The Politician
■ He´s a career bureaucrat
■ Moves through the public transportation network
■ Prioritizes placing others above himself
The Business Man
■ He loves his car and his life revolves around that.
■ He moves through streets with little to no consideration to others.
■ Consumption is at the core of his existence
Attributes
● Master Mediator and natural reflector
● A real sense of responsibility
● Community Building
● People Spokesman
Attributes
● Has yet to realize his regenerative nature
● Loves to be seen
● Honors brands and loosely considers himself an influencer
The Artist
■ She’s a conscious walker.
■ A natural defender of pedestrian rights.
■ Always ready for long range and insightful actions.
■ Sees beyond black and white.
Attributes
● Collectivity is always in her thoughts
● Not afraid of kicking
● Turns trauma into joy with comedy and art
The Explorer
PLAYING - BACK 2/5
■ A multimodal micro mobility user, bikes and skateboards.
■ Knowledgeable in Street wisdom beyond his years, with plenty of swagg.
Attributes
● Goes slow, arrives on time
● Patience is true to his nature
● Keen observer of street life, smells and urban dynamics
● Resilient, embraces change head on
The Dreamer
■ An urban child.
■ Dreams of better and safer streets for her to play in.
■ Loves playgrounds and just flying around.
■ Her fresh and young perspective brings potential and hope into conversations.
The Reckless
■ A careless motorcycle rider.
■ Noisy and little regard to others.
■ Values speed and independence.
Attributes
● Learning and understanding about urban life via others
● Depends on them to move about… for now
Attributes
● Goes fast, rarely on time
● His energy is overwhelming even to himself
● Adrenaline junkie
The Student
■ A groovy walker and runner.
■ One of the great conversationalists, ej great listener.
■ Loves seeing things from other perspectives.
The Advocate
● He´s a Cool Rabbit
● Lovingly questions
● Highly pragmatic and a matter of fact down to street person #
Attributes ROLE PLAYING - BACK 4/5
we recommend
■ Moves through the public transportation network.
■ She is empathetic with others while walking around the city.
■ She does not tolerate injustice and is always willing to help others.
Attributes
● Caring approach to everything she do
● She longs for deep, soulful relationships, and feel called to help others
● Potential to connect deeply and initiate positive change #
The Girlboss
■ After an accident that affected her mobility, she has not allowed the lack of universal accessibility on the streets to stop her.
■ She is a very busy woman who travels around the city using public transportation.
■ Is an unstoppable defender of universal mobility.
The Engineer
Attributes
● Strong believer in demonstrating dedication and purposeful honesty
● An utter rejection of laziness and cheating
● She improve action plans that makes even the most complicated tasks seem easy and approachable
ROLE PLAYING - BACK 5/5
■ Travels by car around the city.
■ He likes to help others, but his work will always come first, no matter what...
Attributes
● His narrow mind does not allow him to do the right thing sometimes
● It is difficult for him to see outside his own world, but in extreme situations he is compassionate and empathetic