ISSUE 3
Meet the host of the annual conference & awards launch: ‘The Entrepreneur’s Godmother’
Lynne Franks OBE
Founder of the SEED movement of sustainable entrepreneurs
SWIB AWARDS launch on 5th March 2020 Check out this year’s categories
Dawn of D52ltd Business Toolkit™ offering support to business owners
PLUS+++
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Meet the founder of the 2020 #swibtribe charity * Behind the scenes of the award-winning Fordington Gin
3-time Awards sponsor on how it’s impacted their business Sponsor Willow Tree Life on the importance of sustainability
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Welcome Welcome to the third issue of the Successful Women in Business magazine, where we celebrate and showcase the work and businesses of successful women across Devon, Dorset and Somerset
A
key event in the Successful Women in Business calendar is our annual conference, held every year in March to celebrate International Women’s Day (IWD) and to launch our Awards. You may even be reading this at our 2020 conference, as this edition is published in time to share at the conference and highlights the achievements of some of the amazing women (and men) in our local communities. This year’s IWD campaign is #EachforEqual, promoting that an equal world is an enabled world where we can actively choose to challenge stereotypes, fight bias, broaden perceptions, improve situations and celebrate women’s achievements. Who better to focus on the promotion of a genderequal world than Lynne Franks OBE, our keynote speaker, as she celebrates the 20th anniversary of the SEED Network. Read more on page 8. One of the best ways to showcase success is by being featured on our cover, and this edition’s cover girl is Awards sponsor Dawn of D52ltd: Business Toolkit™. Read more about Dawn’s passion for business growth on page 12. Since our Christmas edition was published, we have started 2020 focused on ensuring our members receive as much support as possible through business growth opportunities, and the support of everyone in the network. To make sure that each group has active support embedded in their community, I am thrilled to welcome three more Group Leaders, who join Sarah Mills, leader of the Weymouth group, in taking over their groups as part of their own businesses. Meet Julie, Julia and Nicholla from Bournemouth, Taunton and Exeter on page 30. I’m often reminded at network events how inspirational it can be to get to know more
about other women in business, highlighting the importance of having one-to-ones with your fellow members and visitors. I’ve learned some astonishing insights about women I have ‘known’ for years, but somehow not made the time to find out more about them as people; it certainly pays to be nosy! With this in mind, we will continue to bring you regular interviews with successful women from around the South West in the magazine. In this edition, we chat to Awards sponsors Hannah Jeffrey, Karen Bailey and Ros Nelmes. As our conference marks the launch of the Successful Women in Business Awards, you will find all the details about each award and its sponsor from page 36 onwards. The awards are open for entries from 5th March – 17th April 2020. Don’t forget, as much as our lovely magazine is great to hold and read in hard copy, it’s also available online, without those annoying ‘pop-up’ adverts. So do head over to the Issuu platform and search for the ‘Successful Women in Business Magazine’ to read. Enjoy!
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Contents Features 12
Cover story: Dawn, D52 Business Toolkit™
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Fordington Gin: A great gin for great people
18
In search of paradise – a history of gardens
20
Top tips to improve your profile picture
22
Focus on you
32
Excellence, not perfection
Interviews 8
Lynne Franks OBE
26
Hannah Jeffrey, HJ Accounts Management
28
Alison Edgar, The Entrepreneur’s Godmother
#SWIB 2020 30
Meet our newest Group Leaders
34
School in a Bag – our SWIB 2020 charity
36
SWIB Awards 2020 – award categories
“Bringing personal development, business growth and celebrations of success together in one place”
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An interview with Lynne Franks OBE Having positioned the UK as a world fashion leader by initiating London Fashion Week and the British Fashion Awards, highly successful PR expert Lynne Franks OBE became a champion of women’s empowerment, sustainable business practices and social justice issues. Gill Donnell chats to Lynne about the 20th anniversary of the SEED Network and her plans for the future Gill: Lynne, the SEED Network has now reached its 20th anniversary. What are your plans to mark this event? Lynne: We have a whole series of live events going
on across the country, launching on 11th March at Covent Garden’s hClub, when I am being interviewed by BBC journalist Brenda Emmanus. I am also planning workshops and panel talks with John Lewis and the Daily Telegraph across the country, and most excitingly of all I am putting on SEED Live! This is a major empowerment and wellbeing festival for women entrepreneurs at Wincanton Racecourse. There will also be a complete reset of the SEED Network, online forums, opportunities for collaboration, workshops and skills exchange, and the launch of my online Power of 7 programmes. There are lots of exciting new projects pollinating in the SEED Garden and SEED 20.20 is just the beginning.
“There are lots of exciting projects pollinating in the SEED Garden and SEED 20.20 is just the beginning”
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Gill: You have now settled in Somerset. Can you tell us about the creation of the SEED Hub? Lynne: The SEED Hub in Wincanton came about
almost instinctively when I moved there about three years ago. I bought two beautiful old buildings in the middle of town and have converted one, previously an old pub, into a beautiful wellbeing hub, with bedrooms, a healthy vegan café, treatment rooms and a welcoming large workshop studio. We have been holding all kinds of events, such as live music, talks, workshops and healing sessions, with guests coming from all over the country
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to be nurtured and inspired. It is the bricks and mortar to the SEED dream and I love it. I live next door, with a lovely shared garden that we use for summer events, and the SEED Store with our eclectic mix of sustainable natural beauty, fashion and lifestyle produces at the front.
Gill: What are your plans for the next five years? Lynne: I wish I knew. As the original SEEDSower
archetype from my Power of 7 programme, I am full of ideas that are focused on women collaborating and leading society from the grassroots to create a whole new world from communities outwards, based on love and not fear. We women have a lot to do together and I
am staying open to how this next big push will evolve. Now 71, it is important for me to stay healthy with all my energy full pelt for as long as I can – and I am so excited with all that is going on. I have seven grandchildren and want the world to be a safe and healthy place for them, and all children, to grow up in.
“I am full of ideas that are focused on women collaborating and leading society from the grassroots”
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“As women, we know that the best and most efficient way to get things done is to work together” Lynne’s Vision and Values Statement
My vision is for a world based on cooperation between male and female. As women, we know that the best and most efficient way to get things done is to work together, and that means living and working with men in harmonious coexistence, valuing the perspectives and strengths of both sexes and creating a higher quality of life for all. It must also be a world of cooperation between business and community, human beings and the planet, national governments and non-governmental organisations, young and old, spirituality and science, and our inner and outer selves. The opportunity to create this world does exist now. It is possible to create a society where we can bring people together and heal our families, our communities and our world. To do so would take a new breed of leaders, ones who aren’t tied to the old way of doing things. Rather than money or power, these leaders must have spiritual values to guide them. And since spiritual values are at our core, it is vitally important for women to step up and take the lead in this transformation of society. A cooperative society is an organic, evolutionary step away from the world we presently live in. When the power of national governments diminish, that power will naturally transfer into specific small and large networks that transcend national boundaries and link with one another. Consequently, a new economic order could be created that truly rewards effort, including the caring of others. Distribution of land and natural resources would be fairly shared among the people who live on it, and the need to conquer and repress others in the name of power would not be a consideration. Lynne Franks OBE, The GROW Handbook, 2004
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You’re great at your job or in your business. You get the most amazing results and transformations but something is missing. Maybe you just don’t have enough clients of the right kind or you’re always busy but never seem to have any money or free from worrying about it. You’re not alone. I’ve been there too. I can help you find a new, powerful and happy relationship with money, replacing stress with ease and flow, attracting rich opportunities! Mindset comes first. There’s no point putting a great marketing plan in place until you have aligned who you are, your ideal clients, with money and your purpose. “Special International Women’s Day SWIB Opportunity!” A Money and Business Power Hour for £97! Either a Sacred Money Archetypes or Branding Archetypes reading and a deep dive to redirect any unhelpful beliefs
“What type of cover should I have for myself and my family?” It is quite natural for most people to want to make sure their families (and themselves) will be financially secure in the event of loss of income, illness or worse. Contact Annette to discuss protection cover for:
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Telephone today: 07525 098750 annette@ammortgagesolutions.co.uk www.ammortgagesolutions.co.uk
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Introducing the D52 Business Toolkit™ Our cover girl, Dawn, tells us about the many tools in her Business Toolkit
I
founded the D52ltd Business Toolkit™ seven years ago, having spent 35 years in a variety of businesses employed in operational management, general management or business development roles. I saw the need for business owners to have an empathetic ear, combined with business know-how, and so created that safe space for them to talk confidentially about barriers to growth and vision for business, while offering one-toone support together with strategic business advice and guidance.
“I saw the need for business owners to have an empathetic ear, combined with business know-how” The D52ltd Business Toolkit™ was then developed as a set of solutions focused on overcoming those perceived barriers to growth and development. In 2018, I won national acclaim as the UK’s Business Advisor of the Year, the next year winning Dorset Business Consultancy of the Year. It is thrilling when business owners decide to commit to attending a masterclass, or develop a business plan or
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All photos © Anna Klesse
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What are the tools in the D52 Business Toolkit™? Our tools are not limited, but do include:
* Troubleshooting: Getting to the root cause of why operations aren’t successful and enabling resolution. * Business diagnosis: An overall assessment to understand what barriers are preventing growth while providing solutions. * Business advice: On a whole range of topics, collaborating with experts in specialist fields. * Business planning: 3-5 year strategy with nuts-and-bolts advice based on realistic, highly focused and profitable activity and projections. * Business guidance: Accountability combined with honest feedback to push the business to greater potential and profitability.
growth strategy. It really is a privilege to share the burden with those experiencing coercion, financial worries, leadership concerns, gaps in business acumen, or even the development of a new idea. The Business Toolkit’s internal motto is ‘You Are Not Alone’ and this is the message we want to disseminate to our potential clients.
“It really is a privilege to share the burden with those experiencing coercion, financial worries, leadership concerns, gaps in business acumen, or even the development of a new idea”
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On being an SWIB member I have been a member of the Successful Women in Business network for four years, starting at the original group in Dorchester, when there were just 10 of us at the first meeting. Having seen the explosion of the #swibtribe throughout the South West, I can testify to how great it is to be part of a membership network, where the emphasis is on support and collaboration.
My online courses, workshops and free tasters have been well received by SWIB members and I have appreciated the personal development sessions, camaraderie, as well as referrals from other members in areas where I specialise. In fact, I have met some of my closest friends through networking within SWIB. Having previously been lead judge for the SWIB Awards, I am now the sponsor of the High Business Growth category and am excited for what 2020 has in store both for myself and for the #swibtribe as a whole. Now for the next five years! My plans are to develop my online masterclasses to make the generics of running a business available to everyone regardless of business size, longevity or location. I so am excited that price, location or business acumen will not preclude anyone from accessing my support. As much as I love running workshops and one-to-one work in the areas of troubleshooting or diagnostic support, I know that by delivering masterclasses I can attend more networking events and spend time supporting more of my soul clients.
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“Having previously been lead judge for the SWIB Awards, I am now the sponsor of the High Business Growth category and am excited for what 2020 has in store”
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Photo © Anna Klesse
Looking forwards
Thanks for your support! Thank you to the following businesses for supporting the 2020 Successful Women in Business Conference:
Coversure Insurance Services
RT Promotions
D52ltd – Business Toolkit™
School in a Bag
Dorset Mentors
Sunny Bird PR
House of Colour Bournemouth
The Message Maestro
Lester Brunt Wealth Management
The Perfect Dress Company
Nostara Luxury
Travel Counsellors
Rosemary Cunningham
Willow Tree Life
Nuskin
Yes Mortgages
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Fordington Gin: A great gin for great people Gill Donnell chats with Ros Nelmes of the successful Dorset-based gin brand and one of our incredible sponsors Gill: Ros, tell us about Fordington Gin and its success. Ros: Fordington Gin is a fast-growing business and it all began at home on the kitchen table. We have won Gold at Taste of the West, Gold at the International Women’s Wine & Spirits Awards, Silver at the World Gin Awards and been shortlisted by Great British Foods. Now a premium Dorset gin, Fordington is sold in over 70 artisan and independent retailers in Dorset.
Gill: You’re sponsoring the Independent Food and/or Drink Award. What are you looking for?
Photo © Lara Jane Thorpe Photography
Ros: What I’m looking for in the Independent Food and/or Drink Award winner will be first and foremost excellent customer service, selling good local produce, promoting local, being as eco as they can and with a very well-presented shop.
Gill: Tell us about your plans for the next five years. Ros: The next five years? Stay in business! Continue to do well, support local, become a well-known, respected and established Dorset brand, expanding all the time, and still in love with what I do.
“Respected and established”
Photo © Lara Jane Thorpe Photography
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Available from Fordington Gin:
SILVER
Fordington Gin Original
Gurt Lush
A gin of seafaring strength with an ABV of 50% – a bolder gin for the adventurous enthusiast, with the same magical Fordington taste. English Rose
A beautiful rose gin for the perfect summer’s day. It’s floral and delicate, with the subtle fragrance of roses and the taste of summer in an English country garden. Seasonal Varieties
Also available is Cupid’s Bow for Valentine’s Day, Strawberry, Apple and Blackberry, Orange and Elderflower and Christmas Cheer! All hand-created, beautifully prepared and thoroughly enjoyed.
About Ros
Ros’ background is rooted in a longstanding heritage of a real passion for food and drink flavours, drawing together a wealth of knowledge, experience and an intense curiosity for the unusual. Fordington Gin is based in Dorset at her Dorchester home Now a premium Dorset gin, Fordington is sold in over 70 artisan and independent retailers in Dorset.
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Photo © Jason Holt
The first truly brilliant London Dry with the Fordington magical twist.
www.fordingtongin.co.uk
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“Delight comes from plants and springs and gardens and gentle winds and flowers and the song of birds” Libanios, 314 – c.393 AD
In search of paradise Melanie Horsey, of John Horsey Horticulture, brings you the history of gardens as a topic of wonder in our human story The word ‘paradise’ comes from the old Persian ‘pairidaeza’ meaning an enclosure, and was used to describe the hunting park of the Persian king. The word was then used in Old Testament Hebrew as ‘pardes’, meaning simply a garden or park, and into Greek as ‘paradeisos’. But there’s no doubt the first gardens were discovered, not made. Maybe a natural clearing in a forest, a valley opening up, or an island in a lake surrounded by trees – full of flowers, fragrant and bearing fruit. Garden history and garden art have always been closely linked as a cultural reflection of a period or area. The gardens of the East reflected Zen Buddhism and Taoism, while the Islamic gardens were constructed in earthly praise of the Mohammedan paradise.
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photo ©Mr Eugene Birchall
In the Middle Ages, the ecclesiastical and knightly divisions of society were shown in the ordered and practical cloister gardens and the flowery, fantasy gardens of the poets. During the Renaissance, gardens showed the reawakened Classical scholarship, as well as the bawdy enjoyment of life, while the gardens of Versailles were the symbol of the supreme power of The Sun King. The garden designer of Versailles, Le Nôtre, thought ‘flowers were for nursemaids’, so maybe would have appreciated Zen Buddhism where the Japanese pretty much stopped growing flowers in their gardens. Garden history is a fascinating subject – once you start looking into it, there is no end in sight. Even the choice of
plants reflect the spirit of an age, and garden designers and philosophers from Mollet, Brown, Jekyll and many others, bring to life the gardens of the past. Garden history continues with old plans and neglected plants being rediscovered. New styles, new attitudes and new interests serve to increase garden themes. Montacute currently has a 10-year project to reinstate the gardens as close to the Elizabethan original as can be done. The University of Dusseldorf has a botanic garden incorporating modern and Renaissance ideas serving both new and old. Not bad for a discipline dating back 3,000 years with its origins in Greek myth!
About John Horsey Horticulture
John Horsey Horticulture runs courses in Garden History and Horticulture. Contact Melanie directly to find out more or visit the website. melanie@johnhorseyhorticulture.co.uk www.johnhorseyhorticulture.co.uk
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All photos Š Sasfi Hope-Ross
top tips to improve your professional profile
Bring a selection of different outfits, different colours, light and dark; afterwards you can see the ones that worked best for you on the day.
Sasfi Hope-Ross shares her advice for creating a professional profile that stands out from the crowd I have been a professional photographer for many years working in many different areas, but one of my favourite areas of photography to work in is portraiture. I love working with people, helping them to relax and getting that perfect image. Adding a proper image to your profile will increase your level of professionalism and improve your marketability. Virtually no one likes getting their photograph taken, but the difference when you have it done professionally, in a relaxed and fun manner, is incredible. Working closely with my clients, I ensure you get the best professional image possible. The three top tips I always give beforehand are:
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Wear clothes that you are sure suit you and that you like yourself in. Try to keep your diary free for an hour before your shoot, so you don’t arrive late and stressed.
About Sasfi Hope-Ross
Sasfi Hope-Ross is a creative photographer based in Dorset, specialising in portrait, commercial and architectural photography. With extensive experience and a definite creative gift, she provides each one of her clients with nothing less than the best in terms of visually breathtaking, high-quality photographs.
www.sasfihopeross.co.uk #SWIBTRIBE | ISSUE 3
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Sustainability award sponsor Karen Bailey of Willow Tree Life tells us about her journey to this point in her life and business, and how she can help you find peace and clarity
I
am a single mother with four gorgeous children, aged 15-25, and a beautiful granddaughter aged 5. I’ve had the pleasure of bringing up these wonderful human beings on my own for the last 13 years. At times it’s not been easy – such as being told you’re not good enough and getting beaten up on a daily basis because your autistic son doesn’t know how to control his emotions! I had to leave my job, which I loved, but never gave up on my dreams. I built my own business as a beauty and holistic therapist, and later qualified as a Reiki Master. This changed my life for the better, helping me let go of the guilt and the anger; I taught myself to love me again, for who I truly am inside. Now I’m known as ‘Willow Tree Life’, which is all about YOU and how you can live the life you truly desire by
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being your true authentic self. This is achieved through love, gratitude and letting go of what no longer serves you – realising the greatness that’s been inside you since you were created. Everything we feel and do relates to our wellbeing and directly affects our actions and emotions. I can help people reduce stress, pain and anxiety; help increase your confidence, self-esteem and smile; achieve your full potential; and live life with passion and purpose. My aim is to make you feel uplifted, empowered and validated, and realise on a daily basis that you are enough. Sometimes we put too much pressure on ourselves trying to be like the person next to us, always comparing ourselves to others, when we should be focusing on the only one that matters. Who do you think that is?
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©
h ynealp @baile
m phy.co otogra
© @baileynealphotography.com
Focus on you
© @baileynealphotography.com
“Focusing on helping heal the planet too. As a certified Ecobrick trainer, I educate people on how to reduce, reuse and recycle their single-use plastic” #SWIBTRIBE | ISSUE 3
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© @baileynealphotography.com
I offer a variety of treatments in a relaxed atmosphere on a one-to-one basis, to both men and women, where you won’t be disturbed. I use all the techniques I’ve learned on my journey to help you heal, along with some tools such as crystals, incense and sound bowls. I also use my psychic energy and connect with spirits if they have a message for you. After your session I finish off with a card reading, which gives you clarity. You will leave feeling good, with a revitalised flow of your natural energy.
“I use all the techniques I’ve learned on my journey to help you heal” Often when people go on this journey with me they come at a time in their life when they have nowhere to turn. As they go through the healing process, they’re like a snake who leaves behind its old skin and bares the new. As a therapist, I often then get asked for help on how I can improve their appearance, which is where my ©@ beauty-therapy skills come into play. baile ynea At this point I also have the opportunity lpho togra phy.c to introduce them to some other om Successful Women in Business network members who can help with other aspects, like their image, to my own fitness and nutrition coach. I also run a Live Laugh Live Ladies club, which focuses on bringing women together y.com raph otog by connecting them socially. Some may be h lp ynea widowed, have few friends or are lonely and baile ©@ want to get out and have fun, all while enjoying As a single mother a nice meal and being educated at the same with four children, time! This is a chance for them to meet like-minded women and make new friends. aged between 15 and Willow Tree Life is also now focusing on helping heal 25, and a beautiful the planet too. As a certified Ecobrick trainer, I educate granddaughter aged people on how to reduce, reuse and recycle their single5, Karen is a beauty use plastic. I organise workshops within the community and holistic therapist and I am looking to support businesses to help them offering a variety of understand what they can do to help reduce their usage treatments in a relaxed atmosphere on a onein the work place. I am thrilled to be sponsoring the Sustainability/Green award this year at the Successful to-one basis. Karen is also a certified Ecobrick Women in Business Awards. trainer, educating people how to reduce, reuse
About Karen Bailey
and recycle their single-use plastics. www.willowtreelife.com
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Photo ©Sasfi Hope-Ross
Interview with Hannah Jeffrey Gill: First, tell us about you and your business.
Gill: How have they made a difference to you and your business?
Hannah: I set up HJ Accounts Management just over four years ago, to offer a friendly, approachable accounting solution for small business owners. My husband, Mike, has since joined the business, and together we work with our clients to help them keep on top of their business finances.
Hannah: Sponsoring the SWIB Awards for the last
three years has given us the opportunity to find out more about local businesses. Reading the applications has given us insight into how hard business owners work to build their businesses, and how success cannot always be measured in pounds and pence.
Gill: You are now sponsoring the Awards for the third year; why do these Awards mean so much to you? Hannah: The SWIB Awards are a fantastic celebration of women’s achievements in business. It’s not often that we have the time to take stock of how far we have come, or how much we have achieved. Even the process of filling in the application for a SWIB Award is a way of doing so.
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Gill: What is your vision for your business in the next five years? Hannah: We plan to continue to grow our business,
while maintaining our approachable, family-run business ethos. We really enjoy working with small business owners and being part of their journey, and look forward to continuing to collaborate with other SWIB members to offer clients additional benefits.
Gill: Tell us three things you think our readers should consider when setting up a new business. Hannah: Finding a business mentor or support person you can bounce ideas around with and seek guidance from is really important when starting a new business. Preferably not a family member, but someone who is able to give honest, impartial advice. Also, having a solid, well-researched business plan to work from is a good starting point. Having measurable goals and budgets will keep you on track and allow you to identify which areas are working well. Photo ŠSasfi Hope-Ross
Finally, I think finding your ‘tribe’ of like-minded, small business owners for support is essential. Running your own business can be lonely, but having a safe environment to be able to talk through issues you are facing (and also celebrate your successes!) is invaluable.
About HJ Accounts Management Find out more about how HJ Accounts Management can help you with your small business finance, by getting in touch toady. info@hjaccountsmanagement.co.uk Hannah: 07837 389036 | Mike: 07415 130813 www.hjaccountsmanagement.co.uk
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An interview with Alison Edgar Gill Donnell talks to Alison Edgar aka ‘The Entrepreneur’s Godmother’
“Blending sales and psychology, I share my methodology developed over 25 years as an awardwinning salesperson and helping some of the UK’s most promising entrepreneurs develop their businesses” Alison Edgar
Gill: What made you want to start your own business working with entrepreneurs?
About Alison Edgar
Alison: To be honest, I didn’t. I always thought I would have been an employee. It was only when the company I worked for and I had different opinions on how things should be done, I looked for a new path in my life. I had always been a top sales performer in Blue Chip organisations, and I knew from my time working with small businesses and start-ups that selling was their downfall. So after a phone call with my friend Loraine, I
“If you don’t sell, you don’t have a business”
Alison Edgar has worked with some of the world’s top thinkers. From Dragon’s Den entrepreneurs to The Apprentice winners, and the biggest names in business including The Discovery Channel, NHS, WHSmith and Sky. Alison uses her years of experience from working in large corporates to becoming ‘The Entrepreneur’s Godmother’ to motivate, inspire and teach new skills to teams around the globe. www.alisonedgar.com
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decided I was going to do something to help them, and my company was born.
Gill: Do you think women always understand their worth in business? Alison: Some do and some don’t. When I reflect on my journey, it was riddled with imposter syndrome and selfdoubt. It was only when I complained to my husband that he was not supporting me and his response was that I was only playing at it, I realised that I was! That gave me the shockwave I needed to take things seriously, and since then I’ve known my value and can price accordingly.
Gill: Based on your experience, what’s the one thing entrepreneurs could do differently to create a better chance of success? Alison: Learn to sell! Of course I’m biased, but sooooo many entrepreneurs get it wrong! They don’t know sales processes and they don’t make money in their business. Additionally, it’s all about having a strong plan, knowing how to price goods and very importantly knowing your numbers. You only have to watch Dragon’s Den to see how many people fall down at that hurdle.
“It’s all about having a strong plan, knowing how to price goods and very importantly knowing your numbers” #SWIBTRIBE | ISSUE 3
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Meet our newest Group Leaders Find out more about the latest Successful Women in Business network franchises across the south
I
n the last edition of our magazine, we interviewed Sarah Mills, who had recently established a new Successful Women in Business network franchise in Weymouth. We are thrilled to report that Sarah’s group is going from strength to strength, and that she already has 18 members.
Julie Jackson, Meet
Group Leader of the Bournemouth and Poole group that meets on Thursdays at the Hotel Royale in Bournemouth. Julie is a House of Colour Personal Brand Coach, Colour Analyst and Personal Stylist covering the Bournemouth, Christchurch, Lymington and New Forest areas. She is a strong believer that colour is extremely influential, making us feel positive, and appear healthy and vibrant.
We now have three new group leaders taking over their own groups in Bournemouth, Exeter and Taunton.
“Bringing personal development, business growth and celebrations of success together in one place”
30
“I am really excited to be taking on the Bournemouth and Poole SWIB franchise in 2020, having chaired the group for the last three months. I look forward to seeing you at a meeting soon.”
#SWIBTRIBE | ISSUE 3
Over in Exeter,
Finally in Taunton,
Nicholla Henderson Hall, host of The
Julia Ngapo
of Omnia Business Management has taken over the group that has been meeting on Wednesdays at the gorgeous Mount Somerset Hotel & Spa for three years. She manages a small team of freelancers who are all passionate about supporting small businesses and providing the business administrative services they need. Julia says:
Learning Curve and Conscious Changers podcasts, has moved to a new venue for 2020. The Flybe Training Academy, near Exeter Airport, hosts the Exeter group on a Wednesday in their boardroom – and there isn’t a better sight than to see over 20 women sat round a boardroom table! Nicholla is passionate about connecting people and says:
“I’ve been an expat all my life and with
“If you want to grow your
that lifestyle comes being curious, the
business or develop your career with the
need to connect and discover. As a new
support of other amazing women, do come
franchisee of the Successful Women
and visit us in Taunton. You can book
in Business network, I look forward to
online via the website and don’t have to be
meeting you at one of our meetings in
a member to join us; visit on two occasions
Exeter and hearing your stories of success
and before you know it
and direction, and what challenges you’ve
you will want to be a part of our regular
faced that have made a difference. And if
monthly meetings.”
you like a glass of wine or a gin, then we can bond more over that too!”
About SWIB Networking is a powerful tool and an important element in any marketing for your business. Join the Successful Women in Business network (SWIB), bringing personal development, business growth and celebrations of success together in one place. www.swibtribe.com
#SWIBTRIBE | ISSUE 3
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Excellence, not perfection What is about women that makes it so difficult for us to ask for help? Gill Donnell gives her opinion
S
ometimes, I think hearing a woman asking for help is about as uncommon as hearing a man ask for directions! No one is going to reward us at the Pearly Gates because we did one more chore, cooked one more meal or finished one more load of washing. I say, delegate as much as you can and don’t get into the no-win position of playing the martyr. Please, stop trying to be the perfect mother, wife, daughter or lover – trust me, excellence is far
“No one is going to reward us at the Pearly Gates because we did one more chore, cooked one more meal or finished one more load of washing” easier to achieve than perfection. I frequently hear women bemoaning the amount of time it takes to do all those essential chores after their full day working, yet many seem genuinely astonished when I suggest they might invest some of that hardearned cash in a cleaner, gardener or ironing fairy. The same happens in the world of business, where many female solopreneurs wait until they are almost at breaking point before they accept that help from a virtual assistant, bookkeeper or social media assistant might actually free them up to do what they’re really, really good at. But at home, in particular, there seems to be all manner of reasons why these ‘pink’ jobs can’t be franchised out. The most common, often unspoken, reason is that it won’t be done as well as they would do it themselves. (This applies in business too.) That may well be true, but is the rest of the family really going to be aghast if the shower screen has a few smudges? Will they even notice
32
if the vacuum cleaner isn’t pushed around as regularly? Interestingly, in my experience, the belief of many women that they must personally fulfill their responsibilities in terms of these so-called ‘female’ household chores doesn’t necessarily extend to their busy male partners. Their responsibilities might typically extend to mending cars, plumbing, decorating, cutting grass and hedges. Certainly in our house, and in many others, a number of the ‘boy’ jobs are contracted out to others with no guilt at all. Of course, if you do invest in help and give up on that perfectionist gene, don’t fall into the trap of cleaning up before the cleaner comes! So why do some of us set ourselves standards that Mother Theresa would struggle to reach? Our upbringing can have a great impact on in-built personal expectations and unrealistic standard setting, often passed from generation to generation. Although some inherited traits will be of great benefit to us in our professional lives, such as ‘strong work ethic’ or an ‘ability to work well under pressure’. As with anything, it’s the extremes that can lead to an unhealthy outcome, such as
“Many female solopreneurs wait until they are almost at breaking point before they accept that help from a virtual assistant, bookkeeper or social media assistant might actually free them up to do what they’re really, really good at”
#SWIBTRIBE | ISSUE 3
feeling that it’s necessary to work a 60-70-hour week to be successful. There are many things we can do to help achieve a healthy balanced outlook and to develop, learn and succeed without putting ourselves under too much pressure. Many of these are outlined in my book Celebr8 Success, which this article is extracted from, but my favourite tip is probably to learn to ‘fail brilliantly’. There is no shame in failure, if we take the opportunity to learn and embrace the process. So embrace excellence, don’t push yourselves to achieve excessively high standards, whether set by yourself or others around you. To quote Winston Churchill: “Success consists of going from failure to failure without loss of enthusiasm.”
“Why do some of us set ourselves standards that Mother Theresa would struggle to reach?”
Celebr8 Success – How to be a Successful Working Mum without the Guilt was written by Gill Donnell MBE and can be found on Amazon in Kindle or paperback format.
About Gill Donnell MBE Gill is an experienced leader, motivational speaker and personal development coach, who has spent much of her working life promoting the role of women in the workplace and supporting individuals to achieve their full potential. Having worked in a variety of different sectors, Gill is able to draw on an extensive knowledge base to promote personal and organisational learning and development. www.swibtribe.com
#SWIBTRIBE | ISSUE 3
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School in a Bag At the Successful Women in Business Awards ceremony in June 2020, School in a Bag will become our charity for 2020/2021
© Luke Simon
S
©
e Ca air Cl
rter
chool in a Bag will later this year become the SWIB charity, so we decided to find out more about its founder and CEO Luke Simon. Following a six-and-half-year career designing gardens around the world, Luke took a year out in 2004 visiting 10 countries and secured a position as the Athletic Director in an international school in northern Thailand. During the Christmas break on the Thai island of Koh Phi Phi, Luke was caught up in the Indian Ocean Tsunami, where his brother Piers was tragically killed. The Piers Simon Appeal (PSA) was officially launched at Piers’ memorial service to help disaster victims around the world and, to date, victims in 13 countries have been financially supported by the PSA, including funding 131 Shelterboxes. In 2009, the PSA created School in a Bag (SIAB), an initiative that distributes rucksacks filled with stationery, learning resources and eating utensils to disadvantaged
34
children around the world, giving them an opportunity to a better education, which could be their lifeline to a future free from hardship and poverty. The cost to sponsor a numbered and traceable SchoolBag is £20 and, to date, SIAB have delivered over 117,767 SchoolBags to children in 45 countries. In late 2019, School in a Bag became a standalone charity. In early 2020, School in a Bag Trading Ltd was registered to run the numerous fundraising events it carries out, including Home Farm Fest, the charity’s annual three-day music festival, which since 2006 has raised £475,700.
“A better education… could be their lifeline to a future free from hardship”
#SWIBTRIBE | ISSUE 3
“To date, SIAB have delivered over 117,767 SchoolBags to children in 45 countries”
© Georgina Woodhead
#SWIBTRIBE | ISSUE 3
35
SWIB Awards 2020 The business world is full of hugely talented and successful women who not only run businesses, or work in demanding roles, but they often also juggle caring responsibilities at the same time
W
e understand the positive impact on women of recognising and celebrating their successes, so what better than to create awards to demonstrate this to the wider community. The Successful Women in Business Awards were born in 2018!
As we celebrate the Awards’ third birthday in 2020, we have 11 individual category awards launching at our Annual Conference on 5th March 2020. A huge thank you to our sponsors, many of whom are sponsoring for the second and third time. As third-time sponsor Hannah Jeffrey of HJ Accounts Management says in her interview on page 26: “Sponsoring the SWIB awards for the last three years has given us the opportunity to find out more about local businesses. Reading the applications has given us insight into how hard business owners work to build their businesses, and how success cannot always be measured in pounds and pence.” So, have a look at the criteria for each award and decide which one (or two) you are going to apply for. It is very straightforward: visit the awards website www.swibawards.com and complete the online form now!
What are you waiting for?
Gill Donnell MBE – Founder of the Successful Women in Business Awards
36
#SWIBTRIBE | ISSUE 3
Marketing solutions
Business Mother Award
Perceptions Marketing Solutions
A woman who runs a successful business alongside family commitments Open to any mother who is a great example of running a successful business alongside her family commitments. The judging panel and sponsor Perceptions Marketing Solutions will be looking for examples of women whose businesses are making a difference and supporting others.
#SWIBTRIBE | ISSUE 3
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‘Discover Your Voice’ Public Speaking Award The Message Maestro
A woman at the start of her speaking journey This award is open to any woman who has a great story to tell, and who moves the audience when they speak. Sponsor The Message Maestro and the judging panel are looking for ‘non-professional’ speakers that engage with them through a recorded video.
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#SWIBTRIBE | ISSUE 3
Entrepreneur Award Margo and Mya A woman who has demonstrated entrepreneurial excellence Nicky Massey of Margo & Mya understands the many demands on successful female entrepreneurs and the challenges they face. The judging panel and sponsor Margo & Mya are looking for women who can demonstrate commitment, vision, perseverance and capacity for personal growth.
#SWIBTRIBE | ISSUE 3
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High Business Growth Award D52ltd: Business Toolkit™ A female-led business that has demonstrated high growth over the last 12 months This award is open to businesses of all sizes, but they must have been trading for over two years. Applicants will need to demonstrate an increase in sales and profit, and outline how they’ve captured a larger-thananticipated market share, developed additional revenue streams or expanded into a new geographic region. This award will go to the business demonstrating exceptional levels of growth for its size and sector, with a solid business plan for the year ahead.
40
#SWIBTRIBE | ISSUE 3
Independent Food and/or Drink Award Fordington Gin A woman running a business that showcases independent food or drink products Fordington Gin recognises the importance of the support of independent retail outlets to the artisan food and drink market. This award is open to any woman running a business that showcases unique and sustainable food and drink products. The sponsor Fordington Gin and the judging panel are looking for examples of businesses that are supporting their local economy by promoting independent food and/or drink products.
#SWIBTRIBE | ISSUE 3
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Innovation Award Tracey Rickard Web Design A woman who has demonstrated innovative excellence This award is open to any woman running an innovative business or project. The judging panel and sponsor Tracey Rickard Web Design are looking for women who can demonstrate groundbreaking results through the application of new products and/or technology in their business or industry.
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#SWIBTRIBE | ISSUE 3
New Business Award Humphries Kirk Solicitors Recognising a woman who has run a successful business that is less than 2 years old Open to any women who is running her own business that is less than two years old. The judging panel and sponsor Humphries Kirk Solicitors will be looking for examples of new businesses already demonstrating significance in their industry.
#SWIBTRIBE | ISSUE 3
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Professional Services Award HJ Accounts Management A woman delivering excellent customer service in the professional services sector As three-times sponsor of the Successful Women in Business Awards, HJ Accounts Management is well-placed to understand the importance of awards and, in particular, good customer service in the professional services sector. This award is open to any women who is delivering excellent customer service in the professional services sector to include: finance, law, marketing, advertising, insurance, coaching and consultancy. The judging panel and sponsor HJ Accounts Management will be looking for someone who supports and champions the cause of other women in their industry and goes the extra mile.
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#SWIBTRIBE | ISSUE 3
Reinvention Award Cameron Jones Financial Management Recognising a woman who has started a new business later in life This award is open to any women who has created a new lease of life through their business. Sponsor Cameron Jones Financial Management and the judging panel are looking for examples of women who have reinvented themselves by creating a successful business after previous lengthy careers at home or in the workplace.
#SWIBTRIBE | ISSUE 3
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Social Media Award House of Colour Bournemouth Recognising a woman who promotes excellent collaboration through social media This award is open to any woman who promotes collaboration with other businesses through the use of social media. Sponsor House of Colour Bournemouth and the judging panel are looking for examples of continued collaboration and support of other businesses through excellent use of social media.
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#SWIBTRIBE | ISSUE 3
Sustainability Award Willow Tree Life Recognising a woman who has inspired action on sustainability issues This award is open to any women who has led a standout sustainable business, project or campaign. Sponsor Willow Tree Life and the judging panel are looking for examples of businesses or campaigns that have engaged and entertained producing action that has led to shifts in behaviour.
#SWIBTRIBE | ISSUE 3
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Members’ Directory
48
Adele Russell
AR Accounting
adele@araccounting.co.uk
Weymouth
Alexa Nobel
Smart Finances
alexa@smart-finances.co.uk
Bournemouth
Ali Dolphin
Mindful Solace
ali.dolphin@me.com
Dorchester
Alice May
Alice May
alicegmay@hotmail.com
Bournemouth
Alice Smee
Hoburne Ltd
alice.smee@hoburne.com
Bournemouth
Aline Foster
Optima Coaching
aline@optimalcoaching.co.uk
Exeter
Alison Hughes
Utility Warehouse Discount
alisonmh@uwclub.net
Dorchester
Alison Parsons
Albert Goodman
alison.parsons@albertgoodman.co.uk
Dorchester
Allegra Scott
Allegra Nutrition
allegra@allegra-nutrition.com
Bournemouth
Amanda Cookson
Amanda Cookson
amanda@cookson1.co.uk
Dorchester
Amy Pye
Wyke Dorset Cottages
a.pye@dorsetcottages.com
Weymouth
Ann McCluskey
Corporate Soul Consulting
ann.bridging_minds8@btinternet.com
Exeter
Anna Gidman
Raymond James Investment
annagidman@hotmail.co.uk
Exeter
Annette Watt
AM Mortgage Solutions
Annette@ammortgagesolutions.co.uk
Taunton
Annette Williams
Nu Skin
annette.22@btinternet.com
Dorchester
Bev Corber
Lloyds Business Banking
bev.corber@lloydsbank.co.k
Taunton
Bev Hepting
The Message Maestro
bevhepting@mac.com
Dorchester
Blossom Chambers
The Petal Press
bloss@thepetalpress.co.uk
Dorchester
Boon Brown
Boon Brown Ltd
info@boonbrown.com
Dorchester
Carla Coles
Walker Wealth Management
Carla.Coles@sjpp.co.uk
Dorchester
Carol McGeary
Carol McGeary Recruitment
carol@carolmcgeary.co.uk
Exeter
Caroline Measures
Sunshine Therapies and Retreats
carolinemeasures@yahoo.co.uk
Weymouth
Caroline Swaine
CSC Consultancy
csc@carolineswaine.com
Bournemouth
Catherine Scard
Lester Brunt Wealth Management
Catherine.Scard@sjpp.co.uk
Weymouth
Cathy Debenham
Bike Guide Devon
cathy@bikeguidedevon.co.uk
Exeter
Cathy Towers
Exeter Mind & Body Clinic
cathy.mindandbody@gmail.com
Exeter
Claire Brooks
Yes Mortgage Services Ltd
claire@yes-ms.co.uk
Bournemouth
Claire Burgess
Realte Bmth, Poole & Xchurch
centre.manager@relate-bournemouth.org.uk
Bournemouth
Claire Chalk
Exeter Reflexology
clairechalk@hotmail.com
Exeter
Claire Meyers
Meyers Estate Agents
claire@meyersestates.com
Weymouth
Dawn Crossingham
D52 Ltd
dawn@D52ltd.com
Dorchester
Dawn Stephenson
Red Hot Media, Marketing & Events
info@redhotmme.co.uk
Taunton
Debbie Hargreaves
DH Consulting
debbie.hargreaves.kznsb@gmail.com
Weymouth
Debbie Parsons
doTerra Wellness
dsp46@hotmail.com
Taunton
Debbie Hellaby
LOCALiQ
dhellaby@newsquest.co.uk
Dorchester
Diana Thompson
Thompson Financial Planning
Diana.Thompson@sjpp.co.uk
Tiverton
Donna Anne Pace
One Voice My Choice
dpace547@gmail.com
Dorchester
Dream Cottages
Dream Cottages
joy@dream-cottages.co.uk
Weymouth
Emma Conway-Hyde
The Umbrella Tree
emma@theumbrellatree.co.uk
Dorchester
Emma Friendship - Kilburn
Emu-Power Ltd
Efk@emm-power.com
Dorchester
Emma Grant
Learn To Finance
info@learntofinance.co.uk
Exeter
Eva James
Impress Travel
impress@notjusttravel.com
Bournemouth
Fern Gatland
HR Dept
Fern.Gatland@hrdept.co.uk
Dorchester
Fiona Cameron Jones
Fiona Cameron Jones
Fiona.cj@sjpp.co.uk
Exeter
Fiona Viant
Ofa Sofas
feab@hotmail.co.uk
Dorchester
Gemma Wall
The Contemporary PA
Gemma@thecontemporarypa.co.uk
Weymouth
Gill Freeman
Milsted Langdon
GFreeman@milsted-langdon.co.uk
Dorchester
#SWIBTRIBE | ISSUE 3
Members’ Directory Gwen Cavill
GEC Consulting
gwen.cavill2@gmail.com
Taunton
Hannah Jeffrey
HK Accounts Management
info@hjaccountsmanagement.co.uk
Bournemouth
Imogen Rayner
Pink Spaghetti Bournemouth & Poole
Imogen.rayner@pink-spaghetti.co.uk
Bournemouth
Irena Daniels
Skin ID
daniels_irena@yahoo.com
Bournemouth
Jackie Howchin
Postive Energy
info@jackiehowchin.com
Bournemouth
Jade Burrell
Burrell Financial Planning
jade.burrell@sjpp.co.uk
Taunton
Jane Rayner
Lulu Consulting
janerayner@luluconsulting.co.uk
Dorchester
Jane Goward
Peter Harding Wealth Management
Jane.Goward@sjpp.co.uk
Dorchester
Jane Phillips
Jane Phillips Coaching
jane@janephillipscoaching.co.uk
Exeter
Jean Drew
Life Choices Global
jean@lifechoicesglobal.com
Exeter
Jennifer Adams
Naldrett Accountants
mail@naldrettaccountants.co.uk
Dorchester
Jo Long
Insight6
jo.long@insight6.com
Bridgwater
Jo Lowe
Mount Somerset Hotel & Spa
events@mountsomersethotel.co.uk
Taunton
Jodie Connett
Coversure Insurance Bournemouth
jodieco@coversure.co.uk
Bournemouth
Jody Swain
Castlehill Insolvency
jody.swain@castlehillinsolvency.com
Exeter
Judi Runciman
Judi Runciman
judiloobs@hotmail.com
Bournemouth
Julia Calleja
Live Well Dorset
admin@juliacalleja.com
Dorchester
Julia Ngapo
Omnia Business Management
julia@omniabusinessmanagement.co.uk
Taunton
Julie Jackson
House of Colour Bournemouth
julie.jackson@houseofcolour.co.uk
Bournemouth
Karen Bailey
Willow Tree Life
willowtreehwlife@gmail.com
Bournemouth
Karen Jamieson
Oyster Coaching & Consultancy
jamiesonkaren59@gmail.com
Exeter
Karolien van der Vorm
Van der Vorm Deer Management Ltd
karolien@deer-control.co.uk
Bournemouth
Katherine Jones
Humphries Kirk
k.jones@hklaw.eu
Dorchester
Kate Palframan
Travel Counsellors
Kate.Palframan@travelcounsellors.com
Dorchester
Kim Pile
Pengillys LLP
kjp@pengillys.co.uk
Weymouth
Laura Ridout
The Third Space
thethirdspace4change@gmail.com
Bridgwater
Lauren Preedy
Porter Dodson
Lauren.Preedy@porterdodson.co.uk
Taunton
Lesley Tindle
Boutique In A Bus
shop@boutiqueinabus.co.uk
Dorchester
Lester Aldridge
Lester Aldridge LLP
Lesley.Fereti@LA-Law.com
Bournemouth
Lisa Pharoah
Pharoah's Law
lisa@pharaohlaw.co.uk
Weymouth
Lisa Dowdell-Sousa
Oceana Events
ldowdall-sousa@oceanahotels.co.uk
Bournemouth
Liz Cooke
Liz Cooke
Liz.Mcgregor@btinternet.com
Dorchester
Liz McCormick
McCormick Accounting Ltd
liz@mccormickaccountinglimited.co.uk
Bournemouth
Liza Oxford
Earth Companion
lizaoxfordbooth@gmail.com
Exeter
Lizz Reading
Cooper Associates
lizz.reading@sjpp.co.uk
Taunton
Louise Gates
Gates Digital Consultancy
louise@gatesdigitalconsultancy.com
Weymouth
Louise Matthews
Perceptions UK
louise.matthews@perceptionsuk.co.uk
Dorchester
Marsha Miles
Miles Phillips Consulting
marsham@milesphillipsconsulting.co.uk
Taunton
Mary Hykel Hunt
IQ x 2 Ltd
maryh2@iqx2.biz
Taunton
Mel Bissagar
Young Enterprise
mel.bissagar@y-e.org.uk
Weymouth
Melanie Horsey
John Horsey Horticluture
melanie.horsey@btinternet.com
Online
Michelle Bartlett
Live Laugh Love Ladies Club
michelle@livelaughloveladiesclub.com
Bournemouth
Milly Churchill
Elaine Miller Design
elaine@elainemillerdesign.co.uk
Dorchester
Nicholla Henderson-Hall
Norwex
h_nicholla@hotmail.com
Exeter
Nicky Massey
Margo & Mya
nicky@margoandmya.co.uk
Dorchester
Nicky Smith
PRC Streamline Taxis
nicky.smith@prcstreamline.co.uk
Bournemouth
Nicola Massieu-Cowlard
Nu Skin
nicola@nuskindorset.co.uk
Bournemouth
#SWIBTRIBE | ISSUE 3
49
Members’ Directory
50
Nikki Holt
Nostara
nikki@nostara.com
Dorchester
Nina Farr
Nina Farr
nina@ninafarr.com
Online
Rhea Robinson
Coversure Weymouth
rhea.robinson@coversure.co.uk
Dorchester
Ros Nelmes
Fordington Gin
ros@rosnelmes.co.uk
Dorchester
Sally Allan
Sallys Fish Camp
Sally@sallysfishcamp.co.uk
Dorchester
Sammie McFarland
The Breathing Space
sammie@thebreathingspacedorchester.com
Dorchester
Sarah Attwood
Thrive Health & Wellness
sarah@thrivehealthwellness.co.uk
Dorchester
Sarah Dale
Sarah Dale Aesthetics
info@sarahdaleaesthetics.com
Weymouth
Sarah Grant
Sarah Grant Solicitors
sarah@sarahgrantsolicitors.co.uk
Weymouth
Sarah Mills
Arbonne International
sarahmills.pureproof@gmail.com
Dorchester
Sasfi Hope-Ross
Sasfi Hope-Ross Photography
sasfihopeross@gmail.com
Bournemouth
Shan Simpson
Trolley Dolly Travel
Shan@trolleydollytravel.com
Bournemouth
Sharron Quick
Albert Goodman
sharron.quick@albertgoodman.co.uk
Taunton
Sheera King
Abundant Wellbeing
sheera.king@hotmail.co.uk
Dorchester
Siemans Mobility
Siemans Mobility
suzanne.jennings@siemens.com
Bournemouth
Simone Roberts
Ward Goodman
Simone.Roberts@wardgoodman.co.uk
Bournemouth
Sue Ellingham
Michelmores LLP
Sue.Ellingham@michelmores.com
Exeter
Susan Kabani
Ugenie
susan@ugenie.io
Online
Susi Titchener
Sailient Coaching Ltd
susi@sailientcoaching.co.uk
Exeter
Tara Maxamed
Tara Maxamed Coaching
taramaxamed@gmail.com
Online
Teapot Creative
Teapot Creative
tansy@teapotcreative.co.uk
Bridgwater
The Social Giraffe
The Social Giraffe
katie@thesocialgiraffe.co.uk
Bridgwater
Tracey Rickard
Tracey Rickard
hello@traceyrickard.co.uk
Dorchester
Tracy Kimberg
Re-Exist
tracy@re-exist.co.uk
Weymouth
Trethowans
Trethowans LLP
Kimberley.Davies@trethowans.com
Bournemouth
Trudy Ritsema
Social Media for the Self-Employed
trudyritsema@gmail.com
Dorchester
Verna Hayward
La Vie Health & Wellness
verna@laviespa.co.uk
Dorchester
Wendy Giles
East Devon Shiatsu
wendy@eastdevonshiatsu.com
Exeter
Yvonne Vigar
Astara Coaching
yvonne@astara-coaching.co.uk
Dorchester
#SWIBTRIBE | ISSUE 3
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