SUCCESS IN ACTION
CHIEF TALK
CEOS TELL HOW TECHNOLOGY is TRANSFORMING THEIR BUSINESSES INTERVIEW BY LEE LUSARDI CONNOR
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vando, founded in 2003 by Sandra de Ovando, started life as a luxury floral boutique and has evolved into a floral design and event production firm. Its client list includes the US Tennis Association, the Museum of Modern Art, Saks Fifth Avenue, Coach, Hermès and many other globally recognized brands. With nearly 50 employees and legions of independent contractors, Ovando is a sizable company in an industry largely populated by small shops. De Ovando herself, born in Mexico City to Spanish and Russian parents, credits her inspiration to her upbringing and extensive travels, and her company’s success to its culture and high standards. In a high-touch field, de Ovando is actively exploring ways in which hightech can keep her business on top.
Technology Enables Creativity
OVANDO: BEAUTY AND THE BOTTOM LINE A HIGH-END EVENT PRODUCTION COMPANY COMBINES HEART WITH THE STATE OF THE ART.
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Nature, for us, is really very inspiring as a source of ideas. So too are art, dance, architecture, sculpture, music, photography—all kinds of mediums spark ideas. Of course, with the Internet and globalization, the range of inspiration available for event production is greater than ever. We can get materials from China, from India; you can be on Skype with someone in a little village in Peru who makes amazing things.
Spring 2015
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