My other profile

NARRATED:

By Yerba Buena Center for the Arts

other My profile// Anonymous

A Narrated Guide to Self-Construction on Social Media

GINGKO PRESS

Loading...

IDENTIT Y CONSTRUCTED:

My

other

profile//

A Narrated Guide to SelfConstruction on Social Media

Yerba Buena Center for the Arts

...

GINGKO PRESS

5

Copyright Š2019 concept and book design by Taisiya Teslya, Academy of Art University, Typography, Spring 2019, Instructor Ariel Grey.

This is a student project only. No part of this book or any other part of the project was produced for commercial use.

No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means electronic, mechanical, photocopying, recording, or otherwise, without the written permission of the publisher.

Not actually published by Gingko Books.

Printed in San Francisco, CA ISBN: 9384-2-384925837-9-5

note :

THE FOLLOW ING IS A WORK OF FICTION. A N Y RESEMBL A NCE TO PERSONS LI V ING OR DE A D IS PURELY COINCIDENTA L.

7

// NARRATOR ENTERS THE ROOM...

New Profile

Abore, corerci picius, te qui

First Name Second Name OK

Introduction

Male Female Other

#WHATSHAPPENING

The concept of this book is based around the idea of scripted online profile, constructed from the fragments of the whole identity that never come together and form the full picture.

NA ME: KEZIA ROMERO

Female

18 Years Old

Single

Los Angeles, CA

Student

Interests: Photography, Music, Art

UCLA

10

Abore, corerci picius, te qui

Abore, corerci picius, te qui

//AUDIENCE HEARS OCCASIONAL CLICKS OF THE MOUSE AND INTENSE TYPING...

11

The use of social media can create a false identity, portraying a person to the outside world who may not truly exist, or may be more complex than the person one portrays.

#GOALS

#I CAN BE WHATEVER I WANT

12

Entrepreneur

Photographer

Dancer

Model

Stylist

Blogger

Singer

Artist

Celebrity

Actor

All of the above Other

05:00pm

NARRATOR:

Social network profiles offer us flexible space to “perform” our identities through various fields of personal information and status updates.

These allow us to “type” ourselves into being and disperse our identities across multiple social networking platforms, along with allowing us to construct another’s identity by uploading text, videos, pictures, and links about the other, ultimately helping to construct their online identity.

13

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023

Abore, corerci picius, te qui

14

05:05pm

NARRATOR:

Furthermore, new media not only allows individuals to construct a new form of identity, but also allows society to reinvent cultural identities. The ability of modern technology to combine a huge variety of elements from different times and places has lead to the complex cultural identities‌ New media is engulfing the culture at a very fast rate. It has left human relationships behind.

15

16

NA ME: SHI SONG

Female

23 Years Old

Engaged

San Francisco, CA

Model Photographer

17

Abore, corerci picius, te qui

05:00pm

NARRATOR:

Social network profiles offer us flexible space to “perform” our identities through various fields of personal information and status updates.

These allow us to “type” ourselves into being and disperse our identities across multiple social networking platforms, along with allowing us to construct another’s identity by uploading text, videos, pictures, and links about the other, ultimately helping to construct their online identity.

Furthermore, new media not only allows individuals to construct a new form of identity, but also allows society to reinvent cultural identities. The ability of modern technology to combine a huge variety of elements from different times and places has lead to the complex

18

cultural identities…

New media is engulfing the culture at a very fast rate. It has left human relationships behind.

While displaying one's identity through social media allows use of different media than traditionally used to construct identity, these media do not always accurately portray our true selves.

By posting specific photos and comments, individuals highlight certain characteristics of themselves while also omitting or hiding other facts and characteristics.

19

#instagood #instagood #instag #like4like #like4like #like4li #tbt #tbt#tbt #followme #followme #follow #follow4follow #follow4fol #follow4 #instadaily #instadaily #instad #picoftheday #picoftheda #picofth #selfie #selfie #selfie #mood #mood #mood #instamood #instamood #instam #nofilter #nofilter #nofilte #igdaily #igdaily #igdaily 20

good ike

wme w4follow w llow daily y ay heday Finn Conway

mood er ly

The first 3 pics are how I want u to THINK i'm doing and the last one represents how i'm actually doing.

@ RORY BARNET T Nice Post! Check out my profile too @ MARWA CARLSON Cool! @ KEZIA ROMERO Love you girl! Looking Gorgeous @ EMER GALLEGOS I'm going to frame this and put it @ MEGHAN ROSALES

If this isn't me then I don't know

@ ZAKARIY YA ROSS So beautiful <3 @ MARNIE CUNNINGHAM Gorgeous <3 @ SONYA MELIA Wow @ TAYAH BERG Very relatable @ ALEKSANDER BENTON Ur an angel wow @ RAVI HURLEY you're in your natural habitat @ LILY MONTOYA This picture literally called me ugly @ ALISTAIR ARCHER

last pic is a mood

21

@ RORY BARNET T Nice Post! Check out my profile too @ MARWA CARLSON Cool! @ KEZIA ROMERO Love you girl! Looking Gorgeous @ EMER GALLEGOS I'm going to frame this and put it @ MEGHAN ROSALES

If this isn't me then I don't know

@ ZAKARIY YA ROSS So beautiful <3 @ MARNIE CUNNINGHAM Gorgeous <3 @ SONYA MELIA Wow @ TAYAH BERG Very relatable @ ALEKSANDER BENTON Ur an angel wow @ RAVI HURLEY you're in your natural habitat @ LILY MONTOYA This picture literally called me ugly @ ALISTAIR ARCHER

last pic is a mood

@ RORY BARNET T Nice Post! Check out my profile too @ MARWA CARLSON Cool! @ KEZIA ROMERO Love you girl! Looking Gorgeous @ EMER GALLEGOS I'm going to frame this and put it @ MEGHAN ROSALES

last pic is a mood

@ ZAKARIY YA ROSS @ MARNIE CUNNINGHAM @ SONYA MELIA Wow @ TAYAH BERG Very relatable @ ALEKSANDER BENTON Very relatable @ RAVI HURLEY you're in your natural habitat @ LILY MONTOYA This picture literally called me ugly @ ALISTAIR ARCHER Very relatable

10k

22

Abore, corerci picius, te qui

#NEW ME Spending so much time in front of screens and sharing files, life stories, profiles, opinions, etc through a more interactive and systematic way, future people seem to be more active or less healthy with their pseudo-names, fake profiles, multiple identities and diversif ying attitudes as well as endless efforts to position themselves

regarding each piece of news.

Thus, the social media brings us clusters, labels, discriminations and inequalities.

07:30pm

NARRATOR:

Youth today is busy creating online communities around themselves, providing glimpses into different facets of their life and creating a visible image of themselves for everyone to see. SNSs today are also providing tools and opportunities to its users to reinvent their identity, to be what they want others to believe about them.

Driven by the distorted self-image of personal fable and imaginary audience, adolescents are likely to go to any lengths to avoid the feeling of embarrassment or being looked down upon.

Access to SNSs provide the user with the opportunity to create an image of self by what they write or post about themselves which does not actually mirror who they are in reality.

Abore, corerci picius, te qui

24

25

#RELATABLE

26

This increased judgment of peers can lead to a false sense of necessity to create an â&#x20AC;&#x153;identityâ&#x20AC;? acceptable by others but not by the individual.

10k

Consider that you are traveling with an audience, always checking others to see whether they are playing a game, messaging or watching a movie during a bus trip or even while getting on or off the tramway.

27

#instagood #like4like #tbt #followme #follow4follow #instadaily #picoftheday #selfie #mood #instamood #nofilter #igdaily

n Conway

Finn Conway

Finn Conway

Finn Conway

Finn Conway

Finn Conway

Finn Conway

Finn Conway

Finn Conway

Finn Conway

Finn Conway

Finn Conway

Finn Conway

Finn Conway

Finn Conway

28

Finn C

#instagood #like4like #tbt #followme w#follow4follow #instadaily #picoftheday #selfie #mood #instamood #nofilter #igdaily @ RORY BARNET T Nice Post! Check out my profile too @ MARWA CARLSON Cool!

@ KEZIA ROMERO Love you girl! Looking Gorgeous

@ EMER GALLEGOS I'm going to frame this and put it @ MEGHAN ROSALES

If this isn't me then I don't know

@ ZAKARIY YA ROSS So beautiful <3

@ MARNIE CUNNINGHAM Gorgeous <3 @ SONYA MELIA Wow @ TAYAH BERG Very relatable

@ ALEKSANDER BENTON Ur an angel wow @ RAVI HURLEY you're in your natural habitat

@ LILY MONTOYA This picture literally called me ugly @ ALISTAIR ARCHER

last pic is a mood

@ RORY BARNET T Nice Post! Check out my profile too @ MARWA CARLSON Cool!

@ KEZIA ROMERO Love you girl! Looking Gorgeous

@ EMER GALLEGOS I'm going to frame this and put it @ MEGHAN ROSALES

If this isn't me then I don't know

@ ZAKARIY YA ROSS So beautiful <3

@ MARNIE CUNNINGHAM Gorgeous <3 @ SONYA MELIA Wow @ TAYAH BERG Very relatable

@ ALEKSANDER BENTON Ur an angel wow @ RAVI HURLEY you're in your natural habitat

@ LILY MONTOYA This picture literally called me ugly @ ALISTAIR ARCHER

last pic is a mood

@ MEGHAN ROSALES

If this isn't me then I don't know

@ ZAKARIY YA ROSS So beautiful <3

@ MARNIE CUNNINGHAM Gorgeous <3 @ SONYA MELIA Wow @ TAYAH BERG Very relatable

@ MARNIE CUNNINGHAM Gorgeous <3 @ SONYA MELIA Wow @ TAYAH BERG Very relatable

@ ALEKSANDER BENTON Ur an angel wow @ RAVI HURLEY you're in your natural habitat

@ LILY MONTOYA This picture literally called me ugly @ ALISTAIR ARCHER

last pic is a mood

@ RORY BARNET T Nice Post! Check out my profile too

29

@ MARWA CARLSON Cool!

Conway

@ KEZIA ROMERO Love you girl! Looking Gorgeous

Finn Conway

Finn Conway

@ EMER GALLEGOS I'm going to frame this and put it @ EMER GALLEGOS I'm going to frame this and put it

10k

In virtual environments, a user can establish an interaction with another user that they do not know without using his/ her identity or by hiding or changing his/her gender or social status. Communication processes in virtual environments are carried out using fictionalized profiles.

#TBT

#I AM NOT WHO I THINK I AM

Abore, corerci picius, te qui

30

As humans, our experiences no longer constitute who we are â&#x20AC;&#x201D; it is now only what we say about ourselves and what others want to be said about us that makes up our new, social mediainfested identities.

@ RORY BARNET T Nice Post! Check out my profile too @ MARWA CARLSON Cool!

10k

@ KEZIA ROMERO Love you girl! Looking Gorgeous @ EMER GALLEGOS I'm going to frame this and put it @ MEGHAN ROSALES

If this isn't me then I don't know

“When I tweet something, and some friend favorites it, and another friend retweets it with a funny comment, that is totally them saying to me 'you're so pretty,' just in a more adult kind of way. And it feels nice!"

05:05pm

NARRATOR:

With comments and ‘likes’ quantifying influence and success on social media, aspiring to gain affirmation is built into the platforms. As sites like Facebook and LinkedIn become increasingly integrated in our social and professional lives, differences between our “real” and online identities can shape not only how others perceive us but our self-perceptions, creating pressure to be more like the often idealized digital versions of ourselves and our peers.

32

33 Abore, corerci picius, te qui

Abore, corerci picius, te qui

34

//NARRATOR LEFT THE CHAT

35

#COLOPHON About the Project: This is a student project only.

No part of this book or any other part of the project was produced for commercial use.

Typefaces: The headings and body copy are set in Roboto Mono; the subheadings are set in Roboto Slab, designed

by Christian Robertson and released as open-source through Google Fonts in 2011.

The decorative typeface used for secondary headings is Cutive Mono, designed by Vernon Adams, and released as open-source through Google Fonts in 2012.

The annotations, footers, headers, and folios are set in Din Next Slab Pro, designed by Akira Kobayashi, Sandra Winter, and Tom Grace, and issued in digital form by Linotype in 2014.

36

Software: Adobe Creative Cloud, InDesign, Illustrator, Photoshop.

Equipment: iMac dektop, 27" 2017: 3.4 GHz Epson EcoTank ET 16500

Designer: Taisiya Teslya, Academy of Art University, San Francisco, CA

Credits: Photography: unsplash.com, pexels.com, pinterest.com.

Icons: thenounproject.com

37

38

IDENTIT Y CONSTRUCTED:

39

40

03:25pm

NARRATOR:

...For centuries, humans have used their interaction with one another to help shape outsiders’ perceptions of them.

Often communication experts refer to this as constructing one’s “social identity.”

For many years, this projection of self came through interpersonal face-toface communication — ­­ or other forms of personal interaction.

In the progress of technology, this development of one’s personal attributes has come to include photographs, letters, published and unpublished writings, hearsay, and physical attributes. Many aspects of a person’s “identity” as others see it are difficult and almost impossible to define.

New Profile First Name Second Name OK

//AUDIENCE HEARS OCCASIONAL CLICKS OF THE MOUSE AND INTENSE TYPING...

While displaying one's identity through social media allows use of different media than traditionally used to construct identity, these media do not always accurately portray our true selves.

By posting specific photos and comments, individuals highlight certain characteristics of themselves while also omitting or hiding other facts and characteristics.

As humans, our experiences no longer constitute who we are â&#x20AC;&#x201D; it is now only what we say about ourselves and what others want to be said about us that makes up our new, social mediainfested identities.

@ RORY BARNET T Nice Post! Check out my profile too @ MARWA CARLSON Cool! @ KEZIA ROMERO Love you girl! Looking Gorgeous @ EMER GALLEGOS I'm going to frame this and put it @ MEGHAN ROSALES

If this isn't me then I don't know

@ ZAKARIY YA ROSS So beautiful <3 @ MARNIE CUNNINGHAM Gorgeous <3 @ SONYA MELIA Wow @ TAYAH BERG Very relatable @ ALEKSANDER BENTON Ur an angel wow @ RAVI HURLEY you're in your natural habitat @ LILY MONTOYA This picture literally called me ugly @ ALISTAIR ARCHER

last pic is a mood

@ RORY BARNET T Nice Post! Check out my profile too @ MARWA CARLSON Cool! @ KEZIA ROMERO Love you girl! Looking Gorgeous @ EMER GALLEGOS I'm going to frame this and put it @ MEGHAN ROSALES

If this isn't me then I don't know

@ ZAKARIY YA ROSS So beautiful <3 @ MARNIE CUNNINGHAM Gorgeous <3 @ SONYA MELIA Wow @ TAYAH BERG Very relatable @ ALEKSANDER BENTON Ur an angel wow @ RAVI HURLEY you're in your natural habitat @ LILY MONTOYA This picture literally called me ugly @ ALISTAIR ARCHER

last pic is a mood

@ MEGHAN ROSALES

If this isn't me then I don't know

@ ZAKARIY YA ROSS So beautiful <3 @ MARNIE CUNNINGHAM Gorgeous <3 @ SONYA MELIA Wow @ TAYAH BERG Very relatable @ MARNIE CUNNINGHAM Gorgeous <3 @ SONYA MELIA Wow @ TAYAH BERG Very relatable @ ALEKSANDER BENTON Ur an angel wow @ RAVI HURLEY you're in your natural habitat @ LILY MONTOYA This picture literally called me ugly @ ALISTAIR ARCHER

last pic is a mood

@ RORY BARNET T Nice Post! Check out my profile too @ MARWA CARLSON Cool! @ KEZIA ROMERO Love you girl! Looking Gorgeous @ EMER GALLEGOS I'm going to frame this and put it @ EMER GALLEGOS I'm going to frame this and put it

â&#x20AC;&#x153;When I tweet something, and some friend favorites it, and another friend retweets it with a funny comment, that is totally them saying to me 'you're so pretty,' just in a more adult kind of way. And it feels nice!"

qui

//NARRATOR LEFT THE CHAT

GINGKO PRESS

profile//

Yerba Buena Center for the Arts

other

This book was released as part of the Yerba Buena Center for the Arts contemporary A rt Exhibit, dedicated to the issues of selfconstruction in the world of social media.

It is an abstract exploration of identity through technology in the time of endless opportunities of reinventing oneself.

My

NARRATED:

NARRATED:

By Yerba Buena Center for the Arts

other My profile// Anonymous

GINGKO PRESS

A Narrated Guide to Self-Construction on Social Media

GINGKO PRESS

GINGKO PRESS

profile//

Yerba Buena Center for the Arts

other

This book was released as part of the Yerba Buena Center for the Arts contemporary A rt Exhibit, dedicated to the issues of selfconstruction in the world of social media.

It is an abstract exploration of identity through technology in the time of endless opportunities of reinventing oneself.

My

NARRATED:

NARRATED:

By Yerba Buena Center for the Arts

other My profile// Anonymous

A Narrated Guide to Self-Construction on Social Media

GINGKO PRESS GINGKO PRESS

NARRATED:

By Yerba Buena Center for the Arts

other My profile// Anonymous

GINGKO PRESS

GINGKO PRESS

profile//

Yerba Buena Center for the Arts

other

This book was released as part of the Yerba Buena Center for the Arts contemporary A rt Exhibit, dedicated to the issues of selfconstruction in the world of social media.

It is an abstract exploration of identity through technology in the time of endless opportunities of reinventing oneself.

My

NARRATED:

NARRATED:

By Yerba Buena Center for the Arts

other My profile// Anonymous

A Narrated Guide to Self-Construction on Social Media

GINGKO PRESS

GINGKO PRESS

profile//

Yerba Buena Center for the Arts

other

This book was released as part of the Yerba Buena Center for the Arts contemporary A rt Exhibit, dedicated to the issues of selfconstruction in the world of social media.

It is an abstract exploration of identity through technology in the time of endless opportunities of reinventing oneself.

My

NARRATED:

NARRATED: NARRATED: ByByYerba YerbaBuena BuenaCenter Centerfor forthe theArts Arts

other other My My profile// profile// Anonymous Anonymous

A Narrated Guide to Self-Construction on Social Media

GINGKO PRESS GINGKO PRESS