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TOGETHER STAY TOGETHER
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Synergy’s issue 34 is another Lockdown edition. At the time of print, 3 states - Victoria, New South Wales and Queensland are subject to restrictions which include the closure of adult retail shop front trading to the public. Whilst some Retailers operate a Click and Collect model driven by online purchases, some Retailers remain closed without sales income. We hope this issue can bring some minor distraction from these pressing and difficult times.
We’ve published an insightful editorial piece written by Perfect Fit Brand CEO, Steve Callow, who identifies the origins and influencers of the current popular gay Pride movement and the critical role those identified as homosexuals played and continue to do so, in carving out the human rights, tolerances, societal and legal changes that we take for granted today.
Synergy’s Mia More spent time (pre-covid) in New York and penned this wonderful expose on New York City’s Museum of Sex which opened in October 2002. It was founded by software millionaire Daniel Gluck, whose aim was to build a cultural institution akin to a ‘Smithsonian of Sex’. Mia spoke to Kit Richardson, Buyer and Merchandiser of the MoSex store, who told us about her role and the store in general.
Julia Margo and Adam Lewis started a passion project with a desire to create sex toys that would blow people’s minds and make pleasure better for everyone. Together they founded sex toy manufacturer ‘Hot Octopuss’ and are on a mission to break down stigma and change the way people perceive and experience sex toys. Read our Focus article on London based ‘Hot Octopuss’ and catch up with Global Head of Sales, April Lampert in our ME interview.
As always, we hope you enjoy this edition, we’d love to hear your feedback, and don’t forget to always send us announcements about your company, products and staff!
Editor-in-Chief
STAY TOGETHER
PLAY TOGETHER
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At Swiss ,®Navy our goal is simple. Offer a broad range of products that enhance your every sexual experience. Our products are formulated with the highest quality ingredients, and designed for performance and feel. No matter what your lifestyle, Swiss ’s®Navy proven line of products are sure to bring your love life to another level.
trade news
Pipedream Products is announcing the launch of Hookup Panties, the debut pleasure collection of “Premium Panties Made for Play” from the award-winning manufacturer. With 10 stylish and stimulating designs to choose from in two sizes, the cohesive 20-piece collection is the first-of-its-kind to offer discerning panty-wearers options for backdoor bliss, discreet delights, and remote-control fun!
Until now, vibrating panties or date-night panties mainly focused on vaginal or clitoral stimulation. Pipedream reimagined the category and created a brand new, stimulating version of the classic panty in an array of decadent designs. The collection consists of 10 sophisticated lingerie styles with six anal designs and four traditional pleasure panties; some
Pipedream Has the Hookup on a Sexy Little Secret!
have remote control rechargeable bullets, some have silicone anal plugs, some have hollow vaginal plugs, and some have all three. The anal-friendly panties connect to Pipedream’s patented Hookup Plug, a petite silicone starter plug that features a tapered tip, flared base, and silicone hook that hooks up to the loop of the panty itself. With the discreet Hookup Plug comfortably inserted, the user can enjoy all-day, wearable stimulation that looks fantastic, feels amazing, and most importantly, stays in place when the action heats up!
Nine out of the 10 designs are crotchless, so the wearer never has to take the panty off to enjoy penetrative intercourse with a partner or satisfying solo stimulation! They feel great, fit even better, and function like no other panty on the market. Eight of the 10 styles are black, with the other two offered in white with Tiffany-blue accents and accessories (best for honeymoons, weddings, bachelorette parties, or bridal showers). The product’s design underscores Hookup Panties versatility and simplicity. These everyday panties can be enjoyed solo by the wearer during their daily routine or in eager anticipation of what the night may entail with a partner!
Five of the designs are non-vibrating and feature stimulating pleasure pearls and/ or one of the two silicone Hookup Plugs.
The other five styles feature remotecontrol bullet vibes. The vibrating bullet vibe and remote control are rechargeable via the same USB charging cord. Alas, no more pesky watch cell batteries in either the remote or the bullet! The powerful 10-Function bullet is super-quiet and can be controlled independently or with the included remote. Nine out of the 10 styles feature a secret hidden panty-liner pocket to hold a vibrating bullet discreetly. All 20 boxes have a travel-friendly Hookup Pouch with a sliding zipper and each component individually polybagged inside.
All Hookup stimulating plugs are made from Pipedream’s luxurious Elite Silicone, which is silky smooth, easy to clean, and can be enjoyed in full confidence. From adorable boy shorts to classic low-rise bikinis adorned with bow ties, the entire collection features super-stretchy elastic waistbands for a comfortable fit and feel, with a style every body type can appreciate and enjoy.
For retailers, Pipedream offers a beautifully merchandised 20-SKU planogram bundle complete with complimentary posters, signage, and testers. Product demonstration videos, interactive Flipbook catalogs, sell sheets, and all in-store and digital marketing materials are available upon request.
www.pipedreamproducts.com
Satisfer Sponsors SexTech Summit 2021
The SexTech Summit bridges what has been disconnected for way too longsexual technology driven innovation, and traditional industries like medical, health care, wellness, FemTech and consumer electronics.
C-Level panel talks and keynotes, a thrilling Start-Up award show, and Masterclasses offer a diverse 3-day program powered by Satisfyer as the main sponsor. Established in 2016, Satisfyer is the largest global sexual wellness brand advocating that sexual health is for everyone, regardless of their sexual preference, socioeconomic background, age, gender or skill level. As the fastest growing sexual wellness brand worldwide, Satisfyer is now available in more than 100 countries, with over 200 products and over 190 design awards. The
audience had the opportunity to connect with the pioneers of sexual technology and learn from the best of the best innovators of a quickly developing and exciting industry.
Daniela Maerklin, Chief Marketing Officer at Satisfyer joined the event to discuss with other cross-industrial experts the challenges, and the opportunities within the sexual wellness ecosystem and address the key issues of scaling a SexTech business. Further she supports the SexTech Startup Award 2021 which seeks to recognize and reward outstanding startups and ecosystem enablers that are contributing to economic dynamism by spurring innovation and injecting competition. Daniela Maerklin states: “It is indeed important to join the Sex-Tech
Lovehoney and TradeMutt Talk Mental Health
Employees at global sexual wellness brand Lovehoney are sporting an attention-grabbing new look to raise awareness of Mental Health.
The sexual happiness brand has kitted out its 60 plus staff in new workwear from social impact workwear brand, TradeMutt to highlight the importance of open and positive conversations around sexual happiness and wellbeing on mental health.
Director of Lovehoney Australia, Rob Godwin, said: “At Lovehoney we put a huge focus on our staff health and wellbeing, providing perks like free protein smoothies, gym membership, PT sessions and a free EAP service which provides all employees with free counselling. This initiative
was designed to spark more conversations among staff, and in their friends and families about mental health.”
All sales of Trademutt Workwear help fund free and unlimited professional mental health support for tradies, truckies and blue-collar workers through their support service TIACS.org.
Rob continued: “I was introduced to the TradeMutt team earlier this year and think the role they play in raising awareness of mental illness among the blue-collar community and starting these important, lifesaving conversations is fantastic. I was lucky enough to head to their offices to record a podcast discussing the link between sexual and mental wellbeing
Summit! It is the only cross-industrial event where you can find investors, decisionmakers and C-level executives from the non SexTech industries in one place.”
Megwyn White, Director of Education at Satisfyer and Certified Clinical Sexologist gave further support to the panel talks. A masterclass by orgasm activist Venus O´Hara was held on the third day.
The event was hosted by Wear It Berlin, the agency behind the Wear It Innovation Summit - Europe's leading platform for innovation in close to body technology. Being a part of this industry for nearly 10 years, Wear it Berlin is now addressing the future and power of these exciting and promising new sexual technologies. www.wearit-berlin.com/sextech-summit
and was inspired to do more so invited the TradeMutt team into our offices to chat to the team about mental health.”
Daniel Allen, Co-Founder of TradeMutt and TIACS said: “The level of vulnerability it takes to talk about sex is much the same as the vulnerability that it takes to talk openly about mental health. At TradeMutt, we are committed to starting important conversations, and with sex and relationships playing such a huge part in shaping our lives, it’s important that we acknowledge how these topics impact our mental wellbeing. Both TradeMutt and Lovehoney have built powerful platforms that enable vulnerability, and if the response from our podcast with Rob is anything to go by, people are about to become
a whole lot more vulnerable through conversation. That’s how we create positive cultural change.”
A recent Lovehoney survey* found that 25% of people believe sex has a positive impact on their mental health. It was also widely recognised that sex plays an important role in overall wellbeing. Threequarters of those surveyed agreed that a healthy sex life can help reduce stress levels.
Rob added: “We know that sex is still a fairly taboo topic, and not talked about as freely as it should be. We hope that by encouraging people to talk more openly about intimacy, and encouraging a healthy sex life, we can make a positive impact on health and wellbeing.”
Sustainability at ORION trade news
As a responsible company in Flensburg, ORION has been fulfilling numerous social and economic aspects of sustainability for years. However, ORION has also made environmental sustainability a priority and is producing more and more products and packaging that can be recycled. This means that all the erotic specialist’s electrical items are properly registered so that they can be handed over to the municipal utilities and recycled.
Many of the drug store items from ORION’s assortment are already 100% vegan. This will also be extended to other products as well. Like the new fetish items from the “Vegan Fetish” label for example – the high-quality products are true to the original leather look style but they don’t contain any animal components.
In addition to an attractive appearance, environmental aspects are also very important for packaging as well. This means that the materials for the packaging can be easily separated and be respectively recycled. Furthermore, ORION has participated in the dual system “The Green Dot” from the start and has thus contributed to saving a large amount of CO2. The ORION product managers are working continually on the development of the packaging for products and are constantly conversing with the
manufacturers. New, resource-efficient materials are tested, in order to reduce the need for plastic even further. This is why renewable resources are being used, e.g. for the “Just Glide Bio” lubricants. They are in a tube that is made out of polyethylene – it’s based on sugar cane which means that the packaging is 100% recyclable. The environmental aspect also extends to the delivery of goods. The cardboard boxes that are used are completely recyclable – only recycled paper is used as padding instead of air cushions. ORION has also invested in a new gluing machine which means that approx. 60% of packaging tape is saved when sealing the packages. The packages are predominantly sent carbon-
neutrally with DHL. For this reason, ORION has received the Go Green certificate for many years now. Also catalogues are printed in a climate-neutral way, as far as possible, which means that a fixed rate is paid in addition to the printing costs to finance the planting of new trees.
Another sustainable aspect: ORION doesn’t have plastic bags any more either – paper bags are offered instead.
Sustainability is a complex topic that is full of challenges, even with all of ORION’s efforts. However, ORION will continue to keep trying without losing sight of the product or its sales-boosting presentation.
www.orion-wholesale.com
SHOTS Confirms September Show
SHOTS proudly announce that their trade show will be a three-day event from September 15 -17, 2021. The show is an in-house show and will therefore take place at the SHOTS headquarters in Beneden Leeuwen, Netherlands.
Attendees can expect the full SHOTS service: drinks, food and of course, lots of fun combined with meetings to Buyers all new release items and accompanying special offers. In the coming weeks, SHOTS will announce the exact schedule of the show. Your account manager will keep you posted on the latest updates. Block these dates in your calendar September 15 – 17.
Synergy advises that as at the time of print, due to covid, all non-essential international travel is currently banned by the Australian Government. Exemptions for travel require a special permit.
www.shotsamerica.com
Expanding The Electro-Market with the New ElectraStim KIX
E-stim can be a divisive type of play amongst many consumers; either they’re total converts to the unique sensations, or the idea of using anything with the word ‘electro’ in it turns them off completely. But often the latter have never tried electro stimulation designed by a specialist- if at all. Instead, many people’s first introduction to electro relies on cheaper ‘off the shelf’ options that don’t accurately reflect how diverse and pleasurable the stimulation can be when designed by specialists.
ElectraStim have always championed the message that electro isn’t necessarily for everyone, but everyone with even a little curiosity should try it at least once. However, there are some undeniable barriers to entry that a lot of beginners will experience. With many electro products on the market advertising themselves as a ‘shock’ product or for delivering an electrical ‘jolt’ it’s no wonder that many people are put off by the language used around the category. Couple that with a mediocre (or bad) experience and the user may never want to experiment further.
ElectraStim not only avoid all these terms but aim to reframe the perception of electro-sex and highlight the incredible versatility of this type of stimulation. Alongside confusing terminology, until this point quality electro sex gear has also been prohibitively expensive for a lot of beginners (who don’t yet know if they enjoy the sensations).
Shipping in August, ElectraStim is proud to announce KIX, a brand-new stimulator aimed for the beginner market and retailing at an attractive price point for everyone. Utilising 20 years of experience creating some of the most popular electro products on the market, ElectraStim have gone back to the very beginning of the electro-journey with KIX. Designed especially for beginner’s, KIX is an introductory stimulator with enough power and modes to show off the variety of electrostimulation while keeping the operation simple for the user.
In a further departure from tradition, KIX also does away with numerical intensity levels which will often mean nothing to a newcomer. Instead, the intensity of KIX is displayed using a colour-changing central LED that phases through an intensity spectrum with silky smoothness for a more controlled and subtle experience. Cooler colours visually represent lower intensities while warmer colours highlight the more intense levels. By phasing through a colour spectrum instead of numbered levels
ElectraStim aims for KIX users to focus more on what they’re feeling rather than which level they’ve ‘managed to get to’. To further enhance the simplicity, KIX uses Touchpad controls for seamless phasing through the intensity spectrum.
Swiss Navy Shares 4 Important Things to Know for Anal August
August has become known as 'Anal Pleasure Month' since Good Vibrations declared it as such ten years ago in 2011. Since then, anal play in many forms has become quite popular in all twelve months of the year.
In celebration of Anal Pleasure Month, Swiss Navy would like to share four important things to know for good anal play experiences, whether partnered or personal.
#1. Go Slow!
Excitement tends to make people rush things along. "We suggest taking your time and truly enjoying the pleasures that anal exploration can provide," said Briana Watkins, Vice President of Sales and Marketing for M.D. Science Lab.
#2. Breathe!
Holding one's breath can cause the body, and the anus, to tense up, making anal play less comfortable. We suggest relaxing and remembering to take deep, calming breaths.
#3. Thoughtful Communication
When enjoying partnered anal play, it's important that you and your partner are on the same page with expectations.
#4. Lube--Lots and Lots of Lube! Lubricants are essential for pleasurable anal experiences. "The rectum is not self-lubricating," said Dr. Sunny Rodgers, Intimate Health Advisor for M.D. Science Lab. "Using lubrication is crucial whether using a toy, fingers, or intimate body parts. Without lubrication there is a high probability for damage to your sensitive anal area."
And while research published in March 2021 reports that saliva is the most common lubricant used for anal sex, spit does not provide the appropriate level of lubrication needed.
Silicone lube is used most often for anal play because of the extra cushion and longevity that it provides, but Swiss Navy's water-based lubricant formulas are gels that liquify with friction, making them an excellent choice for anal pleasure.
To help inspire your anal exploration throughout the year, use these four important tips to help make your experiences more pleasurable.
HAVE YOU HEARD OF THE
A blended orgasm? Chances are you are thinking what the heck is that! However, as sexual wellness expert, Megwyn White, from Satisfyer, will tell you, it’s the way to have the most incredible orgasm yet – think of it as sexual yoga, that will give you untold pleasure.
The term blended orgasm relates to dual stimulation of erogenous zones, such as stimulating the clitoris and the g-spot at the same time, this is known as a blended orgasm. However, to undertake this approach it is not just a simple step of simulation and penetration but instead focused on the breathe and a certain nerve in your body called the Vagus Nerve.
The Vagus Nerve bridges the brain to your visceral organs including the heart, lungs, and digestive system. It’s also connected to the voice, tongue, and informs the muscles of the face (hence why people have an orgasm face) When you stimulate the 8,000 nerve endings of the clitoris it‘s channelled through the Vagus Nerve into the visceral body. Simply put a blended orgasm is an orgasm where more of the clitoris is being activate through touch and breath and another pleasure spot is involved.
Every woman can experience a blended orgasm, and benefit from the energy that is sourced from one. It’s even easy to explore one your own. If you’d like to give it a go, then when you have some alone time, Megwyn recommends trying the Satisfyer Pro 2 vibrator along with the Satisfyer Balls. When you explore these two products together you are more easily able to activate what Megwyn calls your Sexual Core.
If you’ve ever tried Pilates or dipped into a deep yoga pose you are actually relying on using many of the same muscular connections that help support a blended orgasm. The beauty of your sexual core is that it is a major bridge into expanding the voltage of the orgasm to become full bodied, and mind blowingly pleasurable.
Unfortunately, it is often hidden due to lack of support within the connections of embodiment.
The Satisfyer Pro 2 helps to jumpstart this connection with a “non-touch wave pulse” to stimulate the outer portion of the clitoral glans which are often super sensitive to stimulation but because the air pulse technology indirectly stimulates the clitoral glans it supports a full surge of the internal body of the clitoris.
The Satsifyer Traning Balls held internally will help to stimulate the g-spot where the clitoral bulbs split and root around the vaginal canal.
Megwyn suggests trying this practice sitting on a toilet (make sure no one needs to use the bathroom for a while) with the knees bent at 90 degrees with the balls of the feet down and the heels slightly lifted to help activate the arches of the feet which will help to pull the sensations into the root of the body and bridges a connection to the root of the clitoris. Start with the balls inside you and a slow setting on the Pro 2 and breathe slowly and very deeply focusing on extending the length of the exhalation to pull the connection of the Vagus Nerve more deeply into the belly. As sensations deepen you can heighten the speed on the Pro 2.
Feel free to move the pelvis and spine which can help to expand the sensation of orgasm.
There are many ways to have an orgasm, but to experience true pleasure, the breathe and dual stimulation needs to work in harmony, so next time you have an orgasm don’t just have any old orgasm, try a blended one.
www.satisfyer.com
THE GAY COMMUNITY CATALYSTS AND DRIVERS OF CHANGE
By Steve Callow, CEO, Perfect Fit Brand Inc.
Currently we live in a world where Gay Pride has been marginalized and stolen from the gay community as a celebration for all minorities that have sought for some level of equality. This ‘free ride’ is disappointing, because the impact this event had on today’s acceptance of gays and lesbians deserves its own celebration — it was their courage and decades-long fight that got us to where we are today. Stonewall occurred in ‘69 and started a movement where gay men and women refused to be put to shame and ostracized for what others called a “deviant” lifestyle. That lifestyle included anal sex, group sex, sex clubs, S&M and fisting, to name a few. For decades, gay men were told that it was wrong, sick and disgusting. But we knew it wasn’t — it was exciting, enjoyable and extremely sexually gratifying. With no possibility of tolerance from the outside world, we sought out safe places to engage in our “deviant” sex and live our lives as best we could. However, the disgust went so deep in the heterosexual world (by only some, of course) that gay men were harassed and often beaten or killed.
But, in just one generation, all of these demonized sexual activities have become mainstream, printable in major press, and even taught to young people. What
changed? Thirty-five years ago, were men getting pegged by their girlfriends and openly discussing it with their friends? Were straight men going into the sex shop and buying cock rings to make their package bigger when they walked down the street? Were guys asking their girlfriends to rim them? What about light bondage and S&M? Was it considered deviant in the straight community?
If I were to ask you how many cock rings were sold from your store 20 years ago to straight men, versus gay men, I’d suspect you’d say not so many. But, when I look at how many cock rings were on the market 20 years ago, it was clearly not the market it has become today.
The reality for many cities that had “gay-borhoods” is that these formerly safe spaces for the community have now become the heart of yuppy families. The safe and tolerant environment that the gays created, coupled with the fixer-upper mentality made these areas cool and fun to live in. The gays are displaced, and although they may have started nesting in nearby areas in the last five to 10 years, there really is no need to, since gay men and women can safely move anywhere they want now.
Additionally, there is the demise of cruising as a result of the explosion of online hook-up sites — which started in 2001 with launch of Manhunt.net. Now, there is no need to seek out a gay area for cruising to meet like-minded individuals.
Although Match.com was around earlier and possibly takes the title of the first online dating site, there was a difference between dating and hooking up at that time. Today, the straight sites like Tinder offer the same easy hook-up platform that Grindr created in 2009. Hooking up is no longer considered taboo — it is mainstream and even desirable. Gays led the path to sexual freedom, but more specifically to hooking up frequently without guilt. What continued was a trend of erosion of the differences between the gay and straight sexual worlds, bolstering acceptance and this led to greater exploration of sexual practices.
If I look at the examples of what was considered deviant or specifically “gay/ lesbian” a few decades ago and what is now considered acceptable and heteroapproved and mainstream, I would say the hetero world owes the gay and lesbian world a big thank you.
The men and women who took stand at Stonewall were the first non-visible minority to fight for their sexual beliefs on a newsworthy scale, as these individuals made it clear to the world that what they were naturally driven to do sexually was not going to be suppressed. I say, “Thank you,” for fighting back and staying true to their desires. They set a foundation for allowing the development of products that at first were specifically for the gay man or woman, but would eventually become mainstream like cock rings, enemas, large dildos, butt plugs and strap-ons.
Thank you to the early merchants who recognized that opportunity for developing products specifically for the gay man. There was Doc Johnson, which developed a number of products that were very popular among gay men and some of my personal favorites; and CalExotics that developed the Colt range of products, as well as a handful of other vendors. When I first saw these products on the shelf, it was a validation that gay men and women needed different products than were being offered in the mainstream at the time. I suspect these adventurous manufacturers didn’t know that most of those specialized products would later become mainstream categories — and in fact, huge revenue-
earners. Thank you to these manufacturers for taking the time to understand the needs of gay men and women.
But, we also have to remember those gay men and women who went into the shops. They often had to find the products behind a curtain or from behind the counter, as they were not considered “pleasing” to other consumers. These shoppers were brave enough to overcome the shame that followed them when paying at the counter. I doubt anyone feels much shame today about buying a cock ring or a large dildo at an adult store.
This all happened in the last three decades. I look back at my first sex toy company and the development of a douche system that was going to make life a bit easier for the gay man — that was only 18 years ago. However, it immediately sparked a number of other brands to enter the markets, and suddenly, there was an enema/douche category, and stores created a space for a selection of items. This category has since evolved from being a gay man’s category to being a category for everyone.
This movement has opened a new frontier, and we have a more diverse array of products for the transgender and nonbinary communities as well. Some of these
sex toy innovations have even given new breath to medicalized products.
Today, we still need and want to have stores that appeal to different sexualities and niche interests, because the audience willing to shop at specialized stores is much broader than it was years ago. You will often see heterosexual couples shopping in a “gay”-themed store without any hesitation, and the vice versa. Isn’t this wonderful?
So next time you sell a strap-on to a heterosexual couple, you may fairly be wondering if it is for pegging, or for him to wear, or both — and it really does not matter because all of these uses are understood today to be completely acceptable, understandably desirable and without any sexual “labelling” implied.
And you can thank the gay men and women who stood up at Stonewall for being true to their identity and sexual desires; and the vendors who made products for the “deviants” of the time. Without these first products on the market and the shoppers for them, we may never have had the selection and acceptance of products available today.
Originally published in XBIZ
Synergy’s Mia More spent time in New York and penned this wonderful expose on New York City’s Museum of Sex which opened in October 2002 on the corner of 5th Av and E 26th St (yes, that 5th Avenue). It was founded by software millionaire Daniel Gluck, whose aim was to build a cultural institution akin to a ‘Smithsonian of Sex’.
The museum is appropriately situated in the city’s historic Tenderloin district where, in the late 19th and early 20th centuries, fight clubs, saloons, gambling dens, dance halls and brothels offered entertainment well into the night. Today, like its neighbours Saks and Tiffany’s, MoSex has the appearance of a swanky store. The museum entrance is found on E 26th St, while the MoSex store opens directly onto the prestigious 5th Avenue, the very definition of both prime retail location!
We visited MoSex in March, only a couple of days before the COVID-19 lockdown began in earnest. At that point the streets and subways were conspicuously quiet, but most stores and restaurants were still open, albeit almost empty. Despite this, MoSex was still surprisingly busy: to an outsider it looked like business as normal.
Editorial
We started with a tour of the museum (well, when in Rome...). The first floor featured Stag, the Elicit Origins of Pornographic Film, a collection of vintage film and more recent audio interviews with classic porn stars and their viewers. Up on the second floor was audiovisual artist Laia Abril’s sensitive, exhibition titled On Abortion: And the Repercussions of Lack of Access, complete with early medical tools from the Burns Archive & Collection (AKA the world’s largest collection of early medical and historic photographs).
Next, we queued to get into Superfunland:
Journey Into The Erotic Carnival, a raucous ride through the groundbreaking World’s Fair to the more infamous carnivals and circuses. Sponsored by Lelo, Womanizer and WeVibe brands amongst others, Superfunland was an absolute riot, the highlight for us being the Glory Stall game. This was a series of empty toilet stalls with mechanised dildos shooting out at different heights from various holes covering the walls. The aim was to tug as many dildos as possible in the allotted time, while the electric display above each stall announced the participant’s progress in points. What a hoot!
In the basement we visited the MoSex bar, Play. As founder Daniel Gluck explained in an interview with online resource ZDnet, ‘Our concern with the bar was that people would think, 'whips and chains’ [which is] too narrow an audience. If we want to engage people as a business, we can’t just serve this five percent. Not that we don’t want them to come… But I want your grandmother to come, too.’ Along with the bar, the store is open to the public, who can visit without paying admission to the museum.
Back on the ground floor we spoke to Kit Richardson, Buyer
and Merchandiser of the MoSex store, who told us about her role and the store in general. Read on to learn more about the staff and clientele of the MoSex store, and the enduring appeal of the cumrag. You have been warned!
Trading hours
The Museum is open 7 days a week from 11am to 10pm on weekdays and 11am to midnight on weekends. I work a typical full-time week, 5 days, 40 hours. But more than likely it’s 6 days and many, many more hours.
Mondays and Saturdays are our busiest days of the week. The busy season for us starts during the holiday season Early December and ends after Valentine’s – Valentine’s, of course being the busiest of all. I usually plan my vacations around these dates. I always go away mid-November to relax and prepare for the busy season to start and go away again in March – once everything has settled –to re-fresh and renew.
What makes a great store I believe there are a few fundamentals that make a great store; Product selection, educated & enthusiastic staff, and a safe welcoming environment. These 3 pillars ensure that all who come into the store can leave with a positive and valuable experience that is remembered.
What categories of product does the MoSex shop stock
Since we are both a museum and adult store, we carry some items you wouldn’t find at the Met and some items you wouldn’t find at your local sex store. Our product offerings vary from pleasure products, kink, smoke, to apparel, ceramics, and art. I try to ensure that no matter who walks in the door with whatever interest, there is something for them. And if there is not, I need 2 weeks to order it and it will be there.
What are some of your bestselling brands
Our best-selling brands are We-Vibe, an app-compatible line which allows users to control their partner’s vibrators from anywhere in the world; Lelo which is a luxury sex toy company that creates products with super soft silicone in sexy designs; Womanizer who patented Pleasure Air technology that is sooo popular today for it truly changed the game on clitoral stimulation; and Satisfyer who I like to refer to as the Sex Toys for the People, By the People company: Satisfyer provide a myriad of products at prices that anyone can afford.
What makes a great brand
In the past companies were considered great by the amount of product they produced. Now, it’s different. What makes a great brand is the mission behind the company, the research, the community it builds. Brands now have a balance of business and social impact which customers respond well too. If a company can show that they not only produce a body safe innovative product, but there is a philanthropic and social aspect to that brand, people gravitate more towards that company and will likely pay any sum to support them.
What are your most popular selling items
As far as pleasure products, the Je Joue G-Spot Bullet and the We-Vibe Sync are our best sellers. However, our best-selling product in the store…. is our infamous Cum Rag. A plain black rag with white text stating “Cum Rag.” I have learned to never underestimate customers and the power of the word “cum.”
How important is new product
To remain a leader in the industry it is essential to evaluate and bring in new product. New product is mostly synonymous with new research. And the more we research what people wants and how bodies respond to stimulation, the better we can adapt our products. I want to be able to offer the newest and best products on the market for my customers, so I am constantly staying up to date on trends, innovations, and market research.
What trends has your business observed in adult pleasure products
While I mentioned how companies are beginning to expand their missions and customers are responding well to this, what is happening is that companies are also
beginning to create products that are ambiguous in design and function. The more society has become open about sexuality and identity, toys now aren’t designed for specific genitalia in mind, but rather a product that can be used by anyone. Which in return has also changed the colors of toys in the offering. No longer are products bright pink. They vary in hues of blues, greens, purples, greys, and even yellows. The spectrum of toys is a reflection of the spectrum of sexuality and pleasure that exists. We are all into different things and have different bodies, so why not make a product that can be used in a variety of ways for a variety of people?! I am definitely a fan of this progress!
How do you create awareness
Unfortunately we are actually not allowed to advertise that we are an adult store, so people coming into the Museum are here for the museum and get a wonderful surprise when they find out they can leave with not only a boob jello shot from the bar, but some great lube and a new toy. We are able to advertise the Museum as a whole though, so we create awareness through our campaigns with the MTA, partnerships with NY tours, and search engines.
Does being connected to a Museum affect and shape the products you choose to stock Absolutely! Our clientele and foot traffic are quite different than most adult stores, so as much as I would love to bring in the 11 inch bright pink dildo, I know that product won’t sell well here and that the ceramic butt plug flower vase will.
The Museum of Sex is currently showing Superfunland, Stag and Laia Abril’s statement showcase On Abortion. How often do the exhibitions rotate
The rotation of exhibits varies. it is very dependent on the current social status, what people are into now, what’s popular, and what needs to be addressed more. The common lifetime of an exhibit is anywhere from 6 months to about 9 months. However, you have an exhibit like Superfunland which is permanent at the moment.
Does your stock change in line with the museum’s exhibitions I always want the store to reflect the experience one has in the museum, so whenever there is a new exhibit I bring in related material. For example, one of my favorite exhibits was Punk Lust. The Punk exhibition explored
Editorial
the sex and the punk lifestyle in NYC in the 70s, so I brought a product selection from Manic Panic, started by Tish and Snooky Bellomo who were leaders in the punk era. When we launched the Araki gallery we had shibari extraordinaire Midori come and create an immersive rope experience for visitors as well as bringing in her book on bondage, a more diverse selection of rope offerings, and we hosted bondage workshops. We want the museum – including the store – to be a full experience, so bringing in product that reflects the galleries is essential.
Abril’s On Abortion is a political exhibition championing the Pro-Choice approach to abortion. Are you able to explore political opinions in-store
We do carry Abril’s book On Abortion in the store, and its launch coincided with Women’s Month (March) so we had it featured with other female, femme, and queer products in retail. I do think it is important to mention that the gallery in fact does not take a pro-choice approach. It is left to the viewer to form their opinion after experiencing what effects the lack of access to abortion has had on women.
The store at MoSex features huge windows on two sides
I love these windows and being able to design them is a highlight of my job. What we put in these windows reflect the museum and our mission. I tend to partner with brands to create windows that are relevant and catchy. You won’t see a window at Saks that says, “Oh MY G-Spot” or a black leather basque and chain leash surrounded by red latex with the words “WOOF.” I get to take creative liberties and produce windows that not only feature product that we sell but make commentary on taboos and force people to engage in conversation about sex. That is maximizing their potential. That is what windows should do.
The store opens onto the street and boasts entrances feeding from and into the museum
We wanted to make the store as open as possible. In most sex stores they are dimly lit small businesses overflowing with product. The Museum has large open windows and floor space to accommodate many products without becoming overbearing or intimidating. No-one wants to discuss their sex life and pleasure with someone standing behind a 6-foot podium looking down at them. Sales staff are staggered throughout the store to address any questions and in a comfortable way. Cashier is located towards the back to create a more intimate feel of your purchase. Testers are out on simple stands ready to be touched and turned on. There is a flow to the museum that inspires and encourages even the most shy and prudent to explore. Our entrances our strategic. An entrance on 5th Avenue to a world of sex. The first step a customer takes into the store, is the first step into normalizing sex.
The Museum of Sex in New York draws in all sorts of visitors
The demographic of the museum changes with the launch of exhibits I have found. We are mostly a tourist destination. Lately, our clientele have been younger adults in the age range of 18-35 and predominantly female. But any given Saturday you will see visitors from all races, ages, religions, and backgrounds wandering the store and sharing stories of favorite toys and laughs.
Locals versus tourists
We get in more tourists than locals. But local or tourist, their purchases aren’t distinguishable from one another. Pleasure products, enhancers, lube, naughty candy, rope. Tourists do end up buying more travel sized product though that’s for sure. I make certain that when I can get a travel size of a product, whether it be lube, massage oil,
or a smaller compact toy, I do it. We do have a few regulars, but because we are considered more of a tourist attraction it is quite a small number. They usually come in for a re-up on lube or enhancers.
In-store events
The Museum offers a myriad of events. I actually teach the workshops that we hold. The workshops range on a variety of topics including BDSM, anal, oral, and so forth. Bachelorette parties are very popular here as well. We recently had Planned Parenthood rent out the museum for a gala. We’ve done Fashion Week shows here, Stormy Daniels had her book signing here. One of my favorites was Doha Cat having her album release party here! That was great! We are a museum for the people, by the people.
Retail staff
The museum employs around 75 staff. Of that staff, 25 are retail.
Staff selection
I think what makes the store so fantastic is the absolute diversity of our staff. They come from a wide range of backgrounds, but the one passion they all share is in human sexuality and sex education.
Training
All of our retail staff are trained. They undergo typical retail store training, but also adult retail store training which is offered through some fantastic distributors like Williams Trading and Blush Novelties. These trainings address gender and sexuality, how to talk to customers, differences in lubes, product variety, and much more. I am a Certified Sexual Health educator, so it is also my job to ensure staff are trained in proper verbiage, knowledge, and resources for customers. Staff also receive trainings directly from vendors in-store and are often given products to review so they can best talk about the products with clientele. Our staff are trained to approach customers in an open and inviting manner to establish a safe space where the customer is welcome to ask questions and have the sales associate liaison and guide them in this exciting exploration of pleasure.
What do staff most love about their job
It is never a dull day at MoSex. I believe most of our staff love the opportunity to expand their knowledge here and work in a unique field that allows them to
help others explore the realms of passion and explore their own pleasure as well.
Online
We do not have an online store. Having an online store would unfortunately jeopardize our ability to market and advertise with some agencies, so we sacrificed this part of the store. However, even when we did have an e-commerce it did not bring in enough to compete with other online retailers or even our own brick and mortar. Currently there are no plans to sell online; however, with COVID we may need to revisit.
New York in covid lockdown
It is certainly rough for all of us involved. We miss working at the Museum and can’t wait to get back. At the moment we are all discussing creative ways to continue the work of the Museum even from home. We stay connected through email, group texts, and social media.
I have been able to schedule various webinars and vendor trainings for staff. Three times a week, each for an hour. It is completely optional, but it does keep everyone engaged and up to par with their knowledge and
skill set. Vendors have also sent staff products in the mail as gifts to show their appreciation for the staff which is a real mood booster! This way once we do open, we are ready to hit the ground running! And it also shows the Museum cares about their staff which in return ensures that they stay with us. And that is important to me.
5 years ago versus now
The Adult retail business is becoming more inclusive and has more of a social impact than ever before. An industry predominantly run and controlled by men focused mostly on profit, is now flourishing because of the innovation and leadership of people of color, women, femmes, and queer professionals who’s focus is creating product that of quality. I cannot emphasize enough that the industry is truly progressing in a way that I am proud to be part of. And how do I directly support this? By carrying these brands that may be a little more expensive for me to bring in and may take longer to sell, but the truth is, every gamble that I take with these companies ends up paying off because they are companies with missions that customers believe in; that I believe in, that staff believe in.
The best thing
I think the best thing our business has done is our participation in the PRIDE march and activities every year. It shows we value the community, we care, and we support them.
Last words
New York City is a beautiful island full of people from all over the world, the Museum of Sex is able to bring all these people
together over our common interest, sex, and give space to those people to explore it further in an environment that is engaging, stimulating, and safe. And I am proud to be part of that. It doesn’t matter if I make a sale. What matters is the conversations people have after they leave and if they take what they learn here and spread the good word of sexual freedom and acceptance to the man afford.
Buyer & Merchandiser, Museum of Sex, New York
When and how
I have been in the adult retail business now for 5 years. I was working internationally with the UN as a mediator in the Middle East, and while conducting research started to see how political conflict and the environment can seep and directly influence sex lives. I finished my stay abroad and came back to the US where I convinced the owner of the Velvet Lily in Philadelphia to take me on as a staff member. From there I began taking sex education courses
within a few weeks I was in NYC working at the Museum of Sex. If there’s one thing I have learned it is persistence is key to achieving my dreams and goals. Without it I wouldn’t be in the position I am now. When I know I want something I do it. Could be the Triple Scorpio in me too, though!
A typical day at the Museum of Sex retail store
Coffee. It always starts with coffee. For me, a typical day isn’t hours of checking emails and
adult products in the market, taste testing lubes, designing windows with vendors to feature, evaluating stock levels and inventory, making sure staff have trainings, and I also dedicate 2 days a week to working directly on the floor with the retail team. I spend that time working with customers and staff alike. It allows me to see what customers are asking for and current product trends. If I get home and don’t smell like lube and dildos, it’s been a disappointing day.
A typical day during lockdown
Still coffee. Every day starts with coffee in my world. Certainly not as exciting and eventful as a typical day at the Museum, but I have managed to set up online interactive trainings with staff throughout this period, which is proving to be a lifesaver for us all. It gives us something to look forward to especially being in NYC and on lockdown. I do answer the occasional emails and have some business calls about plans once we do open, but for right now
What I have tasked myself with is creating ways in which the Museum can be both profitable and have a larger positive social impact once we open again. Also, working from home during lockdown means I can blare my music without judgement and in no pants. Not sure how fond my colleagues would be of my 80’s rock playlists
The most significant influence in my working career
There have been many influences in my career that have led me to this point. There is a person that I truly respect and admire who has truly guided me during this time; my mentor at the Museum of Sex, Ian Kulp. As Director of Retail, Ian taught me the ins and outs of the business and constantly pushed me to grow and further my skill set while fusing my passions and vocation. I am thankful to him for that. Ian now works at [sex-tech company] Lora DiCarlo.
What are the pluses and minuses
Soo many pluses! I have met so many wonderful people, made fantastic connections, and heard the best stories. I take pride in my job and the Museum. It has provided me with knowledge and experiences that would have been unattainable at other places. Minuses… I do work a lot and the stress can get pretty heavy, but in the end, it is absolutely worth it.
I’m most proud of
My diligence. If I wouldn’t have persisted in this field I would not be where I am today. As a woman in any profession there are hurdles to be overcome and while this industry is progressing to be one that is more inclusive and accepting, there are still battles to be fought, and I will not go gently into that dark night. I will persist and fight on the front lines for a better industry; a more inclusive, diverse, and educational industry.
One of my most memorable moments
Winning the Xbiz Award for Best Retailer 2020. It wasn’t just that I got to wear a beautiful gold sequin gown and accept an award, but that there was recognition from my industry peers of the hard work that I have put into the MoSex store. I am grateful to those who notice and appreciate what the Museum and I stand for.
Last book I read
I am currently re-reading Portrait of a Killer by Patricia Cornwell. When I was 12 my mother gave me the book and I was soo fascinated by Jack the Ripper that I put together a 60 page powerpoint for my Book Presentation at school. Now, the school was not particularly fond of a child showing their classmates photos of women slashed apart and discussing sex, so the presentation was not necessarily received as fondly as I had hoped.
However, my mother being a professor and admirable of my passion took me to London and we went on the Jack the Ripper tour. I was soo intrigued by the sex work and sexuality that this book addressed that I believe it to truly be the point in my life where my journey into this industry began. I figured during these times it would be great to connect with the book that kind of started it all for me.
Favourite movie and TV show
Admittedly, my favorite movie is Marie Antoinette by Sophia Coppola. Mostly because the soundtrack and costumes are phenomenalwho couldn’t love a movie with music by The Strokes, New Order, and the Cure?! Also, because Versailles is probably my favorite place that I have been. I was an Art History minor in college and the Rococo period is by far my favorite art period. Hidden beneath this tattooed and leather clad exterior is a gaudy soul who loves macarons, gold leafing, and pastels. My favorite TV Show would have to be Peaky Blinders. Again, amazing music selection and I have a thing for Cillian Murphy.
My favourite meal
Gin Martini. Extra Dry. Extra Dirty.
What I wanted to be
It was tie between wanting to be a star on Broadway and being a Marine Biologist. I loved performing and was always singing when I was younger, but there was also part of me that was soo drawn to the sea. I ended up going to Pace University for Musical Theatre but graduated a Political Science major.
What would most people not know
I grew up a military brat and did, at one point, live on a rodeo. I was the sassiest little cowgirl in white fringe diamond studded cowboy boots you’d ever seen. And I periodically indulge in 90s country music.
When I’m not working, I’d rather be
Traveling. I love to travel and any moment that I can I am on a plane and off to explore the world. Every place that I visit I make sure to find the local sex shops and check them out.
What I like best
The museum is such a hybrid of an institution. It combines art and sex in a way that is provocative and educational. What I love most about my job is the conversations I have with visitors about sex and sexuality from all types of people. Different ages, races, religions. It gives me purpose to see these individuals open up and tell me their stories about sex.
If I could change one thing
I wouldn’t change anything in my life because it all led me to the person I am today, and I am grateful for that.
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How and when
Adam and I were already good friends. One day in 2012 he saw an article in a medical journal about technology being used to harvest semen from men with spinal cord injuries. And he saw in this procedure (which caused involuntary ejaculation even from flaccid penises) a solution for men who suffered from erectile dysfunction. So we licensed the tech and created our own version of it. The result was PulsePlate technology, which has helped countless men experience sexual satisfaction, no erection required.
Premises
Hot Octopuss HQ is in Camden, London. We operate from a beautiful loft space with lots of great restaurants and bars nearby. Our team are dispersed globally so the London office serves as a European hub when staff or our partners are in town.
We’ve been quick to adopt virtual working to give us the flexibility (and cost savings) to scale the business without the requirement for larger premises. That day may of course come, but in the meantime, we love being near the hustle and bustle of Camden Town.
How and to what countries are you selling
All of Europe, Russia, Canada, US, Asia, South Africa, South America, and Australia. We have one to two distributors maximum per region and sell directly to accounts in all areas of the world as well.
In terms of growth, where do you see yourselves now
Currently, North America remains our strongest market with increasing sales year over year. In the last 12 months, we’ve had incredible growth and have seen our strongest sales ever from
the European market as well as massive development in the Australian market which seems to be steadily increasing every quarter. We are aiming to grow South America, Russia, as well as Asia as those regions are the newest and have been the most challenging in terms of growth so far.
How do you promote and create awareness
We run sex-positivity based campaigns, educating our audiences about important issues like masturbation, G-spots, and erectile dysfunction. We have a special love for FUN campaigns like the GuyFi masturbation booth we hosted in New York and more recently, our Australia’s Biggest Wanker campaign which was a smash hit.
As things open back up, we look forward to returning to our favourite trade shows where we can continue to contribute to our community and stay at the forefront of developments in sex tech.
Sales split
Overall sales are split with about 60% coming from online sales and about 40% from brick-andmortar stores.
Working with retailers
Working with retailers is really where we shine and our team loves to strategize, build and execute plans for retailers to grow their sales. We work tirelessly to create marketing initiatives and promotions to fit any size retailer. We create custom marketing campaigns which contain many different elements such as SPIFFs, GWP’s, incentives for staff and for buyers, additionally, we keep our brand looking fresh in-stores with beautifully designed displays and educative materials to help our products pop off the shelves and create an experience for the consumer to help make the sale. We conduct instore trainings all year round to keep staff up-to-date and
informed and we have gorgeous life-style images and product assets to help the online retailers showcase our brand. We will always be adapting, creating, and thinking to the future when it comes to working with the retailers because we are the future, and the future is now.
Distribution
We consider our distributors as our partners and a very important piece to our B2B business. Our distributors can offer similar marketing packages and promotional elements to their customers and they have
access to the same selling tools, materials, and assets as we provide our direct retailers. We regularly train the distributor’s sales reps and provide them with product kits so they become Hot Octopuss product experts and can provide their customers with the best possible service and information.
Best sellers
In the last 12 months our top five are: PULSE SOLO ESSENTIAL, PULSE DUO, PULSE SOLO LUX, JETT, and ATOM PLUS.
PULSE SOLO LUX is a bestseller because it does what no other penis sleeve out there can: provide a full orgasm, whether erect or flaccid, with no stroking required. LUX in particular is a popular version of this design because it’s Turbo button is reported to provide ejaculation on-demand.
JETT is also a best-seller because the huge range of sensations provided by the independently controlled motors is unlike any other toy out there. The Treble motor delivers high-frequency vibrations while the Bass motor rocks out deeply penetrative rumbles. This is a tried-and-true hands-free orgasm product.
Focus
The European market
2020 was our biggest year ever for sales in Europe and we have had to expand our distribution channels to handle the massive demand. The penis toy category seems to be stronger than ever for European retailers right now and even with store closures across Europe, the online market was very strong and continues to grow even as stores begin to open again. Overall, the market seems to be evolving by demanding more high-end penis toys and more powerful, innovative vibrators.
Country specific trends
Over the years, USA seems to be the most receptive to our design and branding while Latin American and Russia seem to be
a lot slower with selling highend penis toys. We’re working hard to create products to fit all budgets, bodies, and categories. The industry as a whole has seen the penis toy category explode in the last two years and this trend doesn’t seem to be going anywhere so Hot Octopuss will continue to do what we do best-create beautiful, functional, powerful sex toys for everybody that can be purchased in every country.
Product categories
Our first love has always been penis toys that provide solutions for erectile dysfunction. We knew how painful the lack of penis toys was, especially for those who don’t get reliable erections (which is most penis owners at some point in their life.)
We’ve recently launched our first G-spot vibrator, because vulva owners deserve luxury toys as well! We took into account senior women and those with disabilities, who might prefer a broad, gel tip and larger buttons for comfort and accessibility. And we felt that vulva owners deserved to have a dual-motored toy that provided infinite combinations of sensations –penis owners shouldn’t be the only ones who get to enjoy our Treble and Bass technology!
Design and manufacturing
We put a great deal of time and intention into the design process. We interview focus groups to get feedback from specific groups of people, such as seniors, queer folks, and people with disabilities.
As you can imagine, the development process is quite thorough and involves testing several prototypes. This part is never rushed. We take all the time we need and get as much quality feedback as we can along the way. Even naming the products is a group collaboration!
Staff
Our sales teams are absolute power houses; we have one based in the US and one based in Europe. Our customer service folks are absolute angels and part of our core team based in the UK. We’ve partnered with a wonderful marketing team that’s taken our content and media partnerships to the next level and is currently designing a new website with the focus of improving customer experience.
GLOBAL HEAD OF SALES, HOT OCTOPUSS
How and when
I have a Bachelor of Science in Environmental Law and I never anticipated that the world of pleasure would be my purpose in life. In 2008, my close friend, Amy Baldwin along with her mom, opened a sex-positive boutique adult shop in California and asked if I would be the store’s manager. Granted, I had zero retail experience and had never owned a vibrator, but I decided to take her up on the challenge. Afterall, I was still preparing to become a lawyer but wasn’t practicing yet so I decided to dive in, and that decision changed my life and my career! I moved to become Director of Sales in 2012 and in 2013, I met Adam and Jules [the founders of Hot Octopuss]. I had an incredible magnetism to both as people and could see how innovative and influential their brand was from the beginning. It took some time but, 2017 would mark the year my pleasure stars would align. That year, I launched the Shameless Sex podcast with Amy Baldwin and became the Global Head of Sales at Hot Octopuss both of which have given me more purpose, drive, and inspiration than anything I could have ever imagined.
A typical day
The only thing typical about a day at Hot Octopuss is that there’s nothing typical. From our product collection, to our team, to our customer base, we continue to grow very quickly so there are always a million things to do. I typically wake up, do a morning
meditation, and have a chai.
Then I’m ready to hop on a video call with the team in London or our rep in the Netherlands who are approaching the end of their workday (I’m in California so I’m 8 hours behind). After that, I meet with our US rep to strategize, analyze, and organize. From there, I could be on a call with a buyer, conducting a product training, building promotions for an account, designing a pitch presentation, forecasting for sales, creating marketing initiatives, shooting video content for our social media channels, or I could be on an airplane headed to meet a buyer and train a store, each day is different but it’s always very busy.
The most significant influence in my working career
I have two people I must mention. Amy, the Shameless Sex co-host who birthed me into the industry and who teaches me how to be a better sex educator every day with her shining certifications and gleaming credentials in the field of sexuality. And Jules, the co-founder/COO of HO who consistently impresses me with her keen skills in all facets of the business and who I admire greatly for her patience, strength, and perseverance. She has shown me what it means to be a leader, she has taught me the power of listening and the importance of believing in oneself. It’s an honor to work with her every day.
I’m most proud of
The Shameless Sex podcast. We get hundreds of emails from listeners expressing their gratitude and telling us that we’ve changed their lives. It brings me to tears on the regular because I never knew that speaking openly about sex and pleasure would help so many. It’s been an absolute joy to have a positive impact on so many people and we won’t stop until everyone in the world has the sex and pleasure they deserve!!
One of the most memorable moments
One of the most memorable moments in my career was receiving the WIA Women of the Year award. It was the first year the award was ever given so I was in absolute amazement that I was the one being honored with such a prestigious industry award. It felt like I was winning our industry’s version of an Osar.
Last book I read
The Astrology of Self-Discovery. I’m very intrigued by western astrology and this book combines depth psychology with astrology to help unlock your potential and deepen your personal awareness. I love science and astrology is a very ancient science people have used for thousands of years, the accuracy will blow your mind!!
Favourite movie/TV show
Sex and the City. Love the series and the movies too! I re-watched every episode last month and it still rings true in so many ways. Plus, the fashion is INCREDIBLE.
What I wanted to be
I was born in the 80’s and I loved the cartoon She-Ra Princess of Power. My mom has kept several of these school projects and I love having the reminders that I wanted to be a cartoon superhero when I grew up. Well, I didn’t make She-Ra happen, but I do feel like I’m the Princess of Pleasure and for that, my mother is proud.
What would most people not know about me
I love hip hop music, snowboarding and doing black flips (and sometimes all of those at once).
My favourite place
The beach. I prefer white sand and turquoise waters, but I’d be content with turquoise sand and white waters. I just love the sound of the waves crashing on the shore. It’s relaxing, tranquil, and rejuvenates my soul.
When I’m not working, I’d rather be doing
Drinking a glass of beautiful wine with friends and snuggling with my 10lb dog, Legend. He’s the best!
What I like best about my job
Helping the world have more pleasure by creating innovative, beautiful sex toys that can change people’s lives. Hot Octopuss is on a mission to ensure every-body has the right tools to evoke their own pleasure.
If I could change one thing
I would ensure pleasure was taught to all people early in life. Currently, if there is any sex education taught in school, the curriculum only covers STD’s, contraception, anatomy, and maybe sexual orientation but nothing about pleasure and consent. If schools could adopt a sex-positive, more pleasure focused sex-ed program, there would be less shame, judgement, and stigma around sex and the world may just be a better place.
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www.lovehoneytrade.com
There’s only one thing better than a product with a USP and that’s a product with two USPs (if that’s even possible). I’m talking about the Satisfyer Dual Love Air Pulse Vibrator, a gorgeous lemonyellow, double-ended, silicone dildo of fun.
Quite apart from making a visual splash, the Dual Love is a technical marvel, using Satisfyer’s own free proprietorial Connect app to help control the Dual Love from anywhere in the world (here’s to you, long-distance lovers!). This makes it perfect for pandemic play if you’re isolated from your usual sources of sexual satisfaction.
There’s a handy alarm setting to remind you to call your lover, or to warn you when your housemates are due home. For stimulating sociability there are in-app video call and chat facilities, and in terms of intensity say, via the Connect App you can fine-tune the functionality of your Dual Love to a degree the buttons on the dildo don’t allow. It’s compatible with the Apple Watch (if you’re in the same room), and can also be used without the app, like y’know, IRL. We especially like the Community Share feature, where you can download other users’ favourite sequences, or name and save your own, either to keep private or share with others on the platform.
It has two motors, one at each end for its two functions; air pulse and vibrator. There are 11 vibration settings and 11 air pulse intensity settings accessed by three silicone buttons. It’s not as comfortable using the suction end with the vibrations on, as they make it harder to hold the opposite end of the shaft. However, if simultaneous pressure waves and vibrations are your thing, then so is the Dual Love!
For a product featuring two toys in one, the Dual Love is very reasonably priced and comes with a generous guarantee.
www.satisfyer.com
Natalie Happy Rabbit Orgasm Kit
Lovehoney
Mia More
Love Satisfyer
Voice Activated 10X Vibrating Egg with Remote Control XR Brands
Far from resting on the laurels of the company’s recent twentyyear anniversary, the guys behind Electrastim have continued to innovate with their diverse assortment of electro-sex toys. A favourite is the Silicone Noir selection, which runs the gamut from pinwheel to prostate massager. Lula is our latest review item for which, as always, you need an e-stim handset; we love our trusted model the Electrastim Flick Model EM80-E and covet the updated models such as the Flux, available for those who like to get their hands on the latest gadget.
The Silicone Noir is an excellent introduction to e-stim fun, being less intimidating than the metal products available from the brand. There’s a big difference between the sight of soft silicone and clinical aluminium, and the touch of yielding silicone and unforgiving aluminium. And yes, with insertables we can tell the difference.
In this instance, the top ball contains a weight which rolls around untethered inside it, while the lower ball is the electroconductive part. Remember to turn on once you have it in place, rather than inserting it first, or you could be in for a shock. Literally! There are floral designs on the sides to help you position the balls in an optimum position towards the hips to increase the duration and intensity of your orgasms. Once the balls are in place, continue by gradually increasing the levels to find the intensity that feels good. You’ll know you’ve got it right when you begin to contract as though for an orgasm.
Electrastim’s stimulators are so slim that since the Lula is silent during use, you can tuck the controls out of view in a pocket – or your bra – and receive the benefits while out and about or going about your daily routine at home. We also appreciate that you can use the Lula balls alone without the handset. A word of caution: they’re a bit of a fluff magnet, so a storage bag would be wise.
www.electrastim.com
Fresh from winning the AVN ‘O’ Award for Outstanding Innovation, the Whisperz brand from the XR umbrella offers something…a little different. It comprises two butt plugs – one a prostate plug, the second the more recognisable, universally shaped butt plug – and a Vibrating Egg. All three items come with a voice-activated remote control so that your play pal can (literally!) whisper into the remote to get its partner buzzing.
It’s the 10X Vibrating Egg that’s making waves for us here at Synergy Towers; its ergonomic form is sexy and stylish, and it’s sculpted in classy black phthalate-free silicone. First impressions count, and there’s no doubting the visual appeal of the Vibrating Egg (check out the promo vid for proof). Its overall length is 6.2 inches, of which 4 inches is the insertable area, and at its widest its diameter is 1.3 inches. It can be used internally as well as externally for clit-stim enjoyment and titillating nipple action.
When it comes to bathtime, the Vibrating Egg is splashproof rather than waterproof, so it’s more suited to the shower than the tub. The Egg is rechargeable via a USB cable and flashes as it charges, while the remote takes a standard lithium battery.
Of course, it’s the voice-activated remote which separates the Vibrating Egg from its competitors; thanks to its in-built microphone, this seemingly innocent pebble-shaped item proposes a multitude of options. It hosts three buttons; one to power both the toy and remote; another to cycle through 10 different vibration modes, and the third to enable the voice-activation setting.
The Egg is extremely entertaining: it really feels like an adult toy! You can make it vibrate by whispering sweet nothings into the remote, you can serenade your lover by singing love songs, or even sit it near a speaker and let the rhythms of your favourite playlist set the scene. Equally appealing is the 25ft range of the remote, which means tons of cheeky fun out in public as well as at home. There’s potential for exciting power play here, and if it all gets too much the wearer can turn off the toy separately from the remote. The possibilities are endless!
www.xrbrands.com
Mia More Mia More
Silicone Noir Lula Electro Jiggle Kegel Balls ElectraStim
1. Hot Getaway Crotchless Thong Black
2. Body Search Fishnet Bodystocking w Open Crotch Black
3. Epic Night High Neck Mini Dress Black
4. Bedtime
Thrusting and Rotating Pearl Vibrator Sweet Smile 9. Overall Cottelli Party
Babydoll Cottelli Curves 1. Master Series Fire Sticks Candle Set of 3 - Red
Jesse Jane Pocket Pussy Stroker
Greygasms Le Bohème Black Satin Blindfold
4. Passion Mint Deep Throat Spray 4oz
5. CleanStream Anal Clean Enema Bulb Blue
6. Inmi Shegasm Elevate G-Spot Vibe w/Suction
7. Loadz Cum Load Water-based Lube 8oz
8. Trinity Anal Trainer Set
9. Frisky Finger Bang-her Vibe - Purple
10. Strap-U Evoke Strapless Strapon Dildo
Ultra
Realistic
Lifelike vagina & anus
Incl.
Incl. two different coloured pairs of eyes
BUYERS GUIDE
UNCORKED™ CABERNET
Rich, luxurious and deeply stimulating with 10 amazing speeds of vibration. This perfectly describes the Uncorked™ Cabernet from CalExotics.
UNCORKED™ MERLOT
An exquisite mini massager with 10 escalating speeds of vibration. Uncorked™ Merlot is exactly What I Need Everyday.
TWILIGHT PHEROMONE PERFUME FOR MEN
Exotic perfume coupled with Pheromones to enhance your sexual attraction. Available in 15ml and 50ml spray.
HAPPY RABBIT SMALL BUNNY TAIL BUTT PLUG 3 INCH
Small silicone bunny tail butt plug for beginner's anal play and fantasy role play. 3.75 inch circumference and 3 inch insertable length, fluffy faux fur tail.
SHIATSU MASSAGE CANDLES
Made from a blend of Coconut, Shea and Soya these sensually fragranced candles will create a warm and erotic feeling during massage. Easy to pour vessel, 4 fragrances, simply heat, pour and enjoy.
FSOG GREEDY GIRL 10 YEAR ANNIVERSARY RABBIT
UNCORKED™ PINOT
Satisfying with luscious curves describes the exhilarating pleasure you’ll find with the Uncorked™ Pinot from CalExotics.
UNCORKED™ ROSÉ
Delightful with breathtaking power. Experience unlimited possibilities with the Uncorked™ Rosé from CalExotics
www.b2b.calexotics.com
BIO XTREME LUBRICANT
Organic and Vegan certified, with muscle relaxing and skin nourishing ingredients, designed for those who enjoy extreme play. Water based, condom and toy safe.
RELAX CREAM SHIATSU
Unique ingredients formulated to help relax the anal muscles and increase skin flexibility enabling painless penetration even for beginners.
www.world-of-hot.com
FIFTY SHADES OF GREY PLAY NICE DATE NIGHT IDEAS CARDS
52 peel-and-reveal cards inspired by steamy situations from the Fifty Shades of Grey trilogy. 26 x 'Going Out' cards, 26 x 'Staying In' cards, ideal romantic gift.
Powerful premium rechargeable silicone rabbit vibrator, two motors, curved shaft stimulates G-spot with thick, flexible ears for clitoral stimulation. 36 possible vibration combinations gives you complete control.
HAPPY RABBIT ORGASM PACK
2-piece kit with a rabbit ear bullet vibe and orgasm gel, 3 speeds and 9 patterns, Vegan-friendly orgasm gel.
www.lovehoneytrade.com
ANAL
ATOM PLUS
The world’s first vibrating cock ring with dual integrated motors. Its innovative design delivers deep perineum stimulation.
PULSE SOLO LUX
A step up from the ESSENTIAL, PULSE SOLO LUX combines versatility with sheer power. Go hands-free with the clever wrist-strap remote, and push power to the limits.
DIGIT
This versatile finger vibrator will enhance the way you masturbate and take sex and foreplay to new levels.
PULSE DUO
Take foreplay to the next level with PULSE DUO. Combining our patented PulsePlate technology™ with powerful remote-controlled vibrations.
E-STIM PRO SILICONE VIBRATING ANAL PLUG W/ REMOTE
Silicone electro anal plug. No need for a power box, wires, or electrodes. 5 vibration functions and 5 electric stimulation functions, wireless controller, large easy-to-read display.
KURVE
Featuring our patented dual-motor Treble and Bass technology™, KURVE is a sex toy superhero on a mission to seek out your G-spot.
JETT
This penis vibrator is the first of its kind with Treble and Bass Technology™, putting you in control of endless combinations of its intense Treble and rumbly Bass vibrations.
PULSE SOLO ESSENTIAL
Dubbed the world’s first Guybrator™, our award-winning male sex toy can make you cum hands-free, without the need for stroking.
POCKET PULSE
Turbocharge your stroking with the power of Pocket PULSE. This male sex toy is our most lightweight and compact Guybrator™ yet.
BANG! 4-IN-1 XL SILICONE BULLET AND SLEEVES KIT
4 interchangeable silicone sleeves feature a unique shape to translate the vibrations of the extra-large, powerful, vibrating bullet vibe. Rechargeable, IPX7 waterproof. www.hotoctopuss.com
ZIP FRONT BONDAGE HOOD
Featuring two eye holes and breathing holes in the inner hood, zip up the front to take away their vision. Crafted to be breathable even with the outer hood zipped shut, while the lace-up back.
KINK IN THE DARK GLOWING CUFFS, BLINDFOLD & PADDLE SET
The included cuffs, paddle, and blindfold are white and gold in the light, but transform into glowing tools of kink in low light. Adjustable cuffs with D-Ring hardware for attaching other restraints.
BUYERS GUIDE
DUAL LOVE RED / YELLOW
Bestowed with independently controlled motors, and optional app pairing, the DUAL LOVE invites you to explore unlimited options of rhythmic pulsations, and more. Whisper mode rechargeable. waterproof IPX7, compatible with any Android or Apple Smartphone, Tablet and Apple Watch.
HIGH FLY FINGER VIBE RED / YELLOW
The HIGH FLY will take your pleasure to new heights with its unique wings. You, or your lover, will be soaring with bliss from the two powerful motors flanking the centre grip. Whisper mode, rechargeable, waterproof IPX7, body-friendly silicone. lithium-ion battery.
DUAL PLEASURE WHITE / MAUVE
Bluetooth App enabled clitoral stimulator and internal G-spot vibrator. Option to independently control clitoral air pulse pressure waves or stimulating g-spot vibrations. Whisper mode rechargeable. waterproof IPX7, compatible with any Android or Apple Smartphone, Tablet and Apple Watch.
CANDY CANE FINGER VIBE BLACK / ORANGE
The CANDY CANE is a small, finger-length, vibe with a powerful motor – ready to please with sweet sensations. It is perfect for beginners who want a more “hands on” experience. Whisper mode, rechargeable, waterproof IPX7, bodyfriendly silicone. lithium-ion battery.
PLUG-ILICIOUS 1 PETROL / PURPLE
Slightly smaller and slimmer, allowing for ‘deeper’ sensation, tapered shape with a pointed tip and one side is flattened. Body friendly silicone, rechargeable lithium-ion batteries, waterproof. Use the intuitive buttons on the base of the product or use the Satisfyer Connect App.
TWIRLING FUN RED / WHITE / PINK
Utilises a small, revolving, vibrating top for targeted stimulation suited for any and all erogenous zones. Control is via the intuitive control panel. 12 powerful settings packed into one motor, an IPX7 waterproof rating, and made entirely from body-friendly silicone. USB rechargeable.
Yellow
Red
Orange
Black
Pink
Red
White White
Purple
REALISTIXX STRAP ON
Extends the penis by 5.5 cm, addded girth 1.4 cm, realistic pink glans and testicle void, adjustable waist strap, removable.
Finger vibrator with 7 vibration modes, fluttering petals for spot-on stimulation, large vibro-part for extensive massages,waterproof, travel lock, rechargeable.
LITTLE SECRET PANTY VIBE
Super soft silicone panty vibe comes with a magnet, to be sure it is always held in the perfect place. Additional remote control or use Satisfyer Connect app or use the one touch button on the device to for total control, waterproof, USB rechargeable.
BACKDOOR LOVER RED / BLACK
Genderless pleasure device delivers delightful anal pleasure with the power of a single motor. Petite curved probe body with a slight bend. 12 vibration settings, smooth body friendly silicone, waterproof, USB rechargeable.
JAVIDA LOVE BALL
Remote control vibro-love ball, innovative knocking function, 8 pulsating modes, waterproof, rechargeable.
Massage wand with flexible masturbator ring, 7 modes of vibration, can also be used as a massager, rechargeable.
SWEET SMILE PANTY VIBRATOR
Small lay-on vibrator, stimulates clitoris, vagina and G-spot simultaneously, 10 powerful vibration modes. Operates via oush button or via remote, rechargeable.
Jock string with spikes inside, side buckles – can be locked with padlocks.
COUPLES CHOICE
Couple's vibrator with double ended vibro-bulllet, vaginal, anal and double penetration, 15 different vibration modes, waterproof.
Powernet with lace appliqué halterneck, adjustable at the back, Invitingly open in the crotch.
BELOU FINGER VIBRATOR
ZADO JOCK STRING
ABIERTA FINA BODY
REBEL MAN WAND
BUYERS GUIDE
DESIRE MASSAGE CREAM
5oz Massage Cream adds effortless glide and comfort to massages, Lavender fragrance relaxes, soothes, and inspires, rich formula nourishs skin with a long-lasting feel.Made in the USA with the highest-grade quality ingredients.
DESIRE UNSCENTED FEMININE WIPES
25 single wipes. Fresh and clean. Gentle formula. Refreshes your skin. Convenient on the go package. Intimate body and face. 25 wipes.
DESIRE SENSUAL AROUSAL GEL 2.5OZ
Boosts intimate warmth with tingling sensations. Stay-on formula is rich for easy placement. Developed by women, for women. Made in the USA with the highest-grade quality ingredients.
SWISS NAVY SALTED CARAMEL LUBRICANT 4OZ
New decadently delicious, sugar free and paraben free, water based flavoured lubricant, tastes too good to be lubes! They are best suited for oral sex, are non sticky and leave no after taste.
PLAYFUL FLAVOURS 4 IN 1, 4 OZ
Made for sharing, irresistibly delicious to engage more of your senses. Enjoy the fluid silkiness and savor the jam-packed flavour. Compatible with natural rubber, latex, and polyisoprene condoms.
Strawberry/Kiwi Pleasure
Poppin Wild Cherry
Chocolate Sensation
Wild Passion Fruit
Salted Caramel Delight
DESIRE
FLAVOURED LUBRICANT
Deliciously decadent, stay-on formula conveniently enhances comfort, water-based formula for easy clean up, made in the USA with the highest-grade quality ingredients. Compatible with natural rubber, latex and polyisoprene condoms.
Cherry Blast / Chocolate Kiss
DESIRE SEXY STIMULATING CREAM 2OZ
Apply the creamy, rich formula onto the clitoris. Rich creamy formula for easy placement. Developed by women, for women. Made in the USA with the highest-grade quality ingredients
NAVY SLIP N
This ultra-thick, non-greasy formula uniquely stays exactly where you place it, for added comfort and extra convenience. Swiss Navys Premium Jelly Lubricant provides an intimate cushion to your lovemaking.
DESIRE TOY & BODY CLEANER
A hygienic cleaner for toys and intimate areas, developed by women, for women, made in the USA with the highest-grade quality ingredients. Use with plastic, vinyl latex, acrylic glass, rubber, silicone, and other synthetic polymers.
DESIRE WATER / SILICONE BASED INTIMATE LUBRICANT 4 OZ
Desire Intimate Water Based Lubricant adds a fluid glide and extra comfort to intimate activities, long lasting, stay on formula is rich for easy placement and becomes fluid with rubbing.
www.swissnavy.com
SWISS
SLIDE PREMIUM JELLY LUBRICANT 5OZ
