LETTER TO THE READER
You and Your Business, Ready for Anything DID YOU EVER HEAR THE FABLE—most recently popularized in the bestseller Have a Little Faith by Mitch Albom—about the farmer who desperately needed a hired hand? A man came to him with this written reference from a former employer: “He sleeps through a storm.” The farmer had no idea what that meant, but he needed somebody, so he hired the man. Sure enough, some time later, a terrible storm swept through the countryside. The farmer got up in a panic, only to find his hired hand sleeping peacefully. However, the farmer also saw that the bales of hay had already been battened down, the animals given plenty of food, and the barn locked tight. Then the farmer understood the value of being able to “sleep through a storm.” As we start a new year, every business leader knows he or she will be faced with some kind of storm, be it weather-related or market-related. With SOLVE magazine, we give you strategies for riding the whirlwind that is business today. In this issue, check out need-to-know news about mobile marketing (p. 6), the latest in data security (p. 24), and more. We also offer thought-provoking ideas on how to simplify it all—strategy, operations, and message—in a special section starting on page 16. We at TWCBC want to be your partner in the success of your business. Will you sleep through a storm? Well, as a leader, you’ll likely be awake and watchful. But with TWCBC in your corner, your company’s communications will never keep you up at night.
Jeff Greenberg Group Vice President – Mid-Market, Channels and Alliances
Goes Marketing
Find Your
6 Mobile pg
Edge Competitive
in the Cloud
pg 12
ity Decoded Cybersecur
pg 24
WIN TER
TELL US WHAT YOU THINK
2015
YO UR
SS
ST
E IN
S BU
RA TE
R OU Y
GY
LIF Y O SIMP HOW T
GE MESSA YOUR 12/17/14
12:50 PM
Talk to us! How did you like this issue, and what should we cover next? Write to SolveMagazine@twcable.com. See previous issues at www.solvemagazine.com. And if you've worked with TWCBC to SOLVE your technology challenges, we'd like to hear about it for future issues. Visit business.twc.com/nomination to share your story.
WINTER 2015 | VOLUME 2 | NO.1 RSL MEDIA EDITOR-IN-CHIEF
Robert Levin SPECIAL PROJECTS EDITOR
Lee Lusardi Connor ART DIRECTION
Jim Nissen DESIGNER
Jaclyn Threadgill
TIME WARNER CABLE BUSINESS CLASS CHIEF MARKETING OFFICER
Stephanie Anderson GROUP VICE PRESIDENT – MID-MARKET, CHANNELS AND ALLIANCES
Jeff Greenberg SENIOR DIRECTOR – CUSTOMER LIFECYCLE MARKETING
Orlando Betancourt MARKETING MANAGER
Nafeisa Shukair © 2015 Time Warner Cable Enterprises, LLC. All rights reserved. Time Warner Cable and the Time Warner Cable logo are trademarks of Time Warner Inc. Used under license. All trademarks remain the property of their respective owners. Material in this publication must not be stored or reproduced in any form without permission. This magazine includes content created by third parties not affiliated with Time Warner Cable Inc. Time Warner Cable does not control or guarantee the accuracy or completeness of third party information nor does it endorse the views expressed or products/services offered by third parties. All users accessing third party websites are subject to the policies of those websites.
d 1
e q1 2015l.ind
solve magazin
2
Winter 2015
732-185_ solve magazine q1 2015n.indd 2
1/5/15 3:25 PM
