Daily Perk—vol 1 2011

Page 1

2011, Vol. 1

STANDARD COFFEE SERVICE COMPANY

What Your Coffee Says about Your Business The Cup Runneth Over for Tea Industry Brewing Beauty: Infusing Coffee in Beauty Products

Daily Perk | Spring/Summer 2010 | Page 1


© 2010 Starbucks Coffee Company. All rights reserved.

2.5 ounces that prove it’s the little things that make the biggest difference.

Nothing says premium like Starbucks coffee in an office. It’s the gourmet greeting that welcomes all with open arms. Our 2.5 oz package is easy to use, surprisingly affordable and offers the distinctive flavor that only Starbucks can deliver. So help your office coffee make a statement and be a daily reminder to your staff and visitors that they deserve the very best. Starbucks works to provide coffee of the highest quality, purchased with respect for farmers. To find out more about how we’re helping to improve the lives of farmers and their communities visit www.starbucks.com/responsibility

Page 2 | www.DailyPerk.com


Published by: The Standard Companies, Inc. 640 Magazine Street New Orleans, LA 70130 Customer Service

800.962.7006

Marketing

504.524.6132

National Sales

800.878.8384

Purchasing

504.524.6132

Operations

504.524.6132

Please send questions or comments to: dailyperk@coffeeservice.com For more information, call 800.962.7006 or visit us online at: www.DailyPerk.com.

Our Com pa ny

Daily Perk goes online During the past few years I’ve used this space to share exciting news about Standard Coffee with our customers and prospects. The Daily Perk is a useful publication for our employees, too, as it gives team members a chance to communicate the breadth of Standard’s service capabilities. However, in today’s digital age, just about anything in printed form will be limited with its reach to intended readers. So a natural next step for this publication is to launch its online companion—DailyPerk.com. As with any new website, our goal with DailyPerk.com is to ANTHONY GREGORIO increase our online presence. Just President & CEO The Standard Companies, Inc. as importantly, though, we want to use the site to build an online community, a place where you can keep pace with the latest coffee news, find useful information about industry trends and some of the popular products Standard delivers, and provide us with your feedback. The announcement of this exciting new web presence for our company is in line with an overall strategy to enhance our online capabilities to build relationships with customers and prospects via the internet. During the last year, we’ve launched OfficeWater.com for our proprietary drinking water coolers, and just prior to that, BrewerService.com was released to create awareness for our very own Relyant Coffee Equipment Services. These websites are intended to support and create larger communities for our main company site, CoffeeService.com. I am personally excited about the new opportunities Standard has in store relative to our abilities to reach you in this fast-paced world. Please visit us online to learn more about our company, or to reach us to with any requests or questions. And, as always, thank you for your continued support and business.

…we want to use the site to build an online community, a place where you can keep pace with the latest coffee news, find useful information about industry trends …

Daily Perk 2011 | Vol. 1 Page 3


Service is Our Standard Quality and Service Since 1919

When William B. Reily founded Standard Coffee Service Company in 1919, the decision to include the word “service” in the name was a deliberate one. At that time, service referred to the commitment of the company to provide excellent customer service. Nearly a century later, Standard Coffee is still producing top-notch customer service…and then some. The company has evolved into a one-stop shop for customers of brewed beverages, providing total brewed beverage solutions for offices, restaurants and foodservice organizations throughout the country. Today, customers are provided with quality, sought-after coffee and tea brands, along with Standguard™, a state-of-the-art water filtration system delivering premium drinking water that easily integrates into brewing systems. Our nationwide delivery system and streamlined ordering processes ensure that your supplies remain well-stocked. Additionally, Relyant Coffee Equipment Services—a division of the Standard Companies, Inc.—provides technicians who are experts with the installation and repair of commercial coffee

machines, tea brewers and water filters. Through a centrally dispatched work order system, mechanical problems can be addressed in real time for quick resolution. Whether you're a small business, large corporation, restaurant or foodservice group, our friendly, knowledgeable staff works in partnership with you to accommodate your brewed beverage needs. As Standard Coffee nears its century mark, we have found that the more things change, the more they stay the same. “Service” is still an integral part of our company, and our name.

Refreshing, Delicious and Satisfyingly Sweet! It’s the season for fresh-brewed iced tea. And when they reach for a sweetener, they’ll reach for Equal®. Millions of consumers make Equal their branded zero calorie sweetener choice. It makes sense to have Equal ready. For a FREE sample, visit www.coffeeservice.com/equal or call Standard Coffee directly at (800) 962-7006.

© 2011 Merisant Company. Equal is a registered trademark of Merisant Company. Pure Via is a trademark of Whole Earth Sweetener Company, LLC.

Page 4 | www.DailyPerk.com


Trends

Coffee Beans and Beauty Routines Coffee and tea will always be a part of our culture and social life, but when did they become part of our skin care regimen? For years, we have seen the cosmetics industry tout the benefits of beauty products with the “antioxidant power of green tea extract.” Now, researchers and scientists are finding that the topical benefits of our beloved coffee bean are worth a second look too. The health benefits of green and white tea consumption have been well documented. Both contain antioxidant packed polyphenols which neutralize free radicals in the body. White tea has components that make it a natural antibacterial. When it comes to coffee, its chemical properties speak for themselves. Coffee is loaded with trigonelline, caffeic acid and chlorogenic acid which all thwart the growth of bacteria, and with antioxidants that neutralize free radicals. Add to that the fact that coffee and caffeine are both vasodilators, which cause the surface of the skin to constrict and give it a smooth appearance. How does this translate into your beauty routine? Companies like Origins, Garnier and One Hundred Percent Pure feature beauty products infused with green and white tea ingredients. The entire line of Origins Cosmetics’ “A Perfect World” collection features white tea products, from facial moisturizers to creamy body cleanser. When applied topically, the caffeine and tannins in the tea are said to reduce puffiness in the eye area and give skin a firmer appearance. Just as the antioxidants protect your

body on the inside, they reduce free radical damage when applied on the skin’s surface, as well. Within the past five years, companies like Barista Bath and Body, Sweet Beauty, and Bare Escentuals have realized the benefits of coffee for the skin and have incorporated it into their product lines. In fact, coffee is the core ingredient in every product at Barista Bath and Body. Products like “Perk It Up” shampoo, “Make Mine Black” moisturizing coffee soap and “One Lump or Two” coffee and sea salt body scrub have clever names, but also boast the natural, gentle advantages of coffee. “Coffee has so many benefits to the skin,” says their president, Nancy L. Scuderi. “For skin, the pH is really critical. Instead of fighting your body’s natural ability to heal itself, coffee has a pH very close to the skin’s natural acid mantle of 4.5-5, and so it works with your skin.” According to Nancy, natural ingredients like coffee will walk hand in hand with beauty for many years to come. “The future of coffee and caffeine in bath and beauty products is a viable trend based on the scientific data currently available and the new studies being formulated on a monthly and yearly basis. From this research on coffee and caffeine will evolve new personal care products to support natural, healthy living.”

Daily Perk 2011 | Vol. 1 Page 5


Espresso Expressions

Across: 2

Espresso, steamed milk and milk froth on top (two words)

5

Shot of espresso with steamed milk added (two words)

2

1

3

10 An endearing name for a regular old cup of coffee 12 Traditionally made from instant coffee, this drink is served cold with milk and/or sugar to your liking

4

13 Served in a small glass, this drink is condensed milk slowly poured over espresso. Means "candy coffee" in french (two words)

6

5

7

14 One espresso shot added to a regular cup of coffee (two words) 8

15 Shot of espresso diluted with several ounces of hot water

9 11

10

16 Two across but add chocolate syrup (two words)

Down: 1

Dessert made with frozen espresso chopped up and served with whipped cream topping (two words)

3

Espresso topped with a dollop of whipped cream (three words)

4

A regular cup of coffee but add two shots of espresso (two words)

6

A scoop of vanilla gelato with a shot of espresso poured over it (eat it quickly)

7

Coffee, ice and condensed milk

8

Two parts steamed milk, one part espresso (two words)

9

Less water is used to make this strong version of espresso, so the cup only holds about half as much

12

13

14 15 16

11 Cappuccino made with half and half in lieu of milk (two words) Answers at DailyPerk.com

Introducing Created for the untapped segment of coffee drinkers looking for a good, straightforward cup of joe. Four varieties of K-Cup® portion packs with bold, dependable richness and flavor.

DONUT HOUSE® COFFEE CHOCOLATE GLAZED DONUT™ CINNAMON ROLL™ DONUT HOUSE® DECAF Baked up by Green Mountain Coffee®, the leader in single-cup brewing.

ALL COFFEE. NO CRUMBS.® Page 6 | www.DailyPerk.com


Custom er Se rv i c e

High Tech, High Flavor: Keurig Offers Both in a Single Cup Introduced in 1998, Keurig, Incorporated is a world-wide industry leader in coffee brewing technology. In fact, Keurig can be described as a technology company operating within the coffee industry. Keurig’s patented and innovative single cup brewing system lets people brew an individual cup of gourmet coffee in less than a minute without the hassle of grinding beans, measuring coffee, handling filters or cleaning up. Keurig eliminates all the guesswork from brewing a consistently great cup of coffee. The Keurig system is comprised of three unique elements that set it apart from other coffee

New Premium Package New tear-off opening feature with gravity feed dispenser Improved merchandising Smaller footprint

Same Great Product Preferred over other major 2 brands in a blind taste test

makers—proprietary brewing technology, patented K-Cup® Portion Packs and an unrivaled selection of gourmet coffee, tea, hot cocoa and specialty beverages. These three elements combine to consistently deliver an outstanding cup of coffee. Over eight million K-Cup® Portion Packs are enjoyed in offices and homes in North America every day—and over six billion K-Cups have been served since 1998. Keurig brewers can be found in more than 250,000 offices in North America and provide the following benefits: • No one has to make a pot of coffee • Everyone can have their own favorite variety • There is no mess, clean-up or stale, wasted coffee • Every cup is brewed fresh in under a minute

36% of people in the office do not drink coffee 1. Chances are your office is no different. Offering NESTLÉ® Hot Cocoa Mix will satisfy everyone.

Product varieties include: • Rich Chocolate

50 ct

• Rich Chocolate with Mini Marshmallows

50 ct

• No Sugar Added with Calcium

30 ct

35% less sugar than other 3 major brands Natural antioxidants and 0 grams trans fats

1 Harris Research 2 Consumer Preference Test, Tragon Corp., 9/30/08 3 Nestlé Rich Chocolate Flavor 60/40+ Nutrition Assessment 9/30/08

Contact your Standard Coffee sales representative to order today. Call 800-962-7006 or visit www.coffeeservice.com NESTLÉ® is a registered trademark of Société des Produits Nestlé S.A., Vevey, Switzerland.

FS-6469

Daily Perk 2011 | Vol. 1 Page 7


Onl i n e

New Website Provides Clear Answers to Drinking Water Options “To be or not to be?” For those responsible for ordering drinking water at the office, that is NOT the question. Rather, it is “To go bottled or to go filtered?” OfficeWater.com is designed to help people get the answers they need to solve this dilemma. “There is as much misinformation out there about bottled and filtered water as there are misperceptions,” said Standard Company’s President and Chief Executive Officer, Tony Gregorio. “We wanted to create a fact-based website to dispel myths and clarify any confusion people have about health and environmental impacts of bottled and filtered water.” While most Americans believe that bottled water is healthier than tap water, more often than not, this is not the case—especially when filtered water enters the equation. OfficeWater.com helps buyers understand the benefits of water filtration units such as Standguard. In addition to providing water quality, these systems have less impact on the environment than bottled water. Through state-of-the-art water filters, Standguard efficiently Page 8 | www.DailyPerk.com

delivers premium quality drinking water that easily integrates into any office’s beverage program. It reduces chloramines, chlorine and lead while also eliminating objectionable tastes and odors. For those with an eye on the bottom line, there is a savings calculator on the site that estimates the annual savings a company will achieve by switching from bottled water to a filtration system. “Standguard is well positioned as an economically efficient and ecologically friendly solution for drinking water. This website is intended to help our customers understand that there are smart alternatives to bottled water,” said Gregorio. And because Standguard is a division of Standard Coffee Service Company, there is the assurance that its customers will receive exceptional service and no additional charges for maintenance and filter changes. Log on to OfficeWater.com to discover a pure and simple way to deliver premium drinking water to your employees and clients. The answer is only a click away.


Bigelow Tea: Providing Quality & Value for Over 60 Years The specialty tea category has evolved a great deal in the past 10 years and has never had a better selection of products. There are literally thousands of offerings made by hundreds of manufacturers. Furthermore, when you break down the specialty tea category by type— herbal, flavored and green—the choices can quickly become overwhelming. Many consumers new to the tea category migrate to the packaging and flavor descriptions they find most attractive. From there, they begin to develop personal preferences. As the preferences by tea type narrow, the tea consumer looks beyond flashy marketing campaigns and packaging and focuses in on quality. And when that happens, the journey (most likely) takes them to the Bigelow brand. Its quality, more than anything else, is what has made Bigelow Tea the #1 specialty tea brand in America with four out the five top selling specialty teas. Bigelow Tea is a family owned company that has been focused

Spotl i ght

on quality and value for more than 60 years. Along the way, there have been many chances to improve the bottom line by cutting back quality, but that simply flies in the face of what has made the brand America’s favorite. When you offer your employees Bigelow, you can be assured you are offering them the best… isn’t that what they deserve?

Daily Perk 2011 | Vol. 1 Page 9


L if e st yl e

How Beverages Can Impact Your Company’s Success Seven little words can make all the difference when it comes to telling visitors about your company: Can I get you something to drink? By offering a beverage, you are not only exemplifying hospitality, you are providing insight into the philosophy of your company. While most businesses realize that their reception area is a reflection of themselves—investing in comfortable chairs and providing reading materials—cursory thought is given to the refreshments that are offered and the presentation of them. In addition to the office setting itself, beverages provide an opportunity to make a positive first impression on your visitors. Tips to improve the guest experience include offering and delivering beverages, regardless of whether your guest will be waiting in the reception area or going straight to a conference Page 10 | www.DailyPerk.com

room; providing quality water and premium coffee and teas; and presenting them in clean, well conditioned containers. Coffee cups, sleeves, lids and stirrers bring the coffee shop experience into the office environment. It is important to have these available to guests so you do not have to use employees’ personal mugs. You certainly don’t want to have to revert to a coffee cup someone picked up on their last trip to Dollywood! So you have the right glasses and cups...what about what you are putting in them? Quality coffees and teas are an excellent way to show that you go the extra mile in providing a pleasurable guest experience. There are a variety of gourmet coffees and teas on the market that can be brewed in single serve sizes or in the more traditional office coffee machines. Standard Coffee Service Coffee offers world-class house coffee blends in addition to gourmet, flavored and coffee house brand coffees. Herbal, specialty and flavored teas are also available. These


Make Your Break Room an Extension of Your Hospitality While it is obvious that offering beverages to your guests is a sign of courtesy, it is just as important to extend that same courtesy to your co-workers in the break room. At one point in time, we’ve all seen an unhappy note posted in the break room from someone who has cleaned another person’s mess. By following (and posting) these simple rules of coffee etiquette, you can help improve employee morale and productivity. 1. An employee break room is for employees. That means it is up to every staff member to help keep it clean and in order. 2. If you spill, wipe it up. This goes for liquid as well as coffee grinds.

3. Pitch in to keep sugar and sweeteners stocked in canisters and replace paper towels whenever necessary.

4. If you are taking the last cup of coffee and it is before 10:00 a.m., brew another pot. This ensures that everyone gets their morning jolt without having to wait. 5. Do not mix caffeinated coffee with decaf. If orange- and green-handled pots are not the international symbols for decaffeinated, they should be. 6. Coffee left over in the pot or spilled on the burner will burn. Don’t forget to wipe the burner and rinse the pot each evening. high-quality products result in a delicious tasting cup of coffee or tea time and time again. And, because Standard also provides beverage condiments ranging from liquid and powdered creamers in a variety of flavors to sugar and sugar substitutes, you can be sure to customize each cup to meet your guests’ preferences. Caffeinated drinks can provide more than a warm welcome in the office environment. According to a study by University of Queensland researcher Pearl Martin, they can actually increase the likelihood of your ideas being accepted in a meeting or brainstorming session. In comparing direct and indirect attitude changes on subjects who drank orange juice mixed with caffeine versus those who drank orange juice alone, Martin found that caffeine can be a powerful persuasive tool. Not only can caffeine increase awareness and focus, it can also help people become more open minded to new ideas and proposals. You don’t need to read tea leaves to know the impact that beverages can have on your company’s success. From the reception area to the boardroom, coffee and tea can be an effective business tool.

7. Honor break room cleaning schedules. If you are assigned a task, do it to the best of your ability—just as you would any other work-related assignment. 8. While you are enjoying your break, others are still working. Be mindful of your volume level.

Daily Perk 2011 | Vol. 1 Page 11


Exciting new brands for the workplace. MARS DRINKS is proud to announce the arrival of our exciting new brands – ALTERRA COFFEE ROASTERSTM/MC and THE BRIGHT TEA CO.TM/MC – all delivered to you through your new or existing FLAVIA® FRESH RELEASETM/MaC System.

Good quality, hardworking coffee that you feel good about drinking.

We have conducted extensive research with our workplace consumers and combined this with our coffee expertise to understand exactly what coffees they prefer to drink*. Our carefully selected new brands will replace your current coffees and teas, and offer exceptional quality for your employees and visitors.

Perfectly balanced, fullflavored teas that allow you to PAUSE & RESET without slowing down.

ALTERRA: established in 1993, finding this genuinely enthusiastic brand, ended our search for a great cup of speciality coffee. THE BRIGHT TEA CO: our new tea brand offering hand selected, perfectly balanced teas from around the world. And because we have collaborated with world renowned teologists – you can be sure of a blended, crafted full-flavored cup of tea every time.

Every cup delivers silky smooth, delicious chocolate indulgence.

hot chocolate

*450 US consumers tested a range of coffees across New Jersey, Chicago and Los Angeles in December 2009. Research conducted by Sensory Spectrum.

Call for FREE Trial 1-800-962-7006 or visit www.coffeeservice.com/myflavia

® FLAVIA, FLAVIA THINK FRESH!, FRESH RELEASE, SOURCE. SEAL. SERVE., ALTERRA, HARDWORKING COFFEE, THE BRIGHT TEA CO., LOVE THE LEAF, DOVE ®/MD/TM/MC Trademarks/Marques de commerce © Mars 2010

Page 12 | www.DailyPerk.com


Unleash Your Inner Barista With over 50 drink combinations we meet everyone’s needs any time of the day. French Vanilla Cappuccino Dove Chocolate Mochachino

+

+ Chai Tea Latte

+

In independent energy consumption tests, the FLAVIA® Creation 400 is one of the most efficient on the market when tested against leading market competitors. *Average energy used per cup served based on 200 cups/week throughput.

The FLAVIA® C400 use almost 60% less energy t the average of the single-s competition

FLAVIA® C400

Average annual energy cost $

Minimize waste: Maximize taste

Keurig B3000

29.4

Starbucks i-Cup

watt/hrs*

82.

Wolfgang Puck CafeXpress 0

$20

watt/h

$40

$60

$80

$100

$120

FLAVIA® C400

Call today for your FREE in-office Demonstration 1-800-962-7006 or visit www.coffeeservice.com/myflavia

hot chocolate

® FLAVIA, FLAVIA THINK FRESH!, FRESH RELEASE, SOURCE. SEAL. SERVE., ALTERRA, HARDWORKING COFFEE, THE BRIGHT TEA CO., LOVE THE LEAF, DOVE ®/MD/TM/MC Trademarks/Marques de commerce © Mars 2010

Daily Perk 2011 | Vol. 1 Page 13

Average of co


Rec i p e s

Brew, Bake and Barbecue The flavor and aroma of coffee are sensations for the palate every time we drink a cup. But the flavor and aroma of coffee can also enhance the meals we prepare and eat every day in our kitchens. Try these simple recipes for a different twist on your next family meal or backyard barbecue.

st

ee Pot Roa

Simple Coff

-3 about 2 1/2

, 1 beef roast pounds into garlic (cut 2 cloves of thin slices)

Java Dry Rub 6 tbsp. ground coffee 2 tbsp. coarse salt 2 tbsp. paprik a 2 tbsp. brown sugar

2 tbsp. coarse pepper 2 tsp. onion po wder 2 tsp. garlic po wder 1 tsp. coriande r

This barbecue rub has becom e a classic and reason. It ’s qu for good ick and easy to m ake, and goes pork, chicken really well wit , and beef. h Combine all ingredients as listed. Rub on meat and let your favorite stand for an h our for maxim From www.B um flavor. BQPitBoys.c om

Page 14 | www.DailyPerk.com

egar 1 cup of vin e black coffe 1/2 cup of beef broth 1/2 cup of e pper to tast Salt and pe

ill need to First you w . re a p re p to h deep. is very easy tely 1⁄2 inc a e ip im c x re ro p is p Th have ces a several pla ch slits you in in st 2 ⁄ a 1 ro e e th score th garlic into egar. e slivers of e cup of vin th th rt in se t h in t ig x Ne soak overn the beef in e beef and nd brown a r a g e in v made in th e and ff the ing pour o ix the coffe m rn o t x m e e N th t. In dium hea mer on the let over me e roast. Sim th r e v o a large skil r u po serving. gether and pper before e to p th d n ro a b f lt e be adding sa to 4 hours, stove for 3 6. t Serves 4 to eeshop.ne ourmetcoff .g w w w m Fro


Enter and win!

Specially Blended for Sweet Profits.

Have a favorite coffee recipe? Share it and a photo with us at DailyPerk.com for your chance to win a gift basket from Standard Coffee. Winning recipes will also be featured in our next issue of Daily Perk.

Authentic Southern Refreshment From One of The South’s Best-Loved Brands. Luzianne Tea is specially blended for iced tea for a smooth, refreshing flavor and clarity no other can match. Compared to soft drinks, you can double your profits and connect with the brand that stands for Authentic Southern Refreshment. Luzianne Coffee is slow-roasted for a bold, smooth New Orleans taste. When you choose Luzianne, your equipment needs are also met through our quality equipment loan and service program. ®

Call 1-800-962-7006 or visit www.coffeeservice.com and discover how Luzianne can boost your profits, or tell your distributor you want to make the switch to Luzianne.

Means More Profit

© 2011 Luzianne®

Luzianne Iced TeaDaily & Coffee. South’s Best1Beverage PerkThe 2011 | Vol. Page Solution. 15


Page 16 | www.DailyPerk.com


Trends

More Americans Joining the Tea Party Specialty Teas Rising in Popularity For the past three years, industry watchers have been predicting the rise of the specialty tea market. And while the growth has not been as significant as originally hoped, it has remained steady. Recent developments are pointing to further increases over the coming months.

Instead, Baby Boomers are looking for an experience—whether it be to relax and unwind or to simply enjoy sharing time with friends. In a 2009 article by Brian X. Chen in Wired.com., tea was described as the “drink of choice for web 2.0 zillionaires.” Internet whiz and Digg founder Kevin Rose is not only an avid specialty tea drinker, he has become an unofficial spokesperson for the ancient beverage. In addition to blogging and tweeting about his tea preferences to almost half a million followers, he has also created twitter and facebook accounts devoted entirely to tea. Rose is part of the Millenial Generation, one of two segments of the population that are quickly becoming tea enthusiasts. For this group, the appeal of tea is not only in its health benefits, but also in its

connection to the earth as a natural product (organic teas in particular) and the global environment (through internet ordering and worldwide shipping). Rose, for example, replaced soda with tea over 10 years ago as part of a New Year’s resolution to become healthier. The second segment with the highest potential for growth is the Baby Boom Generation. This group is not looking for a quick pickme-up so is uninterested in highly caffeinated energy drinks. Instead, Baby Boomers are looking for an experience—whether it be to relax and unwind or to simply enjoy sharing time with friends. continued on page 18 Daily Perk 2011 | Vol. 1 Page 17


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¹TNS Worldpanel Beverage Panel Q3 ’08

Page 18 | www.DailyPerk.com

© 2010 Kraft Foods

continued from page 17

Ready to drink iced teas in a variety of flavors are being offered as alternatives to sodas in grocery stores as well as restaurants. Regardless of the market segmentation, tea in general is becoming more mainstream. People of every age, in every walk of life, are being exposed to tea in ways they haven’t had before. Ready to drink iced teas in a variety of flavors are being offered as alternatives to sodas in grocery stores as well as restaurants. Even Dunkin Donuts and McDonald’s have joined the tea bandwagon, marketing both their sweet and non-sweet tea products through the mass media. In the hot tea arena, coffee giant Starbucks has increased its promotion of hot chai, green tea and oolong tea as options for its customers. There is also easier access to a variety of tea flavors and herbal blends in pre-packed tea bags, further legitimizing the product. Currently, most people enjoy hot tea from tea bags—not just because of its availability but also its ease of use—but insiders expect more and more people to begin brewing loose teas as familiarity with the product increases. With tea varieties from brands including Luizanne, Arizona, Bigelow, Celestial and Tazo, Standard Coffee Service Company can help your business offer some of the hottest products in the market today.


E m pl oyee Hi ghl i gh t

Beloved Employee Retires After 20+ Years Gail Gracia to Spend More Time with Family

LEFT: Gail Gracia and her husband, Hector. TOP: Gail and Stan Eilers BOTTOM: Jeannine Campeaux, Phillip Bosch, Gail Gracia, Stan Eilers, Kelly Rasmus, David Verret.

Will Rogers once said, “Half our life is spent trying to find something to do with the time we have rushed through life trying to save.” Gail Gracia has decided to retire and cash in on that time with her family. It’s that time in her life when the week will have seven Saturdays, not one. Gail joined The Standard Companies, Inc. in 1990, providing administrative support to the executive staff of the company for the first two years of her tenure. She then moved to the finance and accounting area, reporting to Tony Gregorio. Since 1992, Gail has faithfully and diligently served as the personal assistant to the VP Finance, Chief Financial Officer of the Company.

On February 4th, 2011, Gail and her husband Hector were honored at a retirement celebration at the Standard Coffee headquarters in New Orleans. Fellow employees used the special occasion as an opportunity to share memories and wish Gail a wonderful retirement. “Her friendly and supportive way of working with people has made a huge contribution to me personally, as well as to each of you, and she has made our time at Standard a wonderful time,” said Stan Eilers, Standard's VP Finance since 2007. “When it comes to a job, no matter what that might be, Gail was willing and able to get it done. We will all truly miss her smile and willingness to step in and assist anyone in need. I ask each of you to wish her the best on a well-earned retirement.”

We will all truly miss her smile and willingness to step in and assist anyone in need

Daily Perk 2011 | Vol. 1 Page 19



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