Q&A
The demand for swimwear definitely saw an uptick during the pandemic. –M AU R E E N SCHMIDT
replenish stock throughout the year. That way, we keep the inventory fresh rather than bringing in the bulk for one delivery window. ER: For S 2023, what are the top trends you think will perform the best and why? Maureen: There are so many fun trends emerging right now such as crochet details, smocking and shimmer fabrics. We believe fashion silhouttes, unique fabrications and the small details will continue to be important. Today’s consumer is so informed and savvy! The demand for swimwear definitely saw an uptick during the pandemic. Everyone wanted to be outside and not confined in the house whenever possible, even if it was just to be in their own back yard. ER: How has your business been affected by supply-chain disruptions? Fred: The global supply chain continues to be a challenge for everyone on both side of this industry and the labor shortage here in the U.S. is greatly contributing to the delays as well. Our biggest challenge has been absorbing the freight costs, which have tripled since the pandemic began. We have worked hard so we don’t have to pass these additional costs on to our retailer partners. We’re also working much further ahead this season to help navigate any possible delays. ER: What advice do you have for a company that wants to get into childrenswear? Fred: It’s very simple: Be authentic and work tirelessly at exceeding your customers’ expectations. Also, be kind to everyone–your employess, suppliers, customers and fellow vendors.
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