Auzweke magazine September issue by Auzweke Magazine

ISSN 2413-6050

AUZWEKE MAGAZINE

SEPTEMBER EDITION ‘17

ISSUE 21

Shannon Rosenberg Is my small Business growing?

#Ask_IGirls What’s with being and playing hard to get?

www.auzweke.com Mjojo Livity Running out of #SelfLove

RAISING THE BAR IN THE FILM INDUSTRY

SMALL BUSINESS OWNERS

BOSS UP YOUR

MARKETING

Marketing research, strategy & consulting Social Media setup, optimization & management Social Media statistics Visual content that engages & social posting All social media platforms Email marketing [content & design] Google assistance & ads Brand development Sales assistance, strategy & consult Monthly marketing reports

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CONTENTS 6 14 16 24 30 34

6-8 36 42

18-21

Tribal Media House : Raising The Bar In The Film Industry #AskiGirls What’s with being and playing hard to get? Kgololosego Mosima Young and business minded Leomile Reigning from the mountain kingdom of Lesotho,

Shannon Rosenberg Is My Small Business Growing? Mjojo Livity Running out of #SelfLove Car review “The Mercedes-Benz C-Class sedan range has a new model called the C-Class Edition C.” Nothando Vilakazi The Vivo Factor

Editor Thapelo â&#x20AC;&#x153;Moleftâ&#x20AC;? Khumalo Writers Lindokuhle Ndaba Boitumelo Kgobotlo Photographer Elvis Ndimande Lindokuhle Ndaba Health Writers Guardian Nurse

24-27

Business Corner Writer Shannon Rosenberg Clapping-Ton Writer Bafedile Shenxane Advertising / Sales Thapelo Khumalo 073 476 2005 sales@auzweke.com Sub-editor/ Proofreader Boitumelo Kgobotlo Designers/layout TAK Communications (PTY) Ltd

28-29

Marketing Eighty6 Marketing (PTY) Ltd 198 Moshoeshoe Street Mohlakeng Randfontein 1759

Auzweke! Bafwethe.

Gift Tlou, had the privilege of interacting and interviewing the brains behind award winning film “THE HANGMAN”. Based in Melville under Tribal media house executive producer Keeran Pennells and Co-owner Tebogo Keebine gave us an insight of their media business. We got to talk about the film industry as whole and I can proudly say that Tribal media house is doing a good job. On #Ask_IGirls we talk about what’s with being and playing hard to get? Everyone is unique regardless of their gender of belonging, generalising the personality and character of girls is not just and gets to put girls that are different under the same umbrella. Not all girls are interested in playing hard to get, and because she seems hard to get does not mean she is playing at it. Interesting topic. Business runs in the blood of the 23-year-old Kgololosego Mosima. Kgololosego Mosima pursues many businesses and did not need a business related course for them, however she is currently doing Business to gain more knowledge on how to improve her brand, Kgololosego Holdings and all i can say is she young and business minded. Intersting read as we get to know more her. Reigning from the mountain kingdom of Lesotho, LEOMILE is a singer-songwriter whose music ensnares all who encounter it with its blend of curious mysticism, modern sound and storytelling. Her music heals the soul. Our resident Chef Kagiso Motsumi prepared sticky wings, potato salad and butternut soup for a chilled sunday, for one to enjoy. Is my small business growing? that’s a question Shannon Rosenberg is asking. Shannon has been in business for a year now and it has been one exciting journey for him. Before starting his small business, he anticipated immediate growth. He was so excited already imagined spending money on necessary company assets to further grow the business. He got really excited at the opportunity to employ people, already had great people in mind, their packages and even imagined how they would love him for being the most amazing boss in the world, lol... Interesting topic. On Mjojo Livity we get asked the question, Is it #SelfLove when you ensure that you never leave the house without wearing make-up and maintain a low profile by not drawing attention from the fashion police? Oh yes, it is! Again, is keeping significant distance from negative people and getting rid of toxic friends #SelfLove? Well, it is! However, this is superficial #SelfLove, you see, #SelfLove goes deeper, it gets more serious than this. Your body is well engineered to take care of itself. It can get rid of toxins by itself and make sure you keep #Slaying. How is this possible? Through the kidneys, that is how it is possible. There’s a lot more interesting articles in this issue, so stay with us and i hope you get to read all the interesting artilces. A Big Announcement regarding Auzweke! tv.

Thapelo “Moleft” Khumalo Editor

Hope you enjoy this edition.

From our side Sith’ Auzweke!

AUZWEKE Cover Story

RAISING THE BAR IN THE FILM INDUSTRY 6

TRIBAL MEDIA HOUSE Formed in September 2013, with the vision to become the home for all emerging African storytellers to make their dreams and aspirations a reality under the roof that is Tribal Media House. The media organization has already established itself as one of the best in the country with several awards under their company.

KEARAN: Tribal media house is an award winning media house, we provide digital content for clients, we do film and documentaries as well. Over the years our business has developed and grown very well basically, our aim is to become a home for all African story tellers or to make their dreams a reality under tribal media.

TEBOGO: Yeah! Originally the business started way back in 2010. I mean we were just doing music videos, nothing hectic, then in 2013 we decided that we’ll go all out. KEARAN:The business of course has different elements and spheres, we’ve got the digital side that creates digital content and services all the digital needs of our clients. On the 9th of September we will be producing the Savannah comic choice awards. We have to shoot those awards and do the packaging for the whole event so that they can be broadcasted on Vuzu Amp. That’s part of the work we do as a business, then we also service a whole lot of government organisations.

WHY THIS BUSINESS TEBOGO: What we realised was the gap in the film industry, if you take a look only a limited number of black producers or directors we had in the film industry so we wanted to challenge that. Of course, blacks also have the ability to shine in the media and film space should they be granted the opportunity and that’s what we’re about as tribal media. KEARAN: Yes, our main priority is also to ensure that young raw talent is being given the opportunity to showcase their talent in this industry, Giving access to young African kids because to be quite honest a lot of them don’t think that film making is something you can make a living out of. So, we all about changing that kind of mentality. If we can manage to put them in the market and get them to be able to sustain themselves, that’s what our business is based on.

THE HANGMAN FILM With Tribal media catering for various digital platforms and television broadcast, the company has released one of the best short films in South Africa, Titled “THE HANGMAN” A 24 minute short film that explores the broken relationship between a father and son. The film features the country’s leading actors such as Lerato Mvelase who plays the role of Sizakhehle Mdletshe and Khulu Skenjana who plays the role of Mfundisi Mdletshe.

WHY WAS IT TITLED THE HANGMAN KEARAN: It’s a catchy title, for me,

more than anything else if you look at the post of our format and the title you can draw up your conclusion then. The title says the hangman, it gives away the content already of what the story is based on. In the hangman we’ve got a black guy in the wardens outfit and a guy standing behind him who looks like a prisoner, sort of looking over him.

TEBOGO: We’ve always had this title because in the earlier draft of the script, the character was meant to hang his father and be the actual executor. So that’s why it’s called the hangman. It’s also important for the audience who want to come and watch the film.

THE PLOT The hangman was shot in 2016 at constitutional Hill, a living museum based in 11 Kotze street in Braamfontein, Johannesburg near the Western end of the suburb of Hillbrow. Constitution Hill is the seat of the constitutional court of South Africa and tells a story of South Africa’s journey to democracy. The site is a former prison and a military fort that bears testament to South Africa’s turbulent past and today, is home to the country’s constitutional court which endorses the rights of all citizens. The township of Soweto Kliptown was also used for shooting the film which is located about 17 km south-west of Johannesburg. Kliptown is known as the oldest residential district of Soweto and was first laid out in 1891 on the land which formed part of Klipspruit farm.

KEARAN: Basically, what we looking to portray in this film is how secrets have the ability to destroy families and it just tells the story about a young prison warder who hasn’t seen his father in fifteen years. He arrives at the galose prison facility where he works, in search of the truth about all those years and why has the father left? Which leaves him with a choice to accept the truth. It’s also about the lack of communication in family dynamics we face within our homes, it can be between mother and daughter or father and son, to be exact and how failing to communicate can result in a disaster.

THE PROTAGONIST KEARAN: The protagonist of the film is Thato Dladlha who plays the role of Khetha.

KEARAN:

What’s more interesting now is that the audience are kept in suspense as they want to know what will happen? Going forward, throughout the movie we want to know what happened to this boy. That he ended up working for this kind of justice system and the father to find himself in hot water.

TEBOGO: Yes, you know for us it was always organic, this kind of genre and movie style its something that has always been there. This is a story that was already there, we just needed to add final touches and while working on the storyline itself we realised that it’s a universal truth and it’s a movie that will always be relevant even in the coming decades, because lies and truth will always be there and for a long time our generation has been told that they need to forgive, we need to move on and a movie like this will forever remain relevant.

IMPACT ON THE AUDIENCE TEBOGO: I remember after we released the movie, we showed the movie at the National School of Arts and the audience was grade 10,11 and 12 but the way they responded to the story was unbelievable. KEARAN: Some of them where born in the year 2000, but the way they took the story, wow! TEBOGO: Yeah, also there’s this thing of target market in the film industry. For me I don’t read much into that I mean, anyone can watch any movie and relate to it. Supposedly, you were studying film and they tell you those kids are not your audience. KEARAN: I’d say the film has been well received, we’ve treated the hangman by its genre and keeping it’s format of a short film we hoping that it keeps doing well and people love it. From a story point of view its recognising and acknowledging what destroys families.

TEBOGO: From a narrative point of view, I can also say that there’s more stories to be told out there, most movies that make it from S/A in the box office are romantic comedies which are trending currently. KEARAN: Another thing, for the

audience to relate is that it gives people a different take on a human story that happens to occur within our circle and to be more specific, where people get hanged for various wrong doings.

TEBOGO: I recall the first screening we did. It was told by a female, we had a lady who left and went to a bathroom in tears only to find out that she went through something similar that our female character went through. In the movie and that’s when I realised the relevance of the film to male and female, I mean if you can touch your audience in that manner then we’ve done our job as content producers.

ACHIEVEMENTS KEARAN: The film has won awards, we first went to Zanzibar where we won two awards at the Zanzibar international film festival, we took home best short film and the Sembenor Onsimaner award which highlights film excellence. In a certain narrative story telling whether its humanitarian story or love story etc. That award recognises that excellence within the genre of a story and we recently went to Durban where we won best south Africa short film award.

THE SOUTH AFRICAN FILM INDUSTRY AND GOVERNMENTS ROLE KEARAN: Film is a practicing art when you localise it. Where you at you shouldn’t let or compare ourselves to Hollywood like we don’t have to many options available to us, we should make do with what we have. By virtue, a fact that we’ve got limited objects then we’ve got to just

do it. 90% of students who want to study film but they can’t afford. The course costs something like R50 000 and above.so, yes, people are not given enough opportunities to realise their dreams.

appreciate that. Although it’s a slow process but measures have been put in place and we are moving forward. I mean, we’ve got organisations like the DTI, the Gauteng film commissions and also the Johannesburg film office.

TEBOGO: With that being said, I’d advise young film makers out there to use their phones instead. You know, sometimes we’re stuck with this mentality that I don’t have equipment. You’ll get people explaining how they still hustling for equipment. Not knowing how that little device in your pocket could help you. Taking out your phone and filming something then that’s it! You’re a director already! Just at a different level.

TEBOGO: My colleague and I always have this debate, the reason film industry is not growing like your mining industry is because they don’t see the power of film and television industry yet. But, it’s up to us film makers to show them that it has got a serious impact but we glad something is being done and we’ll keep proving them that this is an industry they should invest in.

KEARAN: The government has also

By Gift Tlou

played his role in the industry and we

AUZWEKE #Ask_IGirls

What’s with being and playing hard to get? Everyone is unique regardless of their gender of belonging, generalising the personality and character of girls is not just and gets to put girls that are different under the same umbrella. Not all girls are interested in playing hard to get, and because she seems hard to get does not mean she is playing at it. So there is a tendency of concluding without correct study of a person that when a woman does not want a certain guy she is playing hard to get but matter of fact is that sometimes, they are not playing. Alternates are: either they are really hard to get or – oh mister – you are not the type.

It is well known that in previous years, girls were likely to be chosen a spouse even before they both could know something about dating, but in today’s world girls are allowed to choose who they want or do not want to be with. Mamsy Maowasha stated that if the man chosen for her is of good status, background and physique then she could survive, “love will come later,” she said.

Of course girls are different and some of them want to be shown that they are needed, or rather, wanted badly. Some girls want guys to follow them and say one thing more than once, they want to see and hear that they are loved and will not only be used, the likelihood is that these are the type of girls that are said to be playing hard-to-get whereas they are really hard to get.

The reason for choosing a certain guy over the other may be based on the person’s character, personality, status, background, or other factors that might affect the relationship. The reason is deeply known by the person making the choice.

Due to previous heartbreaks from previous relationship(s), some may end up not believing in love whereas some would still believe but not want to love. The subject of love is always complicating and contradicting because people do not fall in love the same way and they all have their connotative definitions of what love is. Based on the past, the background, the hopes and many other factors.

Love is not pity, emotionally blackmailing someone into a relationship does not necessarily mean that she loves you. Emotional blackmail is very effective and can make people do things they are not aware of, not because they want to but because they are feeling and not thinking. That is why the mind should be useful everytime and it is also the reason guys should understand when she says ‘no’.

Heartbreaks are chains that should be broken immediately as you escape that heart-breaking relationship, but you should learn from it. Dragging the chains to your next relationship might kill the relationship even before it starts.

Because the girl is broken, pained, miserable and mourning; when she is approached by some other guy she might not open up. This will make him think that she is playing hard-to-get whereas it is not the case. Remember, her past is hurting her. She cannot afford to sign up for something that might crush her heart to be finer than the pieces she is in now. She only needs to be shown that love still exists, to be assured that that kind of pain was not a result of love. According to Nomathemba Manitshana, “a girl plays hard to get when she wants to waste your money,” in addition, “if he has a nice car like GTI but does not have a bed to sleep on – you play hard to get,” Whitney Dlamini said. The girls agreed that such a guy “does not mean business,” Dlamini said. There are girls that play hard-to-get, sometimes it does not end good because the guy ends up losing interest. Yes! Attention seekers do exist, I mean they are girls, they want to be noticed in their own kind of a way, which is, of course, playing hard to get. Besides, there cannot be harm in some kind of a chase, it may feel good too. “When one is playing hard to get she might lose the person who was meant to be the love of her life, I have experienced that,” said Maowasha in a cool low voice, “it is not a good thing to do to another person,” she added. However, “It’s not

nice when they do it to you but it’s nice when you do it to them,” Dlamini opposed Maowasha’s comment. To know the difference between those who want to be pushed and those who do not want to, you should beware of the different characteristics. However, be careful not to be stereotypic because you might lose the girl of your dreams over some stereotypes you made about girls. What one girl does is not the same as what the other is doing, they can be similar but totally not the same because people have unique mind-sets. Because they are of the same gender does not mean they are the same. “Women are so hard to please,” said Marvin as he overheard the debate about the topic at hand, iGirls said it is about how the guy approaches a girl. It was challenging as iGirls were giving in all their opinions, funny enough, guys joined in and gave their opinions too. It was concluded based of the common decision at that time that playing hard to get is driven by how the person presents himself at first sight. “If he pretends to be a spender and makes his move, play hard to get he’ll spend,” said Dlamini. By Boitumelo Kgobotlo boitumelokgobotlo@gmail.com

Young and bus

AUZWEKE Up Close

Kgololosego Mosima pursues many businesses and did not need a business related course for them, however she is currently doing Business to gain more knowledge on how to improve her brand, Kgololosego Holdings. Business runs in the blood of the 23-year-old Kgololosego Mosima. The young woman situated in Kibler Park, Johannesburg, aims to improve the lives of people in the small township of Mohlakeng where she was raised – through her intellect thoughts of job creation and self-employment. While Mosima was pregnant in the late months of her matric year, people had also looked down on her as teenage pregnancy was and still is seen as a disappointment in many societies. However, she did not let go of her imagination of the future, and family was always the best support she got. The lady now owns a brand called Kgololosego Holdings which covers Events Management, Company registration, Construction, and Cleaning and Gardening. “Thing is, I want to be a one-stop shop, when you come to me I give you everything,” Mosima said. She is also a photographer, and still studying on the other hand. She has no business partner. On the side she is distributing Earthly Hair products, Mimi pads and Ginger Beer Gemere. The first business she got into was events management and started when she was still pregnant, she stated that her inspiration was her unborn son at the time, she wanted to do something for him, to give him something worth value.

The thought to start with events management came when her mother, Monica Mosima, had bought tiffany chairs which – at the time – were not popular; as Kgololosego is business minded she then thought that the chairs and tables could be used for events, at age 19 she had a life changing thought which is exploring the adventure of business.

siness minded South Africa is fighting a major issue of unemployment, the government is overwhelmed by this issue as it is affecting the lives of many citizens, both educated and uneducated. Fortunately, there are young people like Mosima herself who are injected with thoughts of job creation from birth. In all sectors under Kgololosego Holdings she uses the help of those near home, at the street of Lebusa. As she had stated that she aims to improve the lives of those less fortunate, she chooses people that are nearer to her grandparent’s place and perceived less fortunate. “I always rotate because I believe that if this month I gave bread to a household, next month I should help another household.” Mosima explained. The clichѐ goes that ‘charity begins at home,’ and that is the line that Mosima is follows. Events Management started in 2013 at the age of 19, this shows that one does not have to wait long to start a business. One does not need to leave the teenage stage to finally have a business and be an employer instead of an employee. Two years later, in 2016, she started the Company Registration business which she stated is growing effectively. This year, 2017, Mosima hit two birds with one stone. She started two other businesses, Cleaning & Gardening and a construction business. Earlier before the interview she had stated that women should see the number of opportunities open for them, “especially young black women,” she said to Phumla Khumalo.

The fastest growing business is claimed to be events management, “there are events every time; parties, funerals and tombstone unveilings,” said Mosima. This is a good name for Kgololosego Holdings as it is the umbrella that covers all other businesses. The term ‘Holdings’ was used so she could not limit herself from having other businesses. “I want to do more,” a determined and passionate voice of Mosima responded. She wanted to name the business after her children “but the names had been used already” however, she wanted it to remain as a family business so she used her first name rather. This is a legacy being built for both her children, the inspiration behind her success. Minds of young people are indoctrinated with the notion that education is the key to success, for many people this notion is true and for others it is considered otherwise. Education by this young entrepreneur is considered as the drive to success but not necessarily success itself. “I don’t think education is the key to success but it does help,” Mosima stated. Young people should understand that education is said to be the key to success not success itself. A business minded person is a dreamer and dreams should be big, the young and ambitious lady shared the dream and “In five years time, I want to see my brand competing with the top dogs,” so she said. Although she did not have a graduation certificate of any business related study she knew she will be able to get what she wants. This however, does not mean she let go of education, “I started all of this because I want to be my own boss, but since I haven’t experienced being employed by someone – I also want to experience that,” Mosima explained as she also informed that she wants to get her education in various fields.

To help more people at once, Mosima wants to start up seminars that will bring knowledge and information to people about business and at a personal level too. this is because she claimed to have learnt a lot from the seminars she has went to, she perceives them as a platform to make connections and introduce oneself to the public. Passion, focus and determination helped the young female get to where her shortterm dreams led her, age did not matter. A sign that success is not linked with a certain age. She was eager to help the less fortunate and manages to do it through her dream of being a business woman. By Boitumelo Kgobotlo boitumelokgobotlo@gmail.com

AUZWEKE Fashion & Style

Onkgopotse Monare Fashion Brixton,Johannesburg Â©Katlego Mathipa

Khumo Moshimane Street style fashion Kagiso,Krugersdorp ÂŠKatlego Mathipa

AUZWEKE Photography

By: Katlego Mathipa

AUZWEKE Feature

Reigning from the mountain kingdom of Lesotho, LEOMILE . 24

Reigning from the mountain kingdom of Lesotho, LEOMILE is a singer-songwriter whose music ensnares all who encounter it with its blend of curious mysticism, modern sound and storytelling. Accompanied by a seven-piece live band, it is a refreshing musical experience that encapsulates Africa’s challenging past and its exciting future. Leomile’s musical tapestry is infused with lyrics that address important issues of identity and womanhood. Her treatment of these vital and often buried aspects of African life is honest yet ultimately charged with idealism and hope. This soulful songstress also incorporates spoken word elements into her performances.

PULA MOLOMO, Leomile’s debut album was launched in September 2016 in her hometown of Maseru and then at the iconic Bassline venue in Newtown, Johannesburg. The album is deeply introspective and filled with self-affirmations as she says it reflects on the processes of peeling away at herself to see herself. It is a coming of age narrative and sonically it varies as such, borrowing from multiple genres such as Jazz as a stepping stone and venturing into African folk music – sometimes leaning towards country or soft rock. This unpredictability is held together by the consistent vocals of Leomile which navigate the notes of songs so tactfully that even mundane everyday experiences come alive. At times, soft in her approach on ballads like “Fantasize” and the hit single “Lerato le Felile” the singer can just as quickly howl aggressively on “Song for Pulane” while praying for healing. 2016 has really seen the rise of Leomile as she continues to feature at high profile shows such as the National Arts Festival in Grahamstown and the Standard Bank Joy of Jazz. She has become a regular feature within the Johannesburg music scene playing Basha Uhuru music festival and headlining Soweto Arts and Craft Fair, Heart 2 Art at the Johannesburg theatre and many more. Currently nominated for three awards including “Album of the year” and “Best newcomer” at the biggest awards show in Lesotho, the Ultimate FM Music Awards. She is gaining impetus and continues to hypnotise audiences. It is undeniable that her presence and contribution to the world of music is going to be monumental.

Who is Leomile and where were you born? Leomile is a singer/songwriter and storyteller born in Maseru, Lesotho.

Why did you launch your album in Lesotho? I felt like this album was one for Lesotho before it was for everyone. Like it’s just protocol to start at home before you go out into the world. I also feel very strongly about contributing towards growing the industry at home so I do what I can to add to the vibrancy of it.

After your launch in September, how are the people receiving your music? How are the sales? I’d say really positively. I’m always pleasantly surprised by people who reach out to me on social media to share how the album has touched them. As far as the reach of the album, I think it still has a lot of mileage on it and I’m enjoying watching its story unfold.

Who did you feature in your album, and are there any collaborations? I featured Zelizwe Mthembu and Nkululeko Sithole. Both incredible

musicians with their own budding careers and musicians I respect. I co-wrote some songs on the album with Zelizwe Mthembu, Thabang Noosi, Kenridge Rambao.

Your studied film at AFDA, are in the film industry if so, which film have you worked in? I studied writing and directing for a year and then I branched into Live performance so technically speaking I’m a film novice. I have worked on creating original music the series Doubt on Mzanzi Magic

Where did the love for music come from? I guess from my family. Both my parents are musical. Mom’s a singer although she never pursued it professionally. My father is a music collector so he introduced me to a lot of different music and he’s quite the singer too.

What should people expect from you this year? Some music videos definitely. I’m working on music but I don’t think it’ll be released this year. Definitely have interesting performances coming up later in the year so people should just follow on the social media pages to keep up.

“Young people aren’t a

generic group of people so that’s tough. Not right now I don’t..” Photos supplied by manager

Sticky wings, Potato Salad and Butternut Soup

AUZWEKE Masutsa

Kagiso Motsumi

Chef

Potato salad 1. 500 Baby potatoes 2. 300g button mushrooms 3. 1 onion 4. Cream Cheese Dressing 5. Salt (pinch of salt/pepper) 6. Oil

STEPS: 1. Clean and half the potatoes, blanch the potatoes with salt till soft 2. Remove from heat and set aside 3. Chop the mushrooms into slices and cut onions into strips 4. Fry onions and mushrooms, season with salt and pepper 5. Mix the potatoes and mushroom then add the dressing. Mix it through and adjust the flavor to your taste

Sticky Wings 1. 2kg Wings 2. 175g (Half Cup) Honey 3. 2tlb spoons Oil 4. 60g Dijon Mustard 5. 3tlb spoons Crushed Garlic 6. Brown Sugar 7. Salt and Pepper 8. BBQ spice 9. White Wine Vinegar

STEPS: 1. Mix BBQ spice with 2tlb spoons salt, 4tlb spoons sugar, dry rub the wings with the spice and grill oven bake till cooked remove from heat 2. Mix honey, mustard, oil, vinegar, garlic and Âź teaspoon ground black pepper in a glass bowl put aside while the chicken is cooking 3. When chicken is cooked; add the chicken to the marinade and return to heat for 15 min remove and baste the chicken once more return to heat for 5 minutes while still hot

Butternut Soup 1. 350ml Orange Juice 2. 4tlb Spoons Sugar 3. 350ml Fresh Cream 4. Medium butternut

STEPS: 1. Peel and chop butternut into cups then add water and boil soft 2. Strain remaining water then add sugar and half the orange juice. Put it back on the stove at medium heat for 15 min 3. Puree the butternut with juice and use a hand blender to smooth the butternut. Add the cream bit by bit till you get the consistency of creamy thick soup

AUZWEKE Entrepreneur Corner

IS MY S

BUSINESS G

SMALL

GROWING?

I have been in business for a year now and it has been one exciting journey. I remember before starting my small business, I anticipated immediate growth. I was so excited I already imagined spending money on necessary company assets to further grow the business. I got really excited at the opportunity to employ people, already had great people in mind, their packages and even imagined how they would love me for being the most amazing boss in the world. Figured I would have a nice office with a picture of my beautiful wife on the desk. Yup, this is what happens in the first year of a new business. I really thought this is what my first year would be like and it sure sucks to be wrong. I started the business knowing I would do things differently compared to my unknown competitors within my industry. I knew I had what it takes to make my company a success. What I did not know was that growth takes time, no matter who you are or what your idea or business is. Unless you are a 17-year-old kid who developed some kind of an application that help toddlers tie their shoe-laces to prevent them from falling, and moms are like – jumping over joy at this app then you instantly need huge offices with developers, designers and an expensive coffee machine. Growth takes time. With anything in life. Growth takes time! I most certainly never thought that I would lose three clients within my first year of operating. Three clients! That is like losing a million rand if you are a small business owner. Let me just explain that me losing those clients was purely because my clients had no budget left to continue with my services. I did not anticipate this too. So yes, after just one year of being in business I not only believed I did not grow but that I shrunk too. I own a digital marketing agency and we assist startups and small business owners with digital marketing strategies, helping accelerate their growth. This allows the business owner to focus on sales and operations, basically everything else while we focus on their marketing.

My job is to help small businesses increase their brand visibility and help the company attract more customers via communication platforms that promote this. Many small business owners in South Africa, not all, have amazing businesses but lack the help and time it takes to grow the business, and marketing is definitely one of the cornerstones to any business. It helps keep the roof up if done right, heck, if done at all. This is amazing, right? That is what I thought! I still think this. I love my business. It is a passion! I am good at it! The thing is, I am not the only person or company doing it. So, does this mean I should let go of this passion? Does it mean I can no longer continue with my business because there are many other key players I must contend with? Does it mean, I now have to pursue another venture or seek employment again? Absolutely not! I have invested 378 days of my life to my business and most of those days to our clients. I have made sacrifices, mistakes that I care not to ever remember again nor to let you know about in this article either due to its embarrassing nature. I have learnt what to do and what not to do in my business and industry and this is not taught at a tertiary level. This is practical learning, ‘On the job learning’ as it is better known. I have held my breath in anticipation of a phone call from a potential client. I have sent thousands of emails and made hundreds of phone calls to secure client meetings and new business deals. I have raised my standards of what I will accept in my business and what will not accept. I have turned potential clients down, not due to arrogance but in an attempt to not do business with other businesses that aren’t in line with what we do or offer and to protect my name and that of my business.

I have decided that my business will deal ethically always, no matter the cost! I have made difficult decisions for the sake of my brand’s reputation and personal sanity. I have celebrated signing new clients and have triumphed over losing clients as I previously alluded to in this article. After having invested just one year of my life, which I am sure you can agree with me that this is a long time to do all that is necessary and learn all that I have learnt, for me to just turn my back on it, growth or no visible growth! You see, growth in a business does not always mean that your turnover and profits will be in a positive and that this is the only way to measure the growth in a company. This is obviously a sure sign of growth but to a small business owner who still has to realise this, it is not and can’t be the only measurement for growth.

beginning and with the right amount of perseverance, determination, courage and most of all FAITH, your business will grow. It might not seem like it, the same way the seed in the ground does not seem to be growing after having planted it, but time and patience will reveal the truth. That after having done all things necessary to make sure that the plant survives; keeping your business doors open and in operation, you realise that growth was subtly taking place. That in fact it was inevitable, your business was or is growing without you even knowing it. Ruben Chavez said it so “Remember, growth is a process. You may not be exactly where you want to be but you’re closer than you were yesterday and that’s what counts”

Being successful in all your daily activities, all your set weekly and monthly goals leading up to your first year in business is a sure sign that your business is growing. Deciding to plant a seed in the ground comes with the expectation of growth. One plants a seed in fertile soil, having already made sure that the soil is good for planting. You are sure of the fact that this seed will get enough water and sunlight throughout its lifespan and that it will grow to be tall and strong. It was not planted as a fully-grown tree, it grew to become a fully-grown tree and the same is true with your business. You as a small business owner can’t see the end from the

Article by Shannon Rosenberg, director and owner of Eighty6 Marketing (Pty) Ltd www.eighty6marketing.co.za info@eighty6maketing.co.za Facebook.com/eighty6m Twitter.com/eighty6m Instagram.com/eighty6m

AUZWEKE Mjojo Livity

Running out of #SelfLove

Dr M Variava

Is it #SelfLove when you ensure that you never leave the house without wearing make-up and maintain a low profile by not drawing attention from the fashion police? Oh yes, it is! Again, is keeping significant distance from negative people and getting rid of toxic friends #SelfLove? Well, it is! However, this is superficial #SelfLove, you see, #SelfLove goes deeper, it gets more serious than this. Your body is well engineered to take care of itself. It can get rid of toxins by itself and make sure you keep #Slaying. How is this possible? Through the kidneys, that is how it is possible. 2-6 September 2017 is national kidney awareness week. A kidney is an organ found at the back of the abdominal cavity that is responsible for removing toxins from the blood (Body internal environment) to be discarded into the external environment. Humans are born with a pair of kidneys. However, the reality is that they may fail. What then? Dr Mohammed Variava [MBBCh (Wits) FCP (SA) MMed (Wits) Cert Nephro (Phys)] is a nephrologist who is joining us on this month’s #MjojoLivity issue and will be unpacking the signs of kidney failure and the treatment thereafter, and I managed to get a general checkup. Oh wait, he is married to Dr Firdous Variava who featured on last month’s #MjojoLivity. Yah neh! These are inspirational #RelationshipGoals. Levels! I am telling you. Keep calm, this is not a love story. We are discussing kidney failure and treatment. Dr Mohammed Variava explained that kidney failure has two main stages which are: acute (short term) and chronic (long term). Kidney failure is a process where kidneys are unable to filter toxins from the blood stream to be discarded from the body through urine. Dr M Variava indicated that persons presenting with the following progressive symptoms have kidney failure. • Raised creatinine levels (waste product from muscle breakdown) • Experiencing these uremic symptoms (Urea is a product of protein metabolism in our bodies); vomiting, unexplained bleeding, encephalopathy, • Increased Potassium. • Refractory Body fluid

imbalance. • Anuria (inability of the body to produce urine). Kidney failure can be caused by diseases such as hypertension, cancer and diabetes. Other causes may arise from medication overuse in the following classifications: antibiotics, pain medication, contrast dye used in imaging radiology studies. Should one be diagnosed with kidney failure and all possible medical attempts fail to salvage the kidneys, the available options would be hemodialysis/peritoneal dialysis, kidney transplant or death, OMG! Did I give you a shiver down the spine? “Hemodialysis is the process of purifying blood artificially,” says DR M Variava. “Hemodialysis however is not the cure for kidney failure,” he added. He further went on to say hemodialysis basically takes over the function of the kidneys while they recover. The recovery process is unpredictable as people respond differently to different types of medical treatment. Long term haemodialysis comes with complications such as sepsis, blood clotting, bleeding and vascular failure. Oh well, everything has a consequence in life. If it happens that you are diagnosed with kidney failure, remember #MjojoLivity once gave you alternatives either than death, and remember to ask your treating professional relevant questions so that you are informed before undergoing any treatment. Article by @GardianNurse, follow us @AuzwekeMag for more #LIT monthly professional advice.

Mercedes-B Edition-C n

AUZWEKE Cars

Benz returns nameplate

â&#x20AC;&#x153;The Mercedes-Benz C-Class sedan range has a new model called the C-Class Edition C.â&#x20AC;? Do you recall the Edition C model that was created as part of run out specials for the last generation W204 C-Class in anticipation of the current W205? This special model uses distinctive stylistic elements and a combination of possibilities to set new highlights while additional interior and exterior equipment items offer even greater individuality and sportiness to meet specific customer needs.

This special model is based on the AMG Sports Exterior and Avantgarde Interior equipment lines. The sporty exterior is augmented by 18-inch 5-spoke AMG light-alloy wheels painted in high-sheen high-gloss black as well as LED High-Performance headlamps including full LED tail-lights. For an even sportier drive, the sports suspension mated to the 9G-TRONIC transmission comes as standard in the Edition C. Stylish high-quality interior features include ambient lighting including illuminated door-sills in three colours and five dimming levels, LED technology and conveniently controlled via COMAND Online. An exclusive trim combination of open-pore black ash trim on the centre console and light longitudinal-grain aluminium trim on the instrument panel and doors add to the sporty flair of the interior. Adding to the athletic appearance is the multifunction sports steering wheel in black leather with flattened bottom section, and heavily embossed in the central grip area.

Standard safety features include Active Park Control with Parktronic. Further comfort features include the Mirror Package, with automatic dimming interior mirror and driverâ&#x20AC;&#x2122;s exterior mirror as well as electrically folding exterior mirrors (left and right) enhancing driver and passenger well-being.

The Mercedes-Benz C-Class Edition C is available across the sedan range in the petrol variants including VAT but excluding CO2 emissions: C 180 Edition C

R614 600

142 g/km

C 200 Edition C

R639 900

149 g/km

C 250 Edition C

R667 000

149 g/km

C 300 Edition C

R 707 200

154 g/km

and for the diesel variants with a mere 124 g/km CO2 emissions: C 220 d Edition C

R667 100

C 250 d Edition C

R696 300

NB: Pricing as of 01 September 2017 As with all Mercedes-Benz Passenger Car models, the class-leading PremiumDrive six-years/100 000 km maintenance contract is accessible subject to Mercedes me connect registration. Source: Mercedes Benz SA

AUZWEKE Poetry Corner

DEMOCRACY I am democracy I am young wild and free Partying, drinking, smoking. Nothing compared to being twenty three Living, breathing, doing. Stressful sleepless careless Standing around the corner Having a life diploma. Born into the generation of technology Calling me the born free. Systematically, the system got me systematised Constantly itâ&#x20AC;&#x2122;s got me Unemployed FIN-ANCIALLY, ECO-NOMICALLY and sometimes EDU-CATIONALLY. I am Democracy I own freedom Nevertheless, my mind is trapped to this cellphone. Relentlessly making me feel like some brothers of mine In-prison for no reason. This cell-phone got me living a life of fake Behind the bars of Face-book, twee-tar whatever the form of obscure communication. Getting enough likes n retweets, however the situation back home reflecting poverty Damn I am two broke I canâ&#x20AC;&#x2122;t seem to pay this attention!

I am Democracy Young wild and free Drinking smoking from the age of maybe fourteen, sixteen â&#x20AC;Ś.eighteen. Today here I am twenty-three Living breathing doing Static life stressful, sleepless, careless Dreams become real gradually or nothing at all. Just like the other day standing around the same corner Graduated with a life time diploma Instinctive to the generation of machinery. Systemically the system got me systemised I am democracy All who call me a born free, got me addicted to Drugs, nicotine and alcohol Because thatâ&#x20AC;&#x2122;s the trend that seems to matter in our modern community. I am young wild and free In this body of some sort in the name of democracy I am democracy. By: Onalenna Shaka.

ARE YOU A POET and you would like your POEM to be featured on the next issue please email your POEM to info@auzweke.com

AUZWEKE Sports

THE

VIVO

FACTOR PROFILE Name: Nothando Vilakazi Nickname: Vivo Date Of Birth: 28 October 1988 Position: Defender, Left Back Team: Palace Super Falcons National Team Caps: 98 Banyana Debut: 2007 Vs Ghana Goals: Five Height: 1.55m Weight: 55Kg

The 29-year-old Banyana Banyana defender Noluthando Vilakazi opens up about the hardships of being a woman footballer and her rise to stardom. The left footed Noluthando Vilakazi was born and bred in Mhluzi extension two – a township where the Orlando Pirates defender, Happy Jele also comes from. Middleburg is well known for its richness in farming and it is dominated by mining, however the place also grew a professional footballer, a defender. Vilakazi claimed asserted that she always preferred playing with boys, she found no fun playing with girls and dolls, she claimed those never caught her interest. At the tender age of 17, she was already travelling the world playing in football tournaments as she was selected by scouts at school’s sports. “I played in the USASA school games and that’s where I’d outshine my peers and where I got selected to go play ladies football provincial,” she said. In her final school year, the left footed player got her first professional contract signing Coal City Wizard where she stayed for four years and caught the attention of national team selectors, making her debut in the under 20 women national squad. “That’s where I established myself as a footballer, (be)cause from there I went to Tuks academy, Swallows and here I am now at Palace Super Falcons,” she explained.

PLAYING IN THE SASOL WOMENS LEAGUE Popularly known as “VIVO” In the football circles, the Middelburg born defender turns out for Palace Super Palace in the Sasol women’s league. She remains humble and dedicated to her footballing career, with over 95 caps for the national team under belt. Vivo gave us a recipe for her outstanding achievements, “well its hard work if I have to be honest, I never settle for less, I always push myself,” she said. “Like my daily routine; I wake up, I head out to the gym where I gym with the boys, then I rest, in the afternoon I go gym with my team, I have to ensure that I’m always at my level best I don’t like being in a comfort zone,” she added.

Women football in the country is not well established with lack of sponsors and exposure. The Sasol Women’s League was formed in 2009 with 144 teams across the provinces, the league has granted many female footballers an opportunity to participate in regular competitive football throughout the year. Vilakazi compared Dominant Premier Soccer league with the Sasol Women’s League and claimed that the Sasol League is “demoralising to young upcoming female footballers” because their financial assistance is limited. “If you consider all the challenges we go through as women in football, one can give up before turning professional,” Vilakazi stated. There are challenges but according to Vilakazi’s observations, she stated that the league she is playing for is improving and she sees it getting interesting continually. She claimed that women do not get the recognition they deserve in football, that they need to go through university ranks to stand a better chance at being recognised. “Coming from the townships with the hope of making it big to leagues like overseas” will be a challenge for an individual, she stated. With agents acting as intermediaries in football that is not the case with women football, which makes it impossible for them to achieve their dreams of playing professionally and overseas. “Agents and endorsement deals are hard to come by for us unlike in the men’s league, I for one would like to host a tournament in my hometown Middelburg, and give back to the community but all that is just a dream without a financial ejection”. She sighed, those are the things our football association should look into and try to remedy such situations”.

A BANYANA BANYANA VETERAN Despite all challenges at club level, the left footed player has went on to become a national team asset, featuring for the national side on 98 occasions and participating in a number of national tournaments. She stated that she had realised that there were few left footed players at the international level and used that to her advantage. However, it was through some hard work, because of that, she managed to stay “this long with the Banyana squad,” she said. Vilakazi has been consistent for the ladies’ national team for the past decade, playing in the Rio Olympic games, world cup, COSAFA women’s cup and more. “if you look at our national team and compare it to Bafana Bafana we’ve done better, just that we’re underrated,” she said with a smile. Banyana Banyana is currently in preparation for the COSAFA cup which is set to commence next month, under the leadership of caretaker coach Desiree Ellis who took over from Amsterdam coach Vera Pauw. “We’ve played some good football under coach Desiree, I can say that we’re solid and we play as a team another advantage is that as the players we are used to coach Desiree we worked with her although she was an assistant that also made it easy for the players to adapt to her coaching method and philosophy,” she clarified. Among her memorable games Vilakazi picks the encounter where Banyana lost to USA in the

Olympics.

LOOKING AT THE FUTURE Having represented the nation for over a decade the defender still has ambitions of plying her trade abroad. “overseas is something that I still want to achieve yes, age is catching up with me but I haven’t given up on my dream of showcasing my talent in a foreign country,” said Vilakazi. South Africa has players who represent the nation abroad in Kelso Peskin and Roxanne Barker who turns out for SC Hereeveen in the Netherlands. “For the national team I’m still available, retirement doesn’t even cross my mind, same applies to my team Palace super falcons I’m still active” she said.

WORD OF ADVICE (QUOTE) To young aspiring athletes across the country I’d like to wish them luck on their journeys, nothing comes easy in this life game, but through persistent behaviour and prayer it is possible and much important school is very important as much as you don’t need a academic qualification in sports but they do need to get educated. Drugs and substance abuse are also a serious challenge in the country at the moment I wouldn’t advice anyone to go that route try to seek help if you find yourself in those situations, everyone deserves a second chance in life. Lastly prayer is the way to go, every morning I personally wake up and pray and it’s something that I’d suggest to each and every one. – Noluthando Vilakazi By Gift Tlou

AUZWEKE Event

MOSHITO 2017 SET TO BE BIGHER

AND BETTER AND FINDS A NEW

HOME AT NEWTOWN MUSIC FACTORY The 14th annual Moshito Music Conference and Exhibition is back with a bang and the biggest concert is yet to sweep patrons off their feet with a 4 day line-up like no other.

Beginning of this month, Moshito invited us to get a sneak-peak of what they will be offering to patrons this year. The faces of Moshito - Candy Tsamandebele and Dizu Plaatjies of Amampondo are determined to represent Moshito in all aspects. The 4 day concert will be held at Newtown Music Factory (previously known as Bassline) from the 6th - 9th September 2017, welcoming Spring will never be the same unless one attends this yearâ&#x20AC;&#x2122;s Moshito Music Festival. Announcing the theme of this year was Sipho Sithole - the chair of Moshito who stated that it will be Rhythms Of The Ancient which gives an insight at how ancient rhythms and indigenous sounds of what made African music be it gqom, hip-hop, jazz, soul or shangaan electro. Moshito is not just based on everything music but has also lined-up 16 international music promoters with over 70 panelists participating in over 8 topics, 2 breakaways, 5 plenaries all in one workshop. Moshito 2017 is a place where music meet business and

the other way round. Moshito 2017 has promised that this year it will be bigger and much more better with highlights including the opening night concert on 7th September, The Afro-World Concert on 8th September at Soweto Theatre and lastly the free street festival on the 9th of September. Tickets will be available at the door on the 8th of September for the Showcase Night at only R50. For more information, you can visit http://www.moshito.co.za You can join the conversation on social media by tagging Moshito and hashtag #ROTA Facebook: Moshito Otswela Pele Twitter: @Moshito_Music Instagram: @Moshito_Conference Or you can also check out Moshitoâ&#x20AC;&#x2122;s YouTube channel for some insight about Moshito: By Lindokuhle Ndaba

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