9.21.2018
Design
& Colour Palette Samples prepared
Logo
Edits
by Tammy Kim, Sapphire Pixel Design RABBITHOLE LABS V. 3.0
“In the Camera”
Chose: Direction No.2
RABBITHOLE LABS
RABBITHOLE LABS
Appears to be 3 x horizontal logos: Which one to pick?
Try to incorporate the logo in the “O” w/o it reading like “Rabbi Thole”?
Orange colour reminds them of JOE FRESH. Any other colour palette options?
RABBIT HOLE LABS RABBIT HOLE LABS
4 3
2 1
Logo in the ‘O’ 3.2. 3 x horizontal logo layouts - which one or all? 3.3. Colour palette options V. 3.0
Edits and Requested Changes 3.1.
V. 3.1
“Logo in the ‘O’”
Previous logo - horizontal version 2 with icon in “o”
Design iterations… and fails with the horizontal layout
As you can see, the horizontal layout was not working since the icon could not be seen visibly enough and never appeared to be centered.
Original Horizontal version 3This version was still too small to fit a logo in it and I didn’t like how the words “HOLE” and “LAB” were on the same line as it could be read as “HOLE LAB”…
RABBIT HOLE LABS
Original Horizontal version 1This version was still too small to fit a logo in it and the logo never appeared to be centered above the text since the LABS text was thinner….
RABBITHOLE LABS
So I started looking at the stacked version as a starting point and not just as the mobile version…
RABBI T HOL E LAB S
Reworked the font weights and sizing to create thiseasier to read and allows the ‘O’ to be larger for…
Previous logo - stacked
UPDATED LOGO DESIGN:
Updated logo design: black on white
Updated logo design white on black
Updated logo design:
BENEFITS :
Entire company name fits into a square
Icon is more visible as the “O” in HOLE is much larger now ‘Rabbithole’ has the same font weight so it is apparent that it is not “HOLE labs” but RABBITHOLE labs.
When the font gets too small, the icon can appear above the font as in the original mobile design and still retain it’s visual integrity
LOGO DESIGNS:
UPDATED
Comparison from previous design with design decision explanations…
Updated Version: Word needs to be stacked so the icon appears to be cenetered at the top Horizontal Version 1 : RABBITHOLE LAB S RABBITHOLE LAB S
Horizontal Version 2 :
Updated Version:
Incorporated the icon into the letter “O” in HOLE. Consistency is the sizing and weights of the fonts as well as the icon.
RABBITHOLE
Updated Version: Consistency is the stacking of the word LABS under RABBITHOLE so it is read as one word Horizontal Version 3 :
LABS RABBITHOLE LABS RABBIT HOLE LABS
RABBIT HOLE LABS
Mobile stacked Version 4 :
Updated Version: Icon to appear above the logo when text is too small and icon is no longer as visible.
V. 3.2
“3 x horizontal logo layoutswhich one or all?”
Stacked version with icon in text Layout 1
Stacked version with icon in text Layout 2 Horizontal Layout 2
Horizontal Layout 1 — may not need this one since #4 below is very similar
4 3 2 1
MY THOUGHTS:
Due to the consistency of the font weight and sizing, I beieve you can use all of the logos - depending on the circumstance.
It is always good to have options for the layout.
I also believe it is a subtle but big improvement from the previous logos.
V. 3.2
V. 3.3
Colour Palette Options
“The Green Screen”
Direction No.1
Colour Palette Bright Green Reminiscent of green screens for digital monitors. Associated with Progress (“green light”). Renewal and Energy, Growth, Harmony, Freshness, Fertility. #D5E4E5 #00753E #00244B #5CE350
RABBITHOLE LAB S
“Blue Chip Technology”
Direction
No.2
Palette Bright Blue Very prevalent in the Tech and business industries. Associated with open spaces (sky, sea) and freedom. Depth, Stability, Trust, Loyalty, Wisdom, Confidence, Intelligence. #67E5E3 #3E8FAD #2E386A #1EAFE6
Colour
RABBITHOLE LAB S
“Photo Finish Development Red”
Direction No.3
Colour
Bright
Associated
Passion, Sensitivity,
#FE1F47 #BF3E5B #163C70
Palette
Red Very intense colour. Used for getting attention as seen in stop signs and flags.
with vigor, willpower, leadership, courage, love.
Love, Determination
RABBITHOLE LAB S
quite orange or red”
Direction
No.4
“Not
Lighter
All images
technoloigy. Has a more soothing effect and less emotionally charged as the darker red. Colour Palette #FA7373 #F3F2F4 #170345 #080B82 #58B6BA
Red Colour palette inspiration drawn from the previous mood board of collected images from the net.
representing
RABBITHOLE LAB S
FINAL THOUGHTS
Why I did not bother experimenting with:
YELLOW - has a tendency to look muddy in different gradients - has a very youthful look and not good for companies that want to appear more established.
ORANGE- looked too much like JOE FRESH
PURPLE- same effect can be achieved with reds and blues which are easier colours to understand
The End.
V. 3.0