RV News Feb 2022

Page 18

Feature > AFTERMARKET DISTRIBUTOR

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Distributor Expanding Capacity

An artist’s rendition of Northern Wholesale Supply’s 110,000-square-foot warehouse. The warehouse is opening this spring.

Northern Wholesale Supply adds a 110,000-square-foot warehouse in 2022 to get more products to dealers more quickly. By RV News Staff

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orthern Wholesale Supply entered growth mode in 2022. On the heels of its 35th annual RV Super Show in Welch, Minnesota, the regional distributor is opening an additional 110,000-square-foot warehouse within a mile of its current facility. The distributor is adding inventory and capacity to meet dealers’ increasing need for products, said Dean Kruchten, company director of sales and

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marketing. In addition to securing more total products, Northern Wholesale is adding more variety to increase the depth of its inventory, he said. “We are laser focused on providing the best fill rate we can,” Kruchten said. Operations in the new plant begin soon, with shipping from the warehouse scheduled to start in April. At that time, Northern Wholesale Supply will operate from three facilities, but Kruchten said the two main

warehouses’ proximity will provide additional outbound capacity. “Our customers are excited,” he said. “The speed and efficiency in which we can pick and get orders to them is one of the biggest wins for us. Most important is that added inventory. We were bursting at the seams.” Soaring demand and supply-chain constraints proved challenging in 2021. To meet the headwinds, Northern Wholesale implemented a new demand rvnews.com

2/2/22 9:59 AM


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