Synergy Magazine Issue 10 by Synergy Magazine

Issue 10/Jul/Aug/Sep 2016

IssuAueg/ Jul/ 20 1

sueg/1Se0p /Au 20 1 6

Global politics will soon be determined by either Trump or Clinton, what amazing times we seem to be living in! Escape reality and offer your customers more exciting playful alternatives- see our NEW section and Buyers Guide for options. Following on from the April International Lingerie Show, and having spoken with leading lingerie companies, we’ve reported on current trends in the industry and also put together a small feature on the show itself. Whilst we’re on the topic of shows, Sexpo Sydney was another big hit and we’ve made a pictorial selection to highlight the colour and diversity of the show.

Learn about the Hong Kong based designer and manufacturer, Nomi Tang, and the West Australian based retailer Pleasures Unlimited, and make sure you give Lupe from Cal Exotics and Sydney based all-rounder Heidi Zuegn your attention. Synergy is an adult retail industry trade only publication for adults 18 years an over. If you would like a copy or require more for your staff, please email us your details.

Synergy is published quarterly and is posted free of charge to all qualifying adult retail industry participants in Australia, New Zealand and South East Asia. All material in this magazine is subject to copyright and cannot be reproduced in part or full without written permission from the editor. By submitting an unsolicited contribution or you are invited to contribute by us to Synergy Magazine, you agree to provide us with a licence to reproduce your material, including images, in print and electronic media with the right to edit written material. Articles and advertisements express the opinion of the authors and are not necessarily those of Synergy Magazine. ABN 90 929 416 369. A Synergy Magazine PO Box 8145 Melbourne 3151, Victoria, Australia P +61 (0) 435 406 607 E Editorial

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We hope you enjoy this edition, we’d love to hear your feedback, and don’t forget to always send us announcements about your company, products and staff! I would like to extend a huge thank you to our contributors and advertisers!

a c n a i B

CONTENTS Trade News Latest Inside News....6 Movers and Shakers Industry Staff....12 New New Releases....16 Lingerie Lingerie Trends 2016 ....20 Focus Pleasures Unlimited....28 Nomi Tang....32 ILS Show Spring 2016....36

Sydney Sexpo May 2016....42 Me Nomi Tang....46 Lupe Martinez....48 Heidi Zuegn....51 Top 10 Best Sellers Top Selling Items....52 Reviews The Real Story....56 Buyers Guide Featured Products....58 Scene LELO HEX Launch Party in NYC....68 Sydney Sexpo, May 2016....70

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trade news SEXPO™ Hits Sydney

Swan’s Most Successful AdultEx Show With the completion of AdultEx, Swan has returned to its head offices in Toronto, Canada reporting incredible success. Swan showcased the newest array of PowerBullet products, including the new instant success, Swan Squeeze, as well as PalmPower, and the Special Edition Swan collection.

SEXPO™, the world’s No. 1 consumer exhibition for the adult industry, launched the inaugural sexy cosplay competition in Sydney in May. It was a burlesque style rendition of Harley Quinn taking out the first prize of $1500 cash, plus an all-expenses paid trip to SEXPO™ Melbourne to co-host the next competition. Noting the overwhelming success of the competition, SEXPO™ South Africa, due to be held from October 27-30 has indicated it will be incorporating a cosplay competition into their show. According to the SEXPO™ South Africa Event MD Sean Newman “…after the hype created around the Australian show we have been inundated with requests for the same to be held in South Africa. Meanwhile, SEXPO™ Sydney overall was a huge success; some highlights included 25,000 + attendees, 150 + exhibitors, 40 live stage acts over 4 days and the first time SEXPO™ hosted the Morpheous Bondage Extravaganza (MBE) in the Fetish Room with 1200+ attendees. The next SEXPO™ will be held in Melbourne from November 24-27 at the Melbourne Convention & Exhibition Centre. Exhibitor stands include (but are not limited to) aviation, wine tasting, marine sports, electronic home entertainment systems, holiday resorts, spa pools, hair and makeup artists, physical fitness equipment, chiropractors, photographers and more. Since its debut in 1996, SEXPO™ has attracted over two and a half million visitors. SEXPO™ was founded in Australia in 1996 originally as a forum to allow women and couples to experience all the adult industry has to offer, in a safe and friendly environment. In 2006 the first international licensing agreement was signed and the inaugural South African event held in 2007. Sexpo was exported to London in 2015 to rave reviews.

www.sexpo.com.au

Swan Squeeze was the star of the show. Featuring technology entirely new to Swan, each product in this collection are touch responsive. The more the user squeezes, the stronger the vibrations get. Alternatively, loosening the grip will bring the vibration strength down. This intuitive way of interacting with the user allows for an incredibly customizable play session. Since Swan Squeeze is virtually seamless silicone, it can be used in either hand held or hands free ways, and even lock at certain vibration speeds If desired. Over the course of the show, Swan representatives met with many Australian customers – existing and new alike who praised how well built and intuitive to use the Swan Squeeze vibrators are. Bryan, who has been working in the industry for 30 years says, “Swan Squeeze represents to me a most intuitive, innate, responsive and effective means of providing variable vibration and by its nature, pleasure. […] The engineering has been perfected, and the simplicity of the concept brought

to realisation with what must have been many visits to the drawing board. Ingenious and refreshing.” The PalmPower – which is already a known top selling wand massager with substantial power and is available in either a corded or a rechargeable version, was also on display. PalmPower Attachments, a series of 8 different attachments (9 including original replacement heads), work with both PalmPower models to completely change or enhance the way a customer interacts with the massager. One of the newer products in the Swan catalogue is the Swan Special Edition. The new purple collection (not available in North America) features 8 designs based on Swan’s best-sellers along with completely new features. Each Swan Special Edition offers independently controlled vibrations, 7 different vibration patterns new to the Swan Collection with ‘Press & Hold’ incremental speed controls still available, and are all waterproof and fully rechargeable. As always, the new Swan products also feature Swan’s virtually seamless 100% silicone finish. Another honour this year, the Swan Wand was nominated as “Most Innovative Female Product” alongside some of the industry’s best. www.swanvibes.com

Pipedream Crowned

King of the Cocks

Pipedream is proud to announce that King Cock has sold over one million units since it first debuted in 2015.

“Since the King Cock release early last year, they’ve been selling like crazy,” said Pipedream sales executive Mona Madrigal. “Our customers really couldn’t be happier -- the packaging, the branding, the name – this line really does sell itself, all retailers need to do is hang it on the wall and watch it move.”

“It’s very rewarding for Pipedream to hit that millionth cock milestone in such a short time,” said Pipedream Chairman and CEO Nick Orlandino. “Thanks to all our retailer partners for running with King Cock and already making it a household name in the industry. We know that great customers are the key to our success and we’re working harder than ever to help them continue to thrive.” Made from phthalate-free, latex-free, hypoallergenic PVC rubber, the original King Cock collection features 18 unique styles available in three colours. Each piece is handcrafted and sculpted with meticulous attention to detail to offer the most lifelike experience possible. Every vein, shaft, bulge, and head is carefully reproduced by hand with exquisite detail. After the success of the first King Cock line, the mega-manufacturer quickly expanded

King Cock’s platinum landmark validates the company’s strategy of shifting operations stateside and opening multiple state-of-the-art manufacturing facilities to better control quality and efficiency. With its newest building, Pipedream now owns over 220,000 square feet dedicated to manufacturing, distribution, and logistics in the US.

the 54-piece collection with King Cock variations for harnesses, squirting dildos, dual density dildos and the upcoming Vibrating King Cocks.

“We continue to grow and expand our American manufacturing facilities to keep up with the relentless demand,” Orlandino remarked. “We’re very excited about the future of the King Cock brand as it becomes a cornerstone of the industry going forward.” www.pipedreamproducts.com

CalExotics Launches “Inspire” to Support Living Beyond Breast Cancer and Women’s Sexual Health CalExotics, the world’s most trusted name in pleasure products, and Living Beyond Breast Cancer (LBBC), a nonprofit dedicated to connecting those affected by breast cancer with trusted information and a community of support, have come together to increase awareness of the sexual side effects breast cancer treatments can cause and to address these issues through Inspire, a new line of female-centric products whose sales benefit LBBC. CalExotics has supported the efforts of LBBC for more than a decade, beginning with the Papillon massager. Inspire is CalExotics’ first full line of products dedicated to a charitable organization. Jean A. Sachs, CEO of LBBC, says, “Living Beyond Breast Cancer is thrilled to expand our partnership with CalExotics. We hope that the Inspire line drives awareness and discussion of the sexual side effects – both physical and emotional – that a breast

cancer diagnosis can cause. Together with LBBC’s Guide to Understanding Intimacy and Sexuality and the “Let’s Talk About it” video, these products encourage women to start a dialog with their loved ones and healthcare providers.” The Inspire line features several different types of sexual health and wellness products designed by women for women. “The positive effects of taking care of one’s sexual health are well-documented and these products will help support women as they rebuild their sexual lives going

forward,” said Susan Colvin, Founder and CEO of CalExotics. The Inspire collection ranges in suggested retail price from US$78.99 - $136.99, and includes Kegel exercisers, arousers, wands, a dilator kit, breast massager and an intimate teaser. All Inspire products are waterproof and made of premium silicone that is body safe, unscented and phthalatefree. Inspire-powered products are also USB rechargeable and feature 10 functions of vibration. www.CalExotics.com 7

trade news Charlie Sheen Endorses LELO HEX™ - The World’s First Condom Innovation in 70 Years

Doc Johnson Featured in Cosmopolitan Magazine Adult novelty manufacturer Doc Johnson announced today that its new TRYST™ massager has been awarded the title of ‘Sex Toy of the Month’ in the Cosmopolitan Magazine. “We’re very pleased that TRYST™ was recognized by Cosmopolitan as one of the best pleasure products in the world,” said Doc Johnson’s Chief Creative Officer and COO Chad Braverman. “Doc Johnson has always led the way when it comes to developing innovative products that empower our customers to maximize their sexual health and satisfaction. TRYST™ came from the desire to bring something to market that offered a totally unique, inclusive experience. It’s not just a couple’s toy-- women can use it alone, men can use it alone, it’s undoubtedly amazing for solo play-- but when partners use it together, it’s a game-changer. The fact that Cosmopolitan’s write-up perfectly echoes our own vision of TRYST™ is extremely gratifying.” In addition to the magazine’s announcement of TRYST™ as the best “Sex Toy of the Month”, Cosmopolitan also describes the massager-andc-ring combo as the ultimate toy to use “all over [your] body”, detailing a variety of the item’s pleasurable functions. “Cosmo reaches millions of readers every day,” said Doc Johnson’s VP of Sales and Marketing, Scott Watkins. “The top-tier media coverage Doc Johnson has been receiving in the past few months has exponentially increased our website traffic—and retailers should prepare for increased demand of TRYST™ as this issue hits newsstands across the country.” Doc Johnson’s feature in Cosmopolitan is the latest in a string of recent mainstream coverage for Doc Johnson, which includes an LA Weekly full-length article, “A Sex-Toy Empire is Thriving in North Hollywood”, a special profile in LAist entitled, “Inside Doc Johnson, Los Angeles’ Massive Sex Toy Factory”, and a playful shout-out in US Weekly from Jenny McCarthy and Donnie Wahlberg. 8

Charlie Sheen has joined forces with the world-leading pleasure brand LELO to unveil what experts describe as one of the most important innovations in sexual health for 70 years – LELO HEX™, the Condom ReEngineered.

web with ultra-thin 0.45mm latex panels for thinness and strength combined. This allows HEX™ to flex and mold to the uniqueness of the wearer, while it channels unwanted stress through the structure itself.

LELO HEX™ launched globally on LELO.com in June, commencing a twomonth ‘HEX Appeal’ project that aims to ‘revolutionize the world of condoms for good’. For this period, up to 10,000 backers are able to order LELO HEX™

HEX Appeal is the first ever global launch of a condom. The 2-month HEX Appeal project offers 10,000 backers around the world the chance to be among the very first to order HEX™ to see and feel the difference.

before anyone else, with Charlie Sheen endorsing the project as the first major innovation in condoms for 70 years. LELO HEX™ is a condom that is structurally different, aimed at addressing the most common complaints people have with condoms today– that they reduce pleasure, slip frequently and break too easily. It stands as the first major step forward since the reservoir tip was added almost 70 years ago. LELO’s engineers spent a total of 7 years on developing LELO HEX™, fuelled by one important discovery - to upgrade the condom it wasn’t the material that needed to change, but the structure itself. LELO HEX™ integrates 350 individual hexagons through its ultra-thin latex surface to help it perform differently from other condoms today. The LELO HEX™ design is unique in that it combines a 0.55mm hexagonal

HEX Appeal Launch

By engaging these early backers in advance, and allowing them to be the first to experience HEX™, LELO hopes to create a mass of positive discussions on safe sex, and drive innovation in the condom industry as a whole. LELO HEX™ will be available to order globally from June 13th to August 12, with a promotion price of more than 40% off retail and free global shipping. Set up with multiple offers to encourage customers to try HEX™, LELO will run the same campaign in partnership with renowned crowdfunding site Indiegogo to inform as wide an audience as possible. LELO HEX™ can be ordered on lelo. com for $15AUD (12-pack of LELO HEX™) with free global shipping, which will change to regular price $25.90AUD once HEX Appeal is over.

d r a w trade news A ners win

CalExotics Fetish is on Top CalExotics, the world’s most trusted name in pleasure products, awarded top honors for its Scandal collection. The company won the 2016 Adultex Award for Best Fetish Product Range. This is the second Adultex Award for Scandal. The award was presented at the Adult Trade Exhibition in Australia. Susan Colvin, Founder and CEO of CalExotics, says, “Thank you Calvista for this award. Scandal has been one of our most popular fetish collections and I am proud to see it being recognized around the world.” Scandal takes fetish to a whole new level. Every product within the collection is designed for erotic role-playing. The packaging tells a story of desire and

seduction, giving users a glimpse of the endless possibilities they’ll have once they take the product home. The collection includes decadent restraints, harnesses and sensory accessories. Each product features the signature Scandal design of red and black brocade. Scandal products are made with sturdy materials, designed to last. Jackie White, Executive Vice President of CalExotics, says, “Scandal is the perfect fetish collection for retailers. Its packaging is eye-catching and will have shoppers doing a double take. Be sure to merchandise the entire collection together to make the biggest impact.” CalExotics recently released six new items to the award-winning collection including a

Bustier with Cuffs, Bed Restraint Kit, Submissive Kit, Over the Door Swing, Breathable Ball Gag with Cuffs and Universal Cuff Set. These new additions feature the signature Scandal design and packaging. To see the entire Scandal collection, visit the collection page at CalExotics.com. For more information on the Adultex Award and tradeshow, visit Adultex.com.au. www.calexotics.com

Feranti Wins ‘Best Couples Product’ at the Adultex Awards 2016 Top UK sex toy manufacturer Rocks-Off has won the Adultex 2016 Award for “Best Couples Product” for their Feranti “Couples Fun Teaz n Pleaz” gift set. The awards were hosed by Calvista Australia at the RACV Royal Pines Resort on the Gold Coast. The Rocks-Off Feranti “Couples Fun Teaz n Pleaz” gift set, took on strong competition to win 1st place. Andrea Duffy, International Sales Manager at Rocks Off, said: “Thank you to Calvista

Australia for recognising our new Feranti range. We’re delighted to have won and to have been there with so many of the industry’s biggest retailers and distributors.” She added: “the Feranti range has exceeded our expectations and will continue to grow in popularity thanks to the praise that it’s receiving. We will continue to add to this popular line.” www.rocks-off.com

Pipedream Wins at Adultex

Pipedream’s Anal Fantasy Collection was awarded Best Product Range at the 2016 Adultex Awards presented by Calvista at RACV Royal Pines Resort in Gold Coast. “Thanks very much to Adultex, Calvista, our customers and the Pipedream team. We’re proud and honored to be recognized by the 2016 Adultex Awards,” said Pipedream Chairman and CEO Nick Orlandino. “When we released the Anal Fantasy Collection, it was the only line of it’s kind -- now it has become a staple collection in the industry. Expanding 10

the collection with more innovative products has made Anal Fantasy Collection one of our top selling brands. Pipedream will continue to set the industry standard and lead the way in product innovation.” Adultex 2016 marked the down under debut of Pipedream’s King Cock Plus collection, as well as new releases from Anal Fantasy Collection, Fetish Fantasy Series, Fetish Fantasy Extreme and Pipedream Extreme Toyz. www.pipedreamproducts.com/afc

Shots Receives Prestigious Adultex Award

Considering the large number of new brands and products being made available at AdultEx 2016, the Shots team was extremely honoured when receiving the Best New Product Range Award for their recently introduced brand VIVE. In the short amount of time since the introduction of VIVE, the brand has already had some remarkable highlights. First of all it broke all pre-sales records in the history of Shots. Then there were stunning and exclusive window displays at both Mundo Sex in Sevilla (Spain) and the Harmony Store on Oxford Street, London (UK). A big Thank You to Calvista, for hosting this amazing show, and of course a big Thank You to all customers, fans and supporters!

pjur Wins Two Awards and Launches New Products at AdultEx thoroughly enjoyed working with. I am grateful to every single person, for all the wonderful collaborations and the closeknit team spirit that makes this indtry so unique!”

The pjur group was honored with two AdultEx Awards. The first award was in the category of “Best Lubrication/Lotion Product Range.” The second went to the CEO and founder of the pjur group personally: Alexander Giebel received an award for his “Services to the Industry” during the industry trade fair held by pjur partner, Calvista. “It is an honor for me to accept this award,” said Alexander Giebel. “Being awarded for my personal commitment makes me especially proud. Over the many years that I have been involved in this industry, I have met so many amazing people who I have

During the trade fair itself, the pjur stand stood out with the launch of three brand new products that will now be presented to the rest of the world: pjur MAN XTEND Cream with ginkgo and ginseng for improved blood circulation, pjur MAN STEEL Gel, with the stimulating effects of paprika extracts, and pjur superhero STRONG performance spray with ginger extracts for prolonged enjoyment in men. And once again, there was the famous pjur prize draw: this time, Alexander Giebel gave away two yellow Apple Watches to visitors of the trade show. The winners were thrilled by the campaign. “I’m so excited about the watch - and the classic pjur yellow is just perfect,” said Nicola Ralph from Wholesale Solution NZ. Alexander Giebel and Brand Ambassador Margaret Saunders could not have been more delighted with the trade fair: “AdultEx is the most important b2b trade fair in Australia. The feedback from the visitors was consistently positive, so we are really looking forward to a successful business year!” www.pjur.com/men2016

www.shots.nl

Doc Johnson Wins ‘Manufacturer of the Year’ at Adultex www.B2BDocJohnson.com Doc Johnson was awarded the title of “Manufacturer of the Year” at the 2016 Adultex Trade Show. “I speak for all of us at Doc Johnson when I say that we’re exceptionally honored to receive this esteemed level of recognition,” said Scott Watkins, Doc Johnson’s Vice President of Sales and Marketing. He added, “The growth and development of Doc Johnson over the years, particularly this past year, has been extraordinary; this award helps support that. Thank you to our customers, partners and supporters, and the dedicated team at Calvista, who hosted another incredibly successful Adultex show. The Doc

Johnson brand has received overwhelming support from our global customer base, and we look forward to even more growth and success in the future.” Adultex is the Southern Hemisphere’s largest gathering of Adult Industry manufacturers and retailers. Now in its 12th year, Adultex continues to provide an important B2B trade show highlighting the best new adult products, including toys, cosmetic products, fetish and lingerie ranges. Attendees have the opportunity to meet the world leaders in adult products, while seeing new products and concepts that help grow their businesses.

MOVERS & SHAKERS

Promote yourself and your new staff here. Send a photo and a short introduction to editorial@synergymag.com.au

Pat MANGINELLI Leading pheromone sensual care & sex enhancer manufacturer Classic Erotica announced the expansion of its sales force. According to President, Loren Levy, “Due to the growing demand for our products the timing was evident to add to our sales team!”

Classic Erotica

The company has acquired industry expert Pat Manginelli, formerly associated with Empowered Products & most recently Lelo. “His resume was impressive and Manginelli brings the experience Classic Erotica requires for its next stage of strategic development. With 40+ years of sales & managerial expertise, Manginelli will take on the role of special projects & private label sales,” states Levy.

According to Manginelli, “Classic Erotica excels in the private label sector & I look forward to both the challenge & goal to further expand the team’s success. My career has afforded the opportunity to identify within the adult industry, which allows me the relationships to reach out & establish quality private branded products for a 2 way growth factor. Helping to build others while contributing to the in depth strength of Classic Erotica is my dynamic & one which I embrace with certainty & excitement.” Pat Manginelli will be based out of Florida adding to Classic Erotica’s strong presence on the East Coast. www.classicerotica.net

Kendra LANGER

Jimmy Jane

Diamond Products, the global enterprise of best-selling brands including Pipedream, Jimmyjane, and Sir Richard’s Condom Company, welcomes Kendra Langer to the Jimmyjane team where she has been appointed the position of Digital Strategist.

have included product development, private label cosmetics, contract manufacturing, sales support, and e-commerce. In her new role with Jimmyjane, the industry vet will focus on maintaining and strenghtening the manufacturer’s e-commerce partnerships.

“I’m so thrilled to join the #1 brand in the world with the best team in the industry,” said Langer. “I look forward to bringing my knowledge to the table to advance this already best-selling brand.”

“We’re very proud to welcome Kendra to the Jimmyjane team. Her knowledge and experience makes her a valuable asset,” said Diamond Products VP of Marketing Patrick Lyons. “The sky’s the limit for Diamond Products as we continue to grow and attract top industry talent like Kendra.”

Kendra comes to Jimmyjane with 15 years of experience in the adult manufacturing business, where her wide range of responsibilities

www.jimmyjane.com

Sunny RODGERS to the role where she will be responsible for developing long-term marketing programs and services to solidify Jimmyjane’s position and relationships within the marketplace. “Jimmyjane has a terrific brand story and I have always believed in their products. I think there is a lot of opportunity to grow the brand and establish it as the leading premium manufacturer in the industry,” stated Rodgers. “I am ecstatic to be joining the Diamond Products family and look forward to working with our partners to build their businesses and have some fun in the process!”

Jimmy Jane Jimmyjane, the design-centric brand and leading manufacturer of premium pleasure products, is pleased to announce that industry veteran Sunny Rodgers has joined their team as Category Brand Manager. Rodgers brings years of experience and industry knowledge 12

Rodgers brings over 17 years of experience in marketing and brand development to her role at Jimmyjane where she has worked on a range of businesses in both the mainstream and industry arenas. With an eye for spotting market trends and a proven track record of building brands, she brings a unique and creative approach to each business. Through multi-channel marketing she has worked on brand licensing, product development, created an award-winning radio show, and launched mainstream marketing campaigns.

“Sunny has a strong grasp on marketing within this category and a wonderful spirit that will be a great contribution to the team,” said Robert Rheaume, President of Jimmyjane. “She is dedicated, hard working and extremely creative. Her ability to spot market trends and opportunities is going to take Jimmyjane to the next level in servicing our partners.” Prior to joining Jimmyjane, Rodgers was the Marketing Director at Doc Johnson and Co Host of an award-winning radio program on Playboy Radio. Her industry expertise was also honed in her previous titles held including: Marketing Director at Topco, Division Director/Director of Product Development at LFP (Hustler), and Account Executive/Brand Manager at NS Novelties. In January 2016, XBiz named Rodgers “Community Figure of the Year.” Rodgers will join the growing team at the Diamond Products family of brands, which includes Jimmyjane, Pipedream Products, and Sir Richard’s Condom Company. www.jimmyjane.com

Charlette LOPEZ sales force. Lopez comes from the adult retail industry with years of experience managing multiple brick and mortar locations for the Love Stuff N More chain of adult stores. Having been an adult retailer, she understands the importance of great customer service and product education. “Charlette Lopez brings years of adult product management and merchandising support to our retail partners,” says Bob Pyne Jr., President & CEO. “Her energy and enthusiasm are contagious. More importantly, her experience and sharp eye for details is exactly what we were looking for.”

Cloud 9 Novelties Cloud 9 Novelties is pleased to announce the hiring of Charlette (Char) Lopez to its

Cloud 9 Novelties is a product line that has a high end look but is value priced offering savings to your customers and ultimately increasing your sales. Cloud 9 Novelties are couples -friendly toys that appeal to both men

and women; especially to first-time users. Cloud 9 Novelties began as a small, cost effective line of lifelike, vibrating and harness compatible dongs. After considerable consumer research, this value-priced product line expanded to 100 items that include G-spot massagers, remote controlled bullets, cock rings, weekender kits and the exclusive Pro Series Anal Toy Collection. The Cloud 9 Novelties packaging has been properly refreshed to include bright, eye-catching colours with easy to read text and instructions that welcome sales conversations between the shopper and the retailer and look great on a showroom wall. “I am thrilled to be a part of Cloud 9 Novelties brand,” says Lopez. “I love this industry and I’m super-excited to connect every adult retailer to a brand that is built to make them money!” www.cloud9novelties.net

Michael SIEGEL

Pipedream Products Pipedream is pleased to announce that Michael Siegel has joined the Dream Team as Senior VP of Operations. With 33 years in the adult manufacturing business, Siegel worked his way up right out of college from

project management to Vice President in his previous endeavors. In his new role, Siegel will oversee the manufacturer’s customer service, manufacturing, maintenance, and shipping and receiving departments.

Siegel also has the unique distinction of being one of few adult industry players who’s been able to penetrate the mainstream market, forming successful partnerships with Walgreen’s, Playboy and Spencer’s Gifts.

“Joining Pipedream is like coming home to me,” said Siegel. “I’m very proud to join the world’s #1 adult manufacturer where I can make products in the USA and continue employing people in the San Fernando Valley.”

“I feel like I was destined to work with Nick and the Dream Team,” remarked Siegel. “I’m very excited to use our combined decades of experience to forge the future of the pleasure products industry.”

An integral part in creating game-changing products and materials for the industry, Siegel spearheaded development of several innovative formulas used in lubes as well material compounds for dildos and strokers. Siegel also has a proven track record for growth and expansion by increasing previous employer’s annual revenue by 20X through 1982-2008.

“The Siegel has landed, baby!” said Pipedream Chairman and CEO Nick Orlandino. “We are very excited to welcome Michael to the Pipedream family. After knowing Mike for 30 years, it’s rewarding to finally get to work with him. His valuable experience, industry knowledge and relationships makes him an incredible asset to the team. The future looks very bright.”

Autumn O’BRYAN Topco Sales has embarked on a brand new chapter following the appointment of industry veteran Autumn O’Bryan as the company’s new COO. With 23 years and experience in almost every aspect of the adult industry, O’Bryan has been tapped to re-establish Topco Sales as a leading manufacturer focused on building trust, promoting quality, and bringing a fresh approach to the next phase of the brands historic legacy.

Topco Sales

O’Bryan brings vast knowledge and deep understanding of the inner-workings of the pleasure product business, from production to distribution and ecommerce, and has established a unique plan for Topco Sales future growth. With a new and expanding team under her watch, O’Bryan has poised the respected brand for a reinvention of sorts and

looks forward to showing the industry what she and Topco Sales has in store. “I have been given an incredible opportunity to breathe new life into the iconic Topco Sales brand with a special focus on rebuilding the company’s position as a founding leader in the adult industry,” O’Bryan said. “My team and I are addressing the challenges head-on while offering complete and candid transparency related to every aspect of the supply chain, because rebuilding trust and confidence will be essential for the growth and success of the company. I truly look forward to the path ahead and plan to do everything possible to bring Topco Sales back to the top.” O’Bryan can be reached at autumn@topcosales. us. 13

NEW Send your new release items to editorial@synergymag.com.au

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Next To Nothing

1606-001

Australian Warehouse

E-Mail: ntnorders@optusnet.com.au Phone: 02 821 30694 Address: U8/595 Gardeners Road, Mascot, NSW, 2020 Australia

Lingerie Trends 2016

Cocolicious Lingerie Dreamgirl International Coco is an icon, so her signature lingerie line has to be iconic. Featuring styles that accentuate your natural curves and, of course, a generous booty, Coco creates unique, versatile lingerie that can be worn as fetching boudoir attire, or combined with street wear and worn out. That’s how Coco wears it! www.thecocoblog.com

Dreamgirl is bringing the runway to the bedroom with new styles inspired by this season’s hottest fashion trends. Dreamgirl’s 2016/2017 Encore Remix collection features rompers, low-cut arm holes, open-back & midi length dresses and multi-strap tops perfect for any fashionista who knows that style doesn’t have to stay on the streets.

Jackie G-String

www.DGBrands.com

Dreamgirl also incorporated vibrant hues into its color scheme just in time for spring and summer. Featuring on-trend colors such as fuchsia, coral and turquoise, these new styles create an effervescent, eye-catching look that embodies the Dreamgirl line of lingerie, club wear, sleepwear, panties and hosiery. Due to its outstanding success, Dreamgirl has updated their signature “Weekender” Panty collection in an adorable new color palette with fun new phrases. Women can feel inspired by “Frisky Friday,” “Steamy Saturday” or “Sexy Sunday” with the help of the 3-in-1 panty pack.

www.jackiegstring.com

Jackie G-String Collection is designed to be ultra-sexy and comfortable to wear. The sizes range from XS to Curvy or in US, sizing from a 29 to a 70. The classic rhinestone G-String is worn as an accessory under the jeans, dress, or just worn as lingerie. Each rhinestone strand has a magnetic side clasp for quick release, and a safety chain. “Something old, something new, something borrowed something blue”. Fulfill two of the wedding traditions that bring good luck to the bride and groom! With Jackie G-String’s white lace accented with baby blue sliders and detachable rhinestone G-String. Keep that sparkle in your relationship! Fun to give to your bridesmaids as their appreciation gift. An assortment of colours and fabrics to fit any mood including lace black, red, white and blue. Jackie G Rhinestone G- Strings are comfortable or everyday wear or that special occasion! 20

Building on the continued success of its sleepwear line, Dreamgirl’s current collection also features multiple new styles that create the “effortlessly-sexy” bedroom look. The new line features several new tunics and sleep sets, such s Style 10209 below, a deliciously soft cotton chemise and shorts with lace inset detaail.

Encore Remix also features sexy new club dresses from Dreamgirl’s Purple Diamond line. The new Purple Diamond collection highlights asymmetrical hems, heavy zippers, metallics and peek-a-boo styling at a compelling price point. Dreamgirl’s addition of the Purple Diamond line allows them to offer even more styles for day and night.

HUSTLER Lingerie

HUSTLER Lingerie is constantly in high demand all over the world thanks to its robust collection of sexy intimate apparel for the bedroom, club wear dresses, hosiery and body stockings. The brand is constantly reinventing itself with fashionable new styles that go beyond the bedroom. Among HUSTLER Lingerie’s most popular styles, are the seamless, form-fitting pieces that highlight a woman’s natural curves and features edgy sexy style. With pieces made of fishnet and fashionable shredded and single-shoulder designs, HUSTLER Lingerie styles can be layered over bikinis or boyshorts and bras or pasties to create looks that will stop people in their tracks. These popular styles include the Seamless Sheer Mini Dress and Seamless Sheer Mini Skirt Set, among others.

Glamory Hosiery Glamory’s mission is to offer elegant hosiery for fashion-conscious women and men available in “My Size”. Not only does Glamory provide high quality, comfortable hosiery that looks fantastic, but their products are also available at reasonable prices.

nights out. Their “My Size” range has been particularly popular with customers across Europe, with consistently positive online reviews. The line offers top quality hosiery essentials such as tights, holdups, stockings and leggings in a range of designs, colours and sizes.

HUSTLER Lingerie also offers an assortment of sexy costumes for women. From classically sexy looks like the French maid and police officer to new interpretations of the sexy schoolgirl and army girls, HUSTLER’s range of costumes features costume styles that are great throughout the year – in the bedroom!

This means gorgeous legs, fashionable cuts and a perfect fit are now possible for anyone who wear sizes 14-36.

All Glamory hosiery is made from a sophisticated mix of nylon and elastane, making sure their products are durable and long wearing. All the materials used are subject to strict Eco-standards and are regularly certified by independent experts.

www.electricdistro.com/hustler-lingerie

Working together with designers in Italy, Glamory offers a range of practical, elegant designs for perfect day wear as well as chic, glamorous options for stylish

www.glamory-hosiery.com

Lingerie Trends 2016 Lapdance Lingerie Lapdance is an award-winning line of clubwear and hosiery that has been selling extremely well in the USA for over three years. While collections may vary, the underlying theme is sexiness and affordability. The range includes dresses, hosiery, mix and match bikinis, and bodystockings.

plus-size and made white versions of them that are blacklight reactive to give them that extra POP! The second collection will be our same best-selling dresses but we have made a black version of

them covered with rhinestones to give the ultimate bling look! Lapdance truly has something for everyone! www.xgenproducts.com

Dresses are sleek and sexy, most coming in plus size and come in various colors including black, pink, and blue. We have recently made the plus size even larger, now fitting up to a size 22 woman. The hosiery and bodystockings are core best sellers with many fencenet, fishnet, and crotchless designs. Knee highs, thigh highs, pantyhose, and bodystockings, Lapdance has the item for whatever is needed for that special occasion. Look out for 2 new collections coming in 2016…. The first one will be a white collection…we have taken our bestselling dresses in both one-size and

Mapale

www.excitewholesale.com.au

Marvellously modern! Mapale Club Wear Collection with sexy body contouring designs, keyhole cutouts, geometric prints and feminine lacy overlays are cut to flaunt the figure with ease. For perfect sets that complete your boudoir collection, look no further than Mapale Lingerie… Idyllic pieces passionately designed in Miami and manufactured in Colombia from ultra-feminine lace, sultry hues that are the perfect flirty styles for everywoman. Maximise the flirty factor while you soak in the sun in Mapale’s Swim & Resort Collection. Fun and flirty pieces in colours and prints to suit every body.

Pink Lipstick Lingerie

Magic Silk

The party never stops for the wild girls of Pink Lipstick Lingerie. They can hardly get enough get enough skin-tight bodysuits, shredded mini-dresses, and provocative bra sets to make it through the poolside party gauntlet! For 2016 you asked, and Pink Lipstick delivered, with more lacy, daring bra sets, strappy lingerie sets, and revealing fishnet lingerie styles. www.pinklipsticklingerie.com

Magic Silk is proud to present our 2016 Spring/Summer Supplement which adds six trendsetting collections to the already heartstirring Exposed brand. These include Buttercup, Daydream, Angelic Lace, Romance, Purple Haze and Essentials; each with its own distinguishing features. The flirty Buttercup collection is made of zesty yellow floral lace with aquamarine satin accents. The exciting Purple Haze collection has edgy black mesh and lace, infused with striking purple diamonds. The sizzling Romance collection stands out with its stretchy black mesh, fuchsia embroidered black lace and contrasting elastic. The whimsical Daydream collection features radiant peach details paired with delicate, soft black lace. The alluring Angelic Lace collection is made of shimmery all-over white floral lace and tone-on-tone satin ribbon.

René Rofé Sexy

The Essentials collection includes staple items such as garter belts, g-strings, and leg garters as well as adjustable garter straps all available in an array of colors. Magic Silk adds 8-12 new collections each year to assure a fresh new look and appeal. Timeless Elegance is the newest addition since introducing our supplement. It’s a collection of delicate lace and stunning jewel embellished panties; a must have for those intimate moments. www.magicsilk.com

Continuing their commitment to bring customers super hot, ontrend, European-style lingerie at incredible prices, René Rofé Sexy releases their new collection of strappy, racy, bondage-inspired styles for 2016. Mouth-wateringly daring teddies, crotchless bodysuits, and high-necked lace bra sets make 2016 a very exciting year for René Rofé Sexy lingerie! www.renerofesexy.com 23

Lingerie Trends 2016 Oh La la Cheri The lingerie market is constantly evolving due to many changes including social Media exposure. This brings to light, the fashion world to all whether she is thin, curvy or a fashion junky. Oh La La Cheri has shown over the years that making a bold statement is the winning strategy. The curvy size line has become an overnight iconic collection that bloggers and consumers can’t stop talking about creating the buzz all over the web. The Designer Collection: show cases the fashion forward, edgy and trendy styles. This line incorporates new “it girl” designs each season as well as fashion colors. Sizing runs S-M-L-XL and is available in polybags with hangers and some boxed styles.

The Designer Curves Collection: show cases the fashion forward, edgy and trendy styles for the confident curvy woman. Sizing runs 1X-2X-3X-4X and is available in polybags with hangers and some boxed styles.

The Gift Box Collection: show cases the ultra-sexy and trendy bedroom styles. Sizing runs O/S-S/M-L/XL -QU-1X/2X3X/4X, available in polybag and includes our new Gift Box / New concept unseen until now on the market. The Gift Box is high quality and re-usable. It offers clients the option to flip the front image and create a custom gift message. This signature gift box also has hot pink satin ribbon for enhancing value and appeal of the Gift box. www.ohlalacheri.com The Bridal Collection: show cases the fashion forward, sophisticated, delicate edgy and trendy styles for our Brides. Sizing runs O/S-S/M-L/XL -QU-1X/2X-3X/4X, available in polybags with hangers and some boxed styles.

Seven ‘til Midnight www.seventilmidnight.com

Inspired by a Bohemian theme, Seven ‘til Midnight’s 2016 styles feature geometric lace patterns, crochet netting, gold metal tassels, with much attention paid to the details of each design element. As a result, the designs are romantic and edgy, and are comprised of high-quality elements that force you to pay closer attention to the details. There are also geo floral lace and netting elements and whilst we have our classic babydoll, teddy, 24

and bustier sets, we have also introduced a high-waist twopiece bra set. New color ways include turquoise, cerulean, purple violet, orchid purple, maraschino, watermelon, and heather grey. In addition, we are debuting Strike, a capsule collection of sporty bras, bottoms, and tank tops for women on the go. From errands to the gym, these fashionable active wear styles are designed to keep you on the move with comfort and confidence.

Two piece bra set. Galloon lace, dot mesh, and floral lace bra with plunging “V” detail, lace cups with quarter cup push-up, lace trim, adjustable straps, gold hardware, and high waist panty with lace-up detail and removable garters.

Two piece bra set. Floral lace and satin elastic bra with cutout details, gold rectangular ring, halter strap, adjustable bra straps, hook and eye closure, and strappy panty.

Male Power

Male Power debuted their new 2016 Spring/Summer Supplement at the ILS in April featuring their six newest collections. All six of these collections: Pure Energy, Modal Basics, Retro-Active, Eclipse, Kaleidoscope and Cutting Edge help to build on the essence of what Male Power is and where it’s going. Their goal when creating new collections is to always offer superior comfort, fit and a variety of colours and styles.

www.malepower.com

Pure Energy isn’t your basic tighty-whities. This collection has a super soft and stretchy modal/spandex blend, accented with purple and yellow decorative stitching to play off the plush logo’d elastic waistband. Modal Basics is just as advertised; a lo rise, pouch enhancing mini short and lo rise thong available in black, red and royal modal/spandex. We’ve gone back to the 70’s with Retro-Active, featuring

two playful, bright, space dyed print colorations. A fun, colorful and comfortable Male Power waistband helps to complete the look. Eclipse takes our wildly popular half-moon short with flirty, cutout styling to another level. Now available in black, we’ve created three tantalizing versions by pairing nylon spandex with sheer mesh, stretch lace or stretch fishnet. The Kaleidoscope collection is a bright, bold colored print featuring decorative plush elastic crisscross windows to create just enough exposure to keep ’em guessing. Lastly, with Cutting Edge we’ve paired black modal/ spandex and accented it with a beautiful turquoise to create a fashionable collection with peek-a-boo cutouts for just the right amount of provocation.

Two piece cami set. Fishnet and Molded push-up underwire sports athletic elastic cami with grommet bra with strappy back detail and lace-up front, scalloped hem, contrast binding. adjustable straps, gold hardware, adjustable garters and thong.

Molded push-up underwire sports bra with contrast fence mesh back and contrast binding.

Two piece bra set. Fishnet and striped elastic bra with contrast binding, gold hardware, adjustable straps, hook and eye back closure, and panty with removable garters.

Lingerie Trends 2016 H.O.T. by Shirley of Hollywood Stoke up the heat with the “Wet Look” and this Stretch Lame Open Bust Chemise from HOT boxed collection by Shirley of Hollywood, Style 96598, only needed in black of course, and yes the pasties and G-String come with.

Teddies are on the rise! Anyone recall when teddies were the number one category? They are hot again, and check out our HOT PeekA-Boo Stretch Lace Teddy, where less is definitely more! HOT boxed collection by Shirley of Hollywood, Style 96606 in turquoise or purple.

www.shirleyofhollywood.com

Playing the School Girl role is always fun, and there’s a new twist with this Open Bust 4 Piece set, includes top, skirt, G-string and stockings to get it started, HOT boxed collection by Shirley of Hollywood Style 96615.

Feathers are always fun, tickle his fancy and then some, in a two piece crop top and side tie g string that will not stay on for long, HOT boxed collection by Shirley of Hollywood, Style 96621.

Temptress Collection by Shirley of Hollywood Wicked and playful is it, for the new Temptress Collection by Shirley of Hollywood, all shot in an edgy black and white look to set the tone! Skulls and Cross Bones set up this Gartered Chemise/Waist Cincher set in strong bust soft satin elastic, micro fishnet and lame includes skull pasties. Style 25568, shipped on branded black Temptress hanger, because some items you just have to touch and feel.

“Chained to Love” Teddy with collar and chain cuffs included for some light bondage play. Temptress Style 2152B all boxed in a gorgeous satin finished display box. 26

“Totally Open” chain and strappy wide elastic Teddy says it all, with equally sexy open strappy back, includes skull pasties. Temptress Style 2158B comes in satin finished box.

Deep “V” Thong Teddy with rhinestone embellished string back, shows-off your bust, and your booty with this racy boxed teddy, Temptress Style 2156B.

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work 2 to 5 days a week however I am currently training a manager so that I can take some time off after 21 years of trading.

What task do you do on a daily basis? I would suggest that like most owners of a business I am constantly looking on a daily basis at trends of media advertising, window displays etc. The 2 free local newspapers can be a good guideline. Store layout and product knowledge is important on a weekly basis and then I have the monthly MYOB to do for Mr Tax Man.

What do you love most about your adult retail business? Breaking down the barriers of what the public perceive an adult store is.

What is your least favourite part of running the business?

When and how did you first start your involvement in adult retail?

How many days or hours a week do you work in your business?

I initially started in Adult Retail with Lovers in Perth about 1991. Prior to this I was with Myer for 10 years as a customer service manager. I strongly believe that the training I received with Myer has really helped me with owning and running my own business.

Pleasures Unlimited is open 7 days a week. Monday to Friday 9am to 6pm with Thursday late night trade until 9pm. Saturday 9am to 5pm and Sunday we have gentleman’s hours of 10am to 4pm. We close 3 days a year being New Year’s Day, Easter Friday and Christmas Day. I usually

Wholesalers who do not put the size of a product in the description on their web site. It has always baffled me that they do this when the retailer is the one they are marketing their product to. Doesn’t make any real sense does it?

What are some of the best things your business has done? We have a good rapport with a number of health professionals who send clients our way and who I have set up shop for during one of their functions to speak about and shop adult products. We have a gynecologist, health department,

doctor, physiotherapist, relationship counsellor plus others. I have spoken at functions for a Women workshop at Tech, Relationships Australia, Health Department country functions etc.

What have been some of the best moments at your business? Personal satisfaction from when we sponsor people for sporting events, donate towards quiz nights for sick kids, (one especially to raise money to buy a wheelchair for a young boy with cerebral palsy where they raised $10,000.00 on the night), sponsoring or donating to our yearly Relay For Life to raise money for cancer.

What are a few of the key variables in order of importance to ensure the best chance of success in adult retail? You need to be business aware but discreet in advertising so as not to offend the general public or local council. Have a clean, presentable and well stocked store. You need to have capable staff who know what they are talking about. You need to be 100% on the ball at all times. The Adult Industry can be quite fickle and change very quickly with products so you need to be aware of changes. You need to be approachable not stand offish when meeting people at business gatherings or casual events and try to always promote your business at these events.

What makes a great store? The décor, staff, cleanliness and display of items.

What variables define a great store location? Foot traffic, locality to parking, window display to catch the eye of people driving or walking by and good but discreet signage.

What size is your store and how is the fit out? The store is 110 square meters with the service area in the middle of the store. When you come through the front door you see novelty items to “soften” the image of the store that then run into the vibrator area. Free standing display units in the middle of the front of the store guide the person to dildos, bondage and anal toys. Through to the back of the store is the DVD section with male toys

and larger items. There is also a back door entry door so customers have two ways to enter the store.

Does your business target a specific customer demographic?

What proportion of your sales is repeat business vs new business?

How often would your business change a store layout or re-merchandise?

It is hard to define demographics when in a country area even though Bunbury is a city. Country areas tend to have a more transient population than a larger city. I have always preferred to exclude income, education, home ownership etc and focus on welcoming all people.

I would say we have about a 60% repeat business rate.

On average we do a remerchandise fortnightly with a major relay about every two months.

Pleasures Unlimited Established: May 1994 Managing Director: Glen Idiens Head Office: Bunbury, Western Australia Staff: 4 Full time and 1 casual Store(s): 1 URL: www.pleasures.com.au

How do you train your staff? Training can come from my wholesalers, company reps/owners and feedback from customers. I train on a one on one basis unless a rep is here when I ask staff to attend. With the changing forms of packaging now I even show staff how to open some of the trickier products and make sure they can do it correctly without breaking the packaging. Not easy sometimes.

What makes a great adult retail staff member? Definitely their ability to make a customer feel at ease when they

focus are looking for a personal product. Then their expertise in product knowledge is also a key factor to a good staff member. After that it is the respect from me towards my staff that encourages their “want and desire” to work in the Adult Industry.

How/where do you find new staff? Fortunately I don’t have a lot of staff changes but when I do need a staff member I put the feelers out locally through friends and then use the local newspaper. A classic timing case about five years ago was when Sharon walked through the door and asked if there were any jobs available. I was literally just at the point of sending an advertisement to the newspaper. To cut a long story short; I employed here and she is still with me today.

What do staff most love about their jobs at your business? I am sure we would like to think as owners of a store that it is because they love working for us but we have to be realistic about this don’t we. I asked my staff to jot down a few points and the dominant theme from them was that they really liked assisting customers to purchase the correct item for their needs especially when it was a first time for the customer so here are their words. Sharon. Assisting customers that come into the shop for the first time, putting them at ease and making it an enjoyable experience for them. Also working with a great group of people. Tamara. Being able to help our customers purchase the right product for their specific needs. Working in such an open and fun environment is great too. Deborah. The highlight for me is the enjoyment of helping customers that come into the store because of medical or health issues such as prostate or erectile 30

dysfunction and being able to educate them about their different options in resuming a sex life. The relief on their faces after seeing or hearing about products that can assist them is most rewarding.

If we look at your adult retail business 5 years ago versus now, what changes did you see and how have you responded to them? One of the biggest changes for my business was the sharp decline in magazine sales attributed to the internet and social media. I focused on new lines and expanding growth areas like anal and bondage products. Also the increased interest from customers for rechargeable products saw me start to increase that range and decrease some of the battery style toys.

What categories of product do you carry? What proportion of the store is devoted to those categories? Adult toys 40%, Novelties 35%, Body Products like toppings, lubrications etc 15%, DVD’s 10%.

What are some of your best selling brands? Loveline vibrators, RealRock dildos, Fleshlight. We-Vibe, Novelle, Sports Fucker cockrings and recently the upgraded ranges from Adam and Eve are becoming popular.

What makes a great brand? For me it is the packaging to catch the customer’s eye, the back up service from the manufacturer/ wholesaler and promotion of a product.

Do your customers desire well known American and European brands or is it not so important? Branding does not appear to be a major contributor to a customer’s choice of product but obviously

there are exceptions to this with brands like We-Vibe etc.

What would be your mix of sales of premium higher priced branded items vs lower end product. Premium is about 15% of sales mainly in the rechargeable ranges.

How important is new product or product selection in a store? Very important. We make sure that we have new products each month which we highlight in store and on line.

What trends has your business observed in adult pleasure products? Without a doubt, bondage and anal products are the two biggest increase areas over the last 3 years.

How does your business keep informed about adult pleasure products?

Ease of use, quietness, shape, features, word of mouth recommendations to friends and company promotion of the product. A classic example is the Womanizer. We now have people coming in and just buying them. They have already done their own checking of the product.

S-Wet Twin Turbo cockring, WeVibe, Pipes, Fleshlights.

What have been some of

while there may not be a lot of web orders, the web site is definitely an advantage.

If only I knew the magic answer to this. I think it would be a constant thought for all retailers on how to get more customers into your store however I strongly believe that my staff are the key to my business with how they serve customers; making them feel very relaxed so that they build a rapport with them so they come back. We have a very good ratio of repeat customers because of my staff.

I have tried promoting through Google but found their restrictions to my web site content frustrating. I have Facebook but since they launched onto the stock exchange you now have to boost your posts to reach the people that like your page. Unfortunately Facebook will allow you to have an Adult Site with age restrictions, but they will not allow you to boost a post because you are an Adult Store. I even did a cut and paste from their web site recommended wording to promote condoms and they declined the post.

I updated my web site just over a year ago to make it user friendly to all social media avenues like ipads, mobiles etc. I do a monthly newsletter to people who register on line. I find it interesting that a lot of local people come into the store with the codes or names of products from my web site so

the best selling items of all time for your business?

Wholesalers, magazines like Synergy, direct emails from the companies, social media and also customer requests.

What are you doing/ can you do to get more customers?

What promotional activity do you engage in?

What makes a successful product?

How do you view the trend toward online shopping and the changing role of the physical shops? I don’t think anyone can deny that on-line shopping is hurting the bricks and mortar retailers. We

What variables can ‘make’ or ‘break’ a product in a store? Packaging. I keep coming back to this don’t I. An example is a current vibrator called Design for Orgasm. It is a perfect first time vibrator and priced well. We check that a product is working and give a warranty but with these vibrators, you have to cut the packaging off because it is completely sealed. This means that if someone is buying it for a gift, their friend is receiving an open item in a cut package which does not look good. It would be far better to have it in a resealable package.

have to be smarter and utilize our personal skills in selling to combat this trend. It is not easy but when you get your customers talking about their needs and wants and make them feel comfortable they will come back. We just have to work harder at it.

What advice could you give someone intending to start in adult retail today? If you are doing it for the right reasons then I would recommend it to any enthusiastic person. It is definitely an interesting industry to work in and you make some good friends who are like minded. Build a good rapport with your wholesalers because without them on your side you will always have an uphill battle. That is one of the joys of owning my business for 21 years; the help and support I get from my wholesalers. They have definitely made it easier for me with advice and support.

Be aware that most people coming into your store require help in guiding them to the right product for their needs. Find an area that you can become a specialist in; whether that be health issues like erectile dysfunction, using a local doctor to recommend people for personal items like lubrications etc. Find an area and become the best at it.

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City: Hong Kong

Owner and Director: Arnd Krusche

URL: www.loewie.com, www.nomitang.com

Founding Year: 2008

Contact: sales@loewie.com

How and when did the company start?

dot design award in 2010 and it is still high in demand.

The company was founded in 2008 when we started to design stylish toys which were then manufactured and in 2009 we sold the first products under the brand of Nomi Tang.

By this time a lot of western brands approached us whether we could help distributing their products in Asia. And since we are based in the heart of Asia and our team is a good mix of Westerners and Asians very familiar in both worlds, we decided to take on this challenge. Over the years Loewie

The very first product sold was â&#x20AC;&#x153;Better than Chocolateâ&#x20AC;?. This product received the German red-

Loewie Trading Ltd.

proved to be a very successful distributor and represented more and more brands such as Eros, Fun Factory, Sliquid, Swan, We-Vibe and many others. Today we are representing more than 25 brands.

Tell us about your premises Our Nomi Tang products we design in Germany, where our team of experienced designers

is based. But the majority of our staff is based in our two offices in Hong Kong and in China where we manufacture our products and manage the distribution business. From our China warehouse we obviously serve all customers in China. All other countries are served from our Hong Kong warehouse. Hong Kong is also our central hub for all imported products we distribute in Asia.

How and to what countries are you selling to? The Nomi Tang product line we started to sell in Asia and Europe, but we are now also selling in Australia after having set up another warehouse in Sydney. In a next step we are looking for distributors to expand in the Americas. Talking about our distribution business, we distribute to virtually all major Asian markets from India in the west to Japan in the east, from China in the north to Indonesia in the south.

In terms of growth, where do you see yourselves now? How are the markets developing globally for you? Despite constantly growing the past 7 years, we still see a solid growth and we are very optimistic about our markets. Especially in our home market Asia we predict to grow above average.

How do you promote, create awareness, social media, trade shows… Despite Loewie and Nomi Tang are already well known in our markets, we are always reaching out to connect with new and existing customers. We are using many social media but also our newsletter to inform about news and to announce new products. And of course we are present at many trade shows.

Direct sales? Amazon, Ebay, your thoughts? These days there is a growing number of sales channels which are all very diverse. Different sales channels attract different customer groups. There are pros and cons which every customer may weight differently. Finally customers are choosing their favorite mix of sales channels. This is what all successful brands are accepting and hence we are serving all those channels from offline to online from small shops

to big chains, from small web shops to big online platforms.

What percentage of your product do you think is sold online vs brick and mortar stores? This question is not easy to answer, because this percentage is different from market to market. On the one hand there are many online driven markets such as China, but there are also many markets with high offline sales such as Singapore.

What can you tell us about working with retailers? Retailers are in the center of our focus, because they are the first line of contact for the customers. Therefore we provide all kinds of support, such as training materials, floor samples, displays, graphics, local translations, videos

What are some of your best selling items? Very popular is our Better than Chocolate 2, a smaller rechargeable and with silicone covered version of Nomi Tang’s

very first iconic product. But also other Nomi Tang products such as her G-spot vibe Getaway Plus or her latest remote controlled and revolving prostate massager Spotty are very high in demand. In January Spotty received AVN’s “O” award in the category “Outstanding Product for Men”.

Are there any country specific trends globally or are some countries more receptive to certain product categories over others?

First Nomi Tang product “Better than Chocolate”, launched in 2009

Every market has its own characteristics and preferences in terms of product categories or colors. Therefore our team developed a very good sense of which products are selling well in which markets. This experience is the key to success and we share that knowledge with the brands we are representing to be successful.

What brands are you now distributing and how did you select these? In selecting the brands we are representing we are very

Stylish I-touch control G-Spot vibrator 33

focus selective. We apply many criteria such as product quality, innovation, reliability of their supply chain, etc. but we also try to create a portfolio of brands which complement each other, so that we have a well rounded assortment of top notch products.

How has the market for lubricant evolved over the years? Lubricants are essentials, maximizing the user’s experience. In this regard we have educated the markets about the usage of the right lubricants and this is now paying off. Our lubricants are made in compliance of the highest standards catering exactly the customer’s demand for high quality lubricants.

What are some of your best sellers and what makes a product a ‘best seller’. Best seller always have one thing in common, they do not excel in just one characteristic but in all, namely innovative and useful features, plausible use cases, attractive design, safe materials, superior quality, attractive packaging, reasonable pricing… supported by well thought of marketing. Since these are the basic ingredients for successful products, both Loewie and Nomi Tang applying these criteria throughout the whole product selection process.

What can you tell us about the manufacturing process? In the beginning is the inspiration, the product idea which is later discussed with our various teams in-house, but we also invite customers to share their opinion in these early stages. Once we have collected as much input as possible and we have fixed our requirement list we start the industrial design process which typically takes several selection stages and iterations until the whole team is happy with the prototypes. Then the tricky part starts. Our 34

engineering team needs to fit all components into the space the industrial design allows. This process also takes a few iterations between engineering and design to finish the detailed 3D drawings. At this point of time a functional prototypes are created which are then extensively tested to ensure functionality and ergonomics. Also here several iterations are needed to get the perfect solution. Only then the tools and molds are created and the production process is prepared. Once the first parts are received it takes another few iterations to optimize the molds before the first trial production can start. Only after extensive tests these products are approved and we ramp up the production. So you may understand that due to these many tests and iterations the exact launch date is hard to predict. But since quality is at our utmost importance, we are willing to spend this extra effort.

What legal and compliance issues are there to deal with in regard to manufacturing? Since we are mainly active in Asia, we often see manufacturers producing counterfeits or misusing trademarks. Hence the legal requirements and compliance requirements have increased over the past few years. Especially when it comes to online sales,

platforms and sellers are getting very cautious asking for many certificates and documents before allowing a product to be sold.

Tell us about your staff resources. How have staff resources changed for you over the years and the technology involved in selling? Back in 2008 we started with 2 people. Not counting manufacturing, our team meanwhile grew to more than 30 employees. Our processes have changed a lot since we constantly introducing new technologies to increase our efficiency and also to cater the needs of our customers in terms graphic designs, website development, digital marketing, etc.

Where do you see the company now and where would you like it to be in 5 years? Currently Loewie is the leading distributor of western brands in Asia. We will continue our path to increase the brand awareness and brand value of the brands we represent in our markets and so we will target higher turnover. Also we will continue our successful cooperation with Nomi Tang to launch more exciting products…stay tuned!

ILS Show

The Vegas April 2016 ILS Show leans to the very sexy and adult, although there are also lines offering daywear, intimate apparel, sleepwear and loungewear. The show also features dancewear, clubwear, swimwear, sexy shoes, hosiery and associated items plus adult toys, novelties, lubricants and accessories. LAS VEGAS, SPRING 2016

Sydney Sexpo, may 2016

2016 features SEXPOsâ&#x201E;˘ 20th Birthday. The event flaunts a cheeky element that has made it so successful. Amusement rides, live stage acts, shopping, health and wellness seminars, special interest zones and a renewed focus on sexuality, health and lifestyle, are all recently added components of the modern SEXPOâ&#x201E;˘. SEXPO is under license to the UK and South Africa with further expansion plans for 2017.

Nomi TANG Designer & Brand Ambassador

When and how did you get into your current business? I started into this business in 2007, after some very disappointing visits to adult toy stores. The stores I visited at that time did not offer the design and quality I was looking for. They just sold the old-style products with offensive designs and very poor quality. So I decided to create my own products and soon after I realized that many of my friends were very enthusiastic about my stylish handmade products and willing to buy some for themselves and their friends. So I started to sell my products and my own personal Nomi Tang brand was born.

A typical day… …starts with a good coffee! :) Once in the office I get involved with my team at Loewie to discuss our designs, prototypes, customer feedback and resulting ideas for new exiting products. But I also like to spend time in our production, the birthplace of our products, to make sure only top quality is leaving our factory. But there are also a lot of days I’m out of the office, visiting customers or attending tradeshows.

The most significant influence in my working career was/is Most inspiration I receive from Loewie! Besides they are a fantastic distributor, they are a great team doing an awesome job helping me with Engineering, Production, Sales and Marketing. Without Loewie I would not have been able 46

to be so successful with my brand. Also I get inspired when spending time in nature. There are some favorite places where I like to go to relax. Once I watch Mother Nature, I get a clear mind and new ideas are popping up which I take back and discuss then with my team at Loewie. Also, we pay a lot of attention listening to our customers, their feedback and voices are at the centre of our ambitious efforts.

Last book I read

I’m most proud of…

What would most people not know about me

…having created my own personal brand and seeing so many happy customers using my products! Also I’m proud my products have received awards such as the red dot design award or AVN’s “O” award.

One of the most memorable moments was Actually there have been many memorable moments, such as showcasing my products at my very first tradeshow, repeatedly receiving the Red Dot Design award or receiving the AVN “O” Award in the category “Outstanding Product for Men” for my latest revolving prostate massager “Spotty” which is now also available with remote controller.

What I wanted to be when I was growing up I’ve always been creative and so I very much wanted to be a Designer to create something myself.

“Er ist wieder da”, from Timur Vermes, a satirical about Adolf Hitler.

Favourite movie/TV show I very much like to watch historical documentaries; there is so much we can learn from history!

I’m extensively testing every new product myself before it is being launched.

My favourite place… …is my bedroom, which is my test lab!

When I’m not working I’d rather be doing Since I love my work, I do not feel I’m working! Since I enjoy it so much, I do not draw a border between work and private life.

What I like best about my job My job is very diverse and we have a lot of fun with my team. Especially I enjoy the interaction with our customers, to receive their feedback about our products and to discuss new ideas.

If I could change one thing… …I wish everyone on earth could live in peace and harmony! Make love, no war!

Lupe MARTINEZ International Business Development Executive

When and how did you get into your current business I have been with Calexotics for 14 years. When I started working for Cal, I was not familiar with the industry. I found out about the position from a personal trainer that was also working with Susan.

A typical day There’s no such thing as a typical day at Calexotics and that’s one of the reasons I love working here, there’s always something happening and never a dull day. I can be on the road visiting with customers, in the office following up after my trip or working with our new product development team. Our daily focus is providing exceptional customer service, high fulfillment rates and a fantastic assortment of products to suit all customers. CalExotics is a great company to work for and I definitely enjoy myself.

The most significant influence in my working career was/is Susan Colvin & Jackie White have had the biggest impact on my career. I’m so fortunate to work with two amazing women, they’re the dynamic duo! I’ve learned so much from them about business and how to have a strong work ethic, integrity and foster long lasting business relationships.

I’m most proud of Professionally, I’m most proud of the direction our company is going. Last year, we changed our logo and have made some packaging changes and enhancements. In addition, we’ve launched the CalExotics Institute, an e-learning platform designed to help educate industry professionals about our products. This is an extension of our sales staff and something I use on a daily basis. I can’t be everywhere, even though I try, so 48

the CalExotics Institute is the perfect tool for my customers to use when I am not there. This year I’m most proud of our new Inspire collection. Inspire is a beautiful line of intimate products designed to enhance the overall well-being and health of women. A portion of the proceeds are being donated to Living Beyond Breast Cancer, an organization dedicated to the successful recovery of cancer survivors. This is an incredible cause and is will ultimately help many people, I am proud to be a part of it. Personally, I’m most proud of my parents. They have made many sacrifices so that my sisters and I could get a college education and make something of ourselves. I’m where I am today because of them.

One of the most memorable moments was The first time I went to Australia for Adultex in Cairns is very memorable. It was a great experience even though I was only there for the show and had very little time to myself. I wasn’t sure if I was going to have the opportunity to go back, so on my last day there I ran to the zoo to checked out koala’s and wallabies. It was such a fun experience. I loved seeing all of the animals and experiencing something new.

Last book I read The Four Agreements by Don Miguel Ruiz. I read this book years ago and came across it recently and read it again. It’s an inspirational book and a great tool for personal growth. The four agreements are: be impeccable with your word, don’t take anything personally, don’t make assumptions and always do your best. These statements have been a staple for me in my work life and reading this book again helped me put them back into focus. I recommend this book to my colleagues all the time.

Favourite movie/TV show I enjoy watching reality shows. My favorites are Dancing with the Stars, The Real Housewives of Beverly Hills and The Real Housewives of Atlanta. I can’t believe I’m admitting to this.

What would most people not know about me One thing most people don’t know about me is my love for fast cars. I love driving fast; it’s exhilarating and gets my heart racing. Sometimes this love gets me into trouble; in fact I recently got a speeding ticket in Denver Colorado. I may need to slow down a bit, but only when I see a police officer.

My favourite place My favorite place is Australia! It’s beautiful and the people are wonderful, I look forward to my trips every time.

When I’m not working I’d rather be doing I travel a lot for work and when I’m home it’s nice to get together with family and friends and do “normal” things.

What I like best about my job I enjoy every aspect of my job. I work for the best company! Our team is dedicated, supportive and hard working. I enjoy being on the road and interacting with our customers. I’m called the social butterfly at the office.

If I could change one thing It would be nice to have more hours in the day. I always have so much to do and never enough time to do it. When I am traveling for work this is especially true. I love to explore new places and wish I had more time to do so.

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Heidi ZUEGN When and how did you get into your current business I’ve been in the industry since 2006 when I started up Max Black in Newtown with my ex partner. It was a sharp, steep learning curve and I turned the store from one of the worst, to the best independent stores in Australia. Since selling up I’ve been doing all sorts of things such as personal consulting and making over stores (Passionfruit Melbourne and three Everything Adult stores), PR for major brands, sales rep for Two Ducks and my own lingerie pop up store. I’m ready for a new challenge though!

A typical day Dealing with high end brands has been great, it’s amazing to see all the beautiful new, innovate products hitting the market, and I get to speak to stores all over Australia about it. I also have visited shops everywhere so I enjoyed getting to know everyone. I have spent many hours in product training with great staff everywhere too.

The most significant influence in my working career was/is

been since I’ve been a sales rep. It was a bit daunting walking into businesses after having my own shop, and I’ve been amazed at the reception that’s been shown to me.

Last book I read Your Beauty Mark- An Essential Guide to Eccentric Glamour by Dita Von Teese. It’s breath taking, I can feel a makeover coming on! I think every woman over 18 needs a copy, my god, the glamour just kills me. I’m going to up my game!

Favorite movie/tv show My current one is Game Of Thrones (like everyone else in the world). I love everything from old Hollywood classics to Ferris Bullers Day Off. Oh, and Star Wars, and anything by Phillip K Dick.

What I wanted to be when I was growing up A superhero. Hence the wearing of latex. At least I look the part.

What would most people don’t not know about me

That I’m a massive sci-fi fan and love cooking. One day I’ll get back to France and do a gourmet cooking course!

My favorite place With my boyfriend Morris on a tropical Island drinking cocktails at a swim-up bar.

When I’m not working I’d rather be doing Going to crazy fetish parties. Heading to Florida soon for the Annual Fetish Factory Alter Ego event where there’s four days, three parties a day extravaganza. My latex will come to about 40 kilo’s, far out. Go me!

What I like best about my job Hunting down great brands to bring to Australia.

If I could change one thing That Australians should have a European view of sex and not be so uptight, especially when it comes to laws and regulations about adult stores. Actually two, to run my own chain of female empowering sensuality stores around the country!

Marie-Elise from Sassy Vibes was a major influence on me. She’s the one that first told be about phthalates in toys and encouraged my dream in turning the shop into a female empowering experience. As far as I know it was the first store to go chemical free, which was a huge challenge in 2006. Although she’s left the industry we still chat and have massive long talks about sex toys and sexuality. What a woman!

I’m most proud of That I’ve done it all, shops, brands, distributors. It’s always a lovely surprise when out of the blue I’m recognised and I hear wonderful, empowering stories from people I’ve helped in the past. It’s happened everywhere from airport check in counters, restaurants and travelling overseas.

One of the most memorable moments was Winning at the Shine Awards. The other ones have been how incredibly kind and welcoming all the store owners and managers have 51

top 10 best sellers www.bmsfactory.com

www.calexotics.com

1. Palm power massager- fuschia

1. Petite Jack Rabbit®

2. Palm power recharge massager fuschia – usb

2. COLT® Snug Tugger

3. The swan wand - pink 4. The ultimate personal shaver kit ii ladies kit 5. Powerbullet 3-spd assorted colours 6. Palm sensual accessories 2 silicone head 7. Frisky finger pink 8. The kissing swan - pink 9. Rain power bullet - silver

3. Silicone Erection Enhancers Set Of Two 4. Hers Intimate Kit 5. His Enlargement Kit 6. Intense Thrusting Jack Rabbit® 7. Embrace™ Massaging Rabbit 8. LUXE™ Touch-Sensitive Vibrator 9. Apollo® Rechargeable Support Ring 10. Inspire™ Silicone Dilator Kit

10. Toy chest – large black

www.getfifi.com

www.docjohnson.com

1. Jessie Andrews - ULTRASKYN® The All American Girl Masturbator 2. Vac-U-Lock™ Platinum Supreme Harness With Plug - Black 3. Crystal Jellies® Anal Delight Trainer Kit 4. OptiMALE™ Power Pump - Black/Clear 5. Bust It - Squirting Realistic Cock 6. OptiMALE™ Vibrating Double C-Ring - Slate 7. iVibe Select iRabbit - Pink 8. Sasha Grey ULTRASKYN® Vibrating Deep Throat Sucker 9. WonderLand™ - C-Ring - The White Wabbit - White 10. Balls Deep - ULTRASKYN® 9 Inch Stroker Pussy - Frost

www.jimmyjane.com

www.en.joydivision-international-ag.de

1. Mack Black Fifi

1. FORM 8 Waterproof Rechargeable Vibrator

1. Soft-Tampons – Soft Tampons

2. Rugged Grey

2. Personal Moisturizer Plus Organic Lubricant

2. Joyballs secret – Kegel Exerciser

3. Big Blue

3. Personal Moisturizer Duo Travel Set

3. XPANDER – Prostate Stimulator

4. Commando Camouflage

4. Live Sexy Intro 2 Vibrator

4. AQUAglide – Lubricant

5. Fire Red

5. HELLO TOUCH X

5. BIOglide – Organic Lubricant

6. 10 Pack Sleeve Refill

6. FORM 1 Waterproof Rechargeable Vibrator

6. WARMup – Massage liquid

7. HELLO TOUCH Wearable Vibrator

7. clean‘n’safe – Cleaner

8. Live Sexy INTRO 1 Vibrator

8. Joystick Booster Pro

9. Live Sexy INTRO 6 Vibrator

9. Joystick comfort – Vibrator

10. Live Sexy INTRO 4 Vibrator

10. easyANAL – Anal Lubricant

www.fleshlightdistribution.com

1. STU Value Pack 2. Pink Lady Vortex 3. Pink Lady Touch Vibro 4. Fleshlight Girl - Riley Reid 5. Quickshot Vantage 6. Fleshlight GO Surge 7. Fleshlight Girl - Angela White

EVENT

DATES

VENUE

WEB

ANME

Jul 17-19

Los Angeles, CA, USA

www.anmefounders.com

AAE

Aug 29-31

Hong Kong

www.verticalexpo.com

ILS

Sept 12 - 14

Las Vegas, US

www.lvlingerieshow.com

Erofame

Oct 5 - 7

Hanover, Germany

www.erofame.eu

Venus

Oct 13 - 16

Berlin, Germany

www.venus-berlin.com

Sexpo

Nov 24 - 27

Melbourne, Australia

www.sexpo.com.au

ANME

Jan TBA

Los Angeles, US

www.anmefounders.com

AVN Show

Jan 18 -21

Las Vegas, Nevada, US

www.noveltyexpo.com

8. Fleshlube Combo - Water/ Fire/Ice 9. Sleeve Warmer 10. Shower Mount

www.malepower.com

1. Strappy Jock Pak-847 2. Zipper Moonshine 301-207 3. Zipper Thong PAK-818 4. Cage Brief PAK-827 5. Cotton Lycra Jock Pak 408 6. Rip Off Thong PAK-810 7. Sling Short Pak-846 8. Male Power Futbol Fullback Bikini 481-221 9. Male Power Panel Thong 447-222 10. Moonshine 300-003

AAPD Adelaide SA Tel (08) 8244 5558 www.aapd.com.au

LonBrook Pty Ltd Melbourne, Vic, Tel 03 9466 8400 www.lonbrook.com

ASTROGLIDE Pty Ltd Sydney, NSW, Tel 02 9968 2539 www.astroglide.com

Next to Nothing Sydney NSW Tel (02) 8213 0694 www.ntnaust.com.au

Boom Shoes Melbourne, VIC, Tel 0419 317 210 www.boom.shoes

Novel Creations Pty Ltd Melbourne Vic Tel 0403 379 375 www.novelcreationsptyltd.com

Calvista Australia Pty Ltd Melbourne Vic Tel 1800 012 221 www.calvista.com.au

Sensuous Paradise Point QLD, Tel (07) 5577 3590 www.sensuous.com.au

Claredale Distributors Pty Ltd Melbourne Vic Tel (03) 9818 7736 www.claredale.com.au

Sugar and Sas Melbourne Vic Tel 0417 341 643 www.sugarandsas.com

Fleshlight Australia Ormeo, QLD, Tel (07) 3493 0171 www.fleshlight.com

Two Ducks Distribution Adelaide, SA, Tel 0439 99 88 99 www.twoducks.com.au

Fun Division Paddington, NSW, Tel 0416 875 908 www.fundivision.com.au

Windsor Wholesale Melbourne Vic Tel (03) 9464 3622 www.windsorwholesale.com.au

Lingerie Logistics Melbourne Vic Tel 1300 556 194 www.joiedevie.com.au If you would like your company listed here, please contact us at editorial@synergymag.com.au 53

top 10 best sellers Next To Nothing

www.ntnaust.com.au

www.lonbrook.com

1. Nomi Tang-Getaway Plus

1. Smile Happy Pink

1. Ergoflo Director

2. Nomi Tang-Spotty

2. Smile Muschel Pink

2. Ergoflo Impulse

3. Nomi Tang-Intimate

3. Smile Hot Fellatio

3. Speed Shift Black

4. Nomi Tang-Better Than Chocolate2

4. Smile Pearl Bunny

4. The Boss Ultimate Stroker

5. Nomi Tang-Liquid Aqua Based

5. Smile G-Butterfly

5. Silicone 3 Ring Kit Mix

6. Nomi Tang-Cleaner

6. Bad Kitty Red Giant

6. SilaSkin Cruiser Ring 2.5in

7. Nomi Tang-Infiniti

7. Bad Kitty Bed Shackles

7. Zoro Strap-On

8. Nomi Tang-Better than Chocolate

8. Bad Kitty Strap-on

8. Fat Boy Extender Sport 6.5in

9. Nomi Tang-Getaway Wild

9. Bad Kitty Vagina Sucker

9. Armour Tug Lock

10. Nomi Tang-Touch Me

10. Bad Kitty Strap-on

10. Tunnel Plug Medium

www.pipedreamproducts.com

www.ntnaust.com.au

www.lonbrook.com

1. KING COCK - 7” COCK FLESH

1. Water Based Lubricant 4oz/118ml

2. KING COCK - 6’ COCK FLESH

2. Silicone Lubricant 4oz/118ml

3. KING COCK - 8” COCK FLESH

3. Silicone Lubricant 2oz/59ml

4. KING COCK - 7” COCK W/ BALLS FLESH

4. Water Based Lubricant 2oz/59ml

5. KING COCK - 9” COCK FLESH

5. Anal Lubricant 4oz/118ml

6. KING COCK - 8” COCK W/ BALLS FLESH

6. Max Size Cream 24ct Display

7. KING COCK - M DOUBLE TROUBLE FLESH

7. G-Spot Cream 10ml 4 Pack

8. KING COCK - 9” COCK W/ BALLS FLESH

8. Toy and Body Cleaner 6oz/177ml

9. KING COCK - S DOUBLE TROUBLE FLESH

9. All Natural Lubricant 4oz/118ml

10. KING COCK - DOUBLE PENETRATOR FLESH

10. Grease Lubricant 2oz/59ml

Australian Warehouse Next To Nothing

1606-002

LUST up to the LIMIT! E-Mail: ntnorders@optusnet.com.au Phone: 02 821 30694 Address: U8/595 Gardeners Road, Mascot, NSW, 2020 Australia

Reviews

Platinum TRUSKYN - The Tru Touch Doc Johnson

SilaSkin Cock and Ball Ring Perfect Fit Brand

Mia More, Editor, cliterati.co.uk

With a collection of items spanning the last couple of decades, as longtime fans of the Doc Johnson brand it’s gratifying to see how they continue to update their toys in terms of product development and manufacture – no resting on their laurels for them! Their dildos especially have really come into their own, using revolutionary materials to closer mimic the touch and feel of skin.

If there’s one recommendation we have for those of you with a penchant for cock rings, it’s to remember to add lube before you attempt to put them on. The Perfect Fit SilaSkin Cock and Ball Ring is no exception: place your family jewels therein without any added water-based lubrication and you may well rue the day, if not during application then certainly once you get started and the friction kicks in, for unless it’s your particular fetish, carpet burns on cocks are not a good look!

As Doc Johnson celebrates its thirtieth year as a company, one of its latest breakthroughs is TruSkyn, a lifelike material with the ability to warm to your body temperature. The exterior packaging for our Tru Touch reads like a techy car advertisement might, boasting, “Innovative Dual Density, Soft Exterior Firm Core, Cushioned Finish”. Once in the hand, the purple dildo springs pleasingly to attention, its weight giving it an air of gravitas and that subliminal Doc Johnson seal of quality. Firm yet surprisingly flexible, this is health grade phthalate-free silicone. But does it feel like skin? Designed to feel soft and smooth on the outside but with a strong inner core, you really can feel the Dual Density when you squeeze the Touch between your fingers and yes, this certainly gives it a more ‘human’ effect than its more traditional counterparts. However, the purple colour and cute WW1 tin helmet-shaped corona at the tip give it a lighthearted, non-threatening appearance, lending it better to lesbian use than a realistic 7.5” cock might. Those familiar with Doc Johnson may be aware of a specific plastic smell that accompanies some of their ‘realistic’ dildos and can be off-putting to users. However, the Touch is completely odourless, and its non-porous surface means it’s so hygienic you can even wash it in the top rack of your dishwasher – just remember to dust it down with the accompanying Doc Johnson Powder or some cornflour once it’s dry. The Touch comes with a flat base for use on its own or to enjoy with an O-ring harness. We own several and it fitted every one, which is always useful when you have a favourite harness that’s a different brand from your favourite dildo. This is a serious toy with an unintimidating aura – in market terms an absolute winner. As Doc Johnson move with the times and modernise the materials used for their products, we’re looking forward to see what the next forty years will bring! www.docjohnson.com 56

The Perfect Fit SilaSkin Cock and Ball Ring is a heavy-duty set of extreme fun, thick and stretchy, with one ring for the cock and the longer one to tug gently on the balls. You can even wear it as a balldivider should you want more hardcore fun. With tyre-tread ribbed patterns to add extra sensation to both the wearer and their partner, these ringed beauties will enhance your erection and extend your playtime by delaying ejaculation. Soft and supple enough to wear for long periods of time, if you’re determined to be subversive in your place of work you’d be comfortable secretly wearing this all day. For the partner the rings are soft but chunky enough to bang happily against any sensitive areas, and the accompanying weight works well for both parties too. Additionally, the SilaSkin Cock and Ball Ring’s elastic quality means it will also stretch from the smaller to the bigger guys amongst you, thanks to a versatility you can’t find in a metal ring. This Perfect Fit Cock and Ball Ring comes in badass black or clear SilaSkin in a simple branded hard plastic pack. For what it is it’s not cheap, but it is hardier than your average rubber cock ring (although dependent on usage it may still not last as long as you’d like, due to frequent over-stretching). The SilaSkin may be phthalate-free, but it’s also porous and not latex condom friendly. Likewise, it will pick up dust so do store it in a pouch. Dependent on how you choose to wear it, the SilaSkin Cock and Ball Ring is a great introduction for any newcomers to cock rings and/or CBT (Cock and Ball Torture), and will also suit the more experienced wearer. If prolonged, powerful orgasms are your scene, you’ve just met your Perfect Fit. www.perfectfitbrand.com

Mini-Multi Wanachi 9 Function Multi-Speed Massager - Pipedream Products

Silhouette S8 CalExotics

Mia More, editor www.cliterati.co.uk

Sammi, CalExotics Sexpert from FunWithSammi.com

It’s always interesting to try an updated version of a popular toy, and thankfully Pipedream’s Multi-Mini 9 Function Massager has retained most of the plus points of its predecessor. It may have lost the optional sucker attachment that was excellent for use on bathroom tiles, cupboard doors and especially windows, but what the neighbours have lost in potential rubber-necking, the rest of us have gained in options, as the Mini Wanachi moves from three speeds to the aforementioned 9 functions with ubiquitous Pipedream panache. Thus the Mini becomes the Multi-Mini, and with one extra word and six extra settings the funfactor increases exponentially.

The Silhouette S8 from CalExotics comes in a white box, and is visible through the lid. Product information is on the sides. The box has a flipup lid, and inside the box is the vibrator, USB charging cord, general instruction manual (non-specific), and a small instruction sheet for the Silhouettes. It also has a one-year warranty.

The Wanachi Multi-Mini offers 9 powerful functions, a soft PU coating, a flexible neck, is waterproof and has the multi-function button. Exploring these attributes further, of course the settings aren’t as powerful as you’d find in a mains-powered wand, but neither is the Multi-Mini a slow-burner. It more than holds its own amongst its battery-powered contemporaries, offering varying escalating speeds and now some additional pulsating settings too, going from 0-60 faster than you can say ‘Wanachi’. The phthalate-free PU coating of the head of the Wanachi Multi-Mini allows for focused attention on the body, while the flexible neck enables a more versatile approach to play. Unfortunately, if used too forcefully this same neck is still as vulnerable to breaking as the original Mini Wanachi, and even those who prefer a lighter touch may find that this area wears after a few months. The elimination of the additional sucker means that some user options are decreased as – believe it or not – some people do actually enjoy wands for back and shoulder massages, and it’s advantageous to be able to achieve this hands-free. But since the Multi-Mini is as waterproof as its forerunner, the bathroom can still provide the user with Wanachi sexy time. This Wanachi is a tad noisy when dialed up and batteries are not included, so don’t forget those but despite that it’s not called the 9 Function Massager for nothing, you know...

www.pipedreamproducts.com

This vibrator comes in pink, red, and purple. The color is rich and deep, and a nice change from the standard bubblegum pink color. It’s made of silicone, so it’s phthalate free and odorless. The silicone is smooth with just a bit of drag, and the seam is almost undetectable around the toy, If needed, a water-based lube will make the S8 slick and easy to insert. The thin neck of the S8 is extremely flexible, and it allows you to turn and bend it into a variety of positions. This flexibility allows you to angle the insertable portion, as well as situate the clit stimulator so it nestles and vibrates where you need it. Although it’s flexible, the S8 keeps its shape well during use, so you won’t find the need to readjust it often. With its flexibility and small size, the S8 can be used alone, with a dildo, or with your partner during sex. The S8 is controlled by a single button on the side of the clit stimulator. The S8 has a travel lock feature, so you can safely pack it in a suitcase or bag without fear of it turning on. It ships with the travel lock engaged, and pressing the button 3 times quickly will unlock the toy (press it 3 times quickly when it’s unlocked to lock it again). The LED light will flash, indicating the lock feature has been engaged/ disengaged. To start the S8, press the button once. The S8 will start up on its low vibration speed. To increase the intensity, press and hold the button until it’s at the desired level. The LED light will flash faster and faster with the change in speed. To turn the S8 off, press the button again. The S8 doesn’t have patterns, but its steady vibration is fairly rumbly, and it’s quiet, even on the strongest vibration. The vibrations are strongest in the insertable part, but are also nicely felt through the clit stimulator. If you like hands-free vibrators that can be used with a partner during sex, or even alone, the Silhouette S8 is a great choice.

www.calexotics.com 57

BUYERS GUIDE

EMPRESS SWAN SPECIAL EDITION

KISSING SWAN SPECIAL EDITION

SWAN HUG

• Virtually seamless silicone, featuring a strong rotating shaft, two independently controlled vibrations, each with 7 vibration functions, USB, pouch.

• The stronger you squeeze, the more it will please. Squeeze Control, smooth, soft silicone, virtually seamless, waterproof, submersible. USB cord rechargeable, incl. travel pouch. Avail in blue and pink.

INSPIRE™ VIBRATING REMOTE BREAST MASSAGER

INSPIRE™ VIBRATING REMOTE KEGEL EXERCISER

INSPIRE™ VIBRATING ULTIMATE WAND

SWAN KISS

INSPIRE™ VIBRATING REMOTE INTIMATE TEASER

• Gently and comfortably stimulates breasts which may lead to increased circulation. Fits comfortably into most bras, and offers a discreet compact-shaped remote control.

• Kegel Exerciser offers 10 functions of vibration, and is designed to help restore and revive vaginal strength while promoting a positive Kegel routine.

• The Vibrating Ultimate Wand offers 10 functions of vibration and may be used on the body for stimulation or to relieve aches and pains.

• This Intimate Massager offers 10 functions plus 5 independent speeds for each function. It fits comfortably in any panty and has a compact-shaped remote control.nt.

INSPIRE™ SILICONE DILATOR KIT

INSPIRE™ VIBRATING G-WAND

INSPIRE™ WEIGHTED SILICONE KEGEL TRAINING KIT

INSPIRE™ FLICKERING INTIMATE AROUSER

• The kit is designed to help women maintain vaginal health and improve physical comfort during intercourse. It offers 5 gradual sizes that are ergonomically curved. 58

• Flexing and bending wand perfect for intimate exploration, plus, the bulbous tip is designed for beginner Kegel exercise. Provides 10 functions of vibration.

• Offering three different sizes and weights, the Kegel Training Kit is designed to gradually strengthen the pelvic floor muscles.

• Created with stimulation in mind, this massager may be used on any intimate area to provide and increase sexual arousal with 10 functions of vibration.

CRYSTAL JELLIES ANAL INITIATION KIT – 0283-27-CD

• Three sizes for gradual training, flared bases for safe use, 3”, 4”, and 5” insertable lengths, soft, pliable material phthalate-free, body-safe, avail. in pink, clear, and purple.

FLESHLIGHT GO SURGE

• GO Surge is a compressed and portable version with a compact, lightweight, single handed grip option.

BLACK MASTURBATOR

• The world’s first masturbator that uses disposable sleeves for a no mess clean-up.

PLATINUM™ PREMIUM SILICONE – THE CUFFS - 0109-04-BX

• Platinum health grade silicone, slight stretch for custom fit, elegant and durable design, worn on wrists or ankles, phthalate-free, body-safe, small or large, black or pink.

FLESHLIGHT SLEEVE WARMER™

• Warms sleeves to a comfortable temperature in just a few minutes, automatic temperature control, water resistant. Perfect for drying and storage after cleaning.

BLUE MASTURBATOR

• The world’s first masturbator that uses disposable sleeves for a no mess clean-up.

OPTIMALE™ TAKE IT TO THE EDGE TRAINING SET FOR MEN

• 5-piece edging kit, peta certified cruelty-free, phthalate-free, body-safe. Incl. reversible Ultraskyn™ Stroker, Optimale™ - water-based Glide, anti-chafing Lotion, big plumping Cream and delay Cream.

FLESHLIGHT QUICKSHOT™

• Vantage (Clear), Boost (Silver & new colour Gold), our most compact sleeves to date. Use with or without a partner. Openended, non-anatomical, easy to clean. Sold in 6 packs only.

CAMO MASTURBATOR

• The world’s first masturbator that uses disposable sleeves for a no mess clean-up.

OPTIMALE™ STIMULATOR EXTENSION – 0690-41-BX

• Adds one inch to length, soft Pleasure Nubs, stretchy and flexible, attached ring provides an anchored base, avail. in black and clear, phthalate-free, body-safe.

STU VALUE PACK

• Contains the full Fleshlight® experience in one box: Fleshlight Pink Stamina Training Unit, Fleshlube® Water, Fleshwash™ Clearner, Renewing Powder and Shower Mount with Flight™ Adapter.

RED MASTURBATOR

• The world’s first masturbator that uses disposable sleeves for a no mess clean-up.

BUYERS GUIDE

LIVE SEXY INTRO 1 VIBRATOR

• Take pleasure on the go with this slim, flexible bullet. Featuring body-safe silicone, 3 intensity levels and 3 modes and battery operated.

SOFT-TAMPONS

• Offering the highest level of comfort. Ideal for sanitary sexual intercourse, spa and sport. Dermatologically and clinically tested.

BIOGLIDE

• The first 100 % natural lubricant gel! • Vegan • Enhancse vaginal lubrication and alleviates intimate discomfort • The only CO2 neutral lubricant. 60

LIVE SEXY INTRO 2 VIBRATOR

• Surround your most sensitive areas in sensation with a motor in each flexible ear. Featuring body-safe silicone, 3 intensity levels and 3 modes and battery operated.

JOYBALLS SECRET

• Stringless- the worlds most discreet loveballs. • Patented integrated loop for removal is worn inside. • Quiet as a whisper through patented technology.

WARMUP

• The massage liquid with warming effect. • Enjoy the alluring flavor and warming sensation • Dermatologically and clinically tested. • Food-quality.

LIVE SEXY INTRO 4 VIBRATOR

• Experience internal pleasures with this slim yet powerful smoothie curved for your pleasure. Featuring body-safe silicone, 3 intensity levels and 3 modes and battery operated.

XPANDER X2 MALE STIMULATOR

• Male stimulator. • Reduces to 50% of its fully expanded size, allowing easy and safe insertion, then expands to its full size for incredible stimulation.

CLEAN’N’SAFE

• Cleaning, disinfection and care fluid for synthetic, latex, silicone and leather items. • Only 1 minute reaction time.

LIVE SEXY INTRO 6 VIBRATOR

• Deliver powerful vibrations to the right spot with this curved G-spot vibrator. Featuring body-safe silicone, 3 intensity levels and 3 modes and battery operated.

AQUAGLIDE

• Best-selling, most popular product • For more than a decade AQUAglide has been a signature product in the JOYDIVISION lineup.

JOYSTICKS COMFORT

• The reliable seducers are now available with “one button control”. • Easy intuitive handling and operation. • 5-year material warranty.

BUYERS GUIDE

CAGE BRIEF PAK-827

• Black cage brief in cool, stretchy nylon/ spandex. Avail in S/M and M/L. Superior styling, comfort and fit.

BETTER THAN CHOCOLATE 2

• Min rechargeable clitoral vibrator • 5 modes • Slide touch control • Medical grade silicone • USB recharging • 100% waterproof • Powerful and quiet.

PENIS PUMP DELUXE

• Pumping handle to create quickly and effectively a potent vacuum inside the transparent cylinder. With pressure gauge and indicator scale. 62

ENRICHMENT THONG 435-224

• Stylish black/gold thong in comfortable, stretchy nylon/spandex. Avail in S/M and M/L. Superior styling, comfort and fit.

GETAWAY PLUS

• G-spot Vibrator • 5 modes • I-touch control • Medical grade silicone • USB charging • 100% waterproof • Powerful and quiet

PUSSY TO GO VIBRATION

• Vagina masturbator (skin-like material) in black capsule masturbator removable from capsule. • Free of phthalates (EU regulation REACH) Material: ABS, TPR.

PANEL SHORT HIGH FREQUENCY

• In trend blue textured panel short in cool, stretchy nylon/spandex. Avail in S, M L and XL. Superior styling, comfort and fit.

INTIMATE

• Kegel Exerciser Set • Two Kegel Exercisers with well-defined dimensions and weights allowing training of the pelvic floor to improve orgasmic response.

MASSAGE WAND PASSION POINTER

• Battery-driven massage wand made of firm slippery material with moveable, soft massage head. • 2-speed vibration. • Material: ABS. • Size: 29 cm.

STRAPPY JOCK PAK-847

• Erotic twin front banded black men’s jock in stretchy nylon/spandex. Avail in S/M and L/ XL. Superior styling, comfort and fit.

SPOTTY RC

• Remote control • Dual stimulation prostate massager P-spot massage (revolving head) and perineum stimulation (vibration) • Medical grade silicone • USB charging • Waterproof up to 1m.

SET “RED ROSES”

• 9 red-transparent gliding pieces. Vibrator and great range of sextoys. Continuously variable. Material: PVC, ABS, phthalate-free ( EU Regulation REACH).

Order today from LonBrook: +61 (0)3 9466 8400 · sales@lonbrook.com · www.lonbrook.com 63

BUYERS GUIDE

LOVE DOLL “ANNA”

• Life-sized inflatable kneeling love doll with three tight pleasure holes and breasts with hard nipples. Imprinted blond hair and face.

ARMOUR TUG LOCK

OXANA’S PUSSY & ASS

• Lifelike replica of Oxana’s intimate parts made of skin-like Cyberskin material. Material: TPR. Free of phthalates (EU regulation REACH.)

HUMP GEAR

• Amazing cock ring which is attached to a butt plug with a 5.5” circumference for added stimulation. Silicone and TPR material. Compatible with water-based lubricant.

• Fuckable plug that contorts to fit inside to give that extra overload for both partners. Internal ribs, Silicone and TPR blend, 6 in long, diameter of 2.4 in, compatible with water-based lubricant.

FETISH FANTASY SERIES SUCK N’ STROKE HEAD PUMP

FETISH FANTASY SERIES VIBRATING HEAD TEAZER

•Intense blowjob-like suction, perfect for beginners, incl.: pvc ball pump, pvc pump sleeve, abs cylinder, clear and sturdy vaccuum tube, (3) graduating silicone cockrings, mask, lotions, and toy cleaner. 64

• Feels like a real blowjob, 7 powerful pulsation patterns, super-tight vibrating suction, free love mask, lotion, and toy cleaner

MIDNIGHT BLUE SET

• 9-pieces made of blue gliding material. Power vibrator and more for exciting nights. Material: TPE, ABS, phthalate-free (EU Regulation REACH).

TUNNEL PLUG

• Open ended butt plug, allows for more play and a wild sensation for the wearer. Silicone and TPR material. Compatible with waterbased lubricant.

FETISH FANTASY SERIES VIBRATING SILICONE HEADMASTER

• Ssuper-soft silicone gently clings to the head, direct stimulation for the frenulum, waterproof lined with soft silicone pleasure fins, incl. love mask, lotion, and toy cleaner.

STRAP-ON DUO

• Strap-ons with a detachable artificial leather belt and two latex vibrators. Multi-speed. Material: latex/ABS. Free of phthalates (EU regulation REACH).

SPEED SHIFT

• Adjustable ring with quick release tab and seventeen different size adjustments. Ideal for first timers and individuals who are looking for an easy to use ring, compatible with all lubricants.

FETISH FANTASY SERIES 7” HOLLOW STRAP-ON WITH BALLS

• Total length: 7.4 in., insertable length: 7 in., dia: 1.7 in., waistband fits 28 in. to 52 in., realistic textures, super-stretchy harness comfortably fit, heavy-duty metal hardware keeps dildo securely in-place, body-safe, latex-free.

BUYERS GUIDE

LFETISH FANTASY SERIES 9” HOLLOW STRAP-ON WITH BALLS

• Total length: 9.4 in., insertable length: 9 in., dia: 1.9 in., waistband fits 28 in. to 52 in., realistic textures, super-stretchy harness comfortably fit, heavy-duty metal hardware keeps dildo securely in-place, body-safe, latex-free.

WANACHI MEGA MASSAGER

FETISH FANTASY SERIES 11” VIBRATING HOLLOW STRAP-ON

• Total length: 11.4 in., insertable length:11 in., dia: 1.9 in., waistband fits 28 in. to 52 in., realistic textures, super-stretchy harness comfortably fit, heavy-duty metal hardware keeps dildo securely in-place, body-safe, latex-free.

WALLBANGER CLITTY TWISTER

• World’s biggest and most powerful wand, 43 cm tall x 11.4 cm head, 10 patterns of pulsations, smooth silicone head, body-safe, flexible neck, 110v-240v, 7-foot power cord.

• Reversible gyration, rotating pearls in shaft, pinpoint vibrating clit stimulator, powerful suction-cup base sticks to most surfaces, waterproof design, perfect for shower, tub, or spa.

KING COCK PLUS 10” DUAL DENSITY FAT COCK W/ BALLS

KING COCK PLUS DUAL DENSITY DOUBLE PENETRATOR

• Realistic phthalate-free, latex-free Fanta Flesh®, super-soft outer, firm inner core, wide base, ultra-powerful suction base, proudly made and assembled in America! 66

• Realistic phthalate-free, latex-free Fanta Flesh®, super-soft outer, firm inner core, wide base, ultra-powerful suction base, proudly made and assembled in America!

FETISH FANTASY EXTREME EXTREME BALL GAG

• XL Ball Gag Diameter: 2.2 in, phthalate-free, adjustable comfortable nylon head strap, heavyduty metal hardware.

FETISH FANTASY SERIES DELUXE SILKY ROPE

• Super-soft and silky Deluxe Silky Rope, 1/4” thick and 32 feet (9.75 m) long, perfect for creating elaborate body harnesses and rope restraints.

ANAL FANTASY COLLECTION INSTA-GAPER

• Insertable length: 3.7 in., dia open: 3.3 in., dia closed: 1.6 in., flexible tips squeeze together for easy insertion, instantly expands inside, superstrong suction cup base, body-safe silicone.

FETISH FANTASY EXTREME 8” INFLATABLE VIBRATING HOLLOW SILICONE STRAP-ON

• One size fits most, harness fits waists up to 50 in., length: 8 in., dia 2.3 in., lifelike outer sleeve inflates, soft silicone, firm hollow shaft can be worn by any gender, pump-ball, adjustable elastic harness.

KING COCK PLUS 7” DUAL DENSITY COCK

• Realistic phthalate-free, latex-free Fanta Flesh®, super-soft outer, firm inner core, wide base, ultra-powerful suction base, proudly made and assembled in America!

ANAL FANTASY COLLECTION ASS-GASM TRAINER TRIO

• 3-piece Ass-Gasm trainer trio, doubles as a butt plug and cockring, tapered tips for easy insertion, curved for p-spot stimulation, small, medium and large sizes, dia 1.6 in.

LELO HEX Launch Party in NYC

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Have more bedroom fun with the world’s finest lubes and intimacy enhancements

Order today from LonBrook: +61 (0)3 9466 8400 · sales@lonbrook.com · www.lonbrook.com 69

THE GREATEST ADULT SHOW ON EARTH!

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Photo credits: Synergy Magazine 71