Edition 2 of the Successful Women in Business Network Magazine by swibtribe

THE BUSINESS NETWORKING MAGAZINE FOR WOMEN IN THE SOUTH WEST ISSUE 2

The NEW Weymouth SWIB Franchise

Christmas gift guide! amazing gift ideas inside

#SWIBAWARDS 2020 Sponsors

Sammie McFarland taking a proactive approach to womens health

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Whatâ&#x20AC;&#x2122;s your brand? * Make your website stand out

Using instagram * The art of presentations

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Welcome Welcome to the second issue of the Successful Women in Business Network magazine, celebrating and showcasing the work and businesses of women across Devon, Dorset and Somerset

e want this magazine to become a regular inspiration and source of useful information for women seeking to grow their business or develop their careers, much like our network meetings. We are privileged to have so many knowledgeable and experienced women among our membership who present at our meetings and write articles for the magazine – yet another benefit of #swibtribe membership. We always love to take opportunities to showcase their successes, and few are more exciting than that of our covergirl Sammie McFarland – read our interview with her on page 8. After the excitement of our Awards Ceremony in June, we have settled back into growing the membership of our network, or #swibtribe, with the launch of two new groups this autumn in Weymouth and Bridgewater. We are particularly excited about our thriving Weymouth group (see page 24), as this is the first franchised group in the network. You can read more about Weymouth’s Group Leader Sarah Mills on page 26, as well as find out some of the reasons why more women are taking up franchised businesses than ever before. In this digital age, businesses need to have an effective online presence. With articles on branding, making your website stand out and the use of Instagram, we’ve got you covered in this edition. The MicroLoan Foundation continues to benefit from our charity fundraising efforts throughout 2019, with fun, swishing events taking place at our December Regional Afternoon Teas. In May 2020 we will be taking our fundraising to another level, as some of the #swibtribe head off to Malawi for a trekking challenge. To find out more and support our

fundraising efforts, the article on page 34 will give you more details. As we get closer to that exciting time of the year (someone whispers Christmas), we have put together some ideas for you in our Christmas gift guide; have a look at the items from the amazing South West businesses we have featured and treat your loved ones this holiday season. Finally, a big thank you to every member of the #swibtribe, whether a startup, established business or professional services expert, for always being there for each other with such generosity. If you haven’t experienced one of our network meetings, do head over to our lovely new website (www.swibtribe.com) and book your place on one of our events – they are listed into 2020. Non-members are also very welcome to engage with us in our community on the Ugenie mobile app; you’ll find it in the App Store on your smartphone. More details on page 30. I look forward to seeing you at a group very soon. Happy Christmas and a prosperous New Year to you and your families.

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P E TA L P R E S S G R A P H I C D E S I G N

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Editorial

Editorial Director Gill Donnell Editor Julie Bassett Designer Blossom Chambers

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Successful Women in Business Magazine Issue 2 – Christmas 2019 © Successful Women Ltd 2019

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36-37

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10-11 #SWIBTRIBE | ISSUE 2

18-19

Contents Features 10

What’s your brand?

Make your website stand out

Instagram for service-based businesses

Homeworking and hot-desking

Living in harmony with our hormones

Why buy a franchise?

The art of presentations

Christmas gift guide

Interviews 8

Sammie McFarland

Diana Parkes

Sarah Mills

#SWIB 2020 34

Malawi Trek

SWIB Awards 2020 Sponsors

“In this digital age, businesses need to have an effective online presence”

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An interview with Sammie McFarland Gill Donnell chats to award-winner Sammie, who runs a women’s wellness centre, The Breathing Space, in Dorchester, Dorset

All photos © Lara Jane Thorpe

Gill: Sammie, tell me about you and your business. Sammie: I run The Breathing Space, which is a women’s wellness centre, based in Brewery Square in Dorchester, specialising in women’s classes. We offer movement and self-care classes to women in all life phases, including the teenage years, during pregnancy, post-natal, perimenopause, menopause and beyond, right the way through to our late senior classes. As long as we can breathe, we can make change.

Gill: At the 2019 Successful Women Awards you won the overall Successful Women award. How did that make a difference to you? Sammie: Receiving that award gave me the courage to take the plunge and take a lease for a studio. I received Women’s Wellness Coach of the Year earlier in the year too; together they made a big difference. It gave me more self-belief and the confidence that my work counts. I felt that if professionals in my industry, and in business, believed in me as much as I believed in my own work, it was probably the right time to get my own space and support more clients.

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Gill: Have you got any tips for anyone who is thinking about growing their business? Sammie: Know your industry from the bottom up. Have a business plan, be absolutely methodical and get some good support. Talk to other women in business that have been doing it for a while already and make use of local business support services. The Dorset Growth Hub was a great resource. I spoke to a few different people, not necessarily in the same industry as mine, but people who are in the locality or within SWIB. They were so generous with their knowledge, and able to offer me a lot of great advice. It put a different slant on things. It is so easy to get caught up with all the excitement. Like developing the building, choosing equipment, and creating the packaging or branding. It was good to have some women with more business experience than me to pull me back down to the ground and check I had underpinned everything with some really good strategies.

“I’d love to see a more proactive approach to women’s health”

Gill: What is your vision for the next five years? Sammie: I am passionate about reaching more

women. I’d love to see a more proactive approach to women’s health. There is so much women can do to support themselves if they have the right evidence-based education and support, especially during pregnancy, postnatal and menopause. These are really key areas in women’s lives and they’re just expected to ‘put up’ with symptoms. It has a big impact and needs to be recognised; there are so many things we can do to support, minimise symptoms and improve outcomes. Part of the dream is to get in front of corporate groups and start changing the way local businesses support their employees. Undiagnosed ongoing back pain often relates directly to pelvic health dysfunction, for example. Great pelvic health reduces time off sick, which is good for everyone.

“As long as we can breathe, we can make change”

About Sammie Sammie is an awardwinning Women’s Wellness Coach, Holistic Core Restore® coach and Dorchester’s leading pre- and post-natal expert. Sammie fell in love with Pilates after experiencing back pain with her second pregnancy and has now been coaching for 10 years. Sammie believes in offering inclusive, friendly classes and draws on all her skillsets in every session. www.thebreathingspacedorchester.com

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What’s your brand? Develop your brand personality and engage your customers

What makes a successful brand? A successful brand is easily and quickly recognised and becomes the ‘go to’ for its consumers. When you want a cola, you really want a Coke, you don’t want the supermarket imitation. Similarly, if you want takeaway fried chicken, you probably aren’t thinking of the less well branded local fried chicken place, you’re thinking KFC; and when you want a burger… well, you get the point. It could be said that the ultimate in successful branding is when a brand becomes used as a generic term for an item or activity; many people still ‘hoover’ the carpet, they don’t ‘vacuum’!

ne of the UK’s favourite and best-loved brands is Bisto; in the UK, you don’t just think gravy, you think Bisto. The founders of Bisto were forwardthinking in branding terms way back in 1910 when it launched; they used the ‘O’ at the end of the name simply to provide product appeal, in the same way that ‘Brasso’ and ‘Oxo’ do. They also launched with a large, frontpage ad in one of the national newspapers of the day (Daily Mail), showing confidence and character from the start. When competitors emerged, they commissioned an ad that introduced the ‘Bisto Kids’ – full of character, memorable, appealing and fun, they tapped into the nation’s emotions.

Branding is not just physical; it’s emotional as well. A successful brand needs to engender loyalty, admiration and trust to name just a few, and these need to be earned – they won’t just be the automatic outcome of a pretty label or a striking logo. So it stands to reason that a brand is a business strategy; it is a method used to persuade consumers to buy your brand over other competitor brands.

A brand could be described as a collection of the names, straplines, logos, packaging, labels, adverts and product design that give a consistent, recognisable form to a product or service. However, that just scratches the surface – a brand is so much more.

“Your brand should have a ‘personality’ and your customers should connect with that personality” © Depositphotos

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So your customer needs to feel a connection to your brand to enable them to put it in a position of trust and respect in their minds. When they connect with your brand they will feel it is ‘right for them’, ‘suitable’, ‘fits with their lifestyle’ and they will feel that emotional connection.

Emotion and branding Your brand should have a ‘personality’ and your customers should connect with that personality; it needs to reaffirm their beliefs about themselves and offer them a quick route to quality and product satisfaction. The brand earns trust by working for the customer – it saves them the trouble of researching for the quality and value they seek; the customer has the ‘trial and error’ part of the buying process removed for them, even if they don’t realise it. Kellogg’s is a simple example to look at emotion in branding. The Kellogg’s brand itself has good provenance; it was created by brothers (family values), it’s healthy (no guilt attached to the purchase), it’s been around a long time (trust) – it ticks a number of emotional boxes. Similarly, its sub-brands, for example Frosties, provide the ‘personalities’ within the brand – come on, who doesn’t love Tony the Tiger!

“Branding is not just physical; it’s emotional…”

Emotion is huge in TV ads too. The John Lewis Christmas campaigns spring to mind, but we can’t all make our customers cry! Laughter is even better, but not every brand can tap into those kinds of strong emotion. For example, insurance companies and financial institutions just don’t deserve our emotion… or do they? Take Lloyds Bank: it’s hard to ‘love’ a bank, but it’s not so hard to love and feel emotionally affected by the images of that black horse powering its way along the beach or across some green and pleasant hillside is it? © Depositphotos

Tell a story If you can, tell your customers a story with your brand, not just the story of your brand. Show them across all the media you use for branding what the brand story is, what it stands for and how it fits with them. In my view, ethics in branding are essential, come from a place of good intent, and it will shine out from your brand and revisit that good place often.

About Blossom

Blossom Chambers is a Graphic Designer and Website Designer based in West Dorset. She has worked in design for more than 15 years and has worked on many varied projects and with all kinds of businesses. From full branding to working with your existing brand, The Petal Press® can help you find design solutions to suit you.

www.thepetalpress.co.uk | bloss@thepetalpress.co.uk

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Successfully appeal to your target audience and generate sales through your website

All website layouts ÂŠ Tracey Rickard

Make your website stand out from the crowd our website must work hard for you by retaining visitors and converting them into customers. To do that, the first thing is to work out what you want your visitors to do and guide them to take the desired action. Follow these steps to ensure that your website stands out from its competitors.

Capture their attention On your homepage a showcase photograph will definitely peak interest, or how about a top-notch video? Videos are proven to increase engagement.

Let visitors know theyâ&#x20AC;&#x2122;re in the right place Your branding should be clear on every page. Your main heading on your homepage should say what you do, and a sub-heading will show what that means to your clients. What do you give them that is special; what is your USP?

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Retain their attention Keep text to a minimum on the main pages, with clear links to read more where necessary. Also, keep it well punctuated with professional or very good-quality photography. Testimonials are the best way to build trust, and don’t forget to shout about your awards! Case studies and blogs are incredibly powerful for confirming

“How about a top-notch video? Videos are proven to increase engagement” your expertise and giving your potential client that extra level of comfort. Branded PDF downloads will ensure the visitor takes you with them if they do leave your website. A free download is a great opportunity to collect an email address in return.

Persuade visitors to take a specific action Calls to action ask your visitor to do something. That could be to ‘buy now’, ‘get in touch’ or ‘sign up’. If you don’t ask, you don’t get! Whatever it is, ensure that buttons are clear and well placed. All of this should go a long way to help you to create a successful website that works hard for you.

tracey

rickard About Tracey Tracey Rickard is an award-winning website designer and has been creating websites since 2006. She codes as well as designs and has built bespoke websites on WordPress for over a decade. Delivering fast responses, clear communications and excellent service, a true onestop shop for beautiful and contemporary bespoke websites that are mobile friendly, Google-ready and easy to use. © Sasfi Hope-Ross

“Testimonials are the best way to build trust and don’t forget to shout about your awards!”

www.traceyrickard.co.uk

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How to use Instagram for your servicebased business Get to grips with the imageled social media network and make it work for you with these expert tips

s arguably the most powerful social platform of modern times, if you’re not using Instagram for your business, it’s probably time you considered it. But how can you use an image-based platform if your business isn’t the type that lends itself to pretty pictures? Check out these three top points for using Instagram for your service-based business.

What do I post on Instagram? With a service-based business, your main selling point is your skills and that gives you plenty to work with! The best content is that which resonates with your target audience and gives them value. Imagine you are talking to them face to face – there’s no need to be overly formal in your captions. Instagram gives you the opportunity to create a ‘micro-blog’ of content. Here are some content ideas for you:

• Quotes • Testimonials from happy clients • ‘Sneak peeks’ into your day • Behind-the-scenes snaps of a workshop or event • Pearls of wisdom to help/add value • Your life outside of the 9-5 • Pointers to your own blog posts • Awareness/National Days of interest to your target audience • Your services in action • You and your team

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It’s not all about me, but how often can it be? Although no one wants to be sold at continuously, it’s fine to blow your own trumpet sometimes – the rule of thumb is that 80% of your content should be non-salesy and the remaining 20% promotional. Demonstrate how you can solve the very real issues that your audience face, through your images, captions and your choice of hashtags.

“If you’re not using Instagram for your business, it’s probably time you considered it”

What if I don’t know one end of a camera from another?

You don’t have to be a great photographer. Get to know your audience and think about what they would enjoy seeing. Remember that we all buy from other human beings, so don’t fret about getting the perfect snap. Sometimes the imperfect one tells a better story! Aim to build a library of lifestyle shots that you can use.

About Julia

Julia is a Social Media Manager, Social Media Trainer and Marketing Consultant working with women in small business. If you’d like some social media training, or maybe to just outsource the lot, then get in touch. Julia can be found on all the major social media platforms, or via her website. omniabusinessmanagement.co.uk

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Make PR work for you W

hen journalists, influencers and podcast hosts tell your story and give a personal recommendation about you to their audiences, it can lead to many new possibilities. Knowing where to start can be overwhelming, but these tips might help: • Know what media your clients consume, as this is where you want to be seen. • Set up a Twitter account and look for the hashtag #journorequest, as members of the press use this to find experts, case studies, review products and competition prizes. • Having a press page on your website will make it easy for journalists to find you, which is what you want. • Images can seal the deal when it comes to being in newspapers and magazines. Have some good ones taken and put them in a folder so they are ready to go at the touch of a button. At the heart of any business is a story and PR School: Your Time to Shine, by author and PR consultant Natalie Trice, will give you the skills to look at self-promotion in a new light and embrace the media like never before. Forget bath bombs and chocolates, this masterclass in publicity is the perfect Christmas present for small business owners, freelancers and entrepreneurs who want to be more visible. It is the distillation of Natalie’s 25-year career making brands famous. Press release templates, pitching ideas, social media suggestions and practical exercises have been combined with hints and tips from experts, journalists and influencers to give a real insight into the world of PR and how to get it right.

“Open up a world of media opportunities for you and your business”

PR School: Your Time to Shine is £12.99, so while it won’t cost the earth this Christmas, it could open up a world of media opportunities for you and your business for the new decade. Available on Amazon.

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Destination: Success Enabling women to realise their potential across every stage of their career with personal mentoring.

Tel: 01202 461 481 mentor@womenssatnav.co.uk

www.womenssatnav.co.uk #SWIBTRIBE | ISSUE 2

Will homeworking and hot-desking work in your organisation? Understand the benefits and drawbacks of a more flexible working approach, and whether it’s right for your employees and your business

or many years, flexible working practices such as hot-desking and homeworking have been presented as part of an idealised vision for the future world of work. Indeed there are some who confidently predict that the move to these new ways of working will result in commuting, as we know it, disappearing within the next 20 years. Given the significant range of claimed benefits for employer and employee alike, and with financial savings featuring high in the plus column, it’s hardly surprising that businesses are feeling increasingly attracted to the opportunities on offer from such initiatives. But what is the reality that lies behind the promises? If these practices are such a good deal for all parties, why isn’t everyone working in this way already? While it’s true that hot-desking is now a reality for around a third of all office workers, the Office of National Statistics advise that nearly 90% of us still work primarily from the office, so something is getting in the way of adopting more flexible working practices.

Hot-desking: a lukewarm reception Hot-desking originated in organisations where staff worked shifts and as a result were not all in the office at the same time, but the US company that helped pioneer the extension of hot-desking into the wider world of work in the 90s decided to abandon the practice a decade later after staff rebelled. What is clear is that hot-desking offers a range of initial financial benefits. However, the longer-term picture is much more complex, and the evidence of a positive long-term impact on the organisation is less convincing. A study by the University of Wolverhampton in 2011 showed that unwanted noise and competition for space can make

employees feel less valued, which in turn can make it harder for some staff to deal with workplace stress. It is also claimed that around 25% of all organisations that introduce hot-desking experience a fall in morale, and there is clear evidence that it isn’t beneficial in improving output for all individuals. There are also hidden factors such as space gain loss due to the need for lockers, and lost time in adjusting the workstation and searching for a desk.

Homeworking: a problem with perception Surely homeworking offers a more clear-cut picture in terms of providing benefit to all? For management, reduced requirements for expensive estate and lower office running costs seem to offer significant benefits. When you also add in reduced costs of sickness absence (13% lower according to Stanford University) and claims of increased productivity, it seems illogical to think of employers being anything but strong supporters of homeworking. So perhaps it is staff who are blocking its progress? Certainly homeworking doesn’t suit everyone; some staff will be concerned about potential feelings of isolation, but given that statistics show over 25% of people would accept lower pay if they could work from home, it doesn’t appear that staff resistance is a major factor holding up the increased use of homeworking. Professor Sir Cary Cooper, President of the Chartered Institute of Personnel and Development, stated that the main reason most employers aren’t in favour of homeworking is that they don’t trust the workforce. It appears being present is seen as more important and valuable than actual service delivery. Sir Cary argues that in reality this amounts to incompetence

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The future A recent CBI survey claimed that 95% of employers see these sorts of flexible working practices as vital to the future of the economy, so given the potential benefits on offer, here are our top 10 tips to get started:

• Ensure suitable IT equipment and infrastructures are in place and working reliably. • Be clear about what will and will not be paid for from the outset.

“Hot-desking and homeworking have been presented as part of an idealised vision for the future world of work”

on behalf of those managers who simply do not know how to successfully operate with remote staff. Equally, it is claimed that staff do not push for homeworking themselves for fear of being judged negatively by their employer and missing out on opportunities for promotion and training.

• Ensure that security and data protection issues can be overcome, without making operating practices unworkable for staff and the force. • Develop clear policy first, to include flexible working, health and safety, etc. • Ensure appropriate levels of support and contact are maintained by line managers, other team members and the wider organisation. • Address the cultural challenges faced by managers and staff. • Accept that it isn’t for everyone and remain as flexible as possible. • Provide effective training for managers and staff. • Ensure sufficient meeting rooms, working space and break-out areas are available. • Ensure an effective system is in place to keep track of where people are.

About SWIB Networking is a powerful tool and an important element in any marketing for your business. Join the Successful Women in Business Network (SWIB), and bring personal development, business growth and celebrations of success together in one place. www.swibtribe.com

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Living in harmony with our hormones Can the right nutrition help solve hormonal problems and offer natural and effective lifestyle support?

ncreasingly, women are seeking natural and effective strategies to support both their health and that of their families. Most noticeably, clients presenting with hormonally driven conditions, such polycystic ovary syndrome, endometriosis and the menopause, are often surprised to discover that even minor changes to their nutrition and lifestyle can lead to remarkable results. Much of my work as a nutritional therapist aims to promote balance and harmony within my clients in order that they can thrive. For example, the conventional answer to the menopause may be hormone replacement therapy (HRT), however there exists an abundance of very effective natural solutions – backed up with clinical evidence – that are worth investigating. Natural protocols that don’t include unpleasant side effects, and which have been proven to reduce the symptoms of hot flushes, night sweats and weight gain.

“An essential element of balancing hormones is knowing what to avoid as much as what to include”

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An essential element of balancing hormones is knowing what to avoid as much as what to include. These days ‘endocrine disruptors’ or chemicals that disturb our delicate hormonal balance are all around us. I advise my clients to avoid heating foods in plastics and seek alternatives to plastic wrap, and opt instead for glass storage containers and water bottles marked ‘BPA free’. At the make-up counter, aim to purchase the very best quality cosmetics and skin creams, and look for ‘paraben free’. Look for deodorants that don’t include aluminium. Moving past the menopause, conditions such as osteoporosis can become a concern in later life. Did you know that dark green leafy vegetables provide an excellent source of calcium to support thinning bones? Think broccoli, spinach, kale, sprouts and cabbage, gently steamed to retain as many of their nutrients as possible. During the winter months we have an abundant choice of these wonder foods on offer, and the darker the colour the more potent their antioxidant potential. Our bodies will attempt to heal themselves time and time again given the right environment. Take a moment to think about your health and plan ahead as you would with your finances, career and relationships. Make time for self-care now and ease your way through to optimal health and wellbeing for the future.

“Our bodies will attempt to heal themselves time and time again given the right environment”

About Allegra Allegra Scott (LBIPP, DipNT, mBANT, rCNHC) is a Registered Nutritional Therapist based in Poole. She’s passionate about supporting clients to recapture that essential zest for life. Her work involves a completely natural, holistic assessment of each client’s diet and wellbeing, and enables a unique insight into the causes of any imbalance. From this standpoint, an entirely personalised plan encompassing a variety of nutritional and lifestyle approaches is tailored specifically for each individual. allegra-nutrition.com | info@allegra-nutrition.com

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An interview with Diana Parkes Knowing your worth is an area in which many women struggle, so student Mollie Browne spoke to Diana Parkes, leading authority on women in the world of work, to understand why so many women undervalue themselves and how they can see their true worth to secure their full potential Mollie: ‘Knowing your worth’ is a topic that we hear

a lot about in gendered terms. Why is it that women are particularly affected by a lack of self-worth?

Diana: Self-worth is often discussed as a gender

Mollie: In your experience as a successful

businesswoman and mentor, what are the implications for women when they realise their true worth?

Diana: One of greatest privileges of the work I do is

seeing the impact of women recognising their worth. We see dramatic positive change in women’s outlooks and an increased drive to grab what is rightfully theirs. We’ve seen astonishing results. Women have secured promotions within three weeks of attending our workshops; secured up to 90% pay rises from single conversations; and secured their dream role just halfway through a mentoring programme! Understanding why self-worth is vulnerable and pinpointing when we feel most unsure creates the position from which you can take positive effective action. You can then assess your true professional value and connect this with strategies for accessing the roles and rewards you deserve. This is the most compelling formula for success.

Mollie: So, we know the root causes, but the task of knowing your worth seems rather nebulous! How can women get to grips with their value and reap the benefits of doing so?

difference, but that’s not the case at all. To understand the root cause of women’s lack of self-belief, we have to turn to the fundamentals of human psychology. Psychological research shows that positive self-esteem is a basic human need. One way we build this self-esteem is through comparing ourselves favourably to others, or other groups of people. This creates two-tier structures of ‘higher status’ and ‘lower status’ groups. In our culture, women are the lower status gender. Behavioural strategies are unconsciously adopted by higher status group members to protect their privileged status and selfesteem. Micro-inequities are one example: subtle, tiny, verbal and non-verbal communications to members of the lower status group showing they are valued less. These may seem trivial, and often not consciously registered, but the truth is they can undermine women’s worth on a daily basis, inexorably wearing down self-worth. Our annual Women’s Sat Nav to Success research survey has quantified this difference in being valued; it’s called the ‘contribution-to-value’ gap and is

22% for women and 0% for men. Crucially, we need to recognise that there is nothing innate in women which causes them to lack self-worth. This situation is simply a natural human response to incoming ‘information’. Given the source of this issue is external, not something about female brain wiring, nor a reflection of truth, the good news is that our response and the outcome is in our control.

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Diana: A lot of women find

articulating their value to be a daunting prospect, but when you’re able to do so it becomes a real source of personal power. A great hack is considering the stakeholders in your success, and asking, ‘What impact have I delivered for them?’ and ‘What attributes enabled me to deliver this?’ It’s not an easy process to do in isolation, which is where trained coaches and mentors are valuable in stimulating thinking about yourself from new perspectives. When you’ve gained clarity on your true worth, you can take safe baby-steps towards securing what you deserve to thrive in your career. So, start by

“Understanding why self-worth is vulnerable and pinpointing when we feel most unsure creates the position from which you can take positive effective action. ” © iStockphoto

asking for something that feels low-risk – by daring a little, you can thrive a lot. Reflect on and build from that experience.

Mollie: We’ve spoken about the impact of knowing your worth on individual women’s careers, but what happens on a macro-level when women don’t realise their value?

Diana: When women don’t have the roles they merit – in part because they’ve absorbed the message that they’re not good enough for them – then the economy suffers. Applying McKinsey’s estimation of the increase in GDP of a gender-balanced workforce in the UK, we could fully fund the NHS every year! The bottom line is that when women’s true worth isn’t recognised by employers, organisations won’t perform as well. The good news is that there are simple action steps that organisations can take to close the contributionto-value gap. We’ve already had measurable successes piloting our ‘Pause for Success’ programmes, which enable employers to value all of their employees, driving gender balance and reducing the gender pay gap as a result.

About Diana Diana Parkes is a leading authority on women in the world of work, the challenges they face, the reasons for these challenges and the most potent and practical solutions. She is the founder of The Women’s Sat Nav to Success who deliver game-changing development programmes and mentoring. Diana is also a psychologist, speaker, author and social entrepreneur. Diana’s book, Understand:Dare:Thrive: How to have your best career, is being published by Unbound Publishing. www.unbound.com/books/sat-nav/ www.womenssatnav.co.uk

Mollie Browne is a final year English Literature and Media student who is passionate about gaining practical insights directly from women who are experts in their field.

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Why buy a franchise when you can start your own business? We explore the franchise model in more detail and how it can be a successful opportunity

any people dream about owning and running their own businesses. In fact, there were 5.8 million small businesses in existence in the UK at the start of 2019, with 660,000 new companies being registered every year. A less-talked-about fact is that 60% of those new businesses will close within three years and 20% will go under in just 12 months. Of course businesses fail for a variety of reasons; some ideas just aren’t able to stand up to the challenge of the market, but often a lack of knowledge, experience and confidence will be a factor. This is where franchising comes in; while buying into an established franchise doesn’t eliminate the risk – nothing can do that – it does provide a better chance of success than a non-franchised business. The benefit of a sustainable business model and built-in support network means that franchises are statistically more likely to thrive during the

early stages of operation. According to industry body the British Franchise Association (BFA), four in five new franchises are profitable within two years. Some of the biggest names on the high street use the franchise model, including KFC, McDonalds, Subway, Costa Coffee and Starbucks. These type of franchises come at a price – the typical cost of opening a Subway store is £100,000, although 70% of that can be covered by a bank loan. But many people are put off by the idea of working long hours and losing control over their work/life balance. However, there has been a huge increase in over-50s starting new businesses; ONS data suggests 43% of those who start their own businesses fall into this age group, many having taken early retirement from stressful corporate roles. Pension freedoms have also made it possible to access retirement funds from the age of 55,

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• Success factor: Does the business you are looking to invest in have a proven track record that is recognised in the industry? • Original: How unique is the model, does it stand out from competitors? Is this what contributes to its success? • Profitable: Is there a good track record of profitability? Are there sufficient returns for both you and the franchisor? How quickly will you get your investment back? • Systems and processes: Does the business have clear and understandable processes that you can easily put into practice without technical knowledge? Is there sufficient training and support in place to overcome knowledge gaps?

meaning it becomes possible to access lump sums in order to fund a new venture. Barclays Bank reports a 67% increase in women over 55 opening business accounts in the last decade; for those aged 65 and older the number is up 132%, the biggest rise in any demographic. Many women seeking new challenges want the flexibility offered by self-employment, allowing them to prioritise their family responsibilities, while still enjoying the challenge of running a successful business. A part-time franchised business could offer this flexibility without the big outlay needed to invest in large-scale operations. In the boxout above are some things to look for when considering investing in a franchise. Check out the websites of these industry bodies for more information: Encouraging Women into Franchising – www.ewif.org The British Franchise Association – www.thebfa.org

About SWIB pilot franchises The Successful Women in Business Network is now expanding through pilot franchises, so feel free to get in touch to chat about opportunities within our network. Email gill@swibtribe.com for an exploratory conversation.

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www.swibtribe.com

Interview with Sarah Mills

Gill chats to Sarah Mills, who has taken on the first Successful Women in Business Network franchise to find out more about her experience to date I have run a personal franchise with Arbonne for many years. I have benefited from the incredible rewards franchises offer. SWIB is low risk, with exceptional support; everything is in place for you to succeed, you just bring your personality. It’s also an amazing platform for your own business and collaborating with others. It creates a rewarding financial return, flexibly around everything else you are doing, and can create so much long-lasting benefit to your community . Who wouldn’t want that ?

Gill: Sarah, what made

you decide to start a Successful Women in Business Network group in Weymouth as a franchise?

Sarah: I have been a

member of SWIB Dorchester since it launched, and prior to that was networking with Gill since moving to Dorset from Surrey in 2014. I absolutely love the vibe, the women supporting women, the friendships and the business it has brought me. I am passionate about empowering women to flourish with their talents, their business and believing in themselves.

Gill: Any advice for

others considering an SWIB franchise ?

Gill: What appeals to you

about a franchise model for running the group?

Sarah: Just do it! You are

Sarah: I think it’s a natural

©MeowCat Media

progression for a successful business blueprint like SWIB. It makes it scaleable and creates an offering where many women can benefit from the success with an established brand.

in an incredibly safe pair of hands with SWIB founder Gill Donnell, and partnered with an exciting brand that has so much growth to come. The #swibtribe is only just getting going nationally. The future is looking very bright.

About Sarah Sarah Mills is a Marketing Consultant with 20 years’ experience launching well-known brands. Since 2008 she has built a successful global business with Arbonne International, an award-winning luxury vegan health and wellness brand. Sarah is a passionate entrepreneur showing others how to create online ‘side hustles’ and ethical businesses. She is a proud network marketing professional, coach, mentor and healthy living advocate. www.swibtribe.com

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Enjoy socialising? Do you want to build a secondary income and join the movement of connecting women socially?

Our franchise, is a fast growing social platform with a strong sense of belonging. It is for women to feel inspired, make friends and recognise their value in the community. Boosting your own business brand whilst empowering others adds purpose and value. • Regular events • Days out • Special group events • Holidays • Inspirational speakers If you want to inspire and be the change in womens lives, then contact our founder Michelle for an informal chat on:

01202 778321 / 07976 580470 michelle@livelaughloveladiesclub.com www.livelaughloveladies.club Solicitor & Mediator Specialists in Employment Law & Dispute Resolution At Pharaoh Law, our extensive knowledge and expertise acquired over 26 years puts clients at ease. Whether it is litigation, mediation or negotiation, we can help. We provide exceptional, efficient and cost effective legal advice.

For you...and for your business General Litigation (disputes of any nature such as boundary disputes) Consumer Disputes Mediation Commercial Litigation Employment and Workplace Disputes Employment Law Employers Packs Constitutional and Administrative law (disputes with local authorities and councils)

We are a niche practice providing honest, pragmatic, robust advice.

pharaohlaw.co.uk T: 01305 819696 | M: 07825 611436 | E: lisa@pharaohlaw.co.uk #SWIBTRIBE | ISSUE 2

The art of presentations How to give great presentations that engage and incentivise your audience

s with most things in life, excellent presentations start with your mindset. If you’re an entrepreneur who’s interested in increasing sales of your products or services, your attitude towards giving the presentation will be key to its success or failure. Your attitude towards the event should be that this is your chance to shine, to spread your word, to inform and influence people. Whether you are actually selling a product or not, you are there to make an impact on your audience and to sell something. Whether you are a teacher, a preacher, an entertainer or a businessperson, you are a salesperson. Whether you are selling a concept, a belief, a product or service, or an idea, your responsibility is to convince your audience that your points have validity and worth. If you haven’t ‘sold’ your audience on that by the end of your speech, you haven’t done the job you were there to do. Even though the first reaction of lots of people to giving a presentation is, ‘What do I have to do to get out of this?’ there are many benefits – both personal and professional – to be gained from being a presenter. Some people see public speaking as challenging and rewarding. Some of the main benefits of getting involved in public presentations include:

•

Financial: You might enjoy fundraising or appealing to investors.

•

Converting people: No matter what your field, whether it’s technical, political, self-improvement, or some other area, your goal is to get the hearts and minds of other people to understand your view.

•

Admiration: Whether it’s corporate or personal, public speaking is your chance to stand out and gain respect.

•

Satisfaction: Giving a good presentation should leave you with a feeling of pride in yourself and your abilities ,and a feeling of accomplishment.

If you look at public speaking as something to be dreaded and gotten through the best you can, then you are making the least of an opportunity instead of the most. There are so many benefits you can obtain from public speaking if you have the right mindset. You really should look at this as a chance to expand your abilities and your sphere of influence. To help you do

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this, write down the goals you hope to achieve through the presentation, the people you want to impress, and the message you want to leave them with. Be very specific, and if you don’t know the answers, do some research to find out. The better you understand the benefits of giving your presentation, the better job you will do. Once you change your mindset from that of avoidance of giving a presentation to the goal of giving a great presentation for specific reasons, you have changed psychologically into someone who is motivated by purpose. Giving the presentation now becomes a completely different experience. You might think that giving a presentation is all about the content, but looking at it that way will assure giving a bad presentation most of the time. Of course, content is one of the three main ingredients. In great presentations the other two ingredients – you as a presenter and the audience – are just as important. When it comes to preparation, content might be least of the three since you already might have a good understanding of the content involved. Whatever your area of expertise, you need to package it so that it appeals to an audience who is looking for that information. If there is no audience for it whatsoever, you need to develop a new area of expertise. You can find these areas by searching Google or looking online to see what is selling. Your topics must match the needs of your target audience. It will help if you can appear to be an expert in your niche. Buyers tend to prefer specialists over generalists.

Bev Hepting – The Message Maestro works on the six principles of public speaking: the six things you need to know to give a great presentation and achieve the results you want. These include understanding your unique message; knowing who you want to talk to;, telling your story; selling from the stage without being pushy or salesy; getting over the fear; and knowing where to speak. Knowing where to speak is one of the most important aspects of public speaking, and finding places to speak takes time and energy. That is why Bev does some of the work for you. Collecting all the places you can speak at, places that also pay, to ensure you can build your speaking profile. Presentations should be enjoyable for both the speaker and the audience, and when you understand your job and leave your ego at the front door you will find that people want to hear from you again and again. You build your business, your expertise and make more money.

About Bev

Bev is an awardwinning speaker and coach who works with women, transforming their businesses by clarifying their message and enabling them to speak in public with confidence and clarity. Contact Bev and learn how to create and deliver your perfect business message. www.bevhepting.com | bev@bevhepting.com

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What is the best community platform to engage your business network – WhatsApp, Facebook or Ugenie? We’ve all been there – we’ve just about switched on our phones, when WhatsApp notifications flood our screen, Facebook lights up with chats from Groups we’re a part of, and our teams at work have been updating the projects in your Slack chatrooms… and that’s only the beginning

n the ever-evolving and growing world of digital communication, it is crucial for any business to remain at the forefront of their audiences’ mind. Finding ways to allow your network to see relevant content being shared in the community means it is critical to embrace an effective solution that cuts through the noise.

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“There are so many different solutions out there and finding the one that is right for your brand can seem daunting” With that said, we know that there are so many different solutions out there and finding the one that is right for your brand can seem daunting. So, in an effort to make this process easier, we have summarised some of the most popular tools in this space – especially for businesses that don’t have the big corporate budget. We have taken cost, visibility, customisation, user experience and management functionality into account in our review, and hope it helps you make the right decision for your business.

WhatsApp With 1.5 billion users worldwide, WhatsApp is the preeminent chat tool out there. In addition to being free, your audience is likely to be familiar with the platform, therefore making it is easy to set up groups for peer-to-peer conversations.

However, this tool also has various challenges when it comes to effectively communicating and sharing information with a wider network. Content can easily get lost as the number of people in the group grows, and as the noise also increases, information quickly gets glanced over and becomes irrelevant to users. WhatsApp also has a 256 limit on users in a chat group – meaning that larger networks might have to start breaking groups up into smaller subgroups. Though this might seem a possible solution at first, it can become difficult to manage when there is a need to have conversations across the board, so we recommend this platform for smaller informal communities with no brand or community content. The ideal WhatsApp user: Smaller networks that are looking for a basic tool to connect their audiences in an informal manner.

Facebook Groups This tool hardly needs an introduction! Most of us have been or are part of one (or many more) Facebook groups. Content and information can be accessed more effectively than in chatrooms, the tool is great for networks with peer-to-peer social interaction as a focus and given that most users will already be on the platform, it can reduce barriers of engagement that might well

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present a challenge when introducing a new platform to your network. Being a free tool, it is certainly a great option – especially for those who don’t want to or can’t invest money, but are happy to invest a lot of time. There are challenges though; businesses may end up having to manage several groups to share targeted content with the right people, and with algorithm changes it is not guaranteed to be seen by everyone. Over the past few years, many group owners have said that unless they pay to boost their posts, most of their members complain about missing important updates. Customisations are also limited with the majority of the platform keeping its conventional branding. Last, as much as it is popular among some, there is certainly a growing movement way from Facebook to other platforms due to recent privacy concerns. The ideal Facebook user: Networks that are built around social interactions with users who are happy to use Facebook to maintain their deep engagement. Ideal for businesses that are financially constrained or where there is only one member type, which makes it feasible to share their content in a space where noise, privacy, branding and managing multiple audience segments is less of a concern.

“Ugenie is a professional community tool that takes elements of a Facebook group and wraps it into a mobile hub, providing the benefits of social media functionality, with the addition of more customisation and privacy”

Ugenie Ugenie is a professional community tool that takes elements of a Facebook group and wraps it into a mobile hub, providing the benefits of social media functionality, with the addition of more customisation and privacy. One of the biggest benefits is that it allows an business to manage multiple audiences in one space. With the ability to create member types, sub-groups and hashtags, a business can target content more effectively and enables users to seek the information they are interested in, keeping engagement high. Being focused on business, there is additional support available, from tailored strategy planning to consultancy, allowing a business to maximise the value of the community analytics that the platform provides. This package come at a cost, as Ugenie does not have a freemium version, but should be seen as a business investment for those who want to efficiently manage their interactions with their audiences and also monetise these relationships. Currently the platform is app only with a web version to be released in the future, making it less ideal for networks with older demographics who may rely on PC accessibility for interaction. The ideal Ugenie User: Segmented networks that are built around a business that shares a diverse array of content which it wants to monetise or manage more efficiently, or businesses that want to provide a more private, tailored and branded app experience to its network. If you would like to find out more about how Ugenie can help you grow and manage your network effectively, contact susan@ugenie.io.

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Supporting the MicroLoan Foundation Members of the #swibtribe prepare to take on a four-day trekking challenge in Malawi next May

hroughout 2019 our network has supported the MicroLoan Foundation, raising money at both our Conference and Awards, with £1,484.98 raised at the awards ceremony. The starter loan for a woman in Malawi to set up her first business is just £22. Based on that, a total of 67 women will get the chance to find a way out of poverty and 268 children in their care will have a better life as a result of the 2019 SWIB Awards. We are continuing to raise funds for this great cause through our Afternoon Teas in December, but in May 2020, we are going one step further!

From 1st-9th May 2020, a team of 14, including 7 SWIB members and friends, will be undertaking a Malawi trekking challenge. The driving force behind the trek, Eva James of Impress Travel, has arranged an exhilarating four-day trek through ‘challenging’ terrain to reach the peak of Mount Mulanje. After completing the trek, we will have the chance to visit one of the MicroLoan Foundation’s local branches, meeting staff and seeing first-hand the difference our fundraising is making. Every team member is paying for their own trip, but we have committed to raising £1,000 each for the charity. We would love you to help us support the women in Malawi, so head over to uk.virginmoneygiving.com/ SWIBTribe and donate to help this great charity. Eva has also set up a Partners In Travel arrangement with the Successful Women in Business Network, so for every holiday booked, Not Just Travel will donate to the charity we are supporting. Check out the link swibtribe. notjusttravel.com.

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Get in touch and find out how we can help you.

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Perfect Christmas treats at Morrish and Banham. Prosecco & Chocco Chocolate Luxury Hamper £18.99 El Coto Rioja Trio, Luxury Wine Cooler Gift Set £39.99 Krohn Port & Dorset Cheddar Luxury Gift Hamper £28.99 morrishandbanham.com

Kate Whyley notebooks can be sent in a presentation box and wrapped in tissue, making them a beautiful gift. New Deco Notebook £22, from a selection available at katewhyley.com

Chocolates with high cocoa, low sugar and carefully engineered to bring you the ultimate sensory experience. Handcrafted Seasonal Chocolate Box £15 Champagne Truffle Box £10 Sea Salt Truffle Box £10 www.hollychocs.com

These fabulous gifts are sure to make anyone happy this festive season Choose from the range on the Two Counties Hampers website to create something that is completely individual. Deliciously different gifts for friends, family and business from £20-£200 www.twocountieshampers.co.uk

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©MeowCat Media

Discover a world of beautiful bespoke, handmade, soft furnishings and ornaments to transform your home. Golden Toucan Hanging Decoration £25, Blue/Gold Fabric Reindeer £38, Flowers £7 per stem, Blue Vase £38, Female Mask £25 White Rabbit Bookends £50 margoandmya.co.uk

Nostara’s natural soy wax candles contain high-quality essential oils and are available in special editions alongside their core range. Using soy wax and the best available materials creates a clean burn candle and brings a beautiful aroma to your home. The Frosted Fir scent transports you to the freshness of a snowy winter scene. The Nostara reed diffusers are the perfect way to effortlessly add long-lasting fragrance to your home. From £35-£45 www.nostara.com

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©Jason Holt

Granny Gothards Ice Cream Kits make a really different Christmas gift for all ages. They have the kits in Chocolate, Honeycomb and Vanilla. Everything is included; all you need is a whisk, a saucepan and some scales. £19.99 a kit Available from notonthehighstreet.com or call 01823 491591 to order.

Directory of SWIB Members

Adele Russell

AR Accounting

adele@araccounting.co.uk

Weymouth

Alex Bowring

Nostara

alex@nostara.com

Taunton

Alexa Nobel

Smart Finances

alexa@smart-finances.co.uk

Bournemouth

Alice May

alicegmay@hotmail.com

Bournemouth

Alice Smee

Hoburne Ltd

alice.smee@hoburne.com

Bournemouth

Aline Foster

Optima Coaching

aline@optimalcoaching.co.uk

Exeter

Alison Hughes

Utility Warehouse Discount

alisonmh@uwclub.net

Dorchester

Alison Parsons

Albert Goodman

alison.parsons@albertgoodman.co.uk

Dorchester

Aly Graham Gage

Beauty Rediscovered

aly.grahamgage@outlook.com

Bournemouth

Amanda Cookson

amanda@cookson1.co.uk

Dorchester

Ann McCluskey

Corporate Soul Consulting

ann.bridging_minds8@btinternet.com

Exeter

Anna Gidman

Raymond James Investment

annagidman@hotmail.co.uk

Exeter

Annette Williams

Nu Skin

annette.22@btinternet.com

Dorchester

Bev Corber

Lloyds Business Banking

bev.corber@lloydsbank.co.k

Taunton

Bev Hepting

The Message Maestro

bevhepting@mac.com

Dorchester

Blossom Chambers

The Petal Press

bloss@thepetalpress.co.uk

Dorchester

Boon Brown

Boon Brown Ltd

info@boonbrown.com

Dorchester

Carla Coles

Walker Wealth Management

Carla.Coles@sjpp.co.uk

Dorchester

Carol McGeary

Carol McGeary Recruitment

carol@carolmcgeary.co.uk

Exeter

Caroline Measures

Sunshine Therapies and Retreats

carolinemeasures@yahoo.co.uk

Weymouth

Caroline Swaine

CSC Consultancy

csc@carolineswaine.com

Bournemouth

Catherine Scard

Lester Brunt Wealth Management

Catherine.Scard@sjpp.co.uk

Weymouth

Cathy Debenham

Bike Guide Devon

cathy@bikeguidedevon.co.uk

Exeter

Cathy Towers

Exeter Mind & Body Clinic

cathy.mindandbody@gmail.com

Exeter

Claire Brooks

Yes Mortgage Services Ltd

claire@yes-ms.co.uk

Bournemouth

Claire Burgess

Realte Bmth, Poole & Xchurch

centre.manager@relate-bournemouth.org.uk

Bournemouth

Claire Chalk

Exeter Reflexology

clairechalk@hotmail.com

Exeter

Dawn Crossingham

D52 Ltd

dawn@D52ltd.com

Dorchester

Dawn Stephenson

Red Hot Media, Marketing & Events

info@redhotmme.co.uk

Taunton

Debbie Hargreaves

DH Consulting

debbie.hargreaves.kznsb@gmail.com

Weymouth

Debbie Hellaby

LOCALiQ

dhellaby@newsquest.co.uk

Dorchester

Diana Thompson

Thompson Financial Planning

Diana.Thompson@sjpp.co.uk

Tiverton

Donna Anne Pace

One Voice My Choice

dpace547@gmail.com

Dorchester

Dream Cottages

laura@dream-cottages.co.uk

Weymouth

Emma Conway-Hyde

The Umbrella Tree

emma@theumbrellatree.co.uk

Dorchester

Emma Friendship - Kilburn

Emu-Power Ltd

Efk@emm-power.com

Dorchester

Emma Grant

Learn To Finance

info@learntofinance.co.uk

Exeter

Eva James

Impress Travel

impress@notjusttravel.com

Bournemouth

Fern Gatland

HR Dept

Fern.Gatland@hrdept.co.uk

Dorchester

Fiona Cameron Jones

Fiona.cj@sjpp.co.uk

Exeter

Gemma Wall

The Contemporary PA

Gemma@thecontemporarypa.co.uk

Weymouth

Gill Freeman

Milsted Langdon

GFreeman@milsted-langdon.co.uk

Dorchester

Gwen Cavill

GEC Consulting

gwen.cavill2@gmail.com

Taunton

Hannah Jeffrey

HK Accounts Management

info@hjaccountsmanagement.co.uk

Bournemouth

Imogen Rayner

Pink Spaghetti Bournemouth & Poole

Imogen.rayner@pink-spaghetti.co.uk

Bournemouth

Irena Daniels

Skin ID

daniels_irena@yahoo.com

Bournemouth

Jade Burrell

Burrell Financial Planning

jade.burrell@sjpp.co.uk

Taunton

Jane Rayner

Lulu Consulting

janerayner@luluconsulting.co.uk

Dorchester

#SWIBTRIBE | ISSUE 2

Directory of SWIB Members Jean Drew

Life Choices Global

jean@lifechoicesglobal.com

Exeter

Jennifer Adams

Naldrett Accountants

mail@naldrettaccountants.co.uk

Dorchester

Jo Long

Insight6

jo.long@insight6.com

Bridgwater

Jo Lowe

Mount Somerset Hotel & Spa

events@mountsomersethotel.co.uk

Taunton

Jodie Connett

Coversure Insurance Bournemouth

jodieco@coversure.co.uk

Bournemouth

Jody Swain

Castlehill Insolvency

jody.swain@castlehillinsolvency.com

Exeter

Judi Runciman

judiloobs@hotmail.com

Bournemouth

Julia Calleja

Live Well Dorset

admin@juliacalleja.com

Dorchester

Julia Ngapo

Omnia Business Management

julia@omniabusinessmanagement.co.uk

Taunton

Julie Bramah

House of Colour Bournemouth

Julie.Bramah@houseofcolour.co.uk

Bournemouth

Karen Bailey

Willow Tree Life

willowtreehwlife@gmail.com

Bournemouth

Karen Jamieson

Oyster Coaching & Consultancy

jamiesonkaren59@gmail.com

Exeter

Karolien van der Vorm

Van der Vorm Deer Management Ltd

karolien@deer-control.co.uk

Bournemouth

Katherine Jones

Humphries Kirk

k.jones@hklaw.eu

Dorchester

Kim Pile

Pengillys LLP

kjp@pengillys.co.uk

Weymouth

Lauren Preedy

Porter Dodson

Lauren.Preedy@porterdodson.co.uk

Taunton

Lesley Tindle

Boutique In A Bus

shop@boutiqueinabus.co.uk

Dorchester

Lester Aldridge

Lester Aldridge LLP

Lesley.Fereti@LA-Law.com

Bournemouth

Lisa Pharaoh

Pharaoh Law

lisa@pharaohlaw.co.uk

Weymouth

Lisa Dowdell-Sousa

Oceana Events

ldowdall-sousa@oceanahotels.co.uk

Bournemouth

Liz Cooke

Liz.Mcgregor@btinternet.com

Dorchester

Liza Oxford - Booth

Greenbridge Alchemy Ltd

lizaoxfordbooth@gmail.com

Tiverton

Lizz Reading

Cooper Associates

lizz.reading@sjpp.co.uk

Taunton

Louise Gates

Gates Digital Consultancy

louise@gatesdigitalconsultancy.com

Weymouth

Louise Matthews

Perceptions UK

louise.matthews@perceptionsuk.co.uk

Dorchester

Marsha Miles

Miles Phillips Consulting

marsham@milesphillipsconsulting.co.uk

Taunton

Mary Hykel Hunt

IQ x 2 Ltd

maryh2@iqx2.biz

Taunton

Mel Bissagar

Young Enterprise

mel.bissagar@y-e.org.uk

Weymouth

Melanie Horsey

John Horsey Horticluture

melanie.horsey@btinternet.com

Tiverton

Michelle Bartlett

Live Laugh Love Ladies Club

michelle@livelaughloveladiesclub.com

Bournemouth

Milly Churchill

Elaine Miller Design

elaine@elainemillerdesign.co.uk

Dorchester

Muriel Bauduin

Travel Counsellors

muriel.bauduin@travelcounsellors.com

Tiverton

Nicholla Henderson-Hall

Norwex

h_nicholla@hotmail.com

Exeter

Nicky Massey

Margo & Mya

nicky@margoandmya.co.uk

Dorchester

Nicky Smith

PRC Streamline Taxis

nicky.smith@prcstreamline.co.uk

Bournemouth

Nicola Massieu-Cowlard

Nu Skin

nicola@nuskindorset.co.uk

Bournemouth

Nikki Holt

Nostara

nikki@nostara.com

Dorchester

Nina Farr

nina@ninafarr.com

Exeter

Pam Fleming

Pam Fleming Bookkeeper

pamfleming.bookkeeper@gmail.com

Taunton

Rachel Oxenham

River Training & HR

rachel@river-hr.com

Tiverton

Rhea Robinson

Coversure Weymouth

rhea.robinson@coversure.co.uk

Dorchester

Rosie Stevens

Mployable

rosie@mployable.co.uk

Dorchester

Sally Allan

Sallys Fish Camp

Sally@sallysfishcamp.co.uk

Dorchester

Sammie McFarland

The Breathing Space

sammie@thebreathingspacedorchester.com

Dorchester

Sarah Attwood

Thrive Health & Wellness

sarah@thrivehealthwellness.co.uk

Dorchester

Sarah Grant

Sarah Grant Solicitors

sarah@sarahgrantsolicitors.co.uk

Weymouth

Sarah Mills

Arbonne International

sarahmills.pureproof@gmail.com

Dorchester

Sasfi Hope-Ross

Sasfi Hope-Ross Photography

sasfihopeross@gmail.com

Bournemouth

#SWIBTRIBE | ISSUE 2

Directory of SWIB Members

Sharron Quick

Albert Goodman

sharron.quick@albertgoodman.co.uk

Taunton

Sheera King

Abundant Wellbeing

sheera.king@hotmail.co.uk

Dorchester

Siemans Mobility

suzanne.jennings@siemens.com

Bournemouth

Simone Roberts

Ward Goodman

Simone.Roberts@wardgoodman.co.uk

Bournemouth

Sue Ellingham

Michelmores LLP

Sue.Ellingham@michelmores.com

Exeter

Susan Kabani

Ugenie

susan@ugenie.io

Online

Susi Titchener

Sailient Coaching Ltd

susi@sailientcoaching.co.uk

Tiverton

Tara Maxamed

Tara Maxamed Coaching

taramaxamed@gmail.com

Taunton

The Social Giraffe

katie@thesocialgiraffe.co.uk

Bridgwater

Tracey Rickard

hello@traceyrickard.co.uk

Dorchester

Tracy Kimberg

Re-Exist

tracy@re-exist.co.uk

Weymouth

Trethowans

Trethowans LLP

Kimberley.Davies@trethowans.com

Bournemouth

Trudy Ritsema

Social Media for the Self-Employed

trudyritsema@gmail.com

Dorchester

Verna Hayward

La Vie Health & Wellness

verna@laviespa.co.uk

Dorchester

Wendy Giles

East Devon Shiatsu

wendy@eastdevonshiatsu.com

Exeter

Yvonne Vigar

Astara Coaching

yvonne@astara-coaching.co.uk

Dorchester

#SWIBTRIBE | ISSUE 2

Thank you to our new sponsors We are forging ahead with the planning for next yearâ&#x20AC;&#x2122;s Successful Women Awards and are thrilled to announce the first six sponsors, who will be presenting their awards at our Awards Ceremony on 5th June 2020. HJ Accounts Management will be a sponsor for the third year running, this year supporting the Professional Services award. It is also a second year in a row for Margo and Mya, who is looking for amazing female Entrepreneurs. Humphries Kirk is again supporting our awards as sponsors of the New Business award. New to sponsorship is Fordington Gin, who is looking for award-winning Independent Food and Drink outlets. Tracey Rickard Web Design is looking for female innovators for the Innovation category, and Cameron Jones Financial Management Ltd is also seeking inspirational women who have started businesses later in life. Our sponsorship packages are designed to place your business in front of amazing business women and professionals, and help you achieve widespread recognition across the South West. To find out more about sponsoring a Successful Women Award, please email Gill Donnell: gill@swibtribe.com.

#SWIBTRIBE | ISSUE 2

SAVE THE DATE Don’t miss the Successful Women Conference on

5th March 2020 as we once again celebrate International Women’s Day and launch the Successful Women Awards. The Conference includes:

Keynote speaker: Lynne Franks OBE Interviews with inspirational female entrepreneurs Business show with experts offering hints, tips and advice Structured networking opportunities Gorgeous buffet lunch Charity raffle Early bird tickets on sale until the 31st December 2019 #swibtribe members £49; non-members £59

www.swibtribe.com

but donâ&#x20AC;&#x2122;t just take our word for it...

#SWIBTRIBE | ISSUE 2

experience the power of colour Beautiful, colourful glasses for women and men - these handmade Italian glasses come in 16 shapes, in 80 different colour ways (including neutrals) and with interchangeable sides for a versatile look. They are lightweight and available with top quality prescription lenses.

T: 07765 257658 E: julie.bramah@houseofcolour.co.uk www.houseofcolour.co.uk/juliebramah

@hocbournemouth

Edition 2 of the Successful Women in Business Network Magazine

Articles inside

Edition 2 of the Successful Women in Business Network Magazine