SCENE & HEARD
SUNNY DAYS FOR ALL AS PART OF its retail footprint expansion in the U.S., the first official Pacsun Kids location opened on Nov. 4 at the Mall of America, where Pacsun has offered its main collection for many years. The 1,435-square-foot Pacsun Kids store is connected directly to the adult location. As one of the youth retailer’s newest categories, Pacsun Kids was designed entirely without gender to cater to its youngest consumer yet, ages 4-14, according to the company. The brand hosted fun digital initiatives in celebration of the opening. Special guest influencer, local mommy blogger and mom of two, Jena Holliday, hosted a livestream shopping event. Additionally, a special Holiday Instagram filter was created that shoppers could access through a seasonal in-store QR code and customers got the opportunity to be featured alongside an animated deer in photo and selfie mode. After the official launch of the Pacsun Kids category earlier this year, Pacsun organized several kid-focused livestreams and pop-ups, including one at the Santa Monica location, the Irvine Spectrum Center in California, and most recently at the Scottsdale, AZ store. The brand will look to host more kids’ live stream events in the near future at the Cerritos, CA, location and Brea Mall. Looking ahead to 2022, Pacsun plans to launch five additional kids stores.
FEET FIRST PALS SOCKS DROPPED a fresh collab designed in partnership with iconic lifestyle designer Paul Frank. The Pals Socks X Paul Frank was dreamed up when Paul Frank reached out to indie brand Pals Socks because he felt a shared sense of color and adventurous style. The collaboration is especially fitting since Paul Frank’s main character Julius the Monkey was originally inspired by a sock puppet created by the designer’s grandmother. Consumers can once again enjoy the beloved Paul Frank signature monkey Julius and his self-appointed wingman Bob; Julius and best friend Clancy the Giraffe, Julius and pal Sam the Grub, and Julius and advisor Skurvy. Now, Millennial parents who were obsessed in their teen years with Paul Frank-designed gear can share the friendly and cult-like characters with their own children.Pals Socks hopes its new designs will evoke great memories for parents and entice a new generation with a retro look for their wardrobe. Pals Socks X Paul Frank comes in youth sizes, 1-12 years.
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