Bangkok101 Magazine Media Kit 2015

Page 1


at a glance Size: 170mm x 240mm Pages: 112pp, high-grade art matte paper Weight: Cover 230-gram / inside 100-gram Printing: 4-colour, perfect-bound Newsstand price: B100 (domestic). Frequency: Monthly Contents: What’s hot and happening here and now Since launching in 2005, Bangkok 101 has established itself as the Thai capital’s only premium lifestyle and travel guide, keeping pace with constantly changing trends on the local and national scene. Independent and unbiased, the magazine caters to sophisticated travelers and locals who yearn for more than what they find in weighty, dated guidebooks. Unlike the typical ‘complimentary’ publications, it’s a dedicated, distilled city guide to luxury travel that tells it like it really is. In each monthly issue the vital information stays while the outdated stuff goes, so the latest updated listings and news can be added. All this has made Bangkok 101 the number one monthly visitor and expatriate guide to Bangkok, and the in-room magazine of choice at the city’s leading hotels and high-end serviced apartments.

testimonials “Bangkok 101 is my faithful companion to the City of Angels.” China Williams, Author, Lonely Planet Bangkok “Of the tourist monthlies, Bangkok 101 is the classiest.” Philip Cornwel-Smith, Author, Time Out Guide Bangkok “With Bangkok 101, at last Thailand has a hip, slick, finger-on-the-pulse publication with style and attitude to spare.” Grant Thatcher, Editor, Luxe City Guides


advertisers readers recognise quality and integrity, so they believe in Bangkok 101 - and credible editorial content means credible advertisers. Our superb production and editorial qualities attract a toptier clientele — those who want to be associated with a premium product.

Contact: sales@talisman.asia I tel. (+66) 0 2286 7821


contents city pulse

art

• Metrobeat: Our dedicated columnist

• Exhibitions: In partnership with sister publication BAM (Bangkok Art Map), our in-house art expert presents the best Bangkok events happening in the next month.

learn what’s hip and what’s happening

scours the city for all the major events including festivals, exhibitions, nightlife, music and new openings. • Features: Every month we cover in detail the big issues, openings or events that the city is talking about and that we deem of most interest to our readers.

all the latest in music, art, books, and film

• In Space: We profile one of the art galleries regularly showcasing Thai and international art, and thus helping to put the Thai capital on the global art map. • Reviews: Read up on all the latest books, films and DVDs released in the Kingdom; from art house love flicks to autobiographies by the nation’s most famous residents.

travel

discover the best destinations in Thailand and beyond • Daytrip: Escape the heat of the capital

city as we head to amazing surrounding areas, and take you on cool excursions that will literally make your day.

food & drink

photo feature

a showcase of worldclass photography • Upcountry Now: We encourage you

to go explore the endless possibilities of Thailand, by highlighting all the best festivals, concerts and other happenings taking place around the country.

This section champions the Thaibased work of local and international photographers, examining such themes as tradition, pop culture and people.

• Over the Border: We give readers the lowdown on top destinations in the region, including Malaysia, Vietnam, Laos, Singapore, and further afield.

Past photo-essays have spotlighted the work, much of it exclusive, of some of Thailand’s top photographic talents, including Manit Sriwanichpoom, Dow Wasiksiri and Piyatat Hemmatat.

nightlife food & drink

all your dining out needs, from street stalls to fine cuisine • Restaurant Reviews: From the smallest street food stall to luxury sky-high dining, Bangkok 101’s expert reviewers give their unbiased and 100% honest opinions. • Meal Deals: We present the best monthly deals, specials and promotions from Bangkok’s top restaurants covering both independent operations and hotel dining. • Street Eats: Our roving Thai street food

expert takes an offbeat tour in search of her next delectable meal, from tasty roadside snacks to hidden restaurants.

nightlife

enjoy ‘one night in bangkok’

city pulse

travel

• Bar & Club Reviews: Our crack team of party animals seek out the best place in town to enjoy a drink or dance the night away. • Area Guides: When one place just isn’t enough, readers turn to our detailed series of nightlife guides for destinations such as Thong Lor, Khao San Road and RCA.

art

photo feature

• Listings: Our categorized listings – including nightclubs, jazz, cabaret, pubs, live music and bars with a view – are perfect for visitors searching for a specific nighttime mood and setting.

Contact: sales@talisman.asia I tel. (+66) 0 2286 7821


shopping

reference

• Unique Boutique: Known globally as a shopping paradise, Bangkok boasts some of the most unique shops in the world. Each month we profile one that really stands out from the pack.

• Getting Around: Whether you take the train, subway, river boat, taxi, bus or tuktuk, navigate the ‘City of Angels’ easily with this guide.

all your retail needs, from markets to malls

never be lost in Bangkok with this at-aglance tool

sightseeing

• City Map: Our handy fold-out • Magic Malls: Get the lowdown on

Thailand’s best shopping malls, with our concise descriptions and easy-to-use locator map – complete with nearest BTS stations. • Top Tailors: Looking for a made-tomeasure suit or a fancy new cocktail dress? Our Tailor Spotlight and listings provide an indispensable visitors guide.

map makes the perfect at-a-glance companion for both tourists and residents, detailing useful information such as BTS (Skytrain) and MRT (subway) stations, as well as major roads, must-see attractions, and riverboat stops.

community

sightseeing

navigate your way around town

wellness

our guide to good living and healthy habits

• Route 101: We take readers on a walking tour through Bangkok’s best neighbourhoods, from Chinatown to Rattanakosin and Pathumwan.

• Spa Reviews: Bangkok probably

offers more places to indulge in massage than any other city on earth. In each issue we review treatments of all levels and price range.

• Sightseeing Focus: We introduce

the reader to one of the city’s lesser known but culturally revealing museums, temples or historic homes.

community

sign up for a class or take up a new sport • Courses: Our round-up suggests a

number of hands-on activities, including Thai cooking classes, meditation schools and Thai massage lessons. • Participant Sports: We present the

best ways for locals and visitors alike to stay in shape and have fun at the same time, including an array of activities such as aerobics, ice-skating, cycling, bowling and tennis.

• Wellness Centres: Offering much

more than massage, this list of the city’s top all-round holistic centres covers everything from hydrotherapy to yoga.

our readers

wellness

shopping

A sophisticated mix of Thais, expatriates and global travelers, Bangkok 101 readers are astute consumers who don’t believe in hype, but instead put their trust in reliable information and supreme brands. They don’t heed the party photos gracing the society pages, but want to know about the real Thailand: the best places to stay, play, eat, shop, spa and more. They are here to spend money, and want to know where. To find out, they turn to the pages of Bangkok 101 month after month, year after year.

reference

Contact: sales@talisman.asia I tel. (+66) 0 2286 7821


Full Page size: 170x240 mm Bleed 3 mm (all side) Inside margins 15 mm

1/3 Page Horizontal size: 156x72 mm

1/2 Page size: 156x106 mm

2015 Promotional Display Advertising Rates (Per Insertion) 1x(Full Rate)

3x(20% off)

6x(30% off)

12x(40% off)

THB

THB

THB

THB

Full Page

70,000

56,000

49,000

42,000

1/2 Page

40,000

32,000

28,000

24,000

1/3 Page

30,000

24,000

21,000

18,000

Size

1/3 Page Vertically size: 50x217 mm

advertising rates

Inside Front Cover size: 170x240 mm Bleed 3 mm (all side) Inside margins 15 mm

Double Page Spread size: 340x240 mm Bleed 3 mm (all side) Inside margins 15 mm

Inside Back Cover size: 163x240 mm Bleed 3 mm (all side) Inside margins 15 mm PREMIUM Position Pages

Back Cover size: 167x240 mm Bleed 3 mm (all side) Inside margins 15 mm

1x(Full Rate)

3x(20% off)

6x(30% off)

12x(40% off)

Size

THB

THB

THB

THB

Double Page Spread

125,000

100,000

87,500

75,000

Back Cover

95,000

76,000

66,500

57,000

Inside Front Cover

85,000

68,000

59,500

51,000

Inside Back Cover

80,000

64,000

56,000

48,000

For current prices on Gatefolds and Beltwraps Contact sales@talisman.asia

Digital Artwork Requirements

• Files must be created from one of the following programs. - Adobe Acrobat4 (PDF1.3) or earlier. - Adobe Indesign CS4 or earlier. - Adobe Illustrator CS4 or earlier. - Adobe Photoshop CS4 or earlier. • Artwork must be in CMYK format (not RGB and Spot Color)

• With Indesign and Illustrator files, all content should be converted to outlines • Minimize the number of steps used to create gradients or blends. • Include all screen and printer fonts. • Final completed artwork must be converted to PDF file at 300dpi in printed size

Contact: sales@talisman.asia I tel. (+66) 0 2286 7821


www.bangkok101.com

(A1) 728x90

Smart phone-friendly I Social media oriented New content added daily

(A3) 300x250

top page

(A2) 702x90

7,300 fans on facebook 3,800 followers on twitter

(A3) 300x250

(A3) 300x250

(B2) 300x250

(B1) 702x90

middle page

(B2) 300x250

What makes Bangkok 101’s website different is that we provide both residents and visitors with up-to-date information. Our unique 101 brand gives readers honest and detailed information in an easyto-read format. Whether travelers are looking for a hotel, a great restaurant, a bar with a spectacular view, or suggestions on where to shop and what to do, we have it all covered online.

size

Rotation

Monthly Rate TBH

Top Page

(A1) 728x90 (A2) 702x90 (A3) 300x250

1/3 1/3 1/3

11,000.10,000.8,700.-

Middle Page

(B1) 702x90 (B2) 300x250 (B3) 300x125

1/3 1/3 1/3

8,700.7,500.6,000.-

Bottom Page

(C1) 702x90 (C2) 300x250

1/3 1/3

7,500.6,700.-

(B2) 300x250

(B3) 300x125 (B3) 300x125 (C1) 702x90

(C2) 300x250

*Price in TBH +7% VAT 1 page out of 3

FLASH +10% / VIDEO +20%

(C2) 300x250

ADVERTISING IN MAGAZINE bottom page

(C2) 300x250

DISCOUNT -20%

(same calendar year period)

Technical Specifications Artwork should be received at least 48 hours before the campaign starts and submitted in JPEG, GIF with 70 kb. max / video 5 mb, 30 sec, max

bangkok101magazine bangkok101 sales@talisman.asia Bulk Copy Rates

No. of copy

Price per copy

No. of copy

Make sure your guests have the only magazine that matters, and place Bangkok 101 in all the rooms at your hotel or serviced apartment — the more copies you order, the greater the discounts.

50-99

75.-

300-399

60.-

100-199

70.-

400-499

55.-

200-299

65.-

500+

50.-

Contact: sales@talisman.asia I tel. (+66) 0 2286 7821

Price per copy


distribution Market-leading circulation paired with intelligent, worldwide distribution, copies of Bangkok 101 reach the people that matter around the globe even before they land in the Kingdom. The magazine is distributed locally at venues frequented by important movers, shakers and decision-makers: Circulate at: • • • • • • • • • • • • • • • • •

Aetas Bangkok Hotel Aoft Bangkok Hotel Amari Watergate Hotel Anantara Bangkok Riverside Resort & Spa Banyan Tree Bangkok Centara Grand at CentralWorld Chatrium Hotel Riverside Conrad Bangkok Courtyard by Marriott Crowne Plaza Bangkok DoubleTree by Hilton Hotel Hansar Bangkok Hotel Hilton Sukhumvit Hotel Muse Intercontinental Hotel JW Marriott Hotel Bangkok Lebua At State Tower

Metropolitan Bangkok Oakwood Residence Sukhumvit • Okura Prestige Bangkok • Oriental Residence • Plaza Athenee Bangkok • Pullman Bangkok Hotel G • Marriott Executive Apartment Sukhumvit • Millennium Hilton • Rembrandt Hotel • Renaissance Bangkok • Shangri-La Hotel Bangkok • Sheraton Grande Sukhumvit • The Sukosol Bangkok • Siam Kempinski Hotel • Siam@Siam Design Hotel & Spa

The Siam Hotel

• Sofitel Bangkok Sukhumvit • Sofitel So Bangkok

The St. Regis Bangkok • Swissotel Nai Lert Park • The Davis Bangkok • The Sukhothai Bangkok • The Westin Grande • VIE Hotel Bangkok • W Bangkok • Blue Elephant • Jim Thompson House • True Coffee Shops • Costa Coffees • Bangkok Hospital • BNH Hospital • Bumrungrad International • Samitivej Hospital • Japan Airline Lounge •

For a complete list contact our sales team.

Sold at: • • • •

Dusit Thani Bangkok Four Seasons Hotel Bangkok Grand Hyatt Erawan Bangkok Mandarin Oriental Bangkok

• • • •

Royal Orchid Sheraton Hotel The Peninsula Bangkok American Community Support Association Museum Siam


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.