The Rise of Violence Against Public Figures 16
april 2011
Fresno Athletes who LIVED
the Dream + Best of Fresno
2011 ballot inside!
Wrestling with the Truth: $4.95 www.fresnomag.com 03
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25274 58394
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Two Local Boys. One Public Controversy. by Mark Arax
State-of-the-heart care right here at home In 2006, Saint Agnes and Stanford medical centers joined to create the Stanford Cardiothoracic Surgery Program at Saint Agnes, gaining the depth and support of an academic medical center committed to advancing the treatment of cardiovascular disease. This growing program includes four local board-certified Stanford cardiothoracic surgeons who, together, strive to deliver state-of-the-art care to Valley patients. Treatments include off-pump coronary artery bypass surgery, coronary artery bypass surgery, valve surgery, surgery for cardiac defects, arrhythmia surgery for atrial fibrillation, transmyocardial laser revascularization, and robotically-assisted cardiac surgery, as well as thoracic aortic surgery and lung operations. (Pictured L to R) Ashraf Osman, MD, Richard Gregory, MD, David Ogden, MD, Randy Bolton, MD
www.samc.com 1381 E. Herndon Ave., Ste. 101, Fresno, 93720 • 559.436.6165
april2011 f e at u r e s
28 Wrestling with the Truth
The scandalous “butt drag” story of two Buchanan High School wrestlers has made national headlines. But have you ever wondered how the whole controversy gained such momentum? Renowned journalist Mark Arax takes you behind the scenes for an exclusive look at all the parties involved , including how the lives of these two young men have changed, and where our judicial system broke down.
35
Business Buzz (B2B) Tequila Fit for a President
If you enjoy a good shot of excellently made tequila or a nice after-work margarita, soak up the story of JLP: The President’s Tequila.
22
COVER STORY Fresno Athletes who Lived the Dream
Fresno is home to a number of professional athletes who made their mark in the game, then went on to succeed in the business world. Meet your neighbors and hear the incredible stories of their time in the athletic spotlight.
every issue 6 Editor’s Note 9 In the Know: Kelly Fitzpatrick 11 Top Five Events 12 City Buzz 14 Making a Difference 16 Right vs. Left: Placing Blame for Politically Motivated Violence 18 Faces & Places: Make-A-Wish Ninth Annual Gala 20 Favorite Things: Fruity Petals 64 Rewind
Food & Wine 48 Pairings: Piazza del Pane 49 Stir the Pot: Limon 52 Dining Guide 54 Bar Fly: Fleming’s
On the Town 55 Calendar: April/May 56 Music Review: Style Like Revelators 58 Art Review: Stephanie Pearl
BUSINESS BUZZ 35 Business Profile: JLP: The President’s Tequila 37 Water Cooler
O UR M ISSI O N
To celebrate the Fresno area by building community pride and awareness through a shared, creative voice. www.fresnomag.com
april 2011
fresno magazine
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april2011 special ads & events 7 Best of Fresno
General Ballot
Here’s your chance to make your voice heard. Go online to fresnomag.com and place your vote for the best that Fresno has to offer.
8 May Launch Party
Help Fresno Magazine celebrate its May issue at Ruth’s Chris Steak House.Mingle with local professionals, enjoy appetizers and drink specials and meet the FM staff.
10 EDITORIAL CALENDAR
Advertise with Fresno Magazine and find your median for new customers. See our list of 2011 editorial features, along with advertising reservations deadlines. Pick which issue would work best for your company and give us a call at 559.233.7687.
subscribe Don’t miss another month of Fresno Magazine. Sign up for a subscription and you will receive a special discount. Check us out on www.fresnomag.com.
SPECIAL SECTI O N S The Central Valley's finest and most reasonably priced advertising, commercial, and editorial photographic service.
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fresno magazine april 2011
559-341-1423 www.melikianphoto.com 5132 North Palm Avenue #74 Fresno, CA 93704
60 Travel Marketplace 61 Distinctive Properties 62 Modern Marketplace 63 Resource Guide www.fresnomag.com
VOLUME 9, ISSUE 4, APRIL 2011 PUBLISHER Central California Magazine, Inc. EDITOR-IN-CHIEF Melanie Warner MANAGING EDITOR Amy D. Fienen EDITORS STYLE & ENTERTAINMENT Cortney Kizirian LIFESTYLE EDITORS Peggy David & Penny Raven CONTRIBUTORS EDITORIAL ASSISTANT Alexis Warrington EDITORIAL INTERN Jakob Smith POLITICS Randy Bailey & Mike Rhodes CONTRIBUTING WRITERS Aileen Imperatrice, Michelle Cabezut, David Manning, Elizabeth Laval, Carl Rana, Mark Arax PHOTOGRAPHERS Eddie Melikian EDITORIAL ADVISORY BOARD Kathy Adams, Cynthia Cooper, Keith Kelley, Peter Robertson & Rob Saroyan PRODUCTION DIRECTOR OF INTERACTIVE MEDIA Nedal Habbas PRODUCTON COORDINATOR Brooke Farnsworth ADVERTISING ADVERTISING DIRECTOR Krista Gonzales MARKETING CONSULTANTS Katie Tanaka, Gabriela Verdugo ADMINISTRATION EXECUTIVE ASSISTANT TO THE PUBLISHER David J. Manning ACCOUNTING MANAGER Terri East MANAGING CONSULTANT Sherman Smith, Ph.D. RECEPTIONIST Kori Krum CUSTOM PUBLISHING Mailing Address: Central California Magazine | 1285 W. Shaw Ave., Ste. 101, Fresno, CA 93711 SUBSCRIPTIONS 1.800.696.5097 or visit: www.fresnomag.com DIGITAL SUBSCRIPTIONS www.fresnomag.com or call 559.233.7687 CORPORATE OFFICE Fresno Magazine | 1285 W. Shaw Ave., Ste. 101 |Fresno, CA 93711 phone: 559.233.7687 | fax: 559.233.7698 HOW TO REACH US To comment on Editorial or Publication info: phone: 559.233.7687 fax: 559.233.7698 Email letters to: info@fresnomag.com | Advertising info: sales@fresnomag.com For job & intern info: jobs@fresnomag.com For calendar entries: events@fresnomag.com | Online: www.fresnomag.com FRESNO MAGAZINE is an independent magazine published 12 times per year by Central California Magazine. Contributions of text, information and/or photographs are gratefully accepted. However, we cannot guarantee, or accept responsibility for damage. Unless otherwise arranged, all text or photos will remain the property of Fresno Magazine. We will not be responsible for accuracy of articles or advertisements published in this magazine. Copyright 2011 by Central California Magazine. All rights reserved. Reproduction in whole or part without written permission of any part of this magazine is prohibited. Prices quoted in advertisements are subject to change without notice. Fresno Magazine shall in no way be responsible for quality of workmanship of its advertisers or subjects of editorial. Editorial staff of Fresno Magazine reserves the right to publish or not publish, alter, or edit all or part of any material submitted including text and photos, unless previously arranged. If you would like information on where to obtain copies of Fresno Magazine, please call our office: 559.233.7687. Visit our website at: www.fresnomag.com for more information on advertising and subscriptions. LETTERS TO THE EDITOR: Your thoughts, ideas and comments are important to us. We publish all letters that are signed and deemed appropriate for our readers. Please submit all letters to Melanie Warner, Editor or email: editorial@fresnomag.com. All letters to the editor may be edited for space or content upon editor’s discretion. MATERIAL SUBMISSIONS: Please send articles, concepts, and manuscripts, including the writer’s name, address, daytime phone number, and email address, to our editor: editorial@fresnomag.com or via fax at 559.233.7698. Fresno Magazine reserves the right to edit submissions, which may be published or otherwise used in any medium. All texts become the property of the magazine, unless accompanied by a self-addressed stamped envelope. In the event we publish your submission, you will be notified in advance via email or by telephone. CALENDAR OF EVENTS: Post your events for free at www.fresnomag.com. Posting guidelines available online at www.fresnomag.com. Fresno Magazine reserves the right to edit submissions, which may be published or otherwise used in any medium. RESTAURANT REVIEWS: To request editorial evaluation of your restaurant, please send the name of your restaurant, the contact person, business address, daytime phone number, email address, website, and menu (if available) to info@fresnomag.com or via fax at 559.233.7698. TO ORDER BACK ISSUES: Since most of the information that is printed is a resource, back issues are still timely and can be purchased for the price of $3.95-$4.95 each (this price includes tax). If you would like to pick one up, you can come to our office or we can mail it for no additional charge. Please call first to make sure that copies are available. Please contact: Pat: 1.800.696.5097 or email: subscribe@fresnomag.com. REPRINTS: For reprints, licensing and permissions contact Brian Kolb at Wright’s Reprints. bkolb@wrightsreprints.com or 877.652.5295 TO ADVERTISE: Please call 559.233.7687 and ask for our Advertising Director or download a media kit from www.fresnomag.com. SUBSCRIPTIONS: You can apply online for a subscription at: www.fresnomag.com. Subscriptions are $22 for 12 issues. Subscriptions can also be ordered by phone by calling: 800.696.5097. For out of state orders, add $5 per year; for foreign subscriptions, add $40 per year. Single Copies: $4.95. Our ISSN number is 1544-337X. To make changes to an existing subscription, please call 800.696.5097 or email: frscs@magserv.com. CUSTOM PUBLISHING: Our staff and designers can help you produce a quality publication for your group or company that represents the right message for your industry. Let us publish your next directory, newsletter, trade program, magazine or other publication. Please contact: 559.233.7687 or email: info@fresnomag.com. Fresno Magazine (ISSN 1544-337X) Volume 9, Issue 1, December 2011. Published monthly by Central California Magazine, 1285 W. Shaw #101, Fresno, CA 93711. Send change of address to Fresno Magazine, 1285 W. Shaw #101, Fresno, CA 93711.
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april 2011
fresno magazine
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editor’s note EDITOR’S NOTE photo by David Kennedy - hair and makeup by Dennis Stokely
I moved to Fresno on April Fool’s Day 2001.
It’s hard to believe that it’s been 10 years and Fresno Magazine is celebrating nine years! And my love for this city has not waivered – not even for a moment. The well-intentioned people who lived here warned me when I first started out that it was an odd town to do business in, that Fresnans were leery of outsiders, that people were often petty and unforgiving, that there is no way this community would support a lifestyle magazine. Lifestyle? Ha! What lifestyle? I heard it all. But that is not the Fresno that I have experienced. We have had overwhelming support and appreciation from day one, from both advertisers and subscribers. I’m proud to say that in 2010, we surpassed our own company records in paid subscribers. We still have many of the same advertisers who were in the very first issue and we thank all of you who have partnered with us over the years to help support our growing business, too. When I first moved here and flashed my Hollywood address on my driver’s license each time I paid for something, people asked me why I would move to Fresno from Los Angeles with the most sincerely bewildered look on their faces. They didn’t understand that it was a choice. It was not by default. How could they not see the same Fresno that I saw? Was it perhaps because they had never actually lived somewhere else? Maybe if they had spent considerable time in traffic in Los Angeles (average time in the car is 5.6 hours per day), or lived in fear of “the big one” hitting San Francisco, or experienced the cold, indifference of narcissistic people living in a big city, or wrote a check for rent that was three times what they would have paid for a big house in Fresno, or lived in a place for 10 years and never met their neighbors, or had to pay for private school in order to ensure that their children were not exposed to guns and drugs in school, or experienced the road rage, the grocery market rage, the soccer mom rage or even the church rage for the rare city slicker who dared to believe in something besides themselves – then perhaps they would have a different perspective and better appreciation about Fresno. I’m sure the people in our cover story experienced the same type of response when they chose to make Fresno their home after playing professional sports (see page 22). I’ve never quite understood why so often people recoil when you mention Fresno as if it’s a form of exile or banishment. They act like it’s California’s version of Guantanamo Bay for people who couldn’t make it in the big city or were somehow socially, artistically and/or intellectually challenged by simply choosing to live here. Is it an act of moral turpitude or public disrepute for the people of Fresno? And if so, then why are so many other cities so darn jealous of Fresno when you really look deep inside their own gutless, heartless cities? In spite of some public blemishes that outsiders have been privy to and the assumed ignorance that ensues, it’s not that bad. I will never forget the cab driver in Ireland who refused to drive me from the airport in Dublin days after the Marcus Wesson murders as she claimed that all of us in Fresno like to ‘murder our children.’ And then I promptly asked her if should assume she was drunk – after all she was Irish. The same way people would react when they found out I was from Texas and the asked if I knew J.R (actually, I do) and if I had an oil well in my back yard (actually, I don’t). The point is that the outside perception is often very different then the inside reality – whether we are talking about a city, a business, a relationship, a family, or even a story – it’s all in how you break it down. See the national ‘butt drag’ story on page 28. If life gives you peaks and valleys and you take it literally, you could say we live in the Valley. With the depressing comments and self-inflicted wounds that so many of our residents bestow upon our fair city – it’s no wonder how we often continue to hold ourselves back. It doesn’t have to be that way. We are Fresno. We are humble and hard-working. We are innovative and God-fearing. We are resourceful and diverse. We take care of our own. That’s what it’s all about. And yes, I’m quoting those proverbial words from the Hokey Pokey. Thank you, Fresno, for giving us so much to write about for so many years. Keep your Fresno flag flying!
Melanie Warner Publisher & Editor
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fresno magazine april 2011
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2011
BEST OF FRESNO GENERAL BALLOT ALL ENTRIES MUST BE POSTMARKED BY June 1, 2009
IT’S TIME TO VOTE for your favorite “Best of Fresno” people, places and things. Don’t miss your chance to cast your vote in a select group of categories. We will tell you all about the winners in our “Best of Fresno” issue in November 2011.
Voting for your favorites is easy! Simply log on to fresnomag.com to cast your vote in the categories below. We ask that you focus on locally-owned businesses. Online ballots must be submitted by midnight on May 31, 2011. Only one entry per person please. All responses will be kept confidential.
ALL ENTRIES MUST BE SUBMITTED BEFORE JUNE 1, 2011
Artist (Visual)
Children’s Clothing Boutique
Auto Repair
Band/Musician
Bank/Credit Union
Grocery Store
Elected Official (Male)
Casino
Day Care
Elected Official (Female)
Men’s Clothing Store
Place for Family Entertainment
Radio Personality
Shopping Area, Center or Mall
Place to See a Movie
Sports Team
Live Theater House
Photographer or Photography Studio
Most Influential Local Person
Fitness Instructor
Art Gallery or Dealer
Radio Station
Website
Jewelry Store
Sports Personality (Player or Coach)
Dance Studio
T.V. Station
Cosmetic Surgeon
T.V. Personality
o n s e r f . ww Party Rental
Antique Store
Women’s Boutique
w
m o c . g a m Home Improvement Store Real Estate Company
Banquet Hall or Facility Home Builder
Place to Buy a Handbag
Furniture Store
Place for a Kid’s Birthday Party
Farmer’s Market
Day Spa
Place to Work
“Green” Company
Interior Design
Place to Pop the Question
Customer Service
Florist
Getaway Location on One Tank of Gas
Place to Purchase Wine and Spirits
Nail Salon
Media/Music Store
Writer
Hair Salon
Place to Buy Shoes
Blog
Fitness Club or Gym
Store for Pets
Legal Service/Law Firm
Car Dealership
Country Club/Golf Course
*Please focus on locally-owned businesses. Vote online at www.fresnomag.com
M AY
LAUNCH PARTY FREE
•
YOU ARE INVITED
•
OPEN TO THE PUBLIC
Join the celebration at
7844 N Blackstone Ave, Fresno MONDAY, MAY 16TH
6:00 pm - 8:00 pm Enjoy Free Appetizers & Drink Specials
Pick up a free special collector’s copy of our May issue celebrating 100 years of Fresno State! Social & Business Networking • Meet the Staff For more information please call 559.233.7687
www.fresnomag.com
IN
top 5 events 11 | city buzz 12 | veteran’s spotlight 14 left/right 16 | faces & places 18 | favorite things 20
Bumpin’ Her Way to the Big Time By Amy D. Fienen Photo by Jillian Anaya
Y
ou’ve seen the signature pink and black boxes at Target, pharmacies, beauty supply stores, and in television commercials. And chances are, you or someone you know has sported a Bumpit – the now famous device women can wear to achieve that ever-elusive volume atop their hair. But did you know that Bumpits were invented by a woman whose career in hair has its roots right here in the Valley? Kelly Fitzpatrick started doing hair in Kingsburg in the ‘90s, where the most common complaint she heard from her clients was that they could never achieve the volume in their hair that they had after a trip to the salon. “Everybody would say, ‘I can’t get it to do that,’” Fitzpatrick said of the look women achieve by ratting their hair at the crown to give it volume and lift. With a little money she had stashed away, she set out to create a prototype for a device that would lift hair off the scalp in order to volumize it. She had about 50 different prototypes using everything imaginable, including kitchen knives with Velcro. Fitzpatrick ended up working with a custominjection molding company in Fresno to find a design that would effectively grip hair. The end result was the “Bumpit,” a curved plastic piece with tiny gripping arrows that hides underneath the hair. Fitzpatrick started her company, Big Happie Hair, in 2008 in the Riverpark area. She began by attending hair shows, distributing Bumpits in local stores, airing commercials locally, and making appearances on the Home Shopping Network.
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april 2011
fresno magazine
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invest in your business. invest in your community. & GRADS
SPECIAL ADVERTISING SECTION
DADS
GIFT GUIDE
JUNE 2011
DOUG-OUT COOKIES Hit a home run for Dad with Doug-Out Cookies!
7450 N. Fresno St., Fresno, 93720 559.437.0931 cookies@doug-out.com www.doug-out.com
Z WINES
Z Wines offers unique red wines with depth of character, color and aroma, grown and hand-crafted in Fresno County.
QUIKSILVER
3565 S. McCall, Sanger 559.577.2788 email: rhmzwines@gmail.com www.metzlercaliforniawines.com
Nova is 100% cotton nail head textured cotton cargo walkshort. Enzymed washed for softness and a worn look. Embroidery detail with logo snaps at $52.00. Colors stone, khaki and Army.
Quiksilver Located in Fashion Fair Mall www.quiksilver.com 559.222.4371
Success Stories, Dads & Grads Gift Guide and Home & Garden Home Decor Guide advertising reservation deadline: April 25th
BELLA FRUTTA
Bella Frutta’s assortment of fruits and vegetables, organic produce, nuts and candies are perfect for entertaining and gift giving.
1959 North Willow Ave, Clovis (Corner of Willow & Shepherd) 559.298.8290 www.bellafrutta.com
VALLEY LAHVOSH BAKING COMPANY
Add a sparkle to your table and make any event feel festive! Our Valley Lahvosh Stars are ideal for celebrating all your Dads and Grads.
502 M Street, Fresno 559.485.2700 email: customerservice@valleylahvosh.com www.valleylahvosh.com
5588
fresno ffr res esn no om magazine aggaz azin ine JUN JUNE NE 20 22010 01 010 01
www ww w w .fresn esn e snom sn oma o ma mag.com g com om www.fresnomag.com
JULY 2011
Summer/Fall 2010
Fresno’s Own
Wedding pg. 30
here comes
Bride and Groom Magazine and Legal Profiles advertising reservation deadline: May 25th
the GUIDE Local Wedding Resources
DREAM WEDDINGS ON A BUDGET
Planning the Perfect Day Without Breaking the Bank $5.95
www.fresnomag.com
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SPECIAL ADVERTISING SECTION
AUGUST 2011 Medical and Dental Profiles
Michelle B. Asselin, D.D.S., F.A.G.D. 6099 N. First St., Ste. 104, Fresno 559.431.1400 • www.smilefresno.com
A
smile is the ultimate symbol of underlying confidence, beauty, elegance and glamour. It is the first impression we make and the last we leave. Until recently, we were left with the smile nature gave us, but today, imperfection or unhappiness with one’s smile can easily be alleviated with cosmetic dentistry. From simple whitening procedures to complete “smile lifts,� cosmetic dentistry can improve and completely transform your smile. Whether you are looking to change the color, shape, size or alignment of your teeth, Dr. Michelle Asselin can design a new smile customized to achieve your individual goals. Dr. Asselin provides a unique blend of artistry and science to each patient’s experience, utilizing the most advanced dental technology available. With comfort and quality at the helm of her procedural approach, she has established a reputation for stunning results, providing patients with permanent, healthy, and beautiful white smiles that look and feel natural. An advocate of precision, she is committed to helping patients recap-
advertising reservation deadline: June 25th
ture their confidence and obtain the healthy, gorgeous smile they deserve. Dr. Asselin received her Bachelor of Science degree from California State University, Fresno. After graduating with honors at New York University (NYU), she completed a two-year postdoctoral residency program at Community Regional Medical Center. Dr. Asselin served as chief resident at CRMC and is currently on medical staff. She has received extensive training through the prestigious Rosenthal Aesthetic Institute in New York, UCLA Aesthetic Continuum and The Dawson Academy in Florida. She is a Fellow in the Academy of General Dentistry, an honor bestowed to only 13,000 dentists worldwide, and was named Who’s Who in Healthcare for the past three consecutive years. Raised in Clovis, Dr. Asselin returned to Fresno to practice cosmetic and family dentistry, helping to change lives one smile at a time.
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AUGUST 2010
fresno magazine
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SEP TEMBER 2011
SPECIAL ADVERTISING SECTION
P R O F I L E S
OCTOBER 2011 Cornea and Refractive Surgeon 1360 E. Herndon Ave., Ste. 301 (California Eye Institute Building), Fresno Phone: 559.449.5062 • www.emcfresno.com Â
A
t the Eye Medical Center of Fresno, our criterion for decision-making is simple. It begins and ends with what is best for our patients. Because we believe nothing is as important as our patients’ vision, our highly qualiďŹ ed, board-certiďŹ ed doctors strive to help you make the important decisions for a lifetime of healthy eyes. Mehdi Ghajar, M.D. is one of these dedicated doctors. He has done intensive fellowship training (beyond what is required to become a surgical ophthalmologist) in cornea and refractive surgery at the University of Utah’s Moran Eye Center. Dr. Ghajar brings to the Valley his experience with DSAEK. It allows for a more rapid healing and recovery period of vision than standard corneal transplantation. Only the diseased portion of the cornea is replaced using a technique that can be sutureless. Another modern innovation that he brings with him is that of corneal prosthesis, where an artiďŹ cial cornea reconstructs the front of the eye in patients who have had their transplants repeatedly fail.
www.fresnomag.com
As a refractive specialist, Dr. Ghajar has the knowledge and experience to provide his patients the safest and most e ective option for getting rid of glasses. Th ese options include LASIK, SBK, or Epi-LASIK, PRK, Intact, phakic intraocular lenses and clear lens extraction. At the California Eye Institute Laser Center, Dr. Ghajar uses the latest technology available including all-laser-LASIK (Intralase) and both Allegretto and VISX Excimer lasers.
Medical & Dental Profiles advertising reservation deadline: August 25th
At Eye Medical Center, our unique group of physicians specialize in a wide range of eye diseases, and use only the latest advances in eye care technology to assure that our patients receive the best care for their speciďŹ c needs. The Eye Medical Center physicians provide refractive and corneal surgery, cataract and lens implants, oculoplastics and facial cosmetic surgery; treat glaucoma, macular degeneration, diabetic eye disease, retinal detachments, cornea and external disease; perform examinations for neuro-ophthalmology, pediatric and adult ophthalmology, and comprehensive eye exams; and provide glasses and contact lenses for the entire family. OCTOBER 2010
fresno magazine
With debt up to her eyeballs and only $4,000 left, Fitzpatrick attended a Bible study one evening where she broke down in tears and confessed that she was close to giving up. Later that same night, by what she is sure could only have been divine intervention, her Bumpits commercial accidentally ran on MTV – her target demographic. Within hours, she received a message saying that sales were through the roof. More than 15,000 Bumpits were sold as a result of that one commercial, and the company turned a corner. “We started selling more than we could make,� Fitzpatrick said. As sales increased, Big Happie Hair received numerous offers from companies wanting to partner with them, and Fitzpatrick settled on the company As Seen on TV, known for products such as Snuggies and PedEggs. They outsourced the production to China, and distribute Bumpits internationally. “We weren’t equipped to do it ourselves, but they went on to sell 10 million,� Fitzpatrick said.
Women in Business and Home & Garden advertising reservation deadline: July 25th
Mehdi Ghajar, M.D., Eye Medical Center Specialists Providing Exceptional Care
While the local response was positive, Fitzpatrick wanted to see Bumpits sold on a larger scale, so she hired a media company. They began running commercials on some of the major networks, but Big Happie Hair was in the red. The president of the media company she’d hired told Fitzpatrick that Bumpits were destined to fail, but she held on to her belief that their commercials were targeting the wrong demographic.
SPECIAL ADVERTISING SECTION
41
*8,'(
In spite of the fact that she is financially set for life, Fitzpatrick still handles the accounts for Sally Beauty Supply and Claire’s. She still owns her Fresno home, but spends most of her time at her new dream home in Cambria.
'(&(0%(5
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NOVEMBER 2011 Best Of Fresno Hall of Fame and Holiday Gift Guide advertising reservation deadline: September 25th
How can you go wrong with a gift of chocolate and wine? Perfect gift for friends, neighbors, and coworkers! (559) 277-1656 www.millavineyards.com
+2/,'$< %287,48(
(51$Ĺ&#x17D;6 (/'(5%(55< +286( 5(67$85$17
Deck your halls with this 36-inch, whimsical metal Christmas tree ($78) and ornaments ($5-$7). Holiday Boutique Bullard and West (559) 435-1660
Elderberry House Restaurant Gift CertiďŹ cates are sure to bring joy! Delicious Dining - Romantic accommodations at Chateau du Sureau â&#x20AC;&#x201C; Blissful treatments at Spa du Sureau. (559) 683-6800 www.elderberryhouse.com
'5 0$5. &+,1 $63,5( 0(', 63$
A gift of Beauty. Purchase two $25 Gift CertiďŹ cates for just $25. Limit one per visit. Valid at Aspire Medi Spa only. Dr. Mark Chin, Aspire Medi Spa (559) 435-9646 6175 N. Fresno Street #101 Fresno Ca 93710
'28* 287 &22.,(6
Doug-Out Cookies Make The BEST Holiday Party Trays And Gifts! World Class Cookies, Cupcakes, Brownies and MufďŹ ns! 7450 N. Fresno St. Fresno, CA 93720 (559) 437-0931 cookies@doug-out.com www.doug-out.com
call 559.233.7687 or email sales@fresnomag.com for more information
10
fresno magazine april 2011
Bumpits are what she describes as a â&#x20AC;&#x153;fad item,â&#x20AC;? so sales have significantly decreased in the past year. Claireâ&#x20AC;&#x2122;s is test marketing Bumpit Snaps, which Fitzpatrick describes as a new and improved version of the Bumpit. As for coming up with the next big hair accessory, sheâ&#x20AC;&#x2122;s not dismissing the possibility. â&#x20AC;&#x153;I donâ&#x20AC;&#x2122;t know what Iâ&#x20AC;&#x2122;m going to do now, but Iâ&#x20AC;&#x2122;m not just going to lie around,â&#x20AC;? Fitzpatrick said with a laugh. In other words, stay tuned. www.fresnomag.com
APRIL 2-3
EVENTS
BIG HAT DAYS
This old school, dirty rock n’ roller will be bringing his drinking songs and accompanying band to Chukchansi this April. Don’t “Drink Alone,” bring your friends and be “Bad to the Bone,” even if it’s only for a night. 8 p.m. Tickets starting at $30. Chukchansi Gold Resort and Casino. For more information go to chukchansigold.com
SUNDAY FRIDAY
FRIDAY
8
George Thorogood & the Destroyers
15
Fresno Magazine Launch Party
The Rise of Violence AgA insT Public figuRes 16
Come join us at North India Bar and Grill for the release of the April issue. Network, enjoy free appetizers, great drink specials, and get a free copy of the magazine. 6 - 8 p.m. Free. North India Bar & Grill (80 W. Shaw Ave.). For more information visit fresnomag.com or call Fresno Magazine at 233-7687
april 2011 i FrESN O aTHlET ES WHO liVED THE DrEaM
It’s that time again! Pull your hats, boots and belt buckles out of the closet and head down to Old Town Clovis for their biggest annual event. Join over 400 vendors as they share in their unique crafts and tasty cuisine. Also enjoy some terrific local music. 9 a.m. - 6 p.m. Saturday, 9 a.m. - 5 p.m. Sunday. Free. Old Town Clovis. For more information go to clovischamber.com
6
WEDNESDAY
TOP
Fresno State Vintage Days
Come kick off Vintage Days at Fresno State, the annual event which will feature beer and wine gardens, live entertainment and pony rides and a petting zoo for the little ones. Also choose from some of the handmade crafts being sold by the 200 vendors expected to attend. 10 a.m. Free admission. Fresno State. For more information go to fresnostate.edu
april 2011
Fresno Athl etes who lIVeD
the Dream +
Best of Fresno
2011
$4.95 www.fre snomag
.com
03
7
25274 58394
1517
2
WResTling WiTh The TRu Th:
bAlloT inside!
Two Local Boys . One Public Con troversy. by Mark Arax
California Antique Farm Equipment Show
This unique event is something only our great valley would offer. People from all over the United States will bring their antique farm equipment for showing. There will also be live entertainment, tractor pulls, and a rib cook-off. 8 a.m. - 5 p.m. Friday and Saturday, 8 a.m. - 3 p.m. Sunday. $8. International Agri-Center (4500 S. Laspina St., Tulare). For more information go to internationalagricenter.com
TO VIEW THE COMPLETE CALENDAR OF EVENTS GO TO PAGE 55 www.fresnomag.com
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CITY BUZZ
Annabella in Blue Premieres this Month
“It will tear apart any negative stereotypes about Fresno performers,” says local writer and composer, Chris Lavagnino, as he talks about his rock opera, “Annabella in Blue.” Lavagnino wrote, composed, directed, and produced the ambitious production which opens at Tower Theatre this April. “Annabella in Blue” follows Eddie and Annabella in a story about love, codependency, addiction, and self-abuse. It is set in 1940s New York to highlight the good and evil pull that can take hold of our souls when dealing with these difficult subjects. This unique time period and the addition of gospel and rock music create a nontraditional modern opera. Lavagnino began writing the music to “Annabella” three years ago. “I was disabled and couldn’t walk or do anything, but I could put a keyboard in my lap and play,” he says. After a friend jokingly told him he had created an opera, the idea for “Annabella” was planted in Chris’ head.
There are two really cool things about this performance. The first is that it is 100 percent local with all musicians and players being from the Fresno area. The second is that all proceeds from the show will benefit the Marjaree Mason Center as Chris hopes to shine a light on the important topic of domestic abuse.
As for what Chris personally hopes for the show, he says, “I want people to be in disbelief that everything in this performance came from Fresnans… that, and I want them to leave thinking that was the coolest thing they’ve ever seen.”
“Annabella in Blue” opens April 14 and runs for three days at Tower Theatre. Tickets start at $23.50. For a link to purchase tickets, visit fresnomag.com. Ticket packages, which include an EP of the music and a VIP pass to the after party, are also available.
—Alexis Warrington
Spring is in the Air–Literally Every spring in the town of Mariposa, the community comes together to celebrate the town’s namesake insect: the butterfly. Mariposa, which is the Spanish word for “butterfly,” will be hosting the Mariposa Butterfly Festival on Saturday, April 30 and Sunday, May 1. The festival has an old-fashioned, familyoriented vibe. Trish Nady, the event coordinator, attributes this to the town of Mariposa itself. She said that while other towns in the area are developing more of a “big city” feel, Mariposa is holding on to its small-town charm. “Mariposa is such a tight little community,” Nady said. The festival features a wide variety of events and activities, including live butterfly releases, a parade, food, and art vendors. Children are sure to enjoy the kids’ area, which will feature clowns, magicians and other entertainment. There will be a skateboarding competition on Saturday afternoon that is perfect for teenagers. And adults can enjoy the live music, visit the car show at city hall, or just relax and watch their kids enjoy the festivities. “There’s something for everyone,” Nady said.
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There are also some events taking place earlier in April that lead up to the actual festival. The Little Miss Butterfly and Captain Caterpillar costume contest will be held in the Mariposa Park Amphitheater on Sunday, April 18. On Friday, April 22, all of the students who raised butterflies in their school classrooms will release the insects back into the wild. And on the following Friday, the night before the festival begins, there will be a reception dinner and hat contest held at the Mariposa Masonic Hall. Nady said she has participated in the festival planning for approximately seven years, and has seen it expand tremendously. “It gets bigger and more creative every year,” Nady said. “It’s a lot of fun.” For more information on the festival, visit fresnomag.com.
—Jakob Smith www.fresnomag.com
CITY BUZZ
intheknow
Follow the Leader Earth Day is April 22, a day which has been celebrated for the past 40 years to inspire conservation and raise awareness in the name of the environment. We can talk all we want, but Fresno is already doing their part to secure a healthy future for our children, not only on Earth Day, but every day. Most would be stunned to know that it would only take 10 days for Fresno’s solid waste management team to pick up enough trash to fill Bulldog Stadium to the very top. At that rate, our landfill would be filled in the blink of an eye. Luckily though, Fresno’s recent dedication to recycling has enabled us to divert 74 percent of that would-be landfill trash to various recycling programs instead. What makes this accomplishment even sweeter is the fact that we were not mandated to perform at this rate; our city council simply wanted to be on the cutting edge of recycling and environmental conservation. Back in 2007, it was decided that Fresno would aim to be a zero waste community by the year 2025. Thus far, we are well on our way to achieving that goal. With a goal of 70 percent diversion by 2009 and an actual rate of 74 percent, we are already exceeding our own goals.
F un Fa c t s a bou t R e cycling • The average Fresno resident produces 3.4 pounds of trash on a daily basis. • The energy saved from recycling just one aluminum can is enough to light a 100-watt light bulb for nine hours. • Fresno’s garbage trucks run on low emission natural gas. • Some communities with limited recycling programs only take plastic, but Fresno is able to recycle everything from broken glass to small appliances. www.fresnomag.com
It was these accomplishments which earned Fresno the title of the number one recycling city in the nation by Men’s Health Magazine back in 2009. We also have a recycling rewards program in which our mayor awards local companies for their recycling efforts. Ann Kloose, from the Department of Public Utilities, says Fresno is contacted by cities from all over the country who want more information on our program as a model for their own. When a city like Fresno puts their minds to something, things get done in a big way. “People just stepped up and made it happen,” says Kloose, of the impressive way Fresno residents helped the city meet its goal. “We really appreciate the community and are proud of them. We want to stay on top and are confident we can do that because of the way Fresno steps up.”
—Alexis Warrington
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MAKING A DIFFERENCE
✪ VETERAN SPOTLIGHT ✪
Committed to Serve By Jakob Smith
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Cuyler’s original enlistment was for two years, and she was stationed in Stuttgart, Germany. In the summer of 1990, she was deployed to Iraq with the 229th Transportation Company. Out of the approximately 150 people in her unit, Cuyler was the only female. “My first deployment was eye-opening as a young lady,” Cuyler said. “I had never been camping before. I had never had to live with a bunch of guys.” Her living conditions and personal hygiene, as well as duties that included cleaning the portable bathrooms, are something that she still remembers. “It’s an experience that will always remain in my mind,” she said. During her first enlistment, Cuyler worked as a traffic management coordinator. Her unit was in charge of arranging travel plans including railroad, aircraft and vehicle convoys. And even though her unit wasn’t necessarily on the front lines, Cuyler recalls coming face-to-face with life-threatening situations. “I remember Scud missiles flying over us, and having to don our masks because we didn’t know if the missiles contained gas. We didn’t know where they were going to hit,” she said. “We always carried our masks.” In September of 1991, Cuyler decided not to re-enlist in the Army, and was honorably discharged. But on her flight back to Fresno, she decided she was not done with the armed forces just yet. “I still felt I needed some connection to the military,” Cuyler said. One week later, she enlisted in the Army National Guard, which required one weekend of service per month. She also started working as a human resource specialist for the Fresno VA Medical Center. Years passed by,
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Photo contributed by Daphne Cuyler
or Daphne Cuyler, joining the military started out as a means to an end. She wanted a college degree, but knew that she wouldn’t be able to afford it on her own. “It was the only way for me to get through college,” she said. Her father had been in the Marines, and told her that the military could be good place to get her life started. So after a couple of years studying human resources at junior college, Cuyler enlisted in the Army.
and in December of 2001, she married Antonio Cuyler, whom she met at the VA hospital. Then, in 2004, Cuyler was called for her second deployment. Another deployment would bring some serious challenges to her new life and marriage, but Cuyler never waivered. “I knew I had to do it,” she said. This time, Cuyler was sent to Kuwait for one year with the 1106th Theater Aviation Sustainment Maintenance Group, where she worked as a human resource specialist. Cuyler recalls some major differences between her first and second deployments, mostly in the area of her personal life. “I was married, and the separation from my husband was almost overwhelming,” she said. Thankfully, Cuyler said she felt a tremendous amount of support from her family and her country during her second deployment. “Anything we could ask for, we received,” she said. She said her unit received care packages and support on almost a daily basis. “You always felt that connection to home,” she said. After her year of service in Kuwait, Cuyler returned home to Fresno. She and her husband have two young children, and she is currently enlisted in the Army National Guard. She still works for the VA Medical Center in Fresno, where she said she finds it fulfilling to maintain a connection with multiple generations of veterans. “Being able to work with other veterans and serve other veterans is something I still love doing.” www.fresnomag.com
MAKING A DIFFERENCE
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❤ GIVING BACK ❤
Adventures that Last a Lifetime By Amy D. Fienen
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Throughout the one and two week summer adventures, participants are challenged both emotionally and physically through long days of hiking, reaching the summit of famous peaks such as Half Dome, Clouds Rest, and Mt. Hoffman on a journey that nears 40 miles. Each camper is challenged to survive the experience in a small group while camping outside, sharing responsibilities and working together as a team. The outcome of all of these challenges and experiences is that each one of the teens develops leadership and group-processing skills, and raises his or her sense of self-esteem, says Gehrman. Some of these challenges
Photos contributed by Scott Gehrman
n these days of video games, cell phones, computers, and 24-houra-day TV, it’s becoming more and more of a struggle for parents to get their teens outdoors to appreciate the beauty of nature. Have you ever tried to take your kids on a trip to Yosemite, only to turn around and find them in the backseat with eyes glued to their DS while you holler at them to enjoy the majesty of their surroundings? Imagine sending them away for a technologyfree week of hiking and camping around Yosemite’s alpine lakes and pristine peaks. Perhaps cliff jumping, climbing Half Dome and sleeping under the stars would make “Angry Birds” seem a little less compelling.
Lasting Adventures, Inc. is a non-profit summer adventure camp in Yosemite that encourages positive youth development for those ages 11 to 18. According to Scott Gehrman, the camp’s founder, Lasting Adventures has guided more than 2,250 participants over more than 3,775 miles in and around the Yosemite backcountry since it began 15 years ago. “But acquiring mileage isn’t really our goal,” Gehrman said. “Our aim is to use the natural wonders of Yosemite National Park to teach the youth about themselves and the world around them.” www.fresnomag.com
– such as climbing to the top of Half Dome or jumping off a 15-foot cliff into a lake – are not mandatory. “These are what we call ‘challenge by choice,’” Gehrman explains. “This means we give the participants the choice to be challenged, although with some encouraging where possible.” Jim Clark of Clovis sent his sons, 14-year-old Trenton and 13-year-old Ryan on a Lasting Adventures excursion. He said that they were initially hesitant about going. “Leading up to the trip, they were not excited and were giving me a hard time for making them go,
saying they didn’t like the outdoors and it was going to be boring,” Clark said. But he said they returned with completely different attitudes. “The transformation in their outlooks was wonderful to see upon their return,” he said. “I believe they are developing a lasting appreciation of the outdoors and at the same time building confidence in their abilities.” Gehrman operates Lasting Adventures as a non-profit, because for him, it’s not about getting rich – it’s about providing a life-altering journey for kids who might not otherwise have the chance to enjoy such an experience. He says that their cost is less than half of other companies that run camps in Yosemite, and no child will be turned away because of an inability to pay. “Those who can pay do so, and for those who can’t, we find the money from donations and grants to make it possible” he says. Lasting Adventures is not geared specifically toward underprivileged children because Gehrman believes all children can benefit from the experience, but scholarships are available for those who might be unable to participate because of the cost. To ensure that no child is turned away due to financial constraints, Lasting Adventures seeks donations from service clubs, businesses and private donors throughout the state. Their financial and product donations have allowed Lasting Adventures to provide more than 875 partial to full scholarships during its 15 years in existence. Lasting Adventures’ summer program begins in June. In addition to the summer camp program, they offer guided day trips and overnight backpacking programs to small groups, families and individuals of all ages. For more information of Lasting Adventures, Inc., please visit fresnomag.com. april 2011
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LEFT VS. RIGHT
Placing Blame for Politically Motivated Violence VIEW FROM THE LEFT
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The reason the right has gained as much political power as they have in this country is that on a certain level their arguments appear, at least superficially, to make sense.
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here is no smoking gun that links the Democratic or the Republican parties directly to violence against public figures. Nobody here is suggesting that Republican party operatives shot congresswoman Gabrielle Giffords or paid Byron Williams to drive to San Francisco with the intention of killing the staff of the Tides Foundation and the American Civil Liberties Union. If we were to uncover a direct connection between the political parties in this country and violence against their opponents, that would be big news indeed. What you will find, however, is that the violent rhetoric of far right wing radio talk show hosts has an impact on the people that listen daily and believe what they hear. The right often argues that guns don’t kill people (people do), and that it is the personal responsibility of the individual involved that needs to be addressed. The reason the right has gained as much political power as they have in this country is that on a certain level their arguments appear, at least superficially, to make sense. Where this particular argument breaks down is when you look at the reality of how easy it is for a mentally disturbed
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ach month Mike Rhodes and Randy Bailey, two local political columnists, give you their two cents on issues that are significant to current events. This is your chance to hear opinions from both sides of the line.
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individual to get an automatic weapon with armor piercing bullets. The right has argued successfully for gun laws that allow just about anyone to buy almost any weapon. Clearly, Jared Lee Loughner was not mentally stable enough to buy the weapon and ammunition he used to shoot Giffords. Furthermore, it was the Republicans who decimated and continue to dismantle the infrastructure of the mental health network. Their mantra for less taxes and government interference led to Loughner not getting the assistance he needed. The right’s cry for more personal freedom – in this case the demand that nearly everyone should have access to military grade weapons – put a gun in the hands of a madman. The toxic combination of high powered weapons, mentally unstable individuals who are not getting the help they need, and who are being fed a constant diet of violent rhetoric by right wing spokespersons ends in tragedies like we saw in Tucson. This should be surprising to no one. It is those of us on the left who are arguing for more social services for those in need. If people with mental health problems received the help they needed, we would all be safer and they would live happier, more productive lives. We are also the political force that believes in reasonable gun control so criminals and those with mental health problems can’t go out and buy a rocket launcher. Nobody in civil society needs to have an automatic weapon with armor piercing bullets, unless perhaps they want to rob a bank and have a shoot-out with the police. Now would be a great time for us to step back from the cliff the right wing has brought us to. Let’s start building a society where we take care of people with mental health problems, have a rational gun control policy, and treat one another with dignity and respect.
Mr. Rhodes is the editor of the Community Alliance newspaper and is working to build a progressive movement that supports social justice, immigrant rights, and a living wage for all working people.
www.fresnomag.com
LEFT VS. RIGHT
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ince six people were shot to death and 14 people wounded in Tucson in January, everyone has been quick to point fingers in an attempt to assign blame for this senseless tragedy. What drives us to hold politicians and the media nearly as responsible as the man who pulled the trigger? Should anyone besides the attacker be held accountable for politically motivated acts of violence? See what the left and right have to say on this controversial topic.
VIEW FROM THE RIGHT
In 2009, neo-Nazi James Wenneker Von Brunn shot up the Holocaust Museum, killed a guard and was almost immediately labeled a conservative. Michael Kraus’ reaction on the Huffington Post was simply, “Thank you very much Karl Rove and your minions.” An associate professor of history at CSU Sacramento, Joseph Palermo, said conservative pundit Glenn Beck had, “… [used] the public airwaves to incite violence,” creating, “… a white reactionary tour de force – incendiary, stupid and racist.” The only problem was that Von Brunn was a lefty. He loathed Christianity as a “dastardly Jewish conspiracy” and wrote repeatedly that, “Socialism represents the future of the West.” Not exactly Limbaugh or Hannity sentiments. Corrections from the left? Zero. Tucson, Ariz. Jan. 8, 2011. Jared Loughner’s shooting leaves six dead and 14 wounded, including Rep. Gabrielle Giffords, at a community event. The bodies had not even hit the
As a conservative, Mr. Bailey is a strong adherent of common sense. A graduate of Fresno State’s journalism department, he is the owner of Five and Two Publishing, publisher of The Ranchos Independent newspaper in the Madera Ranchos.
www.fresnomag.com
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The bodies had not even hit the ground when the left insinuated itself into the tragedy.
ground when the left insinuated itself into the tragedy. Sheriff Clarence Dupnik found blame: “The kind of rhetoric that flows from people like Rush Limbaugh, in my judgment, he’s irresponsible … attacks people, angers them against government, angers them against elected officials and that kind of behavior, in my opinion, is without consequence and I think he’s irresponsible.” Sarah Palin was quickly added into the mix because she had “targeted” Giffords’ district for defeat in November 2010. And of course, the Tea Party movement was indicted as being there virtually in spirit helping Loughner reload. The problem – you guessed it – Loughner was a lefty. His two favorite books were Adolf Hitler’s Mein Kampf and Karl Marx’s Communist Manifesto. A high school friend said he was “a political radical,” further describing Loughner as “a pot head and into rock like Hendrix, the Doors, Anti-Flag… As I knew him he was left wing, quite liberal …” How much are the political parties to blame for the recent acts of violence against public figures? Based on the above I’d love to say “a lot,” but the reality is, in the end, crazy people do crazy things and bear the sole responsibility for their actions. A concept lost on the left.
MARCH ONLINE POLL
iberals are an interesting group. They love pointing fingers at others when they believe a wrong has been committed, but they will never take responsibility when they are wrong. Take the “Times Square Bomber,” for example. New York’s Mayor Bloomberg said the suspect was probably, “… a mentally deranged person or somebody with a political agenda who doesn’t like the health care bill.” Obviously a Tea Party-type nut job. Liberal Contessa Brewer on MSNBC said she was, “… hoping this was not going to be anybody with ties to any kind of Islamic country.” She said that would allow justification for really outdated bigotry. When the attacker turned out to be Faisal Shahzad, a Pakistan-born, naturalized American citizen who had ties to Al Qaeda in Pakistan and whose ultimate allegiance was to Islam alone, the rush from Brewer and Bloomberg to correct their statements were, well, non-existent.
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Wikileaks: Do Americans have the right to the entire truth? YES
31.25%
NO
25%
Only if it does not affect national security
43.75%
VOTE ONLINE AT WWW.FRESNOMAG.COM
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FACES & PLACES
February Launch Party at QN4U We all grabbed our cowboy boots and headed down to QN4U in Clovis to celebrate the launch of our February issue. QN4U knows how to do barbeque and they served up the goods with delicious chicken wings and barbequed beef, potato salad and their signature “Q-tini.” Gnarley Charley fueled the energy for the evening with his emcee skills. So what if our cover was all about sushi…we wanted BBQ! Photos by Eddie Melikian
1. Brett Beza, Patsy Blanco 2. Jill Edgar, Vivian Conn, Rilla Edgar 3. J. Esparza, Brian Farley 4. Jordan Wiley, Lisa Wiley 5. Jeff and Jennifer Shepherd 6. Ranisa Wells, Vanessa Binkel, Lori Adams 7. Stacey Pike, Nicole Wilson, Susan Amaya 8. Noreen Frankfurt, Marny Webster 9. Melanie Warner, Kasey Kahl 10. Samantha La Mar, Russel Pike, Alexandria Pikey
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www.fresnomag.com
FACES & PLACES
intheknow
Make-A-Wish Foundation of Central California 9th Annual Gala of Wishes Guests enjoyed “An Evening of Hollywood Glamour” at Pardini’s on Feb. 4. The annual event celebrated 25 years of granting over 1,400 wishes to Central Valley children with life-threatening illnesses. The guests were dazzled with the décor, which included crystal globes and huge white feathers. The evening had an elegant feel and was packed with an exciting live auction, dancing, Marilyn, Elvis and even a surprise violin performance from a wish recipient. photos BY Michael Karibian
1. Dale & Pat Seal with Rhonda Grove (Marilyn Monroe)
2. Maria Hustedde, Scott Shubin & Tracey Havens
3. Dr. Michael & Lisa Walker with Elvis 4. Carol Gilio & David Sumpter 5. Dwight & Robyn Nelson 6. Keith Berry, Carly Berry, Eric Jans, Jennifer Jans & Krishen Iyer
7. Scott & Abigail Bridgeman 8. Angela & Peter Dal Pezzo www.fresnomag.com
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Springtime brings fresh fruit and bright flowers to mind. Whether it is clothing, accessories or a snack…be sure to surround yourself with happy colors this month!
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“Fruity Petals!”
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photos by Milne Photography
“Classic Kiddo!”
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favorite things
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This vintage-inspired apricot dress by Lemon Bean is just one of the adorable outfits that this new boutique carries. Hey moms…they carry amazing outfits for boys, too!
$49
GaGa CHIC Fig Garden Village 712 W. Shaw Palm & Shaw 226.0462 www.gagachic.com
“Tuttiliciousness!”
This “new to Fresno” shop carries 10 delicious flavors of guilt, gluten and fat-free yogurt, 33 different toppings and 24 flavors of gelato & sorbetto.
$2-5
Tutiimelon Outside courtyard of Fashion Fair Mall 639 E. Shaw Ave. Shaw & Fresno 512.0669 www.tuttimelon.com
“Pretty n’ Pink!”
Sass up your outfit with this floralinspired coin purse.
$22
It’s All About Me Boutique 453 Pollasky Old Town Clovis Fifth & Pollasky 325.9968 www.itsallaboutmeboutique.com
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www.fresnomag.com
Fresno Athletes
who lived the
Dream t is the dream of many children: to throw a no-hitter, to kick the game-winning field goal as the clock runs down, to set a world record… and to do it on a national stage. The majority of those childhood dreams never become reality, but there are athletes who call the Valley home that got a taste of what it’s like to compete at the professional level.
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They are not flocked by fans when they go out for dinner or asked to sign autographs. They are living unassumingly, going about their normal careers, contributing quietly to their community, and raising families. You wouldn’t know it to look at them now, but they had a moment where they knew they had arrived. They reached a level that most athletes are unable to attain. They lived the dream.
01 lacy barnes
For Lacy Barnes, who was born and raised in Ridgecrest, Fresno was an entirely different world. “Fresno is a big, little town,” she said. “Having come from a very small town, I liked it and it worked for me.” This is perhaps why she chose to make Fresno her home long after the end of the successful athletic career which brought her to the Valley in the first place. Barnes excelled at the discus in her high school years saying, “It chose me. I was very good at it, and it became something I really liked doing.” Barnes was offered an athletic scholarship to Fresno State and made the move to the Central Valley in 1983.
LEFT: Photo courtesy of Fresno Athletic Hall of Fame; RIGHT: Photo courtesy of Reedley College
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Barnes began competing in collegiate competitions, and with the urging of those around her, she began to think that she might be good enough for the Olympics. “It was in 1984 that I started to think of myself as being on the level of trying to make an Olympic team,” said Barnes. This confidence paid off, and she was sponsored by Nike in open track competitions. In 1988, at the Mobile Outdoor Championships, Barnes became the first female from www.fresnomag.com
Photos contributed by Jeanne Contel
world, Contel pushed through barriers and did exactly what she wanted. Jeanne Contel was born in Oakland in 1928, where she fondly remembers playing every sport imaginable as a kid, eventually settling on softball. Despite the lack of opportunities for women in athletics, Contel studied kinesiology at San Francisco State University and was quick to sign herself up for a softball club team. The girls’ softball club teams were organized by coaches from across the nation in order to get their players competing in matches. While Contel was playing for a bay area team, she remembers going up against the Fresno Rockets and losing. After earning her college degree, she decided to move to Fresno to be a Rocket herself saying, “If you can’t beat ‘em, join ‘em.”
02 Jeanne Contel As a young girl, Jeanne Contel wondered why she couldn’t compete with the boys in organized sports. “Girls weren’t supposed to play sports,” she said. As a young woman, she wondered why she could not achieve a higher position in education simply because of her gender. Despite the stigma attached to being a woman who played in a man’s Fresno State to win a national title in track and field. Her throw at this championship reached an incredible 203 feet, six inches. That same year, Barnes tried out for the Olympics, but did not make the team. By 1992, she was ready to try again, but again did not make it. “I should have made it in ‘88, I should have made it in ’92,” Barnes said. “It was heartbreaking.” As the 1996 Olympics approached, Barnes decided she would try one more time. This time, she made the Olympic team and was off to Atlanta to compete. She can now say that her best throw was an astounding 208 feet, four inches, and www.fresnomag.com
With the Fresno Rockets, Contel traveled across the U.S. to play various teams which were a part of the Pacific Coast Women’s Softball League. “I got to see the U.S. that way,” she said. Contel played the first three years with the Rockets as catcher and the last 11 years as third baseman, where she was selected as national all-star five times. In total, the team played 13 world tournaments and won three. “Winning that first world tournament [against the Orange County Lionettes] was just awesome,” Contel recalls. The decision to move to Fresno, although in part because of the Rockets, was also due to the fact that Contel wanted to teach at a rural school. “I liked as of the 1996 Olympics, she was ranked 33rd in the world at discus. Even though she came to college on an athletic scholarship, Barnes proved that she was not all brawn, and that she could excel in the classroom as well. “The hard work and tenacity I exemplified on the field spilled over into the classroom,” she said. While Barnes competed in track and field meets, she was quietly working her way through the education field, earning her bachelor’s in psychology from Fresno State in 1988, and a master’s in social psychology three years later. In 1992, Barnes took an internship position teaching at Reedley College and was later given a permanent position. She
the small school feel and teaching kids who mostly worked in the fields,” she said. She landed a job teaching physical education at a small school in Caruthers where her summers off allowed her to play with the Rockets. In 1964, Contel retired from softball, deciding that she was, “ready to do something else.” She took a job as the dean of girls at Fresno High in 1961 and was told that was as far as a woman could go in the educational field. However, Contel strived to become principal in the same way she had strived to be a softball player at a time when women were not welcomed in these fields.In 1976, Contel was finally hired as the principal of Fresno High, becoming the first woman principal of a high school in the Central Valley. She remained in the position until she retired in 1987. Contel continues to reside in Fresno. “I never thought of leaving,” she said. “I like it here.” She is using her retirement to stay active in Fresno’s athletic community where she serves on the board of directors for the Fresno Athletic Hall of Fame. She is also the co-chairman for the Team Selection Committee where she plays an integral part in choosing teams to be entered into the hall of fame. Long after retiring from softball, Contel finally received recognition of her sporting abilities. She was welcomed into the Amateur Softball Association National Hall of Fame in 1969, and into the Fresno Athletic Hall of Fame in 1976. –Alexis Warrington continued to compete and train during her summers off, and in 2000, Barnes earned her Ph.D. from Claremont Graduate University. Barnes continues to teach at Reedley College where she still feels the passion that was once fueled by the discus. She is quick to recognize the ways in which her sport positively effected her life saying, “Without a doubt, I would not be who I am today without sports. The discus opened up a different world to me. Athletics is a place where it doesn’t matter where you’ve come from, just what you can bring.” –Alexis Warrington april 2011
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Photos contributed by Lorenzo Neal
Neal grew up in Lemoore and attended Lemoore High School, where he stood out as an excellent wrestler and football player. After graduating in 1989, Neal went on to play football at Fresno State under coach Jim Sweeney. He was excited to see other players on his team getting drafted into the NFL. “I watched them come in and get guys like Marquez Pope and Tony Brown, and you start thinking to yourself, ‘Could that be me?’” Then, in 1993, it happened to him.
03 Lorenzo Neal As a child, Lorenzo Neal dreamed of being a professional athlete. He recalls being fascinated with football games, watching as the larger-than-life players battled on the field. “All these guys you watched were like gladiators,” Neal said. He began to emulate his heroes, and dedicated himself to making his dream a reality.
Neal was drafted to the New Orleans Saints. He started out as a halfback, but an ankle injury put an early end to his first season. He was told he wouldn’t be able to run like he could before, so his coaches suggested he switch positions and start playing as a fullback. He played with the Saints until 1996, and signed with the New York Jets in 1997. He played for eight teams during his 17 years in the NFL, including five years with the San Diego Chargers. Neal played in the Pro Bowl four times, and was named three times as an All-Pro by the Associated Press. He has received countless accolades during his successful career, and is regarded as one of the best blocking fullbacks to ever play in the NFL. But for Neal himself, the real highlights of his career are the relationships and
mutual respect that developed with other NFL players and coaches. “It was great to play in the Super Bowl, but those are just games,” Neal said. “The connection with other players, the friendships – those are the things I really hold on to.” After retiring from the NFL in 2009, Neal moved back to the Central Valley. He is currently working as the chief operating officer for the Fresno-based food company, Fan Foods, Inc. Neal said rather than just using his name to endorse a company, he wanted to create a brand. Some of the products offered by Fan Foods include sauces and dressings, frozen chicken cutlets, and flavored hamburger patties. Neal is confident in the company, and hopes to see it expand to a national level in the next few years. “One thing’s for sure,” Neal said. “I’m going to do this with the same passion I did football.” Neal and his wife, Denisha, have a 13-year-old son, and twin 7-year-old daughters. For Neal, living back in the Central Valley means getting to be around the people who were there during the early stages of his career. “It gives me the opportunity to give back to the place where it all started,” Neal said. –Jakob Smith
Photos contributed by Steve Ellsworth
04 steve ellsworth Baseball is in Steve Ellsworth’s blood. Born in Chicago, where his dad, Dick Ellsworth, was playing for the Chicago Cubs, baseball was more a way of life for him than it was a game. “Other kids were watching TV, and I was at the ball park,” Ellsworth says of his childhood. Dick Ellsworth played for five MLB teams over the years, but rather than moving his family around the country, they made Fresno their home base when Steve was in first grade. He admits that he was not an outstanding youth baseball player, but that didn’t discourage him from enjoying
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the game. “Back when I was a kid, just about everyone played baseball,” he said. “The fantasy part of it didn’t come into play so much for me because I grew up around it.” At Bullard High School, Ellsworth excelled in basketball at a height of 6’8”. Up until his senior year,
he’d planned on playing basketball at the college level, but after a promising baseball season on the mound that
spring, he chose that route when he graduated in 1978. He played two years at Fresno City College and was drafted twice in 1980 – by the Cleveland Indians in the third round and the Minnesota Twins in the seventh round. Declining to sign either time, we went on to play his junior year at Cal State Northridge. He then signed with the Red Sox in 1981 after being the ninth round draft pick. He started out in the minor leagues, but
his first season was cut short. “Unfortunately, during the very first game that I played I hurt my elbow,” Ellsworth said. www.fresnomag.com
He was in a little town in France, playing to qualify for the big tournament in Paris. His opponent in his final round was Yannick Noah, the number one ranked junior in the world. Sylvan wasn’t the slightest bit nervous, because he had no idea who Noah was. He went on to defeat Noah in the final round, still oblivious to the significance of his win. “I didn’t know it until after I got off the court and someone said ‘Nice win,’” Sylvan said. “That was a good moment.”
Chris Sylvan had never heard of Fresno until he moved here in 1972. At the time, he was an up-and-coming tennis star in southern Florida about to begin his senior year of high school when his father’s career brought them to Fresno. Soon after moving to Fresno, Sylvan befriended another future tennis pro, Butch Walts. Sylvan attended a couple different high schools while living in Fresno, but eventually settled on Clovis High School. Walts transferred there as well. However, due to complications with their transfers, neither Sylvan nor Walts were allowed to compete that season. “Here we were, the two best tennis players in the Valley, and we weren’t even able to play,” Sylvan said. Despite those setbacks, Sylvan received a scholarship to play tennis at UC Berkeley after graduating from Clovis High in 1973. He continued to improve his tennis skills during college, and was ranked number one in the school, which was ranked sixth in the nation. After college, Sylvan joined the professional tennis tour.
The injury caused him to sit out for the first year. He had surgery during his second year, and spent his third season recovering. In 1984, finally healthy enough to play, Ellsworth began moving up through the minor league system, a time which he recalls being more work than play. He said that only about 10 percent of minor league players ever make it to the majors, so the competition is fierce and the schedule grueling. He played as many as 140 games within 144 days up and down the east coast. “It was a physical battle as well as a mental one because we were playing every day,” he said. “It wasn’t glamorous by any means.” In 1988, his hard work finally paid off when he made his major league debut on the pitcher’s mound. He remembers being overwhelmed by simply standing on an www.fresnomag.com
Photos contributed by Chris Sylvan
05 CHRIS SYLVAN
Professional tennis was a fairly young sport in the 1970s, but was beginning to gain popularity. Going pro allowed Sylvan to travel extensively and play in tournaments all around the world – mainly Europe. “I would be in Europe for months at time, seeing all these small towns,” Sylvan said. “We would stay in a new town every week.” Sylvan recalls a particularly memorable moment taking place in one of these towns.
MLB field as an MLB player. “It was such an honor to be standing on the field knowing that all the people in the stands were paying to watch us play, and would be dying to do what I was doing,” he said of that first game. Playing for the Boston Red Sox was an experience in and of itself. “The Red Sox are a way of life in Boston – they follow their team on a daily basis,” Ellsworth said. “It was neat to play for a team with such a loyal fan base.” After only one season in the majors, Ellsworth’s time on the field was cut short by a career-ending shoulder injury and another surgery. During baseball’s off-seasons, he had earned a business marketing degree from CSU Fresno – a decision for which he has always been
Sylvan stopped playing professional tennis around 1980 when he began having knee problems. He moved to Los Angeles, where he worked as a pro at a tennis club. But after almost five years of giving tennis lessons, he was ready for a change. “I wanted to stop teaching and start something new,” Sylvan said. So in 1984, he returned to Fresno to help his father run the Sylvan Medical Weight Center. He eventually married wife, Charlotte, and the couple have a 23-year-old son and a 20-yearold daughter. Although Sylvan’s first experiences in Fresno may have been brief, he still felt compelled to return. “It just pulled me back, and I felt like coming home,” Sylvan said. “I love it here, and I’ve been everywhere in the world.” –Jakob Smith
thankful. He and his wife, Molly, have raised their three boys, ages 17, 16 and 14, in Fresno, and all play basketball and baseball like their dad. Ellsworth has been an insurance agent with DiBuduo & DeFendis since he returned home 21 years ago, and has no regrets. “I couldn’t be happier with how my life has turned out,” he said. Last summer, Ellsworth took his sons to Boston, where, like other returning players, he was asked to sign autographs at a Red Sox game. He was amazed that the Sox’s loyal fans remembered him all these years later. “I was a dime a dozen type player – not a household name by any means,” he said. “But people there still remembered me.” –Amy D. Fienen april 2011
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Photos contributed by Joe Cooper
06 joe cooper Next to marrying the love of his life and having children, Joe Cooper says his athletic career was the best thing that ever happened to him. And though he hasn’t set foot on NFL turf in more than 20 years, the memories of his football career are as poignant as if they happened yesterday. A natural-born athlete, Cooper grew up playing baseball, soccer, basketball, and football. He ran in the junior Olympics and even found success as a bowler. “Playing sports is one of those life experiences that’s unique,” Cooper said. “It teaches you to win with honor and lose with dignity.” It was while playing soccer and football at Bullard High that Cooper’s natural ability to kick and
punt made itself known, and the offers to play football at various colleges started coming in. He settled on the University of California Golden Bears, where he enjoyed a successful career as their place kicker from 1978 through 1982. In the moments leading up to his first college home game, Cooper remembers running through the tunnel onto the field and thinking, ‘Wow, I made it.’ His college career culminated with one of college football’s most infamous games: the Cal versus Stanford rivalry that ended in “The Play.” Cooper was the kicker waiting at the sideline to kick the extra point before Stanford reclaimed the lead.
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Cooper once again experienced that “I made it” feeling during his first NFL game. He was drafted by the San Diego Chargers in 1984, but when it became clear he wouldn’t beat out their incumbent place kicker, he went to the Houston Oilers (now the Tennessee Titans) mid-season. “Houston was really bad when I got there, and they weren’t much better when I left,” he recalls with a laugh. However, Cooper did break what he refers to as “a record in futility.” On Nov. 11, 1984, his game-winning field goal helped the Oilers end the longest road winning streak in NFL history. In a game against the Steelers – a team the Oilers hadn’t beaten in years – Cooper kicked the game winning field goal in overtime. After playing two years with the Oilers, Cooper played a year for the New York Giants. Having played at both the college and professional levels, Cooper witnessed firsthand the stark differences between the two. When you play at the college level, you play for your teammates and for your school, he said, but at the professional level, it becomes much more of “a business.” When Cooper’s NFL career came to an end, he was prepared for the next step in his journey, having made the rare decision to attend law school part-time during the off-season at Fresno’s San Joaquin College of Law. He and his wife, Lisa, whom he’s know since seventh grade, run the law firm of Cooper & Cooper, with practices in Fresno and on the central coast. He is a member of ABOTA, the American Board of Trial Advocates. Their children, 17-year-old Charlotte and 12-year-old Jack inherited their father’s athletic talents, and have allowed Cooper to hold onto his love for sports through coaching their spots teams. –Amy D. Fienen www.fresnomag.com
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PANTRY
stated that on evening of July 2010, during wr practice at Buc High School, th youngest of the sons had unlaw restrained a te and touched his parts for the â&#x20AC;&#x153;p of sexual arou sexual gratific and sexual abu
wres with the
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fresno magazine MARCH 2011
www.fresnomag.com
the y 15, restling chanan he eir three wfully eammate s intimate purpose usal, cation, use.”
ling By Mark Arax
Fresno has gained national attention in recent months over
the notorious “butt drag” that occurred on a Buchanan High
School wrestling mat. Renowned local writer and journalist Mark Arax took a personal interest in the story, getting it out of the
courtroom and into the media. He takes a first-person look at the controversy.
was sitting with Larry Hill in Limon, a restaurant on the north side of town, sipping one of those colorful Peruvian ice teas made of purple corn and cinnamon. It was late last summer, and we were celebrating a national literary award that Larry, who remarkably taught himself to write fiction at the age of 65, had won. Larry, though, seemed somewhere else. “You alright?” I asked. “What’s up?” “You won’t believe this one,” he said. “My grandson Preston.” “Darren’s youngest? The wrestler?” “Yeah. A few weeks ago at practice, he was wrestling this kid and did a move called the butt drag. Well, the kid’s parents complained, and Preston’s been kicked out of school. The D.A. is prosecuting him on a sex crime.” “Are you kidding me? A butt drag?” “Hell, I’ve never understood wrestling, but they say it’s a well-known move,” Larry said. “You grab the butt cheek and hold on to gain leverage.” “And that’s a sex crime in Fresno County?” “It’s the damndest thing,” Larry said, staring into a far away space. “A move on the mat. A move he’s been taught at every level. A move he’s used a thousand times.” Bullies and bed bugs, they had replaced killer sharks and killer bees in our roster of fears. Our vigilance, post Osama bin Laden, needs some pumping up. But what was happening to Larry’s grandson sounded like one of those absurd tales that made Fox News, a Bill O’Reilly “gotcha” moment that proved that the whole nation had lost its mind, after all. In place of common sense, I thought, a trinity of zero tolerance, political correctness and victimhood was holding sway over the land. Self esteem—all those trophies for T-ball and parent tunnels for soccer—had become a new kind of religion. No wound was seen as a good wound. Poet Robert Bly had once written that “where a man’s wound is, that is where his genius will be.” But we were softer and gentler now. We had Dr. Phil and his patron saint Oprah to thank. As I drove home from lunch, I tried to remember all the times I had been picked on as a kid. The shouts of “I’d rather be dead than red on the head,” or “Hey Armenian, you’re a Fresno Indian,” or the kick in my nuts by a kid named Kovacevich, or the stealing april 2011
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hill
From the Mat to the Courtroom I got home and googled “butt drag.” There it was, two boys grappling on the mat, one in blue tights tackling the leg of a boy in green tights; suddenly, the boy in green reaches around and grabs the butt cheek of the boy in blue. As his grip tightens, he gains leverage and frees his leg. It wasn’t pretty, those fingers diligently working the crevice. But who could say that it wasn’t wrestling, a sport of eye gouges and ear pokes and fish hooks and testicle smashes? And yet, the Clovis school system, which boasted the finest wrestling programs in the state, had apparently determined that this homegrown version of the butt drag, taught from seventh grade on and
Photo contributed by Kristin Hill
of my lunch money by the Pinche Cabrons. I somehow learned, without the intervention of adults, to fight back—dirt clods, fists, words—and negotiate my way through the angry world. Back then, we organized our own games on the playfield and handled our own beefs. Today, kids didn’t have a playfield, at least not one where their every move wasn’t guided by a coach or personal trainer and hovered over by their parents. Was bullying something we needed to outlaw? How much vigilance were we willing to spend on the task? I wondered if by erasing bullying, we would be erasing part of our myth, one of the ways a boy became a man. Charles Atlas would not have become Charles Atlas if not for the sand that a bully kicked in his face.
Seventeen-year-old Preston Hill was charged with a sex crime after performing a wrestling move called the butt drag on a teammate.
sexual arousal, sexual gratification, and sexual abuse.” If found guilty, the summons read, Preston Hill—a solid B-student with
Across the nation,
the butt drag became the
butt of jokes. performed by one of its most loyal sons, was a perverted act of bullying. The Fresno County District Attorney dispatched a court summons (The People of the State of California vs. Preston Hill) to Darren and Kristin Hill. It stated that on the evening of July 15, 2010, during wrestling practice at Buchanan High School, the youngest of their three boys had unlawfully restrained a teammate and touched his intimate parts for the “purpose of
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scarcely a mar to his school record, a kid described by his coach as a young man of great character, “amazing,” a “one in a million”—would be forced to register as a sex offender. The Clovis school system, built by a handful of ex-football coaches not known for their hypersensitivity to bullying, much less to the cruel and unusual punishment of double-day practices in the 105-degree sun, had already determined that Preston Hill
was guilty. From almost the moment the father of the alleged victim called school authorities that evening—“I expect that little bitch to be kicked off the team”—Buchanan High School, with the backing of Clovis Unified, decided to get rid of Preston Hill. The 17-year-old would lose the senior year for which he had trained so hard—10 months a year, four hours a day—since middle school. His older brother Spencer, just a year earlier, had been crowned a valley champion, one of the names written forever on the big wall inside the wrestling room. Preston, it could be said, had dreams of doing the same. The alleged victim, two years younger and 20 pounds lighter, was a freshman named Rice. The two boys, while technically teammates, didn’t have a whole lot to do with each other. Preston stood high in the pecking order, a popular senior with a work ethic second to none. He wasn’t the team’s most talented wrestler, but he was about to be named team captain. The Rice boy was a fledgling. Timid and socially awkward, he was a straight-A student who had yet to display the grit that Buchanan wrestling demanded. Teammates saw him as a bit coddled, the one kid who showed up to weight lifting each morning with a bottle of cold water from home. There was no shortage of water fountains around. On the morning of July 15, Hill had asked Rice to share his bottle of water. This was not the first time Hill and other upperclassmen had made such a request. Maybe it was their way of tweaking the kid. Maybe it was their way of putting him through a test—the same trial they had endured—that might one day earn him a spot in the club. Rice had handed over his water, no problem, many times before. This time, however, the kid shot back, “No.” This seemed to irritate Hill, Rice said, a freshman daring to be so bold. Hill then held his index and middle finger in the air, Rice said, thrusting them in and out of a small circle he had formed with his other hand. The meaning was clear, Rice said. At wrestling practice that evening, Hill was going to stick him in the behind. “We’ll settle it later on the mat,” Hill said. That evening, in front of 36 teammates, three coaches and four parents, Hill took the opportunity of a www.fresnomag.com
www.fresnomag.com
independent study classes and lounged on the couch, lost in text messages to his girlfriend. He came alive only when his buddies picked him up to go to the gym. His parents escorted him from courtroom to boardroom. His photo, medals all around, stared out from the Fresno Bee and the New York Times. Across the nation, the butt drag became the butt of jokes. Tens of thousands of functionally illiterate Americans, people who knew nothing about him or wrestling, took their humor and bile to the blogs. Oddly, it was the conservative voices that seemed to turn most viciously against him. Their fear of buggery apparently outdid their ire over political correctness. “The little pervert,” said one repeat blogger named Bigdog85. “I think he wants to come out of the closet.” The Rice boy became a pariah of his own. He sat alone, ate alone. Fellow students called him the C-word. “I go in my teacher’s classroom at lunch, and I just spend my lunch there,” he said. “School is a living hell for me.”
Photo by Eddie Melikian
routine one-on-one drill to make good on his threat, Rice said. As everyone paired off, Rice said, Hill drove him to the ground and thrust his fingers into his nylon shorts and underwear and deep into his anal cavity. This went on for a full 30 seconds, Rice said. It was incredibly painful. Yet Rice said he did not shout, he did not scream, he did not move. He just lay there flat on his stomach until the whistle blew. For the next hour, Rice did not utter a complaint. He continued to wrestle several other opponents. When practice ended, he celebrated Coach Tyrell Blanche’s 24th birthday by laughing and spraying silly string with his teammates. Only as he walked home, talking on the cell phone to his mother, a registered nurse, did the violation hit him, Rice said. “How did practice go?” his mother asked. “It went fine,” he said. “But this kid Preston Hill stuck his fingers up my butt.” Hill told a different story. He denied making any threats or ramming his fingers into Rice’s anus. Rather, he said, he was performing a well-practiced version of the butt drag. Surely, the school had to know of its legacy. The butt drag was the signature move of some of Buchanan’s greatest wrestlers— those names on the wall. Hill’s account never wavered, and it was supported by Coach Blanche and teammates. The entire drill, they said, took 20 seconds at most. This meant that even if Hill had quickly wrestled Rice to the ground, the butt drag itself would have lasted only a few seconds—not the 30 seconds Rice reported. No one had seen the fingersthrough-the-hole threat; no one had witnessed anything untoward taking place on the mat. Yet none of this seemed to matter to a school system hell bent on the proposition that if a kid and his parents screamed sexual battery, a sexual battery had occurred. In lockstep marched the principal, vice principal, learning director, and the heads of student services. Behind them came the Clovis Unified school board and the Fresno County Board of Education. Preston Hill’s guilt was unanimous. He could never step foot onto Buchanan High again. Summer to winter, his life became a kind of exile. He ditched his silly
rice
Ross Rice, the father of the alleged victim, agreed to be photographed for this story, but would not allow us to run any photos of his son.
If the whole ordeal was a mess, I had played my own part in its making. After my lunch with Larry, I had invited Darren and Kristin Hill to my house and persuaded them to go public. I was the contact who had taken the story out of the privacy of the juvenile courts and into the newsrooms of the Bee and the Times. The way I saw it, this was a story that needed to be told, a cautionary tale on the whole national bullying scare, a case where society’s hyper-vigilance had led to a tragic overreach by the victim’s parents, the cops, the school, the D.A. But that story, it turned out, never got told. The role of school officials and prosecutors, the inadequacy of their investigations, never got explored. The butt drag itself had been so mischaracterized in newsprint that even old wrestlers, coaches and referees were confused. Did the fingers go inside the crack? If so, how deep and for how long? These were some of the questions I thought about as the case turned into a spectacle of the grotesque—questions hardly answered by the D.A.’s final decision to drop criminal charges. Why, I wondered, had the charges ever been filed in the first place? I decided to dig down, not as a disinterested journalist, but as a writer a degree or two separated from several of the main characters. Yes, there was my friendship with Darren Hill that went back to our sports days at Bullard High, and my friendship with his father, Larry, whose first book I published. But it was more than that. The initial judge in the case was my cousin Brian Arax, who had to conflict out because he knew the Hills and had bought their old house. The prosecutor, Elana Smith, was married to my friend, Steve Smith. Before Steve had become a state administrative law judge, he represented the Hill’s oldest son in a legal case. It was northwest Fresno at its incestuous best. I sifted through a pile of documents and conducted more than a dozen interviews. I talked to the Hills and sons Preston and Spencer. I met Ross Rice, the father of the alleged victim, at a Starbucks in a Clovis strip mall. With our dueling tape recorders on the table, I learned that he was the angry blogger named Bigdog85. I raised troubling questions in emails to a half dozen Clovis educators, each one refusing to talk. The district attorney’s office put up the same roadblock until Elizabeth Egan agreed to answer a few questions. april 2011
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What I found was two boys, both good, both brave, telling their versions of the truth. What I found was a small town tragedy that, with a little courage on the part of officials, could have been avoided. The Place of Champs It is a place, if we’re being honest, of white flight, of middle and upper class people heading north and hollowing out the city’s core so that they can keep one step ahead of the blacks, Mexicans and Hmong. It is a place without a past, Smittcamp farmland converted to exurbs, Born Again America where flag and cross become one and you can wipe clean the slate and be whatever you want to be, as long as it fits in. It is a place where the giant compounds of evangelicals are built with clean, cold lines, a stab at the modern, perhaps, but achieving nothing of art, only a kind of numbing severity. These are the same phlegmatic lines used to build the schools. You regard them with awe because they are unlike any schools you have ever seen, huge and sprawling and not a dime spared to erect the most gleaming facilities of modern sport. And yes, let’s concede, that the shine extends to the theater and music arts and to the debate team. You come here because this is a place of champs—71 valley titles in all—and you hope that your son or daughter might become part of the glory. You come here because they protect your child from seeing and hearing such things as the first black president in American history delivering his inaugural address. You come here because educators have the good sense to invite the grandson of Martin Luther King to be the speaker at a scholarship banquet for blacks. You come here because they know what they’re trying to hide, and they find ways to hide it. Like the Hills before them, Ross Rice and his wife, Marie, picked this place to raise their two sons. Rice had grown up on a large fruit farm outside Reedley and knew what the slogan, “The Clovis Way of Life,” meant. “I came because of affordable housing and good schools and safety from crime,” he says. He coached his two boys at the new River Park Little League. The son involved in the “butt drag” case is his oldest. Yes, he’s an introvert, but on the football field and the wrestling mat, another side comes out, dad insists. “In athletics, he’s
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an animal. I’m not saying that as his dad. He’s always been an animal.” All too well, the father can recall the incidents of bullying that trenched his own youth. As a freshman at Reedley High, he was trash-canned by a gang of burly seniors. They gave him wedgies and wet willies. He regretted that he never stood up to them; he vowed that such shame would never be visited upon his sons. Even as he divorced their mother and remarried, he made sure to buy a house in the nicest subdivision just down the street. They share custody of the boys.
You come here because this is a
place of champs–
71
valley
titles in all—anD
you hope that your
son or daughter
might become
part of the
glory. When his son came home from wrestling practice last summer complaining that a group of upperclassmen were taking his water, his answer was firm. “I said you can be bullied and everybody’s going to know you’re easy to push around, or you can stand up for yourself.” When he came home a few days later with accusations that Hill had fingered him, the father went into a rage. “I wanted to tear him [Preston Hill] a new one. I got on the horn that night with the coach and told him how it was going to go down.” Among Rice’s friends and neighbors are the very administrators who call the shots at Buchanan High. Principal Ricci Ulrich lives down the block. Vice Principal Rees Warne is his Fresno State fraternity brother and 25-year long friend. Rice denies that these
educators did his bidding in punishing Hill. But he also boasts that the school district expelled Hill before ever completing an investigation. In fact, Denver Stairs, the Buchanan learning director in charge of the inquiry, did nothing more than take a few notes from Rice’s son and his exwife before moving to expel Hill on July 19. Six weeks later, as the Hills appealed the decision, Stairs tracked down a freshman eyewitness who supposedly saw Preston make the threatening hand gesture. Stairs was so desperate to shore up the case that he twice pulled the freshman out of class without informing his parents. The boy’s mother, Erika Albarran, told county investigators that Stairs pressured her son into writing an eyewitness statement and then assisted him in coming up with the right words to characterize the hand threat. The boy’s statement happened to include the words “sexual harassment.” In truth, documents show, the boy never saw the same thrusting hand gesture described by Rice. He described instead a more benign gesture. And yet Stairs and top Buchanan administrators—including Greg Bass and David Cohen—created a declaration in which the boy stated that he had witnessed the same threatening hand movements. “Erika [Albarran] told us she was not happy with Buchanan High School,” the county investigator wrote in a report. “She stated these documents were inaccurate.” The investigation by the district attorney’s office was no better. Prosecutor Elana Smith pressed forward with the case for four months—from August to December—without ever conducting a formal interview of the alleged victim, the coach or any wrestler. Smith was relying solely on a report filed in July by a Clovis policeman. It wasn’t until Dec. 7, right after the story first broke in the Bee, that prosecutor Smith and a county investigator endeavored to find out if the allegations were true. By then, District Attorney Egan, who learned of the case from the Bee, was pressing Smith to drop it, arguing that there wasn’t enough evidence. But Smith resisted. Hers was a worldview shaped by a true belief in victims and their healing. Not coincidentally, she deeply admired www.fresnomag.com
Oprah Winfrey and saw her as an oracle of self esteem. Feeling Egan’s heat, Smith met with outside attorneys and let it be known that she was concerned about being pressured and a hostile work environment. In the end, six months of court time and taxpayer dough spent, Judge David A. Gottlieb weighed in. The case was bordering on malicious prosecution. The Hills wanted no part of a deal. Egan decided to drop the charges. “We kept asking the school and the D.A. to point to a single shred of evidence,’’ Kristin Hill says. “There was no eyewitness. No blood or feces on the boy’s underwear. He said he was violated in the worst way, but he didn’t make a peep. He said it went on for 30 seconds. None of it added up.” In late January, the Hills put their youngest boy on a train and watched him leave town to resume his senior year—the little that remained of it— elsewhere. Ross Rice is proud of the role he played, proud that he went on KMJ radio and flouted the judge’s gag order, proud that he manhandled the school system and ran a bully out of town. “They picked on the wrong kid, and they picked on the wrong dad,” he says.
now. He recently traveled to L.A. to appear on the Dr. Phil Show. The taping will air in May. “[No one’s going] to intimidate me into tucking tail.” Looking back, it’s hard to resist the notion that Ross Rice’s insistent voice carried the day. It’s hard to escape the conclusion that a Clovis school system so watchful of bullying had been bullied by Bigdog85. And yet, what no one seemed to fully consider—not Rice, the educators, the prosecutors or the media—was the butt drag itself. There are three versions of the move, I have learned, two of them taught openly and one of them taught off the books. The first version, the most common, is the simple grabbing of the haunch. The second version is sometimes called, for obvious reason, “checking the oil.” In the heat of a close battle, this deeper penetration of the butt cavity is used to stop an opponent cold. The third version of the butt drag—the one the wrestling world doesn’t like to discuss—isn’t used to gain leverage or counter a leg shot. It is used instead to prod a tired, prostrate wrestler into fighting back as a way to score points on him. When a wrestler is lying flat on his stomach giving up, any finger moving past his butt crack can feel like a violation. The digging need not be deep or long to be painful.
When zero tolerance meant
drugs and guns
for and the bashing of gays
is suddenly unleashed on a football field or
or baseball diamond or a wrestling mat, what do we tolerate and what acts do
acts we deem beyond the fence? Flawed case or not, the D.A. should have “rolled the dice and gone in with guns blazing,” he says. “I was in the room when Egan turned to Elana [Smith] and said, ‘I would have never charged this as a sexual battery.’ Egan is a maniacal, gutless bitch. If I could have reached across and slapped the shit out of her, I would have.” He’s got too much of himself invested in his son’s victimhood to close his mouth www.fresnomag.com
This is one of the versions of the butt drag that Preston Hill learned in high school. This is the version he used on the Rice boy that July 15 night. This is the version he told the whole truth about. This is wrestling. What We are Left With It was one boy’s word against another boy’s word. It was never anything more than that. Yet the Clovis school
system and the D.A.’s office chose, for no rational reason, to believe one boy over the other. Why? What had Preston Hill done in his three previous years at Buchanan High, his two years at Alta Sierra Intermediate School and his seven years at Cole Elementary to deserve to be thought of as a liar? The answer is nothing. This didn’t happen under the bleachers, in a dark corner of the library, in a closed classroom after school, or in the anonymous ether of the Internet. These spaces, perhaps, deserve our extra watch. This, rather, took place on a field of sport between athletes. As far down as Little League, kids develop their own pecking orders. Watch the first practice and see who they pick to toss the ball with. It is almost always an equal. Rookies and weaker players get razzed or, worse yet, ignored. As they get bigger, the choices become more cruel. What should we, as a society, do about the pitcher who throws chin music to a batter who’s been mouthy all game, and the pitch slips and strikes him in the head? Is this assault with a deadly weapon? Or the wide receiver who comes across the middle for a pass that’s too high, and the linebacker cheap shots him with a devastating head blow. Is a 15-yard “unnecessary roughness” penalty enough? What if the receiver is carted off with an injury? Is this now a crime? “Of course not” you chime. “You’re being preposterous.” But when parents and principals and nurses and cops and prosecutors start sticking their noses into arenas of sport and making crimes out of aggressive performance, where are we headed as a society? When zero tolerance meant for drugs and guns and the bashing of gays is suddenly unleashed on a football field or baseball diamond or a wrestling mat, what acts do we tolerate and what acts do we deem beyond the fence? This is what we are left with. Mark Arax is considered one of the finest writers in California. His most recent critically acclaimed book, “West of the West; Dreamers, Believers, Builders, and Killers in the Golden State,” is now out in paperback. He was a long time staff writer for the Los Angeles Times and now writes for the New York Times. april 2011
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Best
Vote for Old Town Clovis Certified Farmers Market Best of Fresno!
Friday nights May 13 through September 30 Dozens of Certified Growers * Gourmet & Specialty Foods * Cooking Demos * Great Hot Food Vendors * Fresh Flowers * Weekly Live Entertainment & Dancing * Pony Rides * Bounce House * Face Painting * Special Events ~ Wawona Foods Peach Party * North American Pole Vaulting Championships New and exciting things are coming to the Market in 2011!  Shop and Dine in Old Town Clovis for a unique experience!
Visit www.clovisoldtown.com for a complete listing of stores, restaurants and services, or call the Business Organization of Old Town 559.298.5774
TOP LAWYERS Fresno Magazine lays down the law. Showcase your law profession or legal service in the July issue of Fresno Magazine that features the best attorneys in Fresno. Don't miss this opportunity to publicize your professional achievement in our special advertising section.
PROFILE DEADLINE MAY 25, 2011
Contact your Fresno Magazine Representative at 559.233.7687 www.fresnomag.com
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BUSINESS
business profile 35
| water cooler 36
B y J a k ob S m i t h | P h otos b y Edd i e M e l i k i a n
Tequila Fit for
a President
T
he times are changing for tequila. Once thought of only as the basis for a margarita or the foundation of a good hangover, tequila is now gaining recognition as a fine spirit. Along with this new attitude comes the possibility for new tequila brands to focus on a smaller scale, more premium product. Derek Hernandez, the brand manager for JLP: The Presidentâ&#x20AC;&#x2122;s Tequila, said that itâ&#x20AC;&#x2122;s the story behind JLP Tequila that makes it really unique. JLP is named after Jose Lopez Portillo, the former President of Mexico.
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In a way, it’s the marketing and vision of JLP Tequila that sets them apart from other brands. Hernandez is using what he calls a “grassroots” campaign to introduce customers in Fresno to his product. This includes volunteering at local events. Currently, JLP is a sponsor of the concert series put on by Arte Americas, a local cultural organization. Hernandez said that participating in community events and supporting the arts is something he enjoys, and is also something that former Mexican President Portillo was passionate about. “I’m getting to participate in things that he would have supported,” Hernandez said.
In the 18th century, Portillo’s ancestors were involved in the development of the tequila industry in the Mexican state of Jalisco. Before he passed away, Portillo agreed to endorse the JLP tequila with his name. Thus, JLP: The President’s Tequila was born.
Tequila Anejo, which is aged for one year in oak barrels, has a bronze hue and intense flavor. And according to Hernandez, this tequila is one of the best bargains on the market. “You’re not going to find another tequila this quality for this price,” Hernandez said.
Today, Jalisco is still the hub of tequila production. In fact, Mexican laws state that tequila can only be produced in the state of Jalsico, and in limited areas of four other Mexican states. Tequila is made from the blue agave, a spiky, water-retaining plant that is sometimes mistakenly referred to as a type of cactus. To make tequila, the agave is cooked and shredded, and then crushed or pressed to extract the juices. Yeast is added to the juice, which is then allowed to ferment, resulting in alcohol. After the desired amount of alcohol is produced, the tequila is distilled to remove impurities. Some tequilas, known as mixtos, only require a minimum of 51 percent blue agave, and use glucose or sugar as a filler. Most aficionados of tequila prefer 100 percent blue agave tequila, which has a bolder, more intense flavor.
Hernandez, who has been a part of JLP since late 2007, said that being a smaller company has allowed JLP to keep more precise control over the quality of their product, which he says is a struggle for larger companies. “Tequila is misunderstood. The big name brands that people see are not the top quality, they are just heavily marketed,” Hernandez said.
JLP produces three distinct tequilas, all of which are made from 100 percent pure agave. The Tequila Blanco is their version of silver tequila, not aged in oak and bottled just after distillation. The Tequila Reposado is golden in color, a characteristic picked up after aging in oak barrels for four months. And the
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He explained that one key component of a good tequila is using choice agave, which needs to grow between seven and 10 years to reach optimal maturity. He insists that larger tequila brands cannot produce large volumes of tequila while maintaining these high quality standards. “The irony is, as you get more successful, quality doesn’t really matter as much anymore,” Hernandez said. If that’s the case, then how can a company seek success without compromising the quality of their product? Hernandez said the key is to keep realistic goals, and enjoying the successes that come along. “We just want a small piece of the market,” Hernandez said. “We want to offer a good product at a fair price.”
At the same time, these events allow Hernandez to expose his product on a more personal level. “When you’re marketing, you’re basically getting on a billboard and telling people about your product. I do that on a person-toperson level,” he said. This exposure can be crucial in an area like Fresno, where Hernandez says people are less likely to branch out and try new products. “Fresno is a tougher market, because people here tend to stick to what they know,” he said. Currently, JLP Tequila can be found at some local restaurants, including Piazza del Pane, Chapala Grill and Thai Palms. SaveMart and Lucky supermarkets also carry JLP. And as the company grows, Hernandez said it’s important to remain modest and realistic about long-term goals, and to maintain high standards of quality for the product. “I envision that as long as we stay true to what we started, I don’t see us getting to that point where we’re ‘selling out.’”
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businessbuzz
WATER COOLER
EVERY BUSINESS HAS A STORY.
Personalities Dawn M. Bolf was announced as the director of patient care services for HealthCare California. Bolf is a registered nurse with extensive experience in the home health care field. Rhonda Sgro is the recipient of the Daisy Award for her outstanding work in nursing through Kaiser Permanente. Sgro has worked at Kaiser Permanente in Fresno as an emergency room nurse for the past four years. The Daisy Foundation was created to honor outstanding registered nurses in the healthcare field. Dr. Chanh Nguyen is now a partner of CMI Radiology Group. Dr. Nguyen is a board certified and fellowship-trained radiologist. CMI Radiology, which was founded in
the early 1980s, is one of the largest groups of specialized radiologists in the Central Valley. Liz Kuchinski, Catherine Sawatsky and Nicki Thomas are the recipients of the Centurion award for 2010. These top three Century 21 Real Estate professionals were recipients of the award because they are ranked within the top two percent of sales and have an impressive earning history. Lauren Velarde, Rhiannon Gardenhire and Mitchell Pfyl received scholarships after winning in the California State Human Resource Management Games. This tenth state championship was held in Santa Barbara and asked questions on human resources and management in a quiz show formatting.
WHAT’S YOURS?
COMING JUNE 2011
The June issue of Fresno Magazine celebrates local professionals and their contributions to our community. Don’t miss this opportunity to publicize your professional success and personal achievements with a portrait and biography in our special advertising sections honoring you and your profession.
Space Deadline: April 25, 2011
DAWN M. BOLF
LIZ KUCHINSKI
CATHERINE SAWATSKY
NICKI THOMAS
Milestones Fresno-based Pacific Plumbing has earned the Super Service Award from Angie’s List. Angie’s List is a web-based site, dedicated to customer reviews of businesses so future customers know which companies will best assist them. This is a coveted award as only five percent of the nation’s businesses are bestowed this honor. BSK Associates received the Professional Development Award from the California American Council of Engineering Companies for their continued dedication to their employee’s education. BSK Associates is celebrating their 25th anniversary as an environmental testing www.fresnomag.com
and engineering firm based out of Fresno. Kaiser Permanente is the recipient of the 2011 Catalyst Award which recognizes establishments who advance women in business. Kaiser has remained dedicated to making diversity a central focus for its business growth. Hy-Pana House Care Center, Sunnyside Convalescent Hospital, Horizon Health & Subacute Center, Alzheimer’s Living Center, and Golden Living Centers all received five-star ratings from the centers for Medicare and Medicaid Services. Five stars is the highest rating a medical facility can receive.
Your Town. Your Magazine. For more information, call 559.233.7687 or email sales@fresnomag.com april 2011
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VOTED BEST HOUSECLEANING SERVICE
A clean you can trust.
©2011 Molly Maid, Inc. Each franchise independently owned and operated.
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E very year the public votes on what they consider to be "the best of Fresno." This month Fresno Magazine
would like to salute the present and past winners in the following "Hall of Fame" special advertising section. Congratulations!
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SPECIAL ADVERTISING SECTION APRIL 2011 fresno magazine
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2011
40 fresno magazine APRIL• 2011 SPECIAL ADVERTISING SECTION summers_15_11 Fresno Magazine ad • 7.5”w X 9.75”h
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2011
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SPECIAL ADVERTISING SECTION
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SPECIAL ADVERTISING SECTION
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2011
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SPECIAL ADVERTISING SECTION
APRIL 2011 fresno magazine
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2011
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fresno magazine APRIL 2011
SPECIAL ADVERTISING SECTION
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2011
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2011
Who are the 2011 FIVE STAR Real Estate AgentSM Award Winners in the Fresno area? Find out in the August 2011 issue. FIVE STAR Promotional Section
WWW.FIVESTARPROFESSIONAL.COM
“There is a difference between buying quantity and quality. Purchasing my pre-owned Chevy Silverado was a quality purchase. I've always wanted one, and it is living up to my high expectations. My sincere thanks go out to Brett Hedrick and his team at Hedrick’s Chevrolet for their excellent customer service and this great truck.” - Felix Gonzalez, General Manager Bally Total Fitness - Clovis
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SPECIAL ADVERTISING SECTION
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FOOD WINE
pairings 48 | stir the pot 49 | dining guide 51 | barfly 54
Piazza del Pane Tri-Mushroom Pizza
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april 2011
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food&wine
pairings
PIAZZA DEL PANE By M. Carl Rana CSW, CWP | Photos by Eddie Melikian
F
resno’s Dynamic Duo of Pizza, Tom and John Ferdinandi, have taken the 16th century Napoli creation to another level of Italian experience. Piazza Del Pane Italian Café has a warm Tuscan charm to its outer design, and once inside, the spacious ceiling and aromas of fresh bread activate one’s comfort zone.
Grilled Polenta served with Destination Wine Flights
It was a Friday night and was I glad that I had made reservations. Joined by Carla and Phil, we started out with a grilled polenta appetizer, but instead of one wine, we chose off of the Destination Wine Flights in the cabernet sauvignon category. Just a bit about the wine flights: Manager Hugo Paganos selects wine categories that will be offered in a series of three wines, all of classic varietal types. Each wine is a twoounce pour, presented in the proper stemware and brought out in a caddy that holds all three wines in glasses. Our attentive server for the evening, Reena, delivered the wines and explained which cabernet sauvignon was in which glass. Our flight consisted of Louis M. Martini 2008 Sonoma AVA Cabernet Sauvignon, Justin 2008 Paso Robles AVA Cabernet Sauvignon and the Rombauer 2008 Napa Valley AVA Cabernet Sauvignon. The tomato ragu and the soft grilled, delicate polenta rounds made each wine stand out in its own unique way. The Louis Martini had a fruitful earthiness on the palate with good structure and a long finish, and the Justin had big fruit and mineral qualities with just enough spice to let it show off its body. The Rombauer continued what the first two wines started by allowing the terroir to influence an all-encompassing sensation of good strong black fruit in the front, a solid midpalate weight and a mid-length finish. For our next treat, we decided on the pancettawrapped scallops and shrimp, and chose the MacMurray 2008 Sonoma Coast AVA Pinot Gris. This wine has the aroma of white peach and fig with the fundamental backbone of spice and citrus. These contrasting flavor profiles of the pancetta, scallops, shrimp, and wine produced a very satisfying match. Winemaker Kate MacMurray has a reputation in the Russian River Valley of making very good pinot gris and pinot noir. The MacMurray Ranch wines are named in honor of the historic Russian River Valley homestead purchased by the late actor Fred MacMurray in the 1940s. To round out the evening, we ordered a tri-mushroom pizza and the risotto. To accompany it, I chose the Angeline 2009 Pinot Noir, which is produced by the world-renowned Martin Ray Winery out of Sonoma. This 100 percent pinot noir has multiple vineyards inside the bottle, mainly from Sonoma County, but a good deal from Mendocino County and the remainder from Santa Barbara County. This is a fun pinot
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noir, but not a quiet one; the ruby red color and fresh rich, ripe flavors of black cherry and plum accent the subtle finish of vanilla oak and raspberries. When I had consumed my first slice of the fungi pie, the carbonized flour under the crust allowed a white pepper spice to emerge from this wine. The risotto had several components to it that allowed both the pinot gris and the pinot noir to have complementary pairings…how lucky was that? Hugo has the seven rules of wine tasting on the last page of the wine list, and I like every one of them, especially rule number one: “When it’s all said and done, drink what you like.” And for all who read this column, my wish is that you eat and drink healthy, locally and with friends you love….and that’s my opinion. www.fresnomag.com
food&wine
{
STIR THE POT
{
WINE & DINE
To bring issues to the surface without malice; to create awareness and effect change.
W
elcome to Stir the Pot, an unbiased, anonymous review of various Valley restaurants. The restaurants will be graded on cleanliness, service, menu, pricing, ambiance, and, most importantly, value. All will be graded on a five spoon rating chart, with one spoon being the lowest and five being top honor.
My visits will be unannounced, and only when I have left my card will they know they have been “stirred.” These cards will be placed in various locations in the restaurant and will only be found by chance. We look forward to discovering both new and established restaurants which will give you, the consumer, a true and honest critique of the restaurant.
Limon Peruvian Cuisine, Nuevo Latino Fusion
7735 N. Blackstone Ave., #112 Fresno, CA 93711 559.435.1015
Stir the Pot had a truly remarkable dinner with two other guests at this upscale boutique restaurant in Universal Plaza. Our meal was absolutely perfect, and the waitress was exceptional and a joy to have wait on us. She was knowledgeable and helpful in making suggestions since this was our first time there. Our first course was the Limón s wedge salad with bacon, eggs, fresh cheese, onions, and choico (large grain corn with a nutty taste and hefty flavor) served with their homemade ranch dressing. This was served ice cold, fresh and crunchy. The bacon was thick, perfectly cooked and sprinkled over the top of the salad. This is a large salad which they will split for you upon request. For $6.95, this salad is a must. Stir the Pot ordered their Parihuela dish, which is served only on Friday and Saturday. This is a Peruvian-style bouillabaisse, served with a Dungeness crab leg, prawns, clams, mussels, and calamari rings in a spicy citrus tomato broth. It was cooked to perfection, and the crab leg was so fresh and sweet I was left wanting more. An order of rice was served on the side. The cost was $17.50. The second dish was their pan-seared fresh petrole sole marinated in aji Amarillo escabeche sauce (aji Amarillo chiles are yellow in color but turn to orange as they mature, giving the sauce its color and its slightly fruity flavor). It is served over roasted potatoes and sautéed spinach. This dish, which cost $14.95, was not only beautiful in color and presentation, but tasted as good as it looked. We finished off the evening with their Flan de Coco, a coconut flan served over warm caramel syrup with a dollop of whipped www.fresnomag.com
cream on the side and raspberry on top at a cost of $5. Again, first rate. One area that could use some improvement is the bar. The normal height for a comfortable bar is 42 to 46 inches, but I am guessing this one is in the range of 50 to 52 inches, and only comfortable for the likes of Shaquille O’Neal . The bar comes up to your chin if you are standing, and if sitting, you can’t rest your elbows on it. I did not even need to pick up my glass in order to get the drink to my mouth. My suggestion would be to lower the bar or raise the chairs. Notwithstanding, our bartender did a great job, was pleasing and very professional, and our drinks were made perfectly. The prices on the drink menu range from $7 to $9, and a large selection of wines by the glass are available in the same price range. The total cost of our meal was $44.40, not including tax and tip. Limon allowed us the opportunity to once again see the diversity of the culinary cuisine we have right here in Fresno. Stir the Pot highly recommends this restaurant and gives it a four spoons rating. We wish you continued success, and we will return very soon. Till next time, Stir the Pot Stir the Pot has had a love for all things food from a young age, throwing his first dinner party in high school. He has traveled extensively throughout Europe where he learned food preparation and technique from some of the best. Over the years, he has owned three restaurants in Fresno and the Bay Area, so he knows firsthand the risks and rewards one takes in the restaurant business. If you have a restaurant you’d like to see reviewed, please email editorial@fresnomag.com. april 2011
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DO YOU WANT TO REACH AFFLUENT & ECO-FRIENDLY CONSUMERS IN FRESNO? In the June issue, we are featuring green homes. This special section is perfect for green companies such as homebuilders, solar companies, energy producers and storage companies, environmental foundations, farmerâ&#x20AC;&#x2122;s markets, and retailers of natural and organic products. FRESNO MAGAZINE READERS 93% of our readers recycle 66% of readers buy local or organic products 60% own energy-eďŹ&#x192;cient household appliances 26% of our readers have an income over $100,000 20% participate in eco-friendly activities on a regular basis *Source: October 2010, Scarborough Research Promote green goods and services to an environmentally responsible demographic of people.
SPACE DEADLINE: APRIL 25, 2011
RELEASE DATE: JUNE 2011
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Prices start as low as $375! Call Krista at 559.233.7687 www.fresnomag.com
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food
ADVER TISEMENT
wine
NORTH INDIA BAR & GRILL
FEATURES GUIDE reservations recommended full bar patio dining wheelchair accessible live music/entertainment sunday brunch happy hour
559.325.7788 Experience the delights of fine Indian cuisine at the North India Bar and Grill at the Village Square Shopping Center in Clovis. Their extensive menu is prepared by award-winning chefs, offering a variety of succulent meats, fresh fish and savory flatbreads, prepared to order in their traditional wood burning Tandoor ovens. A meal at the North India Bar and Grill is truly an adventure in good taste. Hours are 11 am -10 pm. Sundays Thursday and 11am -11 pm Fridays and Saturday. The menu switches from lunches to dinners at 4pm. 80 W. Shaw Ave, Clovis.
COOL HAND LUKE’S
THE STANDARD
559.297.7435
559.434.3638
Step back in time at “The Coolest Joint in Town” for a taste of the Old Wild West. Featuring the best in steaks, ribs, chicken, prime rib, plus mouth-watering seafood. Cool Hand Luke’s promises large servings, delectable appetizers, scrumptious desserts, a full wine list, and is a oneof-a-kind saloon. It’s the best dining value available. Have you tried Luke’s lately? 955 E Shaw Ave Clovis, CA 93612. Mon-Sat open at 4pm Sunday open at noon www.coolhandlukes.com. Also visit us in Madera at 1830 W. Cleveland Ave. 559.661.2100.
The Standard offers the luxuries of a high-end, very warm restaurant and lounge right in your own neighborhood. We offer an upscale all encompassing setting complete with outdoor cabanas, private dining and two patios. The Standard is the perfect place to unwind after work, an intimate dinner for two or a customized outing with friends. Try our 3-Course Dinner Special for two only $38. Hours of Operation: Monday - Thursday 4pm-12:30am, Friday 4pm-2am and Saturday 5pm-2am. Happy Hour: 4pm to 7pm. 9455 N. Fort Washington Rd. #104 www.standardfresno.com
ROSA LINDA’S MEXICAN CUISINE
QN4U bbq HOUSE
559.448.9912
559.765.4078
Celebrating our Mexican heritage in offering you the best in Mexican cooking, and our warm hospitality. Our food is prepared daily using the best ingredients with all our food preparation. We serve only the best and healthiest Mexican food. Beer and wine also available. We are now serving weekend breakfast. Catering and take out available. New hours: Mon-Fri 11am-9pm, Sat 8am-9pm, Closed Sundays - available for private parties only (Sundays only). Located in the Pavilion West Shopping Center: 2057 W. Bullard Ave. Also visit us in Selma: 2905 McCall Ave. 559.896.8917
QN4U BBQ HOUSE delivers real BBQ in a unique and comfortable setting. California’s #1 BBQ’ers, Brent and Kim Walton are 22- time BBQ circuit champions and BBQ Hall of Famers and have been featured on the Food Network. Recently named the “Best of the Best” BBQ Restaurants in America, they have brought home their championship ways to Clovis. Try the brisket, pulled pork and ribs. Open Everyday from 11 a.m. to 9 p.m. Dine in, take out and catering. Call for a quote. 1414 Clovis Ave, Clovis, CA 93612. QN4UBBQHOUSE.com.
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TACHI PALACE HOTEL & CASINO
866.4.PALACE
559.233.7687
Whether it’s a quick meal on the go at Rez Dogs Deli or The Coffee Stop, a continental dining experience at The Quail Plume Buffet or perhaps a mouth-watering meal at The Coyote Grille, we offer something delicious for every individual taste, budget or schedule. The Sunset Lounge provides a casual, comfortable environment for the more relaxed guest who still wants to be next to the gaming action. If lounging is more your style, The Wet Bar offers poolside service so you can feel right at home. The choices are endless... For more information visit www.tachipalace.com
&dine
wine
THE GROUND RULES This selective, rotating guide is independent of advertising. Expenses are paid by Fresno Magazine and visits are anonymous. Establishments are chosen based on food quality, menu selection, service, ambience, and value. For a complete listing of restaurants visit www.fresnomag.com
AMERICAN Fresno Breakfast House 2085 W. Bullard Ave. 431.1385; 3045 E. Ashlan Ave., 559.229.1036. This award-winning restaurant offers a relaxed and welcoming environment. Classic breakfast options available, as well as an extensive lunch menu. The Palms 7550 N. Palm Ave. 438.0500. One of Fresno’s most sophisticated and elegant places to dine. It has a spectacular wine list, inviting all-weather patio and a tantalizing menu featuring extraordinary choices. QN4U BBQ House 1414 Clovis Ave. 559.765.4078 You will feel right at home in this cozy restaurant, recently named the “Best of the Best” BBQ restaurants in America. Make sure to try the pulled pork, ribs and the brisket. Sequoia Brewing Co.
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YOUR RESTAURANT HERE
In every issue, Fresno Magazine offers its readers information and reviews on local restaurants, food and wine. Our dining section is an economical and effective way to showcase your cuisine specialties and menu highlights, and it provides a valuable and current resource for readers who dine out every week. A more expanded section than our Wine & Dine listings, advertising here gives potential customers a glimpse into your restaurant with space for a tantalizing photo of your venue or hot new dish. For more information on advertising, call us at 559.233.7687 or email sales@fresnomag.com.
North Fresno: 1188 E. Champlain Dr., Ste. 107. 434.2739; Tower District: 777 E. Olive Ave. 559.264.5521. Makes award-winning microbrews and is a hot spot for live music featuring the best local bands. A private party room is available. Trelio Restaurant 438 Clovis Ave., Ste. 4. 297.0783. Trelio Restaurant is a reflection of all that is American and local – menu, wine, service, and ambiance. The menu changes seasonally so that Chef Michael Shackelford can make the most of current local produce, meats and seafood.
ASIAN & SUSHI Dai Bai Dang 165 Paseo Del Centro. 448.8894. Best defined by its creative, exceptional flavors, unparalleled customer service and a fire show you won’t soon forget, the Dai Bai Dang dining experience will take your taste buds on an unforgettable journey. Edo-Ya 3050 W. Shaw Ave., Ste. 112. 275.7535. Features an extensive presentation of culturally inspired and traditional Japanese cuisine. Numerous favorites are prepared on the 15 Teppan-Yaki grills while the award winning sushi bar prepares fresh catches in sashimi, rolls or as selected. EMW China Bistro 2021 W. Bullard Ave. 447.8399. Serves Mandarin cuisine including classic favorites and heart-healthy menu options. A must-try for Chinese food lovers! MaRoo 2075 W. Bullard Ave. 449.0166. A creative fusion prepared fresh and by its master chefs. ROE Restaurant 7845 N. Palm Ave. 439.9333. Offers a romantic vibe, great music, full bar, and affordable meals.
ROE has become “the spot” to enjoy a meal and a few drinks with friends at the sushi bar or the private dining area. Thai Palms 7785 N. Palm Ave., Ste. 101. 438.2803. The self-proclaimed “new taste of Thai” features an environment of ambiance, authentic food with a modern twist, and above all, excellent service. Wassabi 1085 E. Herndon Ave., Ste. 110 435.5423. Indulge in one-of-kind rolls at one of Fresno’s most popular sushi bars. Voted as Fresno Magazine’s Best Sushi Bar 2008. Yoshino Japanese Restaurant 6226 N. Blackstone Ave. 431.2205. Expands to provide you with the greatest selection, freshest flavors, most talked about seafood and perfectly prepared sushi, complete with sushi bar, shabu-shabu bar, lounge, and Teppan Yaki.
GLOBAL Ducey’s on the Lake 54432 Rd. 432 (Bass Lake). 642.3131. Enjoy spectacular mountain views overlooking beautiful Bass Lake at The Pines Resort. Features steaks, seafood, pasta and an extensive wine collection. Erna’s Elderberry House 48688 Victoria Ln. 683.6800. A wonderful little place to go for a relaxing weekend away from the city. The six-course European/Californian menu is a reflection of old world traditions and gracious hospitality. Max’s Bistro 1784 W. Bullard Ave. 439.6900. Provides outstanding fare and stellar customer service. The ambiance at Max’s is casual and comfortable and the entire setting is aesthetically pleasing. www.fresnomag.com
Office 1560 1560 E. Nees Ave. 298.6343. This sophisticated yet casual restaurant and lounge is a perfect spot to sit down and relax for lunch, dinner or drinks. A smart and relaxing way to end any day at “the office.” Slates 7455 N. Fresno St. 256.4141. Located in Northwest Fresno’s Palatine Building. Offering upscale dining, with a seasonally-changing menu. The Standard 9455 N. Ft. Washington Rd., Ste. 104. 434.3638. Experience the luxuries of a high-end, very warm lounge right in your own neighborhood. Offers an upscale allencompassing setting complete with outdoor cabanas, private dining and two patios. Twist 7835 N. Palm Ave., Ste. 106. 436.9900. The perfect combination of upscale comfort food, attentive and personal service, a cozy, highenergy setting and excellent value, Twist is a hybrid of the current trend in traditional and shared plate social dining. Veni Vidi Vici 1116 N. Fulton Ave. 266.5510. Perfect for intimate and group dining. Offers a full bar, outside dining on an open patio. Music and dancing on weekends.
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The Vineyard Restaurant and Bar Highway 99 at 145 in Madera 559.674.0923 Take a trip to wine country without leaving the Valley by dining at this beautiful restaurant and bar. Enjoy contemporary California cuisine, fine wines and amazing cocktails.
CALIFORNIA CUISINE Chukchansi Gold Resort & Casino 711 Lucky Ln. Coarsegold. 1.866.7.WIN.WIN. Offers seven different types of restaurants sure to satisfy any craving. Mexican, Asian, Italian and American choices will please anyone! Pismo’s Coastal Grill 7937 N. Blackstone Ave. 559.439.9463 Offers all of the flavors of California’s Central Coast without the trip to the beach. Pismo’s features an array of California wines, seafood and barbeque. Take the tastes home by purchasing fish or wine at the restaurant’s Fresh Fish Market.
possibilities are endless and exciting with Tachi Palace’s seven fabulous dining options. The Rez Dogs Deli, Coffee Stop, Quail Plume Buffet, Coyote Grille, and Sunset Lounge are favorites.
INDIAN North India Bar & Grill 80 W. Shaw Ave. 325.7788. Succulent meats, fish and savory flatbreads made to order in wood burning Tandoor ovens. Taj of India 4368 W. Shaw Ave. 559.277.2002 Taj of India boasts the largest authentic Indian buffet in the Valley featuring a $7.99 lunch buffet, an open menu with over 140 choices, and Indian beer and wine. Vegetarian and vegan options are available, and all food is 90 percent gluten free and served with fresh naan bread.
ITALIAN
Table Mountain 8184 Table Mountain Rd. Friant. 822.7777. Table Mountain offers a variety of food to satisfy any palate: the Eagles Landing Restaurant, Mountain Feast Restaurant and Buffet and the TM Café.
Parma Ristorante 7089 N. Marks Ave., Ste. 101. 432.3389. Voted as Best of the Valley 2008 “Best Fine Dining” by the California Restaurant Association’s Fresno chapter. Offers an eclectic menu of dishes, prepared in true Italian style.
Tachi Palace 17225 Jersey Ave. Lemore. 924.7751. The
Piazza del Pane 8043 N. Cedar Ave. 436.1076.
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With two locations to serve you, Piazza del Pane recreates the unmistakable experience of true Italian dining while capturing the charming atmosphere of a neighborhood piazza café.
LATIN/SPANISH/ MEXICAN CUISINE Casa Corona 7044 N. Cedar Ave. 559.323.7409 Family owned and fiesta-friendly, Casa Corona is the perfect place for a low-key meal or a fun group get together. The plates are big, but the cost is small for a sizzling Mexican dining experience. Chapala Grill 6737 N. Milburn Ave., Ste. 170. 435.3800. Menu boasts innovative and freshly prepared
Mexican food that will please the most demanding palettes and tortillas are hand made in the dining room everyday. Rosa Linda’s Mexican Cuisine 2057 W. Bullard Ave. 448.9912. With two locations in Fresno and Selma, Rosa Linda’s offers delicious spicy flavors of authentic Mexican food. The fast friendly service as well as domestic and imported Mexican beer add to the relaxed and casual atmosphere. Santa Fe Basque Restaurant and Bar 3110 N. Maroa Ave. 226.7499 Santa Fe Basque provides contemporary Basque meals in the traditional “family-style” manner with “old country” recipes. Try the Spanish Fideo soup - you won’t be disappointed!
Fleming’s Prime Steak House & Wine Bar Pomtini BY DAVID JAMES MANNING
I find these episodes of public indecency to be best suited in atmospheres of refined elegance. It makes the burn linger that much longer, like a shot of tequila after a day of hard labor. Happy hour is generally an amusing time of day for me. It’s when the corporate claws Photo by Eddie Melikian
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George’s Bar and Grill 6680 N. Blackstone Ave. 436.1654. Authentic Mediterranean food in an open, relaxed atmosphere. House of Kebab 7458 N. Fresno St. 449.1344 Family owned and operated since 1982, House of Kebab serves a variety of fresh, healthy Mediterranean-style dishes with a unique blend of herbs and spices.
STEAKHOUSE Cool Hand Luke’s Cool Hand Luke’s 955 E. Shaw Ave. Clovis 297.7435 and 1830 W. Cleveland Ave. Madera 661-2100. An Old West themed restaurant with a welcoming saloon. Offers tasty appetizers and mouth-watering steaks, ribs, chicken and seafood.
BAR FLY
Sometimes we say things we don’t mean. There are a myriad of reasons for this. The cutting remarks, the backhanded compliments…it’s the simplest form of lightly jabbing one’s psyche to ensure supreme domination. Oh, what a wicked, tangled web we weave. Some people, like myself, have no problem accessing this inner trait on any given day. Others are not so fortunate, and will rely on alcohol to ensure the perfect execution of an almost flawless delivery of pure, unadulterated, uncensored public displays of humiliation. Generally, these jolly jokesters lack delivery, timing and a certain edge which can be summed up as rather disappointing and uneventful to say the least.
MEDITERRANEAN
really come out and business partners have a tendency to become rivals in a rather short amount of time. There are two places in town where you can watch this happen; one of them is the fabulous Fleming’s. Their happy hour is one of the best in town and the service is to die for. It’s a perfect retreat as one waits for the real show to begin. I position myself perched on a stool near the end of the bar and watch like a lion surveying its prey. It’s truly a fascinating sport, this people watching. Whenever I go to Fleming’s, I always order the Pomtini. Its pungent pink aroma tantalizes all my senses like a fresh kill. Pure ecstasy exudes from my inner being as I watch the jolly businessmen exchange fiery conversation which they will undoubtedly regret in the morning. A tragic waste of energy, this banter, but it certainly does make for a rather amazing show.
The Elbow Room 731 San Jose Ave. 227.1234. Known for its fine casual dining and familial atmosphere. Features patio dining, two full-service bars and extensive lunch, dinner and dessert menus. Fleming’s Prime Steakhouse and Wine Bar 639 E Shaw Ave. 222.5823. Indulge yourself with the finest USDA Prime steak — aged to perfection, hand-cut daily and cooked to your specifications — as well as fresh seafood, innovative side dishes and decadent desserts. Ruth’s Chris Steak House 7844 North Blackstone Ave. 490.0358 Said to be the “greatest steak you’ve ever had,” Ruth’s Chris is a welcome addition to Fresno’s lively River Park shopping center. Enjoy fine dining at its best with delectable entrees, perfect wine pairings and the perfect desserts. Tahoe Joe’s 2700 W. Shaw Ave. 277.8028. Take the ingredients of an inviting atmosphere, great food and legendary service - mix well, and you’ve got yourself a recipe for success called Tahoe Joe’s Famous Steakhouse. Yosemite Ranch 1520 E. Champlain Dr. 434.4403. A sizzling steakhouse with rustic décor and a menu full of options for those who love savory steaks, luscious chicken dishes or succulent seafood.
DINING RESOURCE GUIDE NORTH INDIA BAR AND GRILL
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Photo By Laurie Hoelk Anderson
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George Thorogood & the Destroyers will perform at Chukchansi Gold Resort & Casino on April 8. www.fresnomag.com
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CALENDAR OF EVENTS
CITY SOUNDTRACK Style Like Revelators REVIEWED BY ALEXIS WARRINGTON
I
f Jack White, Aerosmith and Johnny Cash were to make love, they would conceive a musical baby named Style Like Revelators. Filled with a confident attitude, bluesy guitar riffs, heavy hitting rhythms, soulful lyrics, and a high bloodalcohol content, Style has created a brand of music all their own. The best part of their style is that it is completely effortless. The guys were not trying to be different from other bands. In Zachary’s words, “It just came out that way.” Nicholas also adds to this saying, “I’m not trying to be different, I’m just being me.”
The band is Zachary Parrish, the beat on drums; Matthew Willis, the babymaker on bass; and brothers Nicholas and Christopher Navarro, the heart and soul on their guitars (pronounced gee-tars).Together they are like a traveling road show, putting their mark on the beaten path with the stamp of their cowboy boots. The band got their start in late 2007 when Nicholas and Christopher decided to form a heavy rock band infused with blues. They have a kind of understanding you can clearly see. When they’re on stage, you will often see the brothers exchange a look right before they go crashing into a chorus or solo. It’s as if they operate as one person. Meanwhile, Zachary and Matthew, who have been playing music together almost as long as the Navarro brothers, perform as another well-understood entity. The addition of Willis and Parrish grounded the band, making it a well-oiled machine and giving them Photo contributed by Style Like Revelators
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APRIL Every Saturday Mommy & Me Martial Art (Daddy, too) This special class is for youngsters age 2 through 4. Learn the basic martial arts and readiness skills for school and life. No uniform is necessary, just wear comfortable clothes. 11 a.m. - noon. One session $15 or one month for $50. Martial Art Fresno. For more information call 439-8419 or go to martialartfresno.com Every Sunday Shooters’ Blues Sundays Get out those Sunday blues before heading back to work on Monday. Every Sunday, Shooters Bar of Fresno has different blues bands to lift your spirit. 4 - 8 p.m. No cover. Shooters Bar (375 E. Shaw Ave.). For more information go to shootersbarfresno.com
a polished and full sound. As Zachary says, “Me and Matt bring out the best in Nick and Chris, and Nick and Chris bring out the best in me and Matt.” This past August saw Style release their very first CD, titled “Changing Bones.” It is described by Nicholas as having “a lot of different styles of rock, blues, hard rock, ballads, and folk.” From a listener’s perspective, it is, simply put, a loud and messy blend of blues and rock, which Fresno has been lacking. Matthew describes it as, “one of those albums you can listen to over and over.” Here is a band who knows themselves well. A band that is able to sum up their entire existence in 14 words. Style Like Revelators is “A big ruckus in a small room, a slow grind and a fast tune.” If their style is like that of a revelator, a person dedicated to revealing the divine truth, Style Like Revelators preach from the book of divine rock n’ roll with a style so effortless, you can’t help but be converted into a believer. The future will see the band heading down the road on a tour of the southern states. They will also be competing in a Battle of the Bands in San Francisco. “Changing Bones” is now available on iTunes as well as in local record store, Spinners. Go to fresnomag.com to check out a video of the band and follow them on MySpace and Facebook.
Every Thursday Noddy Roddy and MEGA 97.9 at Fajita Fiesta Come join the ever popular and energetic Noddy Roddy with Mega 97.9 for food, fun, drinks, and karaoke. During happy hour (6-8 pm) enjoy 97 cent beers, half price appetizers and prizes given out by the radio station. 6 p.m. Free. Fajita Fiesta (1713 W Shaw/ Cedar Ave.). For more information call Fajita Fiesta at 229-9292 Every Saturday Fresno Farmer’s Market Add some fresh fruits and vegetables to your dinner table by hitting up your local farmer’s market. It’s this kind of tradition which promotes healthy eating and brings the family together. 7 a.m. - 2 p.m. Free admission. Located at 1612 Fulton St. For more information call 227-8026 First, third, and fourth Sundays of every month Tokyo Garden Jazz Jams Jam sessions are held on these days every month with a different group of musicians each Sunday. Musicians include, but are not limited to, pianist Craig Von Berg and director of jazz studies at Fresno City College, Mike Dana. This event is held at Tokyo Garden which has been a long standing venue for independent music and great drinks! 6 p.m. Free. Tokyo Garden (1711 Fulton St. in downtown Fresno). Call 2683596 (Wednesdays-Saturdays after 5 p.m.) or go to jazzfresno.org Every Tuesday Tumbao Tuesday If you’re in the mood for a night out of dancing but haven’t learned the moves to dance the night away, now is your chance! Move and groove with Latin flavor and attend these dance lessons. Enjoy $2 beers all night! 7 p.m. intermediate lessons, 8 p.m. beginning lessons. $2 cover. 21+ only. For more information visit cellardoorvisalia. com or call 636-9463 The first Wednesday of every month Wells Fargo Wednesdays at the Fresno Chaffee Zoo Wells Fargo and the Chaffee Zoo have partnered up to allow children between the www.fresnomag.com
CALENDAR OF EVENTS ages of 2-11 attending the zoo with their families free admission day! Enjoy all the regular fun the zoo has to offer and save some money! 9 a.m. - 4 p.m. Free admission for children 2-11. Fresno Chafee Zoo (894 W. Belmont) For more information visit fresnochaffeezoo. com or call 498-5910 Every Thursday Swedish Village Farmer’s Market Farm fresh produce, crafts and information booths are available at this event. This is a great way to spend a relaxing Thursday evening with the family before heading home to make a healthy meal. 4 - 8 p.m. Free. Swedish Village (Downtown Draper Street, Kingsburg) For information visit kingsburgchamberofcommerce.com or call the Kingsburg Chamber of Commerce at 897-1111 Every Thursday Contemporary Adult Fiction Book Group If you’re a bookworm, grab a cup of joe and discuss the latest read with others in the longest running book group at Barnes and Noble in the Villagio Retail Center. 7 p.m. Free. Barnes and Noble in Villagio Retail Center. For more information visit barnesandnoble. com or call 437-0484 Every Friday The Nights at the Plaza For a culturally diverse experience, see Latin American dance and music groups sponsored by Arte Americas perform for your entertainment and experience the different dance culture each group has to offer. 8 p.m. $10. Arte Americas (1630 Van Ness Ave.). For more information visit arteamericas.org or to reserve tickets, call 266-2623
All Month Long Good Company Players Presents: I Love You, You’re Perfect, Now Change Don’t miss this hilarious musical and its tribute to the madness that can ensue with love, dating, marriage, children, and relationships. Multiple times. Prices ranging from $15-50. Roger Rocka’s Dinner Theatre and 2nd Space Theatre. For more information go to gcplayers.com 1 Tim Ries Jazz Fresno presents this talented saxophonist at one of Fresno’s newest venues. Ries is a well known composer and musician who has also taught music arrangement and jazz at various colleges such as Rutgers University. 8 p.m. Cover. Fulton 55 (875 Divisadero St.). For more information go to fulton55.com 1 Sahab Join this talented musician at your local neighborhood thrift. With a café attached to the thrift store, this venue provides a unique location for an evening filled with great entertainment and friends. Sahab will be performing with PK, a band who recently competed in the Rolling Stone Magazine cover competition. 7 p.m. Cover. Neighborhood Thrift (353 E. Olive Ave.). For more information go to neighborhoodthrift.wordpress.com 1-2 Living Proof Live with Beth Moore All the way from Houston comes Beth Moore, a best-selling author of Bible studies who is best known for the way she resonates with women. Joining Moore is Travis Cottrell and his praise team singing Christian music and worshipping. Friday 7 – 9:30 p.m. Saturday 8:30 a.m. – noon. $65. Save Mart Center. For more information go to lifeway.com
Every Saturday Art & Antiques Enjoy a tour and a taste of Old Town Clovis with About Town Taste. Take a walk through the charming neighborhoods of old town, enjoy unique art and architecture and get some delicious samples of some of Clovis’ best restaurants. 10 a.m. – 1 p.m. Reservation fee. Old Town Clovis (exact location given with reservation). For more information call Marjorie at 392-4471
1-3 Fresno Filmworks Film Festival This year’s three day film festival will not disappoint as it will feature independent, foreign, different and thought-provoking films for the seventh year in a row. Multiple times throughout the weekend. $50 for a festival pass, $10 for screening. Tower Theatre. For more information go to fresnofilmworks.org
Last Saturdays Tower Taste Enjoy a tour and a taste of tower with About Town Taste. Take a walk through the colorful neighborhoods of the Tower District, enjoy unique art and architecture and get some delicious samples of some tower’s best restaurants. 10 a.m. – 1 p.m. Reservation Fee. Tower District (exact location given with reservation). For more information call Marjorie at 392-4471.
2-3 Big Hat Days It’s that time again! Pull your hats, boots and belt buckles out of the closet and head down to Old Town Clovis for their biggest annual event. Join over 400 vendors as they share in their craft and food making abilities while enjoying some terrific local music. 9 a.m. - 6 p.m. Saturday, 9 a.m. - 5 p.m. Sunday. Free. Old Town Clovis. For more information go to clovischamber.com
All Month Long Broadway in Fresno Presents: Wicked The Broadway adaptation of the book which is another adaptation of the classic Wizard of Oz film, is making its way to Fresno. The show has received just as much recognition as the outstanding book. Multiple dates. Tickets start at $25. Saroyan Theatre. For more information go to fresnoconventioncenter.com
5 Giants’ World Champion Trophy Tour On its second stop to Fresno, the Giants’ World Champions Trophy continues its tour. It will be on display at Chukchansi Park for Grizzlies Media Day and open to the public. Don’t miss your chance to check out the history making trophy. Free. Chukchansi Park. For more information go to minorleaguebaseball.com
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onthetown
COMING IN JUNE
SUMMER Gift Guide
Use this opportunity to show-
case your best gifts for Father’s Day, graduation or this summer’s “hottest” trends and make shopping less stressful.
Space Reservation Deadline:
Aprill 25, 2011
call 559.233.7687
or email sales@fresnomag.com www.fresnomag.com april 2011
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CALENDAR OF EVENTS
5 Karaoke Night at the Blue Tooth Pub For those of you who enjoy your pea soup with a side of karaoke, this is the event for you. Head to Selma for a bowl of warm soup before hitting the Blue Tooth Pub to show off your awesome voice at karaoke night. 8 p.m. Free. Spike and Rail (2950 Pea Soup Anderson’s Blvd. in Selma). For more information go to swancourtconferencecenter.com 5 A Day to Remember This pop metal/punk band along with their counterparts Bring Me
the Horizon, Pierce the Veil and We Come as Romans will be hitting the stage at Woodward Park this April for an high energy concert. It will definitely be a day to remember. 7 p.m. $25 in advance, $30 at door. Woodward Park. For more information go to adtr.com 6 Fresno Magazine Launch Party Come join us at North India Bar and Grill for the release of the April issue. Network, enjoy free appetizers, great drink specials and get a free copy of the magazine. 6 - 8 p.m. Free. North India Bar &
STATE OF THE ART LOCAL ARTIST
stephanie pearl
U
Her earliest canvas paintings were figurative, but evolved with inspirations from nature into minimalism. Soon, a materials change was needed, leading her to wood, while applying a unique range of mixed media. Describing her art now as contemporary abstract, Stephanie prefers acrylics with the mixed media and often makes her own tools. Stephanie works out of the Downtown Community Arts Collective and exhibits during ArtHop and by appointment. She also displays in galleries and cafes around Fresno, including recent displays at City Arts Gallery, the Fresno Art Museum and Fresno Regional Foundation. While in studio, she surrounds herself with music while sipping wine and looking out on downtown. Photos courtesy of Stephanie Pearl
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6 Kurt Elling Named “Male Singer of the Year” by the Jazz Journalists Association, Kurt Elling is one of the most talented jazz vocalists of his time. He is also a Grammy winner, with every jazz album he has made being nominated for a Grammy. Don’t miss this excellently reviewed singer. 6:30 p.m. $40-50. Tower Theatre. For more information go to towertheatre.com 7 Fresno Grizzlies 10th Season Opener Don’t miss the famous Fresno Grizzlies begin their season at home where they will challenge the Las Vegas 51’s. This will be a great family event. 7 p.m. $8-40. Chukchansi Park. For more information go to fresnogrizzlies.com 7 Valerie Runningwolf at Gallery 25 This Gallery 25 member will be exhibiting her solo work during the entire month of April. It will be unveiled at April’s Art Hop. Valerie is skilled in early art forms including clay pots and masks. Her work has ancestral themes running throughout and is meant to inspire thought and joy. 5 - 8 p.m. Free. Gallery 25 (660 Van Ness Ave.). For more information call 264-4092 or go to gallery25.org
BY Aileen Imperatrice
nable to remember a time she was not making art, Stephanie Pearl wanted supplies every birthday and Christmas, and created found object sculptures and box assemblages before she began painting in her late 20s. Then, in 1998, while bartending, she overheard a conversation about art between William Raines and Charles Gains. After reluctantly admitting to also being an artist, she soon had them viewing her work. With their support, along with that of Bill Bruce, she joined Fig Tree Gallery and truly felt like an artist.
Grill (80 West Shaw Ave.). For more information visit fresnomag.com or call Fresno Magazine at 233-7687
The work itself is cathartic for Stephanie, often mirroring her life. She references her “Slow Dissolve” series as a defining point, representing a transition period. Leaving Fig Tree to start the artist collective while also ending a relationship provided emotional motivation for the work. The show was successful and convinced Stephanie that viewers connected with her work. “Inquest,” a recently completed series, investigates the “metaphor exposing the not-so-pretty side of nature.” Her current project, “Wrecking Yard Romance” is the response to a day spent at an old wrecking yard involving photos and corresponding paintings. It will be on display at Downtown Community Arts Collective from May 5-31. Learn more about the art of Stephanie Pearl at fresnomag.com.
7 Tuesday Plein Air Painting Group As always when a group of artists get together, the creations which come out of these meet-ups are always interesting and scattered. Join Studio 74 and the artists as they show and discuss their multi-styled paintings and works. 5 p.m. Free. Studio 74 (1274 N. Van Ness Ave.) For more information go to studio-74.org 8 George Thorogood & the Destroyers This old school, dirty rock n’ roller will be bringing his drinking songs and accompanying band to Chukchansi this April. Don’t “Drink Alone,” bring your friends and be “Bad to the Bone,” even if it’s only for a night. 8 p.m. Tickets starting at $30. Chukchansi Gold Resort and Casino. For more information go to chukchansigold.com 8-9 Time Out for Women Join some of the most nationally recognized leaders, authors, speakers, and singer/songwriters for this two day event for women. Organized by Time Out, an organization created to help women find their spiritual selves and learn to rejuvenate themselves amongst their fellow “sisters,” this is sure to be an inspirational event. Friday 6:30 - 8 p.m. and Saturday 9 a.m. - 3:45 p.m. Ticket price. Valdez Hall. For more information go to deseretbook.com 8-10 Best of the Valley Quilt Show This show will focus on handmade quilts, wearable art and cloth dolls and will feature the artist Janice Minyard. There will also be awards given out for www.fresnomag.com
CALENDAR OF EVENTS the best in each category with over $2,500 in cash given out to winners. Don’t miss this fun event for the lost art of quilting. 9 a.m. - 5 p.m. on Friday and Saturday, 10 a.m. - 4 p.m. on Sunday. $10 daily or $15 for a three day pass. For more information go tobotvquilts.com 9 Nightlife with DJ Ren Rock and DJ FPlus Head to Visalia to dance your troubles away to the greatest hits from the past three decades provided by these two talented turntablists. 9 p.m. $5. Cellar Door (101 W Main St.). For more information go to cellardoorvisalia.com 9 Great Eggspectations Enrichment at Chaffee Zoo This lovely event was created in order to nurture our zoo animals’ interest in their natural environment. In celebration of Easter and as inspiration for our exotic animals, join Chaffee Zoo for an egg hunt of epic proportions. 8 a.m. Free with regular admission. For more information go to fresnochaffeezoo.org 9 Argyle Pimps Come out to this new venue for an evening of eclectic jams with Fresno’s soulful Sahab and comedians/rappers Argyle Pimps. 8 p.m. Cover. Fulton 55 (875 Divisadero St.). For more information go to fulton55.com 9 The Music of Steely Dan and Santana Aja Vu will be performing the music of Steely Dan in their rock n’ roll style. Caravanserai will perform the music of Santana, complete with a horn section. You’ll swear you are seeing the real thing! 6:30 p.m. $30-40. Tower Theatre. For more information go to towertheatre.com 9 Tower Classic Car Show There will be over 500 cars on display at this event including hot rods and vintage models. With all those cars, great live music and delicious foods to choose from, this is sure to be a fun event for the entire family. 10 a.m. - 5 p.m. Tower District. For more information go to towerdistrict.org
Theatre. For more information go to towertheatre.com 14 Air Supply This soft rock duo from Australia will be hitting Tachi Palace this April. Take a loved one and enjoy a romantic, steady-rock evening of classic jams like “Love and Other Bruises” and “Feel the Breeze.” Contact Tachi Palace for times and prices. Tachi Palace Indian Gaming Center. For more information go to tachipalace.com 15 Fresno State Vintage Days Come kick off Vintage Days at Fresno State, the annual event which will feature over 200 craft booths with handmade items being sold, beer and wine gardens, live entertainment, and pony rides and a petting zoo for the little ones. 10 a.m. Free admission. Fresno State. For more information go to fresnostate.edu
16 Breakfast with the Animals Enjoy a wild morning full of food and fun at Fresno’s Chaffee Zoo. Breakfast will be provided by Carl’s Jr. and will include pancakes, sausage, coffee, and juice. After breakfast you can take in the Winged Wonders Bird Show, or be amazed by magician Tony Blanco. 8:30 - 11:30 a.m. Admission fee. For more details visit fresnochaffeezoo.org 16 Kingsburg Car Show Bring the entire family to downtown Kingsburg for classic cars, great food, shopping, and more. This year’s show promises one of the Central Valley’s largest collection of cars from 1972 and earlier. 10 a.m. Free. Downtown Kingsburg (Draper Street). For more information go to cityofkingsburg-ca.gov
15 Largest Water Balloon Fight Ever Kick off vintage days at Fresno State with the marketing students. They will attempt to break a Guinness World Record by hosting the largest water balloon fight in history. Bring the whole family! 4 – 6:30 p.m. Free. Fresno State. For more information contact Brenna Blagg at 288-5239
16 The Mighty Russians If classical music is your thing, enjoy this fabulous concert at Visalia’s historic Fox Theatre. Enjoy Tchaikovskey’s violin concerto, one of the best known of its kind, with soloist Stefani Collins and the Russian “Scheherezade” version of “Arabian Nights.” 7:30 p.m. $15-35. Visalia Fox Theatre (350 W. Main St., Visalia). For more information go to foxvisalia.org
15 Eye-Q Cares Charity Golf Tournament Join the doctors and staff at their sixth annual charity golf game. Don’t miss out on the game, the prizes and the goody bags. This year’s proceeds will benefit the Make-A-Wish Foundation. 11:30 a.m. $125 player entry fee. Fig Garden Golf Course. For more information contact Michelle Kalkowski at 256-8512
16 Outdoor Concert Featuring Moonshine Bandits Join friends at the Barnyard Center in Clovis for an evening of music and barbeque. Moonshine Bandits will be bringing the rock n’ roll, QN4U will bring the delicious food and you, bring yourself. 6 p.m. $15. Barnyard Center (1414 Clovis Ave.). For tickets or more information call QN4U BBQ House at 765.4078
15-17 California Antique Farm Equipment Show This unique event is something only our great valley would offer. People from all over the United States will bring their antique farm equipment for showing. There will also be live entertainment, tractor pulls, and a rib cookoff. 8 a.m. - 5 p.m. Friday and Saturday, 8 a.m. - 3 p.m. Sunday. $8. International Agri-Center (4500 S. Laspina St., Tulare). For more information go to internationalagricenter.com
17 Battle of the Bands in San Francisco Join Fresno’s Style Like Revelators at The DNA Lounge in San Francisco as they compete in a battle of the bands. The winner of this rockin’ competition will receive $500, a headlining gig at DNA Lounge and submission to a major record label. 5:30 p.m. $10. DNA Lounge (375 Eleventh St., San Francisco). For more information go to dnalounge.com
12 Fresno Women’s Network Luncheon Join Fresno Women’s Network for a luncheon featuring guest speaker, Fresno County Sheriff Margaret Mims. Enjoy a delicious meal while hearing about Mims’ position as a local woman of power with Fresno County’s law enforcement. 11:30 a.m. $16 for members and first time guests, $20 for non-members. Piccadilly Inn Hotel (2305 W Shaw Ave.). For more information go to fresnowomensnetwork.org or call 450-2102
16 March for Babies Come join hundreds of valley walkers who care about babies and our future generations. Support life-saving research and programs while enjoying a six mile walk through Fresno’s beautiful Woodward Park. 8 a.m. Donation. Woodward Park. For more information go to marchforbabies.org
14 Anabella in Blue Written by Fresno native, Christopher Lavagnino, this soul/rock opera follows Eddie through his own personal crisis and his infatuation with the beautiful Anabella. This is a poignant, revealing yet fantastic rendition on the madness and bliss love can bring into our lives. All proceeds benefit the Marjoree Mason Center. Various Times. $14-42. Tower
16 Cycle for the Seniors Benefit Ride Show off your biking skills in a ride benefitting the valley’s seniors. Choose from a 10 mile flat race or go for the extreme 100 mile flat and foothill challenge. Your registration fee gets you a spot in the race, lunch and a t-shirt. 6 a.m. Registration fees start at $30. Madera Ranchos. For more information call 645-4864
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21-24 Clovis Rodeo This year’s festivities include Professional Bull Riding, the Clovis Rodeo Parade, live entertainment, and great food. Be sure to catch the Mutton Bustin’ contest, where kids ages 5-7 attempt to ride sheep. Events and prices vary. Clovis Rodeo Grounds. For a full list of events, visit clovisrodeo.com 22 Club Laughin’ Enjoy some laugh therapy at Club One Casino’s comedy night featuring comedian Scruncho. Scruncho has appeared in the movie “How High” and in the stand up comedy performances “Martin Lawrence 1st Amendment” and “Chocolate Sundaes in Hollywood.” 8:30 p.m. $20 in advance. Club One Casino. For more information go to clubonecasino.com april 2011
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TRAVEL MARKETPLACE
onthetown
CALENDAR OF EVENTS
26 Michael Bolton The soft rock legend will be hitting Fresno this April and bringing his romantic jams for crowds to rock out to. Bolton has won several awards throughout his career including a Grammy and has also collaborated with everyone from Bob Dylan to Barbara Streisand. 7 p.m. Tickets starting at $35. Table Mountain Casino. For more information go to tmcasino.com 27 Chris Robinson Brotherhood Chris Robinson, front man for The Black Crowes, has a new band together and will be heading out on a California tour this spring. If you were a fan of The Black Crowes classic rock sound from a modern era, this event will be a terrific, good time. 9:30 p.m. $10. Cellar Door (101 W Main St., Visalia). For more information go to cellardoorvisalia.com 28 Art of Giving Guarantee Goodwill Network, a charitable fund supported by Guarantee Real Estate, will be hosting this event which will benefit local charitable organizations and improve the lives of those in our community. Enjoy appetizers, drinks, art, and a silent auction. 5 p.m. $25. Fresno Art Museum (2233 N. 1st St.). For more information go to artofgiving.guarantee.com TPI-014 Image Ad Fresno Mag-Final:Layout 1 9/2/0929 Mariposa Butterfly Festival Did you know
that Mariposa means butterfly in Spanish? The town will hold their annual butterfly festival the weekend of the 29th which will include a live butterfly release, an art show, live music, and great food. Multiple times. Free. Mariposa where highways 140 and 49 meet. For more information go to homeofyosemite.com 30 AsianFest In this festival dedicated to Asian American culture, learn the traditional practices of Laos, Japan, China, Cambodia, and Hmong villages. Also enjoy customary Asian cuisine, dance performances, crafts, and origami making with the pros. All day. Free. Fresno City College (1101 East University Ave.). For more information go to fresnocitycollege.edu
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30 G-Free Foodie Eat Well Event Interested in starting a gluten-free diet? This event will celebrate vendors and food items in the Central Valley which offer gluten-free foods. Enjoy delicious foods, meet chefs, taste-test delicious Birdstone Winery wines, and score some great coupons to local eateries. The first 300 guests will receive goodie bags. 11 a.m. – 3 p.m. Free. Birdstone Winery (9400 Rd. 36 in Madera). For more information go to gfreefoodie.com
MAY Second weekend of May Madera Wine Trail Just south of Yosemite lies Madera, an award winner in wine making. Madera wineries offer three months of the year to enjoy all the wine
they have to offer and May is one of them. Enjoy wine from Madera’s various wineries. 10 a.m. to 5 p.m. $25. Multiple locations. For more information go to maderawinetrail.com Second and last weekends Rock the Mall Come kick off the first month of Sierra Vista Mall’s summer concert series. Enjoy a meal from the number of delicious restaurants, do some shopping, then cuddle up in the mall’s community park for live music. 6 p.m. Free. Sierra Vista Mall. For more information visit sierravistamall.com 1 Cinco de Mayo Festival Folklorico Join the Central California Hispanic Chamber of Commerce in a Cinco de Mayo celebration. Enjoy dancers, food and various vendors. 10 a.m. Free. Old Town Clovis. For more information go to fahcc.org 6 Lysistrata In this Greek tragedy, which was originally performed in Athens, Greece in 411 BC, join a society of women who attempt to stop a war by withholding sexual privileges from the men of the community. Have a few laughs at this modern rendition of a Greek classic. 7:30 p.m. $20 adults, $17 seniors, $10 students, $8 children. Playhouse Merced. For more information go to playhousemerced.com 6-7 Kids Artistic Revue Whether you are a dance studio looking to bring your kids to compete or simply a dance enthusiast, this is a positive experience for all. Started in the late 1980s in Southern California, K.A.R. is meant to bring the talent of dance to the stage in a fun-filled competition. Time TBA. $10 observers, $80 teachers. Saroyan Theatre. For more information go to fresnoconventioncenter.com 7 Bully Walk 2011 Bring your four-legged friend (even if he is not a pit bull) to Woodward Park for this two mile walk to crush pit bull stereotypes and raise money for their cause. 9 a.m. Entry fee. Woodward Park Mountain View Picnic Shelter. For more information go to fresnobulllyrescue.org 10 Yanni The legendary Yanni and his talented musicians will be stopping in Fresno during his US tour. He will be performing songs off his new album as well as some old hits. His famous instrumental music is sure to delight fans and concert-goer s everywhere. This show is not to be missed. 7 p.m. $42-68. Save Mart Center. For more information go to savemartcenter.com 14 Fresno Pirate Festival Head to Roeding Park this May for the sixth annual Queen Bess and the Pyrates festival. Pillage the vendor booths for the finest booty, eat the fairest foods and fill your mug with the greatest ale. Also enjoy traditional performances and live music. 10 a.m. - 6 p.m. Saturday, 10 a.m. - 5 p.m. Sunday. Free. Roeding Park. For more information go to queenbessandthepyrates.com www.fresnomag.com
DISTINCTIVE PROPERTIES
ROD ALUISI REAL ESTATE, Inc. (559) 227-7000 FRESNO • (831) 375-3442 MONTEREY
1170 E. Champlain Dr., #109 • Fresno, CA 93720 1-800-96-WE-SELL • www.aluisi.com
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Left to Right: Tiffany Aluisi, Julie Glenn, Victoria Muñoz, Jeff Shepherd, Cathy Freeman, Susan Sullivan, Sarah Hedrick, Melissa Catanzaro, Rod Aluisi, Debbie Salvo, Jonna Aluisi, Elise Souza, Sherri Poindexter, Danielle Swartz, Na Landseadal, Brandon Hinojo, and Bert Golston Not Pictured: Amoreena Wonnell, Ashley Barrett-Jones, Barbara Marty, Diane Large, Fara Simpson, and Sue Fox
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RESOURCE GUIDE 2011 5 Star Real Estate 34
Hoffman, Mark (Zen Spa & Salon) 62
Signature Fabric Care 62
Brown’s Custom Jewelry 21
Kasperians Paint Center 4
Business Organization of Old Town 34
Kids Kare Schools 44
Tachi Palace Hotel & Casino Back Cover, 52
California Closets 27
Lou Gentile’s Flower Basket 45
Casa Carona 40
Maxwell, Linda (Tresses Salon) 62
Central Valley Family Mediaiton, Rick Banks 38
Miralez Wellness Dental 53
Diverse Signs 57 Eddie Melikian Photography 4 Electric Laboratories 45
Molly Maid 38 Nalchajian Orthodontics 50 Ooh La La 44
Goodwill 5
Pardini’s Catering & Banquets 45
Granville Homes Inc. Inside Front Cover
Pismo’s Coastal Grill 42
Guarantee Real Estate 45
Prisma Salon & Spa 62
Guarantee Real Estate Palm & Shaw 43
Pro Travel Inside 1, 60
H & E Nursery 14
Raven Custom Homes, Inc. 62
Harris, David E., CPA Inside Back Cover
Rod Aluisi Real Estate 61
Hedrick’s Chevrolet 27
Saint Agnes Medical Center 2
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Tickle Pink Inn 60 Valley Institute of Plastic Surgery, Mark A. Chin MD 41
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rewind
Raisin Rage By Elizabeth Laval
Curator, The Pop Laval Collection Chairman, The Pop Laval Foundation
Photography by Pop Laval
B
eginning around 1872, it was recognized that one key to Fresno County’s success as a world force in agriculture would be the formation of a raisin growers’ cooperative. Yet the goal of achieving such an organization was elusive. Success was achieved at last by the formation of the California Associated Raisin Company in 1912. Headed by local farmer-businessmen James Madison and H.H. Welsh, this so-called “Million Dollar” organization was the first of its kind to endure, thanks to its tireless efforts in promoting the sale of raisins on a worldwide basis.
The company’s rise was also assured through the use of extensive and clever marketing, and the critical contributions of two Fresnans. It was E.A. Berg of Fresno who first coined the term “SunMaid” as a brand name, and Lorraine Collett (later, Petersen) who posed for the portrait of the “Sun-Maid Girl.” By 1922, “Sun-Maid” had become so well-established that the company renamed itself after the brand. The company advertised frequently in mass-circulation consumer magazines, and many of the full-page designs were works of art in themselves - Norman Rockwell designed five of them.
From 1909 to 1932, an incredible extravaganza honoring the little fruit was held. Known as Raisin Day, the event included a massive pageant and parade. Bigger at one time than the Rose Parade, floats from the likes of Los Angeles, Pasadena and San Francisco annually competed in OUR spectacle right on the streets of Downtown Fresno! Newsreel films of the spectacle were shown in movie theaters across the nation. Although much of the advertising is far simpler now, even today, the Sun-Maid girl remains one of the most recognizable and enduring symbols of the San Joaquin Valley. This photo was taken April 15, 1921.
The Pop Laval Foundation, a non-profit 501(c)3 organization, is dedicated to the rescue and restoration of the 100,000 images, moving pictures and aerial footage that comprise the Pop Laval Photographic & Film Archive. Visit our new website to order pictures and mugs from the collection: poplavalfoundation.org.
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