Mulino Organico: Pasta Packaging

Process Book

Project 1 Mulino Organico Pasta Packaging

Sydney Geller Intro to 3D Graphic Design Michael Caparanis VCD 34005 Spring 2018

PROCESS

INTRODUCTION Project Overview The goal of the project is to develop an understanding of design direction based on a particular marketplace, and to explore the formal possibilities of a three-dimensional form, with the integration of type, image and color. The project consists of 3 products from one product line. Although in reality the line may include many more than three, only three related product comps will be necessary to illustrate the overall design idea.

Product Information

Brand: Mulino Organico

Product: Pasta

A product imported from Sicily, organic, non-GMO

Market: The product will be sold at specialty stores such as Dean & DeLuca and Williams Sonoma,

which will command a higher price for this premium product. Aimed for upper-middle class women

and college students interested in cooking with natural products.

Unique Aspects: •High-End

•Imported from Sicily

•Made with Traditional Techniques

•All Natural

Product Line: •Fusilli •Ziti •Farfalle

Concept Statement

In order to emphasize Sicilian culture while appealing to the market demographic, the packaging designs will have contrasting colors directly from Italian art and playful patterns.

MOOD BOARD Project Goals and Ideas

• Create packaging designs to display varieties of pasta while remaining cohesive and systematic.

• Grab inspiration from Sicilian culture in order to aid product in remaining close to its roots.

• Display shapes of different pastas through packaging.

Potential Color Palettes

Explanation of Ideas/Inspiration

Most of the inspiration is pulled from Sicilian art and culture.

Using bright contrasting colors and playful textures and patterns, the product will stand out on the shelf next to its competitors.

Emphasis Focusing on Sicilian culture with a playful aspect

Key Elements

Bright contrasting colors and playful patterns

Potential Type Combinations Header

Vast Shadow

Sed est lam ipsam rereper umentiumet resciis voloressi nescim ea aut volupta spiendu sanditam sin est hitaturit mo dolo derunti usapero

Playfair Display

Header

Europa

Sed est lam ipsam rereper umentiumet resciis voloressi nescim ea aut volupta spiendu sanditam sin est hitaturit mo dolo derunti usapero

Adobe Garamond

Header

Futura PT

Sed est lam ipsam rereper umentiumet resciis voloressi nescim ea aut volupta spiendu sanditam sin est hitaturit mo dolo derunti usapero

Chaparral Pro

Header

Raleway

Sed est lam ipsam rereper umentiumet resciis voloressi nescim ea aut volupta spiendu sanditam sin est hitaturit mo dolo derunti usapero

Merriweather

Header

Lato

Sed est lam ipsam rereper umentiumet resciis voloressi nescim ea aut volupta spiendu sanditam sin est hitaturit mo dolo derunti usapero

Roboto Slab

Header

Brandon Grotesque

Sed est lam ipsam rereper umentiumet resciis voloressi nescim ea aut volupta spiendu sanditam sin est hitaturit mo dolo derunti usapero

Merriweather

Inspiration

FORM STUDIES 3.6667 in x 3.6667 in x 3.6667 in 3.6667 in x 0.7 in

3.6667 in x 5.35 in

3.6667 in x 5.35 in 3.6667 in x 3.6667 in x 3.6667 in

3.6667 in x 5.35 in

FINAL FORM

TOP PANEL (LID) 3.6667 in x 3.6667 in x 3.6667 in

3.6667 in x 0.7 in

0.4485 in x 5.35 in

Reason for Selection

Triangular shape offers variation amongst competitors while maintaining a recognizable view from the front of the box.

NUTRITION PANEL

3.6667 in x 5.35 in

FRONT PANEL

3.6667 in x 5.35 in 3.6667 in x 3.6667 in x 3.6667 in

BOTTOM PANEL

INFORMATION PANEL

3.6667 in x 5.35 in

Shape of box allows more products to fit on each shelf. Product box also appears smaller than competitor boxes while helps it to stand out. The triangular prism shape also helps the product to be recognizable, distinguishable, and unique against competitors.

SKETCHES & INITIAL LOGOTYPE

1ST STUDIES Nutrition Facts

Nutrition Facts Serving Size 2 oz (56g) Servings Per Container

Serving Size 2 oz (56g) Servings Per Container

About 4

Nutrition Facts Serving Size 2 oz (56g) Servings Per Container

Calories 200

Calories 200 % Daily Value*

Total Fat 0g

About 4

Amount Per Serving

Amount Per Serving

0%

Cholestrol 0mg

Sodium 12mg

Carbohydrate 42mg

Protein 7g

0%

1%

14%

Not a significant source of trans fat, cholesterol, sugers and vitamin A

fusilli

fusilli

fusilli

Total Fat 0g

% Daily Value*

Cholestrol 0mg

Sodium 12mg

Carbohydrate 42mg

Protein 7g

0%

Calories 200

0%

0%

Cholestrol 0mg

14%

Sodium 12mg

Carbohydrate 42mg Protein 7g

Not a significant source of trans fat, cholesterol, sugers and vitamin A

0%

1%

14%

Not a significant source of trans fat, cholesterol, sugers and vitamin A

*Percent Daily Values are based on a 2,000 calorie diet.

Ingredients Semolina (wheat), durum flour, sea salt, natural herbs and spices

Ingredients Semolina (wheat), durum flour, sea salt, natural herbs and spices

% Daily Value*

Total Fat 0g

1%

*Percent Daily Values are based on a 2,000 calorie diet.

*Percent Daily Values are based on a 2,000 calorie diet.

About 4

Amount Per Serving

Ingredients Semolina (wheat), durum flour, sea salt, natural herbs and spices

FUSILLI

fusilli fusilli fusilli fusilli fusilli fusilli

FUSILLI

Sicilian Pasta

a

a st Sicilian P

ABOUT Net Wt. 8 Oz. (213g)

fusilli fusilli fusilli fusilli fusilli fusilli fusilli fusilli fusilli fusilli fusilli fusilli fusilli fusilli fusilli

ABOUT Net Wt. 8 Oz. (213g)

Net Wt. 8 Oz. (213g)

Using traditional techniques dating back to 1885, Mulino has made pasta with a unmatched passion for the fine art of eating well. This pasta is made with the highest quality durum wheat and contains no bioengineered products. Mulino offers a full range of pasta for every occasion.

Serve with your favorite sauce for a healthy and delicious meal. www.mulinoorganico.com

Using traditional techniques dating back to 1885, Mulino has made pasta with a unmatched passion for the fine art of eating well. This pasta is made with the highest quality durum wheat and contains no bioengineered products. Mulino offers a full range of pasta for every occasion.

Serve with your favorite sauce for a healthy and delicious meal. www.mulinoorganico.com

Using traditional techniques dating back to 1885, Mulino has made pasta with a unmatched passion for the fine art of eating well. This pasta is made with the highest quality durum wheat and contains no bioengineered products. Mulino offers a full range of pasta for every occasion.

Serve with your favorite sauce for a healthy and delicious meal.

www.mulinoorganico.com

2ND STUDIES

3RD STUDIES

4TH STUDIES

5TH STUDIES

DESIGN RATIONALE Concept

Visually appealing patterns with interesting shapes, bright contrasting colors, and fluid, natural typography appeals to a wide variety of consumers by appearing unique and interesting on the shelf, but consistent and natural. The system also reflects modern Italian art and culture. Picking Mulino Organico for pasta needs just seems like the correct and natural choice for the consumer.

How Concept is Reflected in Final Design

FINAL

The colors are directly influenced by Sicilian art. The typographic system and patterns are built off of organic qualities that can be found in pasta, as well as throughout Italy. The packaging products are cohesive as a system, but are also interesting on their own. This concept is similar to the experience of visiting an Italian museum where the museum as a whole is fascinating, but the consumer/viewer looks at each piece individually.

FINAL COLOR PALETTE & TYPOGRAPHY Consistent Color

Color Palette Explanation

The box specific colors of orange, yellow, and green are all light, pastel and similar tints of different hues. Therefore, they appear very interesting and stand out when contrasting with a very dark color such as navy. All these colors are directly taken from Sicilian art in order to reflect the origins of the product.

navy

CMYK: 99, 97, 37, 34

Box Specific Colors

orange

yellow

green

CMYK: 0, 22, 49, 0

CMYK: 0, 5, 29, 0

CMYK: 18, 3, 18, 0

Typography System

Type Treatment Explanation

The Chaparral Pro font family offers a variety of distinct weights. The Light typeface has natural elements that stand out when it is used as a display type. The different weights throughout this family feel cohesive, yet distinct. The Chaparral Pro family is also interesting with the handmade logotype. Overall, the typographic system helps the packaging to feel cohesive, natural, and playful.

CHAPARRAL PRO (LIGHT DISPLAY 50PT) CHAPARRAL PRO (SEMIBOLD DISPLAY 12PT) Body Copy: Chaparral Pro (Regular 10pt) Tis si delent odi nimolore, solorro veni beria quas sinimin ped et ut qui ut facerest re et la ea cullab ipsum ipid eos quia dolori cumenih itatur sin et velende ndunt, quate volore et explia dus, temperorent doloriatis maio con et res dolenis modis inverum dolum im ad moluptur?

Web: Chaparral Pro (Semibold Italic 14pt)

PHOTOS OF FINAL BOXES

The series of pasta packaging is consistent through the shape of the box, the typographic system, and the treatment of the layout. But, each box is unique on its own through the color and distinct patterns. The series is also very different from other product packaging. The bright, pastel colors contrasted with the dark navy is unique amongst competitor’s pasta packaging. The packaging feels cohesive, refreshing, and playful while having interesting aspects that resemble Italian art.

BOX 1: FUSILLI

BOX 2: ZITI

BOX 3: FARFALLE

BOX 1 FLAT: FUSILLI

Outside

Inside

BOX 2 FLAT: ZITI

Outside

Inside

BOX 3 FLAT: FARFALLE

Outside

Inside