Feature > NORTHERN WHOLESALE SUPPLY SUPERSHOW
Up Close and Personal
Northern Wholesale Supply’s 20-person staff hosted the 35th annual RV Supershow at Treasure Island Resort & Casino in Welch, Minnesota.
Northern Wholesale Supply show attendees get hands-on with new products at the distributor’s largest show yet. By RV News Staff
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orthern Wholesale Supply’s aftermarket distributor show went 23 months without live in-person interaction. Dean Kruchten, Northern Wholesale Supply sales and marketing director, said the absence created a bigger impact on the company’s recent December 2021 show than many expected. Dealer/retail store attendees visiting the Welch, Minnesota, 2021 show increased 20% over 2019’s last in-person event, Kruchten said. The December show resulted in the most aftermarket sales revenue in the show’s
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history, he said. Sales totals doubled over 2019’s sales numbers. Exhibitors packed the show floor as well. With 12 new exhibitors coming on board, 117 exhibitors dominated the event space.
Nothing is sweeter than being belly to belly with the customers.” – Mark Boessler
After 2020’s virtual-only gathering, returning to an in-person show sharpened the distributor’s focus on what the gala should include, Kruchten said. Northern Wholesale prioritized interaction between attendees and exhibitors beyond the traditional show hours in less-formal atmospheres. “Feedback from the show highlights how critical it is for dealers to be able to connect with the suppliers in a format like this,” he said. “It gives suppliers a voice all the way through the channel. That gets missed a little bit. It’s critical for both sides of the channel.” rvnews.com
2/2/22 9:59 AM
