Jefferson Life—March-April 2011 by Sophisticated Woman Magazine

March/April 2011

Churchill Technology & Business Park Welcomes First Tenant Up Close & Personal with Deputy Chief Sue Ellen Monfra

Jefferson Life | Summer 2009

Reel Money: Film Industry is Booming

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Jefferson Life, the first-ever magazine developed exclusively for the residents and businesses that call Jefferson Parish home, is celebrating its two-year anniversary this spring. Just like most great relationships, we’d like to get to know you better—even after two years! That’s why we’re unrolling our first annual Reader Survey. We want you to tell us about the articles and information you find most useful, provide feedback on our regular features, and give us insight into who you are and what you want to see in the magazine.

We’ve put the survey online at www.JeffLife.com to make it quick and easy for you to complete. It should only take a few minutes of your time, and yet, will provide valuable information on how we can continue to improve the magazine. If you choose to include your name and contact information, we will enter you in a drawing to win tickets to the Audubon Zoo’s signature benefit events, the Whitney Zoo-to-Do or the Zoo-to-Do for Kids. ◗

2011 Reader Survey is online at www.JeffLife.com.

Jefferson Life | March / April 2011

Drawing for Zoo-to-Do tickets will be held April 20, 2011.

Live, work

play well in Jefferson

n ow ckt Bu arn or Le rf nts rbo de Us Ha w Stu it on Ne Up son e F fer Be n is Jef w to aso Se Ho al rniv Ca

Help Us Get to Know You Better

photo provided by tim Dunford

photo provided by tom Ballantine

ABOUT THE COVER March/April 2011

Business Churchill Technology & Park Welcomes First Tenant Up Close & Personal with Monfra Deputy Chief Sue Ellen is Reel Money: Film Industry Booming

Teatro Wego! Theatre/Westwego Community Center is located adjacent to the Westwego Performing Arts Theatre on historic Sala Avenue. The venue can be configured in many different seating arrangements for performances, meetings, and receptions. The Theatre is managed by the Jefferson Performing Arts Society. photo provided by JpSo

Cover photography by tim Dunford 1

Contents

March/April 2011

LIFESTYLE & LEISURE

HOME & GARDEN

HEALTH & FITNESS

Parks and Playgrounds Give New Meaning to Spring Training...................... 10

Understanding Solar Hot Water Heaters..... 5

Don’t Surrender to the Common Cold ..... 17

Intimate Luxury in Contemporary River Ridge Home .................................... 12

Should I Go to an Urgent Care Center? ... 31

Westwego—From Directional Phrase to Final Destination ...................................... 14 Light and Easy: Italian Cuisine .................. 33

Springtime Planning with Mother Nature ......................................... 29

COMMUNITY Offering Hope and Healing: Heath Evans Foundation .............................................. 16

Hope in Cafe Hope .................................. 34

CRIME ABATEMENT

Take Note ................................................ 23

ECONOMIC DEVELOPMENT

Gun Buyback Gets Firearms Off the Streets ......................................... 24

Calendar of Events................................... 30

In Tune with At-Risk Youth: Band of Excellence ................................... 26

National Appeal Grows for Jefferson Parish ........................................ 32

JEDCO moves into Churchill Technology & Business Park.......................................... 8 Regional Business Incubator to Open ....... 11

UP CLOSE & PERSONAL

Reel Money: Film Industry is Booming ...... 18

Deputy Chief Sue Ellen Monfra Blazes Her Own Trail ............................................ 6

Q&A with John Young ............................. 20

Jefferson Schools Achieve Awards ........... 32 Providing Value to Our Members ............. 32 My Evaluation of the First 100 Days ......... 33 See It All .................................................. 35

Jefferson Life | March / April 2011

Count on it: Film Industry .................. 17, 22

Live, work

play well in Jefferson

w w w.jefflife.com AMY BOUTON, CONTRIBUTING EDITOR

Discover Jefferson Parish There is no better time of year than the springtime in south Louisiana. There is that window of time when the weather is pleasant, and everything starts to bloom. Fisherman, bikers, runners and hikers are out and about in huge numbers. What better time than to explore what is going right here, right now? What better time to unwrap and explore the many layers of Jefferson Parish? And when the spring showers prevail, what better time to take in a movie? Chances are you’ll find one that was filmed in our own backyard. Open up this issue and get a taste of what is waiting right outside your front door. You need only cross the Mississippi River to find the historical community of Westwego, which is home to Bayou Segnette State Park and the Farmers and Fisheries Market every Saturday morning. Stop by Cafe Hope restaurant on the Hope Haven campus in Marrero, and meet some

young men and women who are learning how to excel in the culinary industry while staying on the right path. Take a ride over to the new Churchill Technology & Business Park in Avondale and find out why Jefferson Parish is at the forefront of economic development and how your business fits into the plan. Keep your eyes open for any one of the many film productions currently shooting in the area. This is an exciting time for Louisiana, for Jefferson Parish and for Jefferson Life. Take some time to fill out our online reader survey and let us know the type of issues and features you’d like to see us cover. We want to hear from you. In the meantime, put the heavy coats away and shake off those winter blues. Spring is here! ◗

Jefferson Life Editorial Board David Andignac, Jefferson Business Council

Jackie Madden, Jefferson Community Foundation

Manuel F. Blanco, Atlantis international, inc.

Newell Normand, Jefferson parish Sheriff

Amy Bouton, G&A publishing

Violet Peters, Jefferson parish Convention & visitors Bureau

Kriss Fortunato, Jefferson parish public information officer

Jefferson Life | March / April 2011

Joanne Gallinghouse, G&A publishing

Brad Grundmeyer, Jefferson Chamber of Commerce Lucien Gunter, JeDCo Jim Hudson, omni Bank

Scott Rojas, JeDCo Diane Roussel, Jefferson parish School Superintendent Stacey Shane-Schott, Jefferson eDGe Jill Willie, G&A publishing

Publisher Joanne Gallinghouse Associate Publisher Sarah Cottrell Contributing Editor Amy Bouton Associate Editor Jill Willie Art Director Cheryl Feltman Sohn Graphic Designer Holly Watson Web Designer Julie O’Day Administrator Melissa St. André Contributing Writers Amy Bouton, Paul Cimino, George Gurtner, Anna Ribbeck, Jill Willie Contributing Photographers Tom Ballantine, Mark Day, Timothy Dunford, Terry Thibeau Production Gallinghouse & Associates Inc.

G&A PUBLISHING COMPANY Satellite Office: 3013 20th Street, Ste. A Metairie, LA 70002 Main Office: 409 W. 21st Avenue, Covington, LA 70433 Phone: 800-910-7631, Fax: 985-893-7686 e-mail: editor@jefflife.com www.jefflife.com © 2011 G&A Publishing Inc. All rights reserved. No part of this publication may be reproduced without permission of the publisher. Views expressed are not necessarily shared by the publisher or staff of this publication. Please mail comments or submit articles and photographs for Jefferson Lifestyles to the above address. If you wish to be mailed a one year subscription, please send your name and address with $20 for handling.

DISTRIBUTION

Your advertisement reaches approximately

87,500*

Distribution is guaranteed by direct mail plus supplemental pick-up locations. Our upscale mailing list includes the most sought after customers in Jefferson Parish. Why waste your advertising dollar on “throw away” publications when you could be advertising in Jefferson Life for pennies per mailbox? Call us today. You’ll be surprised at how affordable it is to advertise with the best. *Figures based on 2.5 readers per issue. Volume 3, Number 2

home

improvement І home І iMproveMent

Dance and Dine for Audubon’s Twilight Zoo at our signature benefit events!

ROBERT LAURENT PRESIDENT OF DIRECT SOURCE SHUTTERS & HOME RENOVATIONS, LLC

Understanding Solar Hot Water Heaters

Direct Source is located at 3110 David Dr. in Metairie. Call 456-5858 or visit them on the web at www.directsourceweb.com.

Your Ad will run AS IS

unless your respond to your Account executive

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March 2011

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Proper attire required for admittance to Whitney Zoo-To-Do. A limited number of advanced tickets available. Tickets are not sold at the door.

Jefferson Life | March / April 2011

The residential Solar Federal Tax Credit allows new and existing homeowners to claim up to 30 percent credit on the costs for a new solar hot water heater, and up to 50 percent in refunds from the state. Understanding the different systems helps residents benefit from the extended tax credit. Flat-plate collectors are made of copper tubes fixed to flat absorber plates. The design consists of a series of parallel tubes connected at each end by two pipes—the inlet and outlet manifolds. The flat-plate configuration sits within an insulated box, covered with tempered glass, and usually holds up to 50 gallons of water. Installing two collectors on the roof provides sufficient hot water for a family of six. Flat collectors demonstrate a good price performance ratio, as well as a broad range of mounting possibilities: on the roof, in the roof itself, or unattached near the house. Evacuated tube collectors are the most efficient collectors available where each evacuated tube acts like a thermos. A glass or metal tube containing the water is surrounded by a larger glass tube, and the space between the two works as a vacuum so that little heat is lost from the fluid. A heat pipe collector incorporates a special fluid which begins to vaporize even at low temperatures. Steam rises in the individual tube and warms up the carrier fluid in the main pipe by means of a heat exchanger. The condensed liquid then flows back into the base of the heat pipe. These tubes are ideal for Louisiana because they work well in a variety of weather conditions: overcast days, temperatures below 40°F, and, of course, sunny days. ◗

409 W. 21 st Avenue, Covington, LA 70433 985-893-7350 | Fax 985-893-7686

up close & personal

І CHieF MonFrA

Law Enforcement Trailblazer Deputy Chief Sue Ellen Monfra Heads Parish Prison Written by Jill Willie Photography by Terry Thibeau

Jefferson Life | March / April 2011

n Deputy Chief Sue Ellen Monfra’s desk sits a plaque with a quote from Thomas Edison: “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” This is a philosophy that defines Sue Ellen’s professional life. Without her determination and perseverance, she would not have made history as the first female District Commander and Deputy Chief in Jefferson Parish, much less a police officer. Fresh out of Archbishop Blenk High School, Sue Ellen went to work at the Lee Law Firm. Within one year after Harry Lee became Sheriff, she went to work at the Jefferson Parish Sheriff’s Office (JPSO) as a clerk. Although Sue Ellen grew up with her father in law enforcement (he was an investigator in the Jefferson Parish District Attorney’s Office and then a Colonel with the JPSO), she never considered becoming a police officer. It was a much more gradual process. As a clerk, she was exposed to the details of law enforcement and was intrigued by the reports, statements and investigative notes she was typing for the 100 or so detectives in her district. “By my third year, I knew I wanted to pursue law enforcement as a career. I would stop the detectives on a daily basis, especially the female detectives, and ask question after question about their jobs. I finally took the initiative and submitted my transfer to the police academy.” Sue Ellen said that although most people gave her an “Oh yeah…right” response, she was undeterred. “Once I made my decision, that was it,” she said. Her determination was challenged, however when then Lieutenant Fred Williams (who was later promoted to Deputy Chief), Sue Ellen’s supervisor, denied her request to enter the police academy. “He simply told me that I wasn’t ready,” she said. Ironically, Sue Ellen did not take his comment as a negative; instead taking it as a show of confidence in her abilities. “He wasn’t saying that I couldn’t do it. He was telling me that I needed to learn more, to hone my skills, before I would succeed in the academy.” She had to keep that positive attitude not once, not twice,

“I want them to know I made it here through perseverance. I am a prime example of opportunity...of what can be. I tell them that they always need to believe in themselves.” 1997, she made history as the first female District Commander in Jefferson Parish in charge of the 1st District (Fat City). For eight years, Sue Ellen managed an employee base of 74 officers. Two months after Hurricane Katrina, she was tapped by the late Sheriff Harry Lee to serve as Deputy Chief of Corrections. “I had no idea that Sheriff Lee was considering me for the position. Of course, I was honored, but it was a lot to take in, and quite frankly, I thought, ‘What do I know about running a jail?’” “Looking back now, I realize that Sheriff Lee saw in me things that I did not yet see in myself. He told me that I was a good manager and that is what he needed in the person in charge of corrections. A few days later, I accepted the position.” Today, Sue Ellen manages over 300 employees along with 1,000 inmates. “Being on the patrol side of law enforcement was very rewarding, but there is a different level of fulfillment in managing the care, custody and control of prisoners. Here we are taking care of individuals whom society has deemed the

worst under one roof,” she said. She said that five years later, she is still challenged. “I deal in a different realm than I did before. I deal with courts, judges and attorneys in addition to the day to day management of the job,” she said. While she admits it can be a daunting task, she has the training and skills to impose the rules and procedures in the jail. “There are rules and guidelines that govern inmates, just like there are in a job or family unit. When inmates violate rules, there are consequences,” she said. “There is a style of management to ensure all rules are met. The only difference is in who you are dealing with.” Sue Ellen points to her determination as an attribute that has helped her get to the level she is now. However, she gives most of the credit to the people who have mentored her over her 30-year career. “I hope that to someone in some way, I have made a positive difference in their lives. In respect to my female predecessors, I, like they, hope to pave the road for the future generation of women law enforcement officers to come.” ◗

Jefferson Life | March / April 2011

but at least three times before her transfer was finally approved. She remembers going in to Williams’ office that last time. “I respected his judgment and yet I knew I would keep going (applying) until he finally authorized the transfer. I remember going in that last time, thinking that the worst thing would be that he would tell me I wasn’t ready again. But he didn’t do that, he said that I was finally ready to be the police officer I wanted to be.” “Before Chief (Williams) retired a few years ago, he told me he was proud that I stayed on the job and kept learning until he thought I was ready. I never gave up.” Sue Ellen said she often repeats her story to new officers and members of her staff. “I want them to know I made it here through perseverance. I am a prime example of opportunity...of what can be. I tell them that they always need to believe in themselves.” Since becoming a police officer, Sue Ellen has continued to excel professionally. After being assigned to the second patrol division on the Westbank, she was promoted in April, 1990 to Sergeant and to Lieutenant in the 2nd District five years later. In May

economic development

І teCHnoLoGY pArK

photo by tim Dunford

Churchill Technology & Business Park Another Reason for Businesses to Call Jefferson Home

Jefferson Life | March / April 2011

efferson Parish is home to the largest concentration of technology companies in Louisiana, offering financing assistance and a variety of state and local incentives. Now, with the completion of phase one of Churchill Technology & Business Park, there is literally another reason for high tech companies to call Jefferson home. Encompassing 500 areas on the Westbank in Avondale, Churchill is the largest development of its kind in the metropolitan area. It is ideally located at the core of the most extensive intermodal transportation network in the South with access to the Port of New Orleans, six additional Gulf outlets, airport services, six Class one rail lines and major interstate systems. Churchill is just one of many developments on the Westbank over the last few years, providing a wide range of services and amenities including the Tournament Players Club (TPC) golf course (home to the PGA’s Zurich Classic), Alario Center and Sports Complex and improvements to Bayou Segnette State Park. Churchill is designed to house build-to-suit facilities from high end offices to light manufacturing. With stamped concrete sidewalks, boulevards, green space buffers, walking paths and water features, Churchill is protected by building and landscaping codes, covenants and restrictions to maintain the integrity of the development. High growth industries such as international logistics, defense manufacturing, energy, higher education, creative media and de-

sign, and health services are being targeted as tenants in the development. According to the Jefferson Parish Economic Development Commission (JEDCO) Executive Director Lucien Gunter, not only do these industries have high growth potential and pay lucrative salaries, they are attracted to and thrive in collaborative environments such as Churchill. “High tech companies tend to gravitate toward one another, establishing a critical mass in the industry.” JEDCO itself is leading the pack as the first tenant in the park. In April, it will move its administrative and financing offices into the park along with its incubator, the Business Innovation Center at Churchill. The Patrick F. Taylor Science and Technology Academy, a charter school in the Jefferson Parish Public School System, will begin construction of its site within the park in 2011. Built for form as well as function, the JEDCO complex is a modern, sleek structure made up of three departmental pods. In addition to state-of-the-art technology including wireless Internet and video conferencing and interactive presentation capabilities, the building has

The Churchill Tech Park is a significant development

Lake Pontchartrain

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Fairgrounds

Zephyr Field

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Protection Agency to meet financial requirements of parish businesses. It is also an authorized agent for the Louisiana Revolving Capital Fund. JEDCO can assist companies with identifying tax credits, rebates and other applicable incentives for businesses locating in the park. For instance, the Enterprise Zone (EZ) Programs offer businesses a $2,500 tax credit for each new job created, along with five percent rebate on sales tax for materials, machinery or equipment. Workforce development grants are also available to businesses for pre-employment training and the training of existing employees, regardless of their location within the parish. “It’s not just about attracting new business, its about attracting the right business. High growth industries are able to get involved with Churchill in the early stages of development to construct buildings with technological advancements that will help them grow faster and smarter,” Gunter said. ◗

(OPPOSITE PAGE) Churchill Technology & Business Park (CTP) is the largest development of its kind in the metropolitan area. JEDCO will move into its new building at CTP in April. Attractions near CTP include the Alario Center (TOP), Tournament Players Club (TPC) Golf Course (MIDDLE) and Bayou Segnette State Park (BOTTOM).

Jefferson Life | March / April 2011

been built for high energy efficiency and low ecological impact. Architect Kris Lowery with Perez Architects is working with JEDCO and the U.S. Green Building Council in hopes of having the complex LEED (Leadership in Entergy and Environmental Design) certified. In addition to utilizing daylighting, shut off systems and clean air filters within the buildings themselves, JEDCO also implemented recycling systems in the construction of the building, set aside priority car pool parking, and integrated the natural resources of the park into its landscaping and retention ponds. JEDCO is the financing agent for Churchill, assisting with financing of fixed assets, equipment, working capital and inventory. With a strong Aa1 Moody’s Bond Rating, JEDCO utilizes the lending resources of the U.S. Small Business Administration, Economic Development Administration, Department of Housing and Urban Development, and the Environmental

community

І ALternAtive proGrAMS

Parks and Playgrounds Give New Meaning to “Spring Training” Written by George Gurtner

Jefferson Life | March / April 2011

icture this...it is spring of 1960 in Southeast Louisiana. Hundreds of young boys fill baseball fields with bats and balls in hand. Fifty years later, boys (and girls too) are still flocking to the ball fields. The biggest difference is they are now joined by two special segments of the population—the youth of 50 years ago and the disabled. Programs for golden agers and disabled are skyrocketing at Jefferson Parish playgrounds and parks. Director of Jefferson Parish Recreation Department (JPRD) C.J. Gibson says of the improvements the department has achieved over the last few years, he is most proud of the programming that they have put in place to enrich the lives of all Jefferson residents, despite age or ability. “We have Senior Olympics and we help sponsor a ball for for them too. This is so fulfilling. I’ve been to these functions and I see so many happy faces. These folks are having a great time. There’s as much fun going on at these events as at any 11- or 12-year old athletic event.” “Our programs for the disabled community are on both sides of the river. We have athletic events and special activities like the disabled prom. It’s just like the senior program where youngsters dress up in tuxedos and prom dresses. Wow! It’s amazing! Last year we packed the Four Columns (Restaurant) and had around 1,500 people there,” he says. “What we don’t have is a specialized facility for them.”

Gibson points out his window toward the massive tract of land nestled between his office off David Drive and the Mike Miley Athletic Complex. “Right down there, that is where it will be,” he says. “Senator John Alario has gotten around $5 million in state money to build a special facility for the disabled.” “It’ll be tremendous,” he continues. “Nothing like it. I’m not talking about the planning stages. We’re past that. The money is there. We’re ready.” According to Gibson, JPRD will probably break ground this spring or summer. The complex, an all-purpose facility designed and built specifically for the disabled population, will take about 12 months to complete. “I’ve been here (with JPRD) 29 years. And I’ll tell you, nothing makes me prouder than this facility becoming reality,” Gibson says. “We’re almost there. I can hardly wait.” For more information on JPRD programs contact www.jeffparish.net. ◗

Written by George Photography by george

RIGHT TOP: Rose and Lenny Majors dance the night away at JPRD’s last Golden Ages Coronation Ball held at the Landmark Hotel. RIGHT MIDDLE: Krewe Captain Jake Kerth leads marchers at the JPRD Eastbank Golden Ages Mardi Gras Ball and Dinner Dance. RIGHT BOTTOM: The annual Irish-Italian Parade is always a big springtime hit on the JPRD alternative programs menu.

This all purpose facility, to be located on the Mike Miley campus in Metairie, will be built specifically for the disabled population.

JeDCo inCUBAtor

І economic development

Regional Business Incubator to Open Business Innovation Center at Churchill to be Part of JEDCO Office Complex Written by Jill Willie

“Our goal is to enable companies with high growth profiles to realize their potential. The Innovation Center helps local businesses grow from the ground up,” Gunter said. According to project manager Clayton White, “We will bring resources to bear in order to help these businesses grow. In addition to the programs and seminars, we will meet individually with each business on a quarterly basis to help them maintain their growth trajectory.” The Innovation Center is based on the success of the original JEDCO program which nurtured technology startups such as Reliagene, a DNA and forensic testing lab that created over 75 new jobs and recently sold to Orchid Cellmark. Since its inception in 1987, the incubator has hosted over 250 companies creating over 7,670 jobs for Jefferson Parish. “Our goal is to enable companies with high growth profiles to realize their potential. The Innovation Center helps local businesses grow from the ground up,” Gunter said. Interested companies must submit a brief overview and financial projections for review by the Innovation Center advisory board. Applications can be accessed at www.churchillpark.com. ◗

Jefferson Life | March / April 2011

ith the opening of its new complex in Churchill Technology & Business Park, the Jefferson Parish Economic Development Commission (JEDCO) is bringing back one of its most successful programs to date—its business incubator. A self contained building within the JEDCO complex, the Business Innovation Center at Churchill will host up to 10 technology startup companies with access to office space and equipment, wireless Internet, administrative assistance, and conference facilities with video conferencing capabilities. In addition to the actual tenants, the Business Innovation Center will be home to virtual tenants who can utilize the all of the assets of the program without the actual office space. “The incubator is much more than a facility,” said JEDCO Executive Director Lucien Gunter. “It is an integrated program designed to connect entrepreneurs with the resources they need to grow and prosper.” Programmatic seminars will be held every few months to address challenges that prevent many startup companies from growing into viable, profitable businesses. Incubator participants will receive assistance with business development, marketing, accounting and legal issues. They will also be connected to funding resources, such as angel investors, JEDCO financing, banks and financing institutions.

home

І FeAtUreD HoMe

Intimate Luxury in Contemporary River Ridge Home Written by Amy Bouton Photography by Tim Dunford

Jefferson Life | March / April 2011

hen a homeowner tells her interior designer that spending time in her master bedroom is like staying at a four-star luxury hotel every night—it is probably safe to say, the designer has done her job well. Nancy Hirsch Lassen, owner of Interiors and Extras on Metairie Road, has indeed done well. This modern, contemporary River Ridge home is peppered with exquisite touches, custom artwork painted by Nancy, and well-appointed, yet subtle details. “This homeowner is the ideal client because she trusts us,” Nancy says. “This line of work is so personal. You really have to know your client.”

The master suite is a fusion of stylistic choices and opulent textures. From the soothing mocha color on the walls to the metallically enhanced crown moulding; from the silk draperies with tassel trim, topped with silk basket weave valences that exude sensuality and serenity to the lavish accessories like the glass mosaic bedside lamps, this room is defined by balance and depth. While not overly feminine, its repetitive curves like in the custom arched headboard finished in hand-painted silk velvet fabric by Nomi (with complementary bedding) and the curved salmon-colored sofa with the woven texture soften its

personality. Shades of copper and coral infuse to create visual balance. Beauty was not sacrificed for practicality. Ample storage is available in the custom, built-in, faux finished wall cabinetry. Nancy says the key to an understated yet beautiful space is subtlety. “Strive to keep colors in similar values. Play down the contrast and your special pieces will become your focal points.” Just beyond the master bath lies every woman’s fantasy closet. Original artwork by local artist Carlos Lopez is surrounded by practical, yet handsome amenities like specialty belt cubbies, floor-to-ceiling

Designer’s Tips • Keep walls, mouldings and ﬂoorings in a similar value range for a quiet backdrop for art and accessories. • When you have space with many interruptions, i.e. doors and windows, paint trim the same color as the walls (or just a slightly lighter version) in order to make the space less “broken up.” • Art and accessories personalize and complete a home. Be sure to leave room in your budget for finishing touches.

LEFT: The master suite is a fusion of stylistic choices and

• When you’ve got a piece with good bones, or something super comfortable, repaint or recover it.

opulent textures. RIGHT: The master closet with original artwork features floor-toceiling glass shelves for shoes

• A metallic wash on crown moulding or faux painted piece can give an extra touch of pizazz to any space.

and custom cubbies for belts.

Original artwork by local artist Carlos Lopez is surrounded by practical, yet handsome amenities like specialty belt cubbies, floor-to-ceiling glass shoe shelving (to let the light from the

• When designing a small space, such as a closet, plan wisely and use your vertical space as well as your horizontal space.

windows in) and a His and Hers onyx countertop… This homeowner is a definite fan of all things that sparkle. “I like to have that one ‘jewel’ piece that I can look at and enjoy,” she says. The jewel of this room is definitely the chest, by C.R. Currin, opposite the door as you enter (strategically placed so that it is the first thing you see), with lime green painted foil leaf under glass. Grass cloth on the walls and neutral carpet create a monochromatic canvas which sets the stage for the homeowner’s favorite pieces like the bronze mosaic full-length mirror by Interlude with metallic accents, the immense raw amethyst rock procured from an estate sale of an impassioned rock collector, and the original pottery pieces by local artist Benny Burts. “This room really sums up the homeowners’ personal style,” Nicole says. “Their personalities are bright, adventurous, worldly and comfortable—all wrapped into one.”

Nancy says she and Nicole work so well together because they balance each other. “Nicole and I are really the perfect fit. I see the big picture and Nicole follows up on every minute detail. We are truly a design marriage made in heaven.” Nicole touts Nancy as someone who has literally taught her the design business from the inside out. “In the past, my concentration had never been drapery, bedding or textiles... then I met Nancy. She has given me a well-rounded perspective on my career choice and though it is hard work, I truly love doing it.” “I have had a relationship with Nancy and Nicole for five years now,” the homeowner says. “They are the picture of professionalism and they pay great attention to detail. They will go to great lengths to make sure things are the way you want and that you will have what you ultimately envisioned.” ◗

Jefferson Life | March / April 2011

glass shoe shelving (to let the light from the windows in) and a His and Hers onyx countertop to store personal effects. “When you are designing a small space, remember to draw the eye up,” Nicole Ruppel Jones, a designer who works closely with Nancy says. “Use all of your walls and go all the way up to the ceiling. In here, the monorail lighting, with art glass globes, creates a dramatic, high end boutique feel.” When this homeowner’s mother visits, she no doubt feels the same luxury in the guest bedroom (contents page) saturated in lush green hues. The Osborne-Little euro-shams adorning the guest bed were the inspiration for the entire palette of this space. “I like to begin a room as I would begin a painting,” Nancy says. “I pay attention to color, texture, scale and composition. When doing a room, begin with something you love, and you will end up loving the room.”

community

І WeStWeGo

Westwego—From a Directional Phrase to a Final Destination Written by Amy Bouton

Jefferson Life | March / April 2011

ack in the 1870s, a small community on the Westbank of Jefferson Parish became the site where a railroad to the west was built. As the story goes, train passengers would hear the conductor shout, “West we go!” as the train left the station, and that is how a small fishing and trapping town along the Mississippi River earned its name—Westwego. For Daniel Alario, Sr., Westwego is, simply put, “in his blood.” Besides holding the titles of president of the Westwego Historical Society and curator of the Westwego Historical Museum, Daniel’s family was among the earliest fishing families to settle in the area in the early 1900s. “I was born in 1936 on Avenue A, at the home of my Uncle Jesse and Aunt Ella. Since then, Westwego has really grown and changed, but it has still maintained its small town feel.” Daniel went on to marry his childhood sweetheart, Zenobia “Bebe” Rebstock, raise his own family, and take the helm at his family’s business—which is now run by his his adult children. For a town with such a small footprint (about one square mile, according to locals), Westwego is abundant in storied treasures. Its historic churches, like Our Lady of Prompt Succor Catholic Church and True Vine Baptist Church, (home to the oldest African American congregation on the Westbank, according to the Westwego Historical Society) have seen generations of families offer up their praise. Salaville, the historic district of Westwego, has its own stories to tell. The Westwego Historical Museum, Martin Seafood and the Conrad Buchler House are just a few of the properties in Salaville listed on the National Register of Historic Places. Westwego Councilman Glenn Green transplanted in the early ‘70s when he was asked by the new police chief, Dave Munch, to join his ranks as a police officer. Councilman Green would make history as one of the first African American police officers on the force. He has served his community ever since. “Westwego is really a fishing village that grew into a town. People still go out to Louisiana Street and buy shrimp right photo by tim Dunford

For a town with such a small footprint (about one square mile, according to locals), Westwego is abundant in storied treasures. Community Center and the Lazy River Landing on the Mississippi River at the end of Sala Avenue, provide residents and visitors a cultural sampling of life in this beloved cozy town. When Cathy Pailet found Westwego, she knew she was finally home. As the marketing coordinator for the Westwego Farmers and Fisheries Market, this Garden District transplant says she’s going to stay in Westwego until they bury her. “Living in this community is like being in one great big family.” Every Saturday, the Farmers and Fisheries Market at Sala Avenue and Fourth

Street opens at 8:30 a.m. Beginning in May at the same location, There are free Friday night concerts with vendors’ booths. In addition, Westwego hosts special events throughout the year like the crawfish cookoff in May and a pumpkin patch in the fall. Green touts Westwego as a safe, clean place to raise children. Indeed, a great place to put down roots. “Everyone should come and see us for themselves,” he says. “Westwego is the best kept secret in Jefferson Parish.” To find out more about events and attractions in the City of Westwego, visit www.cityofwestwego.com. ◗

Jefferson Life | March / April 2011

off the boats,” he says. “And the fishermen still give away extra fish they might have caught inside their shrimp nets. This is a good small town, where everybody knows everyone else. And, we have so many wonderful things to do!” In addition to some of the best swamp tours in the area, according to Green, there is Bayou Segnette State Park, offering nearly 600 acres for camping and picnicking and the Mississippi River which provides its own striking majesty. Modern wonders like the Westwego Art Center (WAC), the Westwego Performing Arts Theater (Teatro Wego!), the Westwego

OPPOSITE PAGE: The corner of Sala Ave. and Fourth St. is home to the Farmers and Fisheries Market, where vendors sell their wares in a park-like setting. National Historic Register properties of Westwego include the Historical Museum (TOP LEFT) and Martin Seafood (BOTTOM LEFT). ABOVE: The Lazy River Landing at the foot of Sala Ave. offers a view of the Mississippi River and the Eastbank.

community

І HeAtH evAnS FoUnDAtion

Offering Hope and Healing Saints Player Heath Evans forms Foundation Born from Love Written by Amy Bouton

Jefferson Life | March / April 2011

ew Orleans Saints fullback Heath Evans knows firsthand that the scars left behind from childhood sexual abuse are infinitely more painful than those left behind from hits on the football field. His wife of nine years, Beth Ann, was a victim of childhood sexual abuse when she was in the third grade. As a witness to the prison of emotional pain that tethered Beth Ann to her past abuse, Heath stopped at nothing to find her help to begin healing. As a result of this process, he decided to create a place that would help other abuse victims. “This foundation was birthed out of a love for my wife. Our main focus is the emotional healing, hope and health of the victims and their family members,” he says. The Heath Evans Foundation, and the many helping agencies that work with it, offers access to the finest counselors, links to resources, and partnerships with local agencies in order to aid both victims of sexual abuse and their families. “We try to meet the needs of everyone who seeks us out. In addition to offering individual counseling, we are a great network for other resources and services. We want to set victims free from the hopelessness they feel.” FBI statistics show that one in every four girls is sexually assaulted before the age of 18, while the U.S. Department of Justice reports that 90 percent of male victims in nearly every type of sexual crime are under the age of 17. Statistics like these are impossible to ignore. In addition to the sheer volume of sexual abuse, many victims may never get the chance to speak out or seek help because they are engulfed in fear and shame. That is why Heath created a special link to www.imavictim.com on the foundation’s website. “The healing process begins when victims have the chance to tell

photo by tom Ballantine

their stories. At imavictim.com, people can share their stories, no one has to know their names, and there are no consequences,” he says. Victims who post on the site receive a follow-up email to let them know about resources available to them should they decide to seek help. Since he joined the Saints, Heath and his family have come to love New Orleans for its warmth and acceptance, and of course, for its food! Heath says his foundation and its mission have been embraced by this community. “We are needed here. There is a sense of openness here; and we have a unique cause. People inevitably know someone who has been affected by this type of abuse.”

This year, Heath will host the second annual Heath Evans Foundation Softball Showdown–New Orleans (Offense vs. Defense) in late April. For a mere $10, fans can enjoy a friendly rivalry between their beloved Saints players. “We strive to make this event family friendly. I think people will like seeing their favorite football stars trying to play a different sport.” Corporate sponsorships are still available for the event and all proceeds will benefit the Heath Evans Foundation. For more information on the Heath Evans Foundation, the Softball Showdown, or sponsorship opportunities visit www.HeathEvans.org or call 561-282-6345. ◗

pHArMACY

І health

Your Ad will run AS IS Count onunlessityour respond to your Account executive with correction

5:00 pm | Tuesday, February 8

www.JeffLife.com Film Industry Incentives 985-893-7350 | Fax 985-893-7686 JOHN F. DIMAGGIO, R.PH. PATIO DRUGS

Don’t Surrender to the Common Cold Proof #1

Nov 2010

March 2011

Patio Drugs is located at 5208 Veterans Blvd. in Metairie. Call 504-889-7070 or visit them on the web at www.patiodrugs.com.

409 W. 21 st Avenue, Covington, LA 70433

Signature 5% Additional state 985-893-7350 | Fax ______________________________________ 985-893-7686 Proof #2 FINAL labor incentive that can Date _________________________________________ be earned on the payroll of Louisiana residents unlessedyour respond to your Account executive employedAS by IS a state certifi Approved Approved WITH CHANGES by Please Change SEND NEW P with corrections motion picture production

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3% Additional local cash rebate available in Jefferson Parish

Fax corrections to 985-893-7686 or email back to your account executive. Sources: www.filmjeffersonla.com and www.louisianaentertainment.gov

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During this time of year a war is looming. Many of us are engaged in that war—fighting severe colds and other respiratory infections. There are many obstacles to coming out the victor in the war against colds. Getting sufficient rest is extremely important and, in fact, essential. Frequent hand washing has been proven to reduce the spread of infection. Also, medication regimen compliance during the cold season should be strictly followed. The less compliant we are, the more difficult it becomes to “beat” these infections. Most often people do not comply with their regimens because they don’t understand the duration of therapy, they forget to take a dose or doses of medication, or they stop taking it because they don’t like the taste. We may begin taking an antibiotic at the beginning of an infection when we are feeling most miserable and stop taking the drug when we start to feel better. However, if the medication is prescribed for five days, we should complete five days of doses. Just because we feel better doesn’t mean the fight is over. To ensure better compliance, set a timer, clock, watch or cell phone alarm to remind yourself to take all doses. If unpleasant taste is a factor in not taking your medication, talk to your pharmacist. Often, medications can be compounded with different flavorings to enhance the taste and encourage compliance. Finally, a big factor in winning the war against the winter infection is making sure you have and understand all the information about the medicines you are taking. Patients who understand how and why to properly take their medications have minimal issues with compliance. Being informed will help prepare you win this season’s healthcare battles. ◗

Fax corrections to 985-893-7686 or email back to your account exe 30% State incentive for total instate expenditures related to Requested proofs beyond three will be subject to production fees the production of a motion picture

economic development

І FiLM AnD viDeo

Reel Money: How the Local Film Industry Impacts the Economy

Written by Amy Bouton Photography supplied by Chapman/Leonard Studio Equipment, Inc.

Jefferson Life | January / February 2011

ere in southeast Louisiana, when someone new moves into town, we heap on the southern hospitality. When it comes to the film industry, we are no different. Over the past decade, this region as well as the entire state have seen the film industry develop into more than just the novelty it once was. Movie sets are commonplace, citizens are seizing career opportunities, and Jefferson Parish is in the thick of it all. Because Jefferson is so friendly to the industry, it is an attractive place for

businesses to settle. While the state of Louisiana offers film tax credits and other incentives, Jefferson goes even further. “One of the things Jefferson did was to add local incentives on top of the state incentives,” Parish President John Young said. “Our culture and lifestyle are conducive to the film industry.” With more room to spread out than in the city, but with proximity to New Orleans, Baton Rouge and even Lafayette—Jefferson Parish is a logistical win.

From the Nims Center in Elmwood through Distributor’s Row in Harahan, the film industry has a prominent presence in the parish. Chapman/Leonard Studio Equipment, Inc., based out of Los Angeles, has been in business renting specialty equipment like dollies, telescoping cranes and camera cars to filmmakers since 1945. According to Christine ChapmanHuenergardt, the marketing director for Chapman/Leonard, opening an office in Harahan in 2006 was an easy decision.

The entire state has become a mecca for the film and video industry. LEFT: Devine Awakening was filmed in Lafayette. TOP LEFT: Earthbound was shot in New Orleans. TOP RIGHT: Battle LA was shot in Baton Rouge. ABOVE: The Mechanic is an example of a recently released movie shot in the New Orleans metropolitan area.

of 2011, I have worked with at least five major productions including So Undercover starring Miley Cyrus, and Contraband with Mark Wahlberg, and that is just in the first two months of the year.” Local business like service stations, restaurants and realtors are not alone in reaping the benefits of this thriving industry. Small, specialty businesses are as well. Sean Brauer, owner of Mr. Wheelchair in Jefferson, says he has been contacted by the film industry at least a dozen times, like for the recently released feature film The Mechanic. “We will either rent or sell regular wheelchairs. And, sometimes a director will want a specialty chair for a certain scene,” he says. “We also had chairs in The Skeleton Key and The Bad Lieutenant. It is absolutely good for the economy.” ◗

Jefferson Life | March / April 2011

“We had already been doing business in Louisiana, but we felt the time was right to locate an office here. Harahan is conveniently located in a nice area outside of downtown, and we have ample space to store our equipment. Plus, we got an additional incentive for production from the state, and then an additional rebate on top of what the state offered from the parish.” Craig Rice manages the Harahan office and noted a number of secondary, indirect ways they impact the local economy. “We

fill up our vehicles at the gas station around the corner from here. We often eat at local restaurants for lunch. The company rents an apartment here. So, there is definitely an impact on the local economy.” Craig says that he sees a positive future in this industry for the area as a whole; and for himself, a long viable career. Jennifer Van Vrancken, Chief Administrative Assistant in Jefferson Parish as well as liaison to the film industry, says there are multiple productions in progress at any given time in Jefferson Parish making a huge impact on the economic bottom line. “It is hard to quantify an exact dollar amount because there is such a trickle down effect on so many businesses when a production is in town—which right now is multiple productions all the time. Since the start

economic development

І JOHN YOUNG

Q&A

With John Young

Written by Jill Willie Photography by Tom Ballantine

Jefferson Life | March / April 2011

What are the top reasons for businesses to locate or relocate in Jefferson? What does the parish offer existing and expanding business?

The thing that makes Jefferson Parish unique is the “tripod of cooperation”–parish leadership, community and civic leadership, and business leadership. We all work together toward a common goal. One example is with our Code Enforcement. The Parish, Sheriff’s Office and citizens worked together to get rid of blight. This helped us reduce crime and protect our citizens from fire and structural hazards. At the end of the day, our greatest asset is that Jefferson Parish is a great place to live,

work and raise a family. We are a stable and viable community, serving as the retail center for the entire metro area. We have the largest workforce and we have one of the lowest unemployment rates in the state. Our conservative fiscal management has resulted in a bond rating that is higher than the state’s itself. This makes Jefferson an attractive place for business and industry to invest. And, of course, we are a diverse parish, geographically and culturally. With existing businesses, we are at an advantage because they already know what we have to offer. Most businesses want to stay. We may need to work at making it more attractive and competitive for them

to stay, as we did with Peoples Health. Ultimately, money talks. We have over 40,000 active businesses in our parish. Most of them are small or medium-sized businesses. With a net growth of over 8,000 new businesses since Katrina, Jefferson remains a vibrant and vital community. Macy’s decided not only to re-open its store in the Esplanade Mall, but increased its investment with a new store at Lakeside. New Orleans Airport is within 30 minutes of most everywhere in parish. We have the Mississippi River, rail lines, interstates and highways. In fact, the biggest problem we have with growth is that Elmwood Industrial Park has grown to its

We have the largest workforce and we have one of the lowest unemployment rates in the State. capacity. Now we are in a position to have an Elmwood Industrial Park West with the expansion of the Huey P. Long Bridge.

Can you elaborate on your description of Westbank as the “last frontier”? The biggest plot of large, raw, undeveloped land in the metropolitan area lies between the Harvey Canal and St. Charles Parish line. I envision that this area and the new Huey P. Long Bridge will be to Jefferson what the Superdome was to the development of Poydras Street. The center of New Orleans’ business district moved from Common Street to Poydras because of the Superdome and the economic opportunities it brought with it. The good news is that we have a master plan in place to develop the area in a prudent way. We are using Smart Growth principles to create mixed use developments that feature commercial, high end residential and affordable housing. Green space is also a priority along with other quality of life issues like pedestrian friendly communities and biking paths.

What are the top Westbank projects you are most excited about and why?

Do you think industrial developments along the river can exist in harmony with high tech jobs that CTP is trying to attract? We have a need for both types of industries in the parish and they complement each other. In fact, on the Avondale site, there is a high tech Naval Architecture office and a component of UNO next door. I can see an industrial offshoot of a business at Churchill locating at Avondale. The film industry is another example of high tech and industrial businesses working together. We will continue to aggressively promote and attract the film industry, expanding the Nims Center and possibly establishing studio space at the Tech Park. Right now, we are turning away feature films because we don’t have enough studio space at the Nims Center.

What is the impact of the expanded Huey P. Long Bridge on Jefferson, economically and psychologically? Since the first time I ran for office, creating one Jefferson has been a priority for me. We have made a lot of progress in uniting people and businesses on both sides of the

river. But the Huey P. Long Bridge has long been an impediment to crossing the river. If people wanted to get across the river on a modern bridge, they had to go through Orleans, separating the parish even further. An expanded Huey P. Long Bridge will make it more convenient to cross the river. This, in itself, will help tie the two banks together. In such a big parish, it’s becoming more about transportation ease rather than the Eastbank or Westbank. For instance, Bridge City is farther away from administrative offices on the Westbank than the Eastbank. It makes more sense to cross the bridge than to go all the way through the Westbank.

How do you see CTP affecting the burgeoning film and video industry? When I was elected in 2004, I attended an industry hunting trip with then Mayor Ray Nagin, then Lt. Governor Mitch Landrieu, St. Tammany Parish President Kevin Davis and industry site selectors. Even then, we were on top of their ‘good list’. We were leading the way with film tax credits and incentives and other states were just beginning to copy us. One of the things Jefferson did was to add local incentives on top of the state incentives. Once there is a comfort level with doing business here, they will stay and grow the industry. Dailies can be done in one day without shipping them to Los Angeles. Some states like Michigan are doing away with incentives, keeping us in the cat bird’s seat. We are making strides in regard to labor and that could range from sets, clothing, art direction and animation. A film can employ continued on page 22

Jefferson Life | March / April 2011

Of course, the Huey P. Long Bridge is number one because of the impact it will have on our residents and the economic development opportunities it will bring. Other new projects are the Churchill Technology & Business Park (CTP) and its next door neighbor, NOLA Motorsports. The racetrack will bring a tremendous infusion of people with high disposable incomes who will eat in our restaurants, stay in our hotels and visit our attractions. The TPC (Tournament Players Club) puts us on a national stage

with the PGA’s annual Zurich Classic. If we play our cards right, the Avondale site will also be a source of positive economic news. We have a challenge but also an opportunity to make even more out of Avondale. While there is a slim likelihood that one employer will take over the entire site, there are smaller companies that are interested in settling there. Its location near the bridge rail line and the future I-49 corridor makes it prime real estate.

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Count on it 56

Film Industry Statistics up to 300 people. Now we have a support Your Ad will run AS IS system in place to service projects as they

unless your respond Feature films wrapped in Louisiana (2009)

to your Account Executive with corrections by movies to keep people come in and enough

steadily employed. People can actually make a living in the industry—not just parttime. And, not just a living, but a decent $17,150 Fax corrections to 985-893-7686 or of email back2011) to yourliving. account Theirexecutive. salaries are getting pumped $22,640 Television productions in pre-production in Louisiana (as February, back into our economy. $33,750

Productions filmed in Jefferson Parish (as of February, 2011)

5:00 pm | Tueday, February 7

Television productions wrapped in Louisiana (2009)

www.JeffLife.com 8 Feature films in pre-production in Louisiana (as of February, 2011) 985-893-7350 | Fax 985-893-7686 3

Television series currently filming inproofs Louisiana (as ofthree February, Requested beyond will 2011) be subject

to production fees.

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We have learned a lot of lessons from Katrina—things to guard against and protect Approved AS IS Approved WITH CHANGES Please Change SEND NEW PROOF against. We have done the same thing with the Emergency Operations Center, building it on higher land in Gretna. We have seen $1 billion in hurricane protection and flood mitigation projects since then. On June 11th, this year, we will achieve 100-year storm protection. The Western Closure Complex pumps at 20,000 CFS (Cubic Feet Per Second), keeping storm surge from coming into the Harvey Canal. This will make the Harvey Canal flood wall redundant. Colors represented on this proof are an approximation of actual printed material. Once our levees are certified for 100-year This ad may not be used without permission from G&A Publishing. Failure to acknowledge or return this proof will not alter contract obligations. storm protection, our businesses and residents should reap the benefits with lower insurance rates.

rch 2011

What Does an

Look Like?

Not all angels have wings. Some have their feet planted firmly on the ground. And they walk the streets of your city. We want to know their names and hear about the work they’re doing on behalf of Louisiana’s children.

How can local economic development efforts be balanced with the need to grow the entire region?

Jefferson Life | March / April 2011

I believe in supporting regional issues. Nowhere is regionalism more evident than with our professional sports teams. The fact is, Jefferson is home to the New Orleans Since 1995, the Blue Cross and Blue Shield of Louisiana Foundation has given Saints practice facility on the Eastbank and major support and recognition to extraordinary individuals who dedicate their lives home to the practice facility of the Hornets to helping our children in Louisiana. If you know someone who has been an angel in on the Westbank. Colors represented this proof are by anMay approximation of actual printedpackets material. the lives of children,on nominate them 13. Angel Award nomination Katrina, we learned that floodwater, This ad may not be used without permission fromby G&A Publishing. to acknowledge or return this proof will not alter contractAfter obligations. are available calling toll-free Failure 1.888.219.BLUE (1.888.219.2583) crime and businesses don’t recognize parish or e-mailing Angel.Award@bcbsla.com. boundaries and after this spring and summer, we learned that oil doesn’t recognize them either. We are united on the way we recover from disaster, and as a result of the BP oil disaster, we have achieved national attention on the need to work together to save our coastline, 01MK4722 01/11 marshes, bays and estuaries. ◗

Home H

Medica LPN

JEDCO offices in CTP have a raised $55,670 RN building structure, redundant wiring and a generator on site—all lessons Signature _____________________________________________ learned from Katrina. How do you think potential tenants will relate to Date ________________________________________________ these improvements?

Sources: www.filmjeffersonla.com and www.louisianaentertainment.gov

Proof #1

Summe Entertai in Jeffer

NOMINATE YOUR ANGEL TODAY.

Take Note 3-on-3 Basketball Tournament to be Held March 19-20 Kenner’s Laketown will be ﬁlled with

Business and Industry Leaders Briefed by Governor Jindal Governor Bobby Jindal spoke to approximately 250 business leaders at the New Orleans Airport Hilton January 21, brieﬁng them on Louisiana’s economic and educational programs. Jindal said Louisiana

The messages will be retrieved by personnel in the administration. Parish President John Young decided to add this service at no additional cost to parish government in an effort to make sure that parish employees and citizens have a safe and anonymous

basketball players during the Xcel Hoops

method to report any type of misconduct.

basketball tournament March 19-20. Teams

Reports of wrongdoing can also be sent

of four will play in a single elimination

by e-mail to: NoWay@jeffparish.net or by

tournament (three games guaranteed) over

mail to Ofﬁce of the Parish President, P.O.

the two-day period. Divisions start at third

Box 10242, Jefferson, LA 70123. Anyone

grade boys/girls and continues through the

wishing to speak to someone in person can

40+ division. For more information and

make that request by leaving a message on

to register your team, log on to

the hotline or request a return response via

www.xcelhoops.com.

e-mail or letter.

Jefferson Parish to Hold Municipal Elections

Terrytown Spring Festival Expects 10,000 Visitors

With all the exciting events happening

The Terrytown Spring Festival will

is continuing to make inroads in ethics

this spring, don’t forget to exercise your

be held at the Recreation Center on

reform, reducing drop out rates in our high

voting privileges. There are parish-wide

Heritage Ave. March 18-20. Put on by

schools, and investing in and modernizing

elections for Jefferson Parish Assessor and

the Terrytown Civic Association and the

the state’s infrastructure through coastal

Council-at-Large. Early voting runs from

Volunteer Fire Department, the event will

restoration and hurricane preparedness

March 19-26 for the primary election on

have amusement rides, food and drink

efforts. Quoting 38,000 new jobs as a result

April 2. The general election will be held

vendors, craft vendors and 14 bands that

of economic wins, Jindal said Louisiana has

April 30, with early voting April 16-23.

will provide music for all ages. Admission

stemmed the tide of losing its citizens to

Ballot information can be found at

is free.

other states for job opportunities. “We are

www.sos.louisiana.gov.

now bringing our children home,” he said.

Whistleblower Hotline Available Anyone with information regarding government can now call 73NoWay (7366929) and leave a recorded message. The hotline will not require anyone to leave a name or phone number and will not have call tracking or telephone tracing features.

Jefferson Life | November/December 2010

wrongdoing within Jefferson Parish

crime abatement

І GUN BUYBACK JEFFERSON PARISH SHERIFF'S OFFICE

GETTING

GUNS Off the Streets: Gun Buyback Program Sees Second Successful Year

Written By Amy Bouton

Jefferson Life | March / April 2011

he senseless deaths left in the wake of gun violence break the hearts of not only the families who must deal with the aftermath, but also of the ministers who must lay them to rest. Reverend Dr. Norwood Thompson, Jr., chairman of the New Orleans-Jefferson Gun Buyback Committee, has seen and felt this heartache firsthand. That is why, in 2009, with the unwavering support of Sheriff Newell Normand and the financial backing of local sponsors, the committee brought this immensely successful event to Jefferson Parish for the first time. “We are in full support of this program,” Sheriff Normand says. “While no single remedy will stop crime on its own, taking steps to come together to get guns off the streets can only help this cause.” According to Thompson, Sheriff Normand

was instrumental in expanding the program this year to two local churches (one on each side of the river) in Jefferson Parish. “Because this project is funded solely by sponsorships, the budget for the gun buyback is dependent on the amount of money we raise. This year, a local benefactor donated a substantial amount of money on the day of the program so that no one who wanted to sell a gun would be turned away,” Thompson says. He also remembers that one young man, who had been previously incarcerated, came in and sold two assault weapons. The man told Thompson that he wanted to do the right thing and stay out of trouble. “Sometimes, people are just grateful for the chance to rid their homes of weapons,” Thompson says. “They turn in guns, know-

ing that their loved ones are not supposed to even have them in their possession. We get lots of teenagers and young adults, but there have been occasions where grandparents come in and tell us the teenager in their home is not even aware that they are turning in the gun, but they feel safer knowing it is out of their house and out of his hands.” During the buyback in late December of last year, there were handguns, assault weapons, rifles and various types of ammunition turned in. Dr. Glenn Green, vice chairman of the Buyback Committee recalls his shock at one scene in particular. “One young man came in with a shopping cart full of six street sweepers (shotguns with high capacity magazines attached). They were brand new. If you have a street sweeper and a 50-round clip—you are not hunting.”

Photos courtesy of JPSO's Mark Day and Jefferson Parish.

ABOVE: One of the guns turned in for cash had “Thug Life” carved into it. RIGHT: All of the guns were taken to the JPSO Crime Lab, where they were fired and tested for ballistics. BELOW: In addition to firearms, citizens also turned in boxes of ammunition.

weapon is turned over to evidence so that the evidence profile on that case can be completed. If not, the officers deliver them to a nearby foundry for disposal. Over 300 guns were retrieved this year. LaChute says the JPSO officers who witness the sheer volume of weapons and ammunition that come in think it is a great program. “For our officers, they see the assault weapons and handguns come in and they know it’s one less gun they have to worry about going up against on the street, or 1,100 less rounds of ammo they have to fight on the street.” Sheriff Newell Normand is enamored with the program because it is fully funded through private sponsors, all buyback transactions are voluntary, and menacing weapons come off the streets and out of the hands of criminals. “While we cannot take the guns out of every violent criminal’s hands, we can dispose of the hundreds of weapons that come to us through a buyback like this and take them out of circulation once and for all, so that they are never used

in the commission of a crime,” he says. For Thompson, his passion for the gun buyback program is easy, “Sometimes we hear criticism for what we do. But I know that if we can even take one weapon off the street, and we can stop that gun from being used in a crime, and we can potentially save even one life—we have accomplished something.” ◗

Jefferson Jefferson Life |Life March | Summer / April 2009 2011

There were no questions asked during the buyback, so people felt more comfortable about turning in weapons. Any working gun was accepted, with $50 in cash being given for handguns and $200 in cash for assault weapons. “We’d rather get the weapon,” Green says. “We are already conscious of the violence. We stand up on the pulpits over the caskets of these young people. This event does not just help the community. It is a little salve for us too.” For gun owners who wished to keep their weapons, free gun locks were given away, and a firearms instructor was on site to teach proper gun handling. The most recent event was really a community affair, with free health screenings and flu shots as well. According to Deputy Chief Steven LaChute, the intangible benefits of the gun buyback program are really immeasurable. “The gun buyback events have an impact because they get these kinds of weapons out of people’s hands,” he says. “One man came in with 1,100 rounds of AK47 ammo. We had no idea why he had it, but we know that if it got into the wrong hands, there would be no way to tell what would happen.” JPSO is responsible for the collection, testing and destruction of the arms. Officers perform ballistics tests and will continue to test the weapons at the Crime Lab. If a ballistics test shows that a particular weapon has been used in a crime, the

25 B

crime abatement

І BAND OF EXCELLENCE

In Tune with At-Risk Youth: Band of Excellence Written by Jill Willie Photography provided by JPSO

Jefferson Life | March / April 2011

n a recent rainy Wednesday afternoon, the Jefferson Parish Sheriff’s Office’s (JPSO) Training Center was abuzz with activity. It wasn’t filled with recruits, however. On that night, the building’s gym, as it has been for the last eight months, was playing host to the JPSO Cops & Clergy’s Band of Excellence’s rehearsal. The Band of Excellence, while under the auspices of the Cops & Clergy Coalition, is the brainchild of Sheriff Newell Normand. It is another example of how the Sheriff’s Office is developing positive programs and

experiences for the area’s at-risk youth. Students from the ages of 13-19 are eligible to participate in the band. According to director Hezikiah Brinson, most of the members belong to their schools’ bands, but it is not a requirement for the Band of Excellence. “Any student who has an interest in music and desire to learn a particular instrument is eligible. However, if someone is already a member of a school band, he or she needs to remain in that band in order to participate in ours. We are not trying to replace the school band experi-

ence. We are trying to enhance it,” he said. The band is also a marching band that participates in special events. It has already performed at a Crimestoppers event and, most recently, at the JPSO Police Academy’s graduation in December. Brinson envisions having the band play at such venues as Saints and Hornets games and the Macy’s Thanksgiving Day Parade. The program consists of a pretty rigorous schedule, with rehearsals three times a week. While practicing music is the main focus, it is in no way the program’s only

“The Band of Excellence is designed to provide life skills. We just happen to do that here through music,” Brinson says.

focus. “The Band of Excellence is designed to provide life skills. We just happen to do that here through music,” Brinson says. Since its inception, Brinson, along with Deputy Chief Richard Rodrigue, Sergeant David Green and administrator Renee Washington, have overcome numerous logistical and financial challenges in putting this group of young men and women together. Because the students come from schools throughout Jefferson Parish, transportation was an issue. Coupled with the fact that most of them do, in fact, participate in their own school bands, Band of Excellence practices begin after their school commitments are fulfilled. (Practice runs from 6:30-8:00 p.m.) Sergeant Green runs a bus from the schools on the Westbank of the parish while the Sheriff’s Office of Community Relations handles the Eastbank. “The kids go straight from their school practice to us and many of them don’t even get home until 9:00,” Rodrigue said. “We could not send them home that late without eating dinner. Therefore, we provide dinner

before each practice.” On this evening, band members trickled into the gym foyer and stood in line for lasagna, salad and bread. As Washington served them, she chatted with each and every one, asking about their days or particular classes they may be struggling in. She has an excellent rapport with them, knowing who eats specific foods and even providing their favorite salad dressing. “I have one daughter and two grandsons, but now I have these kids too,” she joked. Brinson infuses academics into everything he does with the band. Because many of the kids know how to play by ear, he is teaching them how to read music. This discipline is helping eye coordination which enhances reading skills. In learning notes and scales, the kids are getting a better understanding of numbers and fractions. Brinson adds that he even gets into philosophical discussions with them, having them ponder whether or not you can actually hear silence. Students also work together on assignments and tasks using the buddy system.

PREVIOUS PAGE: The Band of Excellence performed at the Police Academy’s Graduation in December. THIS PAGE TOP: The Band practices its drill techniques. THIS PAGE BOTTOM: Renee Washington volunteers to help with the band.

For Alida Blunt, this technique has done more than enhance learning for her nephew, Shannon Simmons. It has helped him forge positive relationships and simply enjoy being a 13-year-old. Alida read about the Band of Excellence in the paper and thought it would provide a positive experience for Shannon. “Shannon was definitely a child at risk because of his background. His aunts and I are helping to continued on page 28

community

І PARISH GROWTH

Positive Experiences Help Fight Crime On behalf of the Sheriff’s Office, I extend my congratulations to the JPSO Band of Excellence for their outstanding performance at our Police Academy Graduation. This group of exceptional young men and women, have worked tirelessly in honing their skills. I applaud their dedication and commitment. While the Band of Excellence produces a great show, it is also producing great individuals. Targeting at risk youth from 13-19, the band is providing a positive outlet. Too often, our youth turn to drugs and violence due to lack of direction. Programs like the Band of Excellence and Young Marines are engaging our kids and giving them opportunities to succeed outside the drug culture. For all its strides, the Band of Excellence is still in its infancy. Today, there are actually more band members than instruments. Students have to sign out instruments and take turns playing. Because the band relies solely on private funding and grants, it can only grow in proportion to monies raised. With the financial support of the business community, we can literally give the Band of Excellence the instruments it needs to grow and succeed.

Jefferson Life | March / April 2011

Sheriff Newell Normand

continued from page 27 raise him and so he’s more used to being around adults than kids his own age,” she said. “Because he has a brain shunt, he would have never been able to play sports. This band is now his refuge and he loves it.” Alida said Shannon has phone numbers for a few of his band mates and he is beginning to call them to talk about the band. He also spends time on the computer looking at different marching bands. “It has helped elevate his self-esteem. He’s more social now.” It is not just Shannon who has responded positively to Brinson’s teaching style. With varied career goals including business management, teaching and even becoming a professional football player, almost all students say they want to pursue music in college. Paul May, a junior at West Jeff, said he wants to get a business degree in college, but since learning music theory in the Band of Excellence, he is thinking about pursing a dual degree. Saul Amerzuca is in eighth grade at Gretna Middle School. He was admitted into the Band of Excellence a few months ago after learning about the program from his school’s band director. He said he is learning more challenging songs, but that he is enjoying it. “Mr. Brinson doesn’t give us a sheet of paper and tell us to read it. He tells us about the theory behind it and breaks it down so we will be able to understand it more.” As practice time nears, music begins to stream through the gym. Some kids are

tuning their instruments, some are playing Mardi Gras music and some are getting their sheet music together. Even Shannon— whose aunt had purchased a used baritone for him just hours before—was showing off the instrument to a few friends. It is a refreshing scene, to see kids of different races, ages and sexes joking and laughing with one another. “There is a special dynamic that happens with bands,” Brinson said. “They really become extensions of members’ families. That goes for the students as well as instructors and administrators. Of all of the relationships that have been forged, the most impressive is with members of law enforcement. They have torn down the walls that had existed and see them now as individuals, as loving and caring people. We need our kids to work with law enforcement. Not against them.” The Band of Excellence will be hosting a four-week camp for students ages 13-19 during the summer. For more information, please contact Mr. Hezikiah Brinson at the Cops & Clergy office, 504-364-5432 or 504-364-5438. ◗ ABOVE: Shannon Simmons shows off his baritone to band director Hezikiah Brinson.

GARDENING

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Springtime Planning with Mother Nature Written by Anna Ribbeck

Approved AS IS

March winds and April showers will bring stand tall with their exotic, strong hues. May flowers. Not last year! We gardeners TheCHANGES abundance of choices of plants durApproved WITH accepted the challenge and carried on, ing March and April necessitates planning understanding that although Mother Nature ahead because you need to make sure there loves tradition, she also enjoys teasing us a Change is room for planting annuals, flowering Please SEND NEW PROOF bit when she diverts from the regular routine. trees and shrubs to the garden design. No matter what surprises she has in store for These will attract the birds, bees and butus year after year, we chalk it up to experiterflies year after year, as they too enjoy the Signature _____________________________________________ ence and go back to work in our gardens. gifts of the garden. During planning and planting, keep ‘Sophia’ Vogue® Mandevilla is a spectacle to enjoy as it blooms all summer. ‘Princess design in mind. The new growth colors of Date ________________________________________________ Blush’ and ‘Princess Dark Lavander’ Verbena spring suggest a change in organization. not only provide color and beauty, they also Think about designing with color themes. attract butterflies, bees and hummingbirds, as There are so many new shades and tones do the ‘Stars & Stripes’ Pentas. from which to select plants. Having a Sweet olive trees, gardenias, and cape jasdesign in mind for the garden enables us to mine bushes planted near doors and windows produce a striking presentation to behold. will offer the glorious aroma of their blossoms Alyssum and pansies usually are planted and assure the ambiance of a southern for a low, colorful border. For more height, garden. Flowering quince, blueberry, RosaCleopatra® Liriope will enhance a sidewalk or driveway edging. Salvia, zinnias, and linda® Indian Hawthorne, ‘Blush Pink’ and ‘Obsession’ Nandina offer additional charm phlox are the “back fillers.” Daylilies prefer and beauty, as will a new variety of the low a spot of their own in order to exhibit the growing loropetalum shrubs—now available many varieties of color they display. The in white and purple. miniatures often outshine the larger varietHappy are the hearts of those who nurture ies with their striking contrasts. Amaryllis a successfully planned garden… Enjoy! denote height, color, and stability as they

March 2011

as they too enjoy the gifts of the garden.

Jefferson Life | March / April 2011

These will attract the birds, bees and butterflies year after year,

Mark changes/corrections clearly. Colors of this proof may

C A L EN DA R

Every Saturday, rain or shine

Gretna Farmer’s Market 8:30 a.m.–12:30 p.m., 301 Huey P. Long Ave., Gretna. Westwego Farmers and Fisheries Market 8:30 a.m.–2:00 p.m., 484 Sala Ave., Westwego.

March March 5

Recycling Drop Off Event, 8:00 a.m.–1:00 p.m., Allied Waste Recycling Facility, 804 L & A Rd., Metairie, www.recycleitneworleans.com.

March 5, 12, 19, 26

Children’s storytelling and puppet theater, 11:30 a.m., Rivertown Children’s Castle, 501 Williams Blvd., Kenner, www.rivertownkenner.com/ccastle, 504-468-7231.

March 8

Mardi Gras Celebration, 10:00 a.m., Veterans Memorial Boulevard Route.

Jefferson Life | March / April 2011

M A RC H/ A P R I L

March 11

Toastmasters Meeting, 12:00 p.m.–1:00 p.m., JEDCO, 3445 N. Causeway Blvd., Suite 300, Metairie, joe@bennettandliss.com.

March 13

Metairie Road St. Patrick’s Day Parade, 12:00 p.m., Metairie Road Route, www.jeffparish.net.

March 15

Baseball, softball and t-ball registration for boys and girls ages 6–17 years, Westwego Gym, 1200 Avenue D, Westwego, 504-340-4440.

March 18–20, 25–27

March 24

Business Card Exchange & Networking Social, 5:30 p.m.–7:30 p.m., Royal Palm, 1901 Manhattan Blvd., Harvey, www.jeffersonchamber.org, 504-835-3880.

March 25

Murder at Royal Palm: A 4-Course Dinner to Die For, Fountain Park Centre, 1901 Manhattan Blvd., Bldg. H101, Harvey, www.fountainparkcentre.com, 504-348-1747.

Carnival Parades Metairie Parade Route Centurions ................ Friday ............. 3/4/11 ......... 7:00 p.m. Isis ............................. Saturday ......... 3/5/11 ......... 6:30 p.m. Napoleon................... Sunday ........... 3/6/11 ......... 5:30 p.m. Zeus........................... Monday .......... 3/7/11 ......... 6:30 p.m.

Secondary Cause of Death, 8:00 p.m.–10:00 p.m., Rivertown Repertory Theatre, 325 Minor St., Kenner, www.rivertownkenner.com, 504-468-7221.

Argus ......................... Tuesday .......... 3/8/11 ......... 10:00 a.m.

March 18–20

Elks Trucks ............... Tuesday .......... 3/8/11 ......... Follows Jefferson Trucks

Terrytown Festival, 11:00 a.m.–11:00 p.m., Terrytown Recreation Center, 641 Heritage Ave.

March 19–20, 26–27

The Sound of Music, Sat: 7:30 p.m., Sun: 2 p.m., Jefferson Performing Arts Center (EJHS Auditorium), 400 Phlox Ave., www.jpas.org, 504-888-7171.

Jefferson Trucks ........ Tuesday .......... 3/8/11 ......... Follows Argus

Historic Downtown Gretna Pawdi Gras ................ Saturday ......... 3/12/11 ....... 8:30 a.m.

March 19-20

Xcel Hoops 3-on-3 Basketball Tournament, 8:00 a.m.–5:00 p.m., Kenner’s Laketown, 5050 Williams Blvd., Kenner, www.xcelhoops.com.

March 20

Irish-Italian Parade, 12:00 p.m., Veterans Memorial Boulevard Route, www.irish-italian.org. continued on page 34

C A LENDA R

AprilІ STROKE

STAYING HEALTHY

І health

health

Your Ad will run

April 1–3

Secondary Cause of Death, 8:00–10:00 p.m., Rivertown Repertory Theatre, 325 Minor St., Kenner, www.rivertownkenner.com, 504-468-7221.

April 1–3, 8–10

JPAS Theatre Kids! Disney’s Aristocats, Fri: 7:30 p.m., Sat: 2 p.m. and 7:30 p.m., Sun: 2 p.m. Westwego Performing Arts Top line of headline Theatre, Ave.,Copy Westwego, rests177 on Sala this line. www.jpas.org, 504-885-2000. box is .2 aligh from bot-

Apriltom 2–3of head box.

The Sound of Music, Sat: 7:30 p.m., Sun: 2 p.m., Jefferson Performing Arts Center (EJHS Auditorium), 400 Phlox Ave., www.jpas.org, 504-885-2000.

April 8–10

AKS Bead & Gem Show, 10:00 a.m., Pontchartrain Center, Pontchartrain Hall C, 4545 Williams Blvd., Kenner, www.pontchartraincenter.com, 504-465-9985.

April 9–10

Cheer Nation, 9:00 a.m.–5:00 p.m., Pontchartrain Center, Pontchartrain Hall A–B, 4545 Williams Blvd., Kenner, www.pontchartraincenter.com, 504-465-9985.

April 15 Murder at Royal Palm: A 4-Course Dinner to Die For, Fountain Park Centre, 1901 Manhattan Blvd., Bldg. H101, Harvey, www.fountainparkcentre.com, 504-348-1747.

April 15–17

2011 Pontchartrain Home & Food Show, Fri: 12:00 p.m.–9:00 p.m., Sat & Sun: 11:00 a.m.–9:00 p.m., Pontchartrain Center, Pontchartrain Halls A–C, 4545 Williams Blvd., Kenner, www.pontchartraincenter.com, 504-465-9985.

April 25–May 1

Zurich Classic, TPC Louisiana, Avondale, www.zurichgolfclassic.com, 866-NOLA-TPC.

unless your respond to your Account Execut DR. GERRY CVITANOVICH

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st Fax corrections to 985-893-7686 email Covingt back t 409 W. 21or Avenue, 985-893-7350 | Fax 985 Requested proofs beyond three will be subje

Your Ad will ru

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unlessSignature your respond to your A ___________________

People commonly ask whether or not with corrections they should go to an Urgent Care Center for Date ______________________ a certain condition or if they should visit a physician’s office or Emergency Room. With the shortage of primary care physicians, Approved AS IS Approved WITH CHANGES Fax corrections Please to 985-C coupled with long waits and rising co-pays/ or email back to your accou deductibles for ER visits, Urgent Care Centers are a viable alternative. A properly equipped Urgent Care Center Requested proofs beyond three will be su has on-site X-Ray and Lab which allows the facility to treat most minor injuries and illnesses. This saves the patient lots of time and money—without sacrificing quality. Insurance companies love Urgent Care because it saves them money as well. Approved AS IS Patients should do a little homework before trusting their urgent care needs to just anyone. Log on the website of the Urgent Approved WITH CHA Care center you are interested in, or call and check a few important things before going to that center. Please Change SEND • Check the list of conditions treated and if they have Lab/X-Ray. • Check hours of operation and if they arerepresented on this proof are an approximation of actual printed material. Colors Signature __________________________ contracted with your insurance. This ad may not be used without permission from G&A Publishing. Failure to acknowledge or return this proof will not • Log on to the website and see credentials of the lead physicians at the center. If Date _____________________________ they provide no information about their physicians—think twice! • Check the center’s afﬁliation with your SAVE 20% local hospital—do they really have an afon dental services with our dental filiation with the hospital—or are they just program exclusively for Seniors!! implying it? • Are they accredited as an Urgent Care Center? Accreditation equals quality! ◗ East Jefferson After Hours Urgent Care is Senior Program located at 2215 Veterans Blvd. in Metairie Call our Kenner location and 708 W. Esplanade Ave. in Kenner. 2400 Veterans Blvd. Call 504-838-3524 or 504-461-9660 or visit 504-833-3200 www.eastjeffersonafterhours.com. This Discount Program is NOT health insurance and does not

March 2011

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DIANE ROUSSEL, JEFFERSON PARISH PUBLIC SCHOOLS SUPERINTENDENT

Honors Abound for Top line of headline Jefferson Schools

BRAD GRUNDMEYER JEFFERSON CHAMBER OF st COMMERCE 409 W. 21

MANUEL F. BLANCO,

Avenue, Covington, LAJEDCO 70433CHAIRMAN 409 W. 21 st Avenue, Covin 985-893-7350 | Fax 98 985-893-7350 | Fax 985-893-7686

National Appeal Grows Providing Value to Our Your Your Ad will run AS IS Ad Top line of headline for Jefferson Parish Members

will r

rests on this line. Copy rests on this line. Copy your respond to your unless your respond to your Account unless Executive boxthings is .2 align from botbox is .2 align from botGreat happen everyday in the During these economic times, we all want Jefferson Parish with correction with corrections byis becoming more attractomParish of headPublic box. School System tom of head box.money. But how are Jefferson the best value for our tive to national business prospects. These (JPPSS)! We are very proud of our students we defining “value”? Value is a combination prospect companies are searching for comand employees who have earned honors. of three things: the price, the quality and munities committed to providing an excelThree of our veteran administrators the benefits. The customer always purchases lent education system to their children Fax corrections to 98 Fax corrections to 985-893-7686 were named Principals of the Year: Yvette what he or she believes has the best value and workforce, enforcing crime prevention or email back to your acc or email back to your account executive. Gauthreaux of Audubon Elementary, for the money. The same can be said for the policies, beautifying their boulevards and Debbie Cooper of Ruppel Academy (Middle value that chambers of commerce provide to improving other elements of the commuSchool) and Darvell Edwards of Helen Cox its members. nity to provide an overall positive quality Requested proofs beyond three will be Requested proofs beyond three will be subject to production fees. High School. Since the inception of the Jefferson Chamof life to its residents and businesses. The JPPSS Athletic Director Manny Barocco ber of Commerce, the organization has been Jefferson Parish Economic Development RONNIE SLONE, was named the 2011 Athletic Director of the advocating for businesses, helping to grow Commission (JEDCO) and Jefferson Parish Year by and expand commerce and being a constant are undertaking this task, making substanJEFFERSON CHAMBER OFthe National Association for Sport and Physical Education. force for investment in Jefferson Parish’s tial improvements in all areas of quality COMMERCE CHAIRMAN Our students are being recognized as quality of life. life, from quality healthcare to superior Approvedof AS IS Approved AS IS well. The nominees for the 2011–2012 flood control. Through the combined efIn 2011, I look forward to a great Student of the Year are Maci Frickey from forts of our civic and business leaders, the Kerner Elementary, Simran Gandhi from life in Jefferson will continue to year serving as Chair of the Jefferson Approvedquality WITHofCHANGES Approved WITH CH Haynes Academy and Senthil Rajasekaran improve for our residents and businesses in Chamber. from Grace King High School. the coming years. Three Jefferson Parish high schools The Jefferson Chamber delivers results to Adding to theNEW parish’s appeal is thePlease Change SEN Please Change SEND PROOF won major state positions at the Louisiana the community by leading in the promotion strong relationship between business and Association of Student Councils (LASC) of progress and growth, advocating for the government. Jefferson Parish has never state-wide elections at its recent conveninterests of business, Signature and providing service been more committed to retaining and Signature ________________________ _____________________________________________ tion. There were 102 schools fromserving across We are asand a opportunities that help our members attracting new business as demonstrated the state of Louisiana attending the convengrow their business. with its efforts to preserve Peoples Health clearinghouse tion. This is the first time in LASC history for information, We understand how important our Network’s headquarters Metairie. JEDCO Datein___________________________ Date ________________________________________________ that three schools from the same parish will product and services are to our members’ and Jefferson Parish coordinated efforts to allowing businesses to find all represent the state student councils in all success. That is why we are proud to propackage tax incentives, retaining its 500 state, regional, and national the activities. information they need in with one of the most vide our membership employees and allowing for an additional Bonnabel Magnet Academy is the abundant and diverse benefits packages of 150 new positions. one place. President school with Courtney Matthews, any chamber. Finally, new ethics regulations and zeroa junior and president of the Bonnabel In 2011, I look forward to a great year tolerance policies have strengthened the Student Council, serving as representaserving as Chair of the Jefferson Chamber. I parish’s national appeal. Both Louisiana tive. East Jefferson High is the Secretary am excited about our future; motivated by and Jefferson Parish have implemented school with Ty Hibbs as representative. The its potential and passionate about constantly some of the strongest governmental ethics State Parliamentarian school is Grace King improving the value we offer our memberlaws in the country, transforming the naHigh with Dylan Frese as representative. ship. We have a phenomenal chamber we tion’s perception of doing business locally Matthews, Hibbs, and Frese will represent can all be proud of. I ask you to help me as from one of political corruption and backLouisiana at the National STAR conference we continue on that journey of success— room deals to one that is a positive place in June in St. Louis, MO and at the regional serving our members, community and the for business. Our parish is now positioned conference in Athens, AL in October. ◗ parish where we all live, work and play. ◗ to compete nationally. ◗

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Jefferson Life | March / April 2011

March 2011

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community

COOKING

JOHN YOUNG, PARISH PRESIDENT

My Evaluation of the First 100 Days

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Light and Easy

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When esteemed Chef Julia Child 1 cup white wine answered that she chose to train in French 1/2 tsp. red pepper flakes cuisine instead of Italian, she gave Italian 1 cup grated Romano or Parmesan cheese cuisine one of its finest compliments. She salt and pepper to taste explained that, “Italian is too simple.” In Bring a pot of water, well salted, to boil that brief answer, Ms. Child summed up the for the pasta. While waiting, begin the Approvedmushroom AS IS sauce by dicing large portabellos key to the wonderful popularity of Italian cuisine—its simplicity. Every major chef in (or halving small ones), onion, red bell pepthe world knows that the basis for the deliand parsley. In a sauté pan, melt the butApprovedperWITH CHANGES cious and savory flavors of cucina Italiana ter but do not brown it. When melted, add is in the simple enhancement of foods by the chopped vegetables, except the parsley. light sauces and delicate seasonings, and Mix wellSEND and when about midway cooked, Please Change NEW PROOF above all its simple freshness. add wine and red pepper flakes. Continue Italian foods in America, for the most simmering until vegetables are cooked to al part, are only partly Italian, with the greater dente texture. Cook noodles in boiling water Signature _____________________________________________ share being “American Italian.” Authentic for about 8 minutes (undercooking it before Italian food is delicately flavored, light in al dente texture). textures, and ever fresh. Also, Italian foods Drain noodles and add to mushroom Date ________________________________________________ are never heavily peppered, but rather use sauce a little at a time, until all are well seasonings only to the point of bringing out blended and have completed cooking. the true, undisguised flavors. Try this recipe Season to taste with salt and pepper. When for a true taste of Italian cuisine. Buon plated, dish may be topped with grated appetito! Ciao. cheese and Italian bread crumbs. ◗

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March 2011

Tagliatelle Picanti al Funghi Portebelli (Spicy Tagliatelle Pasta with Portabello Mushrooms) 1 lb. tagliatelle pasta or wide noodles 1 lb. mushrooms 1 small onion 1/2 stick butter 1 red bell pepper 1 tbsp. chopped parsley

Paul Cimino is unmistakably Italian and enjoys a dual citizenship as an Italian-American. He is an opera singer, restaurateur, writer, teacher and in brief, a man with a passion for life.

Jefferson Life | March / April 2011

When I came into office 100 days ago, our parish was facing a “crisis of trust and confidence.” Since taking office, my number one priority has been to bring complete transparency to my administration, bring in the best and brightest employees to serve, and to streamline and consolidate operations without reducing Copy the quality box isof.2services aligh we provide. Onefrom of our most important achievements bottom of head box. thus far has been to identify, investigate and bring to light wrongdoing brought to our attention. This recent activity based on a series of anonymous tips resulted in the arrests by the Jefferson Parish Sheriff’s Office of five individuals. We are looking at any claims that come to us and I can assure you that I will always be committed to absolute zero-tolerance of illegal and unethical activity. Some of the specific policies we have implemented in the first 100 days to achieve our goals are: Require all of our staff to commit to a Values Statement pledge. All administrative officers and department directors are required to take a constitutional oath of office to obey the law, and to annually complete ethics training. Restructure the organization of departments to increase efficiency and accountability. I have also authorized the cancellation he most popular and government-issued credit cards for of parish al foods of an all Italian employees except for the Chief Operating Officer and Finance Director who are under are the little “cenci” (little strict policies s a simple pastry, easily and procedures for purchasing. Limit in-state travel of parish employees, nd quickly fried. restrict out-of-state travel and prohibit international travel. We have achieved over $200,000 in savings by making personnel changes, restructuring and consolidating departments. This is just the beginning. We will continue to keep you updated on our progress. ◗

І lifestyle

community

І CAFE HOPE

Hope in Cafe Hope Written by Paul Cimino

Jefferson Life | March / April 2011

tanding like a sentinel protecting a past and beautiful glory stands Hope Haven on the Westbank of Jefferson Parish in Marrero. Owned and run by the Catholic Charities of the Archdiocese of New Orleans, it is a testimony to caring. For almost a century, Hope Haven has been just that—a haven of hope for many, offering shelter and assistance to those in need. The practice continues today in the form of a restaurant called Cafe Hope. This jewel of a restaurant, housed within the hallowed walls of a splendid and architectural wonder of enduring beauty, is the product of an idea by its founder, Don Boyd. The goal of the program is to provide on-the-job training in every aspect of running a restaurant for at-risk young adults. The program consists of a 12-week curriculum for up to 16 students, ages 17–21. After the completion of 12 weeks, students are assisted in finding jobs in the competitive restaurant and hospitality industries. A typical day in the program consists of morning classes, providing individualized education plans based on each student’s testing level. This helps students to learn

the skills necessary to be successful in adulthood. Learning the ins and outs of running a restaurant and working toward a food handler’s certification are heavily stressed. A vital part of the program is mentoring. Six weeks into the program, students are matched with adult mentors who meet with them every two weeks in planned sessions, which continue for at least eight months after the program is complete. The students’ skills take a final bow in Cafe Hope, where the food is carefully prepared and delightfully plated. This writer enjoyed several dishes like stuffed bell peppers, baked spaghetti in a delicious cheese sauce, as well as grilled chicken breast and an incredible mixed salad. All of these dishes were on par with a meal you would find in a top local restaurant. Open to the public

TOP LEFT: Cafe Hope student Cesar Alverez mops the floor after lunch. TOP RIGHT: Cafe Hope is available for special events and meetings. ABOVE: Students celebrate after a successful event. (From left, front row) Mike McKenzie, Chandler August, Dwayne Gibson, Kevin Harrell and Skylar Green. (From left, back row) Marlon Favorite, Jamal Taylor and George Young.

Monday through Friday, 11 a.m. until 2 p.m., an average lunch costs under $10. The Cafe also offers catering, books for sale, special events and meetings in the great, spacious dining room. Cafe Hope is an invaluable contribution to not only the community, but to the state of Louisiana as well. For more information on Cafe Hope or to become a volunteer or mentor, please call 504-458-9853. ◗

See It All ➤

Gretna resident Simone Delahoussaye is one of four winners chosen from Pantene Pro-V’s “I Love Pantene!” casting call contest. As a winner, Simone will appear in national print advertisements for various publications, including Essence, Ebony, Jet, and Sophisticate’s Black Hair, as the newest face of Pantene.

Venturini Motorsports driver Hal Martin, or the “Ragin’ Cajun” recently announced that NOLA Motorsports Park was the primary sponsor at the Lucas Oil Slick ➤ Mist 200 at the Daytona International Speedway.

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Pictured are Jefferson Parish Sheriff Newell Normand, Jefferson Life Magazine publisher Joanne Gallinghouse and Laura Tobin, vice president of Gallinghouse & Associates, at the JEDCO Annual Luncheon.

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Kyle Woods as Norman Chambers and Brian Slayton as Grayson Hobart and (from left, front row) Viki Lovelace as Beatrice Chambers and René J. F. Piazza as Ben Chambers in a scene from Norman, Is That You? at the Actor’s Theatre of New Orleans.

Clarke Bordelon, a participant at the Actor’s Theatre of New Orleans, has a severe rare mitochondrial disorder, Kearns-Sayre Syndrome (KSS), which is progressive and has no cure. His mom and aunt have created a fund-raising website for Clarke’s medical expenses, as many of his medications and treatments are not covered by insurance. For more information or to donate, log on to www.pleasehelpclarke.i8.com.

Reachel Mayeur, publicity chairperson for Louisiana Artist Association (LAA) was recently honored as its Artist of the Year by LAA members for the year 2010.

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Hailey McNamara Attorneys at Law increased its legal services by welcoming new associates Kevin Riché, Darren Tyus and Jordan Jeansonne to its Metairie ofﬁce. Since 2008, Hailey McNamara has hired 12 additional lawyers, raising the total number to 41 attorneys in their ﬁrm.

Jefferson Life | March / April 2011

The Jefferson Parish Department of Parkways recently installed the ‘Taking Flight’ sculpture on Veterans Boulevard. The sculpture was designed by Baton Rouge artist Nathan Logsdon.

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5 6 + insurance plans accepted. Jefferson Life | March / April 2011

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ÂŠ 2011 Ochsner Health System (ochsner.org) is a non-profit, academic, multi-specialty, healthcare delivery system dedicated to patient care, research and education.