Synergy Magazine Issue 33 Apr/May 2021 by Synergy Magazine

Back on deck after a COVID break, Synergy brings you a jam-packed issue full of industry news and product releases. COVID, due to the stay-at-home environment created during mandatory lockdowns and working from home scenarios, has created a boost in sales for most adult product industry entities except for some physical adult retail stores that did not have an online presence during the mandatory store closure phase. This year ElectraStim celebrates its twenty-year anniversary which has seen this small UK based niche company become one of the world’s leading electro sex manufacturers taking home numerous product design and ‘Best Of’ awards in the process. One of the world’s largest online adult product retailers, Lovehoney, conducted a survey on how the lockdown affected couples sex lives and shares with us some of the results and their best sellers.

HOT Productions based in Austria, began as one of Europa’s first pheromone manufacturers. Now with an extensive catalogue of body care and sexual enhancement product, Synergy spoke to GM Sales Michael Sonner and with Australian and NZ brand ambassador Joy Mason.

Synergy is an adult retail industry trade publication for adults 18 years an over. If you would like a copy or require more for your staff, please email us your details.

Synergy is published five times yearly and is posted free of charge to all qualifying adult retail industry participants in Australia, New Zealand and greater Asia. All material in this magazine is subject to copyright and cannot be reproduced in part or full without written permission from the editor. By submitting an unsolicited contribution or you are invited to contribute by us to Synergy Magazine, you agree to provide us with a licence to reproduce your material, including images, in print and electronic media with the right to edit written material. Articles and advertisements express the opinion of the authors and are not necessarily those of Synergy Magazine. ABN 90 929 416 369.

Synergy also had the opportunity to speak with Los Angeles based product manufacturer Bswish and the well known lubricant stalwart Swiss Navy is stepping it up a notch with the release of a new ‘Playful Flavour’ range and the new intimate essentials brand ‘Desire’. Vanessa Rose spoke with Swiss Navy VP of Sales Briana Watkins. As always, we hope you enjoy this edition, we’d love to hear your feedback, and don’t forget to always send us announcements about your company, products and staff!

Bianca Editor-in-Chief

CONTENTS

Trade News....4 Focus - ElectraStim Turns 20....10

A Synergy Magazine PO Box 8145 Melbourne 3151, Victoria, Australia P +61 (0) 435 406 607 E Editorial editorial@synergymag.com.au Advertising ad@synergymag.com.au General info@synergymag.com.au W www.synergymedia.com.au

Movers and Shakers....12 Feature - COVID and Couples....40 Focus - HOT....52 Me - Joy Mason....56 New....58 Focus - bSwish....62 Focus - Playful Meets Desire at SWISS NAVY....66 Reviews....70 Best Sellers....74 Buyers Guide....76

trade news Menstrubation study Shows Masturbation Helps Relieve Period Pain Half of the world’s population get their periods each month and most of them struggle with different painful side effects. Although these symptoms are common, they are hardly researched – like so many topics around women's health. The socalled Gender Health Gap describes this gap and shows that women have historically been neglected in medicine and research. In May 2020, Womanizer and Lunette launched the Menstrubation Study (Menstruation + Masturbation) – the first clinical study worldwide to find out whether masturbation can help ease or provide relief against period pain. The result: Yes, masturbation helps against period pain. The study was conducted in collaboration with Dr. Jones, a clinical psychologist and sex therapist. Almost 20,000 people who menstruate responded to the call for participation last May. The final study participants were selected through a randomised process. Over a period of six months, a total of 486 people who menstruate took part in the study. In the first month, the participants recorded the current status of their period pain in a questionnaire. For a following three months (test phase), they were asked to forego their traditional methods of pain control and to masturbate instead. Each month they recorded their symptoms in another questionnaire. The fifth month served as a control month in which they went back to using their usual tools. In the last month, a final survey took place.

Why do women experience period pain in the first place? Australian Certified Sex Coach, Georgia Grace, explains: "During menstruation, the uterus contracts spasmodically to shed the lining of the womb that built up over the month for a possible pregnancy. This causes cramps. The contractions of the uterus are also controlled by the hormone prostaglandin. This hormone is a pain messenger and is also involved in inflammation, for example. The higher the levels of prostaglandins, the stronger the period pain can be.” 90 percent recommend masturbation When asked whether masturbation or medication worked better for period pain, equal numbers favoured each method: 43 percent chose medication, 42 percent masturbation. The most common answers from the remaining 15 percent were: A mix of both3, heat, CBD (oil), sleep and exercise. A full 90 percent would recommend masturbation for pain relief and 85 percent plan to maintain their (new) masturbation routine after the study. Pain intensity and frequency demonstrably decreases - 70% of participants reported that regular masturbation impacted the intensity of their period pain Participants recorded both the intensity and frequency of their pain each month on a standardised 10-point scale. The results show that both parameters decreased noticeably over the course of the test phase. Remarkably, after the control month, the values were still lower than at the beginning of the test phase.

The average intensity in the initial survey was 6.7 points4, after the end of the test phase only 5.4. This corresponds to a decrease of 1.3 points. After the control month, this value was 5.9 and thus still 0.8 points below the initial value. The same effect was also visible in the frequency of period pain. On average, the score was 7.4 points at baseline5, but after the test phase the score decreased by 2.8 points and stood at 4.6. After the control month, the value was 6.7, which still corresponds to a decrease of 0.7 points.

pjur at China Adult-Care Expo in Shanghai At this year's China Adult-Care Expo (ADC), pjur exhibited with its own stand. With this appearance, pjur, a leading provider of premium intimate products, is underlining its claim to supply customers in the Asia-Pacific market with excellent customer service and products that have been specially developed for the market. “We are very proud that we can welcome customers at a trade fair again. pjur’s enhancement products have developed very well on the Chinese market. In addition to the pjur top 4

sellers, we will also show pjur ORIGINAL, pjur med REPAIR and pjur med NATURAL”, says Alexander Giebel, CEO & founder of the pjur group. Safety is also a top priority at this trade fair. Trade fair visitors must register online in advance and follow the safety measures on site. In addition, a mask must be worn and the safety distance must be maintained at all times. www.pjur.com

ORION Wholesale Germany Change of Management and Restructuring

Why can masturbation help against period pains? Georgia Grace says: “Following orgasm, a number of hormones are released, including dopamine which reduces stress and activates an inner bliss. As a result, other physical processes take a back seat. This feels like pain relief. Furthermore, the metabolism and blood circulation are stimulated. Both counteract pain. Finally, during orgasm, the muscles contract and relax, which can relieve painful cramps. While these chemical processes are strongest during and after orgasm, they also take place during masturbation - just in a slightly less intense form”. Dr. Jones, head of the study: "It is remarkable how quickly the participants felt an improvement in their symptoms. After only one month of conscious masturbation the values already dropped significantly. In addition, my assumption that masturbation also has a longterm, positive effect on well-being was confirmed. Even after the participants returned to their usual methods of pain relief, the values for intensity and frequency remained lower than at the beginning. It is likely that both parameters would have improved even further with an even longer test phase."

The company is reacting to the changes in the erotic market in the last couple of years. Sven Jacobsen is retiring after being the ORION Wholesale Manager for 30 years. As a result of this, the ORION group’s Purchasing and Wholesale will be merged – under the leadership of HansJürgen Bähr as the Chief Product Officer (CPO) & Chief Sales Officer B2B (CSO). In order to meet the increased and more complex requirements, there will also be further restructuring at ORION Wholesale.

grateful to him for that. Maike Rotermund wants to set new impulses in the company and the industry with the modified company structure. This is also one of Hans-Jürgen Bähr’s goals as well. HansJürgen Bähr is very familiar with ORION and the industry: next year the qualified business economist will have been part of the ORION team for 25 years. He has been the Purchasing Manager for 20 of those years. Now he is looking forward to a new professional challenge.

Sven Jacobsen has been closely associated with the ORION group for almost half of his life. A time when a small, internal sales department originally supplied the ORION group’s subsidiary company and which then grew into one of the largest erotic wholesale businesses in Europe. “That was a lovely and intense time,” said Sven Jacobsen, “and it doesn’t feel like work when what you’re doing is fun. However, now is the right time to step down from my active role after 30 years at ORION Wholesale with fantastic colleagues in one of the most interesting industries in the world.

“It was time to bridge the gap between our Purchasing Department and Wholesale Department,” said HansJürgen Bähr. “This is the only way that a holistic product management is possible for us in the long term – from the creation of ideas and the product development right up to marketing and sales”. In this context, Hans-Jürgen Bähr emphasises the digitalisation of sales as a major task and opportunity for the future – in order to permanently improve the service for the customers and also to conquer new markets and be more broadly positioned internationally. “Not only will we analyse, optimise and significantly tailor our product portfolio to our customers’ needs, but we’ll also enter into new, promising partnerships in the industry,” explains Hans-Jürgen Bähr.

Maike Rotermund, Managing Director of the ORION group, is sure about this too. Nevertheless, she looks wistfully at Sven Jacobsen’s departure from the company: “Sven has had a strong influence on ORION and our Wholesale – both personally and professionally. I am very

www.orion-wholesale.com

www.menstrubation.com

trade news

Swiss Navy Reports Record-Breaking Deliveries for 1st Quarter 2021 M.D. Science Lab, makers of the iconic Swiss Navy brand, began 2021 by adding a few new additions to their family of team members and introducing two new collections, Desire by Swiss Navy and 4-in-1 Playful Flavors—and these moves have paid off. Swiss Navy is reporting solid increases in first-quarter global sales and product deliveries for 2021. “The first three months of 2021 really outperformed all our expectations,” said Briana Watkins, M.D. Science’s Vice President of Sales and Marketing. “We received our first-quarter results

last Thursday ahead of the Good Friday holiday and we were all very pleasantly surprised. It appears our team’s hard work and extra efforts have paid off. Swiss Navy’s record-breaking sales wouldn’t have been possible without the work of every team member.” Swiss Navy is about to hit its next stage of growth with production facility expansion plans and increased manufacturing shifts to keep up with continued product demands. “Our sales drove all-time revenue records with growth in every product category,”

said Watkins. “We’re very thankful to our customers enthusiastic response to all our products and are happy that we’ve been able to help them meet their own consumer demands.” Swiss Navy has increased their sales and support team to continually fulfill the needs of their customers. There are additional plans in the works to add even more B2B customer support as Swiss Navy continues to expand their product offerings. www.swissnavy.com

Swiss Navy Celebrate International Lubricant Day M.D. Science Lab, makers of the iconic Swiss Navy brand, and sponsors of International Lubricant Day with the first annual event taking place in April, are inviting everyone to a virtual happy hour celebration. “We know how important lubrication is to so many people and we thought it would be appropriate to give it its’ own day of celebration to acknowledge the benefit it brings to intimate wellness,” said Briana Watkins, M.D. Science’s Vice President of Sales and Marketing. “Our team has a lot of fun planned with a virtual happy hour, games, prizes, and much more.” “We have a video montage planned and would love to incorporate videos from retailers sharing their thoughts and 6

enthusiasm for the first International Lubricant Day,” said Penny Clifford, Swiss Navy’s Social Media Manager. Swiss Navy encourages people to celebrate by giving a shout-out to how lubricants have helped their own lives. “We’ve been doing several surveys leading up to this celebration,” said Dr. Sunny Rodgers, M.D. Science Lab’s Intimate Health Advisor. “We found that almost half of our survey participants reported lubricants made sex feel better and they admitted lube was an essential part of their intimate experiences. Even if lubrication isn’t discussed often, it does hold a significant importance in people’s lives.” www.swissnavy.com

Satisfyer and BERLINABLE Launch Global Campaign For Best Erotic Short Stories If you have ever read the infamous 50 Shades books and thought, I could do that then look no further, as sex tech and wellness brand Satisfyer have teamed up with erotica platform BERLINABLE to launch an international erotic short story contest, with a difference.

One (penis ring) and get free access to the BERLINABLE platform for a whole year. The very best stories will even be published on both BERLINABLE and within the Satisfyer Connect App for people to read and you never know that book deal could be calling.

The competition, which is from running April 19th to May 2nd , calls for contestants to submit their own erotic short stories, taking inspiration from the remote function of the Satisfyer Connect App. Follow this link to take part: https:// www.satisfyer.com/uk/erotic-stories/.

Megwyn White, Head of Education & Training at Satisfyer and Certified Clinical Sexologist, says: “It is so important to express our sexual desires. This is one of the reasons why we launched the Satisfyer Connect app, to help couples stay in touch sexually, for example during lockdowns, no matter where they are. Also, to make it easier for singles to selfconfidently discover their own sexuality and to exchange ideas with others, e.g., in the Satisfyer Connect app chat."

With many of us being forced into taking our relationships long distance over the last year, we’ve had to figure out how to satisfy our sexual desires remotely. Thankfully, the Satisfyer Connect App provides the opportunity to connect with your partner by controlling their sex device from afar. To take the heat up a notch, the app even allows you to lock eyes with your partner in a secure live stream whilst you take control, and even pair vibrations to the rhythm of your favourite songs. All participants need to do is summarise their erotic stories into 800-1200 words, with a £10 Satisfyer voucher up for grabs for the first 100 participants, as well as the opportunity win a Satisfyer Sexy Secret (Lay-on vibrator) or Satisfyer Royal

BERLINABLE publishes curated indie erotic stories and art. With over 350 eBooks and art covers, the project is a unique part of the booming sex tech and sexual wellness movement. Founder Giada Armani wants to enable social development through Erotica: "Sex is not our society's problem, sex is the solution. We just have to learn to communicate our wishes and experiences openly and to accept other people in all their colors and diversity." www.satisfyer.com

SHOTS Plans In-House Show in September

During the period from the 8th to the 17th of September 2021, SHOTS is planning on organizing a physical in-house TRADE SHOW in the Netherlands. This, of course, only if they can guarantee a 100% safe environment for all participants. Hopefully, by this date, SHOTS will be able to welcome ALL clients from every part of the world. Also, if necessary, SHOTS will organize online sales talks for those who are unable to travel.

“We have missed travelling and we have missed you, our esteemed clients from all over the world! For this reason, we have blocked these dates in our agendas, and we urge you to do the same!! SHOTS is always on the move, even when not physically possible, and we already have some MEGA OFFERS and TRADE DISCOUNTS lined up for you!” “If by that time it’s possible for us to hold a physical event, we are thinking a 1, 2 or even 3-day event. During the show we will be able to introduce you to our own new brand releases, as well as those of our partner-brands. We also would like

to take you on a tour of the SHOTS and PHARMQUESTS offices and hopefully even throw a SHOTS PARTY. Now wouldn’t that be awesome?” This September timeslot will allow you all to stock up in time for the festive Christmas period and profit from our EXTRA FAIR DISCOUNTS to pump up sales margins even more! Register now with your account manager and make sure to mark these dates on your calendar now! www.shots.nl 7

trade news

Pipedream Real Feel Gets A Revamp Pipedream Products announces the relaunch of their best-selling, entry-level Real Feel & Real Feel Deluxe vibrating realistic dildos. Made with Pipedream’s new and improved Fanta Flesh TPR and driven by rumbly, battery-powered motors, the redesigned collections feature updated materials and upgraded power at the same great price points! The original Real Feel collection includes 12 top-selling lifelike vibrating dildos, ranging from 7.25” to 10.5” with and without balls, in light and brown skin tones. The new and improved motors have a multispeed dial on the base

to control the vibration intensity, transferring power throughout the Fanta Flesh shaft from the bullet located at the tip of the vibe. The waterproof design makes it perfect for the shower or bath, and the vibes are compatible with waterbased Moist Premium Formula Lubricant. With harness-compatibly and vibrating realism combined, the Real Feel Deluxe collection features Pipedream’s exclusive Wall Banger suction-cup technology and includes 18 lifelike vibrating dildos available in light, brown and black. Ranging from a friendly 6.5” to a hefty 12”, the strong suction-cup base sticks to

nearly any flat surface for a wall-banging good time! Stick it to the floor, wall, tile, or bedpost – the suction-cup will stay in place during every passionate thrust and features a quick-release tab for easy removal. The suction-cup doubles as a harness-compatible base that remains snug in its place even when the action heats up Both brands feature carefully curated planograms and are in-stock and shipping from Pipedream’s Midwest distribution facility. www.pipedreamproducts.com

XR Brands Starts ‘Masked Mayhem Retail Road Tour’ pair is bringing safe, in-person trainings to retailers all over the country and helping staff get back into the swing of in-store sales and promotion of XR Brand’s awardwinning product lines. After an unprecedented year that was difficult for the entire industry, XR Brands is excited to reconnect with retail partners on a physical level after a virtual year. Among the company’s goals with this road tour is to help retail partners rebuild their brands and establish a sense of industry normalcy while getting to see, feel, and learn about the many product innovations that have emerged over the last year.

XR Brands is thrilled to announce that, after a year of online-only trainings, Brand Ambassador and sex educator Josh Ortiz, along with Kristin Moore of Channel 1 Releasing, are embarking on the USA Masked Mayhem Retail Road Tour. The 8

Retailers can feel confident about these Masked Mayhem Retail Road Tour trainings, as Josh and Kristin have both been fully vaccinated against COVID-19 and will both be masked at all times. Every associate attending the training is required to remain masked, and hand sanitizer will be distributed to associates before training begins. Any product that

is handled by associates will be sterilized with alcohol between every training. “We are so excited about the Masked Mayhem Retail Road Tour!” Ortiz said. “In a typical year, we would see get to see retailers in person for trainings as well as at events and trade shows, but obviously the last year has been anything but typical. Our goal is always to provide quality and inclusive sex and product education to retail partners so they are able to meet and exceed every customer’s expectations, and we are thrilled to finally be equipped to safely do that via inperson, in-store trainings again.” In addition to trainings, XR Brands is willing to be present for in-store customer events and open to the public for ladies’ nights, workshops, sex ed classes, and more. The company is also willing to sponsor events, whether in person or virtual, held by retail partners. www.xrbrands.com

Focus

Starting life in 2001 at the hands of Andy Smith, Cyrex Ltd and the flagship brand ElectraStim was created to bring a new sense of creativity to the electro-sex category based on Andy’s experience working as an electronics design engineer for medical e-stim companies.

Andy’s role in managing clinical trials of these devices meant he received the unexpected feedback that test subjects were getting turned on by the electro sensations! From there, he was inspired to start a ‘for pleasure’ electro-stimulation brand and ElectraStim was born.

The last two decades have seen ElectraStim grow from a burgeoning name in a niche category, to one of the world’s leading electro sex manufacturers; taking home numerous product design and ‘Best Of’ awards in the process.

The small, specialist team based in Hertfordshire, UK handle almost all functions of the business from design through to production and shipping; favouring an ‘in house’ approach to most aspects of life at ElectraStim. “Personally I attribute this to a lot of ElectraStim’s success.” said Claire Blakeborough, Marketing Manager for Cyrex. “You could say we’re all control freaks but the truth is that no one knows our products and processes better than we do, so the holistic approach just works for us. It also gives us the flexibility to develop new products to our own timeline which is an enormous bonus. We all chip in with whatever needs doing and it’s worked out well so far!” Taking huge pride in their ability to create something completely new to the industry, ElectraStim have become known for their innovation with products, most recently with the AXIS Stimulator and its multiple input sensors and accessibility options breaking new ground on what is possible from a consumer e-stim device. ElectraStim owner Andy Smith looks back and adds, “It doesn’t seem that long ago when I gave a up a good career working for the same medical electronics company for some 17 years. Looking back,

it was a bold and almost naïve decision which could so easily have blown up in my face but as it happens it was the most life changing decision I have ever made, in a very positive way. Harmony Oxford Street was my very first wholesale account and as such we owe a lot to Jamie for taking a punt on a new start-up and gave us the confidence boost and belief to keep on going. Some of our longest standing customers will remember the ElectraStim EM32 stimulator which took the market by storm and allowed us to grow and develop the business. The brand has developed ten-fold over the past 20 years, but the values are still the same - high quality products backed by high quality service.” “I am devastated for the likes of Jamie who own, manage or work in brick-and-mortar adult stores all over the world. This past 12 months has of course affected the lives of all of us in some way or other, in differing degrees and our industry is far from the only one affected. Being a resilient and resourceful industry however, I am confident that those most affected will have diverted their attention to online selling or kerbside pick-up and will ride out the pandemic to once again provide that personal touch to traditional shoppers.”

“The USA has always been a staple market for ElectraStim and is a key a part of our business strategy. Shipping orders from our UK warehouse, however, was not the ideal way to operate as orders are subject to import duties and taxes which make over-all costs less attractive to potential buyers. We therefore made the decision in 2016 to setup a dedicated US operation to better serve our US customers. In 2017 Cyrex Inc. was born with orders shipping out of our Miami fulfilment centre and with US dollar invoicing. Our US customer base has now grown as a result and setting up in the US in general has proven to be a great success for us.”

Never content to rest on their laurels, the ElectraStim team are yet again developing and honing their products and in the process of creating something new. In fact, to celebrate twenty successful years in business, ElectraStim will be releasing a very special anniversary edition of two bestselling products to be announced very soon. Plus, during the first half of 2021 a brand-new addition to their stimulator offeringthis time specifically geared towards beginner players- will be unveiled, as well as a top-secret collaboration with one of the industry’s biggest names later this year. www.electrastim.com

MOVERS & SHAKERS CEO - Vibratex

Promote yourself and your new staff here. Send a photo and a short introduction to editorial@synergymag.com.au

Director of Marketing at East Coast News and most recently contributed to Dr. Emily Morse's successful Sex with Emily podcast and media platforms. As an independent consultant, he's also worked behind the scenes for several other brands within the market.

Internal Operations Manager Clandestine Devices

"The last ten years have been quite the journey. I'm extremely grateful to have had so many amazing opportunities and for the many friends I've made," Ken continues. "Earning the trust and support of the Martins and the Vibratex team means the world to me, and I'm incredibly excited to begin this new chapter with them."

Ken Herskovitz Vibratex, manufacturer and sole North American importer of the iconic Magic Wand, has tapped Ken Herskovitz to lead its team as Chief Executive Officer. An industry regular, Ken's been serving Vibratex as an independent consultant for more than a year, working with staff and customers on several initiatives. Ken brings more than 25 years' business, marketing, and management experience to Vibratex, the last 10 of which have been within sexual wellness. A familiar face to much of the industry, he's served as

Customer Experience Manager Sportsheets

As the company's leading brand, Magic Wand remains its team's primary focus. Ken will be overseeing a range of efforts to help maintain - and grow - the icon's status as one of the most recognizable and in-demand pleasure products on the market. Owners Shay and Dan Martin, who remain actively involved, along with the entire Vibratex team, are committed to their North American customers' success in representing the famed brand. "Having the chance to be part of such a legendary brand is a great honor," Ken says. "I can only hope to be a positive influence on something that's already so incredibly influential." www.vibratex.com

Sportsheets has promoted Sylvia Lopez to customer experience manager. A Sportsheets veteran of 10+ years, Lopez is focused on her primary objective: ensuring all customer needs are met by the service team. As an integral member of the company’s overall sales efforts, Lopez will continue to manage select customer accounts. “Watching Sylvia become such a vital part of the Sportsheets team over the last 12 years is truly rewarding,” said Sportsheets CEO Julie Stewart. “We wanted to create a position where Sylvia could continue to excel -- and with her remarkable passion for helping our customers succeed, the role of a customer experience manager seemed like a perfect fit.”

Sylvia LOPEZ 12

Lopez began her industry career in 2009 as a Sportsheets receptionist and quickly rose

Lulu SHWARTZER Clandestine Devices, maker of the popular MIMIC and MIMIC + Plus personal massagers, as well as the new COMPANION, announces that Lulu Shwartzer has joined the company as its Internal Operational Manager. “I’m very excited to be working with Clandestine Devices and Ashley who already has an amazing product line but also has a great vision for the future,” says Shwartzer. “This is my 32nd year in the adult novelty

to the position of one of the company’s top sales representatives. After rebuilding the customer service team earlier this year, Lopez is energized and welcomes her new position with open arms. “I am very excited about my new role as customer experience manager,” Lopez said. “The position allows me to continue to forge stronger connections with Sportsheets customers in order to fulfill their specific needs. In addition, I’m thrilled to manage a talented, hungry new team and look forward to sharing with them the essentials of impeccable customer service and relationship building.” Lopez and the rest of the Sportsheets team are currently preparing for the company’s summer product release scheduled for early Q3. www.sportsheets.com

industry working at every level of product production and sales after taking a oneyear hiatus to pursue educational goals.”

Brand Ambassador Boneyard/Rascal

The self-proclaimed “Toy-Geek” loves the industry, and missed it with all of her heart for the last year. Lulu is excited to be working on the new product launch, and increase the brand recognition for the company, both domestic and internationally.

“We’re incredibly excited to have come across Kristin,” said Rob Novinger, CEO for C1R. She’s enthusiastic, has great existing relationships, and most importantly, really understands the importance of what a Brand Ambassador means in regards to sales in recent times.”

“The most recent release of the COMPANION has shown the forward thinking and attention to detail that I have always respected and loved in the Mimic and Mimic +. Clandestine hits the mark on every level including packaging, quality, materials, innovation and so much more.” Lulu brings an incredible abundance of expertise to the company, and looks forward to making everyone aware of the new and existing line. “I am happy to be coming on board during the release of the COMPANION which is our top-of-the-line panty vibe. The soft silicone, rumbly vibrations and cool yet functional remote makes it stand out amongst the competition. Anyone who knows me knows that I am all about quality in adult novelties and through training and education of our customers to pass on to the consumer, I feel that together we can take our products to the next level!” www.clandestinedevices.com

Resident Sex Therapist Xgen Products

Kristin MOORE Channel 1 Releasing announced that Kristin Moore has joined the company as Brand Ambassador focusing on new business development for it’s Novelty brands Boneyard and Rascal Toys. Having previously worked as Brand Ambassador at Nu Sensuelle, Accounting Manager at SLS Specialty, and as a Sales Associate at Badd Kitty retail store, Kristin brings to Channel 1 Releasing close to 12 years of experience and perspective in the adult marketplace. While at Nu Sensuelle

With the adult toy and sexual wellness landscape everchanging and becoming more mainstream, Xgen Products has tapped Melinda DeSeta to be their ‘Resident Sex Therapist.’ “It’s my goal to introduce clients, and my followers on social media, to sex toys, and sexy products that I believe are the best in the industry in terms of quality and ingenuity,” said DeSeta. “That is why I love Xgen and all their brands. These products allow me to find ways to help people live a satisfying, rewarding and healthy sex life.”

Melinda DESETA

she created strong relationships with many of the industry’s key buyers and influencers, because of her retail experience she is able to understand what a buyer wants at both the distribution and retail level the company says.

Melinda DeSeta is a Licensed Mental Health Counselor, Certified Sex Therapist and the founder of Insight Counseling Center Miami, a boutique mental health therapy practice that focuses on intimacy, sex, relationships, and self-discovery.

In her new position, Kristin will represent all the C1R novelty brands, including Boneyard and Rascal. Her key responsibilities will include coordinating roadshow training tours, direct sales, client contact, and creating distributor and retail training programs. “I’m so excited to be working with the Channel 1 team,” Kristin said. “This is an incredible opportunity to educate and promote how important male pleasure, stimulation, and exploration is. Self care, sexual health and wellness, it isn’t just for us ladies, our men deserve GREAT orgasms too!” www.boneyardtoys.com

“Xgen is excited to have Melinda as a part of the team,” said Andy Green, President of Xgen Products. “Melinda is on the forefront of sex therapy and will be a valuable resource for us and our partners to lean on for insights.” As Xgen’s ‘Resident Sex Therapist,’ DeSeta will be the go-to consumer voice for brands like Bodywand, Maliboo Vibes, The Rabbit Company and more. “In my practice, clients come to me with a myriad of issues that need attention. Often, I find it necessary to help them find a healthy sex practice and discover their sexuality in ways that feel comfortable,” added DeSeta. www.xgenb2b.com

Editorial HOW COVID LOCKDOWN HAS AFFECTED THE COUPLES MARKET Lovehoney’s Global PR Executive, Ellie Ford, shared with us their recent Lockdown survey results and sales data on products and categories during COVID.

What were your findings from your recent Lockdown survey?

With stay-at-home orders stemming from the Covid-19 pandemic meaning that many couples faced staying at home together for months on end, as well as predictions of a coronavirus-induced baby boom, we couldn’t help but wonder how this had impacted the sexual

behaviours of our audience globally. This is where our Lockdown survey came into play. The findings were very much similar globally and one of our favourite discoveries was that 4 out of 10 Australians agree the lockdown had improved the

quality of their sex life, with almost half reporting it had provided the opportunity to try new things in the bedroom sexually. We also revelled in the majority (74%), stating they will continue with their spicier sex routines once the crisis ends.

Editorial

What effect has lockdown had on buying habits? Couples’ toys such as strapons have proved very popular during this period, which we think reflects more advanced sex moves such as pegging are on the rise, as people are wanting to mix things up a bit. Adventurous sexual ventures were also reflected in the 90% uplift in sales for the Fifty Shades Of Grey range, which we saw year on year, during the lockdown period. It was not so surprising that the range had been whipping people into a frenzy during lockdown as the range is designed with couples in mind, as well as the passions of Ana Steele and Christian Grey from the bestselling novel. Remote control operated toys have also been taking couplesplay by a storm, while they are looking to explore new sexual products and experiences around the house. Not forgetting the couples who were separated due to travel restrictions, our lockdown survey also revealed that sexting and video sex is having its heyday in keeping the fun alive in couple’s sex lives. The technology usage hasn’t stopped there, as app sex toys are seen to be one of the biggest trends at the moment. The interactive quality makes it feel intimate and fun, no more how far apart you are. 42

How important is the couple’s audience for a trade market? Even without the pandemic we think we would have seen the couple’s audience continue to grow in prominence in the trade market, as they naturally start to realise the benefits that sex toys can bring to their shared sex life, and that they’re not just great for solo play. This all goes together with potential for sales growth, interest in the product and an appetite for growing loyalty with a brand that is taking the time to speak to them. Lovehoney is always looking at how we can best speak to the couple’s market and help retailers improve their relationship with this audience, whether that’s through our new Happy Rabbit collection for couples or through online employee training, such as our courses with US distributor, Williams Trading Co.

How does Lovehoney B2B target the couple’s audience? Lovehoney targets the couple’s market by being clear and confident with our product descriptions, packaging, and the service we have to offer. This, alongside a targeted marketing approach has helped to build a strong relationship with this audience. In the current climate, with many stores closed due to the COVID-19 pandemic, we are highlighting to retailers that high quality photography, video

content, web banners and social media friendly images are available for download from the Lovehoney B2B website, www. lovehoneytrade.com. All of these assets are a great way of drawing customers in and clearly communicating the benefits of the products. Additionally, clear and concise instore merchandising materials offer sales help in multiple languages and easy to understand key feature logos. We also like to think of ourselves as a bit of an expert on our customers. 18 years of product development and feedback via customer reviews has enabled us get closer to our customers and understand what drives their sexual happiness. That’s allowed us to constantly develop and improve upon our products, including the Happy Rabbit range for example, to meet the needs of the couple’s market effectively and successfully.

Any final words on how retailers can effectively target the couple’s market? Just be sure that you absolutely know your couples’ market and what it is they’re looking for. Understanding your customers better can only help with more business - and happier buyers. It’s also key to provide good service throughout the buying journey - which can result in stronger customer relationships and repeat buys, as well as new sales generated through positive word-of-mouth recommendation.

B2B’s top products for couples during lockdown Happy Rabbit Silicone Zip Storage Bags The new Happy Rabbit storage bags come in three sizes, small, medium and large, and are designed to perfectly fit different toys in the range, making it the perfect accessory for customers who are fans of the Happy Rabbit brand. They’re also made from silicone, making them easy to clean with just a wipe!

Happy Rabbit Rechargeable Vibrating Strapless Strap-On Customers can now tumble down the rabbit hole together and explore the unbelievable intimacy of the Happy Rabbit Strapless Strap-On. Enjoy strong vibrations for two with 12 tempting vibration modes in the larger, penetrative shaft and three satisfying speeds in the small shaft.

Fifty Shades of Grey Relentless Vibrations Remote Control Knicker Vibrator Take intimate pleasure to another level with this sleek, saddle-shaped remote-control knicker vibrator. Put the power of pleasure in your lover's hands for the ultimate erotic encounter or go solo and delight in its 10 patterns and 6 intensity levels.

Happy Rabbit Rechargeable Wand Vibrator The luxurious Happy Rabbit Wand combines the iconic rabbit ears with the ever-popular power of a massage wand for intense external stimulation and features 10 tempting vibration patterns, each with three powerful speeds.

Happy Rabbit Rechargeable Vibrating Strap-On Harness Set Perfect for couple’s play, the new Happy Rabbit Strap-On Vibrator offers a huge 15 vibration functions in the five inch shaft and comes with a fully adjustable harness. In classic Happy Rabbit style, this strap-on also features vibrating ears for clitoral stimulation. www.lovehoneytrade.com 43

Focus

General Sales Manager since 2011 : Michael Sonner

The Beginning The company started in 1999 producing the first pheromone perfumes in Europe.

Premises Our Headquarters are in Vöcklabruck, Austria. This is where we have our main Head Office and warehouse facilities. The manufacturing of all our products takes part in either Austria or Germany.

Global Market We are now represented in 62 countries working with local distributors. We also have our own offices in Russia, China, Dubai and our newest in Australia.

Growth Our business is growing rapidly. Up until 2011 we had mainly focused on the European erotic market establishing our brands. Whilst we did have some international product placement it was not until 2011 that we

expanded our company giving life to the International brand that is seen today.

Promotion Initially we attended all the Erotic Shows however in the last 10 years we have focused on the largest international shows such as EroFame, Shanghai Fair and other large Health Care events that are held in countries like Dubai. These events see customers from all over the world and generate greater brand awareness. We also promote our brands on Social Media platforms such as Facebook and Instagram.

Online vs Physical Store Fronts? When we started it was all the classic bricks and mortar erotic retail stores. Now with the changes in the way consumers shop we have seen a huge growth in the online sector. Currently I would say this is a 50/50 split in our sales to the end consumer.

Founder: Alexander Klopf, Christian Huber

In many countries it is just not possible to sell products such as ours in stores so there we see all online purchasing.

Retail Support We aim to maintain strong relationships with our retailers, providing continued assistance and support for our products. We focus on staff training and

Founding Year: 1999

City: Vöcklabruck, Austria

instore merchandising to help ensure successful sales. The communication with the retailer is vital, we get share our vision and give our perspective on our products and their benefits. We also then receive their feedback which is so important, they know their customers and what they are looking for, so they help us develop future products.

www.world-of-hot.com

Focus

Distributors

Country Specific Items

European Market

We search for strong partners that believe in our products and stand behind our philosophy. Our partners need to offer support to their customers not simply add the products to their lists and then sit back. We believe that Distributors should be treated as a part of your company and we see ours as friends and often catch up outside of business.

It varies so much from Continent to Continent. While XXL products and Anal Whitening Creams are top sellers in Asia, lubricants are top in Europe. Then it is Delay products in middle east and Australia is a mix of all. It really does depend on the region and their people.

The traditional retail store is in trouble in Europe, the numbers are reducing steadily as more and more consumers switch to shopping over the internet. While the erotic market itself continues to grow this is through the online platform and not brick and mortar retail stores.

We have known David from Windsor Wholesale and Michael from LonBrook for many years so these are who we work with to supply the Australian market.

Brands and Product Categories We currently have five registered erotic brands, these are HOT, ERO, Shiatsu, PRORINO and COME. Each brand has a specially selected range of products that have their own style and feel. While the packaging and the formulations may be unique to each brand the highest quality is shared by all.

Best Sellers A Bestseller for us cannot be achieved in its first year. Once a product has had continued success in its country for five years or more then we will say this is the “Best Seller”. Some of ours are Rhino Delay Spray, Extreme Caps, XXl cream, Marathon Cream and of course Spanish Fly.

Manufacturing What makes HOT unique in this area is that from the first idea to the final product everything is carried out by HOT employees. It is a very specialized process to create a new product and we take our time to ensure it is done right. Once all involved are happy with the results that is when we start production.

Staff Currently we have twenty people in our Austrian Headquarters. We keep our team here small but together, with the input from our local and International sales team, we make all the decisions. The result will always be a ‘HOT’ product. I am extremely happy to now have Joy Mason on board representing our brands in Australia. We have known each other for a long time, and I greatly appreciate her expertise in the Australian erotic retail market. With her providing retailer support we can see a great future with our business in Australia.

Brand Ambassador Hot Productions & Vertriebs GmbH The most significant influence

When and how I have been a part of the adult retail industry for over 17 years and selling Hot Productions brands for at least 10 of those. When Alex and Christian were looking for someone to support and represent their brand in Australia and New Zealand it was the perfect fit for us both, I knew the quality and the sales potential of their products and was happy to represent them. I began my current role as Brand Ambassador for Aus/NZ in February of this year.

A typical day My day is all about our customers and ensuring they have all the support they need whether that be with staff training or store merchandising. At Erofame 2019 we launched our New Shiatsu range which is fantastic, unfortunately with the travel restrictions due to covid-19 it has been difficult to see everyone in person to show just how good this is… to me it is the personal touches and relationships formed that generate mutual success. I look forward to the day when I can come visit your stores in person.

There have been so many influences its hard to name just one. Everyone I have had the pleasure of working with over so many years has taught, guided, and given me the faith I now have in who I am and what I can achieve. So thank – you all xxx

I’m most proud of My two children, they are both amazing humans and my best achievement by far!

One of the most memorable moments was My first international trip. We visited both the USA and Europe, it was such and eye opener and gave me the travel bug for sure. Memories of that trip will always be with me.

Last book I read Serpentine by Laurell K Hamilton

Favourite movie/TV show The Underworld Movie series they are all fantastic

What I wanted to be I always wanted to be a Nurse or a Vet I think these are stock standard for girls of my generation.

What would most people not know about me I absolutely HATE coriander

My favourite place Favorite country: has to be Australia

Favorite place to relax Sun baking by a pool on a cruise ship reading a good book and drinking a cocktail.

When I’m not working Planning my next project whether that is painting doors or planting a new garden I have to keep busy, unless I am pool side then its relaxing all the way.

What I like best about my job Meeting so many new diverse people, our industry has some of the best characters you could ever meet.

If I could change one thing No more Covid–19 so we can all get back to life

The beauty of love

The GARDEN of LOVE

SHIATSU

new

CONTACT > HOT brand ambassador: AUSTRALIA - NEW ZEALAND /// Mrs. Joy Mason email: joy@hot-dl.com /// mobile +61 402 360 459

headoffice: HOT Productions & Vertriebs GmbH /// Wagrainer Str. 35 /// 4840 Voecklabruck /// AUSTRIA email:office@hot-dl.com

WORLD-OF-HOT.COM

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HOT Twilight Pheromone Natural Spray Women // 15ml // 50ml HOT

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HOT Twilight Pheromone Perfume Men // 15ml // 50ml HOT

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Shiatsu Massage Oil Extase Orange And Sandalwood Oil 100ml Shiatsu

Shiatsu Clitoral Stimulation Gel Mint 30ml Shiatsu

Desire Silicone Based Intimate Lubricant 4 oz Desire

Desire Water Based Intimate Lubricant 4 oz Desire

Desire Sensual Arousal Cream 2.5 oz Desire

Playful Flavours 4 In 1 Strawberry/Kiwi Pleasure 4oz Swiss Navy

Playful Flavours 4 In 1 Poppin Wild Cherry 4oz Swiss Navy

Playful Flavours 4 In 1 Wild Passion Fruit 4oz Swiss Navy

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Los Angeles

Pleasure within Reach Designed in Los Angeles Loved Worldwide

Founding Year: 2007

The Beginning

Premises

We found a need for price driven and yet fashionable pleasure products. We take extra care to design chic, body-safe, and affordable personal massagers to reflect our philosophy that feeling good should be free from compromise.

We are located the vibrant neighborhood of Silver Lake in Los Angeles CA.

Markets

Use code

Bswish10

to get 10% off your order with Claredale Distributors

We sell globally virtually in every market, predominantly though distribution networks.

Growth As a byproduct of Covid, we have seen dramatic growth. We are developing further into mainstream channels.

Promotion

$ Affordable M.A.P.

Body-Safe Materials

Satisfying Sensations

Waterproof Construction

0f1537

We focus on product development and allow that to speak for itself, and then in turn word spreads through our distribution channels.

Sales Channels B Swish official distributor in Australia

MELBOURNE - HEAD OFFICE 2 Thomas Street HAWTHORN VIC 3122 PH: 03 9818 7736 | FAX: 03 9818 0115 melbourne@claredaledistributors.com.au

www.claredaledistributors.com.au

We don’t have specific figures because we go through many channels of sale, but we do estimate that about 70% is sold online.

www.bswish.com

Retailer Support Demands of retailers is diminishing as we are mostly configured for online sales and the preparation of images and related content has become part of our everyday business.

Distribution We have developed long term relationships with our distributors and good mutual understandings.

Product and Market Trends

Global Markets

Product Development

We see predominant growth in the cheaper end of the market and have been focusing on this with the expansion of our Basics items.

European market for us is the most mature. Europe is more receptive to mature and sophisticated finish in product while the US is focused on more simplistic products, but we do see changes happening.

We have been doing this for many years and have a structured processes with at this point make it routine. Our parent organization is in contract manufacturing which facilitates this process.

Bswish Brands and Categories We have four lines of products under the B Swish brand:

BASICS

USD$ 15.99 - 17.99

DELUXE

USD$ 39.99 - 53.99

CLASSIC

USD$ 24.99 - 39.99

PREMIUM

USD$ 69.99 - 80.99

Each catering to an array of unique customer groups. They are expanded based on internal round table discussion and feedback from our customers.

Focus

PLAYFUL MEETS DESIRE AT SWISS NAVY Lubricant brand’s two new lines are just the beginning

Congratulations on the first year in your role. What does it involve, in terms of the big picture and day-to-day As MD Science Lab’s Vice President of Sales and Marketing, my most important responsibility is leading our sales team and motivating them to meet and exceed our combined goals. My day-to-day objectives include developing advantageous sales strategies, product development, marketing plans, managing brand awareness, and helping to create and strengthen partnerships that increase sales revenues and profitability for our customers and our company.

It’s been a year of opportunity for adult retail. How has the personal lubricant market developed since COVID-19 emerged

Briana WATKINS

We found our sales increasing at an exponential rate, while internally our no.1 focus was on safety measures to protect both our staff and our customers. Our goals shifted to become more focused on helping our customers continue their own growth with our active support measures. We even shifted some of our production to making hand sanitiser products in order to help our industry pivot to meet consumer needs.

Vice President of Sales and Marketing at MD Science Lab

What has been driving those market developments

Swiss Navy is one of the most popular lubricant brands, allowing smooth sailing in bedrooms worldwide, and COVID-19 has seen demand for its products increase at an exceptional rate. Certified Sex Coach Vanessa Rose spoke with Briana Watkins, Vice President of Sales and Marketing at MD Science Lab, the maker of Swiss Navy, about what we can expect from the iconic brand this year.

I spend much of my free time researching trends within our industry and found that according to studies1, people are having much, much more sex during quarantine, including more solo sex and telephone/online sex, which increased the need for quality lubricants. It appears as though this trend will continue in 2021.

How is MD Science Lab helping retailers meet this increasing demand Our MD Science Lab team considers each other family, and as a family, we proudly do what it takes to ensure our customers have the products they need, whatever those may be. At some points during the pandemic, our production facility was running triple shifts in order to support our customer’s needs. Not only did we not run into stock problems, we hired people to help

meet the demand of our products. We also spent time during the pandemic to develop two new collections of products that match upcoming trends. By supplying our customers with products that end-users will be seeking, we’ll be able to positively impact their bottom line. We started off 2021 strong by launching two entirely new collections — 4-in-1 Playful Flavors and Desire by Swiss Navy. And, we’re not done yet!

How exciting! Tell us about the new Swiss Navy 4-in-1 Playful Flavors Swiss Navy’s 4-in-1 Playful Flavors has four key pleasure options all in one. This unique formula offers more pleasure possibilities for consumers by combining flavour, scent, lubrication, massage, and warming qualities.

Why was Playful Flavors developed We wanted to help inspire confidence and comfort for the

end-user, and our research found flavoured lubricants may help people get past shyness about oral sex. We also know that many people have experienced bedroom boredom and the urge to explore sexually during the global quarantines, and that many of those people have a limited budget. So, we created a product that incorporated four different pleasure options all in one item.

Focus

What separates Playful Flavours from other flavoured lubricants Our flavours were created by a Fortune 500 food company to ensure their deliciousness. In addition, Swiss Navy’s 4-in-1 Playful Flavors can be used for massage, lubrication, and to add a warming element that can bring fun temperature play into relationships. All of our flavors are sugar-free, non-staining, and non-sticky.

How is Desire different from other brands of women’s intimate essentials From the very start, Desire by Swiss Navy was created with the female body in mind — this carries through from the basic

base ingredients to the beautiful packaging. Desire is unique in this respect. The Desire collection is the result of intensive

development and I believe that it’s exactly what women are looking for with their own intimate wellness needs.

Multi-purpose products, such as 4-in-1 Playful Flavors, help consumers save money. This helps retailers help their own customers.

Swiss Navy’s other new collection is Desire Desire by Swiss Navy is something I’m so proud of. It’s an entirely new collection developed by women, for women. Our research shows that 85% of consumer spending is controlled by women and we wanted to arm our retail partners with products that are being sought. We looked at what women really need for their intimate lives, then we created these products with female bodies and chemistry in mind. We realised that starting with everyday intimate essentials — lubricants, arousal formulas, massage options — was perfect given our background in creating award-winning consumable products. Every custom-made product features key ingredients and unique formulations to engage female consumers and their personal needs.

What else can we expect from MD Science Lab and Swiss Navy in 2021 My team and I are actively making strategic plans for contests and events that will inspire and reward retailers. 2021 will be a major year for us at MD Science but the plans I’m working on will

extend much farther. We want to create stronger partnerships with our own customers and bring new products to market that reflect the trends happening in our world. Of course, we will

continue our ongoing efforts and sanitary measures to ensure all of our products make it safely to our customers.

mdsciencelab.com swissnavy.com

References 1. Döring N 2020, ‘How Is the COVID-19 Pandemic Affecting Our Sexualities? An Overview of the Current Media Narratives and Research Hypotheses’, Archives Of Sexual Behavior, vol. 49, no. 8, pp 2765–2778 68

SUMMER LOVING! KISS • MASSAGE • FEEL • LUBE

GET READY FOR SUMMER WITH THE BEST FLAVORS IN THE MARKET

PLAYFUL FLAVORS Briana Watkins Vice President Sales & Marketing, Swiss Navy® Phone: +1 323 9833012 | Skype: brianahonz Email: briana@swissnavy.com | SWISSNAVY.COM

Reviews

Holey Trinity

Thruster 4 in 1 Couples Pump Kit

Mia More

Pipedream

SHOTS

Part of Pipedream’s new and intriguing 3Some range, the Holey Trinity is a triple tongue vibrator. The central shaft is for vaginal insertion and boasts 7 levels and 3 speeds. The two smaller tongues are for clitoral and anal stimulation; these oscillate in 10 different sequences and buzz with the vibrations emanating from the shaft. The result is oral sex reimagined as battery-powered rotation patterns, presented as an extremely unusual item. The Trinity’s original appearance extends to the ABS plastic handle at its base, which means you can angle the toy to the areas you most want it – not just externally but internally too. This helps position the toy Goldilocks right. And herein lies the rub – or not. Because, if the Trinity doesn’t suit your anatomy you won’t get as much out of it as its designers intended (think a tickle on the perineum rather than its next-door err… backdoor). With this in mind, we suspect if you enjoy a Rabbit you’ll be likely to favour this baby. Happily, if the fit’s not quite right, the two smaller, rotating tongues of the Trinity are flexible enough to bend out of the way so you can – wait for it – enjoy the largest tongue as a dildo (yes, these might just be the best words ever written!). And because the main vibrational motor is directed at the shaft, it works well for clit stim fun too. Whether your preferred sensation is analingus, cunnilingus or both at the same time, this 3Some product improves exponentially with the addition of lube. In fact, we’d go so far as to say that as far as the Trinity’s concerned, lube is essential: just think of it as your fourth partner… along with tongues 1,2 and 3! The slogan for Pipedream’s 3Some collection is, ‘myself and us’. So, if you want triple the fun with none of the emotional fallout, we recommend the wholly unwholesome, irresistibly unholy, Holey Trinity. www.pipedreamproducts.com 70

Part of Shots’ Pumped collection, Thruster 4 in 1 Couples Pump Kit is a great example of this innovation and quality. The Thruster is an all-in-one, waterproof couple’s toy powered by a 11000rpm motor. It has something for everyone: clitoral and breast pump attachments, a thrusting dildo, and even a penis pump extension. Just select an option and twist and click your chosen accessory onto the base unit. For increased sensitivity, simply pump to plump! The cost of all these toys combined should be incentive enough to splurge on the Thruster or its sister Twister version, which features a rotating dildo. Both suction toys are available in pink or purple phthalate-free and body safe, come, and come with a multitude of fun features. The clitoral cup is the smallest attachment, which measures 4.7cm, shorter than a lipstick standing on its end, and spans 6.7cm across, making it wider than a soda can. The breast cup has a height of 5.7cm and an inner diameter of 9.1cm, enabling a good purchase on the nipple and surrounding area. The penis tube has an internal diameter of 5.5cm and an insertable length of 15cm/ 5.9”. If you’re a girth queen you might find the Thruster’s 3.3cm circumference dildo attachment wanting in thickness, but the vibrations and sublime thrusting sensation should more than make up for it – after all, not every sex toy offers simultaneous sucking and thrusting. Similarly, if you’re a big guy, the penis tube won’t be for you, but maybe a bit of nipple stimulation with the breast cup would be instead. Scroll through the 7 vibration settings by holding down the On-Off button. For suction options, press + button to start the suction or change the 4 modes; press the - button to release the suction. The base is USB rechargeable with the battery giving you 120 minutes fun time. It’s also waterproof. www.shotsamerica.com

Reviews

Men Heat Vibration

Yummy Sunshine

Peter

Mia More

Satisfyer’s Men Heat Vibration is a male masturbator for the tip of the penis. At first glance its packaging is the epitome of stereotypical masculinity: a stylish black box stamped with a quote from Italian porn star Rocco Siffredi claiming, “Like a blowjob – just better!”

We’re big fans of Satisfyer’s upbeat Vibes collection, a rainbow cornucopia of vibrators which run the gamut from the lilac Charming Smile through the burgundy Petting Hippo, right to the bright red, petal-tipped Power Flower – a firm favourite at Synergy Towers. Rated just as high as its red stablemate is Yummy Sunshine, a yellow, gorgeously bright G-Spot vibrator, which is as physically enjoyable as it is visually engaging; that is to say – irresistible!

Satisfyer

Inside, the ABS plastic and silicone masturbator of the MHV is an equally sleek design, with four buttons including on/off for function and vibration control, +/- for speed, and of course a control for the temperature. The MHV features 3 different temperatures, heating up to around 40 degrees – that’s a little above body temperature – within five minutes. As there’s no light behind the controls you can’t see them in the dark. Instead, you have to rely on the red from the heat button to shed some light on the others. Being waterproof, the MHV is easy to clean, which is just as well as it’s closed at one end. It’s best to air-dry the toy, as like all silicone it can get fluffy when dried with a towel. Since the entrance of the MHV doesn’t resemble a vulva like many strokers do, it appeals across the sexualities. If you like the MHV you’ll love its unbeatable long warranty. You’ll also love that it has two motors (two!) and is designed for use with flaccid or erect penises, meaning it can be used by a partner for foreplay or as solo warm-up. Additionally, the MHV is a smart way to jumpstart overtired partners, and to help with erectile issues. Heat and vibes… what’s not to like? Especially as you can prop the MHV between your legs to tickle your balls at the same time! In terms of the MHV being better than a blowjob however, we beg to differ: it’s just different. For a start you’ll need lashings of lube. With this in mind, for an unbeatable sensation, we recommend pairing the masturbator with Satisfyer’s Men Warming lube. www.satisfyer.com 72

Solid for its size but lightweight, with its looped handle the Sunshine is ideal for users with grip issues. Equally accessible are its three soft push-button Up, On/Off, Down controls which are highly intuitive, even in the throes of passion. Featuring twelve settings, 6 consistent modes and 6 ‘heavenly’ pulsating rhythms, since the Sunshine’s vibrations start nice and low it’s also on the right wavelength for people who dislike pinpoint stimulation or find wands waaay too much. At the opposite end of the spectrum, the Sunshine’s two motors mean you can ramp the power up to a satisfying level. Made of firm yet soft silicone, the bulb at the tip of the Sunshine is flexible enough to be used for gentle clitoral use. For those of us who enjoy a bit of texture with their titillation, the length features ripples along the top side for internal stimulation, with the largest ridge towards the base for the clitoris. Being of average girth and length (6” insertable), thanks to the Sunshine’s fluid shape it’s also a great toy to use as a G-Spot dildo without vibrations. Along with the rest of the range, the Sunshine is excellent quality for its extremely reasonable price (approx. AUD$85). Indeed, you’d be hard-pressed to find another line of vibrators in body safe silicone with the same affordability. Overall, the Yummy Sunshine vibrator is a veritable ray of er, sunshine; you’d have to be bananas not to be uplifted by the very sight of it. And the peel? – I mean, feel – of it in action? Well, now we’re talking! www.satisfyer.com

Manufacturer of fetish gear and adult novelties, bringing pain and pleasure to kinksters worldwide. Get to know our brands!

Add some flare to your derriere! This exciting collection of embellished anal plugs will add some flash to your ass. Made of body safe materials and at a price point that is sure to thrill, these fun plugs will add some sparkle and interest to your backdoor play!

Welcome to the future of sexual technology! LoveBotz has made sex machines available for home use, with the largest selection of rechargeable, battery-operated & corded devices for men & women. LoveBotz offers exclusive sex machines that improve performance on what is physically possible.

Invigorate your senses with Zeus Electrosex, a comprehensive line of E-stim products. You’ll be shocked by the power and pleasure that surges through your body as you experiment with new sensations!

For those who search for a more immense insertion, a more substantial stretch & a bigger BANG… Master Cock! Designed for the bold and advanced who crave an extreme penetrative experience, this line of over-sized dongs will test boundaries & push limits in search of the next level of pleasure!

Expand upon your sex life with a line of products that is all about Bigger and Better! Ranging from enhancement sleeves to twist-up suckers to pumping systems, Size Matters offers an enormous selection of products for the erogenous zones of anyone interested in enlargement.

Tom of Finland’s homoerotic fetish art has aroused the world for 60 years, influencing gay culture with highly stylized depictions of hyper-masculinity. Encompassing solo and couples’ products, this collection features exciting and unique takes on essentials such as cock rings, lubricants, oversized dildos, and bondage gear.

Contact our Director of International Marketing and Business Development: Michael Guilfoyle Michael@XRBRANDS.COM

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bCharmed Basic Plus Black bCurious Premium Noir bFilled Classic Orchid bGee Classic Denim bHandy Classic Pearl bThrilled Classic bNaughty Deluxe Unleashed Black bWild Deluxe Bunny Blue Lagoon bCute Classic Pearl Royal Purple bDesired Deluxe Pearl Royal Purple

www.b2b.calexotics.com

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Scandal Bed Restraints Scandal BDSM Rope 10am Scandal Universal Cuffs Scandal Collar with Leash Scandal Peek-A-Boo Mini Dress Scandal Full Length Lace Bodysuit Nipple Grips 4-Point Nipple Press with Bells Nipple Grips 4-Point Weighted Nipple Press Nipple Grips Weighted Tweezer Nipple Clamps Nipple Grips Crossbar Nipple Vices

www.lovehoneytrade.com

1. Fifty Shades of Grey Greedy Girl Rechargeable G-Spot Rabbit Vibrator 2. Hard Limits Bed Restraint Kit 3. Fifty Shades of Grey Relentless Vibrations Remote Control Egg 4. Inner Goddess Metal Ben Wa Balls 5. Fifty Shades of Grey Greedy Girl Rechargeable Thrusting G-Spot Rabbit Vibrator 6. Fifty Shades Freed I've Got You Rechargeable Remote Control Love Egg 7. Happy Rabbit Triple Curve Black 8. Fifty Shades of Grey Pleasure Overload 10 Days of Play Couple’s Kit 9. Happy Rabbit Rechargeable Vibrating Strapless Strap On Pink 10. Fifty Shades of Grey Play Nice Satin & Lace Collar & Nipple Clamps

www.electrastim.com

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‘Viper’ Silicone Fusion Cock Ring ElectraStim AXIS Stimulator ‘Habanero’ Silicone Fusion Prostate Massager Prestige ElectraLoops (Silver) Classic ‘Mini’ Metal Butt Plug ElectraStim Flux Stimulator ‘Komodo’ Silicone Fusion Dildo ElectraStim Sex Toy Cleaner Jack Socket Electro Stroker ‘Sirius’ Silicone Noir Prostate Massager

www.satisfyer.com

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Satisfyer Pro 2 NG Satisfyer Pro 2 Vibration Satisfyer G-Spot Rabbit Satisfyer Mono Flex Mauve Satisfyer Men Classic Silver Satisfyer Wand-er Woman White Satisfyer Endless Joy Pink Satisfyer Layon 1 Purple Pleasure Satisfyer Vibes Yummy Sunshine Satisfyer Vibes Mr Rabbit

www.swissnavy.com

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Water Based 4oz/118ml Silicone Based 4oz/118ml Water Based Lubricant 2oz/59ml Silicone Lubricant 2oz/59ml Anal Lubricant 4oz/118ml Silicone Lubricant 16oz/473ml Silicone Lubricant 32oz/946ml Max Size Cream 5oz/147ml - Tube Toy and Body Cleaner 6oz/177ml Water Based Lubricant 16oz/473ml

www.world-of-hot.com

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Exxtreme power caps 2 Pc Gold Woman Spanish Fly XXL Enhancement cream Rhino Spray Anal Backside Relax Cream Vagina Tightening cream Anal Whitening Cream Exxtreme Libido Caps 2 Pc HOT Pheromone Perfume (London Man) Bio 2 in 1 Gel

www.xrbrands.com

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Master Series Dark Drippers Candle Set of 3 CleanStream Red Enema Bulb Trinity Vibes Anal Trainer Set Trinity Men Penis Rings - Set 3 Silicone - Black CleanStream Anal Clean Enema Bulb Blue Master Series Anal Desensitizing Lube Frisky Bedroom Restraint Kit Jesse Jane Pocket Pussy Stroker CleanStream Shower Enema Set Size Matters Anal Dilators - 5 Piece Set

BUYERS GUIDE BTHRILLED_PREMIUM_NOIR

Broad, smooth head, cordless wand massager. Waterproof, flexible neck, ergonomically contoured handle, 3 gradually intensifying speeds and 4 modes, body-safe silicone, magnetic USB, compact size, protective cap, travel-friendly.

BGOOD_CLASSIC_ JADE

Satin finish, 7 inches, bodyfriendly PU coated ABS plastic, this firm, waterproof massager hits the mark each and every time with 5 exhilarating speeds.

BFILLED_BASIC_SLATE & BFILLED_BASIC_ORCHID

Stimulates the P-spot. Tapered head, narrow neck, and flared base.100%body-safe silicone, the silky-smooth texture.

www.bswish.com

CALIFORNIA DREAMING® MONTEREY MAGIC

Live the California Dream whenever, wherever with this powerful dual-action massager with an intense gyrating teaser you have to see to believe.

CALIFORNIA DREAMING® SANTA CRUZ 'COASTER

EMPOWERED SMARTTM PLEASURE IDOL

Ride the waves of pleasure with this powerful thrusting G-spot massager plus triple flickering teaser. The textured, G-curved shaft thrusts at 3 different speeds for a thrilling experience.

EMPOWERED SMARTTM PLEASURE QUEEN

Idol is a handheld air pleasure toy that is really smart! It features programmable smart pleasure technology and sensual vibration for a pleasure experience made just for you.

Empowered is a smarter pleasure experience! It features incredible air play with smart pleasure technology, vibration and sensual flickering tongue.

www.b2bcalexotics.com ‘HABANERO’ SILICONE FUSION PROSTATE MASSAGER PRESTIGE ELECTRALOOPS

Available with a gold, silver or red aluminium adjustment choke, Prestige ElectraLoops are a classic rubber cock loop with an electrifying twist.

‘VIPER’ SILICONE FUSION COCK RING

The Viper Cock Shield provides tantalising e-stim you won’t expect and can easily be worn during sex.

Perfectly proportioned for optimum contact with the prostate and carefully designed for the most intense electro massage you’ve ever experienced.

ELECTRASTIM AXIS STIMULATOR

The most versatile electro sex stimulator on the market, AXIS firmware will be updated again soon to introduce a brand new range of features.

www.electrastim.com 76

XXL CREAM ENHANCEMENT

Create more volume with this massage cream that has cosmetic lipo-filling effect.

SHIATSU MASSAGE OIL

With a blend of fine oils and fragrances our massage oils nourish and leave skin feeling silky smooth while awakening your senses.

RHINO LONG POWER SPRAY

SHIATSU STIMULATION GEL

Made according to ancient Chinese formulations giving proven results for generations, RHINO proactively and effectively works against premature ejaculation.

Designed to stimulate the clitoris and labia areas these gels increase sensitivity for enhanced pleasure.

www.world-of-hot.com FIFTY SHADES OF GREY GREEDY GIRL 10 YEAR ANNIVERSARY GOLD RABBIT

The iconic Greedy Girl Rabbit Vibrator in an exclusive limited-edition colourway. 3 powerful speeds and 9 patterns, soft gold silicone, USB, travel lock feature, waterproof.

FIFTY SHADES OF GREY CAPTIVATE BODYSTOCKING

Floral lace and fishnet bodystocking with cut-out detailing and open gusset, effortless all-in-one lingerie with flattering fit, designed in-house. One size to fit UK/AUS size 8-16.

RELENTLESS VIBRATIONS REMOTE CONTROL COUPLES VIBE

FIFTY SHADES OF GREY BOUND TO YOU FAUX LEATHER BLINDFOLD

Couple’s toy designed to be worn during intercourse, unique posable arms, designed to be worn internally or externally. Remote control, smooth, sleek black silicone vibrator and black PU-coated remote, USB, 100% waterproof.

Faux leather blindfold with antique gold buckle, adjusts between 20.5 and 25.25 inches for secure, comfortable wear. Furry lining ensures comfort.

www.lovehoneytrade.com TALL FANTASY LOVE DOLL WAIST-DOWN WITH STAND

GOLD SUBMISSION BONDAGE KIT

Perfect for BDSM players with a penchant for the finer things in life, but still want a set of quality restraints. Features super soft padding and fully adjustable.

This doll is the perfect toy for leg lovers of all kinds. Features a bendable and poseable stainless steel interior frame and a metal stand to keep her upright for your pleasure.

KITTY LICKER 3-IN-1 CLIT STIMULATOR

Three thrilling options - the Kitty Licker features an intense clitoral pulser, sucker, and licker all in the palm of your hand. Enjoy 5 intensity levels of sucking, licking, and tapping. SHEGASM 5 STAR 7X SUCTION COME-HITHER SILICONE RABBIT

Intense rabbit vibe provides powerful pleasure directed at the G-spot and clitoris simultaneously. The curved tip is designed to grind backand-forth on your G-spot while the clit stimulator sucks and pulses.

www.xrbrands.com

BUYERS GUIDE Yellow

Copper

Ice Blue

DUAL LOVE RED / YELLOW

SEXY SECRET PANTY VIBE

Bestowed with independently controlled motors, and optional app pairing, the DUAL LOVE invites you to explore unlimited options of rhythmic pulsations, and more. Whisper mode rechargeable. waterproof IPX7, compatible with any Android or Apple Smartphone, Tablet and Apple Watch.

LOVE BREEZE YELLOW / COPPER / ICE BLUE

Petite panty vibe controlled via phone app or the device itself. Super soft silicone, the magnet holds it always in the perfect place. Whisper mode rechargeable. waterproof IPX7, compatible with any Android or Apple Smartphone, Tablet and Apple Watch.

Uniquely and ergonomically shaped pleasure product sits perfectly in your hand as you surf through the Air Pulse technology and added vibration options. 11 Air Pulse options and 10 different vibration patterns. Whisper mode, rechargeable, waterproof IPX7, bodyfriendly silicone. lithium-ion battery.

Red Black

White

Mauve

DUAL PLEASURE WHITE / MAUVE

Bluetooth App enabled clitoral stimulator and internal G-spot vibrator. Option to independently control clitoral air pulse pressure waves or stimulating g-spot vibrations. Whisper mode rechargeable. waterproof IPX7, compatible with any Android or Apple Smartphone, Tablet and Apple Watch.

Orange

CANDY CANE FINGER VIBE BLACK / ORANGE

The CANDY CANE is a small, finger-length, vibe with a powerful motor – ready to please with sweet sensations. It is perfect for beginners who want a more “hands on” experience. Whisper mode, rechargeable, waterproof IPX7, bodyfriendly silicone. lithium-ion battery.

Yellow

HIGH FLY FINGER VIBE RED / YELLOW

The HIGH FLY will take your pleasure to new heights with its unique wings. You, or your lover, will be soaring with bliss from the two powerful motors flanking the centre grip. Whisper mode, rechargeable, waterproof IPX7, body-friendly silicone. lithium-ion battery.

www.satisfyer.com 78

STRONG ONE

Endowed with a strapping robust shape and a strong power that will fuel your masculinity with the firmness it craves. Whisper mode rechargeable. waterproof IPX7, compatible with any Android or Apple Smartphone, Tablet and Apple Watch.

POWERFUL ONE

Features an elegantly tiered shape that stands tall and sturdy, making you feel like you can last for days. Pairs with SATISFYER CONNNECT app, unlocking the key to total control and customisation. Whisper mode rechargeable. waterproof IPX7, compatible with any Android or Apple Smartphone, Tablet and Apple Watch.

ROYAL ONE

Features a thicker ring shape that supports a strong motor to surge streamlined vibrations. Pairs with SATISFYER CONNNECT app, unlocking the key to total control and customisation. Whisper mode rechargeable. waterproof IPX7, compatible with any Android or Apple Smartphone, Tablet and Apple Watch.

MIGHTY ONE

Features a long, graduated conical shape that will not only create mind-bending excitement for the clitoris with every thrust, but gives you an added edge for anal play. Whisper mode rechargeable. waterproof IPX7, compatible with any Android or Apple Smartphone, Tablet and Apple Watch.

www.satisfyer.com

PLAYFUL FLAVOURS 4 IN 1 CHOCOLATE SENSATION 1OZ

Made for sharing, irresistibly delicious to engage more of your senses. Enjoy the fluid silkiness and savor the jam-packed flavour. Compatible with natural rubber, latex, and polyisoprene condoms.

DESIRE WATER BASED INTIMATE LUBRICANT 4 OZ

Desire Intimate Water Based Lubricant adds a fluid glide and extra comfort to intimate activities, long lasting, stay on formula is rich for easy placement and becomes fluid with rubbing.

PLAYFUL FLAVOURS 4 IN 1 STRAWBERRY/KIWI PLEASURE 4 OZ

Made for sharing, irresistibly delicious to engage more of your senses. Enjoy the fluid silkiness and savor the jam-packed flavour. Compatible with natural rubber, latex, and polyisoprene condoms.

DESIRE SILICONE BASED INTIMATE LUBRICANT 4 OZ

Desire Intimate Silicone Lubricant adds a fluid glide and extra comfort to intimate activities, long lasting, stay on formula is rich for easy placement and becomes fluid with rubbing.

PLAYFUL FLAVOURS 4 IN 1 WILD PASSION FRUIT 4OZ

Made for sharing, irresistibly delicious to engage more of your senses. Enjoy the fluid silkiness and savor the jam-packed flavour. Compatible with natural rubber, latex, and polyisoprene condoms.

DESIRE SEXY STIMULATING CREAM 2 OZ

Apply the creamy, rich formula onto the clitoris. Rich creamy formula for easy placement. Developed by women, for women. Made in the USA with the highest-grade quality ingredients.

PLAYFUL FLAVOURS 4 IN 1 POPPIN WILD CHERRY 4OZ

Made for sharing, irresistibly delicious to engage more of your senses. Enjoy the fluid silkiness and savor the jam-packed flavour. Compatible with natural rubber, latex, and polyisoprene condoms.

DESIRE SENSUAL AROUSAL GEL 2.5 OZ

Boosts intimate warmth with tingling sensations. Stay-on formula is rich for easy placement. Developed by women, for women. Made in the USA with the highest-grade quality ingredients.

www.swissnavy.com 79

I N T RO D U C I N G

Keep your drive alive with Desire by Swiss Navy®

Briana Watkins Vice President Sales & Marketing, Swiss Navy® Phone: +1 323 9833012 | Skype: brianahonz Email: briana@swissnavy.com | SWISSNAVY.COM

L E T YO U R PA S S I O N B L O O M , AWA K E N YO U R D E S I R E !

Synergy Magazine Issue 33 Apr/May 2021

Articles inside

Reviews

Feature - COVID and Couples

Trade News

Focus - bSwish

Buyers Guide

Focus - ElectraStim Turns 20

Best Sellers