Sample Works: Spring 2018
Throughout this sample portfolio, the left panel will show information about the project. The rest of the left page displays snippets of the process, through sketches, mood boards, or previous iterations. The right page features the final product.
More works can be found at https://sydneygeller.myportfolio.com
BRANDING
the doughnut project: rebrand
While The Doughnut Project has insane doughnuts and a crazy shop, their existing branding didn’t fully express the creativity put forth by their product. This prompted the creation of new branding guidelines. Project began by creating a logotype where each letter is made mainly from circles, the basic shape of a doughnut.
Main Goal: Create bold mark that focuses on basic shapes. A simple mark will allow the brand to expand through patterns and color.
Typefaces: Comfortaa and Raleway -Clearly identifying the circles found in each letter
Typeface: Balboa Plus -Shapes punched out of larger doughnut shape
Typeface: Multicolore -Simple iced doughnut with sprinkles
Typeface: Futura -Simple doughnut outline with simple typography (weight of brand will lie in color)
-Typography made from circles and lines -Creating unique art out of basics
Full brand guidelines can be found at https://issuu.com/sydneygeller/docs/ the_doughnut_project_brand_guidelin
Size: 11x14 in.
Process
Final
LOGO DESIGN
gubbins: logo and branding
Developed a logotype based on an online knick-knack shop. This project emphasizes the difference between ‘a collection of lovely letters’ vs. ‘a lovely collection of letters,’ a central concept in typeface design. Used Glyphs software and gained an understanding of letterforms and their shapes.
Poster Size: 11x17 in.
G G G Process
Final
PACKAGING
mulino organico Nutrition Facts Serving Size 2 oz (56g) Servings Per Container
Nutrition Facts Serving Size 2 oz (56g) Servings Per Container
About 4
Amount Per Serving
Calories 200 % Daily Value*
Total Fat 0g
About 4
Amount Per Serving
0%
Cholestrol 0mg
Sodium 12mg
Carbohydrate 42mg
Protein 7g
0%
1%
14%
Not a significant source of trans fat, cholesterol, sugers and vitamin A
Calories 200
fusilli
fusilli
fusilli
Total Fat 0g
% Daily Value*
Cholestrol 0mg
Sodium 12mg
Carbohydrate 42mg
Protein 7g
0%
0%
1%
14%
Not a significant source of trans fat, cholesterol, sugers and vitamin A
*Percent Daily Values are based on a 2,000 calorie diet.
*Percent Daily Values are based on a 2,000 calorie diet.
Ingredients Semolina (wheat), durum flour, sea salt, natural herbs and spices
Ingredients Semolina (wheat), durum flour, sea salt, natural herbs and spices
FUSILLI
fusilli fusilli fusilli fusilli fusilli fusilli Sicilian Pasta
a st Sicilian P
a
Mulino Organico’s pasta product is aimed towards upper-middle class people and college students with an interest in natural cooking. It is found in stores such as Williams Sonoma and Dean & DeLuca. The utilization of playful patterns and bright, contrasting colors allows the product to stand out from competitors on the shelfs and offers a unique, interesting experience.
ABOUT Net Wt. 8 Oz. (213g)
fusilli fusilli fusilli fusilli fusilli fusilli fusilli fusilli fusilli fusilli fusilli fusilli fusilli fusilli Net Wt. 8 Oz. (213g)
Using traditional techniques dating back to 1885, Mulino has made pasta with a unmatched passion for the fine art of eating well. This pasta is made with the highest quality durum wheat and contains no bioengineered products. Mulino offers a full range of pasta for every occasion. Serve with your favorite sauce for a healthy and delicious meal. www.mulinoorganico.com
Using traditional techniques dating back to 1885, Mulino has made pasta with a unmatched passion for the fine art of eating well. This pasta is made with the highest quality durum wheat and contains no bioengineered products. Mulino offers a full range of pasta for every occasion. Serve with your favorite sauce for a healthy and delicious meal. www.mulinoorganico.com
Process
Final
POSTER
march 8 I am considering doing another series of pieces using images of women comprised of words. I would appreciate your help in developing the vocabulary.
Please send me a list of words that describe women.
They can be affectionate (honey), pejorative (bitch), slang, descriptive, etc. The words don’t have to be in English but I need as accurate a translation as possible.
typographic dissent
Many, many thanks,
Betty Tompkins
mother
slut
bitch
cunt march 8 When Betty Tompkins asked for words that describe women, these were the four most popular.
Inspired by Betty Tompkins, 1000 Ways to Describe a Woman, this poster is intended to show how women are often overlooked. The four large words (mother, slut, bitch, cunt) were the four most popular words that Tompkins received back when asked for words that describe women. The small text within the large words, "the only thing that would make her more beautiful is my dick in her mouth," was the most shocking response.
Size: 18x24 in.
I am considering doing another series of pieces using images of women comprised of words. I would appreciate your help in developing the vocabulary.
Please . send me a list of words that describe women.
They can be affectionate (honey), pejorative (bitch), slang, descriptive, etc. The words don’t have to be in English but I need as accurate a translation as possible. Many, many thanks,
Betty Tompkins
march 8 When Betty Tompkins asked for words that describe women, these were the four most popular.
I am considering doing another series of pieces using images of women comprised of words. I would appreciate your help in developing the vocabulary.
Please send me a list of words that. describe women. They can be affectionate (honey), pejorative (bitch), slang, descriptive, etc. The words don’t have to be in English but I need as accurate a translation as possible. Many, many thanks.
Process
Final
MAGAZINE COVER
interview magazine: keith haring
As a homage to Keith Haring, this magazine cover collages his portrait into his style of work, using bold, thick lines and bright, playful colors.
Size: 13x10 in.
Process
Final
BOOK COVER, SOCIAL MEDIA, POSTER, AND MOTION
Book Cover Sketches:
classic literature redesign Poster Sketches:
Redesign of 3 classic books: Fahrenheit 451, Frankenstein, and The Tell Tale Heart. All three works of literature featured a theme of secrecy somewhere throughout the story. Therefore, the promotional poster and social media post designs are all focused around this common theme. Kinetic typography trailer for The Tell Tale Heart also included, which builds tension in order to portray the fear of the narrator in the story.
Poster Size: 18x24 in.
Social Media Sketches:
Animation Sketches:
Process
AT&T
8:33 PM
penguinukbooks 527
84.9k
posts
followers
346
following
Edit profile
Penguin Books Penguin Books Based in London. Publishing the best books and authors for 80 years. https://www.penguin.co.uk/
Final
POSTER, CHARACTER, AND SETTING ILLUSTRATION
movie design: ecotopia
Movie design for hypothetical movie, Ecotopia. Includes character design, setting design, and promotional poster. The movie discusses a scientist who lives in isolation. One day, he makes a mistake, causing his lab and home to result in chaos.
Poster Size: 11x17 in. Character and Setting Design Size: 14.5x6.25 in.
Process
Final
WEB
spill the beans website
*Photographs combined with simple, bright vector illustrations
This site showcases the process and history of coffee. Through playful color and typography, the site allows an interactive experience through the world of coffee. Full site can be found at https:// sgeller2.wixsite.com/spillthebeans
Process
Final