Monday, October 10, 2011
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US auto sales up in September on big trucks By Dee-Ann Durbin and Tom Krisher The Associated Press
DETROIT — U.S. buyers shrugged off economic worries and snapped up SUVs and pickups last month, surprising the auto industry and raising hopes that a bumpy year will end on a high note. Big trucks typically sell when the housing market and construction industry are strong, gas prices are low and consumer confidence is high. None of those was true in September. The economy remains weak, confi-
dence is shaky and a gallon of gas prices cost nearly $1 per more than in September 2010. But other factors boosted truck sales. Small businesses must eventually replace aging fleets of work trucks, and auto companies offered some good deals to clear out 2011 model trucks. They also stepped up their marketing. And consumers are learning to live with economic uncertainty. “We see consumers being more comfortable with buying cars in a continuously volatile environment,” said Jesse Toprak, vice presi-
dent of industry trends and insights for the car pricing site TrueCar.com. “Traditionally, they would have postponed making the purchase decision.” U.S. vehicle sales rose 10 percent from last September, according to Autodata Corp. September saw the fastest sales pace since April, and automakers expect that pace to stay steady for the rest of this year. Nearly 54 percent of vehicles sold were trucks and SUVs, the highest percentage this year. That’s good news for automakers, which make much bigger profits
on trucks and SUVs. Truck sales at General Motors Co., Chrysler Group LLC and Ford Motor Co. grew in the double digits, outpacing cars. Even Honda Motor Co., which normally gets the bulk of its sales from cars, sold 3,000 more trucks than cars. A shortage of cars is another reason truck and SUV sales were strong. Analysts had expected more Japanese cars to fill showrooms after months of shortages related to March’s earthquake and tsunami. But Honda and Toyota conSee TRUCKS, Page 2
Matt York/associated Press files
In this March 29 file photo, a row of 2011 Ford F-150 trucks is shown at a dealership in Gilbert, Ariz. Ford Motor Co. and other vehicle manufacturers saw a 10 percent increase in sales over last September thanks to strong sales of SUVs and pickups.
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