Daily Perk Spring Summer 2009

Spring/Summer 2009

STANDARD COFFEE SERVICE COMPANY

The Scoop on Gourmet Coffee Transform Your Breakroom in One Easy Step Iced Tea Becoming Hot Commodity

Daily Perk | Spring/Summer 2009 | Page 1

try me

new DOVE hot chocolate ®

The fastest-growing premium chocolate is now available as a FLAVIA indulgent drink ®

Introducing new DOVE® hot chocolate from FLAVIA. Your perfect partner at work!

The fastest growing premium chocolate is now available as a FLAVIA indulgent drink.

This silky treat is created with the finest ingredients and is the only hot chocolate made with real DOVE® chocolate. The freshness of FLAVIA and the indulgent chocolate taste of DOVE®— a combination you’re sure to love!

®/™ Mars Drinks, 2009

©/

*IRI, Latest 52 weeks FDM June 18, 2006

Published by: The Standard Companies, Inc. 640 Magazine Street New Orleans, LA 70130 Customer Service

800.962.7006

Marketing

504.524.6132

National Sales

800.878.8384

Purchasing

504.524.6132

Operations

504.949.1332

Please send questions or comments to: dailyperk@coffeeservice.com For more information, call 800.962.7006 or visit us online at: www.coffeeservice.com

Our Com pa ny

Some office luxuries remain affordable in today's economy The current state of our country’s economy is on everyone’s mind. As consumers, we are all feeling the pinch and, where possible, cutting back on expenses.

The economic environment for businesses is no different. Sales and profits are decreasing as consumers cut back on their spending. As a result, you probably don’t have to search your workplace very long for examples of budget tightening.

But during these challenging economic times, a service such as an ANTHONY GREGORIO amenity beverage program in the President & CEO The Standard Companies, Inc. workplace remains within the means of a disciplined budget.

In addition, research suggests that ...a hot beverage a hot beverage program can have a program can have positive effect on morale and may a positive effect even increase productivity. In some cases, such a low-cost benefit may on morale and actually pay for itself. may even increase Some of our customers are going a step further and adding point-ofproductivity. In use filtered water in their offices. some cases, such Not only does it provide the perfect a low-cost benefit basis for a great cup of coffee, it is environmentally friendly and much may actually pay less expensive than bottled water. for itself.

An academic belief is that coffee and a complete hot beverage program brings more than a break to employees. A well-stocked breakroom actively demonstrates a company’s appreciation for its employees.

Here at Standard Coffee Service Company, our job is to deliver the inexpensive comforts of a brewed beverage program. Our product menu is expansive, and it features some of the finer brands in the world—all priced at levels that make sense for your finances.

When you explore the low cost of stocking your breakroom relative to the benefits it can provide, you’ll see that beverage programs in the workplace are a good investment for your employees and your bottom line.

Daily Perk | Spring/Summer 2009 | Page 3

Service is Our Standard Quality and Service Since 1919

When William B. Reily founded Standard Coffee Service Company in 1919, the decision to include the word “service” in the name was a deliberate one. At that time, service referred to the commitment of the company to provide excellent customer service.

Nearly a century later, Standard Coffee is still producing top-notch customer service…and then some.

The company has evolved into a one-stop shop for customers of brewed beverages, providing total brewed beverage solutions for offices, restaurants and food service organizations throughout the country.

Today, customers are provided with quality, sought-after coffee and tea brands, along with Standguard™, a state-of-the-art water filtration system delivering premium drinking water that easily integrates into brewing systems. Our nation-wide delivery system and stream-lined ordering processes ensure that your supplies remain well-stocked.

Our Service Network provides technicians who are experts with the installation, removal and repair of industrial coffee machines, tea brewers and water filters. Through a centrally dispatched

Page 4 | www.coffeeservice.com

work order system, mechanical problems can be addressed in real-time for quick resolution.

Whether you're a small business, large corporation, restaurant or food service group, our friendly, knowledgeable staff works in partnership with you to accommodate your brewed beverage needs.

As Standard Coffee nears its century mark, we have found that the more things change, the more they stay the same. “Service” is still an integral part of our company, and our name.

Trends

Put a Little “Wow” in your Co-Workers’ Water Mixing it up in the office has never tasted better.

As we all know, work can be totally exhausting. But there’s nothing like a nice, cool glass of water to make the people in your office feel great. After all, few things are as refreshing as a sip of nature’s perfect drink, right? Well, think again.

These days, you can bring more variety and excitement to your co-workers’ refreshments with Crystal Light On The Go sugar-free drink mixes—the best thing to hit water since the ice cube.

Crystal Light On The Go contains only five calories and zero grams of carbs per serving1. That means you can meet the demand for non-carbonated, better-for-you beverages.

And, there’s the variety it offers. With eleven refreshing flavors, including several fortified with vitamins and antioxidants (one helps boost metabolism and another provides a boost of energy from caffeine), there’s something for everyone—even that fussy guy in accounting.

These little flavor packets are also available in great-tasting tea flavors. For example, Crystal Light On The Go Peach Tea and Raspberry Green Tea (which contains a good source of antioxidant vitamins A, C and E) are ideal refreshments for tea lovers, and perfect when added to hot water. Simply pour a single-serve packet into your favorite mug, add hot water, and enjoy an invigorating cup of tea. It’s a great way to start the day, or to take a break in the middle of it. And it’s a fine way to take advantage of the growing demand for tea. There’s simply no wrong time for Crystal Light teas.

For those who are concerned with health and wellness, there are plenty of Crystal Light On The Go options. These include five varieties that contain antioxidants or are enriched with vitamins.

When you consider that one out of three Americans is likely to try a new beverage due to its nutritional benefits2, it’s easy to see how these varieties can make a big splash in your office. After all, everybody (and every body) needs a little pick-me-up at some point throughout the day.

What’s in store for your co-workers when you provide them with Crystal Light On The Go? Flavor variety, the perfect sugar-free drink that’s great cold or hot, refreshment that works day or night, and a little bonus for those concerned with health and wellness.

All great reasons to choose Crystal Light On The Go for your workplace.

For more information on Crystal Light On The Go, visit kraftfoodservice.com.

Per 8 fl. oz. serving when added to a 20 fl. oz. bottle of water Restaurants & Institutions, March 2007

1 2

Daily Perk | Spring/Summer 2009 | Page 5

Tr e n d s

Sweet tea makes sweeter sales.

How the sweet Southern staple is sweeping the entire nation.

Sweet tea, once served only south of the Mason-Dixon line, is rapidly taking the country by storm. Uniquely qualified and on-trend to meet customers’ and office employees’ needs, sweet tea has recently been getting a tremendous increase in fans. After all, not only does tea hydrate and provide a gentle boost to those who drink it, it also delivers protective antioxidants and contains less caffeine than colas and half of that found in coffee.

Of course, some are simply looking to refresh themselves with a taste they have come to love. While tea providers may never know each consumer’s reason for enjoying tea, its popularity is something of which they can be certain. In fact, according to the Tea Association of the United States, Americans have enjoyed 50 billion servings of tea in 2007, which translates to 2.50 billion gallons.

That’s a lot of tea. And whether you’re trying to increase your restaurant’s margins or provide a premium experience for your office, that means a lot of potential. Many are already taking advantage of this trend and offering the beverage consumers overwhelmingly demand.

In fact, tea has become so popular that many decision makers can have trouble choosing which type to offer. While a variety of teas are available, and every business has different needs, great success has been had with the overwhelming popularity of sweet tea.

Page 6 | www.coffeeservice.com

ICED TEA STIX THE HEALTHIEST, MOST REFRESHING COMPLEMENT TO WATER! 30 S T PER IX BOX !

Why sweet tea?

There are numerous reasons decision makers find it beneficial to offer sweet tea, including its inherent popularity and the degree of quality it adds to a business’s atmosphere. However, the benefits most will enjoy are profit potential and employee satisfaction.

Sweet tea provides restaurants with the taste and margins they crave, and gives businesses something employees will really appreciate.

It can cost as little as $0.024 to brew a 16-ounce cup of tea.

For office decision makers, those savings can really add up, while restaurant operators’ profit potential can be incredible. No matter what your business, yearly numbers are simply astonishing.

Branding your sweet tea for even more impact.

Many decision makers have become even more popular by making their beverages, including sweet tea, with the popular SPLENDA® No Calorie Sweetener For High-Volume Beverages.

Splenda has recently introduced new 6.6 ounce pouches designed to sweeten exactly 3 gallons of sweet tea in back-of-house and office applications. This makes it easy to offer customers and employees tea made with the same sweetener they overwhelmingly use at home. Not only can tea be sweetened in bulk, saving in labor costs, but Splenda is actually sweeter than sugar, so it takes much less product to achieve the desired sweetness.

With SPLENDA® No Calorie Sweetener For High-Volume Beverages adding even more benefits, now is a great time for anyone to start offering sweet tea and make the most of every beverage they offer.

For more information, visit www.splendafoodservice.com. © McNeil Nutritionals, LLC 2009. SPLENDA® is a registered trademark of McNeil Nutritionals, LLC.

• Clean Refreshing Taste • No Calories • Convenient & Portable GREEN ICED TEA

• • • •

100% Natural Green Tea No Preservatives No Artificial Colors No Artificial Flavors

LEMON ICED TEA

PEACH ICED TEA

ORDER TODAY!

PERFECT FOR STANDGUARD WATER FILTER STATION!

Daily Perk | Spring/Summer 2009 | Page 7

Page 8 | www.coffeeservice.com

Our Workpl a ce

Employee Marks 25 Years with Standard Coffee Service Company 25rs

yea

Everyone who has had the privilege of working with Ray Underwood can tell a story about the 25-year veteran of Standard Coffee Service Company.

Odds are that most anecdotes will not begin with a work-related angle.

Instead, Ray’s colleagues immediately will tell you how much he and his wife, Ruthann, love karaoke. Coworkers stop short of saying he’s a good singer—the jury is still out on that.

Still, the tales related to his singing talent (or lack thereof!) inevitably segue into glowing accounts of Ray’s personality. Those who know him best credit Ray’s success as a coffee salesman to his good nature and likeability.

Karen Ballard is a Sales Account Executive in Tampa Bay. Formerly a Route Sales Representative, Karen was trained by Ray when she transitioned into her new role. She recalls with amazement her first day of training with Ray. “He said, ‘Take a machine (brewer) because we’ll probably get an account.’ Sure enough, before I knew it, we were carrying equipment and products into an apartment complex and getting it signed up.”

According to Karen, it didn’t surprise her that Ray came through

a ny

Sta

e Service C ffe

p om

n d ar d C o

Ray Underwood

on his prediction about signing new business. It was the manner in which he did it that was most impressive.

“He made it look so easy it was ridiculous. And we all know it is

not that easy,” she said.

Things that may seem challenging to many come without

difficulty to Ray—probably because of the many roles he has filled during his tenure with Standard Coffee.

Ray began his career with the company as Route Salesmen.

After accepting a promotion and serving as District Manager, Ray eventually assumed the important role of Division Manager.

Today, Ray is a Sales Team Leader in the Tampa Bay and St.

Petersburg markets. He’s achieved Awards for Excellence an impressive 17 times throughout his distinguished career, demonstrating how often he exceeds company stated performance goals.

Greg Moss, Vice President of Sales, has supervised Ray for many

years. “Customers and fellow employees alike all agree that Ray Underwood is a great person who is always willing to help out

anyway that he can. He’s truly an asset to this company,” said Greg.

Congratulations on reaching your 25th year of employment with

Standard Coffee, Ray. Here’s to you signing your way into many more new business opportunities.

Daily Perk | Spring/Summer 2009 | Page 9

Tr e n d s

Transform your Breakroom into a Gourmet Coffee House No Sledgehammer Required!

For the last 500 years coffeehouses have served as meeting places for cultural and intellectual discourse. Today’s employers have the opportunity to recreate the coffeehouse experience right in their own offices. There’s no need to redesign, paint or undergo a renovation. All you need is a luxury amenity program that provides your employees with gourmet coffee service.

Not only will it instantly enhance your space, it will also enhance your employee’s morale, productivity and efficiency.

According to a recent study conducted by McKenzie & Company for Mars® Drinks, employees feel valued when provided with an amenity program such as the Flavia Drinks Station. As more Americans cut back on extras in their personal lives, this office luxury becomes even more important and appreciated.

Gourmet coffee service will also help increase productivity and efficiency. Employees will no longer have to swing by a coffee shop on the way to work or leave the office during the day for a caffeine fix. By providing employees with what they want during the day—high quality brewed coffees and teas—they need go no further than down the hall to be sated.

As the break room is used more frequently by staff, it becomes a place that employees seek for interaction and discussion. McKinsey noted in its study that employees discussed ideas and brainstormed with co-workers over their ritual cups of coffee. This allowed them to get to know their co-workers on a more personal level than with phone or email.

Page 10 | www.coffeeservice.com

As compared to the cost of other office amenities such as parking and gym memberships, the price for gourmet coffee service is quite affordable. And unlike those perks, coffee service can facilitate and encourage the exchange of ideas. Who knows, maybe Einstein refined his theory of relativity over a cup of coffee!

Did You Know?

Specialty Coffee Facts

• Specialty coffee is defined as a coffee that has no defects and has a distinctive flavor in the cup.

• Specialty coffee, a term that refers to the highest-quality green beans roasted by true craftspeople, is surprisingly affordable.

One cup costs about 24 cents—making it cheaper than bottled water.

• Every day, Americans drink more than 300 million cups of coffee.

• In 1683, one pound of coffee in New York was worth as much as four acres of land.

• Strong-tasting coffee has no more caffeine than its weaktasting counterpart. Caffeine contributes no taste; it's a product of the type of bean, water-to-coffee ratio, and brewing method.

• The global coffee industry employs more than 20 million people.

• It takes approximately 42 coffee beans to make an average serving of espresso.

a coffee house indulgence... anytime!

Choose…

from light roast to dark, decaf to extra bold, flavored to fair trade, tea and hot cocoa too!

Brew…

one perfect, single cup in under a minute from one of our innovative brewing systems!

Enjoy…

a gourmet cup of fresh brewed coffee with no mess and no clean up!

T

he magic behind the Keurig brewed system lies in our patented K-cup portion pack. Air tight, light free locks oxygen out and seals in fresh ness and flavor.

Facts from the Specialty Coffee Association of America.

B3000

B200 B140

Ask your Standard Representative. about a free trial for your office.

1-800-962-7006 • www.coffeeserve.com

Daily Perk | Spring/Summer 2009 | Page 11

Tr e n d s

Gourmet Coffees Take the World

by Storm

Ripe coffee cherries grown organically on a farm in northern Thailand. The farmers are Lahu hill tribe people.

As most wine lovers know, the grape variety and location of the particular vineyard are the predominant factors in determining flavor. Each region’s climate, altitude and terrain contribute to a wine’s overall sweetness, acidity, dryness and body.

The same is true of gourmet coffee. As the Arabica tree spread across the globe from its native Ethiopia, each coffee region has defined the overall flavor of the bean—its earthiness, caffeine content, body and acidity.

There are three main regions that produce gourmet coffee: Africa and Arabian Peninsula, Central and South America and the Pacific.

Africa and Arabian Peninsula Grown in ideal weather conditions, with hot days and muggy nights and in deep black soil, coffee from this region is known for its distinct flavor, intense aromas and chocolate and fruit undertones.

Ethiopian coffee resembles a dry, red wine with fruity flavor, often with the hint of blueberry. High-quality Kenyan coffee can Page 12 | www.coffeeservice.com

be more expensive, but, according to coffee connoisseurs, is well worth the price with its black-currant flavor and full body. Yemen is most famous for its Arabian Mocha, one of the oldest coffees in the world. With chocolate undertones, Mocha is a balanced coffee with medium to full body.

Central and South America With rain forest weather conditions in the mountains of Central and South America, coffee grown in this region is well-balanced and light in body.

While Brazil is responsible for about 35% of the world’s coffee, it is not considered a major player in the specialty coffee industry.

Second only to Brazil in world exportation of coffee, fresh roasted coffee from Colombia is well bodied and aromatic. Costa Rican coffee is full-bodied, rich and considered sweeter than its counterparts. The highest quality of Jamaica’s Blue Mountain coffee exhibits a mild flavor with minimal bitterness.

Ethiopian coffee resembles a dry, red wine with fruity flavor, often with the hint of blueberry. Highquality Kenyan coffee can be more expensive, but, according to coffee connoisseurs, is well worth the price with its black-currant flavor and full body.

The Pacific and Asia Pacific and Asian coffees are considered the jewels of the coffee industry, and are used as both single-origin coffees and in blends.

Characterized by its herbal aroma, rich body and flavor, coffee from Sumatra is moderately priced despite its rarity. Java, an island in Indonesia, has been indelibly linked to coffee. With its full body and herbal undertones, the coffee was at one time so popular that “Java” became a nickname for coffee.

Grown on the islands of Hawaii and Kauai, coffee from the Kona region is the most popular. It is medium-bodied with buttery and spicy flavors. Because Kona coffees are so expensive, many coffees are Kona blends—10% Kona mixed with other coffees from the Americas.

In fact, coffee blending is quite common, with coffee beans from different regions being blended after roasting to create a unique flavor. Breakfast blends, house blends, and premium/signature blends are the most popular types of blends along with those that include well-known coffees such as Kona and Jamaican Blue Mountain.

A traditionally dressed Akha hill tribe woman harvesting coffee in north Thailand.

With the proliferation of gourmet coffee houses and specialty retailers, the industry is now the fastest growing food service market in the world. According to the Specialty Coffee Association, Americans drink more than 300 million cups of coffee each day.

Because consumers are now better educated and savvier than ever before, they are demanding that same level of quality at their homes, in restaurants and in the office place.

Recognizing the more discerning tastes of consumers, Standard Coffee offers an entire line of gourmet coffees for offices. Javarama features Colombian coffee, Hawaiian Kona blend and a Jamaican Blue Mountain blend, along with specialty blends and flavors.

Standard Coffee also carries other premium brands such as Starbucks, Green Mountain, Caribou Coffee, Barnie’s, Peets and Flavia. No matter your choice, with Standard you can be assured of the highest quality and distinctive flavor that defines a gourmet coffee.

Daily Perk | Spring/Summer 2009 | Page 13

TM

Instant beverage celebrities.

Serve drinks that sell themselves, made with the #1 No Calorie Sweetener in America.* Our new large, 6.6 ounce pouches of SPLENDA® No Calorie Sweetener For High-Volume Beverages let you sweeten exactly 3 gallons of sweet tea with the sweet your patrons overwhelmingly choose at home. Sweet When you drink a glass of Luzianne® Iced Tea, you’ve got more than just refreshment.

that’s as good for you as it is for your customers.

You’ve got sip after sip of porch swings and cool breezes all day long. So make yourself a glass, take a seat and enjoy.

Make your operation even sweeter by visiting www.splendafoodservice.com © McNeil Nutritionals, LLC 2009. SPLENDA® is a registered trademark of McNeil Nutritionals, ti l LLC LLC. * Information Resources, Inc., Reviews Database Sugar Substitutes Category (Food/Drug/Mass Merchandisers excluding Wal-Mart) 52 weeks ending 11/23/08.

Page 14 | www.coffeeservice.com

REIL08-88_ad2.indd 1

8/8/08 12:13:14 PM

The Environment

Starbucks™ Shared Planet™ You and Starbucks.

It’s Bigger than Coffee.

Starbucks™ Shared Planet™ is the way we engage with our

customers and communities to do business responsibly and create a better future for our world. Based on three commitments— sourcing our coffee ethically; acting as good stewards of the

environment; and being actively involved in our communities—this philosophy spans our retail stores, Starbucks Foodservice, office coffee accounts and consumer products businesses.

Coffee that carries the Starbucks Shared Planet mark has

been produced in ways that are environmentally, socially and economically responsible. We support responsible growing

practices so that we may not only ensure the quality of our coffee, but so we may also improve the lives of people who grow it. We

strive to minimize our impact on the planet and enlist the support of others to do the same. At Starbucks, we take our responsibility to be good neighbors seriously, acting as a catalyst for change in our communities and throughout the world.

Ethical Sourcing As an industry leader in ethically sourcing and roasting arabica coffee we developed our original platform for coffee-buying criteria in 2001. It now serves as the foundation for Starbucks guidelines, enabling us to annually increase the amount of coffee purchased under Starbucks Shared Planet. In 2007, our coffee purchases under this brand represented 65 percent of all the coffee we bought.

CONTINUED ON PAGE 17

Daily Perk | Spring/Summer 2009 | Page 15

Offering 2.5 oz fractional packs in: • Daybreak Morning Blend • Fair Trade • Caribou Blend Regular • Caribou Blend Natural Decaf • French Roast

Authorized Distributor

Page 16 | www.coffeeservice.com

The Environment CONTINUED FROM PAGE 15

Environmental Stewardship Our environmental mission statement, adopted in 1992, ensures that environmental stewardship will play a role in all facets of our business. Starbucks has continuously expanded our definition of environmental responsibility and developed innovative ways to minimize our environmental footprint. Our efforts are focused on reducing the environmental impacts of our disposable cups, increasing our recycling efforts and reducing our energy use.

Community Involvement We give back to our communities and inspire local action among partners and customers. Since 2001, Starbucks has contributed $126 million to communities in cash and in-kind donations and has supported nearly 1.5 million volunteer hours. We continue to invest in young people, empowering them to make a difference in their communities through grants from the Starbucks Foundation Social Entrepreneurs Fund.

Starbucks Shared Planet is our pledge to work with our customers, communities, partners and farmers to help create a better future for the world we share. And that future is not so far away. Our goal is that these initiatives will create substantial change so that by the year 2015: • 100% of our coffee will be responsibly grown and ethically traded • 100% of our cups will be reusable or recyclable, with a significant reduction of our environmental footprint through energy and water conservation, recycling and green construction • We will contribute one million community services hours per year in communities where we do business.

As Starbucks continues to work toward our Shared Planet goals, you will begin to see more coffees under the Starbucks Shared Planet mark along with new and innovative paper and other products to help with our environmental goals.

For more information about Starbucks Shared Planet, visit www.starbucks.com/sharedplanet.

Starbucks Shared Planet is our pledge to work with our customers, communities, partners and farmers to help create a better future for the world we share.

Daily Perk | Spring/Summer 2009 | Page 17

e c i f f O To Your

Cus t o m e r Ser v ic e

Standard Coffee Introduces Service Alternative Fresh Products Now Shipped Directly to Businesses For nearly two decades, consumer demand for online shopping has steadily increased. As the ease and convenience of the Internet have become woven into the fabric of our professional lives, businesses have adapted.

There are various names for ordering a service or product through a company’s website—webstore, internet shop, or online shop. They all mean the same thing to today’s savvy consumer, with ease of use and convenience near the top of the list of benefits.

Today, Standard Coffee Service Company offers an online ordering and direct shipping service for our customers.

We call it Standard Direct.

Standard Direct is a service option through which fine coffees, teas and breakroom supplies are shipped via common courier to any location. It is the perfect solution for small offices, remote locations, or anywhere personal delivery service is not required.

Standard Direct customers enjoy the same great products and free use and maintenance of brewing equipment as they would if our route sales professionals made personal deliveries to their offices.

Our dedicated customer care representatives can take orders by phone or email as well as through a secure and passwordprotected website.

To learn more about Standard Direct, visit coffeeservice.com and fill out the “start service” survey. A customer care representative will call you right away and get your business started with the ease and convenience of Standard Direct.

Page 18 | www.coffeeservice.com

pump up your water!

Make your office water more flavorful with Crystal Light On The Go. These popular sticks are easily shaken into bottled water or stirred into cups from the water cooler.

Create great flavors, vitaminenhanced beverages or tea that can be enjoyed both hot and cold.

Product Name/Flavor

Case/Pack

Item Code

Lemonade Peach Tea Raspberry Ice Sunrise Classic Orange Fruit Punch Iced Tea Peach Mango Green Tea

4/30 ct. cartons 4/30 ct. cartons 4/30 ct. cartons 4/30 ct. cartons 4/30 ct. cartons 4/30 ct. cartons 4/30 ct. cartons

00796 00797 00798 00986 00006 00757 00419

Great for Hot Tea!

1-800-962-7006 Daily Perk | Spring/Summer 2009 | Page 19 Š 2009 Kraft Foods

it’s what they want.

COFFEE-MATE® IS SO MUCH MORE THAN CREAMER. For the people in your office, it can be just as important as the coffee itself. Offering them COFFEE-MATE®, the creamer they prefer at home, makes them happier, more productive and keeps them on-site during coffee breaks. And since it’s available in three convenient formats, you can give them exactly what they want, without sacrificing the convenience you need.

Contact your Coffee Route Professional today, call 800.962.7006 or visit coffeeservice.com.

NESTLÉ® and COFFEE-MATE® are registered trademarks of Société des Produits Nestlé S.A., Vevey, Switzerland. 21900

FS-6068