Design With Purpose by Taisiya Teslya

GR APHIC DESIGN PORTFOLIO

DESIGN WITH PURPOSE The Collected Works of Taisiya Teslya 2019

GR APHIC DESIGN PORTFOLIO

DESIGN WITH PURPOSE The Collected Works of Taisiya Teslya 2019

w w w.t aciedesig n .com

55 D E D I C AT I O N

To my parents, For raising me to believe in myself, and making all of my dreams come true.

And to my husband, For helping me grow into a better version of myself. And of course, for all the valuable input into my projects.

WITH PURPOSE

TABLE OF CONTENTS The Collected Works of Taisiya Teslya

TA I S I YA T E S LYA

7 TA B L E O F C O N T E N T S

CURATED WARDROBE

FUTURE GENERATIONS

EMPOWERING WOMANKIND

SENSUAL TASTE

ARTISANAL & AUTHENTIC

112

113

SUPPORTING LOCAL FARMERS

130

131

SUMMER OF LOVE

146

147

FOCUS ON COMMUNITY

168

169

THINKING GLOBALLY

188

189

BACK TO BASICS

252

Seam, Ethical Fashion Inspiration

Olant, A Maternity Store Re-Branding

Emergency Kit Packaging

A Conceptual Cookbook

Cider Summit Re-Branding

Organic Produce Delivery App

Bison Brewery Re-Design

Focus Camera Boutique

Monopoly Game Concept

A Sustainable Retail Store

WITH PURPOSE

TA I S I YA T E S LYA

CURATED WARDROBE Changing The Fashion Mindset Seam, Ethical Fashion Inspiration

10 PROJEC T OVERVIEW

SEAM APP U S E R E X P E R I E N C E A N D U S E R I N T E R FA C E

We need to break our addiction to the need for speed and volume. Ultimately, we need to buy less, buy better and keep asking questions about the realities behind what we’re purchasing.

ACADEMY OF ART UNIVERSIT Y CL ASS: GR APHIC DESIGN 3

I N S T R U C T O R : PA U L D E R B Y A S S I G N M E N T: U S E R E X P E R I E N C E

S E M E S T E R : FA L L 2 017

11 PROJEC T OVERVIEW

Due to globalization and cheap labor abroad, new trends are becoming available at faster rates and are becoming more affordable. Young men and women in the US are not aware of impacts of consu merism, and end up with full wardrobes full of out-of-style clothes. They are forced to come back into stores and buy new clothes every week or month, and update their wardrobes constantly. Seam is a solution to the problem that comes in form of an app. It solves the problem from its core â&#x20AC;&#x201D; by changing the way we interact with our clothes, and, ultimately, changing our mindset when it comes to fashion. It helps each user to get inspired by the clothes they already own and find new ways to style these items. By seeing how other people wear things that you have in your wardrobe can motivate you to become more aware of the things you do own, which will eventually lead to less need in constant shopping and running after new trends.

14 D I G I TA L E X P L O R AT I O N

Home page

9 41

9 41 SEAM

SEAM

seam

Inspire and get inspired Email

Password

Don’t have an account?

1. Forgot password 2. The button is unavailable until the information is entered 3. Switch between login and sign up

1. The information is entered 2. The button is now available

Walk Through

9 41

Walk Through

9 41

9 41 SEAM

SEAM

Welcome Lina!

SEAM

Welcome Lina!

We are happy to see you! Here is what you can do here:

Don’t have an account?

linadavidson@gmail.com

Welcome Lina!

We are happy to see you! Here is what you can do here:

Curate your personal style

Share your outfits to inspire others

Find inspiration based on items you have

Skip

Continue Continue

Skip

ACCOUNT SET UP:

1. Image navigation 2. The skip button is not in it’s full active state, not to attract attention to it, but it is available.

1,2. The user can go back or forward between the three steps by swiping left or right

Feed

Feed – alternative view

9 41

Filter

9 41

1 FEED

1. The button changes to its “active” state and invites the user to continue into the app

9 41 FEED

SEAM

Jess

Jess Business casual 2

1155 D I G I TA L E X P L O R AT I O N

Forgot Password

9 41

SEAM

9 41

SEAM

Name

Forgot Password?

We will send you a verification code to your email 2

Enter your email

RESET PASSWORD

We will send you a verification code to your email

linadavidson@gmail.com

Password

Confirm

linadavidson@gmail.com

RESET PASSWORD

Lina

Don’t have an account?

1. Go back to log in page 2. Tap to enter email 3. The button is unavailable until the information is entered 4. If the user doesn’t remember the email, they can create a new account

Don’t have an account?

Already have an account?

1. The information is entered 2. The button is now available

Personalization

Let’s get started

Suggested users

9 41

Let’s get started

9 41

Get inspired

Select all the fashion styles you are interested in

Jess

Minimal

These style gurus perfectly match your style preferences! 3

Minimal and chic style

Chic

Get inspired

These style gurus perfectly match your style preferences!

Chic

Jess

Minimal and chic style

Minimal

Anna

Minimal style

Artsy

Casual

1. The information is entered 2. The Sign Up button is active

Suggested users

9 41 Select all the fashion styles you are interested in

1. Enter personal information 2. Sign Up button is not active until the information is entered 3. The user can sign up with a social media account 4. Switch to Log In

Personalization

9 41

Already have an account?

Smart

Casual

Smart Continue

1. The photos represent certain fashion styles 2. Name of the style Note: the user can select as many styles as they want by tapping on the photos. 3. The photos are arranged horizontally and slowly floating from right to left to make it obvious for the user. The user can swipe to navigate the photos.

Minimal style

Artsy

Jane

Casual style

Skip

Jane

Casual style

1. The user can change their mind and go back to select other styles 2. Other users are suggested based on this user’s style preference 3. Following the user 4. Skip this step and manually find friends later

1. The style is selected 2. The continue button appears once at least one of the styles is selected

Opened photo

Outfit Overview

9 41

9 41 1

Continue

1. Once the user tapped on the plus button, the plus changes to show feedback of completion 2. The skip button changes to continue once at least one user has been followed

1. Image navigation 2. The skip button is not in it’s full active state, not to attract attention to it, but it is available.

1. The button changes to its “active” state and invites the user to continue into the app

1,2. The user can go back or forward between the three steps by swiping left or right

16 D I G I TA L E X P L O R AT I O N

Feed

9 41

Feed – alternative view

9 41

1 FEED

Filter

9 41

FEED

SEAM

Jess

Jess Business casual 2 3

Jess

Anna

Anna Jess

Anna

THE FEED:

1. The page you’re on 2. Change the view 3. Filter the feed by occasion or season 4. Photos that your friends have posted 5. The active page is selected 6. Take a new photo/create a new outfit – available from all pages

1. Go back to original view 2. Photos that your freinds have posted

Explore

Search results

9 41

1. Exit the full screen 2. The selected photo from the feed or other user’s account 3. Open the outfit overview

Inspiratio

9 41

EXPLORE

Jess

9 41

minimalist 3

Minimalist

Minimal

Anna

Minimal and chic style

I N S P I R AT

Suggested to you

Anna

Minimal style

Jane

Casual style

Minimal style

EXPLORE:

INSPIRATION:

1. The search icon opens a search bar 2. Filter the suggestions by their content – occasion and season outfits 3. Top suggestion to you, based on items you have in common 4. Follow the user

1. Search bar with information entered 2. Follow the user 3. Found user based on your search, best match on top 4. Similar to your search 5. Secondary to your search

Empty profile

Your wardrobe

Your profile

9 41 1

1. Search for users or s within your saved outfit 2. Filter your saved out occasion or season 3. Your saved photos

9 41

Jess @Jessminimal

1 3

94 WARDROBE

Tops

1. The style is selected 2. The continue button appears once at least one of the styles is selected

1. Once the user tapped on the plus button, the plus changes to show feedback of completion 2. The skip button changes to continue once at least one user has been followed

17 17

D I G I TA L E X P L O R AT I O N

Opened photo

Outfit Overview

9 41

9 41 1

Jess

5 3

1. Exit the full screen 2. The selected photo from the feed or other user’s account 3. Open the outfit overview

1. Click on the neutral area to exit the outfit overview and go back to the photo 2. The name of the user 3. The occasion and the season that suits this outfit 4. The items worn in the photo 5. Liking the outfit will save it to your inspiration board

9 41 ION

Jess 3

Suggested to you

Anna

Minimal style

“Helli”

Hello

Hellos

Jane

Casual style

pecific items ts tfits by

1. Search bar 2. Tap anywhere away from the keyboard to exit the search 3. Keyboard

Wardrobe – alternative view

Other user’s profile

Other user’s wardrobe

9 41

9 41 WARDROBE 1

Jess @Jessminimal

1 2

3 3

JESS

Tops 4

18 D I G I TA L E X P L O R AT I O N

1199 D I G I TA L E X P L O R AT I O N

20 FINAL SCREENS

2211 FINAL SCREENS

22 FINAL SCREENS

2233 FINAL SCREENS

24 D I G I TA L E X P L O R AT I O N

2255 D I G I TA L E X P L O R AT I O N

WITH PURPOSE

TA I S I YA T E S LYA

FUTURE GENERATIONS Creating A Better Future Olant, A Maternity Store Re-Branding

28 PROJEC T OVERVIEW

OLANT SHOP REVIVING THE BRAND

At Olant, we are a family. Here, we make sure that our next generation is raised in the safest and the most comfortable environment as possible.

C L I E N T: O L A N T M O S C O W, R U S S I A

CL ASS: BR ANDING PRINCIPLES I N S T R U C T O R : D AV I D S C O T T

A SSIGN M ENT S TORE RE- B R AND S E M E S T E R : S P R I N G 2 017

29 PROJEC T OVERVIEW

Olant is a chain of maternity retail stores and an online retailer, located in Moscow, Russia. Although I worked within the class environment to develop their new brand identity, I later worked with the company to develop their brand further outside of class. I helped Olantâ&#x20AC;&#x2122;s in-house designers to utilize the brand gu idelines and to introduce the new designs into the company. I worked closely with Olantâ&#x20AC;&#x2122;s team to bring their social media and print materials to life, and art directed their photo-shoots to tie everything together. I stay in close relationship with their designers to this day, consulting and art directing them with new projects. We are currently in the process of developing a brand identit y for their new sub-brand, a stroller festival, called Baby Bistro.

32 LO GO CO N S TRU C TIO N

2x x

OLANT

1/2 x

3333 FINAL LOGO

T H E L O G O T Y P E WA S D E V E L O P E D I N T W O L ANGUAGE S , TO FIT BOTH THE RUSSIAN AND T H E I N T E R N AT I O N A L M A R K E T.

34 ORIGINAL PHOTOGR APHY

A R T D I R E C T I O N B Y TA I S I YA T E S LYA . P H O T O G R A P H Y B Y K R I S T I N A G A L K A .

3355

ORIGINAL PHOTOGR APHY

36 BR AND USAGE

37 37 D I G I TA L E X P L O R AT I O N

38 BR AND USAGE

3399 D I G I TA L E X P L O R AT I O N

40 D I G I TA L E X P L O R AT I O N

41 41 BR AND USAGE

42 BR AND WEBSITE

w w w.olant.com â&#x20AC;&#x201D; Br and website.

Used for business-to -business communication purposes a s an introduc tion to the br and.

43 43 D I G I TA L E X P L O R AT I O N

44 BR AND WEBSITE

w w w . o l a n t- s h o p . c o m â&#x20AC;&#x201D; O n l i n e R e t a i l S t o r e .

Used for business-to - consumer communication purposes a s an online maternit y store.

4455 D I G I TA L E X P L O R AT I O N

46 SOCIAL MEDIA

47 47 SOCIAL MEDIA

48 BR AND USAGE

4499 D I G I TA L E X P L O R AT I O N

50 D I G I TA L E X P L O R AT I O N

5511 D I G I TA L E X P L O R AT I O N

52 P R O D U C T C ATA L O G

5533 P R O D U C T C ATA L O G

54 P R O D U C T C ATA L O G

5555 P R O D U C T C ATA L O G

WITH PURPOSE

TA I S I YA T E S LYA

EMPOWERING WOMANKIND FML, For Women With Periods Emergency Kit Packaging

ACADEMY OF ART UNIVERSIT Y CL ASS: GR APHIC DESIGN 3

I N S T R U C T O R : PA U L D E R B Y A S S I G N M E N T: U S E R E X P E R I E N C E

S E M E S T E R : FA L L 2 0 1 7

58 PROJEC T OVERVIEW

FML FEMININE KIT E M E R G E N C Y K I T PA C K A G I N G

In order to have a fully equitable society, we must have laws and policies that take into account the reality that half the population menstruates. Menstrual products should be affordable and available for all, safe for our bodies and the planet.

ACADEMY OF ART UNIVERSIT Y C L A S S : PA C K A G E D E S I G N 2

INS TRUC TOR : CHRIS TINE GEORGE A S S I G N M E N T: E M E R G E N C Y K I T

S E M E S T E R : S P R I N G 2 018

59 PROJEC T OVERVIEW

Did you know, tampons and pads are charged sales tax because they are considered “ luxury” items? Periods are certainly not a luxury and I’m sure every woman on the planet would agree. Recently, some companies have been stepping up against unfair pricing and making moves towards equal pricing for men’s and women’s items. Pay i ng for tampons is a f i rst world problem. But not all women live in the first world, and lack of access to menstrual products is a very real problem for women in less developed countries. FML emergency kit would be provided to women at menstrual equity protests and other events related to female equality, as well as given out to women who cannot afford feminine hygiene products, as part of a charity project. It provides hygiene products and general products that women find useful du ring periods. These products can be related to the overall well-being of a woman, taking into consideration both physical and mental state of the woman’s body during menstruation.

62 D I G I TA L E X P L O R AT I O N

63 63 D I G I TA L E X P L O R AT I O N

64 D I G I TA L E X P L O R AT I O N

6655 FINAL DESIGN

66 D I G I TA L E X P L O R AT I O N

67 67 D I G I TA L E X P L O R AT I O N

68 D I G I TA L E X P L O R AT I O N

6699 FINAL DESIGN

WITH PURPOSE

TA I S I YA T E S LYA

SENSUAL TASTE A Guide to Cooking With Aphrodisiacs A Conceptual Cookbook

72 PROJEC T OVERVIEW

S E N S UA L TA S T E A CO N CEPTUAL CO O KBO O K

Sensual Taste is an aphrodisiac cookbook, in which every dish pays as much attention to presentation as to flavor and science. From appetizers, to main courses, beverages, and desserts, youâ&#x20AC;&#x2122;ll always have something scintillating to offer on a date night.

ACADEMY OF ART UNIVERSIT Y CL ASS: T YPOGR APHY 3

INS TRUC TOR : ARIEL GRE Y A S S I G N M E N T: C O O K B O O K

S E M E S T E R : FA L L 2 017

73 PROJEC T OVERVIEW

The assignment was to design a conceptual recipe book, based on a topic of choice, apply ing the ty pographic principles to express the concept visually. I chose to focus on the recipes that utilize aphrodisiac ingredients. I used sensual photography, delicate body copy ty pe, and f luid ty pe setting, to express the unique qualities of the food. My concept revolved around the masculine and the feminine energies living together on the pages of the book, creating a harmonious and balanced design. To add the masculine feeling to the design, I used a bold sans serif for the chapter breaks, a more dramatic lighting in food photography, as well as sharp right angles throughout the book pages.

76 BO O K COV ER

7777 CHAPTER OPENERS

78 D I G I TA L E X P L O R AT I O N

7799 D I G I TA L E X P L O R AT I O N

pleasure POMEGRANATE WATERMELON PEARS CHOCOLATE HAZELNUT

80 D I G I TA L E X P L O R AT I O N

8811 D I G I TA L E X P L O R AT I O N

82 BOOK SCPREADS

8833 BOOK SPREADS

84 D I G I TA L E X P L O R AT I O N

8855 D I G I TA L E X P L O R AT I O N

86 D I G I TA L E X P L O R AT I O N

8877 D I G I TA L E X P L O R AT I O N

88 BOOK SPREADS

8899 BOOK SPREADS

90 D I G I TA L E X P L O R AT I O N

grilled cheese with asparagus

SENSUAL TASTE

INTER-COURSE

ingredients 8 slices of ciabatta, or any other rustic bread without large holes

method 01

Preheat oven 400Â°.

In a large bowl toss asparagus with olive oil, salt and pepper until coated.

In a single layer, spread asparagus on a baking sheet and bake on center rack for 10-15 minutes.

6 oz gruyere, room temperature and grated

In a small bowl, mix mayonnaise and butter until fully combined.

6 oz mozzarella, room temperature and thinly sliced

Assembly sandwiches by spreading the butter-mayo mixture on one side of each piece of bread.

On the inside of the sandwich star t your layering with the sweet red pepper pesto, followed by grated gruyere, asparagus, mozzarella and second piece of bread.

4 tbsp mayonnaise 4 tbsp room temperature butter 4 tbsp sweet red pepper pesto 3/4 lb thin asparagus spears

1 tbsp olive oil Salt and pepper

07 08

Over low heat, warm up a heavy cast iron skillet. In small batches begin to grill your sandwiches. Carefully watch to make sure that you arenâ&#x20AC;&#x2122;t burning the butter-mayo, flip as soon as one side is golden brown and continue with other side. This process should take 8-10 min on each side. Do not rush this process or you will compromise the crispy golden crust of a perfect grilled cheese. Once both sides are golden brown, transfer to a plate and serve with soup or salad and enjoy.

92 D I G I TA L E X P L O R AT I O N

93 93 D I G I TA L E X P L O R AT I O N

WITH PURPOSE

TA I S I YA T E S LYA

ARTISANAL & AUTHENTIC Immersed in Cider Experience Cider Summit Re-Branding

96 PROJEC T OVERVIEW

CIDER SUMMIT EVENT RE-BR ANDING

We need to break our addiction to the need for speed and volume. Ultimately, we need to buy less, buy better and keep asking questions about the realities behind what we’re purchasing.

ACADEMY OF ART UNIVERSIT Y CL ASS: GR APHIC DESIGN 2

I N S T R U C T O R : T H O M A S M C N U LT Y A S S I G N M E N T: E V E N T R E - B R A N D I N G

S E M E S T E R : S P R I N G 2 017

97 PROJEC T OVERVIEW

Cider Summit is the largest cider festival in the U.S. that is giving consumers an opportunity to sample a range of ciders including regional favorites and international classics. Cider Summit is committed to working with the community and various non-profit organizations. Guests will have the opportunity to immerse themselves in the cider experience and be guided through the tastings by the cidermakers themselves. The design objective was to improve the appearance and branding of Cider Summit Events and create a set of identities for the four cities where it is held.

100 FINAL SYMBOL

110011 FINAL SYMBOL

T H E S Y M B O L WA S D E V E L O P E D I N F O U R C O L O R S T O B E U S E D AT D I F F E R E N T E V E N T L O C AT I O N S

102 D I G I TA L E X P L O R AT I O N

110033 D I G I TA L E X P L O R AT I O N

104 BR AND WEBSITE

110055 BR AND WEBSITE

106 BR AND USAGE

110077 BR AND USAGE

108 BR AND USAGE

110099 D I G I TA L E X P L O R AT I O N

110 D I G I TA L E X P L O R AT I O N

111111 D I G I TA L E X P L O R AT I O N

1 12 BR AND USAGE

111133 D I G I TA L E X P L O R AT I O N

114

WITH PURPOSE

TA I S I YA T E S LYA

SUPPORTING LOCAL FARMERS Noneeds, Nature At Your Fingertips Organic Produce Delivery App

115

116 PROJEC T OVERVIEW

NONEEDS APP U S E R E X P E R I E N C E A N D U S E R I N T E R FA C E

Locally grown food helps build communities. When you buy directly from the farmer, you are building a relationship while also helping to support local farmers who are providing for you as much as they are providing for their own families.

ACADEMY OF ART UNIVERSIT Y C L A S S : I N F O R M AT I O N D E S I G N

I N S T R U C T O R : H A N N A H C O WA R D A S S I G N M E N T: F O O D D E L I V E R Y A P P

S E M E S T E R : S P R I N G 2 019

1 17 PROJEC T OVERVIEW

Noneeds is more than a food delivery app. It delivers a box of carefully chosen ingredients for the recipes that you enjoy, and they all come directly from your local farm. The app also provides you with a selection of healthy recipes based on the ingredients that you have. It makes cook ing and grocer y shopping an experience you want to share with your family. Track your groceries, cook healthy meals, and share your own recipes, all in one place. When developing the design direction, I was inspired by the process of cooking with fresh organic ingredients. I wanted to create a family-friendly app with navigation easy enough for a child. I went for a natural, earthy feeling, while maintaining a fun element with the icons.

12 0 THE GRID

12 1211 THE GRID

12 2 ICO N S

12 1233

12 4 APP ICO N

12 1255 FINAL LOGO

12 6

12 1277 FINAL SCREENS

12 8 FINAL SCREENS

12 1299 FINAL SCREENS

130 D I G I TA L E X P L O R AT I O N

113311 D I G I TA L E X P L O R AT I O N

132

WITH PURPOSE

TA I S I YA T E S LYA

SUMMER OF LOVE A Counter- Cultural Mission Bison Brewery Re-Design

133

134 PROJEC T OVERVIEW

BISON BREWERY B E E R PA C K A G I N G D E S I G N

We need to break our addiction to the need for speed and volume. Ultimately, we need to buy less, buy better and keep asking questions about the realities behind what we’re purchasing.

ACADEMY OF ART UNIVERSIT Y C L A S S : PA C K A G E D E S I G N 3

INS TRUC TOR : CHRIS TINE GEORGE A S S I G N M E N T: B E E R PA C K A G I N G

S E M E S T E R : FA L L 2 018

135 PROJEC T OVERVIEW

The objective of this project was to refresh and modernize the brand and pakaging design of Bison Beer, while keeping it true to its origins, and representing its brand equity through each individual bottle. To establish Bison as a brand that holds strong to its values, and motivates consumers to join the movement of mindful living. When developing the project I was inspired by the hippie movement. The “Summer of Love” was an important inf luence in the culture of home brewing and growing organic ingredients. I wanted to emphasize its importance, and made a vibrant design, with elements “organically growing” into each other.

138 BISON BREWERY

139 BISON BREWERY

140 BISON

1141 41

142 D I G I TA L E X P L O R AT I O N

1 43 BISON BREWERY

14 4 BISON BREWERY

145 BISON BREWERY

146 D I G I TA L E X P L O R AT I O N

1147 47 D I G I TA L E X P L O R AT I O N

148

WITH PURPOSE

TA I S I YA T E S LYA

FOCUS ON COMMUNITY Freedom To Create Focus Camera Boutique

149

1 50 PROJEC T OVERVIEW

FOCUS CAMER A D I G I TA L C A M E R A S B O U T I Q U E R E - B R A N D I N G

Our mission is to help make it possible for artists to further their work and careers at a reasonable cost, while helping to provide them with the platforms to do so.

ACADEMY OF ART UNIVERSIT Y CL ASS: GR APHIC DESIGN 2

I N S T R U C T O R : T H O M A S M C N U LT Y A S S I G N M E N T: B O U T I Q U E R E - B R A N D

S E M E S T E R : S P R I N G 2 017

151 PROJEC T OVERVIEW

Focus Camera, is located in the Marina district, San Francisco. It specializes in cameras and photographic supplies. The store is surrounded by high-end specialty boutiques, popular restaurants and cafes. The street aud ience is you ng, middle-upper class, who come to the street to walk around with friends and family on weekends and after work. The atmosphere on the street is young, modern, stylish, and fun. The goal of this re-branding project is to attract new, tech-sav v y, younger audience, and to create a personal relationship with the local artists.

154 FINAL LOGO

115555 FINAL SYMBOL

156 D I G I TA L E X P L O R AT I O N

115577 BR AND USAGE

158 P R O D U C T C ATA L O G

115599 BR AND WEBSITE

160 BR AND USAGE

1161 61 BR AND WEBSITE

1 62 BR AND USAGE

1163 63

164 BR AND USAGE

116655

166 D I G I TA L E X P L O R AT I O N

1167 67 BR AND USAGE

168 D I G I TA L E X P L O R AT I O N

116699 D I G I TA L E X P L O R AT I O N

17 0

WITH PURPOSE

TA I S I YA T E S LYA

THINKING GLOBALLY Connecting Global Economies Monopoly Game Concept

17 1

17 2 PROJEC T OVERVIEW

M O N O P O LY BOARD GAME RE- DESIGN

We need to break our addiction to the need for speed and volume. Ultimately, we need to buy less, buy better and keep asking questions about the realities behind what we’re purchasing.

ACADEMY OF ART UNIVERSIT Y C L A S S : PA C K A G E D E S I G N 3

INS TRUC TOR : CHRIS TINE GEORGE A S S I G N M E N T: B O A R D G A M E

S E M E S T E R : FA L L 2 018

17 3 PROJEC T OVERVIEW

Now, more so than at any other time in history, the world is coalescing into a single social and economic entity. But are our children being properly prepared to become the cross-culturally competent adults who can handle the challenges that globalization presents? International Monopoly is a new take on the classic trade game that offers a lot of financial wisdom, which can be applied in the real world of finance and investing. Except, it offers a modern world understanding. It was designed for the children that are growing into the global world of international economy. With currency exchange and more complex investing rules, the players will learn about the details of working with other countries. To travel to the other side of the board, the players, just like in real life, will have to deal with the embassy and customs, and the documents they acquire can be used to take a f light from one airport to another.

17 6 GAME CARDS

17 1777 GAME CARDS

17 8 BOX DESIGN

17 1799 BOX DESIGN

J . F . KENNEDY

AIRPORT

EUROPE

BUILD HERE 100%

25%

50%

STOCKHOLM

75%

SWEDEN

100%

25%

50%

75%

25%

HYDROPOWER INVESTMENT

SWEDEN

300 KR

100%

50%

GÖTEBORG

AIRPORT

390 KR

BUILD HERE 75%

25%

COPENHAGEN

SCANDINAVIA

PICK UP A CARD

COPENHAGEN DENMARK

390 KR

BUILD HERE 100%

75%

BUILD HERE

50%

PROFITS AND FEES

100%

25%

50%

ÅARHUS DENMARK

SCANDINAVIA

200 USD

EUROPE

400 KR PICK UP A CARD

75% SHARE

25%

WEST COAST

100% SHARE

50%

SEATTLE SHARE

75% SHARE

25%

INVESTMENT

50%

100% SHARE SHARE

140 USD

BUILD HERE

TECH STARTUP

180 USD

BUILD HERE

WEST COAST

25%

75% SHARE

150 USD

SAN FRANCISCO

AMERICA

EMBASSY

EMBASSY PROFITS AND FEES

75%

225 KR

PROFITS AND FEES

100% SHARE

PROFITS AND FEES

AMERICA

190 USD

50%

EAST COAST

75% SHARE

25%

CHICAGO SHARE

50%

100% SHARE

BUILD HERE

EAST COAST

200 USD

BUILD HERE

NEW YORK SHARE

25%

75% SHARE

50%

100% SHARE SHARE

CUSTOMS

100 YUAN

110 YUAN

PICK UP A CARD

400 YUAN

120 YUAN

PAY 200 YUAN

130 YUAN

PASSPORT CONTROL

100%

75%

100%

75%

100%

75%

100%

75%

50%

25%

50%

25%

BUILD HERE

50%

CHINA

BEIJING

HONG KONG

JAPAN

25%

50%

25%

CHINA

SHANGHAI

EMBASSY

AIRPORT

OSAKA

INCOME TAX

TOKYO

ASIA ASIA

410 KR

FREE SHORT TERM

180

D I G I TA L E X P L O R AT I O N

PARKING

181 GAME ELEMENTS

350 EU SHARE

75%

PICK UP A CARD

100%

T H E E M B A S S Y C A R D C A N P R O V I D E YO U W I T H N E C E S S A R Y D O C U M E N T S F O R T R AV E L I N G “ O V E R S E A S ”, L I K E A PA S S P O R T A N D A V I S A .

360 EU 100 EU

SHARE SHARE

75%

A I R P O R T S A R E CO N N E C T E D , A N D C A N B E U S E D T O T R AV E L T O A N O T H E R S I D E O F T H E B O A R D , I F T H E N E C E S S A R Y D O C U M E N T S W E R E CO L L E C T E D .

PAY 200 EU SHARE

W H E N T H E P L AY E R L A N D S O N T H E “ T R A D E F E E S ” S Q U A R E , T H E Y H AV E T O PAY 2 0 0 E U R O S I F T H E Y H AV E P R E V I O U S LY P U R C H A S E D S T O C K .

390 EU

E M B A S S Y A N D P R O F I T S & F E E S C A R D S A R E S TA C K E D I N T H E M I D D L E O F T H E B O A R D . J U S T L I K E I N T H E O R I G I N A L G A M E , T H E P L AY E R S G E T O N E C A R D W H E N T H E Y L A N D O N T H E A S S O C I AT E D S Q U A R E .

75% 100%

75%

420 EU

BUILD HERE

COLLECT 200 USD

25%

E A C H S I D E O F T H E B O A R D H A S I T S O W N C U R R E N C Y, W H I C H T H E P L AY E R H A S TO U S E W H EN I N V E S T I N G . I F T H E P L AY ER D O E S N ’ T H AV E T H E C U R R EN C Y, T H E Y C A N E X C H A N G E I T AT T H E B A N K W I T H T H E P R O V I D E D E X C H A N G E R AT E , O R N E G O T I AT E W I T H A N O T H E R P L AY E R .

W H E N I N V E S T I N G , T H E P L AY E R H A S T O F I R S T B U I L D T H E “ F O U N D AT I O N ” — O R B U Y A 2 5 % S H A R E M O R “ S TO C K ” O F A CO R P O R AT I O N I N T H AT C I T Y. O N LY A F T ER P O S S E S S I N G T H E F U L L 1 0 0 % S H A R E , T H E Y C A N S TA R T “ B U I L D ING” THEIR EMPIRE.

100%

50%

BUILD HERE SHARE

25% 50%

VENICE

ITALY ITALY

MILAN

T H E B OA R D CO R N E R S WO R K T H E S A M E WAY A S I N T H E O R I G I N A L M O N O P O LY, B U T A R E I N S P I R E D B Y A I R P O R T S E C U R I T Y.

100%

50%

BUILD HERE SHARE

50%

BUILD HERE SHARE

25%

TRADE FEES

FRANKFURT

AIRPORT

GERMANY

FRANKFURT

EMBASSY

25%

GERMANY

BERLIN

CUSTOMS

! GO TO

DEPARTURES

A L L T H E G A M E P I E C E S A R E I N S P I R E D B Y T R AV E L , W I T H T H E D I C E B E I N G I N S P I R E D B Y CO M PA S S , A N D T H E M A N Y S I D E S T H E T R AV E L E R C A N G O .

182 D I G I TA L E X P L O R AT I O N

118833 D I G I TA L E X P L O R AT I O N

118844 D I G I TA F ILN A EX L PLLOOGROAT I O N

118855 D I G I TA G AL MEEX PRLUOL RE AT S ION

186 EMBASSY CARDS

118877 D I G I TA L E X P L O R AT I O N

188 D I G I TA L E X P L O R AT I O N

118899 D I G I TA L E X P L O R AT I O N

190

WITH PURPOSE

TA I S I YA T E S LYA

BACK TO BASICS Mindre, Mindful Living At Its Finest A Sustainable Retail Store

191

1 92 PROJEC T OVERVIEW

MINDRE R E TA I L S T O R E PA C K A G I N G

We are a retail store made for the conscious consumer â&#x20AC;&#x201D; the one who cares about transparency and ethics in business. We are here to provide sustainably-produced products made with natural materials.

CL ASS: GR APHIC DESIGN 4 I N S T R U C T O R : T H O M A S M C N U LT Y

A S S I G N M E N T: R E TA I L S T O R E S E M E S T E R : S P R I N G 2 019

TEAM MEMBERS: YUMENG TIAN, S I T O N G Y U , YA L I N G L I , X I A O X I A O M A

1 93 PROJEC T OVERVIEW

Mindre is a sustainable retail store. Our products are highly durable and functional, without compromising beautiful design. This brand was developed as part of a group project. I was assigned to be a team leader. Some of my responsibilities included presenting the deliverables at every meeting, making important decisions in terms of design, as well as conceptually, and making sure all the team members were on track. Together, we developed four sub-brands for the store, and designed packa ging for various categories within the brands. We worked closely together to make sure there is enough variation within each brand.

196 D I G I TA L E X P L O R AT I O N

1197 97 R E TA I L B R A N D

198 D I G I TA L E X P L O R AT I O N

119999 D I G I TA L E X P L O R AT I O N

WITH PURPOSE

200

TA I S I YA T E S LYA

MAIN BRAND:

S TORE T YPE:

Depa r t ment Store PRODUCT LINE:

Grocer y, K itchen, Hea lth & Beaut y, Fa m i ly TA R G E T A U D I E N C E :

2 0 - 65 Fa m i l ies

STRATEGY:

To create in house brands, Mindre endorsed the house of brands solution. Each of our sub-brands has a unique voice, while all of them share the same eco-conscious approach. PERSONA:

Eleanore , 27, Mar ried , Moth e r INTERESTS:

Organ ic Farm ing Sustainabilit y Eco-friend ly products Nat u ral Make-Up Nat u ral Matern it y Products DISLIKES:

Busy Env iron ments Plastic Packa ging Harmfu l Ingred ients

201

BACK TO BA SIC S

B R A N D M AT R I X

SUB-BRAND:

D E PA R T M E N T:

Fa m i ly

PRODUCT LINE:

New- bor n ca re , food , nu rser y f u r n it u re , toys. TA R G E T A U D I E N C E :

27-35 Fa m i l ies

SUB-BRAND:

D E PA R T M E N T:

Grocer y

PRODUCT LINE:

Ba ker y, coffee , da i r y, meat s , fresh produce. TA R G E T A U D I E N C E :

25- 65 Fa m i l ies

SUB-BRAND:

D E PA R T M E N T:

Beaut y

PRODUCT LINE:

Bath, ha i r, sk i nca re for you n g a nd mat u re sk i n. TA R G E T A U D I E N C E :

2 0 -45 Women

SUB-BRAND: DEPARTMENT:

Kitchen PRODUCT LINE:

Cook i n g , ser v i n g , a nd clea n i n g product s. TA R G E T A U D I E N C E :

27- 50 Women

202 D I G I TA L E X P L O R AT I O N

h wit ion s e ri at mo gener e m t ew r nex n u te rea ch yo th. c to tea ear u e o u h y o t ire elp y e for p s h r in to nd to nd ca e r a e A s h nes. love i l o ve to No loved r you

203 SUB-BRAND

N OV E L FA M I LY S U B - B R A N D

Novel is a sub-brand for the conscious families. It consists primarily of organic baby products, such as baby foods, blankets, clothes, feeding devices, as well as furniture and accessories for the nursery. We focused on creating a playful brand that both parents and kids would love and trust.

204 D I G I TA L E X P L O R AT I O N

220055 D I G I TA L E X P L O R AT I O N

206 D I G I TA L E X P L O R AT I O N

220077 D I G I TA L E X P L O R AT I O N

208 NOVEL

220099 D I G I TA L E X P L O R AT I O N

210 D I G I TA L E X P L O R AT I O N

221111 D I G I TA L E X P L O R AT I O N

2 12 D I G I TA L E X P L O R AT I O N

% 00 1 and rectly nd h s i fre ms d nic, a g a n r eri al fa , org v i l c n de lo ut rom grow . o b y e s a ents f ocall nabl e r i l i a o c ngred ked, susta n a ys ig li pic Or atura and- alwa n u.H yo to

213 SUB-BRAND

ORIGANO GROCERY SUB -BR AND

Origano is a sub-brand focused on organic and locally-grown foods, supporting local farmers. We bring only fresh ingredients to your tables. When developing this brand, our group was inspired by outdoor picnics and the on-the-go lifestyles of modern people, and our goal was to create packaging that is easy and eco-conscious. Just like with other sub-brands, we eliminated plastic from our packaging altogether, and used natural materials instead.

214 D I G I TA L E X P L O R AT I O N

221155 D I G I TA L E X P L O R AT I O N

216 D I G I TA L E X P L O R AT I O N

2217 17 D I G I TA L E X P L O R AT I O N

218 D I G I TA L E X P L O R AT I O N

221199 D I G I TA L E X P L O R AT I O N

220 D I G I TA L E X P L O R AT I O N

222211 ORIGANO

222 ORIGANO

222233 D I G I TA L E X P L O R AT I O N

224 D I G I TA L E X P L O R AT I O N

222255 D I G I TA L E X P L O R AT I O N

226 ORIGANO

222277 ORIGANO

228 D I G I TA L E X P L O R AT I O N

s, ur f o dient o ll e . A ingr ants s c i c i n id ota organ ntiox b f r o and l of a e l l w po atura rs, fu E. g n e n i nd eal 0% flow C, a h 0 the ith 1 s and A, B, n i e ve de w berri mics e i l a m dic vita be We ts are nor and g c du ludin o r p inc

222299 D I G I TA SU L BE-XBPRLAONRDAT I O N

C LO U D B E R R Y BEAUT Y SUB - BR AND

Unlavish is a sub-brand that is perfect for theminimalist home. It is focused on the functionalproducts that donâ&#x20AC;&#x2122;t sacrifice beauty. When developing this brand, we wanted to include hand-made pottery and other kitchen products made with natural materials. We developed sections for serving, cooking, and cleaning, keeping the designs clean and neutral, with an implied level of sophistication and status.

230 D I G I TA L E X P L O R AT I O N

223311 D I G I TA L E X P L O R AT I O N

232 D I G I TA L E X P L O R AT I O N

223333 CLOU DB ERRY

234 D I G I TA L E X P L O R AT I O N

223355 CLOU DB ERRY

236 D I G I TA L E X P L O R AT I O N

2237 37 D I G I TA L E X P L O R AT I O N

238 D I G I TA L E X P L O R AT I O N

223399 D I G I TA L E X P L O R AT I O N

240 D I G I TA L E X P L O R AT I O N

2241 41 CLOU DB ERRY

242 D I G I TA L E X P L O R AT I O N

2243 43 D I G I TA L E X P L O R AT I O N

24 4 CLOU DB ERRY

224455 D I G I TA L E X P L O R AT I O N

246 D I G I TA L E X P L O R AT I O N

re ta a h st, . ls t oo to la lace t e p iqu igned tiful n es ru au ou er. D re be h l t wi simp a mo n e e ife ch kit our l r hom r ou e y ou h y mak ke y s i lav to ma Un ade and m on, cti fun

2247 47 D I G I TA SU L BE-XBPRLAONRDAT I O N

U N L AV I S H KITCHEN SUB - BR AND

248 D I G I TA L E X P L O R AT I O N

224499 D I G I TA L E X P L O R AT I O N

2 50 D I G I TA L E X P L O R AT I O N

225511 U N L AV I S H

252 D I G I TA L E X P L O R AT I O N

225533 D I G I TA L E X P L O R AT I O N

WITH PURPOSE

254

ÂŠ2019 Taisiya Teslya All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, whithout persission in writing from Taisiya Teslya.

TA I S I YA T E S LYA

225555

CO PY RIG HT

Colophon

SCHOOL:

Academy of A rt Un iversit y, School of Graph ic Design FONTS:

Freight by Adobe Fonts Freight Sans by Adobe Fonts Freight Neo by Adobe Fonts P H O T O G R A P H Y:

Product Photography: Taisiya Teslya Olant Photography: K ristina Gal ka M AT E R I A L S :

Mohawk Superf ine Eggshell 100 Text BINDING:

The Key Printing & Bind ing Oak land, Californ ia PRINTING:

Graph ic Ima ger y South San Francisco, Californ ia C O N TA C T:

Taisiya Teslya +1 415 988 1705 tacie.teslya@gmail.com taciedesign.com

CO LO PH O N

WITH PURPOSE

256

Thank You! I want to say thank you to my instructors, for your guidance throughout my college years, and for always pushing me to further my professional skills. And to my fellow students, for your constructive criticism, which encouraged me to take a step back, and look at my work from a different perspective.

w w w.t aciedesig n .com

TA I S I YA T E S LYA