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(L to R) Newmar’s John Sammut spends a minute on the show floor with Bish’s RV General Manager Terry Muir. Newmar informed dealers they would be allocated RVs at levels lower than 2021 deliveries.
Dealer Unit Allocations Newmar leaders informed dealers about 2023 model year allocations at its dealer event. By RV News Staff | Photos by Mario Ramirez Photography
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ohn Sammut, Newmar’s vice president of sales and marketing, addressed the elephant in the room at the start of Newmar’s dealer meeting. He told dealers despite massive ongoing infrastructure improvements, the company could not build every RV dealers requested in 2021 due to various global issues. He said unwelcome manufacturing constraints continue, forcing Newmar to maintain a unit allocation strategy for the 2023 model year. Each attendee learned how many vehicles they could order at the show to ensure a reliable delivery. Although fewer RVs would be allocated than what dealers received last year, Sammut said, Newmar expects to deliver closer to the forecasted allocation numbers attendees received.
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RV News | June 2022
“The allocation number you will be provided by your account manager represents approximately half of your available units, once we begin 2023 model year production, or approximately 24 weeks,” Sammut said. “This is the best-case scenario based on the information available today. You should know,
Everyone here wants more, sure, but everyone here by now understands the restrictions everyone has been placed under.” – Chris McKee
however, that there are still many variables outside of our control and circumstances could change.” He said Newmar emphatically wants to build as many RVs as dealers desire as soon as possible, and efforts continue to do so. He thanked the representatives for their patience and understanding. “Allocation conversations have been all very positive, and the dealers really do like this format for our dealer meeting and new model introduction,” Sammut said. Chris McKee, inventory manager of The Hitch House in Canada, said meetings with account managers were polite. “Everyone here wants more, sure, but everyone here by now understands the restrictions everyone has been placed under,” he said. rvnews.com
