Process Book
Project 1 Mulino Organico Pasta Packaging
Sydney Geller Intro to 3D Graphic Design Michael Caparanis VCD 34005 Spring 2018
PROCESS
INTRODUCTION Project Overview The goal of the project is to develop an understanding of design direction based on a particular marketplace, and to explore the formal possibilities of a three-dimensional form, with the integration of type, image and color. The project consists of 3 products from one product line. Although in reality the line may include many more than three, only three related product comps will be necessary to illustrate the overall design idea. Product Information
Brand: Mulino Organico
Product: Pasta
A product imported from Sicily, organic, non-GMO
Market: The product will be sold at specialty stores such as Dean & DeLuca and Williams Sonoma, which will command a higher price for this premium product. Aimed for upper-middle class women and college students interested in cooking with natural products. Unique Aspects: •High-End •Imported from Sicily •Made with Traditional Techniques •All Natural Product Line: •Fusilli •Ziti •Farfalle
Concept Statement
In order to emphasize Sicilian culture while appealing to the market demographic, the packaging designs will have contrasting colors directly from Italian art and playful patterns.
MOOD BOARD Project Goals and Ideas
• Create packaging designs to display varieties of pasta while remaining cohesive and systematic. • Grab inspiration from Sicilian culture in order to aid product in remaining close to its roots. • Display shapes of different pastas through packaging.
Potential Color Palettes
Explanation of Ideas/Inspiration
Most of the inspiration is pulled from Sicilian art and culture. Using bright contrasting colors and playful textures and patterns, the product will stand out on the shelf next to its competitors.
Emphasis Focusing on Sicilian culture with a playful aspect
Key Elements
Bright contrasting colors and playful patterns
Potential Type Combinations Header
Vast Shadow
Sed est lam ipsam rereper umentiumet resciis voloressi nescim ea aut volupta spiendu sanditam sin est hitaturit mo dolo derunti usapero
Playfair Display
Header
Europa
Sed est lam ipsam rereper umentiumet resciis voloressi nescim ea aut volupta spiendu sanditam sin est hitaturit mo dolo derunti usapero
Adobe Garamond
Header
Futura PT
Sed est lam ipsam rereper umentiumet resciis voloressi nescim ea aut volupta spiendu sanditam sin est hitaturit mo dolo derunti usapero
Chaparral Pro
Header
Raleway
Sed est lam ipsam rereper umentiumet resciis voloressi nescim ea aut volupta spiendu sanditam sin est hitaturit mo dolo derunti usapero
Merriweather
Header
Lato
Sed est lam ipsam rereper umentiumet resciis voloressi nescim ea aut volupta spiendu sanditam sin est hitaturit mo dolo derunti usapero
Roboto Slab
Header
Brandon Grotesque
Sed est lam ipsam rereper umentiumet resciis voloressi nescim ea aut volupta spiendu sanditam sin est hitaturit mo dolo derunti usapero
Merriweather
Inspiration
FORM STUDIES 3.6667 in x 3.6667 in x 3.6667 in 3.6667 in x 0.7 in
3.6667 in x 5.35 in
3.6667 in x 5.35 in 3.6667 in x 3.6667 in x 3.6667 in
3.6667 in x 5.35 in
FINAL FORM
TOP PANEL (LID) 3.6667 in x 3.6667 in x 3.6667 in
3.6667 in x 0.7 in
0.4485 in x 5.35 in
Reason for Selection
Triangular shape offers variation amongst competitors while maintaining a recognizable view from the front of the box.
NUTRITION PANEL
3.6667 in x 5.35 in
FRONT PANEL
3.6667 in x 5.35 in 3.6667 in x 3.6667 in x 3.6667 in
BOTTOM PANEL
INFORMATION PANEL
3.6667 in x 5.35 in
Shape of box allows more products to fit on each shelf. Product box also appears smaller than competitor boxes while helps it to stand out. The triangular prism shape also helps the product to be recognizable, distinguishable, and unique against competitors.
SKETCHES & INITIAL LOGOTYPE
1ST STUDIES Nutrition Facts
Nutrition Facts Serving Size 2 oz (56g) Servings Per Container
Serving Size 2 oz (56g) Servings Per Container
About 4
Nutrition Facts Serving Size 2 oz (56g) Servings Per Container
Calories 200
Calories 200 % Daily Value*
Total Fat 0g
About 4
Amount Per Serving
Amount Per Serving
0%
Cholestrol 0mg
Sodium 12mg
Carbohydrate 42mg
Protein 7g
0%
1%
14%
Not a significant source of trans fat, cholesterol, sugers and vitamin A
fusilli
fusilli
fusilli
Total Fat 0g
% Daily Value*
Cholestrol 0mg
Sodium 12mg
Carbohydrate 42mg
Protein 7g
0%
Calories 200
0%
0%
Cholestrol 0mg
14%
Sodium 12mg
Carbohydrate 42mg Protein 7g
Not a significant source of trans fat, cholesterol, sugers and vitamin A
0%
1%
14%
Not a significant source of trans fat, cholesterol, sugers and vitamin A
*Percent Daily Values are based on a 2,000 calorie diet.
Ingredients Semolina (wheat), durum flour, sea salt, natural herbs and spices
Ingredients Semolina (wheat), durum flour, sea salt, natural herbs and spices
% Daily Value*
Total Fat 0g
1%
*Percent Daily Values are based on a 2,000 calorie diet.
*Percent Daily Values are based on a 2,000 calorie diet.
About 4
Amount Per Serving
Ingredients Semolina (wheat), durum flour, sea salt, natural herbs and spices
FUSILLI
fusilli fusilli fusilli fusilli fusilli fusilli
FUSILLI
Sicilian Pasta
a
a st Sicilian P
ABOUT Net Wt. 8 Oz. (213g)
fusilli fusilli fusilli fusilli fusilli fusilli fusilli fusilli fusilli fusilli fusilli fusilli fusilli fusilli fusilli
ABOUT Net Wt. 8 Oz. (213g)
Net Wt. 8 Oz. (213g)
Using traditional techniques dating back to 1885, Mulino has made pasta with a unmatched passion for the fine art of eating well. This pasta is made with the highest quality durum wheat and contains no bioengineered products. Mulino offers a full range of pasta for every occasion. Serve with your favorite sauce for a healthy and delicious meal. www.mulinoorganico.com
Using traditional techniques dating back to 1885, Mulino has made pasta with a unmatched passion for the fine art of eating well. This pasta is made with the highest quality durum wheat and contains no bioengineered products. Mulino offers a full range of pasta for every occasion. Serve with your favorite sauce for a healthy and delicious meal. www.mulinoorganico.com
Using traditional techniques dating back to 1885, Mulino has made pasta with a unmatched passion for the fine art of eating well. This pasta is made with the highest quality durum wheat and contains no bioengineered products. Mulino offers a full range of pasta for every occasion. Serve with your favorite sauce for a healthy and delicious meal.
www.mulinoorganico.com
2ND STUDIES
3RD STUDIES
4TH STUDIES
5TH STUDIES
DESIGN RATIONALE Concept
Visually appealing patterns with interesting shapes, bright contrasting colors, and fluid, natural typography appeals to a wide variety of consumers by appearing unique and interesting on the shelf, but consistent and natural. The system also reflects modern Italian art and culture. Picking Mulino Organico for pasta needs just seems like the correct and natural choice for the consumer.
How Concept is Reflected in Final Design
FINAL
The colors are directly influenced by Sicilian art. The typographic system and patterns are built off of organic qualities that can be found in pasta, as well as throughout Italy. The packaging products are cohesive as a system, but are also interesting on their own. This concept is similar to the experience of visiting an Italian museum where the museum as a whole is fascinating, but the consumer/viewer looks at each piece individually.
FINAL COLOR PALETTE & TYPOGRAPHY Consistent Color
Color Palette Explanation
The box specific colors of orange, yellow, and green are all light, pastel and similar tints of different hues. Therefore, they appear very interesting and stand out when contrasting with a very dark color such as navy. All these colors are directly taken from Sicilian art in order to reflect the origins of the product.
navy
CMYK: 99, 97, 37, 34
Box Specific Colors
orange
yellow
green
CMYK: 0, 22, 49, 0
CMYK: 0, 5, 29, 0
CMYK: 18, 3, 18, 0
Typography System
Type Treatment Explanation
The Chaparral Pro font family offers a variety of distinct weights. The Light typeface has natural elements that stand out when it is used as a display type. The different weights throughout this family feel cohesive, yet distinct. The Chaparral Pro family is also interesting with the handmade logotype. Overall, the typographic system helps the packaging to feel cohesive, natural, and playful.
CHAPARRAL PRO (LIGHT DISPLAY 50PT) CHAPARRAL PRO (SEMIBOLD DISPLAY 12PT) Body Copy: Chaparral Pro (Regular 10pt) Tis si delent odi nimolore, solorro veni beria quas sinimin ped et ut qui ut facerest re et la ea cullab ipsum ipid eos quia dolori cumenih itatur sin et velende ndunt, quate volore et explia dus, temperorent doloriatis maio con et res dolenis modis inverum dolum im ad moluptur?
Web: Chaparral Pro (Semibold Italic 14pt)
PHOTOS OF FINAL BOXES
The series of pasta packaging is consistent through the shape of the box, the typographic system, and the treatment of the layout. But, each box is unique on its own through the color and distinct patterns. The series is also very different from other product packaging. The bright, pastel colors contrasted with the dark navy is unique amongst competitor’s pasta packaging. The packaging feels cohesive, refreshing, and playful while having interesting aspects that resemble Italian art.
BOX 1: FUSILLI
BOX 2: ZITI
BOX 3: FARFALLE
BOX 1 FLAT: FUSILLI
Outside
Inside
BOX 2 FLAT: ZITI
Outside
Inside
BOX 3 FLAT: FARFALLE
Outside
Inside