EDITORS LETTER
LET’S TALK ABOUT TECHNOLOGY!
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Erica Shatzer – Editor
ummer is quickly approaching, and your property managers are likely bracing themselves for your self-storage facilities’ busiest time of the year. After all, customers need storage now for home renovations, relocations, school breaks, and a multitude of other reasons. How can they better serve self-storage customers during this seasonal influx? Technology is one answer that can provide numerous time-saving solutions, but there are some drawbacks that should be addressed before implementing new tech at your self-storage business. For that reason, this issue of SelfStorage Now!, offers insights about both sides of technology, starting with “Digital Daze” on page 11. “The ABCs Of Digital Marketing” provides tips for creating a long-term growth strategy. You’ll also want to read Scott Zucker’s article, “Crucial Provisions,” for legal advice about how to handle tenant disputes on social media. Our last technology-related column, “Long-Distance Leadership,” which begins on page 30, aims to help operators better manage their remote and/or hybrid workforces. Although technology continues to be a timely topic, there are other approaches to business that can attract as many customers as high-tech features, such as community involvement and philanthropy. Therefore, two of our columns provide examples of the kinds of charitable giving that can polish your public image: “Supporting Servicepersons” and “Heartfelt Help With Easy Implementation.” Whether you are fine-tuning operations or completely overhauling procedures to improve your customers’ storage experiences, I hope this informative issue of Self-Storage Now! helps guide you throughout your self-storage journey! Warmest wishes for your continued success,
Erica
SECOND QUARTER 2022
Self-Storage NOW!
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