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Welcome back to another Synergy Australia issue. The current economic climate continues to be recessive, and Australia is not exempt from the continuing global post Covid fallout of inflationary prices and reduced consumer spending on discretionary items such as pleasure product. Many Australian Retailers we have spoken to are in the same position of just holding out until the economy improves whilst tweaking product ranges and price points. We hope this issue can bring some minor distraction from these pressing and difficult times.
Swiss Navy’s Director of Brand Development Dr Sunny Rodgers, has penned an insightful article on personal lubricants and menopause, highlighting the customer needs and how Retailers can tailor their approach in order to achieve the best outcome for both parties.
Synergy spoke with Taslim Parsons, General Manager of the Share Satisfaction brand from New Zealand company Wholesale Solutions. It’s an interesting read on creating brands, bringing them to market and driving sales.
Synergy also met US-based adult performer Emma Hix in Las Vegas who gave us a personal profile and we caught up with Fiona from the Queensland based Loveheart chain of adult stores.
As always, we hope you enjoy this edition, we’d love to hear your feedback, and don’t forget to always send us announcements about your company, products and staff!
ad@synergymag.com.au General info@synergymag.com.au
Movers and Shakers
FOCUS October - World Menopause Month
FOCUS Share Satisfaction
FOCUS Make a connection with CalExotics
FOCUS Adult Performer Emma Hix
pjur Wins Lubricant
Company of the Year 2024 at eroFame
pjur has been awarded the title of “Lubricant Company of the Year” at this year’s EAN EROTIX Awards at eroFame in Hannover, confirming the company’s status as a leading player in the erotic sector thanks to its innovative products and high standards of quality.
As a manufacturer of premium lubricants, pjur not only satisfies the highest safety standards, but also pro-motes important topics such as sexual wellness and female empowerment to create a positive impression of the erotic sector in the mainstream.
At this year’s event, the company focused on the latest additions to its product portfolio, including pjur WOMAN Lust stimulation gel, which has been specially developed to meet the needs of women. Industry profes-sionals were also impressed by the company’s contemporary
new aesthetic following the recent brand re-fresh. Even with the new design, pjur has retained its brand identity, offering a powerful combination of inno-vative products with a high recognition value.
“This award is testament to our ongoing efforts to bring the best products to our market,” explains Alexander Giebel, CEO and Founder of pjur. “We are proud to have won the trust of our customers and partners. This award proves that we are not only maintaining, but continually surpassing our high standards of quality.”
www.pjur.com
Sexpo Australia Cancelled following Collapse of Australian Exhibition Group Pty Ltd
A creditor filed an application with the Supreme Court of Victoria for a Winding Up Order against AEG, which is a legal request to shut down a company due to unpaid debts.
The matter was heard and that same day, AEG informed interested parties that the upcoming Australian events, including the Oct. 4-6 Adelaide expo, were postponed indefinitely.
“The company has begun the process of entering into administration as the deadlock and legal fees make it impossible for the business to continue operating,” the company told exhibitors.
Sexpo founder David Ross, who sold the company to AEG in 2019, expressed his dismay at the situation.
“After the 2019 sale of Sexpo Australia to Australian Exhibition Group Pty. Ltd., I no longer have any interest in the local event, but still, it’s a crying shame to see what’s happened to my baby,” he said, adding, “I have received numerous phone calls from disgruntled exhibitors, telling me that Sexpo Australia (AEG) was still sending out invoices and reminders, and accepting payments until at least midday on Sept. 23, just hours before the postponement notice was sent.”
Maxine Fensom, owner of the affiliated Sexpo U.S.A., clarified that her organization is not connected to AEG but noted similar complaints from Australian exhibitors.
“The action against Australian Exhibition Group Pty. Ltd. (AEG) has no effect on Sexpo U.S.A. operations as AEG has no interest in the U.S.A. Sexpo trademark,” she said. “Exhibitors and the public are equally disgruntled due to the last-minute nature of the cancellation, and the lack of communication from Sexpo Australia’s management, leaving them out of pocket for all the expenses associated with traveling to and exhibiting at a major event.
“The brand may now be too damaged to consider buying the trademark, but the name of the event is less important than giving the public what they want from an adult exhibition, so we are also considering launching under another name.”
European Court Rules that LELO Provided Incorrect
and
Misleading Information
In September, in a preliminary injunction proceeding, the District Court of Hildesheim ruled in favour of EIS, confirming that LELO had included incorrect and misleading statements in a press release about the status of the infringement proceedings against LELO products.
As reported previously, the Düsseldorf District Court ruled that the LELO’s productsSona, Sila, and Enigma - violate the patents of EIS GmbH. As a result, LELO is required to cease distributing the infringing products within the court’s jurisdiction, provide EIS with information about all distributed
products and their recipients, and pay damages for the distribution of patent-infringing products.
Previously, in October, the European Patent Office had rejected the opposition filed by LELO Europe GmbH against EIS’s patent. LELO has appealed both the decision of the European Patent Office and the Düsseldorf District Court. In regard to the incorrect statements, the European Patent Office Opposition Division confirmed the validity of the patent EP ‘297 in question. LELO has the right to file an immediate appeal against the Hildesheim court’s preliminary injunction.
EIS is encouraged by the recent decision of the Hildesheim court to offer former distributors of LELO, as well as other companies that respect Satisfyer’s patent rights, the opportunity to collaborate in promoting and distributing Satisfyer products.
www.satisfyer.com
Launch Miss Sensuous Competition
Australian brand Sensuous is on the hunt to crown the first ever Miss Sensuous and give one lucky model the chance to become the new face of the brand, alongside a host of other exciting prizes.
“This initiative is not just a contest; it’s a celebration of sensuality, empowerment, and the unique beauty within each of us”. “Miss Sensuous aims to provide a positive and inclusive platform for individuals to express their true selves, celebrate their bodies, and connect with a community that values authenticity and diversity.”
As the new face of Sensuous, the winner will be gifted an assortment of Sensuous products and the chance to participate in a professional photoshoot. The winner will also feature in a six-page spread in the coveted pages of MAXIM, a massive opportunity to jumpstart a professional modelling career.
To top it off, Sensuous will give the winner an all-expenses paid weekend getaway, offering the perfect opportunity to relax,
rejuvenate, and revel in your success. Participating in the Miss Sensuous competition is open to all aspiring and professional models over the age of 18.
Perhaps the most exciting aspect of the Miss Sensuous competition is the public voting process. This feature encourages participants to garner support from friends, family, and fans and open up conversations about diversity and self-expression.
More than just a beauty contest, the Miss Sensuous competition is designed to move the needle on sensuality and promote individuality, confidence, and self-love.
“If you’re ready to embrace your sensuality, empower yourself, and inspire others, we invite you to participate in Miss Sensuous,” stated a company spokesperson.
Announces Success at eroFame 2024 with Innovations and Awards
This year’s edition of the eroFame fair, held in Hannover, has been a remarkable success for Fleshlight, a world leading brand in male pleasure products. At its booth, Fleshlight showcased its full product catalog, with a special focus on its latest releases: the Vanna Bardot and Sasha Nakamoto Fleshlight, two new additions that have captured attendees’ attention. Additionally, the highly anticipated return of the Fleshlight Alien has generated considerable excitement among fans, further solidifying the brand’s reputation as an innovator in the industry.
The fair was a success on all fronts for Fleshlight, once again demonstrating why it continues to achieve record-breaking sales
and deliver exceptional quality and service year after year. The company has consistently adapted to market demands with products that not only meet the highest standards but also provide a unique and satisfying experience for its users.
One of the highlights was the iconic “Wall of Desire,” where visitors could see and feel a diverse selection of products. This wall became a focal point at the show, with hundreds of attendees taking selfies and sharing their experiences on social media.
“We are very pleased to get this award for our extensive range,” said a delighted Hans-Jürgen Bähr, Chief Product Officer (CPO) & Chief Sales Officer B2B (CSO) and Mark Boderius, Head of Purchase and Product Development at ORION. “It encourages us and motivates us as a team, and we would like to thank our customers for their trust in us and in our products.”
Not only does ORION Wholesale have a unique variety of products in stock, with 15,000 different items, but it also has all the industry-relevant trends and brands – some of which are even exclusive. ORION Wholesale also has a strong-selling and innovative own-brand assortment with customer-oriented product developments, which are under
The event was not only a success in terms of products and new releases but also in terms of recognition. Miguel Capilla, Global Sales Director and a key figure at Fleshlight, received the prestigious Erotix Award for Businessman of the Year. This award celebrates his outstanding career and recognizes his leadership and vision, which have been instrumental in Fleshlight’s global success.
www.fleshlightdistribution.com
strict quality control. These products come in attractive packaging with various languages.
The ORION Wholesale team presented numerous bestsellers and novelties from this extensive assortment at the eroFame in Hanover. The focus was on the new collections from Cottelli LINGERIE and the luxury label Abierta Fina, as well as the NEK and Svenjoyment labels for men. The highlights among the sex toys included the “vibepad 4” and the new Suck-O-Mat with its innovative, user-friendly design and improved motor performance – for a new dimension of masturbation. The brand-new premium Advent calendar “Feel the Magic Shiver” was a particular eye-catcher. The Advent calendar is in a sensual design and it has new content that has been lovingly put together in small gift boxes.
www.orion-wholesale.com
ORION Wholesale received the EAN Erotix Award in the “Best Brands Assortment” category at the eroFame 2024.
Triumphs at ANME with New Products and Prestigious Awards
CalExotics, a trailblazer in the pleasure products industry, is thrilled to announce its outstanding success at the Adult Novelty Manufacturers Expo (ANME). The company unveiled over 100 new items, captivating attendees and sparking excitement for the upcoming season.
Attendees were particularly impressed by several standout products, including Overdrive, an easy-to-use sex machine offered at a retail-friendly price, perfect for those seeking powerful and accessible pleasure. The Love Bunny, petite yet power-packed
dual-stimulation vibes, was also a favorite for delivering intense satisfaction in a small package. Additionally, the Naughty Bits collection, featuring the Smoke Show, a mini joint vibe, and Muff Shroom, a whimsical mushroomshaped massager, added a fun and pleasurable twist to the assortment.
“We are thrilled with the overwhelming positive response to our new products at the ANME Show,” said Susan Colvin, Founder and CEO of CalExotics.
“Our dedication to innovation and quality continues to drive us, and it’s rewarding to see our efforts resonating with our customers.”
CalExotics emphasized affordability and quality with their latest offerings, catering to the needs of retailers and consumers alike. “We strive to create a world of enhanced pleasure for everyone,” added Colvin. “This season, we focused on delivering top-quality products at prices that remain accessible to all.”
Adding to the excitement, CalExotics proudly accepted two esteemed Storerotica Awards. The company was honored with the Pleasure Product Company of the Year award, highlighting CalExotics’ exceptional dedication to enhancing pleasure in people’s lives. Additionally, Lupe Martinez, Executive Director of Sales and Retail Marketing for CalExotics, was named Businesswoman of the Year in recognition of her passion and commitment to the industry.
“I am incredibly honored to receive this award,” said Lupe Martinez. “I have been in this business for over 22 years, and being named Businesswoman of the Year is one of the highlights of my career. I’d like to thank Susan Colvin and the amazing team at CalExotics; I couldn’t do this without them.”
www.b2bcalexotics.com
movers & shakers
Cassie Pendleton
Director of Business Development
Wicked Sensual Care, a leading name in sexual health and wellness, proudly announces the return of Cassie Pendleton as Director of Business Development. Her re-addition strengthens the company’s leadership team as it continues to innovate and expand in an evolving sexual health marketplace. Pendleton will collaborate with jessica drake (Director of Marketing and Product Development), Nicole Talley (Senior Account Executive, Global), Johanna Weston (Account Executive, US & Latin America) and Geoff Aran (Director of Operations).
Steve Orenstein, Founder and President of Wicked Sensual Care, expressed his excitement about Cassie’s return. “We are thankful to have Cassie back, as her exceptional skills and deep passion for our brand mission perfectly complement
Lily Wang
Sales Manager – Emerging Markets & Channels
Blush also welcomes Lily Wang as the new Sales Manager for Emerging Markets & Channels. With nearly a decade of experience in the industry, Lily brings expertise and strong relationships, positioning her to lead Blush’s expansion into new markets.
“I’m honoured to join the sales team at Blush. The company’s thoughtful product designs and commitment to inclusivity and education set it apart, and I’m excited to introduce Blush to new channels worldwide,” says Lily.
the dynamic, passionate, and innovative qualities of our current team. This powerful synergy will not only enhance our ability to create products that meet market needs but also strengthen our retail and distributor partnerships, driving even greater success across all aspects of our business.”
With an unwavering passion for building relationships and a knack for creative problemsolving, Cassie Pendleton is excited to embark on this next chapter with Wicked Sensual Care. “I couldn’t be more thrilled to rejoin a team that not only shares my enthusiasm but is also deeply committed to innovating the sexual health and wellness category as a whole,” said Pendleton. “Wicked Sensual Care’s dedication to inclusivity and innovation is truly unmatched. I’m eager to bring my passion for ingredients and creative energy to the table, driving projects that are set to redefine industry standards.
Jessica Drake, who has shaped most of the brand’s creative and strategic direction over the last years, echoed these sentiments: “With Cassie’s return, our team is stronger than ever. Cassie brings a wealth of experience and fresh perspectives that perfectly complement the progressive path we’re on. We’re continually learning and we pledge to create purposeful products that are not just inclusive but also have broad market appeal while addressing emerging consumer needs.
“Welcoming Lily and Staci to the Blush team is an exciting milestone as we continue to grow and evolve,” said Verna Meng, Founder and CEO of Blush. “Lily’s expertise in emerging markets and her dedication to expanding our reach aligns perfectly with our commitment to accessibility and innovation. Staci’s leadership in enhancing our Brand Ambassador Program not only strengthens our mission of education and inclusivity but also fosters meaningful partnerships and support for all our Blush partners. Together, we are shaping the future of sexual health and wellness through collaboration and shared growth.”
John Robinson
Vice President of Sales
Liberator, a leading brand in the creation of luxury intimacy products, is proud to announce the appointment of John Robinson as the new Vice President of Sales. With a strong background in digital marketing and B2B sales, John brings a wealth of experience and a fresh perspective to his new role, where he will oversee and drive the company’s global sales strategy.
John Robinson joins Liberator following an impressive career in digital marketing. He has worked with renowned brands to help them expand their online presence and achieve rapid growth. His unique blend of B2B sales expertise and innovative marketing strategies has consistently delivered results across multiple industries, positioning him as a dynamic leader ready to elevate LIBERATOR’s market reach and customer relationships.
“We are excited to welcome John to the LIBERATOR family,” said Louis Friedman, CEO. “His deep knowledge of digital marketing and B2B sales, combined with his passion for innovative growth strategies, makes him the perfect fit as we expand our global presence and deliver exceptional products to our customers.”
In his new role, John will focus on driving sales growth, strengthening LIBERATOR’s relationships with retail and wholesale partners, and developing new digital sales
Staci Cruse
Brand Ambassador Lead and Education Coordinator
Staci Cruse joins Blush as the new Brand Ambassador Lead and Education Coordinator. With extensive experience in brand ambassadorship and education, Staci is uniquely positioned to lead this vital program into its next phase, enhancing and elevating the Brand Ambassador Program to further align with Blush’s values of education, inclusivity, wellness, and innovation. She will focus on expanding the program’s reach and impact while fostering deeper connections within the community.
“I’m thrilled to join Blush and lead the Brand Ambassador Program. Blush’s commitment to education aligns with my passion, and I look forward to working with
channels to enhance further the company’s market share in the luxury intimacy sector.
“I am thrilled to join LIBERATOR at such an exciting time for the brand,” said Robinson. “LIBERATOR’s commitment to quality and innovation is unparalleled, and I look forward to helping the company reach new heights by expanding its sales network and driving digital transformation. Together, we will bring these products to a wider audience and continue to elevate the customer experience.”
our ambassadors to strengthen the company’s message and presence,” says Staci.
Blush’s Brand Ambassador Program is more than just a partnership—it’s a movement. With Staci’s arrival and the recent addition of five new ambassadors, the program is already expanding. Plans are in place to onboard three more ambassadors by the end of 2024. Each ambassador is selected for their alignment with Blush’s mission to foster positivity, education, and deeper connections to pleasure, wellness, and inclusion.
movers & shakers
Senior International Sales Executive
XR Brands is excited to announce the addition of industry veteran Roxana Mendoza as its new Senior International Sales Executive. With over a decade of experience in the adult pleasure products industry, Mendoza brings a wealth of knowledge and expertise in sales, marketing, and visual merchandising to the wholesale manufacturer.
Throughout her career, Mendoza has demonstrated a remarkable ability to build long-lasting relationships with key accounts, earning a reputation for her charismatic charm and dedication to exceptional customer service. She is fluent in Spanish and has extensive travel experience throughout Europe, Australia,
Director of Sales and Marketing
XR Brands is excited to announce the appointment of Rob Phaneuf as the company’s new Director of Sales and Marketing. Phaneuf, a seasoned industry professional with over 20 years of experience in sales, marketing, product development, branding, and wellness education, joins XR Brands with a proven track record of success.
and Latin America, allowing her to connect with a diverse range of clients and markets. Her impressive track record includes successful collaborations with some of the industry’s leading retailers, positioning her as a trusted partner to her clients and a familiar face to everyone.
“I am thrilled to join Rebecca and the talented team at XR,” said Mendoza. “They have an amazing culture over here, and I look forward to leveraging my experience and skillset to enhance our international sales efforts and build strong partnerships around the globe. I can’t wait to hit the ground running and share the excitement with everyone!”
Rebecca Weinberg, President of XR Brands, added, “Roxana brings so much to the table, and we’re ecstatic to have her on board. We’re building something special to support our retail partners overseas, and Roxana’s extensive experience and proven success in the industry align perfectly
with our vision for growth. We believe her leadership will be key in strengthening our global reach and fostering deeper connections with our partners around the world.”
Originally from Peru, Mendoza’s strategic vision and passion for the industry will play a vital role in driving XR Brands’ growth and expanding its global presence, and the company is confident that her leadership and insights will contribute significantly to its ongoing success.
“Rebecca and her team are building something special, and I’m excited and honored to be part of this growth,” said Phaneuf. “XR’s reputation precedes them as one of the top organizations in this sector, and I’m confident that we’ll continue to expand and deliver exceptional products and services to our customers. I’m ready to Play Hard!”
Throughout his career, Phaneuf has consistently demonstrated his ability to connect with customers through dynamic product presentations, innovative marketing campaigns, and successful product launches that resonate in the marketplace. His superb communication skills and strategic thinking have earned him respect as one of the top sales professionals in the industry.
Rebecca Weinberg, President of XR Brands, commented: “We’re thrilled to welcome Rob to XR Brands! His expertise, product knowledge, and industry reputation are unmatched. Rob is known for his commitment
to excellence, professionalism, and of course his passion, and I have no doubt he will inspire and elevate our sales team.”
In his new role, Phaneuf will report to Weinberg and lead a talented team of Sales Executives and Brand Ambassadors to expand XR Brands’ portfolio across its extensive network of distribution partners and retailers. He’ll provide strategic sales leadership while spearheading marketing initiatives across multiple channels, ensuring XR Brands continues to thrive in a competitive marketplace.
A Los Angeles native and avid fisherman, Phaneuf graduated with honors from the University of California, Santa Barbara, with a double major in Sociology and English. He was named XBIZ’s Business Development Executive of the Year in 2018 and previously served as Director of Sales and Business Development at Pipedream Products for 19 ½ years.
Roxana Mendoza
Rob Phaneuf
OCTOBER
World Menopause Month
October was World Menopause Month , a key opportunity for retailers to acknowledge the evolving needs of customers experiencing menopause.
As many women face physical changes like vaginal dryness during this stage, it’s crucial for retailers to offer solutions that enhance intimate wellness, and one product that can truly make a difference is personal lubricant.
By offering a range of Swiss Navy lubricants, retailers can provide much-needed comfort and support to their menopausal customers, helping them enjoy intimacy without discomfort.
Dr. Sunny Rodgers
Why Lubricants Like Swiss Navy Are Essential During
Menopause
Vaginal dryness is a common symptom of menopause, caused by the decline in estrogen levels. This can make intimate moments uncomfortable or even painful. However, lubricants offer a simple yet highly effective solution, restoring comfort and improving sexual experiences.
This is where Swiss Navy comes in, with its range of high-quality, body-safe lubricants designed to meet the unique needs of customers during menopause.
The Opportunity for Retailers
Promoting products like Swiss Navy lubricants that cater to menopausal customers not only drives sales but also fulfills an important need. Personal lubricants improve the quality of life for many women by empowering them to take control of their intimate wellness during this transition.
Retail Tip: Develop educational marketing materials to inform your customers about how Swiss Navy lubricants can relieve discomfort and enhance intimacy during menopause. Use email campaigns or social media to highlight World Menopause Month and direct customers to your store or website for expert advice and product recommendations.
How Retailers Can Capitalize on This Need with Swiss Navy
Stock a Variety of Lubricants
Ensure your store offers a diverse selection of lubricants from Swiss Navy, including waterbased, silicone-based, and hybrid formulas. Water-based lubes are gentle and versatile, while silicone-based options offer long-lasting glide, perfect for customers seeking extra moisture.
Educate Your Staff
Train your staff on the benefits of Swiss Navy lubricants for menopausal customers. Knowledgeable staff can make personalized recommendations, offering sensitive and supportive service that enhances customer satisfaction.
The
Right Swiss Navy Lubricant Makes All the Difference
Not all lubricants are created equally, and it’s crucial to offer high-quality, body-safe options for menopausal customers.
Swiss Navy lubricants are free from harsh chemicals, making them ideal for sensitive tissues. These products provide the relief your customers need while also offering peace of mind.
Create Targeted Displays
Use World Menopause Month as an opportunity to build impactful in-store or online displays featuring Swiss Navy products. Pair lubricants with other intimate wellness items like massage oils or vaginal moisturizers to create a comprehensive offering.
Recommended Swiss Navy Lube Types for Menopausal Customers:
Water-Based Lubricants:
Gentle, versatile, and ideal for daily use.
Silicone-Based Lubricants:
Long-lasting moisture and extra protection for customers seeking extended comfort.
Jelly Lubricants:
Thick, cushioning texture for longerlasting moisture and enhanced comfort during intimate moments.
Creating Trust Through Swiss Navy Product Recommendations
Menopausal customers rely on retailers they trust for recommendations that can make a meaningful difference in their lives.
By spotlighting Swiss Navy lubricants during World Menopause Month, you’ll not only boost sales but also foster long-term loyalty from customers who value comfort, quality, and care in their intimate wellness products.
A Retailer’s Role in World Menopause Month
Stocking the right products for customers going through menopause can be life-changing—and Swiss Navy lubricants are at the top of the list.
Take advantage of World Menopause Month to promote these products and show your customers that your store is dedicated to supporting their needs at every stage of life. Not only will you increase sales, but you’ll also solidify your position as a trusted destination for intimate wellness solutions.
www.sharesatisfaction.com
www.wholesalesolutions.co.nz
How and when did you start?
Wholesale Solutions has been operating since 2012, but we only launched Share Satisfaction in 2020. We started the brand because in dealing with retailers all over Australasia, we noticed that there was a gap in the market for beautiful, well-made products that wouldn’t break the bank.
What can you tell us about your premises.
Our warehouse is huge, it’s 3500m2 and we carry over 45,000 lines. Our systems are bespoke and incredibly efficient – we’re very proud of our high fulfilment rates, which are currently at around 89-92%.
We dropship for about 80 per cent of our customers, which is awesome. We started doing this
in 2020 just as Covid lockdowns started. This ensured that our customers could still run their businesses even if they couldn’t open their stores. We’ve continued to do this as it’s been so popular and a number of our customers don’t hold their own inventory, they just dropship through us. It’s seamless.
Sales channels?
We sell to retailers all over Australasia. I have personally visited most of our customers, helped them with sales and marketing promotions and advised them on their merchandising, brand, stock and websites. It’s great to see each of them succeed.
We carry all the main international brands as well as a few new players into the market, and have developed our own brand, Share Satisfaction.
In terms of growth, where do you see yourselves now?
This year has seen some stagnation of growth, as it’s been a tough year for everyone economically. However, I have faith that the market is still strong and we’re hoping that there will be more growth next year.
How is the brand is looking to break into the competitive Australian market?
We believe our products are fresh and innovative. We wanted our toys to be more of a lifestyle purchase. The packaging is gorgeous, and it honestly feels like you’re receiving a gift when you open the box.
We already have Australian retailers on board and want to grow our customer base there. We know that some of our products, such as the O-Pod, are innovative and no-one else is making them yet.
How do you promote and create awareness?
We attend trade shows for our retailers and help them market our ranges. We have in-house photography that is beautiful and available to all our customers, as well as instore display material and training for retail staff.
We’ve used influencers to promote Share Satisfaction and have received a great deal of press coverage in mainstream media about our products and team.
What percentage of your product do you think is sold online versus in brick and mortar stores?
I would say it’s probably 60:40 in terms of online vs brick and mortar stores.
What can you tell us about working with retailers?
I love working with our retailers. They’re awesome and I really do enjoy getting to know their businesses and requirements, and eventually even helping them grow.
Each one is different, and they all have varying needs.
What are some of your bestselling items?
Kama has been our number one best-selling toy since its launch in 2020. It’s a fantastic product and we’ve worked hard to promote it and build its reputation.
The fact that it delivers every time is amazing! We have over 500 five-star reviews for Kama.
You have a special line specifically for pelvic floor issues called Eyden.
48% of women in New Zealand and 51% of women in Australia suffer from pelvic wellness issues. It’s very common, but there are limited products in the market to alleviate these issues.
Eyden was created in conjunction with a pelvic physio to fill that gap. Developed with the user in mind, the Eyden range is designed to be unintimidating and easy to use.
We also partnered with community foundations of NZ to donate $1 from the sale of each product to go to women’s wellness charities. I’m very proud of this range, and it was a real passion project for me.
What about the newest kid on the Share Satisfaction block, the O-Pod?
The O-Pod really is very cool. I can’t wait to distribute it to our retailers in Australia and New Zealand.
We’ve done the testing with one of our retailers and the product is flying! It’s petite, powerful and ohso-beautiful. The public love it.
Are there any specific current trends?
Smaller, quieter toys seem to be really popular at the moment. Fantasy and monster dildos are also selling incredibly well, it’s wonderful to see some of the awesome and wild designs that are out there.
It also seems like glass is also making a comeback. So many gorgeous glass toys out there, and our own Lucent range does incredibly well.
What brands/product categories are you now manufacturing and how did you select these?
We have nine sub-brands within Share Satisfaction:
Premium Black Box – luxurious silicone toys.
Lucent – Glass and Crystal
Kinki – Anal chastity and fetish
Bound – Soft and entry level bondage
Bound X – Advanced bondage
Eyden – Pelvic wellness
Nood – Real-feel strokers, dildos and masturbators
Play – Entry-level toys
Essentials – Lubricants and condoms
We started with Share Satisfaction and Play. The other brands grew around finding amazing manufacturers that specialized in specific categories and us assessing and evaluating where there were gaps in the market.
What are some of your bestsellers and what makes a product a ‘best seller’.
Kama is our standout best seller, it’s a dual stimulation toy and has been an incredible product, it’s firmly a customer favourite. Some of the others are:
Sutra, a dual-stimulation product that comes in a case
Emma and Isla, our digital wands
Castor our vibrating cock ring – we sell out of this product at every single show we attend.
O-Pod is fast becoming a bestseller for us.
Best-sellers are obviously numbers driven, but they also need to be consistently selling. We find that all of the above have consistently sold well in all markets for us, and our retailers give us great feedback on them too.
Also having a low fault rate is so important. There are some great products out there, but some have fault rates and returns. We work really hard to ensure that our products have low fault rates.
Tell us about the manufacturing process.
It’s a lengthy process from start to finish. And it doesn’t stop when the product arrives.
We build the product personality, brand and imagery, and we develop all marketing material.
Often I’ll have retailers say ‘I can get this direct for less.’ Yes you can, but it’s not a brand that the public recognise.
How do you handle industry compliance?
Obviously these are very intimate products, so we ensure that all of our products are manufactured by regulated companies. We’ve ensured that they meet New Zealand compliance standards, and our lubricants and condoms are FDA- and CE -approved.
We have also verified that the factories are acting ethically. There are a lot of manufacturers out there, but I believe we work with some of the best in the world.
The future of app-based pleasure is here with CalExotics Connect. The all-new collection allows users to make a connection anywhere around the world. You can explore with a partner, play within the community, or enjoy it solo. With CalExotics Connect, you’ll experience discreet connection wherever you want to play.
The app features multiple ways to play
What makes CalExotics Connect so exciting is its user-friendly, easy to download free app. First, it is easy to use. Simply download the app, create a profile, connect your toy, and you are ready to play. It is that simple.
Classic Mode
Explore 9 different functions. Start with low, then move to tease and excite, or mix it up to your liking. You can explore any way you desire. Tap each function to change the setting. If you have a dual-motor toy, you can change each motor independently.
Interactive Mode
Make a connection anywhere in the world! Connect with your partner or someone in the community to enjoy long-distance play. You can control the toy while you voice chat or take it to the next level with video chat.
Use independently or control with a user-friendly, easy to download app
Get your game on and let the fun begin. Match the different fruits for a buzz of vibration. The bigger the fruit, the stronger the vibration.
Video Mode
Play with your toy and watch a sexy video at the same time! Select a video from your device and play it while you watch. Unlike other toys, you don’t have to leave the app to play. Everything you need is in one place.
9 functions of vibration, pulsation, and escalation
Body-safe Silicone
Waterproof with an IPX7 rating
State-of-the-art memory chip resumes on last function used
Security travel lock feature – hold for 3 seconds to turn on or off
USB rechargeable
One year consumer warranty
Music Mode Shake
Import your favorite song and allow the vibration to buzz along to the sound of the music.
Draw Something Game Mode
Let your drawings lead your way to pleasure. Draw anything you desire, and the vibration levels will follow.
And don’t forget one of the most important things about these products is their retail-friendly pricing. With CalExotics Connect, app-controlled toys are more accessible, allowing consumers to explore the world of app-based pleasure without breaking the bank.
Shake, shake, shake your way to pleasure. Shake it slow or shake it fast to control the vibration.
Couples Ring
Maximize lovemaking as both partners explore more sensation and heightened stimulation with this Couples Ring. The ring is stretchy and comfortable for the wearer while offering powerful vibration for both partners.
Add some excitement to date night or a little thrill while you are out and about with this Panty Teaser. Designed with a secure magnetic attachment, this teaser can be worn discreetly in your favorite pair of panties for an added buzz.
Kegel Exerciser
Work it out and have some fun while doing it! This Kegel Exerciser can be used to tighten and tone Kegel muscles, plus the added vibration makes this workout more pleasurable.
Venus Butterfly Panty Teaser
Experience full coverage stimulation with this Venus Butterfly. The fluttering wings tease and tantalize while the shaft offers intense internal stimulation. The Butterfly also has dual motors so that you can customize your pleasure even more.
Contoured “G”
This contoured massager provides powerful stimulation any way you want to play. Explore internally with the long body, use the angled head for pinpointed external stimulation, or try both techniques together to heighten the experience.
Dual Stimulator
This Dual Stimulator flexes and moves with you while the powerful dual motors deliver full-body pleasure. The shaft and stimulator can be controlled independently, allowing you to set your preferred setting for the pleasure you crave.
• Top-Selling, Proven Products: Swiss Navy is known for its premium quality and high consumer demand, making it a reliable choice for boosting retail sales across various markets.
• Diverse Product Product Range: Offering a wide selection of lubricants, arousal gels, and supplements, Swiss Navy caters to different customer preferences, ensuring there's something for everyone in your store.
• Trusted Quality and Safety: Swiss Navy products are manufactured with body-safe ingredients, ensuring consistent quality that builds customer trust and loyalty making them a repeat-buy necessit necessity
Synergy spoke with adult performerEMMA HIX in Las Vegas.
How did you get into adult movies as a performer
I was going thru a breakup and was watching a lot of Dani Daniels porn, and I really saw how much fun she was having while having sex and I’m a very sexual person. The breakup happened because I cheated on my partner, and I love sex so I thought maybe now I can go out and have sex with multiple people and maybe do it on camera because I’m a huge exhibitionist
I contacted Derick Pierce because he was in a lot of Dani Daniels movies, and he got back to me and helped me get into porn. That’s how it happened.
Can you tell us a little bit about your first movie scene
I was super nervous, honestly, I had no expectations, I didn’t/t know what was going to happen really. It was a POV scene it’s just me and the male talent there with him holding the camera, so it was pretty easy. It was super nerve wracking at first but once we got going it went smoothly, and it was very comfortable. I felt like it was just fun and as soon as that first scene was over, I was like I want to do this for a long time!
Can you tell us about how your performance may have changed over time
When I was new, I was a very vanilla performer, I did only boy/girl and girl/girl and I kept it very simple, very vanilla and then slowly I thought I have to
do something else to get my name out there because I wasn’t winning awards, I wasn’t really being I noticed. I was working hard but I wasn’t getting any recognition so maybe I need to be a little bit more extreme and do different stuff so I’ve been doing DP, anal, blowbangs and stuff which I was kind of iffy on doing but then I pushed myself out of my comfort zone and I realised that I love it, so I’m finally starting to get the recognition that I wanted so that’s good. I’m more of like a rough performer that I was before.
Has performing assisted you in any way to evolve as a person
Yes - I used to be very naïve, I’m not sure if it was because I was young, but I used to be very naive and I got taken advantage of a lot and I feel this industry definitely gives you a thicker skin and a harder shell. I feel like I can stand up for myself and I know who I am now.
What do you like best about performing and what would you like to do more of
I’d like to do more feature movies because I love acting, I know I’m not the best at it but every time I get a script for a big feature movie, I really love diving into the character. Even just a normal gonzo scene where there’s a little step-brother or whatever it’s still fun to play a younger girl or even a MILF, I was a MILF one time and I’m only 22 so it’s kind of fun to jump into different characters.
26 years 165cm / 50kg
Birthplace: Canada
Residence: Las Vegas
Movies: 350+
Recognition
• Penthouse Pet of the Month for May 2020
• PlayBoy Player of the Month for April 2021
• AVN nominations
Female Performer of the Year 2020, 2021, Best Scene, Best Newcomer
Career wise - where you are now and where would you like to be
When I was new, I really didn’t know that I was going to do this for like a long time, I didn’t know how to plan out my career or anything. I didn’t really have any guidance so after a while I was thinking I need to get a manager, or have an agent and some PR. For a while now I feel like I’m starting to peek in my career, and I hope that stays like that for a long time because you know female performers - you never know really when it’s going end but I’m still on the rise though!
I really want to be known as one of the best performers because if I want to do porn and put myself out there to the world, I want to be known by the name Emma Hix like Riley Reid – she has a name that’s known. I want to be a Brand and have a name for myself.
Last book/podcast
The Subtle Art of Not Giving a Fuck, it changed my life.
Favourite TV shows/movies
Family Guy, Wolf of Wall Street, any Disney movies, I’m a huge fan of Disney animation movies.
What I wanted to be when I was growing up
I wanted to be a firefighter at one time, then I wanted to be a social worker which I did go to school for but then I dropped out as I realized I wanted to do porn instead. What’s funny is in one of my yearbooks, I think 6th grade, I put down I wanted to be a celebrity and I’m not a celebrity as such, but it’s funny how in 6th grade I’m starting to build it.
Down time when I’m not working
I have 4 animals - 3 cats and a dog so they keep me really busy. I watch a lot of movies, I run my own OnlyFans and my Snapchat so if I’m not on set working, I’m always at home working. You know when you love what you are doing it’s not work it’s just fun.
Fiona
When and how did you get into your current business?
This is a long story but basically, I’ve been in the background of the business since 2001 and formally took over in 2016.
A typical day.
A typical day for me entails playing with the two dogs in the morning, followed by a yoga class and then I usually spend the rest of my day at my desk working. I live Interstate and the shops are located in Queensland, so I spend the majority of my time interacting with my staff and focusing (if somewhat obsessively) on stock.
The most significant influence in my working career was/is.
I have a lot of respect and am influenced by other Adult Retailers such as Sexyland, Flirt Adult Store and Sweethearts.
I’m most proud of.
I love my position on the EROS Association Board. It’s great to be part of such an educated team so driven to protect the Adult Industry.
Most memorable moment
When I get to spend with my two managers. They are of high caliber and a pleasure to be around.
Last book/podcast
The Louis Theroux Podcast.
Favourite movie/TV show True Crime Documentaries.
Favourite Food/Dish
Honestly everything! Food is life!
What I wanted to be when I was growing up
A Journalist.
Owner
Love Heart Adult Shop Stores
Queensland
What would most people not know about me I finished a degree in Psychology last year and will most likely continue to educate myself in this area.
My favourite place
Although I’ve traveled extensively, my favourite place is home.
When I’m not working I’d rather be
Reading or having a nice cocktail in the sun. Or both!
What I like best about my job
The people – customers, staff, my sales reps and suppliers.
If I could change one thing I’d start with changing myself.
The premier trade event for adult pleasure products, the Adult Novelty Manufacturers Expo (ANME) took place again at the Marriott Burbank in July.
July 2024
Hundreds of North American based manufacturers, Buyers and Retailers from around the globe attended to view the latest and greatest current, new release and trending adult product.
Christina Christina
G-Spot Wave
Don’t need another G-Spot Vibrator? You’ll change your mind quickly once you have one of these new robotic vibes in your hands!
Just unpacking this beauty is a delight. Satisfyer have absolutely nailed the magnetic window box package concept with logo ribbon tab and fulllength rip through hygiene seal. The item is so snug in its custom cut out it won’t move during transport and the solid box easily prevents damage from outside influences.
There are no sharp edges, and the silicone is ultra smooth as my hand glides along the shaft to the robotic G-Spot come-hither motions toward the inner tip. 12 different spiralling wave type modes, designed to mimic the human finger in a stroking fashion (robotic) in increasing strength and speed are easily navigable via the intuitive chrome/silver buttons at the base of the vibrator.
The G-Spot robotic stimulation component moves in decent 5cm long waves toward the tip and is ultra quiet. The 21cm vibe is IPX7 waterproof (up to 1m for 30 min) and charges via the supplied magnetic USB cable.
In all, this is a premium vibrator at an unbeatable price point and don’t forget the 15 year guarantee, what more do we need to say?
www.satisfyer.com
LA Love
The playful California Dreaming® Collection brings luxurious fantasies to life with the orgasmic L.A. Love. The powerful massager is ready to relive your favourite summer fling fantasies with 10 functions of intimate suction paired with 3 speeds of independent vibration and thrusting action.
The sensual shaft features 3 speeds of thrusting action and vibration to make sure you always hit the right spot. While the thrusting action and vibrations work their magic, the full-coverage suction tip gives you knee-shaking suction stimulation. The clitoral encaser has 10 functions of suction for wave after wave of orgasmic external stimulation.
While the suction teases, the sensually shaped 14cm long x 3.75cm diameter shaft and rounded tip deliver deep thrusting and vibrating stimulation both in or out of the water. The knee-shaking gyrations packed into this playful vibe aren’t for the faint of heart! Triple power motors put out deep thrusting, rumbling vibrations, and powerful suction.
Plug the provided USB cable into the self-sealing charging port to recharge your passion in 2.5 hours which provides up to 90 minutes of play time. To effortlessly control stimulation, the sleek 3-button control pad lets you independently operate the different pleasure options. The high-tech memory chip remembers your last setting and resumes play on the last function used. Pleasure with this tempting teaser is guaranteed!
Mia Christina
Happy Rabbit PalmPower Groove
Didn’t think you needed a big black rabbit in your life? Think again. The Happy Rabbit: g-spot stroking vibrator is in a league of its own with its premium quality and multiple functions.
The box packaging details the key features and programs and comes with a handy how-to user guide. The happy rabbit as the name suggests, has rabbit ears for some serious clit-loving fun. This paired with the shaft has a cleverly contoured shape which makes for an easy to use and effective g-spot and clit dual experience.
The silicon is soft, smooth on the skin and easy to care and to store. For a rabbit, which is known to be quite a larger fit, it is still comfortable and mind blowing fun to use.
This Happy Rabbit has two motors: one in each shaft. In total, it has 15 functions: three speeds and seven pulse patterns which provide a range of vibrations to suit personal preference, or whatever presses your buttons. The supplied charge cable allows easy recharging via the USB rear port and the battery life lasts for hours.
This vibrator is beautifully designed to provide the ultimate dual experience and if you could only choose one rabbit vibrator this is my pick!
The new Groove is a portable, pink, palm-sized wand, powered by BMS’ PowerBullet which allows easy control of the 4 varying speeds and 3 enticing patterns with the press of a single button.
The round silicone head is soft, smooth and grooved to give you an extra stimulating experience wherever you place it. The round head sits atop a flexible neck, giving you the freedom of control to angle and direct those deep rumbles right where you want them. The curved indent is perfectly designed for clitoral stimulation, letting you feel every pulse on your most sensitive area.
The Groove mini wand is perfectly sized to fit in your bag (15cm x 3.5cm diameter) so you can take it on the go and the travel lock assures you won’t have any unwanted noise or vibrations. It’s USB rechargeable so plug it in, charge it up, and get ready to soothe any part of your body with its palm-sized power. The vibrations are focused in the head, not the handle, and are whisper quiet.
The PalmPower® Groove is made with silicone for a soft, smooth finish and has a playtime of up to 1.5 hours. For fans of wands, this little Genie has great balance, good power, is easy to control and doesn’t get in the way of partner play. Get yours now!
buyers guide
Swan Era Wand
A brand-new mini wand that’s ushering in a new era of pleasure. The perfect travel wand where comfort and power intersect.
LUX Active Champion Rose
Be the champion of your own pleasure with the LUX Active Champion Rose. Ergonomically shaped beads offer maximum pleasure and easy insertion for your most erogenous zone.
Naked Addiction 8” Thruster
Thrust into the world of Naked Addiction with the new powerful thruster. Experience
Venus Butterfly
A sophisticated stimulator designed for the modern pleasureseeker with powerful dual motors and an easy-to-use app for pleasure anywhere you desire.
Venus Butterfly
A sophisticated stimulator designed for the modern pleasure-seeker with powerful dual motors and an easy-to-use
Kegel Exerciser
Enjoy the benefits of Kegel exercise with the joy of intimate exploration, all with an easy-to-use app.
Wonderlust St. Tropez
Bask in the afterglow with the St. Tropez, the must have travel necessity. Explore a new world of pleasure with 20 functions and dual stimulation.
www.bmsfactory.com
Panty Teaser
Date night just got better with this panty vibe. It features a magnetic design, so it stays securely in place and can be controlled by a fun, interactive app.
Dual Stimulator
A dual motor massager perfect for anyone looking for innovation in their pleasure pursuits. Whether used on its own or controlled via the easy-to-download app, the stimulator offers a thrilling experience from near or afar.
Manhattan Beach Marvel
Live the dream with a fusion of vibrating and thrusting sensations in a petite, compact design. Explore each sensation independently for a truly dreamy experience.
Contoured “G”
Technology meets sensual satisfaction with this contoured massager. Explore powerful sensations with an angled head and added ridges independently or with the playful app.
Sacramento Sweetie
Dive into a whirlwind of pleasure with this powerful, compact stimulator designed with vibrating and rotating features. You’ll be living the dream with every touch.
Bessie Wetlook Dress
Lace up front and rear, sexy red, figure hugging Wetlook dress with spandex stretch, available in 4 sizes, fits perfectly on the figure.
95% Polyester, 5% Spandex.
Doja Wetlook Bodysuit
Elegant, front lace up, sexy red bodysuit with garter straps, Wetlook material with spandex stretch, available in 4 sizes, fits perfectly on the figure. 95% Polyester, 5% Spandex.
Vibepad 3
Innovative and anatomical vibrating pad featuring a G-spot vibrator - 7 vibration modes each. 29 cm long, 16.1 cm wide. Insertion length 10.6 cm. Waterproof.
Hot Rockin Schaukel
Black swing suitable for missionary or doggy style sex. Max. load 100 kg. Seat measures approx. 53 x 28 x 5 cm.
10 vibration modes, 5 suction settings, and 5 tapping modes for G-spot pleasure. Customise each for a tailored experience.
Ema/Isla Wand
Meet Ema and Isla, the game-changing digital wands from Share Satisfaction. Enjoy uninterrupted play with battery tracking and customizable modes.
Tyra Wetlook Dress
Super sexy, black Wetlook and lace figure hugging dress with rear adjustable ties and spaghetti straps, available in 4 sizes, fits perfectly on the figure. 95% Polyester, 5% Spandex.
Pink Sunset Rabbit Vibrator
Flexible rabbit vibrator with 10 vibration modes in 4 intensity levels. Easy-to-read digital display. Total length 23.1 cm, Ø max. 3.5 cm.
Paula Wetlook Set
Sexy, black figure hugging Wetlook zip top, panties and garter set, stockings not included, available in 4 sizes, fits perfectly on the figure. 95% Polyester, 5% Spandex.
www.lonbrook.com
bunt wand vibrator
Compact and powerful wand vibrator with 10 vibration modes. Easy control at the touch of a button. Total length 19.7 cm, Ø 4 cm. Waterproof.
www.orion-wholesale.com
O-Pod
Revolutionary suction vibrator the size of earbuds – with a case just as practical Tiny, tasteful, and oh so powerful. Just what you want to find tucked away in a pocket.
Khala Penis Wand
A must-have toy for penis-owners. The beautifully ridged and textured silicone, soft curves, and easy to hold handle, self-pleasure made easy!
buyers guide
Air Pump Bunny 3
Inflatable rabbit vibrator crafted for both G-Spot stimulation and clitoral stimulation through the two rounded ticklers. Inflatable shaft. Body-friendly silicone, 12 vibration programs, USB charging.
Pro + Wave 4
For deep G-spot stimulation, the flexible shaft hugs the body, while the wave of robotic bearings massages the g-spot. Air pulse pressure waves for clitoral pleasure and Connect App compatibility.
Dew Drop
2 strong motors, 12 vibration programs, and a thick yet super-soft double silicone layer, waterproof (IPX7) lay-on vibrator, 12 vibration programs, super soft double silicone layer, USB charging.
Smooth Petal
12 preset vibration programs and a curved shape, Satisfyer Connect App. compatible, create your own vibration patterns, hand over control to your partner, waterproof (IPX7), USB charging.
Love Birds 1
Bluetooth & app control stimulating pelvic floor trainer. Super smooth medical grade silicone, waterproof (IPX7), can also be controlled without the app.
Pocket Panda
Adorably cute air pulse vibrator, compact and discreet, 11 pressure wave settings and 12 vibration modes. 2 powerful motors and easy button controls, waterproof (IPX7), USB charging.
G for Goddess 1
B designed love toy masters the art of G-spot and clitoral stimulation. 12 heavenly vibration programs. Flexible shaft to adapt to your anatomy, cuddly soft silicone, waterproof (IPX7) finish, USB charging.
Plug & Play
Flexible device combining an anal plug and lay-on vibrator, delivering intense vibrations for both solo and couples. 2 powerful motors, unisex design, adjustable in size, waterproof (IPX7), 12 vibration programs.
Spot On 3
Compact Lay-on vibrator, made of smooth, body-friendly silicone featuring 12 vibration programs and a unique moveable element in its tip that can be easily pushed from side to side, waterproof (IPX7), USB charging.
Tap and Climax 1
Compact lay-on vibrator with 11 vibration programs and an additional 11 tapping programs. Dual motors, you can control both functions together or separately, Waterproof IPX7, USB charging.
Cloud Dancer
Compact pressure wave vibrator with 11 Air Pulse waves and 12 vibration modes. Soft, luxurious silicone layers, waterproof (IPX7) design, USB charging. Delight in the cloudshaped design with transparent silicone layers.
Viva Cream
10ml 3Ct Box
Unique combination of herbal extracts, vitamins, and amino acids in a clear, nonsticky gel for topical clitoral enhancement. Viva Cream is designed to stimulate and intensify arousal.
Sassy Seal
Adorably cute air pulse vibrator, compact and discreet, 11 pressure wave settings and 12 vibration modes. 2 powerful motors and easy button controls, waterproof (IPX7), USB charging.
Max Size 5oz Tube
A male enhancement topical formula in a tube that provides a unique transdermal delivery system for quick absorption and immediate results. In clinical trials, users report increased sexual stamina and male enhancement without any side effects.
Men Vibration+
Pleasurable glans stimulation, intense vibrations can also be controlled via the app, bodyfriendly silicone, waterproof IPX7, USB magnetic charging cable included.
Mermaid Vibes
Two powerful motors, 11 pressure wave intensities and 12 vibration patterns, all encased in a double layer of colored and transparent silicone. Independently controllable settings, USB charging.
Power Masturbator
This masturbator stimulates the upper part of the penis and pampers you with flexible wings, compatible with Satisfyer App, 14 Editable Preset Programs, Body Safe Silicone, Waterproof IPX7.
Air Power 4
A sleek and compact round shaped toy that fits perfectly in your hand. Velvety smooth texture, 11 pressure wave settings and 12 vibration programs, waterproof IPX7, USB magnetic charging.
www.satisfyer.com
Lubricants (8oz Bottles)
Water Based
Exceptional glide and slickness, convenient single-hand leak proof pump for easy, uninterruptive applications. Comes out like a gel and liquefies with friction, non-staining for quick and easy cleanup.
Silicone
Swiss Navy Premium Silicone Lubricants are made from the highest-grade silicone, making it silky smooth and long lasting. Velvety feel, premium non-absorbable formula, patented “leak proof” bottle design with locking pump.
