RABBITHOLE LABS Logo Designs
V. 2.0 8.24.2018
prepared by Tammy Kim, Sapphire Pixel Design
Logo Brief Highlights:
Brand Attributes Summary: Brand Imagery/Idea Summary:
• Fun and casual but professional at the same time
• Must look good as an icon - nothing too cartoony
• Single or duotone
• Nothing too complex
Brand Attributes Statement:
Rabbithole Labs loves to partner with like-minded visionaries by providing ideas and concepts that are out of this world in a down to earth, non-techy voice; Providing them with creative and innovative solutions and a fun, yet professional experience.
• The all-seeing eye
• The alert rabbit
• All relates to the analytics and data side
• “We will guide you through the rabbit hole” and making sense of it all
• Why a rabbit? A rabbit is very quick, nimble
Vision & Direction: The foundation of our business will be Visual Analytics
Company
A system that tracks everything via a camera Will harvest deep analytics to help customers validate & grade their return on investment for apps they invest in
New product out by amazon called AWS deplens that works within the cloud - uses visual analytics to decipher facts about people. Tells you in real time and will adapt in real time as it learns.
Will still be developing applications. However, may eventually just be focused on visual analytics in the end… down the road.
One of the things missing within the industry is that no one is really fulfilling the google analytics side.
Client Concerns:
Working with the wrong clients that are not like-minded and do not pay attention to detail
What does the company want to play up? Analytics and data solutions side
What is it truly selling?
An experience that is fun yet professional. Business solutions and guidance.
We will guide you down the rabbit hole
Direction No.1
Conceptual Imagery
Guide clients down the “rabbithole” Take them by the hand Make it a fun yet professional experience
Oversee the project until completion
Eye also represents expertise in being aware of what is out in the marketplace
Black & White Icons
Variation: Above image rotated Resembles an alert and curious rabbit
Variation: This version has been rotated and resembles an alert and curious rabbit as well as an eye.
Focus is on Visual Analytics (future) Icon resembles an eye Also has the letters “R” and “L” to form the eye, representing Rabbithole Labs.
RABBITHOLE LABS
RABBITHOLE LABS
RABBITHOLE LABS
RABBITHOLE LABS
RABBITHOLE LABS
LOGO Typography
POPPINS
Source: Google Fonts
Recommended For: Modular and minimal websites
Description: Poppins is one of the Geometric sans serif typefaces popular for building websites. Each letterform is nearly monolinear, with optical corrections applied to stroke joints where necessary to maintain an even typographic color.
Colour Palette #21035A #3F2B96 #170345 #0D0332 DEEP PURPLE Reminiscent of the “Mad Hatter” Mystery Authority / Royalty Luxury Wisdom
Mockups. PLUS (New Vertical Logo for mobile)
RA BBIT HOLE LABS
RA BBIT HOLE LABS
SUMMARY:
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RA BBIT HOLE LABS
Direction No.1 The End.
“In the Camera”
Direction No.2
Conceptual Imagery
Eye, Gear, Target
Familiar icons for the following:
Mind-Map Pie chart (Visual Data Analytics)
Black & White Icons
Variation: This version has a circle at the bottom - as in the reflection of an eye, as well as a rabbit’s tail.
Focus is on Visual Analytics (future)
Icon resembles an eye AND a rabbit - Lens of a camera.
RABBITHOLE LABS
RABBITHOLE LABS
RABBIT HOLE LABSRABBIT HOLE LABS
LABS
RABBIT HOLE
LOGO Typography
Description: Poppins is one of the Geometric sans serif typefaces popular for building websites. Each letterform is nearly monolinear, with optical corrections applied to stroke joints where necessary to maintain an even typographic color.
Source: Google Fonts - FREE! Recommended For: Modular and minimal websites &
POPPINS
design
Colour Palette #FC994B #DF560E #D8D8D8 #000000 ORANGE Reminiscent of “carrots” Invigoration Fun Liveliness Energy RABBIT HOLE LABS
Mockups
SUMMARY:
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RABBIT HOLE LABS RABBIT HOLE LABS