Bangkok101 Magazine 2017 Media Kit

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at a glance Size: 170mm x 240mm Pages: 112pp, high-grade art matte paper Weight: Cover 230-gram / inside 100-gram Printing: 4-colour, perfect-bound Newsstand price: B100 (domestic). Frequency: Monthly Contents: What’s hot and happening here and now Since launching in 2005, Bangkok 101 has established itself as the Thai capital’s only premium lifestyle and travel guide, keeping pace with constantly changing trends on the local and national scene. Independent and unbiased, the magazine caters to sophisticated travellers and locals who yearn for more than what they find in weighty, dated guidebooks. Unlike the typical ‘complimentary’ publications, it’s a dedicated, distilled city guide to luxury travel that tells it like it really is. In each monthly issue the vital information stays while the outdated stuff goes, so the latest updated listings and news can be added. All this has made Bangkok 101 the number one lifestyle and culture guide to Bangkok, and the in-room magazine of choice at the city’s leading hotels and high-end serviced apartments.

testimonials “Bangkok 101 is my faithful companion to the City of Angels.” China Williams, Author, Lonely Planet Bangkok “Of the tourist monthlies, Bangkok 101 is the classiest.” Philip Cornwel-Smith, Author, Time Out Guide Bangkok “With Bangkok 101, at last Thailand has a hip, slick, finger-on-the-pulse publication with style and attitude to spare.” Grant Thatcher, Editor, Luxe City Guides


advertisers Readers recognise quality and integrity. And so do credible advertisers. Our dedication to developing superb editorial content is the reason Bangkok 101 attracts such a sophisticated audience, as well as discerning clientele — advertisers who want to be associated with a premium product.

Contact: sales@talisman.asia I tel. (+66) 0 2286 7821


contents city pulse

art

• Metrobeat: Our dedicated columnist hits the town for all the major events, bringing the readers the news on festivals, music, exhibitions, nightlife, and openings.

• Exhibitions: In partnership with sister publication BAM (Bangkok Art Map), our in-house art expert presents the best shows happening in the next month.

• Features: Every month, we cover the trending issues, openings, and events that Bangkok can’t stop talking about— the stories that matter to our readers.

• In Space: Each month, we profile one art gallery that regularly showcases Thai and international art, helping to put the Thai capital on the global art map.

travel

• Reviews: Read up on all the latest books, films, and DVDs released in the Kingdom, from art-house love flicks to autobiographies by the nation’s most famous residents.

all the latest in music, art, books, and film

what’s hip and what’s happening

discover exciting destinations in Thailand and beyond

food & drink

nightlife food & drink

• Daytrip: Escape the bustling capital as we head to amazing surrounding areas, leading our readers on excursions they’ll never forget.

photo feature

• Upcountry Now: Explore the endless possibilities within Thailand. We highlight all the best festivals, concerts, attractions, and events taking place around the country.

This section champions the Thai-based work of local and international photographers, examining themes like tradition, pop culture, and people.

• Over the Border: We give readers the lowdown on top destinations in the region, from Malaysia and Singapore to Vietnam, Laos, and beyond.

Past photo-essays have spotlighted the work, much of it exclusive, of some of Thailand’s top photographic talents, including Manit Sriwanichpoom, Dow Wasiksiri, and Piyatat Hemmatat.

a showcase of world-class photography

we bring the the reader the highs and lows, the good and the bad on eating out in the Big Mango, from street stalls to fine dining • Restaurant Reviews: Bangkok 101’s food critics share their unbiased and honest opinions on all things food, from the smallest street food vendors to sky-scraping luxury dining. • Meal Deals: We tell the readers the best deals, specials, and promotions each month from Bangkok’s top restaurants, covering both independent venues and hotel dining. • Street Eats: Our roving Thai street food expert takes an offbeat tour in search of her next delectable meal, from tasty roadside snacks to hidden restaurants.

nightlife

a breakdown of bangkok’s ever-changing entertainment options

city pulse

travel

• Bar & Club Reviews: Our resident clubbers and pubbers seek out the best places in town to enjoy a drink or dance the night away. • Area Guides: When one place just isn’t enough, readers can turn to our detailed nightlife guides of neighbourhoods like Thong Lor, Sathorn, and Sukhumvit.

art

photo feature

• Listings: Our categorized listings – including nightclubs, jazz, cabaret, pubs, live music, and bars with a view – are perfect for visitors searching for a specific mood and setting.

Contact: sales@talisman.asia I tel. (+66) 0 2286 7821


shopping

• Wellness Centres: For those in search of specific treatments beyond Thai massage, this list of the city’s top holistic centres covers everything from hydrotherapy to yoga.

• Unique Boutique: Famed as a shopping paradise, Bangkok boasts some of the most unique shops in the world. Each month we profile one that really stands out from the pack.

reference

put on your walking shoes, because we’re leading our fans through all the city’s markets and malls

• New Collection: Get the lowdown on Thailand’s top new fashion of the season. Our fashion gurus talk about the brand and line, including where you can find it. • JJ Gems: Wander the rabbit warren of the Jatujak weekend market with a sense of purpose. We shine the spotlight on one excellent designer each month and explain exactly how to find it. • Top Tailors: Looking for a made-tomeasure suit or a fancy new cocktail dress? Trust the comprehensive listings in our Tailor Spotlight. It’s an indispensable visitor’s guide.

wellness

our guide to good living and healthy habits • Spa Reviews: Bangkok offers more places to indulge in massage than any other city on Earth. In each issue, we review a variety of treatments within all levels and price ranges.

navigate Bangkok like a pro with this at-aglance tool

sightseeing

• City Map: Our handy fold-out map makes the perfect pocket-sized companion for both tourists and residents, detailing useful information such as BTS (Skytrain) and MRT (subway) stations, as well as major roads, must-see attractions, and riverboat stops.

sightseeing

delve into the heart and soul of this great city • Route 101: We take readers on a walking tour through Bangkok’s most interesting neighbourhoods, from Chinatown to Rattanakosin and Pathumwan. • Sightseeing Focus: We introduce readers to the city’s lesser known museums, temples, and historic homes, because even the smallest sites have tremendous stories to share about Thai culture and history.

community community

sign up for a class or take up a new sport • Courses: Our round-up suggests a number of hands-on activities, including Thai cooking classes, meditation schools, and Thai massage lessons. • Participant Sports: Stay in shape and have fun at the same time in true Bangkok style. Our listings include an array of activities such as aerobics, football, badminton, yoga, takraw, and tennis.

our readers

wellness

shopping

A sophisticated mix of Thais, expats, and global travellers, Bangkok 101 readers are astute consumers who don’t believe in hype, but rather value reliable information and refined editorial voices. They don’t get sucked into party photos gracing the society pages — they want to know about the real Thailand: the best places to stay, play, eat, shop, and more. They are here to spend money and want to know where. To find out, they turn to the pages of Bangkok 101 month after month, year after year.

reference

Contact: sales@talisman.asia I tel. (+66) 0 2286 7821


Full Page size: 170x240 mm Bleed 3 mm (all sides) Inside margins 15 mm

1/3 Page Horizontal size: 156x72 mm

1/2 Page size: 156x106 mm

2015 Promotional Display Advertising Rates (Per Insertion) 1x(Full Rate)

3x(20% off)

6x(30% off)

12x(40% off)

THB

THB

THB

THB

Full Page

70,000

56,000

49,000

42,000

1/2 Page

40,000

32,000

28,000

24,000

1/3 Page

30,000

24,000

21,000

18,000

Size

1/3 Page Vertically size: 50x217 mm

advertising rates

Inside Front Cover size: 170x240 mm Bleed 3 mm (all sides) Inside margins 15 mm

Double Page Spread size: 340x240 mm Bleed 3 mm (all sides) Inside margins 15 mm

Inside Back Cover size: 163x240 mm Bleed 3 mm (all sides) Inside margins 15 mm PREMIUM Position Pages

Back Cover size: 167x240 mm Bleed 3 mm (all sides) Inside margins 15 mm

3x(20% off)

6x(30% off)

12x(40% off)

Size

THB

THB

THB

THB

Double Page Spread

125,000

100,000

87,500

75,000

Back Cover

95,000

76,000

66,500

57,000

Inside Front Cover

85,000

68,000

59,500

51,000

Inside Back Cover

80,000

64,000

56,000

48,000

For current prices on Gatefolds and Beltwraps Contact sales@talisman.asia

Digital Artwork Requirements • •

1x(Full Rate)

Files must be created from one of the following programs. - Adobe Acrobat4 (PDF1.3) or earlier. - Adobe Indesign CS4 or earlier. - Adobe Illustrator CS4 or earlier. - Adobe Photoshop CS4 or earlier. Artwork must be in CMYK format (not RGB and Spot Color)

• With Indesign and Illustrator files, all content should be converted to outlines • Minimize the number of steps used to create gradients or blends. • Include all screen and printer fonts. • Final completed artwork must be converted to PDF file at 300dpi in printed size

Contact: sales@talisman.asia I tel. (+66) 0 2286 7821


www.bangkok101.com

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Smart phone-friendly I Social media oriented New content added daily

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13,879 fans on facebook 6,500 followers on twitter

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What makes Bangkok 101’s website different is that we provide both residents and visitors with up-to-date information. Our unique 101 brand gives readers honest and detailed information in an easyto-read format. Whether travelers are looking for a hotel, a great restaurant, a bar with a spectacular view, or suggestions on where to shop and what to do, we have it all covered online.

size

Rotation

Monthly Rate TBH

Top Page

(A1) 728x90 (A2) 702x90 (A3) 300x250

1/3 1/3 1/3

11,000.10,000.8,700.-

Middle Page

(B1) 702x90 (B2) 300x250 (B3) 300x125

1/3 1/3 1/3

8,700.7,500.6,000.-

Bottom Page

(C1) 702x90 (C2) 300x250

1/3 1/3

7,500.6,700.-

(B2) 300x250

(B3) 300x125 (B3) 300x125 (C1) 702x90

(C2) 300x250

*Price in TBH +7% VAT 1 page out of 3

FLASH +10% / VIDEO +20%

(C2) 300x250

bottom page

(C2) 300x250

ADVERTISING IN MAGAZINE

DISCOUNT -20%

(same calendar year period)

Technical Specifications Artwork should be received at least 48 hours before the campaign starts and submitted in JPEG, GIF with 70 kb. max / video 5 mb, 30 sec, max

bangkok101magazine bangkok101 sales@talisman.asia

Bulk Copy Rates

Make sure your guests have the only magazine that matters, and place Bangkok 101 in all the rooms at your hotel or serviced apartment — the more copies you order, the greater the discounts.

No. of copy

Price per copy

No. of copy

Price per copy

50-99

75.-

300-399

60.-

100-199

70.-

400-499

55.-

200-299

65.-

500+

50.-

Contact: sales@talisman.asia I tel. (+66) 0 2286 7821


distribution Market-leading circulation paired with intelligent, worldwide distribution means copies of Bangkok 101 reach the people that matter even before they land in the Kingdom. The magazine is also distributed at local venues frequented by important movers, shakers, and decision-makers: Circulated at: • Aetas

Bangkok Hotel Bangkok Hotel • Amari Watergate Hotel • Anantara Bangkok Riverside Resort & Spa • Banyan Tree Bangkok • Centara Grand at CentralWorld • Chatrium Hotel Riverside • Conrad Bangkok • Courtyard by Marriott • Crowne Plaza Bangkok • DoubleTree by Hilton Hotel • Hansar Bangkok Hotel • Hilton Sukhumvit • Hotel Muse • Intercontinental Hotel • JW Marriott Hotel Bangkok • Lebua At State Tower • Aoft

• Metropolitan

Bangkok Residence Sukhumvit • Okura Prestige Bangkok • Oriental Residence • Plaza Athenee Bangkok • Pullman Bangkok Hotel G • Marriott Executive Apartment Sukhumvit • Millennium Hilton • Rembrandt Hotel • Renaissance Bangkok • Shangri-La Hotel Bangkok • Sheraton Grande Sukhumvit • The Sukosol Bangkok • Siam Kempinski Hotel • Siam@Siam Design Hotel & Spa • Oakwood

• The

Siam Hotel Bangkok Sukhumvit • Sofitel So Bangkok • The St. Regis Bangkok • Swissotel Nai Lert Park • The Davis Bangkok • The Sukhothai Bangkok • The Westin Grande • VIE Hotel Bangkok • W Bangkok • Blue Elephant • Jim Thompson House • True Coffee Shops • Costa Coffees • Bangkok Hospital • BNH Hospital • Bumrungrad International • Samitivej Hospital • Japan Airline Lounge • Sofitel

For a complete list contact our sales team.

Sold at: • Dusit

Thani Bangkok Seasons Hotel Bangkok • Grand Hyatt Erawan Bangkok • Mandarin Oriental Bangkok • Four

• Royal

Orchid Sheraton Hotel Peninsula Bangkok • American Community Support Association • Museum Siam • The


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