Bangkok 101 Media Kit

Page 1

bangkok

101

MEDIA KIT

2020

ONE CITY, ONE MAGAZINE


BRAND PROMISE

KEY FIGURES 31,000

Bangkok 101 aims to deliver an authentic first taste of the city through refined and sophisticated experiences.

copies distributed A core readership of 56,000 savvy urbanites who love to travel, eat and enjoy all that Bangkok has to offer.

It is a handy magazine that excites all senses, with unique insights and invaluable content about Bangkok.

15% of readers are subscribers. 67%

of readers are likely to recommend Bangkok101. Control circulation at the top hotels and venues of Bangkok.

WHAT MAKES US UNIQUE Our writers include international and local experts who share their expertise in different industries and markets. These include experts from all media sectors including writers, travel journalists, bloggers, artists, and photographers. Our bi-monthly editorial content covers the widest scope of topics–both personal and unique editorial reviews, addresses and insights.


WHAT IS BANGKOK 101 Independent and unbiased, Bangkok 101 caters to savvy travellers who yearn for more than what they find in guidebooks. It brings together an authoritative who’s who of city residents, writers, photographers and cultural commentators. The result is a compact and intelligent hybrid of bi-monthly travel guide and city magazine that takes you on and off the well-worn tourist track. Bangkok 101 employs the highest editorial standards, with no fluff, and no smut. Our editorial content cannot be bought. We rigorously maintain the focus on our readers, and our ongoing mission is to ensure they enjoy this great city as much as we love living in it.


BEST OF BKK

COLUMNS

TRAVEL

ART & CULTURE

DINING

NIGHTLIFE

Our international team provides an above average capture on what this special city has to offer, covering different types of events, highlighting national treasures, and telling insightful Thailand history and traditions.

Our distinguished contributors give their particular point of view on life in Thailand, with one main promise: never hold back.

We deliver a genuine first taste of the city with tips and recommendations for both residents and tourists. We are the reference point for top travellers in Thailand, who are looking for exclusive experiences off the beaten path.

We offer interviews and stories of emerging local talents and international artists, featuring exhibitions from our collateral publication and the one and only exclusive, up to date art map and gallery listings.

We cover Bangkok’s vari ed and v i br ant dining and nightlife scene, keeping up with old favourites and exploring new ventures.

Keep up to date with the city's after hours crowd with access to all the newest bars, nightclubs, and lounges.


OUR AUDIENCE PRINT

26%

9%

FAST FACTS

LIFESTYLE BUFFS

10%

ART & ENTERTAINMENT

46%

12%

FOODIES

OTHERS

OTHERS

DEMO GRAPHICS 27%

35-44 YEARS OLD

23%

TRAVEL BUFFS

47%

25-34 YEARS OLD


OUR AUDIENCE PRINT

10% OTHERS

WHO READS US 90%

BACHELOR'S DEGREE OR HIGHER

49% MEN

51%

WOMEN


OUR AUDIENCE ONLINE

3%

REFERRAL

9%

AMERICA

28% EUROPE

18%

63%

DIRECT

HOW THEY FIND US

50%

SOUTH EAST ASIA

(MAJOR COUNTRIES: THAILAND, SINGAPORE, HONG KONG, MALAYSIA)

ORGANIC SEARCH

WEBSITE VIEWS: DAILY 4.3K, MONTHLY 126K

29%

SOCIAL MEDIA

(90% COMING FROM FACEBOOK)

63% 75%

USERS ARE ON MOBILE PHONE NEW SESSIONS PER MONTH ON BANGKOK101.COM


OUR AUDIENCE ONLINE

LOCATION

FACEBOOK

16% DESKTOP

19,174

18K

SEP

2018

OCT

NOV

DEC

JAN

2019

FEB

MAR

APR

MAY

JUN

JUL

15%

SEP

WOMEN

TABLET

6%

4% 0.0967%

79%

AUG

47%

19%

5%

MOBILE

DEVICES

SEPTEMBER 2019:

20K

16K

59% THAILAND 73% BANGKOK

TOTAL PAGE LIKES

13-17

0.052%

18-24

25-34

35-44

45-54

3%

2%

1%

55-64

65+

4% 9% 18%

15%

2%

53%

MEN


ADVERTISING RATES PRINT PREMIUM POSITION PAGES FULL RATE SIZE

3x

(30% off)

6x

(40% off)

THB

THB

THB

DOUBLE PAGE SPREAD

125,000

87,500

75,000

BACK COVER

95,000

66,500

57,000

INSIDE FRONT COVER

85,000

59,500

51,000

INSIDE BACK COVER

80,000

56,000

48,000

GATEFOLD

175,000

-

-

BELTWRAP

50,000

-

-

FULLPAGE

size: 170x240mm; bleed 3mm (all side) inside margins 10mm

1/3PAGE HORIZONTAL size: 156x72mm

DISPLAY ADVERTISING RATES

DOUBLEPAGE SPREAD SIZE:

INSIDECOVER (F&B)

1/3PAGE VERTICALLY

1/2PAGE HORIZONTAL

size: 340x240mm; bleed 3mm (all side) inside margins 10mm

size: 50x217mm

size: 170x240mm; bleed 3mm (all side) inside margins 10mm

size: 156x106mm

(PER INSERTION)

FULL RATE SIZE

3x

(30% off)

6x

(40% off)

THB

THB

THB

FULL PAGE

70,000

49,000

42,000

1/2 PAGE

40,000

28,000

24,000

1/3 PAGE

30,000

21,000

TALISMAN MEDIA GROUP CO., LTD CONTACT: BANGKOK101@TALISMAN.ASIA | TEL: 02 286 7821

18,000

GATEFOLDCOVER size: 340x240mm; bleed 3mm (all side) inside margins 10mm

BACK COVER

size: 167x240mm; bleed 3mm (all side) inside margins 10mm

BELTWRAP size: 55x240mm


ADVERTISING RATES DIGITAL

(A1) 728x90

What makes Bangkok101´s website different is that we provide both residents and visitors with up-todate information. Our unique brand gives readers honest and detailed information in an easy-to-digest format. Whether travellers are looking for a hotel, a great restaurant, a bar with a particular view or suggestions on where to shop and what activities to explore, we have it all covered online.

DISPLAY ADVERTISING RATES

WWW.BANGKOK101.COM

SECOND PAGE

Mobile-friendly I Social media oriented | New content added daily bangkok101magazine

@bangkok101magazine

(PER INSERTION)

TOP PAGE

SIZE

ROTATION

MONTHLY RATE

(A1) 800x110

1/3

11,000

(A2) 800x110

1/3

10,000

(A3) 275x230

1/3

8,700

(B1) 702x90

1/3

8,700

(B2) 300x250

1/3

7,500

(A3) 300x250 (A3) 300x250

(B1) 702x90 (B2) 300x250

SPECIAL DIGITAL MARKETS SIZE

RATE

EMAIL DIRECT MARKETING (EDM) 500X800

10,000

NEWSLETTER (TOP BANNER) 500X90

8,000

NEWSLETTER (BOTTOM BANNER) 580X250

10,000

VIDEO PRODUCTION (starting from)

80,000

SOCIAL MEDIA SHARING

8,000

SOCIAL MEDIA ADVERTISING TALISMAN MEDIA GROUP CO., LTD CONTACT: BANGKOK101@TALISMAN.ASIA TEL: 02 286 7821

(A2) 702x90

10% of the total budget


BANGKOK101 DISTRIBUTION Market-leading circulation paired with intelligent, worldwide distribution means copies of bangkok 101 reach the people that matter, even before they land in the Kingdom. Our magazine is also distributed locally to venues frequented by some of the world's most important movers, shakers and decision-makers:

CIRCULATED AT: • Aetas Bangkok Hotel • Aloft Bangkok Hotel • Anantara Bangkok Riverside • Anantara Siam Bangkok • Avani Riverside • Bangkok Marriott Maquis Queen's Park • Banyan Tree Bangkok • Centara Grand at CentralWorld • Chatrium Hotel Riverside • Conrad Bangkok • Courtyard by Marriott • Crowne Plaza Bangkok • Double Tree by Hilton Hotel • Hansar Bangkok Hotel • Hilton Sukhumvit • Hotel Indigo Wireless Road • Hotel Muse • Intercontinental Hotel • JW Marriott Hotel Bangkok • Metropolitan Bangkok • Oakwood Residence • Okura Prestige Bangkok • Oriental Residence • Plaza Athenee Bangkok • Pullman Bangkok Hotel G • Pullman Grande Sukhumvit • Marriott Executive Apartment Sukhumvit • Mayfair Marriott Bangkok Executive Apartment • Millennium Hilton • Novotel Sukhumvit 20 • Radisson Blu Plaza Bangkok • Rembrandt Hotel • Renaissance Bangkok • Shangri-La Hotel Bangkok • Sheraton Grande Sukhumvit • The Sukosol Bangkok

• • • • • • • • • • • • • • • • • • •

Saim Kempinski Hotel Siam@Siam Design Hotel The Siam Hotel Sofitel Bangkok Sukhumvit Sofitel So Bangkok The St. Regis Bangkok The David Bangkok The Sukhothai Bangkok The Westin Grande VIE Hotel Bangkok W Bangkok Blue Elephant Jim Thompson House Costa Coffees Bangkok Hospital BNH Hospital Bumrungrad International Samitivej Hospital Japan Airline Lounge and more

SOLD AT: • Grand Hyatt Erawan Bangkok • Mandarin Oriental Bangkok • Royal Orchid Sheraton Hotel • The Peninsula Bangkok • American Community Support Association • Museum Siam • Kinokuniya • Asia books


BANGKOK101 PARTNER


bangkok

101

TALISMAN MEDIA GROUP CO. LTD. 54 NARADHIWAS RAJANAGARINDRA SOI 4, SATHON TAI ROAD, YANNAWA, SATHON, BANGKOK 10120 T. 02 286 7821 E. BANGKOK101@TALISMAN.ASIA

WWW.BANGKOK101.COM


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