Syneron Candela inewsletter jan feb 2014

Syneron Candela Newsletter // Edition 14 Jan / Feb 2014

Introducing:

Mastering Body Treatments More Power Fewer Treatments New Design

Energy & Efficacy for Faster Treatments • Increased RF Power - Up to 150W New Design • Sleek, lightweight, sophisticated, design • New, easy to use, state of the art, user interface Exceptional Clinical Results • Over 2 cm Reduction • Faster Treatment Times & New Treatment Protocols New VContour Applicator with Various Cover Sizes • New RF electrode design provides improved energy delivery to the fat layer Sophisticated Feedback Mechanism • New closed loop RF mechanism and built in temperature sensor for a precise treatment with increased patient comfort & safety

www.syneron-candela.co.uk

Welcome

I wish to take this opportunity to welcome you to the Jan - Feb edition of the Syneron Candela newsletter and also to wish you a Happy New Year.

Contents Latest News

New dedicated PR website, our cosmetic news awards success, new videos and more...

With 2013 gone but not forgotten, we are now in marketing overdrive to dive headfirst into 2014.

We already have a number of conferences lined up such as SMART Ideas Seminar, ACE, Pro Beauty, IMCAS Paris, AMWC and The Anti-ageing Show, that you can read all about in our events section.

PR & Marketing

We also start the new year with a brand new look newsletter – we have streamlined our sections to ensure we highlight the most important information for you and deliver our latest news and events in easier to digest bite-sized pieces. We would love to hear your feedback on our new look and welcome any thoughts and comments you wish to share.

Mastering Body Treatments: The all new VelaShape lll

This edition we are focused on VelaShape lll – our latest and most innovative product to date. I hope you enjoy this issue and I’m looking forward to fulfilling my new year’s resolution: to drive more customers through your clinic’s front doors in 2014!

Michaela Michaela Barker UK General Manager Syneron Candela UK Ltd

Mentions in Tatler, At Home and Asiana Wedding magazines

Focus On...

Clinical Papers

Efficacy and Safety of the VelaShape III Device for Abdominal Circumferential Reduction Treatments.

Conferences & Events

ACE, Pro Beauty, SMART Ideas and many more...

Contact Us Wishing you all the best for

Get in touch with the team here with any questions or for further information about any of our products

Things you may or may not know...

Larger Spot Sizes

True Grace PR

The NEW 20/22/24 mm Large Spot Delivery System makes the GentleMax Pro the fastest dual wavelength hair removal laser in the market.

Click here for more info

We have a dedicated London PR agency working tirelessly behind the scenes to make sure our machines, treatment breakthroughs and the Syneron Candela name are kept at the forefront of Aesthetic Media Coverage and in the public eye to drive more customers through your clinic’s door!

Click here for more on news and media

New Generation of elõs Plus Applicators These new ergonomically designed applicators were developed based on extensive user input and multiple clinical studies. With these new applicators, the elōs Plus is now a much faster, safer and more effective device.

Click here for more info

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latest news

Our Dedicated PR Site Did you know we have a dedicated site to highlight all of our National and International Press?

We spend a large proportion of our marketing budget per annum to ensure we keep our machines and technology at the forefront of consumer conscious. Our goal is to ultimately drive consumers through your clinic’s front doors and we believe marketing direct to consumers is the key way to achieve this.

and have filmed / based many of our events at our customer’s clinics – ensuring maximum exposure to ourselves and our clients.

To see how we have dominated the headlines and the press in the last 12 months you can visit our dedicated PR site by clicking here.

“Our goal is to ultimately drive consumers through your clinic’s front doors and we believe marketing direct to consumers is the key way to achieve this.”

We work alongside a dedicated PR company who work tirelessly to ensure our name and products are featured in the press on a regular basis. True Grace PR are the team behind many of the articles you read in our national press and the feature coverage we receive on tv.

We also focus heavily on delivering information out to trade publications

Winning at Cosmetic News We are pleased to have won at The Aesthetic Awards 2013 for the 2nd consecutive year!

Voted for by people from the industry and a panel of judges appointed by The Aesthetics Journal, the awards evening took place on Saturday 7th Dec at the Grange Tower Bridge Hotel London. There were 500 people present for the evening, which consisted of pre dinner champagne, dinner, entertainment and then a disco into the early hours..

www.syneron-candela.co.uk

Syneron Candela UK succeeded in two categories: Equipment Supplier of the Year Winner: Syneron Candela Best Advertising Campaign by a Manufacturer or Supplier Winner : Syneron Candela: No Shades Barred

New Training Facilities for Existing Clients We are now using 2 new state of the art training facilities. Both centres are designed to give you, our existing clients, a chance to keep up to date with all the latest protocols and products to ensure that you can take full advantage of everything your machine has to offer.

where Tapan Patel’s central London training centre is fitted with the latest workshop facilities and state of the art equipment. The conveniently located clinic is set up to ensure the educational lectures and hands on demonstrations, are delivered straight to you.

Revere Clinic and Training Centre in North London is run by Dr’s Sach Mohan and Sabika Karim. With large treatment rooms and purpose built lecture areas, the dedicated training centre is fitted with audio visual facilities making it the ideal training facility for laser training and advanced workshops.

When you buy one of our devices, we offer a standard training package to help you incorporate the machine into your clinic and get started.

These facilities give us the ideal training opportunities to be able to offer you advanced workshops as we appreciate the importance of updated treatment protocols.

The second premises we are pleased to be using is 102 Harley Street

We are going to continue to offer training with all of our new purchases

and hope to see you soon at one of our training days so that you can use the opportunity to learn more whilst networking and interacting with other clinics. We believe communication is key so why not take the chance to discuss new ideas of treatment in-clinic promotion as well as one on one time with Syneron Candela experts, technical staff and guest speakers.

To take advanced of these free training opportunities, keep an eye on our latest dates in our Training section of the newsletter.

Waiting Room Movies Syneron Candela is excited to present the NEW Waiting Room Movies!

These movies were created through the following unique filming techniques:

• Filmed on a “green screen”, so

that the actors could be placed in any type of environment - from a waiting room to the interior of a treatment room

• 3D renderings of the systems and the handpieces

• 3D biological and technological animations

• Combination of Info-graphics with 3D renderings of our systems / before and afters

In addition to the waiting room movies, we have produced a short clip that shows how the Waiting Room Movies were produced which can be viewed here

and account holder’s business email address to: dianneb@syneron-candela.co.uk.

Please download the following waiting room movies from partnersonline for the following products / treatments: Gentle Hair Removal (gentlelase-pro / gentlemaxpro / gentleyag-pro), Sublative Rejuvenation, Sublime, CO2RE, SR, Motif Hair Removal, VelaShape and UltraShape.

To gain access to downloadable marketing materials for your clinic from https://partners-online.com/ en/user you will need a username and password. To generate this please email the account holders name, clinic name, phone number

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pr & marketing

In the press

www.syneron-candela.co.uk

VelaShape III Understanding the importance of promoting a new device, we held not one but TWO press days to mark the launch of VelaShape III! The first was held in the effortlessly chic Karidis Clinic, London where leading journalists experienced VelaShape III treatments throughout the day. The second event was held at the Institute of Physics, London where press from the UK and Europe attended and listened to speakers including VelaShape III inventor Shlomo Assa, Tricia Missener and aesthetic expert Wendy Lewis.

Already the beauty pages and trade titles are abuzz about the news of this hotly anticipated new treatment, and with much more to come in some of the UK’s leading magazines and newspapers, the country will be racing to slim and firm with VelaShape III.

Dedicated PR Website At Syneron-Candela we understand that it’s not just about sales, but customer service and ensuring your patients know where to go for the treatments!

This is why we enlist the help of one of the UK’s leading aesthetic beauty agencies, True Grace PR, who work to secure coverage on the pages of leading glossy magazines and national newspapers. Press coverage links to our clinic finders where consumers can search for their nearest treatment clinic and book in.

However, in order for the editorial press coverage to be even more useful to you, we have created a website dedicated to showcasing all the coverage achieved for each device in each country. www.syneronpr.com Why not have this loaded on an iPad for use in your reception or if you’d like jpegs of any piece simply email True Grace PR anusha@ truegracepr.com. Whilst they can’t be used for advertising purposes feel free to print out and display in your clinic.

To see all of the press coverage we have about our range of machines visit our dedicated PR site at: http://syneronpr.com This dedicated site is continually updated with the latest PR coverage and features.

It is designed to allow you to display the coverage with ease across multiple platforms and mobile devices, should you wish to show your clients.

Award Winning Ads We were very proud to have won the award for Best Advertising Campaign for our GentleLaser No Shades Barred campaign in December’s Aesthetic Awards.

We created posters, roll-up and flyers for use in your clinic. If you’d like to order these contact: charlotte@ truegracepr.com

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focus on

Mastering Body Treatments: The all new VelaShape III Worldwide, men and women are becoming increasingly aware of their body image.

Body contouring and fat reduction have become buzz words and as demand for these treatments increases, so too do the options available for both invasive and non-invasive treatments.

Patients often present with multiple body concerns, ranging from localised stubborn fatty deposits to skin laxity, cellulite, and

Liposuction has been the most commonly performed invasive solution to unwanted fat and body contouring, however it does not address the other issues patients present cost and downtime to the patient as well as the usual risks accompanying any invasive surgical procedure. For these reasons and more, many patients wish to avoid surgical intervention and instead look to non-invasive body shaping and fat reduction treatments that are more affordable, and offer little or no downtime.

VelaShape has already proved itself to be extremely successful at body contouring and treating cellulite, loose skin, and localised fat deposits. With over 35 million treatments world wide and more published studies than any other medical body shaping been proven. It is the only device on the market to combine 4 modalities (pulsed vacuum, bi-polar radio-frequency, infrared light and mechanical massage) for a total body shaping and contouring solution. The infra red focuses on the dermis providing immediate collagen contraction while frequency going deeper and concentrating on the hypodermis through controlled thermal stress. The massage and vacuum offer lymphatic drainage and increased circulation by promoting neocollagenesis by imposing mechanical stress on dermal

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contraction enriches and strengthens loose connective tissue. All of these combined improvements in cellulite, body shaping and skin laxity.

VelaShape III is the third generation of body contouring device by Syneron Candela offering an increase in energy consistent, reproducible results in fewer treatment sessions as well as a sleek new design. VelaShape III is CE marked for body contouring and FDA cleared for circumferential reduction of the abdomen and thighs.

So what’s new? There’s an increase in radio frequency power of up to 150W, which means the end point is achieved much faster and this in turn reduces treatment time. Due to the higher energy density the tissue heating is improved and therefore fewer treatments are required to achieve an optimal result. There is the option to offer anything from a VelaShape Once treatment (one treatment to give a circumferential reduction) to a 3 or 6 treatment protocol, so model and patient schedule is greater. The device itself is 60% smaller than the previous model and has been completely redesigned, allowing the operator to sit or stand during treatment and use the new foot pedal to reduce operator strain.

Also featured in the new VelaShape III is a closed loop RF mechanism and inbuilt temperature sensor to allow consistent RF delivery and better monitoring of tissue. This allows for a more comfortable and precise treatment for each patient.

The new state of the art interface is user friendly and allows treatment parameters to be set quickly and easily.

With 3 cover sizes, large, medium and small, you can now treat most body parts optimally and with greater versatility. The new Stacking Mode Clinical Protocol optimizes treatment of localised fat deposits giving a reduction of between 2-4cm in as few as 3 treatments.

VelaShape III demonstrated a 2cm reduction in abdomen and over 1.5cm reduction of thighs , and post-partum patients showed an average measured reduction of 10% in the treated area with a 97% reported patient satisfaction.

Already VelaShape III is making waves in the non-invasive body shaping industry, having won the 2013 Anti-Aging and Beauty Trophy at AMEC in the category of ‘non-invasive body shaping technologies’. VelaShape is the most recognized non-invasive body shaping treatment globally and VelaShape III looks to revolutionize the market further.

clinical papers

VelaShape III Clinical Evaluation on the Efficacy and Safety of the VelaShape III Device for Abdominal Circumferential Reduction Treatments

By Ruthie Amir MD

Background An ever-growing patient demand for non-invasive body-shaping procedures has led to the development of many different technologies and techniques that can achieve a more aesthetic body shape. The VelaShape III (Syneron Medical Ltd.) system is a noninvasive aesthetic body shaping device.

VelaShape technology was cleared by the Food and Drug Administration (FDA) for the temporary reduction in the circumference of the abdomen.

This clearance was based on a multicenter clinical trial conducted in the United States. In parallel, the performance of the VelaShape III device was assessed in terms of its safety, efficacy and patient comfort at an additional clinical site outside of the U.S. The data was used to further support the device’s clinical trial results. This paper presents the data and results from the VelaShape III clinical trial performed at this site.

Objective The evaluation of the safety, efficacy and patient tolerability of the VelaShape III device, for the noninvasive treatment of excess fat in the abdominal region manifested by circumferential reduction.

were measured at baseline and at each follow-up visit. Followed by comparisons at the end of the clinical trial. Treatment safety was assessed by the frequency, severity and type of adverse events.

“Significant circumference reductions in the abdominal area were observed already at the 4-week follow-up, and remained significant throughout the assessment period.”

Results Significant circumference reductions in the abdominal area were observed already at the 4-week follow-up, and remained significant throughout the assessment period. Moreover, the average circumference reductions increased throughout the course of the study, and were 0.8±2.3 cm, 1.8±2.0 cm and 2.6±1.0 cm, at 4, 7 and 10 weeks, respectively. No adverse events were seen throughout the study period.

Conclusion The clinical data presented here supports both the safety and efficacy of the VelaShape III system for the treatment indication of temporary reduction in circumference of the abdomen.

To read the full paper please click here.

Methods Forty-two female patients received one single treatment with the VelaShape III device on the abdominal region, which were followed-up at 4, 7 and 10 weeks post-procedure. Clinical photographs were taken. Patient circumferences

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Testimonials

Testimonials

“

“

During the clinical trials, I found that I reached the endpoint treatment much quicker, which allowed me to spend more time in sustaining the temperature longer to achieve maximum results. Even with the higher energy the treatment was still very comfortable for our patients with no downtime.

The most important features in a body shaping device are reproducible results, safety, and patient satisfaction which is why VelaShape III is a reliable part of my body shaping armamentarium.

PRIME October 2013

“

“

Lori Brightman MD

Effective body treatments in just one session are difficult to come by... but an instant result? That’s unprecedented. Our patients have an an immediate wow effect that’s like wearing a spanx, only better.

We achieve on average between 2-3 cm instant reduction after just one treatment on the abdomen. We look forward to evaluating out patients’ longer term results.

Sabika Karim

“

“

Revere Clinics

Improvements in technology in the new VelaShape III has allowed the full potential of these treatments to be realised leading to safer, more convenient and effective results, even after a single session.

Alex Karidis MD FRCS Karidis Clinics Cosmetic News 2013

www.syneron-candela.co.uk

training

BTEC Award Laser, Light and Associated Aesthetic Therapies Course Content This is the essential short course for all those interested in lasers and Intense Light Sources (ILS) in medical and aesthetic applications. It is the ideal starter for those new to laser/ILS technologies and the perfect refresher day for more experienced practitioners or those wanting to extend their practice to cover new techniques or technologies.

Course Dates: Monday 27th - Friday 31st January 2014 - London Course Duration: 9.00am - 5.00pm Course Fee: £2400 including VAT includes all course materials, lunch, refreshments and Certificate For more information or to book your place on a course call: 0115 969 0111 Email: training@mapperleypark.co.uk or visit www.mapperleypark.co.uk/training

Masterclasses Revere Clinic

Academy 102

January:

January:

February:

February:

Ducks Hill Road, Northwood HA6 2NP

1st Floor 102 Harley Street, London W1G 7JB

21 & 22nd GENTLE LASER HAIR REMOVAL 18th ELOS PLUS 19th BODY TREATMENTS

24th VBEAM

March: 13th SUBLIME / SUBLATIVE REJUVENATION

April:

May: 13th ELOS PLUS 14th SUBLIME / SUBLATIVE REJUVENATION 10th GENTLE LASER HAIR REMOVAL

March:

10th CORE

April:

14th LASER TREATMENTS

8th BODY TREATMENTS 9th GENTLE LASER HAIR REMOVAL

June:

20th CORE

May: 12th BODY TREATMENTS June: 9th VBEAM July: 14th CORE

For more information or to book your place, please contact your area manager.

Edition 14 // Jan/Feb 2014 // syneron candela newsletter // 10

conferences & events

Smart Ideas January 25th Radisson Blu Edwardian Bloomsbury Street Hotel, London This unique 8 hour seminar, organised by The Consulting Room, includes a full day business agenda, featuring the very latest practical business and marketing tactics related to running an aesthetic clinic, alongside a parallel clinical agenda devoted to the latest devices, injectable aesthetic techniques and other concepts that you can incorporate to increase your clinic’s profits during 2014. www.smartseminar.co.uk

Body Contouring Masterclass Dr Sabika Karim

10:00 in the Clinical agenda

With the increasing demand for body treatments, it is essential that you are fully up to date with the latest technologies and how to market them effectively through your clinic, to introduce body treatments to existing clients and create a whole new customer base.

Dr Karim talks about how she has successfully grown the body treatment side of her clinical business and introduces the new VelaShape 111 device from Syneron Candela.

IS YOUR BUSINESS

SMART ENOUGH? 25 Jan Smart Ideas London 24 May Smart Ideas Manchester www.smartseminar.co.uk

Achieving Clear Skin for Patients with Acne Scarring - A Myth or a Possibility?

The Varied Conditions I Treat Successfully with Lasers in my Private Practice

Dr Maria Gonzalez

Dr Maria Gonzalez

Acne scarring is a traumatic problem for any patient and their desire to achieve clear skin in all cases is understandable.

It is essential however to understand the different types of scars, how they should be approached and the range of treatments available, as well as setting realistic expectations.

Dermatologist Dr. Maria Gonzalez has been working for many years in a busy NHS Dermatology unit, she has more recently branched out into private practice, carefully selecting her laser devices to get the desired results.

11:30 -12:30 in the Clinical agenda

Dr Gonzalez offers an insight into patient journeys, together with the physical and physiological impact of this condition

16:45 -17:45 in the Clinical agenda

Here she talks about which lasers she chose to use and what can be achieved by combining lasers with other treatments.

Dr Sabika Karim MBBS MRCGP Medical Director of the London based Revere Clinics, Dr Karim specialises in laser, non-surgical and minimally invasive techniques for facial rejuvenation, skin improvement, body contouring and hair restoration. Dr Karim has a comprehensive background of post graduate training and fellowships in dermatology, general practice, minor surgery, non-surgical aesthetic medicine and minimally invasive surgery in both the UK and the USA. Dr Karim is committed to providing individualised cutting edge treatments without compromising on patient safety, pushing the boundaries where the science and the art of medicine unite.

Dr Maria Gonzalez, Dermatologist Dr Gonzalez has worked exclusively in the field of dermatology for the past 20 years. During this period she divided her time between academic work at Cardiff University and clinical work at the University Hospital of Wales. Here she distinguished herself as a leader and innovator in the teaching of dermatology winning awards for her contribution to the field. Dr Gonzalez’s areas of special interest include dermatologic surgery, laser surgery, treatment of pigmentary disorders, treatment of hair disorders, treatment of skin cancers and the management of acne and acne scarring. She also has an interest in cosmetic dermatology and has spoken widely and published on relevant cosmetic dermatology subjects.

www.syneron-candela.co.uk

Pro Beauty February 23rd -24th Excel, London Introducing Aesthetic Laser Hair Removal Devices to a clinic Dr Sabika Karim

Monday 24th February 13:20 in the Advanced Treatments programme.

Dates for your diary...

25th Jan

A detailed presentation by Dr Sabika Karim MD of Revere Clinic, who specialises in hair growth management using lasers. She will explain the Science behind laser hair removal and the importance of carrying out a consultation to assess different types of hair growth and underlying conditions that may be causing it; The need to plan individualised treatment programmes, to achieve the best results and managing patient’s expectations by giving them realistic goals; Considerations that should be made when investing in a laser device and marketing laser successfully to existing and new clients, for maximum financial return.

www.professionalbeauty.co.uk

SMART IDEAS Radisson Bloomsbury London

www.smartseminar.co.uk

30th Jan - 2nd Feb IMCAS Palais des Congres Paris www.imcas.com

ACE

23rd -24th Feb Pro Beauty London ExCel London

March 8th - 9th

www.professionalbeauty.co.uk

The Business Design Centre, London

8th March

ACE The Business Design Institute London

Mastering Body Treatments: Introducing the new VelaShape lll Dr Sabika Karim

www.ace2014.co.uk

Saturday 8th March 11.10 to 11.50

3rd - 5th April

Dr Sabika Karim draws on her own personal experience to deliver an enlightening lecture, detailing the types of body shaping issues patients present with. She will talk through considerations they may have including the issue of downtime with invasive treatments, how price and treatment time impacts on the patients and their decision on whether to take the surgical or non surgical route. The importance of managing their expectations and how the non invasive approach such as VelaShape technology is a very valuable option.

Introducing the ultimate in Body Platforms, the new VelaShape 111 which combines innovative design together with more power, enabling clinics to offer effective single treatment sessions with measureable results.

VelaShape111 offers a Synergistic use of energies, Infrared Light heats the tissue up to 3mm in depth, Bi-Polar Radio Frequency heats tissue up to 15mm in depth combined with vacuum.

The VelaShape technology brings over 10 years of clinical experience, over 5 million independent treatments globally and more published studies than any other medical body shaping treatment, making it the most recognised non-invasive body contouring treatment in the world today. www.ace2014.co.uk

AMWC Grimaldi Forum Monaco

www.euromedicom.com/amwc-2014

10th - 11th May

The Anti-ageing Health & Beauty Show Olympia London anti-ageingshow.com

22nd - 24th May

BMLA Grand Hotel Krasnapolsky Amsterdam www.bmla.co.uk

Edition 14 // Jan/Feb 2014 // syneron candela newsletter // 12

contact us

If you have any questions or require further information about any of our products or services please contact: Address: Syneron Candela UK Ltd Unit 42, Llantarnam Park, Cwmbran, South Wales, NP44 3AW

Who to contact at Syneron Candela UK: Elaine Wilson / Office Manager Elaine deals with enquiries and sales. If you’re unsure she can direct your enquiry to the right person or department.

Ian Risby / Service Manager

Along with his team Ian can help solve any technical problems or servicing issues.

Dianne Burkhill / Marketing Manager

General clinic marketing. For questions related to accessing Partners–Online and downloading marketing materials.

Tel: 0845 521 0698 Fax: 0845 521 0699

@syneron_candela

Email: info@Syneron-Candela.co.uk Web: www.Syneron-Candela.co.uk

facebook/SyneronMedical youtube/SyneronCandelaCorp linkedin/company/syneron

Did you know you can access archived copies of our newsletter?

To read back issues click here

www.syneron-candela.co.uk

Thank you for reading our newsletter! We hope you found it informative and enjoyable!