PAVILION: MILITARY
The military pavilion opened up new streams of business for vendors
Maintaining the line Without MRO, military equipment is not going to last and be combat effective
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t the military pavilion, exhibitors found value not only in being easily accessible to their existing and prospective armed services customers, but also by their presence among a wider commercial audience where potential new opportunities awaited. “On the commercial side we don’t do as much business. So we thought this would be a nice opportunity to still reach out to our military customers and also dip our toes into the commercial market,” said Megan Michelin, Chief Operating Officer J Chadwick Co, a depth measurement and visual inspection solutions provider.
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In association with the co-located Military Aviation Logistics and Maintenance Symposium, the Military Pavilion was an opportunity to source suppliers, exchange ideas, share best practices and network with military aircraft sustainment and logistics leaders in the Department of Defense and the private sectors. Fluid controls and actuation systems specialist CIRCOR Aerospace & Defense were on the military pavilion for similar reasons. “It gave us a good opportunity for a bit of exposure. This is our first time. It is very interesting, very diverse and actually well attended. We did a couple of shows
recently and none of them have been as well attended,” said Lou Vogt, Senior Director Sales and Business Development, CIRCOR Aerospace & Defense. The huge numbers of people at MRO Americas is a compelling reason for Michelin and J Chadwick Co to return. “Next year we’ll skip the army show and do this show instead. MRO Americas is very clearly focused on the business aspect, and you have a lot more time on the floor here. People are here to do business,” said Michelin. Focusing on the business aspect was also attractive to federal research and development center facilitator Mitre. “For us it was a chance to show a lot of folks what a federally funded research development center actually does, as a lot
