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Rev Group Raising the Bar During Mike Lanciotti’s first year as president of Rev Recreation Group, the longtime Renegade RV executive instituted divisional shared best practices and operational excellence standards. By RV News Staff
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ev Group’s recreation division had been without a president for four years. That changed in 2021, when Mike Lanciotti was promoted to oversee all six company brands. Lanciotti said he has spent the last year working to improve efficiencies and capitalizing on each facility’s best practices by sharing them companywide. Before his promotion, Lanciotti led Renegade RV for 13 years. When Rev Group acquired Renegade in 2017, he began calling into monthly management meetings alongside other divisional leaders. On the call, attendees discussed aspects of their divisions. Lanciotti said that initial knowledge gave him the bare–bones foundation he is now building upon to lead the company. He said relying merely on his Renegade RV experience, which provided basic Rev Group divisional knowledge, was insufficient to oversee the RV conglomerate—he needed a holistic perspective to succeed in growing the company. Lanciotti envisioned a future that more effectively united the different divisions to share best practices and use each
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division’s unique talents companywide. Through better communication and collaboration, he believed the company would reach a new pinnacle.
I am pretty picky on who I bring in and how I fill spots when they become open. It is not just the best person. It has to be the best person that fits the people they are going to manage and lead.” – Mike Lanciotti
understanding each division’s leadership, employees and manufacturing floors required talking with staff and immersing himself in each plant. “I am pretty picky on who I bring in and how I fill spots when they become open,” he said. “It is not just the best person. It has to be the best person that fits the people they are going to manage and lead.” After personally exploring and experiencing the various divisions, Lanciotti contemplated how to maximize RV manufacturing. He calculated what the company needed to improve efficiencies for the group as a whole. His goal was not to clone a single culture companywide through each plant, he said. Instead, he wanted to encourage divisional leadership to work within and capitalize on the strengths of each culture. Philosophy
Lanciotti said he first wanted to understand each manufacturing plant’s unique culture. Understanding the cultures would entail more than simply listening in on monthly operations calls while at Renegade RV. Deeply
Lanciotti next focused on building more RVs. He identified potential plant efficiency gains. “Looking at product categories, looking at geographies, targeting investments for the group was rvnews.com
3/28/22 5:17 PM
