ATL
ATL AN TA Atlanta is the capital of and the most populous city in the U.S. state of Georgia, with an estimated 2013 population of 447,841. Atlanta is the cultural and economic center of the Atlanta metropolitan area, home to 5,522,942 people and the ninth largest metropolitan area in the United States. Atlanta is the county seat of Fulton County, and a small portion of the city extends eastward into DeKalb County. Atlanta was established in 1837 at the intersection of two railroad lines, and the city rose from the ashes of the Civil War to become a national center of commerce. In the decades following the Civil Rights Movement, during which the city earned a reputation as “too busy to hate” for the progressive views of its citizens and leaders, Atlanta attained international prominence. Atlanta is the primary transportation hub of the Southeastern United States, via highway, railroad, and air, with Hartsfield–Jackson Atlanta International Airport being the world’s busiest airport since 1998.
A T A T A L L TL
D E V E LO P M E N T While constructing the “ATL� logo, I realized how there could be one line that connects the cross bar of the A with the top of the T. I also saw how the body of the T and the body of the L could connect with one line. This began my contruction of a fluid logo. I later played around with seperating the letters a bit more to make it more interesting and visually appealing.
LET TERMARK During creation of the Atlanta logo, I first researched Atlanta as a city to see what kind of a place it is. Since I have never been there, I wanted to get a feel for the place. My research led me to the conclusion that Atlanta is a futuristic, down to earth, and creative atmosphere. This can be shown in my final logo by the 90 degree angles and geometric shapes (futuristic), simplicity of the design (down to earth), and unexpected spacing (creative).
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ROCKWELL Rockwell enhances the Unique concept of Atlanta because of the interesting shapes of the letters that are uncommon. The big bold letters also enhance the “bold” and outgoing concept of Atlanta.
The Big Peach
a-town
a t l
HOT’ LAN
A T L A N T A A T L A N T A A T L A N T A
The A
a n t a
TA
the ATL
PRIMARY—PEACH R: 252 G: 156 B: 142
C O LO R S I first started with the peach color because of Georgia Peaches. I thought that the blues nicely complimented the peach because Atlanta is close to the water. And it is cool and calm like Atlanta.
SECONDARY—MEDIUM BLUE R: 93, G: 135, B: 201, LIGHT BLUE R: 131, G: 179, B: 255
ATLANTA
TO U C H P O I N T S
Atlanta- futuristic, down to earth, and creative.
Atlanta- cool and calm, yet bold.
HOT ’ LA NTA
Atlanta- futuristic, down to earth, and creative.
A-T OW N
SY D N E Y A A R A N S O N Visual Communication 202 The University of Kansas, Fall 2015 Professor Michael E. Kidwell