It’s Christmas/Holiday Vibes and Festivities all around! As we wind down 2018, here’s another Synergy issue of industry goodness. Synergy accepted an invitation to visit the town of Bath, UK, known for natural hot springs, 18thcentury Georgian architecture and home to global adult product behemoth, Lovehoney. We spent the day meeting staff and learning about production, marketing and selling, check out Mia’s full report. Synergy also caught up with SHOTS Account Manager, Hein Schouten, who gave us an insight into what we can expect from SHOTS in 2019 and don’t miss the great ME profile read with Hein and also Lovehoney’s Sales Exec, Jade Bawa.
Synergy is an adult retail industry trade only publication for adults 18 years an over. If you would like a copy or require more for your staff, please email us your details.
Synergy is published five times yearly and is posted free of charge to all qualifying adult retail industry participants in Australia, New Zealand and greater Asia. All material in this magazine is subject to copyright and cannot be reproduced in part or full without written permission from the editor. By submitting an unsolicited contribution or you are invited to contribute by us to Synergy Magazine, you agree to provide us with a licence to reproduce your material, including images, in print and electronic media with the right to edit written material. Articles and advertisements express the opinion of the authors and are not necessarily those of Synergy Magazine. ABN 90 929 416 369.
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As always there are plenty of new products and trade show action to catch up on, so we’ve included the best of Germany’s recent annual Erofame Trade Show. Synergy wishes everybody a wonderful festive season and quality time with family and friends. Please be safe and we look forward to welcoming you all back in 2019. As always, we hope you enjoy this edition, we’d love to hear your feedback, and don’t forget to always send us announcements about your company, products and staff! I would like to extend a huge thank you to our contributors and advertisers.
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a c n a i B
Editor-in-Chief
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Trade News....4 Movers and Shakers....8
A Synergy Magazine PO Box 8145 Melbourne 3151, Victoria, Australia P +61 (0) 435 406 607 E Editorial editorial@synergymag.com.au Advertising ad@synergymag.com.au General info@synergymag.com.au W www.synergymag.com.au
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NEW....30 EroFame October 2018....36 FOCUS - SHOTS - Concluding 2018 on a High Note....42 FOCUS - The Lovehoney Phenomenon....44 Me - Jade Bawa....56 Me - Hein Schouten....60 Reviews....62 Best Sellers....64 Buyers Guide....68 SCENE - EroFame....78
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trade news New Product Displays from ORION Wholesale
SHOTS OUCH! Release Skulls and Bones BDSM Line The world-renowned SHOTS brand, OUCH! has added an exciting new line of products to its already extensive assortment!
were fantastic and you can check for them out for yourself on the SHOTS YouTube Channel.
After multiple successful introductions, OUCH! saw another niche in the market to strengthen the brand even more. The result is a unique BDSM line called SKULLS & BONES! A line that brings the world of fashion and BDSM together in a very powerful way!
Giving a perfect impression of what the SKULLS & BONES stand for, these superb pictures were of course used for the creation of a very handy and functional unisex packaging. The idea was to create something that really promotes and attracts a female as well as a male audience. At first sight, the packaging shows a female model, but on “opening” there is a second packaging showing a male model. That’s two options for the price of one! This gives the retailer a unique opportunity to showcase the products however they choose, to their own key audiences.
The SKULLS & BONES collection consists of a variety of products embellished with either small metal skulls or impressive metal spikes, as the main element of the design. Both are unisex and made with high-quality bonded leather for a fantastic finishing touch! Given the fact that the complete line is intended as unisex, SHOTS’ vision was to execute this idea with a professional photo-shoot in Los Angeles with top models. The backdrop for the shoot was a motor club, which combined extremely well with our male and female models in all their statement outfits. The results
And finally, there is, of course, the icing on the cake of this new and exciting line of products! With every SKULLS & BONES product comes a FREE GIFT in the form of a fashionable SKULLS & BONES patch, which can easily be attached to any form of clothing.
Wholesale are extremely popular with customers and are perfect for placing in stores.
SKULLS & BONES has something for everyone and it can be worn and used for a variety of occasions. SKULLS & BONES is definitely an added value to the OUCH! brand and will be a guaranteed market success. www.shotsamerica.com
Bonnie Rotten Earns AVN Nominations for Brazzers Return Bonnie Rotten is celebrating two AVN Awards nominations this year, earning nods for exceptional work on her eagerlyawaited Cumback. The dynamic performer’s Brazzers star showcase Bonnie Rotten: The Cumback picked up an award nomination for Best Double Penetration Sex Scene with Toni Ribas and Xander Corvus, as well as Best Marketing Campaign – Individual Project.
“Thank you to AVN for acknowledging my work this year and thank you to Brazzers for giving me this incredible opportunity to shine as a performer,” said Rotten of the honor. “After a little while away from the cameras, getting back to work felt like no time had passed, and I couldn’t be more pleased with these nominations.” Rotten will be in Las Vegas this January to meet with fans and industry pros at the AVN Adult Entertainment Expo, while promoting her upcoming appearances in new Brazzers projects, and will also be on hand at the AVN Awards Show when winners are announced, Saturday, January 26, 2019. www.BonnieRotten.com
Apart from innovative products and appealing packaging, ORION Wholesale is also known for its customer-oriented service, advertising material to boost sales, and sales displays for an optimal presentation at the point of sale. The eye-catching X-Banners, displays, standup displays and posters from ORION
There are now eight new product displays available for the following top-selling labels: Rebel, Joymatic, Medical Silicone, Power Vibes, Jülie, Smile, Close2you and Lust. The sturdy standup displays include a tester and an anti-theft device. They are perfect for the sales counter but can also be hung up on slat-wall. Interested retailers may order the standup displays for free – only while stocks last. www.orion-wholesale.com
Jimmyjane’s Focus Sonic Vibrator Gets Star Treatment Coinciding with Pipedream’s new quarterly schedule of product releases is the unveiling of the Jimmyjane Focus Sonic Vibrator, a patented high-frequency vibe that produces 31,000 vibrations per minute. “High quality and innovative products are what our customers deserve and expect— and that is our future,” said Pipedream CEO Matthew Matsudaira. “The new Focus is just the beginning of what’s to come and we will continue to work vigorously for our customers’ success and to protect our intellectual property.”
The Focus Sonic Vibrator boasts 4 intensity levels and a pinpoint tip that precisely delivers its highly concentrated vibrations. With 3 Elite Silicone head attachments for customized pleasure, users can enjoy textured stimulation with Caress, pinpoint pleasure with Aim, and all-encompassing vibrations with Embrace. The single button operation is convenient and easy to use and the EZ Grip bulb is ergonomically designed for comfortable manoeuvrings. With USB rechargeability, the Focus has a 60-minute run time after a 90-minute charge. It’s splash-proof, comes with a moisturewicking storage bag, and a 1-year limited warranty.
New State-of-the-Art Facility Added to
You asked for it, and we listened! The January 2019 ANME is expanding with a new state-of-the-art facility. The new, larger space will offer even more for exhibitors and attendees. The facility will be parallel to the convention center with direct access from the main ballroom. Exhibitors can expect more opportunities, while attendees can enjoy even more amenities. “We’ve created a space that is both functional and inviting. The new tent will be right outside of the main area, making it easy for attendees to come and go. The state-of-the-art facility will feature elevated flooring, an upgraded structure, improved heating and air, and more. We want this space to be an extension of the main ballroom and these upgrades will do just that,” says Val Jones, Show Manager of ANME. Businesses looking to exhibit at the January 2019 ANME are encouraged to contact Val immediately. Spaces are limited and filling up fast. You don’t want to miss an opportunity to take part in the largest North American business to business trade show in the adult industry. Attendees are also encouraged to register for the event. ANME is being held at the Los Angeles Marriott Burbank Airport Hotel January 13th – 14th 2019.
“The reaction to today’s unveiling has been overwhelmingly positive,” says Pipedream Chief Design Officer Kristian Broms. “We’re very excited to release the patented Jimmyjane Focus to our valuable retailer partners after this long wait.” Within Pipedream’s strategic month-long marketing campaign, the Focus was given star treatment as Hollywood performers were given a sneak peek of the product as part of the Emmy’s gift bag program. And, as promised, the item is shipping immediately. www.pipedreamproducts.com
www.anmefounders.com
trade news Sportsheets Celebrates One Year On The Evine Network
The Lovehoney Trade Team Roundup of Sexy Gifts the vibrator is also travel-friendly thanks to its USB charging facility,” Sabrina Earnshaw, Sales Manager.
The calendar can be used by everyonecouples who are looking for a special gift for their partner for the upcoming holiday season or even singles who are looking to treat themselves. It offers excellent value for money for customers with a saving of 35% on the bestselling products original MSRPs.”
Fifty Shades of Grey Inner Goddess Silver Pleasure Balls “Kegel balls snowballed into mainstream media with the release of the Fifty Shades of Grey film. Also referred to as jiggle balls or ben wa balls, with regular use these little weighted balls, can strengthen your pelvic floor muscles, making your vagina feel tighter and improve bladder control. If that wasn’t enough, strong pelvic muscles also lead to more powerful sensations during stimulation and stronger, more intense orgasms. The pleasure balls come complete with presentation box and are supplied with a Fifty Shades of Grey storage bag, making them an ideal gift for fans of the books,” Jade Bawa, Sales Executive.
Fifty Shades Freed Pleasure Overload 10 Days of Play Couple’s Gift Set
Recently, Lovehoney conducted global research which found that 56% of couples found the festive season to be the friskiest time of the year and 57% admitted that the chilly seasonal weather turns them on so with less than a month to go until Christmas, the Lovehoney Trade Team has have listed their top picks for Christmas gifts from the their Fifty Shades of Grey Official Pleasure Collections. Fifty Shades of Grey There’s Only Sensation 24 Days of Tease “This Limited-Edition calendar has been a huge hit with customers all over the world,” comments Kate HodgsonEgan, International Sales Manager at Lovehoney. “The calendar contains six different products for women, six for men, six for couples and six for couple bondage. It also includes the popular Greedy Girl rabbit vibrator.
“If you have some time off over the festive season and are planning on having some frisky festive fun with your partner, then this is the gift for you. Each day open a mystery door to reveal a new way for you and your partner to play together. Containing toys for him and her, the sensual pleasure toys offer all kinds of intimate stimulation, while the bondage accessories make the perfect introduction to sensory and restraint play, “Laura Wood, Sales Executive.
“If you prefer less insertion but more G-spot stimulation, then this is the ideal rabbit vibrator. The slimline silicone shaft has silky smooth contours that make insertion a dream, while the curved tip nestles against your G-spot. Powered by twin motors, eight patterns of vibration let you explore waves of thrilling new sensation – and what’s more, each pattern can be directed through twelve levels of intensity. Fully waterproof for versatile bedroom and bathroom play,
Department of Health
Therapeutic Goods Administrations Prior to making a final decision on possible amendments to the Poisons Standard schedule for alkyl nitrites, the TGA decision-maker (delegate) has requested that further public consultation be undertaken. There will not be a decision announced on alkyl nitrites on 29 November 2018. 6
Fifty Shades of Grey You. Are. Mine. Metal Handcuffs
Fifty Shades Freed Come to Bed Rechargeable Rabbit Vibrator
Australian Government
The reasons for considering amendments to the Poisons Standard for alkyl nitrites, the main component of “poppers”, arise from the need to balance several factors: The products have significant use among a number of groups in the Australian community.
From the quality of our products to our commitment to helping people experience self-intimacy, keeping couples connected - all couples connected, is what we do” said Julie Stewart.
“Handcuffs are an absolute bedroom essential for any couple and these sturdy steel cuffs make wonderfully versatile restraints. If they are not a staple in your toy box already, they are a great way to introduce submission to your sex play. Each wrist cuff is engraved with the Fifty Shades of Grey logo and ‘You. Are. Mine’, offering a unique and elegant twist in homage to your Christian Grey and Anastasia Steele fantasies,” Laura Wood, Sales Executive. www.lovehoneytrade.com
Australian TGA Announces Further Public Consultation on Access to Alkyl Nitrites Because many products contain prescription-only substances, such access may not be legal. While many people apparently use inhaled alkyl nitrite products without adverse effect, some serious health impacts have been reported in certain users
With over 25 years in the adult toy industry, Julie brings her ‘sexpertise’ to Evine After Dark. Every month between her style of educating, her ease of communicating and the fun the ladies have on set, it’s brought rave reviews from viewers. Julie Stewart, the president of Sportsheets, Inc., is on a mission. Once a month she flies to Eden Prairie, Minnesota to expand the conversation on sexual wellness, how couples can stay connected and introduce sex toys to mainstream America. For an entire year, she’s been a regularly featured guest on the home shopping channel, Evine.
Stewart says, “We’ve needed a safe place to talk about adult toys and their health benefits. Being able to bring this conversation to a national audience has been amazing. The more we can talk
honestly about what interests us and the more comfortable we are with our bodies, our desires, our questions, the better. It’s life changing!” The partnership between Evine and SPORTSHEETS and the showcasing of the newly released Sincerely, Sportsheets line; that includes vibrators and Kegel balls has proven that there is an audience who wants these products and who want to be part of the conversation. “It’s been an incredible year and working with Kimberly, and the whole Evine team has been a remarkable experience, for the whole SPORTSHEETS team and me,” said Stewart.
www.sportsheets.com
In September of 2017, Evine launched “Evine After Dark”; a two-hour latenight adult shopping show hosted by Kimberly Wells, who is both vibrant and personal. In what feels like the comfort of your living room, viewers are let in on an intimate and honest discussion about sex toys, pleasure, playing, connecting and exploring. One viewer said, “It’s like having a conversation with friends!” When I met Nicole Ostoya at ANME in 2017, she told me that Evine was about to launch their ‘After Dark’ series. Not only did we hit it off at once, I knew that SPORTSHEETS had a lot to offer and that this could be an incredible partnership.
from both inhalation and ingestion of alkyl nitrite containing products. These include loss of vision (maculopathies or retinal damage) and presentation in hospital emergency departments and subsequent hospitalisation due to methaemoglobinaemia. Methaemoglobinaemia is a very serious condition which results in less oxygen delivery to bodily organs resulting in chest pain, shortness of breath, altered mental state and possible permanent organ damage. More commonly, the alkyl nitrites can cause low blood pressure, tachycardia, dizziness, nausea and fainting, especially
if the user is taking certain prescription medicines. There is some, incomplete evidence that particular members of the family of alkyl nitrite substances may be more toxic than others. In order to assess the possible impact of different approaches to access and safety controls on risks associated with alkyl nitrites, a discussion paper outlining these factors will be published on the TGA website. This will include discussion of a range of possible options on access controls. These range from
general (unrestricted) sale, through to access in pharmacies, pharmacist only access, prescription only access or prohibited substance status, and whether it is appropriate to apply different access controls to different members of the alkyl nitrite family of substances. Interested individuals and organisations will be invited to provide submissions in writing by 15 January 2019. The TGA also proposes to hold public meetings in Sydney and Melbourne at the end of January or early February 2019. www.tga.gov.au 7
MOVERS & SHAKERS
Promote yourself and your new staff here. Send a photo and a short introduction to editorial@synergymag.com.au
COTR INC Scala
Pjur group
Since then, Corynne's experiences have shaped her quest to help create a sex-positive world through consent-centered education and open conversation. She’s taught numerous pleasurecentered workshops, private parties and public events such as the 2016 and 2017 Sex Expo in Brooklyn, N.Y.
Eldorado
Corynne’s journey in promoting sex positivity has brought her to COTR, a manufacturer that’s dedicated to creating modern, highquality products and prioritizing a sex-positive, inclusive approach.
Liliana BRENNINKMEIJER International adult wholesaler Scala has appointed Liliana Brenninkmeijer as its new brand ambassador for CalExotics. Brenninkmeijer will be Scala’s primary go-to person for all CalExotics-related matters and will help retailers maximize the brand’s sales potential. “The addition of Liliana Brenninkmeijer as our specialised CalExotics brand ambassador opens the door to new, exciting developments in the exclusive Scala and CalExotics partnership,” Scala said announcing her appointment. “Liliana’s diverse background in consumer psychology, erotic B2C retail and product development ensures she is able to interpret current market trends and help retailers use them to maximize their own CalExotics sales potential,” Scala said. “Liliana will be dedicated to developing CalExotics’ brand presence on the European market, working on brand awareness and promotion in conjunction with the Scala sales team and CalExotics representatives, which translates into in-store trainings and workshops for Scala retailers, plus the creation of new marketing materials to help boost sales. “We’re excited about Liliana arrival, as her professional experience and social, energetic personality will no doubt benefit the promotion of CalExotics as a must-have, quality brand in any retail assortment.” Brenninkmeijer worked as a retail assistant at Pure Lust Boutique in Amsterdam and later was recruited by LELO as business development manager for Benelux. “I am very excited about my new challenge at Scala, as the company’s impressive heritage in the industry and its international presence as a premium distributor offer many dynamic prospects,” Brenninkmeijer said. www.scala-nl.com 8
Corynne McPETERS
Dennis GREVELDINGER, Johanna HÖLLRIEGL, Sascha ENGLER, Nadine DORNER, Rialda TIGANJ The pjur group has continued to expand this year, appointing an additional employee to the Marketing, PR, Quality Management, Procurement & Logistics, and Finance teams. Dennis Greveldinger has joined the Marketing department as a new Marketing Manager. “We urgently needed additional support in marketing due to our success in recent years,” explains Michael Bart, Head of Global Marketing & Online Marketing. “We are delighted to have found this in Dennis Greveldinger. He will primarily be involved in conceptual and projectbased work.” Elisabeth Dahmen from the PR & Communications department will be starting maternity leave at the start of 2019. As a result, Johanna Höllriegl has joined the team as Global PR & Communications Manager. “I am delighted that we were able to find someone so quickly to take on these tasks together with Vanessa Melchisedech. Ms Höllriegl will support our team here in the long term and I am already looking forward to working with her again when I return to work at the end of 2019,” says Elisabeth Dahmen.
can continue to be distributed in these areas,” explains Andrea Giebel, QMB at pjur. The fifth new employee is Rialda Tiganj, who has joined the Finance and Office Management departments. “We needed an extra team player in these two departments, not just because of the acquisition of the US business. We are delighted by her commitment and support,” comments CFO Patrick Giebel. “We have to expand our workforce to keep pace with the international success of our products and business relationships. We urgently needed additional support – not only in Communications but also in Procurement, Quality Management, Logistics and Finance. So we are delighted to welcome these new faces and look forward to shaping a successful future together,” explains Alexander Giebel, Founder and CEO of the pjur group.
Hailing from Philadelphia, McPeters moved to NYC to attend NYU, where she studied gender and sexuality, as well as experimental and musical theatre. She volunteered and later worked for the NYU LGBTQ student center, where she facilitated student clubs, coordinated lunchtime education seminars about Queer Sexuality and Identity, and led SAFE ZONE 101 and 201 trainings for RAs, students and faculty. McPeters’ passion for sex-positive education led her to NYC’s West Village Pleasure Chest, where she took on the role of customer associate and sex specialist at Pleasure Chest in NYC's West Village.
Working alongside Alicia Sinclair and the entire team at COTR, Corynne is dedicated to making sexual health knowledge accessible and advocating for sex-positivity. "I am super psyched to join the COTR sales team and feel such excitement about what the future holds,” McPeters said. “I've been a fan since I felt the Rimming Plug demo in a Pleasure Chest staff training three years ago. As COTR flourished, I began to recognize them as what I believe to be an amazing influence on the landscape of the industry. I feel so lucky to be working for a business that prioritizes education, quality and inclusivity." www.cotrinc.com
www.pjurlove.com
PHS
Sascha Engler joined the Procurement & Logistics team in July 2018. He is working with Sandra Wet-tengel in Procurement and Nike Giebel in Logistics. “Sascha has a lot of experience in this field and is a real boost for our team in Luxembourg. He has already become a fully-fledged member of the team,” adds Ralph Ehses, COO and Head of Procurement & Logistics. The Quality Management department has also grown. Nadine Dorner joined the pjur QM team as As-sociate QMB in August 2018. “Nadine Dorner has the expertise and experience we need in the field of quality management. She is helping the pjur QM team monitor and continually optimize our quality processes to ensure our products meet the regulatory requirements of our different sales regions and
COTR, Inc., the premium manufacturer behind top sexual lifestyle brands b-Vibe, Le Wand and The Cowgirl, is pleased to announce the addition of Corynne McPeters to their sales team. The newly minted account executive brings with her six years of adult retail experience as a sex-positivity advocate.
“We’re thrilled to welcome Corynne to the sales team,” said Alicia Sinclair, COTR Founder and Certified Sex Educator. “Her dedication to promoting sex positivity and education reflects our principles exactly; and we’re truly lucky to have her join us in our mission. I’m very excited about passion for COTR brands and her enthusiasm about our products.”
PHS International is pleased to welcome industry veteran Jenny Tse as the newest addition to the company’s sales and development team. As Sales & Product Development Ninja, Tse will use her knowledge of manufacturing and materials, as well as a strong Rolodex, to help expand PHS’s presence in the international adult retail space. Tse comes to PHS following more than two decades of adult retail and development experience. With unique insight into adult product manufacturing and merchandising, Tse is well-prepared to fortify the PHS team and contribute to the company’s growth.
Jenny TSE
“PHS is a perfect fit for me and my skill set, and I’m exciting to be part of a company that has truly blazed trails in the adult space – especially for the LGBTQIA+ community,” Tse said “I am fortunate to have experience in almost every corner of the industry, from retail and sales to development and manufacturing, and I know I
can strengthen PHS’s team with my supportive and friendly work ethic.” In addition to supporting PHS’s loyal customer base and building accounts, Tse also will be involved with marketing, product education, and developing existing product lines. “Jenny brings a variety of assets to PHS; the fact that she can wear multiple hats and have her hands involved in different sectors of the company makes her especially valuable to our small business,” PHS International General Manager Michael Merrill said. “Jenny is a tech wizard and has brilliant product ideas, and her array of talents are enviable. It’s hard to give a title to what Jenny does, so we created one uniquely for her.” PHS International’s legacy as a gay-owned and inclusive manufacturer – having been the first to introduce Pride merchandise into brick-and-mortar retail more than 20 years ago
Patrick LYONS Patrick Lyons has re-joined Eldorado Trading Company as marketing director. Lyons has more than 20 years of professional marketing experience in manufacturing, distribution, consumer packaged goods, and e-commerce. He will be developing and implementing an overall corporate marketing strategy to translate the company’s business objectives into strategies that drive growth. He will also work towards enhancing and growing the relationships with manufacturers and retailers. “It’s like coming home and I couldn’t be more excited to rejoin such a dynamic leader in adult distribution,” Lyons says. “I’m excited to use my enhanced knowledge not only to help Eldorado, but also assist the growth of our customers and manufacturing partners.” Before rejoining Eldorado, Lyons served three years as the vice president of marketing for Pipedream, Jimmyjane, and Sir Richard's. “We are very excited to have Patrick back on the Eldorado team,” said Wanda Garland, CEO of Eldorado. “His experience in all aspects of the industry will compliment our strategy for Eldorado to continue to be an innovative distribution leader.” www.eldorado.net
– gives the company a special presence in the adult industry, and Merrill said he’s especially honored to have Tse join his inclusive and colorful team. “Being a rainbow business is something near and dear to our hearts, and though serving the LGBTQIA+ community is just a portion of our product focus, it’s an important part of PHS International’s heritage,” Merrill said. “It means so much to us to share our roots and legacy with Jenny, who shares our core values of inclusivity, accessibility, and true value.” www.phsinternational.com 9
MOVERS & SHAKERS
Promote yourself and your new staff here. Send a photo and a short introduction to editorial@synergymag.com.au
The “new” Pipedream has emphasized the importance of investing in our people and promoting from within, so it is with great pleasure that we announce the recent promotion of Brian Sofer to Director of Marketing. “Brian’s dynamic marketing experience and expertise working with distributors and retailers is well suited to guide the Pipedream marketing team,” said Matthew Matsudaira, CEO of Pipedream. “His expertise in marketing strategy and retail marketing will complement Pipedream’s growth initiatives. We have already seen his impact to the business as well as his team.”
Brian SOFER
Brian came to Pipedream four years ago with over 20 years of marketing experience. His career began as an online consultant in 1995 before flourishing across a wide range of clients in the adult, music, extreme sports, and smoke industries. His diverse background has proven extremely valuable as he’s navigated clients large and small, mainstream and
counterculture, honing his ability to effectively communicate to a wide range of demographics and continuously implement integrated marketing strategies with profitable results. His new role as Pipedream’s Director of Marketing proves a culmination of all of his experience as he works to focus our marketing team’s efforts and resources on the direct needs of our retail and distributor partners. He strives to assure our customers that their success is our #1 priority as well as our ability to retain and generate happy, repeat consumers. “I’m extremely grateful for this opportunity. Pipedream is absolutely thinking and acting differently, and our future is very exciting,” said Sofer. “We've got a whole new focus for the company and it starts with putting our partners first. We will continue to innovate both with our product and our marketing tactics to ensure our customers thrive.” www.pipedreamproducts.com
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Pipedream continues to expand as they welcome Tami Aguilar to the team in a newly developed position as VP of People. “The next chapter of Pipedream’s success is largely predicated on its people and culture and we are excited to have Tami join us. Her aptitude, experience, and high bar make her an asset to the Pipedream team,” said Matthew Matsudaira, Chief Executive Officer. “Tami will play a pivotal role in the company’s future growth by helping us attract and develop strong and diverse talent that will enable us to achieve greater success.”
Tami AGUILAR
Pipedream prioritizes not just the goals of the company, but their employees’ personal career aspirations as well. Tami will spearhead this initiative by fostering a culture that ensures employee growth by implementing new programs for company-wide talent development. She strives to establish Pipedream as “the employer of choice” not only to retain our talent, but also to attract new talent with diverse backgrounds that will
enhance the business’ continued growth. She will also work to update and streamline the company’s HR processes and systems using the highest compliance standards to drive efficiency. Tami comes to Pipedream with 20 plus years of experience in HR, working her way up from an HR Assistant while attaining her bachelor’s degree, to her most recent position at Amgen—one of the world’s largest biotechnology companies—where she evolved over a 15-year tenure from HR Manager to Head of Quality for HR. She brings with her a range of skills and experiences including performance management, talent management, organizational development, talent acquisition, organizational design, executive coaching, and change management. “I believe in the vision and leadership principles of Pipedream,” said Aguilar. “I look forward to being part of this upward momentum and hope to make a lasting impact on the company.” www.satisfyer.com ⋅ Distributor prices upon request. Your contact: info@satisfyer.com PATENT PENDING (P 3 228 297 A1, US 2017/0281457 A1, CA 2 943 097 A1, WO 2017/174607 A1, AU 2016208327 A1, JP 2017-185220 A, MX 2016015501 A, CN 107280939 A, BR 10 2016 023617 7 A2), REGISTERED GERMAN UTILITY MODEL (DE 20 2016 008 435 U1)
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Focus Synergy caught up with sales dynamo Hein Schouten from SHOTS to recap the last 12 months and see what exciting new developments we can expect.
CONCLUDING 2018 ON A HIGH NOTE
How would you recap the last 12 months for SHOTS? The last 12 months have been a rollercoaster, in a great way! We finished a successful year in December 2017 and started again full power in 2018. Not an easy year for breaking records as 2017 was such a huge success. SHOTS Europe has created a strong foundation over time and our brands are well known and our customer base is big, loyal and still growing, which results in a very satisfying growth for 2018. Of course with the huge expansion SHOTS has had over the last few years, doubling the turnover is not possible anymore. It is the stable factor in our organisation that gives us confidence for the future and belief that we can do the same with SHOTS America. Our American dream wasn’t always easy. The first few years we were new to the market, people had to get used to the new kid on the block, but oh what a great year we had! The loyalty and enthusiasm of the American customers has been
overwhelming. They understand now that we do it a bit different to what they are used to with their current suppliers and that we are investing to stay in this market for the long term. They now recognise that for us, the only way is up. The growth of our Australian and New Zealand markets in 2018 was also very important to us, as they have been a large influence on the expansion of SHOTS America this year. Shipping our goods out of LA or China, instead of Holland, has seen the frequency and size of the orders increase substantially. The growth of SHOTS worldwide comes from several factors. Firstly the trust that customers have in our new releases because they know that they always sell well. Then add the innovation of those same new lines to stand out from the rest of the market. Not to mention the relationships that are new and promising and friendships that go back for years. It all comes together with SHOTS.
What have been some of your highlights?
designing and creating different products that have a story to tell and which sell well. It is not easy to always be innovative but you can guarantee that we give 100% effort to deliver that every time, and it seems to work very well.
The highlights of this year are both the SHOTS parties, one in Holland and one in LA. Both parties are unique and mean a lot to us and to our customers. Then another highlight is winning ‘Company of The Year’ for 8 years in a row. This recognition is the crown on our work.
What trends and product developments can we expect to see from SHOTS in 2019? We released many different and great selling products in 2018. In October 2018 we introduced a few brands which will hit the market in early 2019. The first one is called SEXERCISE. This
rechargeable toy line is designed not only for pleasure but also has the capability, via built-in sensors, to train and measure women’s pelvic muscles. All this via a Fit Watch included with the toy that also tracks daily results. This is a super innovative and unique product and pre-sales are already showing it to be a big hit. Also in 2019, we will launch our new brand IRRESISTIBLE. This new line consists of 4 suction toys and is one of only two legal air suction category brands in the world. Due to the different technology that is patented, these toys are unique in their kind. They give the same
How is the market in the Australian region reacting to SHOTS items in comparison to other regions, are there any region-specific sales trends? orgasms as the top-selling competition air suction brands, however, as far as price/quality ratio goes they are the best deal you can get. The launch will be huge and the expectations are enormous and after working for two years on this project, we are delighted to show it to the world soon.
SHOTS has established itself as a quality manufacturer in a short period of time, what are some of the factors contributing to this success? The SHOTS family makes us a success. Our SHOTS team is a real team. They listen to the market and they listen to each other. They mainly focus on
At SHOTS we think the Australian-New Zealand market is overflowing with too much product that has many similar designs and much of the same packaging. So, over the last few years, we have seen with our new releases, the success is in the unique concept of the product. Luckily nowadays SHOTS works almost exclusively with these distinct ideas. For example; MANCAGE, ELECTROSHOCK, SLT, JIL, SKULLS & BONES, CRYSTALINO, and ELEGANCE are all distinct brands with unique concepts. Then we have the long-standing lines that created and continue to create brand awareness like; OUCH!, FIST-IT, GC, and LOVELINE. The price also plays a huge part! For example; the market has
a lot of male pumps and many brands have the same kind of pumps. So one would say it’s very difficult to be successful with pumps. With our brand PUMPED, we increased the quality by changing the TPE parts for silicone and compared to the competition our products got much better, while still delivering at a better price in great packaging. So the concept makes sense and even when products have plenty of competition, if the different factors are right, the brand will be a success.
We’ve seen you at just about every trade show and every country, you have a heavy travel schedule, how do you balance work and private life? We now have a worldwide sales team comprised of seven people, so we can divide ourselves over the trade shows more efficiently. Nevertheless, there are a lot of trade shows and you do have to sacrifice something of your personal life but you do get a lot in return. For instance, the people I get to meet and bond with while growing the SHOTS brand around the world is priceless!
www.shotsamerica.com 42
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Focus
the by Mia MORE
Within 16 years Lovehoney has grown to become the UK’s largest manufacturer of sex toys, employing around 250 staff globally. In the British tax year 2017-2018 it boasted an annual turnover of around AUD $175 million; not bad for a company started by two male ex tech-journalists who each invested AUD $7800 in launching a female-friendly ecommerce business, complete with well-written, non-sleazy website copy. Proving that online customer services could be as reliable, and even better than – in-store customer care, Lovehoney soon excelled in selling sexy stock directly to women at home.
Images courtesy of Lovehoney, Visit Bath and Mia More
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In 2016, 14 years to the day since they started selling sex toys online from Richard’s bedroom in Bath, UK, Lovehoney founders Neal Slateford and Richard Longhurst were awarded the ‘Queen’s Award for Enterprise in International Trade for outstanding growth in overseas sales’. We all know sex sells or we wouldn’t be here, but it seems Lovehoney’s achievement has made the Adult Erotic industry acceptable and respectable – even to the Commonwealth’s reigning monarch. The award, described as 'the highest accolade for business success', allows Lovehoney to use The Queen's Award emblem in advertising, marketing and on packaging for a period of five years as a symbol of quality and success.
Lovehoney also embraces partnerships of the more anti-establishment variety; from rebel rockers Motorhead and Motley Crue, to achingly on-trend, female-focused TV show American ‘Broad City’, and
aspirational luxe brand Coco De Mer. Of course, it would be remiss to chart Lovehoney’s ascent without mentioning how intrinsically their success has been bolstered year on year by an exclusive relationship with
Despite such savvy silliness, sex toys have become a serious game. E.L. James and her Fifty Shades, for which Lovehoney have the licensing rights to design, manufacture and sell the official products. This was an incredibly astute move by Longhurst and Slateford, who approached the publishers when the books were still a shock success but not yet a worldwide phenomena – let alone a Hollywood film franchise. It wasn’t just forward thinking with regards the financial implications: just as non-readers who hadn’t picked up a book in years invested in the Fifty Shades trilogy, so Lovehoney’s accompanying Official Collection proved invaluable in opening the Sex Toy industry up to a whole new client base, rendering not only sex toys but BDSM increasingly acceptable, less intimidating and even appealing. In April 2018 Lovehoney took full advantage of the British national diary and launched the irresistibly-named, silver Markle Sparkle Finger Ring and the gold Royal Wedding Love Ring to slip
onto your Prince Charming’s, er, “Prince Charming”. It seems Novelty is far from a naughty word if it gains column inches and international exposure, all without the expense of traditional advertising. Despite such savvy silliness, sex toys have become a serious game. Telemos Capital approved of Lovehoney’s canny business methods and predicted potential for growth, as just a couple of months later in June 2018, the Swiss investment firm acquired an undisclosed percentage of the Bath company; ostensibly to enable the Bath firm to invest in new technology and marketing as well as to fund expansion into new overseas markets. Interestingly, it was back in 2012 that Lovehoney first made its appearance in the public consciousness, during a UK Channel 4 documentary entitled ‘More Sex Please, We’re British’. This included fly-on-the-wall footage of the personnel in
the Returns department, rubber gloves at the ready, bravely honouring Lovehoney’s celebrated, ‘One Year Product Guarantee’ for faulty or unloved goods – ugh! Humorous maybe, profitable certainly. This one-hour documentary alone almost caused the company website to crash due to the amount of orders received immediately after broadcast. Indeed, even today the doc spikes sales every time it’s shown – on US Netflix too – and Lovehoney’s expanding warehouses in Atlanta exploit every opportunity to increase the company’s presence across North America. Two UK TV documentary series ‘Frisky Business’ (2014, 6 episodes) and ‘The Joy of Sex Toys’ (2016, 4 episodes) followed, making much the same splash: endless repeats of salacious sex toy footage are clearly worth their weight in gold. In 2017 Lovehoney founders Longhurst and Slateford featured on the
Ch4 UK TV series ‘How D’You Get So Rich?’ hosted by Canadian comedian Katherine Ryan, which only served to further cement Lovehoney’s success and emphasise its influence within the Adult arena. But for all Lovehoney’s Best of British smut-style screen footage and tongue-in-cheek PR stunts there are also very serious technical advances going on inhouse, as the company draws on its extensive experience in the industry to manufacture ever more effective ways to please its clientele. At hand to help is the everpresent Lovehoney Community (originally named The Orgasm Army) that grew with the company as an increasing number of customers submitted an increasing number of product reviews. Very early in its history Lovehoney began to capitalize on this peer-PR resource, soon deciding to employ an in-house team of Community
moderators for its dedicated Lovehoney forum. Thanks to their unrivalled 200,000 candid sex toy and lingerie reviews (and counting!), Lovehoney can rely on its Community to suggest improvements to a product and ensure that if a product tweak or few is needed then its prototype can be conveniently remedied in-house, before the final manufacturing process and the item’s ultimate release into the wider public arena.
A Visit To Lovehoney HQ Being sex-tech geeks and avid fans of alternative entrepreneurship, when Synergy was invited to spend a day at Lovehoney’s company headquarters in the historic city of Bath we leaped at the chance. A UNESCO World Heritage Centre Bath may be, but not for us the Roman spa, stunning Georgian architecture or Jane Austen references, instead, we headed to an area of the city where a British company was making history in its own
Focus subversive way. There, a low-key residential road met a small industrial estate, with a pub oh-so conveniently situated in-between. Our day started directly opposite the pub in Lovehoney’s main building. Comprising of a reception area, upstairs offices and the all-important warehouse, Product Director Bonny Hall talked us through Lovehoney’s own-brand items: from their first ever product, the Jessica Rabbit in 2002,
to the newly updated happy rabbit® collection in 2018. Bonny described that during this time Lovehoney had narrowed down the essence of a marketable Rabbit vibrator to the essential requirements of being powerful, quiet, waterproof, silicone, rechargeable (yet holding onto power) and having a decent running-time. Different trends collated from searches in the online store, such as ‘girthy’ and ‘realistic’ typed together with words like
‘vibrating dildo’ helped form each ensuing toy collection, as did the aforementioned online Lovehoney Community. Being an international forum, this exceptional resource was then collated to tailor the products to regional preferences across the globe, such as vibrator colour and girth. As Jade Bawa, Lovehoney Sales Executive for Europe and Australia later explained, “that’s where the Slimline comes in.”
The happy rabbit® Scientific Study
Lovehoney’s Manufacturing Process
Bonny presented the results of a scientific study Lovehoney had commissioned in partnership with Dr. Nicole Prause, founder of the sexual biotechnology company Liberos, involving the recently updated happy rabbit®. Prause enlisted the help of nineteen women from varied backgrounds, over half being women of colour. Most of the nineteen subjects (with a median age of 31) considered themselves heterosexual, and all participants were sexually active – and comfortable enough in themselves to visit a laboratory for two monitored sessions of masturbation. There, amongst other tests, Dr. Prause was able to take a cross-section of measurements such as brainwave activity and anal contractions, as well as recording emotional states before and after masturbation.
Fine-tuning each own-brand Lovehoney product such as happy rabbit® was the work of our next speaker, Paul Jaques. Once product designer at Powertools, then GM at Lelo in Shanghai, two different industries with a surprising amount in common, Paul has been Quality and Technical Manager at Bath HQ for the past five years, and was perfectly placed to talk us through Lovehoney’s design process. He said that after an initial idea has been explored (this can even be a pencil drawing on a piece of paper), the blueprint for a product is drawn on a computer in 2D, before being transferred it a 3D-printer in order to produce its polylactide prototype - all in the space of around six hours, which is infinitely better than having to wait weeks for an oldfashioned clay mock-up. From this hollow model the team can get straight to work on where to fit which electronics (motor/s, circuit board, battery) to get the item functioning at its optimum. Sex-tech geekery satisfaction!
The lab results showed that the women reached orgasm quicker using manual masturbation (6.5 minutes by hand versus 26.4 minutes with a happy rabbit®), but that during playtime with the happy rabbit® they experienced higher levels of excitement as well as longer-lasting orgasms; 23.3 seconds, as opposed to 19.9 seconds during manual masturbation. Bonny confirmed this data demonstrated, “We now have scientific proof that women enjoy longer and more pleasurable orgasms when using a vibrator.”
The prototype is then produced in China, and its first draft returns to rigorous quality control testing in the UK before being handed out to a select team of sex toy enthusiasts for testing. The products are then tweaked and optimised thanks to extensive feedback from user questionnaires and comments – a Community resource with which precious few manufacturing companies can compete. Having all this input and technology on tap means that it now takes only around eighteen months from concept to completion for the tried and tested product to hit the store: impressive!
Focus Uprize The latest Lovehoney phenomenon, the Uprize Remote Control Erecting Realistic Dildo was introduced to us by Paul. Paul explained how the mechanics were based on a little wooden giraffe on a thimbleshaped stand, where as you pressed the base the animal’s legs collapsed under it; the other modeled on a toy snake that could move, extend and compress, yet also retain its core size.
various prototypes, 3D SLA modelling, reviewer trials plus repeated trips back to the drawing board, bedroom and beyond – taking around 20 months to get right. But hey, the investment was worth it: in pushing new boundaries Lovehoney made Uprize a genuinely unique product, creating a worldwide first (and no doubt plenty of less professional giggles!) in the process.
Combining similar elements of flexibility in an electronic adult toy was a real challenge: Uprize needed to be built around lightweight, segmented articulated sections that could either lock and stay firm, or unlock and be floppy – without a noisy transition in between. This led to Paul and his team developing Lovehoney’s very own, brand-new AutoErect patented technology, with the whole process – including
Lovehoney designs and sells well over 300 of its own products a year, so perhaps unsurprisingly considering its exceptional Community resources and growing international position in the market, the company shrewdly keeps much of its stock in-house, sharing carefully curated items with selected Distributors and Trade partners worldwide.
The Future of Sex Toys and Lovehoney Funnies Then followed a discussion on the future of the adult industry. This was again chaired by Paul Jaques, who explored subjects as diverse as advances in materials and technology; Artificial Intelligence and silicone sex dolls, motion sensor toys and Teledildonics (sex toys for longdistance or virtual fun); nongendered and non-anatomical sex toys; developments in battery lifespan and weight inspired by the electric car industry; and the manufacturing of more ecological biodegradable packaging and products in general. Alongside Paul sat Lovehoney Channel presenters Jess and Sam to shed light on Lovehoney employees’ most frequently asked questions such as, “What’s it like working at a sex toy company?” Jess, ‘It’s eye (and all-orifice!)-opening: you become ‘dick blind’ very quickly. You think you’re open-minded and then you become ‘open-minded with crowbars’’. And ‘Which is the
coolest sex toy Lovehoney has produced?’ The response being Coco de Mer’s Nell Pleasure Seed, a 18K gold-plated vibrator in the shape of the coco de mer seed, named after Charles II’s mistress Nell Gwyn and retailing at a cool AUD $21,000. Sam also spoke about sex education, and how alongside factual and practical STI and pregnancy avoidance, teaching about sex for pleasure was all-too overlooked, especially for women: ‘You know how to eat but you still need to be taught how to use a knife and fork’. Point taken (see what we did there?!).
“What’s it like working at a sex toy company? ” ‘It’s eye (and all-orifice!)-opening: you become d‘ ick blind ’ very quickly.
LH HQ’s Bath Warehouse
staff confidently located orders, packing items into carefully sealed, unbranded and understated brown cardboard boxes – without a barbecue tool in sight.
After that shocker it was time to get things moving, so we were invited to explore Lovehoney’s backend (metaphorically speaking). It goes without saying that with multiple variations of any one product there were thousands of sex toys stored in the company’s cavernous two-story warehouse. And amongst them, utterly unfazed by truncated silicone body parts and medical fetish kits, the Bath
Synergy was lucky to enjoy a personalised tour of Lovehoney Towers thanks to the company’s ever-hospitable PR & Communications Executive, Jacqueline Cameron. Jacqs explained that each item in the warehouse was stored under its own stock number on a shelf (or few), and that due to the sheer volume of new product releases every season.
After warehouse photo opportunities we left Lovehoney’s Reception building and crossed the road, passing the pub to continue towards Lovehoney’s second set of buildings. This was where the Customer Advisors were situated, headsets on, tapping away on LiveChat in multiple languages, ensuring that the company’s trademarked promise of ‘The Sexual Happiness People’ was fulfilled in a respectful and engaging manner (Sense of Humour being listed in the job description of each Customer Service Advisor as an essential requirement for each applicant).
Focus Thrusting and Beaded, originally launched in 2012. For the latest happy rabbit® collection (launched in Australia in Autumn 2018), Jade confirmed that in true Lovehoney style, ‘We’ve put every website review back into our product development. So, if a customer says, “It would be more comfortable if these ears were a millimeter closer to the shaft,” or “If this had this motor in here…” that’s where the latest product development has come from. Because of our Community, we have every confidence that this is the product the customer is wanting at this price-point in the market.’
Jade Bawa, Sales Executive for Europe and Australia Popping into the office of the multilingual Lovehoney Trade team, Synergy immediately spotted an array of industry awards sparkling in the sun on the windowsill. We sat with Jade Bawa, Sales Executive for Europe and Australia, who talked us through her favourite Lovehoney Trade items – like the deliberately non-denominational Fifty Shades calendars. Firstly, Jade talked us through the ‘Pleasure Overload: 10 Days Of Play’ Couple’s set, pitched as an excellent introduction to the brand. Here, ten mysterious doors hid sensual items such as rose-gold nipple clamps and silky purple bondage gear, cleverly packaged to be gifted at any time of year for events such as a wedding, honeymoon or birthday – or maybe just because. We then had a leaf through its big sister, the utterly covetable Fifty Shades Of Grey calendar ‘There’s Only Sensation: 24 Days
of Tease’, aimed at confident (and financially-blessed!) customers. The calendar helpfully contained instructions for each item, such as ‘use with water-based lube’ written on the back of the corresponding
window. Hidden behind day 24 was Jade’s preferred toy the Fifty Shades Greedy Girl Rabbit vibrator, ‘one of the bestsellers around the world, so one of the big selling points of the calendar.’
Expounding on the happy rabbit® brand introduced to us earlier in the day by Product Director Bonny Hall, Jade showcased an updated variety of nine different Rabbits including Realistic, G–Spot, Slimline,
If America preferred realistic styles, which Rabbits did Australians favour? ‘In Australia the demand for the different styles does pretty much follow the same as Europe and the USA: Pink is always going to be popular, the G-spot is always going to be popular. And with the happy rabbit® range you’ve got over half-a-million sold with over 1,000 5-star reviews.’ So…it’s all popular! Showing us a photograph of a storefront in Europe, complete with happy rabbit® branded window decals and hanging graphics, Jade mentioned that Lovehoney Trade are always sure to hand out happy rabbit® testers to in-store staff, ‘So they’re genuinely familiar with the product and have confidence in selling it. The pink G-Spot happy rabbit® is particularly popular with staff – and customers too’. Synergy was allowed a sneak preview of three upcoming happy rabbit® toys for couples, male and female,
due to launch in early 2019, so we would suggest you watch this space – especially given the scientific success of the brand’s predecessors! In Australia, Lovehoney’s profile has been raised by distributors Calvista, AAPD and M Distribution working to increase the UK company’s presence both online and in-store, promoting Lovehoney Trade brands in Adult outlets, lingerie retailers and big pharmacy or drugstore chains. Jade noted that these distributors offered something for every demographic, from Broad City which appealed to younger women, Blow-Yos for the males, and Tracey Cox and happy rabbit® across the board. And, of course, the unstoppable Fifty Shades juggernaut for couples and…everyone, it seemed! Indeed, since Fifty Shades became a mainstream phenomenon, first-time toy users who might have previously felt intimidated walking into bricks-and-mortar sex stores have been boosting footfall and
in-store sales worldwide. And if there’s enough diversity on offer in a collection – as there is with Lovehoney’s Fifty Shades – then, according to Jade, ‘If you’re a first-time buyer you could try out the Fifty Shades Weekend Collection Kegel Balls at a cheaper price-point. Then,
have the confidence in the quality of the product to move up to the Original Collection Silver Balls, and then maybe go for a Remote Egg from the Freed Collection. So here, Lovehoney’s Fifty Shades products give the retailer assurance for brand development, as you have the flexibility for repeat business in terms of a customer upgrading each time they purchase – and still within the same brand. Which of course we’re still developing.’ The same potential for growth can be applied to Lovehoney’s collaboration with aspirational British brand Coco de Mer, sold through distributors in Australia and New Zealand since 2017. Jade emphasised that Coco de Mer, ‘Is doing really well: there’s a lot of marketing support behind the brand, such as beautiful wooden cabinets and floral wallpaper, plus the really appealing window skins… We also had really lovely Coco de Mer champagne and
Focus canapés launches in-store for customers of adultshop.com [in Perth and Tasmania].’ With regards the brand, Jade added that, ‘the Coco de Mer Emmeline Pleasure Wand was in the Fifty Shades Freed movie, so there was a lot of exposure for the product, giving it additional appeal.’ Meanwhile, the Coco de Mer Bondage leather items sell well at the more specialist Australian BDSM stores. In terms of online versus physical stores, Jade was confident that Lovehoney offered, ‘a lot of tailored support for our brands, depending on whether the shop is online – where we supply banners, logos, social media assets – or in person. For our
retail customers we supply POS graphics and displays in-store, and also branded gift bags and travel mugs.’ At some point every member of staff at Lovehoney UK – whether they’re working in the Bath warehouse, Accounts or HR, for example – has the opportunity to access a college course in Sexual Happiness, comprising ‘anatomy, lingerie, sexual health: all sorts of things across the board’, elaborated Jade, ‘with homework which gets marked – and coursework too!’ resulting in a nationally accredited UK qualification named The Lovehoney Sexual Happiness Award, currently available only to Lovehoney employees.
PROVEN FACT It’s a truth universally acknowledged that a sexual woman in possession of a large passion is in want of a vibe. As confirmed by Dr. Nicole Prause in the latest chapter of Lovehoney’s success story, Sales Exec Jade Bawa concludes, ‘in comparing masturbating without a toy to masturbating with a happy rabbit® there was around a 17% increase in the duration of orgasms’. And Bam! Just like that, Lovehoney moves one step closer to world domination.
Onward Lovehoney It may be a shame Lovehoney aren’t sharing their carefully crafted training schemes with the rest of us in the Erotic industry, but with the company’s comparatively long history and the sheer breadth of work ongoing behind the scenes, Lovehoney founders Neal Slateford and Richard Longhurst could be forgiven for keeping as much as possible in-house – recent investment from private Swiss firm Telemos Capital aside. But if you’re aiming to
take over the world one sex toy at a time, well, even with Lovehoney’s annual AUD $175m+ turnover you’ll need extra funds to keep up the momentum. And in additional to international expansion, external investment becomes ever more essential if Lovehoney chooses to introduce an increasingly sexually scientific bent to its alreadygroundbreaking production development- that oft-quoted, incoming ‘science bit’? Readers, it costs mega-bucks.
So let’s not forget Lovehoney’s unique resource, its Community of product reviewers – people from all backgrounds, sexualities, sexes and genders. For, as the business of sex toys becomes as familiar and acceptable as the
Fashion or Beauty industries, where diversity is chronically – unforgivably – overlooked, the Lovehoney team will have a unique opportunity to set an example and to spearhead essential change. Of course,
there’s infinite work to be done in the area of inclusivity, but if Lovehoney are aiming to conquer the world; Well, ‘with great power comes great responsibility’. As is Lovehoney’s groundbreaking Uprize dildo,
another perfect example of the beginnings of something truly wonderful – especially once technology allows the Uprize to become smaller, lighter and altogether more practical for everyday pack-and-play.
Me As an international jetsetter, tell us about the travel part of your job So far in 2018 I’ve been to fourteen different places multiple times. In November, over a period of two and a-halfweeks I went to six places including Adelaide, Melbourne, Sydney, Perth (where if I’m lucky I get time to see family friends), and the Gold Coast. I caught up with stores for customer training, merchandise, planning for Valentines and Christmas, as well as distributors.
The most significant influence in my working career is
Lovehoney Sales Executive for Europe and Australia
When and how did you get into your current business? In 2015 I joined ABS Holdings as I was attracted to the fun and different nature of the industry. When an opportunity came up at Lovehoney in 2016, I jumped at the chance: I’d admired the brand for many years and relished the opportunity to work with the inspirational cofounders, Neal Slateford and Richard Longhurst.
A typical day As I work with customers in Australia, my day starts early at around 4am - 5am with a coffee or two to help me along! I then work a full day with my European customers, finishing around 6pm. It’s difficult to define a ‘typical’ day as our days are very varied: not one day will be the same in any one week. It goes from Skype calls, to face to face customer visits to checking in with the marketing team, day-trips to stores in Europe, and so many other things besides. That’s what I love the most about my job - the variety: it keeps me on my toes!
Our sales team manager Kate Hodgson-Egan, who I worked with previously at ABS. Not only is Kate a great friend, she is a fantastic manager who will always look out for the team and give the best advice. My proudest moment was when we won the ETO Award for the Best Sales Team 2018. The most memorable moments are usually at Erofame 2017, but I’m not telling you about those: what happens in Germany stays in Germany!
What do you like best about your job We have a great team and work hard, but we still have a good laugh in the office: it can be really fun.
What advice would you give someone just starting out in Adult retail today Really research the market you’re looking to go into, know what trends are out there, know what customers to look for and prepared to spend and know what they’re prepared to invest in. I think a lot of customers start up a business and get a bit lost. So before you get to setting up shop, think of the demographic of the area: is it a university area
We have a great team and work hard, but we still have a good laugh in the office: it can be really fun. full of young people, or are there older, wealthier people who live or work nearby? All this will affect which products to buy and how much of each product to buy: there’ll be a different ‘target spend’ for different products depending on the type of geographic area the shop is in.
Last book I read Selfie: How the West Became Self-Obsessed. An excellent read, very insightful and entertaining. I also keep up with industry news on my iPad via Synergy’s weekly newsletters. And no, I’m not just saying that! Additionally, between us on the Trade team we tend to read Cosmopolitan, Buzzfeed, Popsugar, Women’s Health because they publish a lot of articles featuring our products.
Favourite movie/TV show Keeping Up With the Kardashians- It is such a funny show and I love how crazy and dysfunctional they all are. Kim is definitely my favourite, as not only did she start in our industry [laughs], but she’s just as much of a diva as I am! Not forgetting that Kim features a Fifty Shades Riding Crop in a Valentine’s blog post, and the Fifty Shades handcuffs were featured on the KUWTK program as well.
My favourite place My house in Bournemouth! When you travel so much (probably about half my year is spent abroad) you really appreciate your home comforts and where you live. I am especially lucky to live on the South Coast of England where the beaches are so beautiful.
My favourite meal I try to eat healthily most of the time, I do love grilled salmon and vegetables, usually from a Jamie Oliver recipe! Although I am partial to a bar of chocolate (and a few Tim Tams when I visit Australia!)
What I wanted to be when I was growing up I had lots of different ideas but I did want to be a lawyer...maybe I liked all the arguing. And the Legally Blonde movie!
What would most people not know about me I have been learning French in my spare time for the past two years to complement the languages already in the Lovehoney Trade team. Hopefully I’ll be able to converse fluently with my customers in France soon!
When I’m not working I’d rather be doing Regardless of all the travelling with my job, I am still a real home girl at heart and I love having downtime with my family and friends, catching up over a cocktail or two.
If I could change one thing There’d be no time-differences. Or jetlag! As I travel often, jetlag can really hit me. I’ve been doing this job for two years and I’ve learned that the worst thing to do is to give into sleep at the wrong time of day. I’m always on the lookout for jetlag remedies, so do feel free to get in touch with any top tips!
Being a busy woman working on little sleep and across different timezones, have you got any life hacks you’d like to share with us? I use fake eyelashes in my morning make-up routine, because once you get good at using them it’s easier and quicker than applying mascara. I also have tattooed eyebrows.
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Me With one signed contract from the other company in my pocket, I went to see Oscar in his little “castle” in Beneden-Leeuwen, just 2 kilometers from my home. Having lived most of my life in Beneden-Leeuwen I knew, of course, a little about Shots (Google helped). But I never really knew 100% what was going on behind those mirrored windows. I remember as a teenager when we passed SHOTS we always looked to see if they were shooting a movie, only to later find out that that’s something Oscar never did. But that’s another story for another time. I had a nice relaxing chat with Oscar and he explained everything about the business, while I told him all about me and what I wanted to do. At the time I was 20 years old and still studying for my Bachelor’s Degree in the evenings. After the interview, I went home and thought about it. Then I talked over with my parents and my girlfriend about the crossroads that I now found myself at. The question was; which direction do I take now? Do I play safe and sell construction supplies, or do I go for the funny flags and mugs with penises and boobs on them? I would have to sell these to mainstream gadget stores, which is what I was initially hired for to do. I thought to myself, “you know what, you only live once”, and having come from a company where my customers studied for more years than I was old, I thought “I’ll give it a try”.
Account Manager - SHOTS When and how did you get into your current business? That’s actually quite a funny story. Nine years ago, I was working 36 hours a week for a company that sells measurement systems for hospitals. During the evenings I would attend school to get my Bachelor’s Degree in Commercial Economics. I did this job for a few months, but it wasn’t really for me. So, I sent an application 60
letter to all the big companies in the area I lived, and SHOTS was one of them. I didn’t hear anything back for a few months, because they weren’t hiring at the time. So, I signed a contract with a construction supplies company. I was about to start my new job when the owner, Oscar, called
me. He was intrigued by my application letter and wanted to see if I was available for a talk. My application letter only had a few words together with my resumé. The letter read (in Dutch): “You are looking for someone, here I am.” I did this to stand out from all the other “boring” CV’s out there and apparently, it worked.
I started at Shots on the 3rd of January 2011 as a junior account manager for the mainstream market. During my first few months we realised that driving a car to all the mainstream stores in Holland, to sell penis flags at €0,20 a piece, was not going to make us very rich. Fortunately, and just at the right time, Oscar decided that I needed a new challenge, which
was to find new customers. This was a huge success! From the start, things went really well, and the extra euros started rolling in, making yours truly a little more profit too. From there on my career took off at the speed of light. I took over the Dutch-speaking territories from my colleague Pierre, who had retired and also the UK from Oscar. I then went on to conquer Australia, New Zealand, Russia, and South Africa. Earlier this year I handed over the UK to my new colleague and apprentice Brad Taylor and started working with Spain and Portugal. And, last but not least, I started up SHOTS' latest project: the establishment and growth of SHOTS Brands in the Asian Market.
A typical day So, with that being said, my typical day depends on where in the world I am. If I am traveling to see customers in any of the above-mentioned countries, my day looks something like this; Breakfast - Taxi - Meeting - Taxi - Meeting - Taxi - Quick sandwich somewhere - Taxi - Meeting Dinner (alone or with customers) - Sleep. Now, I know that sounds like a robot that does the same routine every day, but that’s really not the case at all! It is the incredible experiences that come from traveling. Like seeing the world, meeting the most beautiful people from different cultures and starting business relationships that grow into wonderful friendships. It’s about introducing the SHOTS brands, which I am personally very proud of, to the world and expanding our success. We also participate yearly in several international trade shows, which is hard work but so much fun. In total, this accounts for about 15 weeks of my working year. For the rest of the year, you will find me in the office.
A typical day in the office is completely different and goes something like this.
I’m most proud of
I wake up, (no breakfast at home, I guess the hotel service spoils me and I’m too lazy to do it myself, I know, it’s bad). Then I drive to work in less than 2 minutes (yes, I know I should ride my bicycle). I arrive at work around 8 am every morning, have a coffee with the Logistics Team and then my day begins. Calling, emailing and handling customers is a big part of my job. This is the part that I love the most: helping, offering and selling. Planning and organising my future trips and tradeshows is another side of my day, and I’d say 20% of my time goes into product development. Every day we all have lunch together in the cafeteria at SHOTS. Then, between 5.30 and whatever time the job I was doing is finished, I go home and have dinner with my wife. Two, maybe three (ok 2) times a week I’ll go for a run in the evening and after that, we watch a bit of TV.
One of the most memorable moments was
The most significant influence in my working career was/is That would be two people. The first being my father. He taught me from a young age to be confident and social, to be a good speaker but even a better listener. He has been a businessman his entire life and I always saw him as an example. The second is Oscar Heijnen. He gave me the opportunity and saw something in me when I was only 20 years old. And now, 8 years later I am very thankful for the opportunities he gave me and continues to give me. He taught me a lot about SHOTS, about the business, about sales in general and about making relationships. So these two gentlemen have definitely been the biggest influencers of my life.
Being where I am now at just 28 years old.
In my personal life that would, of course, be my wedding on the 28th of July 2018. The best day of both our lives for sure, a day we’ll never forget! Then workwise, there are so many to mention but here goes. The moment I wrote my first order, a €400 order of penis flags, even though they never paid. The first time traveling to Australia by myself. Visiting Hawaii for a tradeshow. Having the most amazing weekend in NYC during a layover which lasted 2.5 days (great planning by “mistake” from Oscar and myself!). Also skydiving with my colleague and dear friend Ruben Deitz above the great barrier reef, and hopefully a lot more to come.
Last book I read Shoe Dog by Phil Knight. It’s great to read the success story of a man who had an idea and together with a great team created one of the biggest brands in the world, Nike. It was actually recommended by one of my closest customers, she thought I would like it, and I certainly did!
My favourite place Home.
Favourite movie/TV show Definitely “De Rijdende Rechter”, translated: the Driving Judge, a Dutch TV show about people who make big issues out of nothing and need a judge to solve the problem. Those problems could entail for example; A tree that is too green, outdoor lights that are too bright or the neighbours chickens making too much noise etc. I’m not sure the readers of this magazine will get it though, hahaha it's typical Dutch
humour. So, let’s go with some more well known international titles. I like Narcos, La Casa de Papel, Dexter, Lord of the Rings, Shawshank Redemption and the Green Mile. I also like second world war movies like Schindler’s List.
My favourite meal Japanese, and especially Sushi but not Japanese Sushi but more USA style.
What I wanted to be when I was growing up Veterinarian, well I got pretty close to that. We now work with quite a few rabbits and they are looking good. Our chickens produce pretty good eggs as well, so I guess I am quite good with animals.
What would most people not know about me As a baby, I never crawled.
When I’m not working I’d rather be doing Go on a holiday. Rita, my wife, and I love to go on holiday. At least one big holiday a year to a nice country or continent somewhere in the world.
What I like best about my job The freedom it gives me.
If I could change one thing I would have stopped Holland trading the Islands of Manhattan (NYC) for a tiny Indonesian Nutmeg island, in the 17th century… not the best deal ever made.
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Reviews
Thrusting Realistic Rabbit - Happy Rabbit
Uprize
Multifun 1 & 2
Fleshlight Turbo Thrust
Mia More
Mia More
Mia More
Peter
Lovehoney’s nine-item happy rabbit® collection is an updated version of the company’s previous 2012 collection. Being fans of Fun Factory’s Stronic thrusters, Synergy chose the happy rabbit® Thrusting Realistic Rabbit for review. At first glance the bright pink silicone didn’t strike us as remotely Realistic. However, Lovehoney’s branded packaging was smart, glossy and self-explanatory – always a bonus. We also liked the Rabbit’s freestanding flat base, perfect for solo Cowgirl action and for leaving it to air-dry after an antibacterial spray-down.
Lovehoney’s latest in-house product is an absolute marvel: a strap-on dildo that transforms from flaccid to erect. If you’re a fan of the male member or simply a sex-tech geek you’ll find the Uprize a thing of great beauty with genuine aesthetic appeal.
Multifun 1 and 2 may initially look identical, but there are a few differences. Aimed at the female market, Multifun 2 – the pink model, obvs – is 5mm wider and 7g heavier than its blue brother, offering slightly wider and more substantial arms than the Multifun 1 for increased clitoral coverage. The male-orientated Multifun 1 model in blue (sigh…) has slimmer tongs than its sister for easier insertion into an accommodating orifice. The ends also rest closer together, enabling a male user to grip his cock between the two pleasure arms more easily.
Thrusting toys are great fun despite rarely feeling like real-life penetrative sex. The lowest Thrusting setting of the happy rabbit® (it has 3 speeds) seemed designed for a ‘making love’ vibe, but for romantics or users who might prefer a slimline model it could have been even slower.
At first glance both available 6” and 8” versions are surprisingly intimidating, looking bigger than they actually feel internally. Entirely waterproof, the Uprize comes with a heavy suckered base under its generous testes. The base helps house the battery pack and stops the toy tipping over once erect, but in its Lovehoney harness the weight makes the toy a little unwieldy. That said, for the wearer the Uprize has by far the best and deepest vibrations of any strap-on we’ve tried in well over a decade – and it’s not too noisy either. A fair trade, we’d say.
I’m sure any overgrown teenagers will be as subconsciously drawn to Fleshlight’s Turbo range as I was. Comprising the Turbo Ignition and Turbo Thrust, both available in Copper and transparent Blue Ice, I chose the Turbo Thrust in Blue Ice because it sounded like an amalgamation of Tron, Top Gun and Zoolander (what can I say, I’m susceptible to subliminal marketing!).
On its top setting, the Rabbit’s shaft felt less pneumatic than a slow sex machine – a good thing, as these can be uncompromising (understatement!) – especially for an everyday toy. However, even without water-based lube, on full-fuck the shaft’s firm core and accordion-style ridging might still impart an internal sandpapering. You have been warned/ might like this!
In moving from flaccid to erect, the Uprize isn’t particularly quiet, sounding like an electric blind being drawn. With a decent range the remote control is useful – especially when the dildo is strapped into its harness – but for us its performance was slightly unreliable, perhaps because the controls weren’t entirely intuitive.
Our happy rabbit® had two long, flexible ears to angle and position around the clitoris. With something for everybody, the twelve vibrations varied in strength and rhythm. But as with any Rabbit, in some positions clitoral pressure from the ears felt uncomfortable just as the shaft felt great. And vice-versa.
That said, apart from a few professional porn stars I’m not sure how many guys can boast ‘Rock hard erections at the touch of a button’, which is why the future of the Uprize promises so much more than a simple/ fiendishly complex sex toy. Consider its health implications on the area of physical and mental health worldwide: in the world of phalloplasty Uprize could help a penile cancer survivor or FTM trans guy feel complete.
Lovehoney Trade
The Thrusting Rabbit is waterproof, so great for hygiene (especially since when compressed the accordion area can be hard to clean) and for bath fun. The Rabbit feels reasonably priced but we would have preferred to pay more to include a storage bag – worth it to keep fluff off the silicone alone. Since Rabbits are hugely dependent on the user’s individual anatomy, they can be hit-and-miss. Moreover, as anatomy is so varied it often takes patience to get a Rabbit working well with the user’s individual physical idiosyncrasies, leading to a longer lead-up time. So for me, my initial happy rabbit® trial didn’t at first succeed, but I’d happily try, try again. All in the name of science, of course… www.lovehoneytrade.com 62
Lovehoney Trade
Satisfyer
Having held an unsheathed prototype in my hand, seen the mechanics under the skin and been talked through the challenges behind its design, in its silicone-smooth version the Uprize is an impressive appendage. Yet somehow it still feels a little like Uprize Mk1. We would love to see the Uprize in smaller, softer more ‘passable’ packer sizes featuring a realisticfeeling, sliding outer skin. Still, being being utterly unique, the Uprize has a tangible Wow factor it’s truly mesmerising. Expect to see this patented technology adopted by every cutting-edge realistic sex doll manufacturer worldwide - the future’s landed, the future’s Uprize. www.lovehoneytrade.com
Fleshlight
This is where the three different motors come in useful, as there’s one in each pincer end of the U and a third in the rounded base, making a grand total of 100 combinations of vibration controlled through two buttons at the bottom. Along with the controls, the underside of this base is gently ribbed to impart pleasure to the wearer, and so that it can be used on its own as a clitoral stimulator. In addition to its many vibration combinations, the flexible shape of each Satisfyer Multifun enables the user to place its pincer ends around the nipples, labia and clitoral area, or underneath the perineum and around the penis. Since Satisfyer claim there are more than fourteen ways to use the Multifun toys, they provide a handy guide to help illustrate all the options. However, Synergy’s guess is that depending on your sexual preferences, number of partners or styles of play, if you’re feeling inventive you could probably come up with a few more! The Satisfyer Multifun toys are matte but feel especially silky to the touch, and the vibrations from the three motors are perfectly adequate. But while the ethos behind the Multifun 1 & 2 is sound – i.e. more possibilities for more users means more fun – it’s almost as though in trying to be something for everyone the toy misses its mark entirely. But being waterproof, Multifun is ideal for bathroom fun, and it’s here – in this simple example of its portability and ironically, versatility that – once you get past the option overwhelm, each toy hits its stride. So, as a couple’s first introduction to sex toys, a lightweight, one-size-fits-all travel toy or to pop in a washbag for a play-party, Satisfyer’s Multifun 1 or 2 is a perfectly acceptable choice: it may not blow your mind, but it will add fourteen frissons of fun without breaking the bank. Fair to middling. www.satisfyer.com
Since I’ve acquired multiple male masturbators over the years and all those tits, lips and bits have made our home look like a prosthetics whorehouse from some horror film, I liked the Turbo Thrust’s futuristic transparency and its non-anatomical entrance. Although still not long or wide enough for me, since the Turbo was not as tight as other Fleshlights, it felt far more comfortable than others I’ve tried. It also felt more like a blowjob, thanks to its clever design mimicking lips, tongue and throat: three different areas with three very different sensations which for me combined to make thrice the fun. I happily enjoyed the teasing, sucking and slurping of the toy’s entrance on my tip, which felt even better on the way out than the way in. Ever the consummate professional (pun intended), there are a few drawbacks of the Fleshlight Turbo range I should mention. Firstly, although you can cleverly tighten the cap at the far end of the canal to make suction as intense as you like, even screwed tightly closed you might hear the toy whistling as air escapes. Secondly, possibly because of the three-tier entrance (lips, tongue, throat) it’s louder than my other masturbators and there’s even more of the usual queefing. Thirdly, despite the Fleshlight Turbo Thrust’s internal 8½ inches being too small for me personally, externally at 9¾” this cock-in-a-can is a big beast so you’d need somewhere discreet to store it. My concluding two cents: to make the Fleshlight Turbo Thrust less passion-killer chiller and more lifelike, run warm water through it before use. Finally, buy the optional Fleshlight Shower Mount for added handfree fun, no Betamax required! www.fleshlightdistribution.com 63
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www.shotsamerica.com
1. Shegasm Intense 2 in 1 Clit Stimulator
2. Beginner's Handcuffs Furry - Black
2. Shegasm Pro Clitoral Stimulator
3. Classic Penis Pump - Transparent 4. Regular Diamond Butt Plug - Black
3. Master Series Stainless Steel Locking Anal Plug
5. NANCI Hand-hold vibe - Pink
4. CleanStream Enema Bulb Red
6. Classic Penis Pump - Black
5. Master Series Detained Soft Body Chastity Cage
8. Large Diamond Butt Plug - Black 9. Vibrating Realistic Cock - 7" - With Scrotum - Skin 10. Comfort Beginner Pump - Transparent
DATES
VENUE
WEB
ANME Founders
Jan 13 - 14
Burbank, California
www.anmefounders.com
XBIZ Show
Jan 14 - 18
Los Angeles, California
www.xbiz.com
AVN/ANE Show
Jan 23 – 26
Las Vegas, Nevada
www.adultentertainmentexpo.com
www.xrbrands.com
1. Adjustable Leather Handcuffs - Black
7. Leather Cuffs - Black
EVENT
6. Strap U Evoke Vibrating Strapless Silicone Strap-On Dildo 7. Strap U Revolver II Vibrating Strapless Strap-On Dildo 8. Trinity Vibes I Am Your Vibe Double Ring Penis Enhancer 9. Master Series Silicone Cum-Thru D-Ring Penis Plug 10. Master Series Ox Bull Nose Nipple Clamps
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BUYERS GUIDE ASTROGLIDE SENSITIVE SKIN ULTRA GENTLE GEL (85GM)
Water based gel, free of glycerine, paraben, preservatives, alcohol, glycol and fragrances. Non drip and only a few drops needed.
ASTROGLIDE REGULAR LIQUID PERSONAL LUBRICANT
Proven water based formula for over 40 years, World-wide best seller for many years. Not sticky, slick, only need a few drops and also a moisturiser.
ASTROGLIDE NATURAL PERSONAL LUBRICANT (74 ML)
ASTROGLIDE GEL PERSONAL LUBRICANT (113 GM)
Water based and glycerin, paraben, glycol and alcohol free. All naturally derived ingredients, popular with women and people with sensitivities. World’s biggest selling Natural lubricant.
Proven Gel water based formula. Non drip, long lasting, only need a few drops and also a moisturiser.
www.astroglide.com
MINI SWAN ROSE
Miniature vibrator, beautifully designed with premium features, including incremental speed control, 100% silicone, rechargeability and powered by a PowerBullet® motor. Unique contoured shape with a full surface play area.
THE PALMPOWER POCKET
Travel-sized, supercharged massager, in the palm of your hand. USB rechargeable. Groundbreaking power is now pocket-sized!
PILLOW TALK KINKY
Flexible clitoral arm, crown-like tips. Elegantly arched body for the G-spot, contoured lines on either side of the shaft. Cushioned texture on the handle allows for a comfortable grip, with a dazzling Swarovski® crystal.
PALMPOWER PLUG & PLAY
With all the power of the original Palmpower plug-in wand. Now using a simple USB cord this Palmpower is direct to the power source, no need to wait for a charge. Complimentary USB battery pack for travel.
www.bmsfactory.com
QUICKSHOT SHOWER MOUNT ADAPTER
Allows you to enjoy two of your favorite Fleshlight sex toys in unison: the Quickshot and the Shower Mount. Remove both caps from your Quickshot toy, screw on the Shower Mount Adapter, and then screw on the Shower Mount.
QUICKSHOT QUICK CONNECT
FLESHSKIN GRIP BLUE ICE
Great Fleshlight Quality, Lower Price. Our first sleeve-only toy. You control the tightness and intensity with the stroke of your (or your partner’s) hand, but with the superb, skinsoft, intensely-textured Fleshlight material.
Upgrade your Quickshot experience by connecting two Quickshots together for double the fun. Enjoy the textures of two different Quickshots at once ... by yourself or even with a friend.
FLESHPUMP
Operated with two simple buttons to pump and release, no need for clumsy manual pumping. Step into the realm of high-performance sexual stamina through stronger, firmer erections!
www.fleshlightdistribution.com 68
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BUYERS GUIDE FIFTY SHADES OF GREY THERE'S ONLY SENSATION 24 DAYS OF TEASE
24 piece collection, best-sellers. The calendar contains six different products for women, six for men, six for couples and six for couple’s bondage.
FIFTY SHADES FREED PLEASURE OVERLOAD 10 DAYS OF PLAY GIFT SET
Gift box in an ‘Advent calendar’ style with 10 doors to open, each concealing a sex toy or bondage item. Great for the gifting season.
FIFTY SHADES FREED CRAZY FOR YOU RECHARGEABLE BULLET VIBRATOR
Luxury bullet vibrator from the best-selling Fifty Shades Freed range. Powerful motor for 7 patterns and 3 speeds of thrilling stimulation. USB rechargeable, 100% waterproof.
FIFTY SHADES DARKER OH MY USB RECHARGEABLE RABBIT VIBRATOR
A must have, luxury Rabbit vibrator made from super soft silicone. 8 patterns and 12 speeds powered out via twin motors. USB rechargeable, 100% waterproof.
www.lovehoneytrade.com
EROTICGEL PREMIUM MASSAGE GEL SACHET
Perfect for travel and can be used to make 250ml of Platinum Massage Gel. Super thick water-based gel.
PEPEE ORIGINAL
Versatile thick water-based lubricant that is condom safe and can be used for ‘nuru massage’. Odourless and stain free.
PEPEE COLLAGEN
PEPEE BACK DOOR
Thick water-based lubricant containing collagen for sensitive skin, skin regeneration and recovery. Ideal for anal and ball stretching.
Thick and long-lasting water-based condom safe lubricant, Pepee Back Door will make sessions from behind a lubricated dream.
EROTICGEL BLACK WATERPROOF FITTED SHEET
Sleek waterproof fitted sheet that provides a slippery surface for you sexual or massage needs. Affordably priced to sell.
PEPEE COOL MINT
A Cooling thick waterbased lubricant with a refreshing mint smell ideal for those hot summer days.
PEPEE SPECIAL BUBBLES
Visually stimulating thick water-based lubricant designed for sensitive skin and longevity. Odourless, tasteless, colourless and stain free
PEPEE WANKERS
Pepee Wankers gives a silkysmooth feel to masturbation. Odourless, tasteless, colourless, water-based and condom safe
www.eroticgelaustralia.com.au 70
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BUYERS GUIDE MR. TWISTER (BLUE , PINK, PURPLE)
6½ inch waterproof multi-speed vibrator and sleeve set. The soft, body-safe sleeve has a veiny swirl texture, lifelike head, and tiny ticklers. Use sleeve as a penis extension and the beaded vibe can also be used independent of sleeve.
ROCKET VIBE (BLUE , PINK, PURPLE)
Sleek waterproof vibe, brilliant metallic finish, non-porous, body-safe massager, multi-speed dial to control the adventure
KEGEL TRAINER SET - JIMMYJANE INTIMATE CARE
Intricate pelvic toning tools that aid in strengthening a woman’s vaginal and pelvic floor muscles. Steel balls inside each smooth silicone Kegel ball create natural dynamic vibrations.
FOCUS SONIC VIBRATORJIMMYJANE
A sonic motor operates at a superhigh frequency, providing 31,000 vibrations per minute for the ultimate climactic experience. 3 unique, interchangeable medicalgrade silicone attachments.
MENSTRUAL CUPS CLEAR - JIMMYJANE INTIMATE CARE
Pure silicone menstrual cups, bell-shaped curves hug contours, while the fuller, ergonomic rim is designed to prevent leakage. Flexible for easy insertion. Eco-friendly.
PENIS ENLARGEMENT PUMP (NORMAL, LARGE, XL)
Super-soft, comfortable silicone sleeve, EZ-Grip pump trigger, clear vacuum tube, quick-release button, includes enhancement ring.
PENIS STIMULATION PUMP (NORMAL, XL)
Super-soft, comfortable silicone sleeve, EZ-Grip pump trigger, clear vacuum tube, quick-release button, includes enhancement ring.
PLEASURE PUMP
Super-soft, comfortable silicone sleeve, EZ-Grip pump trigger, clear vacuum tube, quick-release button, includes enhancement ring.
www.pipedreamproducts.com 72
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BUYERS GUIDE 3-PC LACE SET GLANS VIBRATOR
TOUCH RABBIT
Glans vibrator with stimulating rotation and lots of soft stimulating dots. 7 vibration modes and 3 rotation speeds.
High-quality technology from Germany! Just press the button and the stronger you squeeze the more intense vibrations. Available as Touch and Rabbit.
3-piece lace set with an underwired bra, suspender belt and crotchless string. Bra and suspender straps are adjustable. Black. 90% polyamide, 10% elastane.
MASTURBATOR
Waterproof masturbator with vibration and a warming function (up to 40 °C). 6 modes, 3 intensity levels. Rechargeable. Material: silicone, ABS.
www.orion-wholesale.com
HANDCUFFS WITH SPIKES AND CHAINS
Beautiful black Bonded Leather skull handcuffs.. Removable chain and fashionable spike design. These cuffs are perfect for light restraint.
SKULLED AND SPIKED MALE HARNESS
Upper body accessory that frames the torso for a fully strapped look. Adjustable straps, soft black Bonded Leather embellished with skulls and spikes. Metal rings connect the straps and there is an additional ring front and back.
MISTRESS BY ISABELLA SINCLAIRE UNIVERSAL LEATHER RESTRAINTS
Durable leather restraints with nickel–free hardware use body weight to cinch tight, leaving them helpless. Use on wrists or ankles.
HOGTIE WITH SKULLS
Two rows of little skulls on both ankle- and handcuffs, double clasps and a quadruple, detachable, metal connection. High-quality black Bonded Leather and dark grey metal.
NECK CHAIN WITH SKULLS AND LEASH
Striking skull collar, high quality black Bonded Leather, decorated with a combination of skulls and o-rings for added visual stimulation.
www.shotsamerica.com
PROSTATIC PLAY P-SWELL 12X INFLATABLE PROSTATE VIBRATOR
Premium silicone prostate stimulator inflates to orgasmic proportions via control pad while 12 modes of vibration offer incredible anal stimulation!
HOSED 19 INCH GRADUATED BEAD ANAL SNAKE TAILZ GREY WOLF TAIL ANAL PLUG AND EARS SET
Transform into a sexy beast for your partner with this flirtatious set of ears and a tail plug. Ultra-soft and fluffy faux fur with premium silicone plug.
These eight smooth bulbs present a challenge unlike any other! Suction the base to a hard, flat surface for solo use or with a partner. Phthalate-free.
www.xrbrands.com 74
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BUYERS GUIDE SATISFYER LOVEBALLS 3 PC DUAL INTERMEDIATE
Made of velvet touch, super soft silicone. Safety silicone retrieval strap. Easy to clean. Vibration effect due to inner core, Diameter 3.4cm, length 17.6cm, weights 60g, 75.6g and 91.6g.
SATISFYER PRO G-SPOT RABBIT
SATISFYER PRO PLUS TRAVELLER
Ideal for when you’re out and about, compact size 107x46x35mm, Magnetic closure, 11 quiet pressure wave settings, waterproof and skin-friendly. USB rechargeable.
Pressure wave technology combined with vibrating shaft, touch-free clitoral stimulation, waterproof (IPX7), USB, 100% hygienic and safe, silicone and ABS.
SATISFYER LOVEBALLS 3 PC DUAL ADVANCED
Made of velvet touch, super soft silicone. Safety silicone retrieval strap. Easy to clean. Diameter 3.4cm, length 15.6cm, weights 79.3g, 114.1g and 150.3g.
SATISFYER LOVEBALLS 3 PC SINGLE
SATISFYER PLUGS (CLASSIC, BLACK)
3 flexible dildos made from high-end silicone, silk touch surface, thanks to their narrow tips and extra smooth soft texture, also ideal for beginners and anal explorers.
Made of velvet touch, super soft silicone. Safety silicone retrieval strap. Easy to clean. Diameter 3.8cm, length 12.6cm, weights 61.9g, 82.1g and 97.9g.
SATISFYER PRO PLUS VIBRATION
SATISFYER PRO 3 VIBRATION
Pressure wave technology combined with vibration, waterproof (IPX7), USB, 100% hygienic and safe, silicone and ABS.
Graceful, elegant and powerful, USB rechargeable, waterproof, 10 modes of vibration and 11 pressure wave programs, whisper mode, body-friendly silicone, super soft cap, 2 separately controlled motors. MULTIFUN 1 OCEAN BLUE MULTIFUN 2 BONBON PINK
SATISFYER MEN
Satisfyer Partner Multifun toys for him, her and couples. Ocean Blue. Waterproof (IPX7), easy to clean and take care of, highly flexible material with Silk Touch Feeling.
Unique pump feature, innovative internal pressure regulator, sleeve made from supersoft Cyberskin, clean hygiene lock, sporty lifestyle design, includes 'Classic' Sleeve. Additional sleeves available. SATISFYER PRO 2 VIBRATION
Pressure waves and vibration in one toy. USB rechargeable, waterproof, 11 modes of vibration and air pulse technology.
SATISFYER PRO 2 NEXT GENERATION
Innovative pressure wave stimulation, 11 programs, water proof (IPX7), USB rechargeable, contact-free enjoyment.
SATISFYER MEN VIBRATION
Elegant, high end, matt black silicone with gloss black ABS finish, two powerful motors, 11 different vibration patterns, waterproof (IPX7).
www.satisfyer.com 76
SATISFYER MEN HEAT VIBRATION
Elegant, high end, matt black silicone with gloss black ABS finish, warming feature, heating from 37° Celsius to 40° Celsius, two powerful motors, 11 different vibration patterns, waterproof (IPX7).
www.satisfyer.com 77
Scene
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