using social technologies TO RUN BETTER EVENTS
Teemu Arina Dicole Ltd. tarina.blogging.fi
February 2009
WHAT’S WRONG WITH EVENTS?
STRUCTURE
METHOD
CONTENT
TOP DOWN – ONE WAY
PASSIVE – STATIC
INEFFICIENTLY SHARED
BOTTOM UP – TWO WAY
PARTICIPATIVE - DYNAMIC
EFFECTIVELY SHARED
YE ST E R D AY
T O MO RR OW
Top down, one way events organized by a committee. Visitors sit, listen and comment. Event has a static website. Results get ineffectively shared.
Bottom up, two way events. Participants contribute to planning. Participants engage themselves throughout the event – also online. Results are effectively shared online.
Various Types of Events • • • • •
Heavy planning of tasks Fixed agenda Hired presenters Services and booths Presentation-centric
UNCONFERENCE
• • • • •
FORM
CONFERENCE
In
v
t s e
m
t n e
Crowdsourced planning Self-organizing agenda Presenters voted on DIY service Interaction-centric
SCALE SMALL EVENT
LARGE EVENT
• • • • •
• • • • •
Strong network formation Distributing specific expertise Peer-to-peer organization Cheap and low labour Resources often loaned
Popular topics Wide interest groups Expert organizers Budget decisions Professional venue
TED
Online Educa
AMD Virtual Experience
H I G H LY D E F I N E D
Typical presentation Panel discussion
Fish Bowl
Le Web
World CafĂŠ
Campfire conversation
Connectivism Online Conference
Code camp
TECH-HEAVY
Grasping the Future
Speed Geeking Pecha-Kucha
Typical virtual conference Typical Second Life presentation
FACE-TO-FACE
SELF-ORGANIZING
STRUCTURE
Lightning talks
Typical online presentation
Assembly Reboot
MashPit SuperHappyDevHouse
Unconference
VIRTUALITY
Barcamp Method Event
ASSEMBLY
REBOOT
SECOND LIFE
Howard Rheingold @ NMC Campus
Henry Jenkins @ Alexander Hall
Events go online or become x-events, because...
BUSINESSES REDUCE COSTS
Tr av e l Ac co mm Co od nfe ati ren Lo on st c ef t i m Fin ee e s an cia lc ris is
Businesses reduce
GREEN IT
New tools become available
TIME TO THROW SOME TOMATOES
Q&A
Various Approaches Hosted Conference Social Networks
White Label Social Networks
Event Organization Sites Do It Yourself
Advertising Agencies Software Development Companies In-house mashups (e.g. Google Groups + Google Pages) Open Source applications
Blogs
Wikis
Networking
Tags
Forums
Media
Feeds
Various Supportive Tools Event Registration Services Streamline Processes Promotion Services Let Others Know About Your Event
Community Services Draw People Together Event Related Interaction Services Create a Backchannel Many of these services are already used by event participants.
Before
During
After
Iterative Planning
Extended Events
Online Sharing
Planners
‣ Checklists ‣ Dates ‣ RSVPs ‣ Topics
Participants
‣ Schedule ‣ Presenters ‣ Methods ‣ Venue
Online
‣ Conference wiki ‣ Backchannel chat ‣ Social networking ‣ Live streaming
Face-to-face
‣ Profiles ‣ Media ‣ Blogs ‣ APIs
Experience
Reflection
‣ Presentations ‣ Notes and recordings ‣ User-generated content ‣ Lessons learned ‣ Content dissemination
PEER-FUNDING YOUR EVENT
FINDING MOST SUITABLE DATES
DISTRIBUTING ONLINE VIDEO CONTENT
EXTENDED EVENTS
Hosted Conference Social Networks
TOP-DOWN
BOTTOM-UP
Event Organization Sites
White Label Social Networks FREE FORM
Do It Yourself
Event Popularity
Long Tail of Events
Head: 20% Tail: 80% Possible Events
Successful Event DNA
Digital ■ Digital is primary: everything starts and ends in digital ■ Mainly asynchronic or semi-synchronic interaction
Analog ■ When more “bandwidth” is needed, synchronicity of interaction and interaction goes face-to-face ■ Always linking back to digital at every point of interaction
Contact Teemu Arina CEO, Dicole Ltd.
Email teemu@dicole.com Blog tarina.blogging.fi Company www.dicole.com
“Imagination is more important than knowledge” – Albert Einstein