Sample Works: Fall 2017
Throughout this sample portfolio, the left panel will show information about the project. The rest of the left page displays snippets of the process, through sketches, mood boards, or previous iterations. The right page features the final product.
More works can be found at https://sydneygeller.myportfolio.com
BRAND IDENTITY
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short term identity: hoppin heli
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Helicopter Convention
MAY 21, 2017
Sydney, Australia
Download the Hoppin heli app for more info.
come in for a landing. Sydney Australia
Schedule of events
Sydney is the state capital of New South Wales and the most populous city in Australia and Oceania. Located on Australia’s east coast, the metropolis surrounds the world’s largest natural harbour, and sprawls towards the Blue Mountains to the west. Residents of Sydney are known as “Sydneysiders.”
9:00 AM
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10:00 AM
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11:00 AM
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Sydney is the second official seat and second official residence of the Governor-General of Australia and the Prime Minister of Australia. The Sydney area has been inhabited by indigenous Australians for at least 30,000 years.
12:00 PM
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1:00 PM
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1:30 PM
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2:00 PM
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2:15 PM
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Where to go and when.
SUNDAY, MAY 21
What to know about the city.
New To the Event? How to have the best HeliCon experience.
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Created a short term identity based around a hypothetical helicopter convention in Sydney, Australia. Includes poster, brochure, stickers and app design. The format of the brochure was meant to mimic the movement of a helicopter. The identity has a sense of flight and movement, both of which are common in helicopters and Australian culture.
Poster Size: 18x24 in. Brochure Size: 5.6667x5.6667 in.
Process
Final
BOOK COVER, SOCIAL MEDIA, POSTER, AND MOTION
Book Cover Sketches:
classic literature redesign Poster Sketches:
Social Media Sketches:
The Tell-Tale Heart Mood Board
Header Subhead
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Header Subhead
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P22 Stanyan Missionary OT Continuo Iowan Old Style TrashHand Thonburi Sketchnote Square
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Header Subhead
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Fahrenheit 451 Mood Board
Redesign of 3 classic books: Fahrenheit 451, Frankenstein, and The Tell Tale Heart. All three works of literature featured a theme of secrecy somewhere throughout the story. Therefore, the promotional poster and social media post designs are all focused around this common theme. Kinetic typography trailer for The Tell Tale Heart also included, which was a first ever attempt at motion design.
Header Subhead
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Header Subhead
Animation Sketches:
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AZO Sans Uber BalboaPlus BodoniXT Sunrise International Impact Open Sans Condensed Rosewood Std
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Header Subhead
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Frankenstein Mood Board
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Header Subhead
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Poster Size: 18x24 in.
ACier Bat BalboaPlus Trajan Sans Pro Trade Gothic LT Std Luminari Manifesto Open Sans
Header Subhead
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Process
AT&T
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Penguin Books Penguin Books Based in London. Publishing the best books and authors for 80 years. https://www.penguin.co.uk/
Final
BOOK Behind the Scenes of Being Queen Mood Board
queen maxima sequential book design
Behind the Scenes of Being Queen Mood Board 2
Header Subhead
After conducting research on Queen Maxima of the Netherlands, a book was designed to showcase her fascinating story. Maxima Zorreguleta Cerruti was born in Argentina in 1971 and met the prince of The Netherlands in 1999. Bold colors were used to display both the Argentinia and Dutch cultures. Vector based illustrations helped to combine the different lifestyles. Bold typography contrasted with thin, elegant typography was meant to show Maxima’s rise to royalty.
Size: 7x10 in.
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Process
Final
EDITORIAL
editorial article
Based off of the GOOD Magazine Article, How long will you wait for your shopping website to load?, this magazine layout deals with the effects of slow website speeds on a business. Comprised of a typographic cover page, narrative spread, and infographic spread, the color, type, and visuals are created to make readers feel the frustration of slow sites.
Size: 8x10.25 in.
Process
Final
POSTER, CHARACTER, AND SETTING
movie design: ecotopia
Movie design for hypothetical movie, Ecotopia. Includes character design, setting design, and promotional poster. The movie discusses a scientist who lives in isolation. One day, he makes a mistake, causing his lab and home to result in chaos.
Poster Size: 11x17 in. Character and Setting Design Size: 14.5x6.25 in.
Process
Final
WEB
spill the beans website
*Photographs combined with simple, bright vector illustrations
In a first ever attempt at web design, this site showcases the process and history of coffee. Through playful color and typography, this site allows an interactive experience through the world of coffee. Full site can be found at https:// sgeller2.wixsite.com/spillthebeans
Process
Final
MAGAZINE COVER
interview magazine: keith haring
As a homage to Keith Haring, this magazine cover collages his portrait into his style of work, using bold, thick lines and bright, playful colors.
Size: 13x10 in.
Process
Final
POSTER
march 8 I am considering doing another series of pieces using images of women comprised of words. I would appreciate your help in developing the vocabulary.
Please send me a list of words that describe women.
They can be affectionate (honey), pejorative (bitch), slang, descriptive, etc. The words don’t have to be in English but I need as accurate a translation as possible.
typographic dissent
Many, many thanks,
Betty Tompkins
mother
slut
bitch
cunt march 8 When Betty Tompkins asked for words that describe women, these were the four most popular.
Inspired by Betty Tompkins, 1000 Ways to Describe a Woman, this poster is intended to show how women are often overlooked. The four large words (mother, slut, bitch, cunt) were the four most popular words that Tompkins received back when asked for words that describe women. The small text within the large words, "the only thing that would make her more beautiful is my dick in her mouth," was the most shocking response.
Size: 18x24 in.
I am considering doing another series of pieces using images of women comprised of words. I would appreciate your help in developing the vocabulary.
Please . send me a list of words that describe women.
They can be affectionate (honey), pejorative (bitch), slang, descriptive, etc. The words don’t have to be in English but I need as accurate a translation as possible. Many, many thanks,
Betty Tompkins
march 8 When Betty Tompkins asked for words that describe women, these were the four most popular.
I am considering doing another series of pieces using images of women comprised of words. I would appreciate your help in developing the vocabulary.
Please send me a list of words that. describe women. They can be affectionate (honey), pejorative (bitch), slang, descriptive, etc. The words don’t have to be in English but I need as accurate a translation as possible. Many, many thanks.
Process
Final
BRAND IDENTITY
stoddard’s marks
Marks created for Stoddard’s Frozen Custard, a family owned business in Kent, Ohio. All marks are meant to appeal to the families that often visit the shop. Playful colors an interesting line weight were utilized to display an interesting logo that reflects Stoddard’s.
Process
Final
TITLE SEQUENCE
The Very Hungry Caterpillar: Motion Title Sequence Mood Board Motion Idea: Based on popular game, Slither.io, but type represents the caterpillar that eats food and grows.
Various Inspiration:
Visual Exploration (Food Items): Simple, vector based food items with distinct round bite marks.
the very hungry caterpillar title
Visual Exploration (Caterpillar): Caterpillar (and some food items) made out of typography. Another letter is added on to the end of caterpillar for title sequence with each bite.
Typographic Explorations:
Color Explorations:
The Very Hungry Caterpillar Arial Rounded
The Very Hungry Caterpillar
Baskerville
The Very Hungry Caterpillar Gill Sans
The Very Hungry Caterpillar Comfortaa
The Very Hungry Caterpillar Museo Slab
A client-based project creating a title sequence for a story. Chirpy music, bright colors, and rounded shapes were all utilized to appeal to children. Most of the typography was personified through movement to be seen as the caterpillar. Full animation can be viewed at https://vimeo.com/239041017
Process
Final Style Frames:
Final