1
LETTER FROM THE PRESIDENT & CEO Dear Friends of Downtown, As we celebrate the ending of another monumental year for Tampa’s Downtown, I’d like to take a moment to express my gratitude in being able to serve as the President and CEO for the Tampa Downtown Partnership. I am especially proud and honored to lead the remarkable staff at the Partnership. Together, we’ve made great progress in our 33rd year and I’m excited to carry that momentum forward.
Together we make downtown better. Join the Conversation: /TampasDowntown @TampasDowntown @TampasDowntown Tampa Downtown Partnership
TampasDowntown.com
This past year, we once again took our place as a leader in producing innovative studies. In February, we released preliminary findings from the Downtown Tampa Parking Plan which addresses availability of parking, managing City-owned assets, and connecting parking to key destinations through enhanced mobility options. This study is the first comprehensive analysis of parking in Tampa’s Downtown and lays the foundation for exploring strategies to improve Downtown’s parking profile. The Partnership also released the results of the Biennial Survey of Downtown Workers and Residents. This year’s study provided a then and now look at how perceptions have evolved over the past 10 years since the study began. I’m inspired by the results and motivated by the collective sense of positivity from Downtown workers and residents. Everyday the Partnership staff works tirelessly to go above and beyond the standard for excellence in urban place management, and we are proud recipients of the International Downtown Association’s 2018 Downtown Achievement Award of Excellence for the Downtowner. This prestigious recognition confirms our organization’s effectiveness and steadfast commitment to the community. The Partnership is proud to share Downtown’s story, and with the growth of the Special Services District into Tampa Heights and an ever-expanding digital footprint through social media engagement, the Partnership’s reach is greater than ever. Our success wouldn’t be possible without the support of our members, Board of Directors, Executive Committee, and local leaders. Their commitment in making Tampa’s Downtown a vibrant and diverse place is key to cultivating effective public/private partnerships which lead to catalytic physical and economic development. I am encouraged by the determination and collaborative mindset already demonstrated by the City of Tampa’s new Mayor, Jane Castor, and her administration. In closing, I’d like to thank our outgoing Chair, Mickey Jacob, FAIA. Through his leadership, the Partnership was able to work seamlessly with the Board of Directors and Executive Committee to accomplish the goals set forth in our strategic initiatives. We are grateful for his service and the momentum the Partnership has sustained under his guidance.
Lynda Remund, SHRM-CP President & CEO Tampa Downtown Partnership 1
2018-2019 HIGHLIGHTS
Downtown's
4
1ST Parking Study
Clean & Safe Vehicle Fleet
1.2K
and Plan
Biennial Survey Participants
150
16K
Instagram Followers and Growing!
Downtown's
Attendees to our Downtown Mayoral Forum
LARGEST Holiday Lights Display
TABLE OF CONTENTS About the Partnership >> Downtown by the Numbers >> Clean & Safe Program >> Marketing & Communications >> 2018 Biennial Survey Placemaking & Public Space >> Transportation & Planning >> Downtown Parking Plan Membership & Programming >> Board of Directors >> Staff >>
03 05 07 10 11 14 18 19 21 25 26 2
ABOUT THE
TAMPA DOWNTOWN PARTNERSHIP
VISION Tampa Downtown Partnership is the leader in fostering a vibrant, diverse 24-hour downtown neighborhood in which to learn, live, work, and play.
The Tampa Riverwalk, Photo Credit: Joel Mann
KEY SERVICES
MISSION The strategic mission of the Tampa Downtown Partnership is to be the steward of Downtown Tampa, while cultivating effective public/ private partnerships to facilitate catalytic physical and economic development.
CLEAN & SAFE
PLACEMAKING & PUBLIC SPACE
MARKETING & COMMUNICATIONS
TRANSPORTATION & PLANNING
GRANT PROGRAMS
MEMBERSHIP & PROGRAMMING
Founded in 1986 Over 17+ Networking and Educational Events Annually 150,000+ Attendees at Public Space Events Annually 30 Past Chairpersons
3
Tampa Downtown Partnership >> TampasDowntown.com
ABOUT THE
SPECIAL SERVICES DISTRICT (SSD) The Tampa Downtown Partnership administers the Special Services District program through an annual contract with the City of Tampa. Through the Special Services District (SSD) program, The Partnership works to promote the downtown experience through a multitude of initiatives such as marketing, economic development, transportation, planning, and beautification, as well as maintenance and safety with Tampa’s Downtown Guides and Clean Team. The Partnership also works with numerous agencies to identify opportunities and facilitate additions to the Special Services District program.
The Special Services District (SSD) is the longest operating Business Improvement District in the State of Florida. It encompasses 1,084.7 acres. Since its inception in 1994, the SSD has provided services above and beyond the standard services provided by the City of Tampa. In October 2018, the District expanded to include an area within Tampa Heights, located north of Interstate 275. Funding for the SSD comes from a non-ad valorem special assessment placed on property owners. This assessment is $1.10 per $1,000 in assessed value from the Hillsborough County Property Appraiser’s office. In FY2019, the SSD budget was $2,628,553.
DOWNTOWN MAP LEGEND
TAMPA HEIGHTS
Special Services District (SSD) Boundary CHANNEL DISTRICT
1,085 Acres 348 Blocks DOWNTOWN TAMPA
4
DOWNTOWN
WHERE RESIDENTS LIVE:
BY THE NUMBERS SPECIAL SERVICES DISTRICT
DEMOGRAPHICS AGE
1,085 Acres
53%
46%
Male
Female
DEVELOPMENT (RESIDENTIAL & COMMERCIAL)
3
50% Condos
New Properties
VS.
29% Apartments
RESIDENTIAL
OFFICE
HOTEL
UNITS UNDER CONSTRUCTION
S.F. UNDER CONSTRUCTION
ROOMS PROPOSED BY 2021
Options
12,000
Total Students
21 Banks/
Grocery / Specialty Foods
302
Amenities & Services
9 Schools PreK- J.D.
5
12
Parks
Credit Unions
4
Tampa Downtown Partnership >> TampasDowntown.com
2
Dual-Flags
1,664 522,000 1,077
LIFESTYLE
145 Dining
&
3 Breweries 15 Hotels
3
Dog Parks
16
Places of Worship
10 Museums/
Art Galleries
ACCOLADES
& RANKINGS
Hosted 2019 NCAA Women's Final Four Games No. 12 for Best Places to Live Livability.com Ranked No. 19 of Safest Cities SafeHome.org
Tampa Ranked 2nd in State of Florida to Start a Career WalletHub.com Nation's Most Livable Large City U.S. Conference of Mayors Ranked 12th "Best Foodie City" WalletHub.com
Tampa Ranks Among America's Most Family-Friendly Cities Homes.com
No. 56 "Best Places to Live" U.S News & World Report
Awarded as Host City for 2021 National Football League (NFL) SuperBowl Game
5th Ranked City with the Most Dog Parks per 100,000 Residents Trust for Public Land
PRESS
& MEDIA “No directions? No problem: Tampa Downtown Partnership helps visitors navigate the area” – FOX 13, June 2019 “Formerly homeless man now works to keep Downtown Tampa clean” – FOX 13, May 2019
“Tampa Downtown Partnership names CEO” – Tampa Bay Business Journal, December 2018 “Winter Village kicks off holiday season in Tampa” – WFLA, November 2018
“Downtown upswing: City's urban core becomes a place to call home” – Business Observer, May 2019
“Urban Excellence Awards Celebrate Downtown Tampa's Growth, Innovation & Creativity" – 813 Area, November 2018
“Tampa’s downtown is booming and here are the numbers to prove it” – Tampa Bay Times, April 2019
"Downtowner attracts national attention to the Tampa urban scene" – 83 Degrees, November 2018
“Tampa Downtown Partnership study: Market for parking has not kept up with evolution of downtown” – Tampa Bay Times, February 2019
“Tampa’s Downtown Special Services are Expanding to Tampa Heights” – FOX 13, September 2018
“Tampa Downtown Partnership's mayoral candidate forum focuses on transportation” - Creative Loafing, January 2019
“Tampa Downtown Partnership backs Hillsborough transit tax plan” – Florida Politics, August 2018 6
CLEAN & SAFE
PROGRAM
TAMPA’S DOWNTOWN GUIDES help provide a safe and inviting Downtown environment through their role as on-street ambassadors. They help deter suspicious activity as Downtown’s additional eyes and ears, and offer a friendly “concierge” type service. The Downtown Guides are unarmed public safety ambassadors and work closely with the Tampa Police Department through the Downtown Security Network. They patrol the Special Services District (SSD) on foot and in a service vehicle. In an effort to ensure the team members stay highly visible a new uniform was issued this year with a Florida outdoor-wear theme to keep the team cool while maintaining a high level of visibility and branding for the organization. This aligned with a new branded vehicle used as a mobile headquarters and response unit for free battery and tire changes to anyone within the district. On-going training is an essential element to the Guides’ performance, and they receive some of the best available from organizations like Busch Gardens Tampa Bay, AAAThe Auto Club Group, Tampa Fire and Rescue, Tampa Police Department, Visit Tampa Bay, Patel Conservatory, and more.
TAMPA’S DOWNTOWN CLEAN TEAM provides supplemental litter and debris removal, minor landscaping, and pressure washing and maintenance to the sidewalks, curbs, and other public areas located within the Downtown Special Services District. To maintain a clean and safe Downtown experience, Clean Team members also document and report code enforcement issues, trip hazards, streetlight outages, and other relevant concerns. These issues are directly reported electronically to the appropriate City of Tampa department for resolution. The Clean Team also updated their uniforms with collared dry-fit shirts providing a more professional look while staying cool. The team’s vehicle fleet was also updated to match other company vehicles. The Partnership strives to work with organizations that provide individuals opportunities for job placement on the Guides and Clean Team. Leadership also has been working with temporary staff to enhance their work ethics and position them for full time jobs within the organization.
2018 FIGURES
56,364 Contacts 730 Stranded Motorist Assists 16,986 Merchant Visits 33 Safety / Emergency Assistance Calls Answered
247 tons Trash Collected Manually 24,741 Bags Of Trash Collected 334 Sidewalk Pressure Washing (Face Blocks) 136 Code & Safety Issues Reported
TAMPA’S DOWNTOWN GUIDES PROVIDE FREE SERVICES: • Directions • Restaurant suggestions • Stranded motorist & bicyclist assistance (flat tires, dead car battery, etc.) • Downtown parking & event information
Call a Guide at 813.267.2220 7
GUIDES & CLEAN TEAM BRAND REFRESH
PROJECT SPOTLIGHT
New Uniforms, Fleet Wraps, and Enhanced Branding Refreshed Clean & Safe Vehicle Fleet
Theme:
Guides - Florida Casual Clean Team - Modern Athletic
Design Features:
Guides are now wearing yellow fishing shirts that say “Guide” on the back and the pith helmets have been retired and replaced with wide-brim hats that also say “Guide.” The Clean Team now wear navy polos with gold accents and matching baseball caps. The new uniforms are intended to keep the staff cool and comfortable in the heat and enhance the visibility of their role to the general public.
Tampa's Downtown Guides and Clean Team at Julian B. Lane Park
8
MARKETING
& COMMUNICATIONS
#LoveYourDistrict Campaign >> at aTampasDowntown.com Pop-Up Biergarten Tampa Downtown Partnership 9
Tampa Downtown Partnership’s communications efforts promote Downtown, brand the experience, and engage and inform stakeholders, the community-at-large, visitors, and potential investors.
MARKETING
& COMMUNICATIONS
SOCIAL MEDIA ENGAGEMENT AS A BRAND STRATEGY In 2018, the Tampa Downtown Partnership retained an outside consultant to elevate the organization's social media presence through strategic social media tactics. The objective focused on increasing engagement of social media interactions across all social media channels (Facebook, Twitter Instagram, and later, LinkedIn) by providing wellcurated, entertaining, aesthetically pleasing and informative content. The strategy was to create a cohesive look and feel for all of the Partnership’s social media channels by focusing on showcasing Downtown as the best place to live, work, play, and learn. Posts also feature targeted messaging about the Partnership as a steward and advocate for initiatives to improve the Downtown community. Overall, increased audience engagement was the top goal of the social strategy.
Outreach Figures >> Social & Print Media All statistics are July 1 – May 31 5.1 million impressions 24,018 engagements 67% increase
3.3 million impressions 9,987 engagements 96% increase
1.1 million impressions 680% increase 14,179 followers gained 257% increase
151 unique article mentions +36.9 million viewers 31 broadcast mentions +1 million views
Downtown Branded Tank Tops
Newsletters Over 20,700 have subscribed to receive our weekly emails with a 24% opening average
Monday Morning Memo Downtown After Hours
Website • • • • • •
62% of web users are finding us through an organic search; 23% are finding us by clicking on a direct link 4% of all referrals are from social platform Web visitors: 45% male, 55% female Age: 29% are 25-34 56% of users are on mobile devices Most visited pages: Events, Play, Getting Around 10
2018 BIENNIAL SURVEY KEY HIGHLIGHTS
The Downtown Worker and Resident Study for the Tampa Downtown Partnership was established as a baseline study by HCP Associates in 2008. Results from prior years’ studies have given rise to enhanced accessibility to the river, waterfront dining, events in the parks, new museums and attractions, extended operating hours for transportation and merchants, full-service grocers, and more. As new development shapes future opportunities in Downtown, the opportunity was extended to Tampa’s valued stakeholders to offer insight into the future Downtown that they wish to see. The 2018 study is significant because it offers a full 10-year comparison as well as incorporates the new Special Services District (SSD) boundary which includes Tampa Heights.
TODAY’S DOWNTOWN RESIDENT Today’s Downtown Residents 36% 36%
INCOME CLASS: Today’s Downtown Residents
19%
Less than One Year
45 19%%
5 or More YearsYear Less than One
$$$ 39% Upper ($150k or More) CLASS: % Middle ($50k - $150k) $$ 53INCOME Upper ($150k or More) $$$ $ 39 ($50k or less) 8%%Working $$ 53% Middle ($50k - $150k) AGE: $ 8% Working ($50k or less)
2018 TENURE: 1-4 Years 1-4 Years
45%OF RESIDENCE: TYPE 5 or More Years Condominium/Lo�
6% 6%
TYPE 50% OF RESIDENCE: Apartment 16% 29% 50%
Single Family Home Condominium/Lo� Townhome Apartment
Family Home Consider It Single Their Primary 1696 % %29 % Townhome
PET OWNER: 96% Consider It Their Primary
PET OWNER: 51% None 34% Dogs 14% Cats 1% Other
Gen X Boomers Gen X Boomers MillenialsMillenials
2018 TENURE:
EDUCATION: 80% College Graduates 16% Some College 4% High School or Less 80% College Graduates 16% Some College SINGLE/MARRIED: 4% High School or Less
55 or Older 33%AGE:
SINGLE/MARRIED: 49% Married 37% Single 14% Divorced/Separated/Widowed
55 or Older 33% 35 41% to 54
49% Married 37% Single OF CHILDREN: 14PRESENCE % Divorced/Separated/Widowed
41% 35 to 54 26% 34 and Under
PRESENCE OF CHILDREN: 86% None 10% One Child 4% Two or More Children
26% 34 and Under
51% None 34% Dogs 14% Cats 1% Other
Today’s Downtown Worker
Today’s Downtown AREA OF EMPLOYMENT: INCOME CLASS: Worker TODAY’S DOWNTOWN WORKER
S
11
$$$ $$ $$$ $ $$ $
31% Upper ($150k or More)
INCOME CLASS:
86% None 10% One Child 4% Two or More Children
EDUCATION: EDUCATION:
57% Middle ($50k - $150k) 31 ($150k or More) 11%% Upper Working ($50k or less)
32% Master’s Degree or Higher 46% Bachelor’s Degree 17% Some College 5% High School or Equivalent
11% Working AGE:($50k or less)
32% Master’s Degree or Higher 46% Bachelor’s Degree SINGLE/MARRIED: 17% Some College 5% High School or Equivalent
55 or Older 26%AGE:
SINGLE/MARRIED:
57% Middle ($50k - $150k)
Gen X Boomers Gen X Boomers MillenialsMillenials
AREA OF EMPLOYMENT: 25% Public service/Government 16% Management/Professional Legal Services 16% 25% Public service/Government Non-Profit 9% 16% Legal Services Clerical/Administra�ve 6% 16% Non-Profit Educa�on 6%9% Sales/Retail/ Clerical/Administra�ve 56%% Customer Service Educa�on Banking/Financial 56%% Sales/Retail/ Technology Customer Service 55%% Banking/Financial Media/Entertainment 3%5% Technology Service/Maintenance/ 2%5% Construc�on Media/Entertainment Medical/Pa�ent Care 13%% Service/Maintenance/ 2% Construc�on Medical/Pa�ent Care 1% Management/Professional
EDUCATION:
55 or Older 26% 35 51% to 54
51% 35 to 54 24% 34 and Under 24% 34 and Under
Tampa Downtown Partnership >> TampasDowntown.com
30% Single 59% Married 11% Divorced/Separated/Widowed 30% Single 59% MarriedOF CHILDREN: PRESENCE 11% Divorced/Separated/Widowed
PRESENCE OF CHILDREN: 36%
Yes
64%
No
36%
Yes
64%
No
Downtown Tampa HOUSINGThen & Now
Trending: Resident & Worker De
Resident Age and Tenure AGE & TENURE
Resident age range is becoming an even mixture of 25‐64
219%
Worker
Growth in total units from 2008 2008
Residencies in Downtown Tampa 2008 Total Units
2,362
Occupancy Rate
‐
2016
2010 Under 25
2012 25‐34
2014 35‐44
2016
45‐54
2010 Under 25
2018
55‐64
65 or older
50% Increase in 5+ years tenure from 2010 to 2018
2018
5,709 7,546 86%
90%
2008
2010
2012
2014
Less than one year
2016
1 ‐ 4 years
2018
2010
One year
5 or more years
Residents & Workers: Insufficiencies Resident & Worker: Asset Monthly Visit(s) to Shopping Centers INSUFFICIENCIES GETTING AROUND Insufficiencies in Downtown 21
Home Furnishing
41% 40%
Pharmacy
31% 41%
Formal Clothing
2012
2014
2016
20%
53%
2018
85% 87%
79%
UBER/LYFT
24%
49%
62%
49%
58% TECO LINE STREETCAR Hyde Park Village West Shore Plaza 21% International Plaza
54%
53%
40%
89%
76% 72%
41% 42%
DOWNTOWNER
0%
Groceries
88% 93% 84% 89%
PERSONAL CAR
60%
25%
WATER TAXI
15% 17%
30% 37%
57% 5
Other Resident & Worker Insufficiencies
61% 61%
Worker
2010
80%
42%
Casual Clothing
2008
40%
31%
Shoes
100%
43%
30%
Gifts
Trend indicates fewer people are visiting shopping centers ON FOOT
PERSONAL BICYCLE
67%
Gas Stations
Resident
Residents: Hours Active in Downtown Tampa HOURS ACTIVE
14% 17%
Resident 2018
46% 53%
201
Resident 2016
Ice Cream Shops Worker 2018 Worker 2016
11
COMMUTE TIME Residents & Workers: Commute Time
12-5AM Residents are most active within 6PM to 9PM
6-9PM
Compared to 2016, Residents are more active between the hours of midnight and 5AM
RESIDENTS Workers: Hours Active in Downtown Tampa 25%
Increase in Residents that work from home since 2016
Decreases in daytime activity correlates with increased number of residents working from home 17
42%
7PM12AM
Increase from 2014 to 2018
WORKERS
4 in 5 leave the workplace to experience Downtown Tampa once a week or more (Most frequent reasons are for lunch, followed by taking a walk and errands)
Downtown Tampa
To download the full report, visit TampasDowntown.com/news
Workers increasingly lingering into the evening hours as of 2018; suggesting that they are leveraging retail and food/beverage opportunities in Downtown Tampa
18
12
12
PLACEMAKING
& PUBLIC SPACE
13
Third Eye Blind Performing at Riverfront Rock at Julian B. Lane Park
PLACEMAKING
& PUBLIC SPACE
Tampa Downtown Partnership’s Placemaking initiatives advance our public spaces into highly programmed and attractive places. Placemaking is a multifaceted approach to the planning, design, and management of public spaces. Recurring initiatives include monthly events and free weekly fitness classes in the park. Public activation and storefront and sidewalk grant programs are offered to ground floor Downtown business and property owners to incentivize public realm activation and physical improvements. This year, our existing programs continued to thrive reaching record breaking attendance, allowing for the creation of new programs such as Summer Series. This new program runs throughout the summer providing free family-friendly activities under the Partnership's 12,000 sq. ft shade structure. Furthering the work set forth by our strategic plan, the Partnership has established multiple capital improvement projects that will impact public spaces throughout Downtown for years to come. Playing with "Snow" at Winter Village
WINTER VILLAGE AT CURTIS HIXON PARK During a seven-week installation, Winter Village featured 10 boutiques from local craftspeople and purveyors, as well as specialty drinks and treats to complement the 5,000 square foot real ice rink creating a unique holiday experience. The collective programming of recreation, food/beverage, and retail staged in Curtis Hixon Waterfront Park created an impressive opportunity to showcase social and economic strengths in Downtown Tampa. Tampa Downtown Partnership added a significant investment with the addition of a lighting installation that included choreographed music and an illumination that encompassed the entire park. The light display takes Winter Village to a new level and brings the holiday experience to a broader space. Winter Village at Curtis Hixon Park was also the site of the City of Tampa’s Tree Lighting, Santa Fest, Winter Wonder Ride presented by Onbikes, a viewing spot for the Lighted Boat Parade, and many more holiday themed events.
Sand Sculptures at Winter Village at Curtis Hixon Park
14
BROUGHT TO YOU BY TAMPA DOWNTOWN PARTNERSHIP
14,000 Annual Attendees
21,000
Annual attendees at 5 days of free fitness classes in Curtis Hixon Park
19 Venues
At monthly Fourth Friday event
18,000 Annual Attendees
16 +
Do the Local Motion free walking tours
Rock the Park
Mayor’s Food Truck Fiesta
75,000
75+
Attendees per Season
Public Comments Collected
Winter Village
Office in the Park
1,000 Liters of Beer Sold
13,000 Annual Attendees
Tampa Downtown Partnership >> TampasDowntown.com 15
River O' Green Fest
Wiesn in a Box Biergarten
SPECIAL SERVICES DISTRICT GRANTS
PROJECT SPOTLIGHT
Echo Quilt Listening Booth
The Tampa Downtown Partnership’s Special Services District Committee allocates $50,000 annually for two public grant programs as an investment into the Downtown community. The Storefront and Sidewalk Café Grant Program offers grants up to $5,000 in matching funds per location to support and encourage more investment in street-level facades improvements, sidewalk seating, and overhead components. The Activate Downtown Micro-Grant Program awards up to $2,500 to applicants that create unique, publiclyaccessible activations in the public realm. The proposed projects must enhance the downtown experience via the arts and/or social good.
Recent Storefront & Sidewalk Cafe Grant Participants Osteria Duckweed Urban Grocery European Wax Center USF Health CAMLS Sidewalk Cafe and Bar at Osteria in Nine15 on Franklin St.
Rialto Theatre The Modern Paws Mole Y Abuela
Recent Activate Downtown Micro-Grant Participants LiveWork, LLC David A. Straz, Jr. Center for the Arts H.B. Plant Museum Channel District Community Alliance (CDCA) APA Suncoast Florida Section Artist Terry Klarren Mural at 1000 Channelside Drive
16
TRANSPORTATION
& PLANNING
Downtown's Bike to Work Ride & Rally
17
TRANSPORTATION
& PLANNING
The ability to offer a connected, available and affordable transit system continues to be one of every great city’s challenges and the Tampa Downtown Partnership is at the forefront of this issue. We recognize the responsibility of providing effective leadership, thoughtful advocacy, and targeted communication efforts for the betterment of all modes of transportation in Downtown and work tirelessly to address difficulties and opportunities.
There is still work to be done. The Partnership continues to work closely with the Florida Department of Transportation on a multitude of their projects including their investment with the TECO Line Streetcar system, completion of the first two-way cycle track on a one-way street in the State of Florida, and proposed Interstate enhancements at the Downtown Interchange (I-275 & I-4).
The Downtowner, a public/private partnership microtransit service, continues to be very popular, carrying over 500 people a day. To better meet demand, more than half of the rides are now shared, effectively cutting the wait time almost in half. Leading into next year, the Hillsborough Area Regional Transit Authority (HART) will take ownership of the Downtowner program. The goal of the transition is to provide broader, more frequent service as a first mile/last mile solution.
Upon successful completion of the study phase of the Downtown Comprehensive Parking Plan, we will work diligently with both the public and private sector to implement the recommended strategies. We will also collaborate with our partners on new micro-mobility options, such as motorized scooters, as they enter Downtown.
500 Downtowner Passengers/Day 46% Downtowner Trips are Shared 06 Events with Free Bike Valet 500 Bikeshare Bikes at Over 100 Hubs 03 Zipcar Carshare Locations
Downtowner Tesla vehicle
40 Certified Bicycle Friendly Businesses (BFB) #2 BFB City the USA! 250 Bike Parking Options 04 Bike Fix-It Stations 12 Electric Car Charging Locations
18
DOWNTOWN TAMPA PARKING PLAN
The Downtown Tampa Parking Plan is the first comprehensive analysis of parking in Tampa’s central business district. The Tampa Downtown Partnership worked with Stantec's Urban Places Mobility group to conduct the study. In the last decade, major changes in downtown have greatly influenced its overall parking profile, adding new stress to the system. So is there enough parking?
DOWNTOWN PARKING AT A GLANCE
24,000
spaces covered in the study
8,000
of these spaces are managed by the City of Tampa
6,000
spaces remain vacant at peak times
4,100
customers on waitlists for City-managed parking in July 2018
19
WHO CONTROLS PARKING?
The City of Tampa owns and operates the largest share of downtown’s parking, though the majority is managed by private operators. The City’s prices are lower than those of nearby private parking facilities, creating an ongoing preference for using City-owned spaces.
Private operators understand their market and set prices according to demand, though many remote facilities have unused space.
Neither the City of Tampa nor the private owners or operators are currently showing interest in building new parking.
WHY SO MUCH VACANT SPACE?
At the busiest times on weekdays, some parking is heavily used while nearby facilities have ample unused spaces. Why is this? Monthly parking permits, mostly for employees, have been the dominant form of access to parking. This results in customers or tenants leasing more parking than is necessary, keeping this parking supply from being available to others.
General public concern over access to parking has led customers purchase more than they may need. Even if it isn’t all being used, customers prefer to hold parking in reserve (or continue leasing the same amount) should they need it later.
The price differential between on-street and off-street in similar locations motivates people to choose onstreet spaces, especially when they are not metered, creating a parking crunch right outside of off-street facilities with availability.
HOW PUBLIC PARKING IS MANAGED IN TAMPA
Parking in most cities is more closely aligned between publicly-owned spaces and privately-owned spaces. What’s different in Tampa? The market for downtown parking remains highly focused on monthly employee permits, limiting opportunities for transient use, residential parking, early-bird rates, part-time employee permits and more.
Tampa Downtown Partnership >> TampasDowntown.com
Natural market economics have been manipulated by a 15year freeze on City parking rates, which is a huge subsidy that private operators cannot afford to compete with, limiting their profits to invest in better customer services.
The City has long wait lists for its parking but no controls or costs for them, so savvy parkers can be on multiple lists and keep newcomers waiting for years.
Downtown at Night, Photo Credit: Joel Mann
WHAT CAN TAMPA DO? There is opportunity for a more natural market among private landowners and developers, the City’s parking department, and the private parking operators. A smart partnership can benefit all by eliminating inefficiencies, creating more customer-friendly parking opportunities, incentivizing good behavior, and learning from best practices in other cities, which create beneficial revenues for downtown improvements by running a modern parking system. Phase 1: Tampa Downtown Partnership takes an early lead to gather information and help to build a business case for making these adjustments to parking management. It draws on its membership to build political support for the City making changes that allow more nimble, strategic policymaking that responds to parking needs. Phase 2: The City of Tampa reconsiders its management practices to move toward correcting imbalances in the pricing market and helping to demonstrate that there is a market for a broader range of parking options. Phase 3: Private parking operators adjust their sales to this new market, allowing potentially more locations in underutilized lots and garages to serve downtown parking demand.
WHAT COMES NEXT? The plan study team will continue to work with City staff and other partners to define what actions should be taken. A well-integrated, well-managed parking system becomes a boon to downtowns like Tampa which are experiencing increased events, new housing, and a new investment in transit, walking and biking. Mobility options and a targeted focus on convenience for the end user are key parking system improvements, not only because they strengthen travel options other than driving, but because they expand the reach of the parking system. In addition, parking policy that recognizes a more dynamic downtown of mixed uses and major special events is critical to downtown’s continued success.
Continue to visit tampasdowntown.com/news for updates on the Parking Plan, including documents for review. 20
MEMBERSHIP
& PROGRAMMING The Partnership's membership is comprised of a broad range of stakeholders, including national corporations, property owners, neighborhood partners, government agencies, residents, commercial and residential real estate professionals, business leaders, entrepreneurs, young professionals, arts and cultural institutions, and other civic leaders. With the help of its members and partners, the Partnership is seen as the thought leader, strategist, convener, connector, and advocate for Tampa’s Downtown. The Partnership’s event and programming efforts have been elevated throughout the past year to educate and engage the Partnership’s members and community stakeholders. At the 32nd Annual Meeting & Luncheon, we were able to highlight the Partnership’s successes and achievements from the 2017-2018 fiscal year and inducted the Partnership’s new leadership. At the Luncheon, we were joined by the former Mayor of Charleston, Joe Riley, where he gave a riveting keynote address to over 500 attendees.
Downtown Development Forum attendees
Hundreds attended the Partnership’s Debriefing Series breakfasts, which focused on a topic such as the West River development, the economic impact of events & tourism, transportation, and the role of sports in Downtown Tampa. The 23rd Downtown Development Forum, aptly titled “The New Urban Dynamics,” included a greater focus on bringing in elected officials and well-known national, state, and local experts to provide insight on topics ranging from transportation and affordable housing to retail. Keynote speaker David Downey, the President and CEO of the International Downtown Association (IDA), shared the significance of organizations like the Tampa Downtown Partnership and their impact on downtowns throughout the world. There were over 230 stakeholders, urban planners, developers, real estate professionals, property owners, and public officials in attendance.
Keynote Speaker, David Downey, President & CEO, IDA
MEMBER SPOTLIGHT
“Being a part of Downtown Tampa since 1850, we love connecting with and supporting our local community through the Downtown Partnership. We look forward to seeing it continue to prosper."
21
Tampa Downtown Partnership >> TampasDowntown.com
Brother Michael Huster, Junior Deacon Hillsborough Lodge No. 25 Stakeholder Level
URBAN EXCELLENCE AWARDS
PROJECT SPOTLIGHT
2018 Urban Excellence Awards attendees at Armature Works
The Tampa Downtown Partnership’s annual Urban Excellence Awards program was created to celebrate individuals, businesses, organizations, events and projects that have created a positive and lasting impact in Tampa’s Downtown. After twelve years, the Partnership re-imagined the event through solidifying the award categories and criteria, broadening our nomination outreach, and increasing attendance. The 2018 Urban Excellence Awards were held on November 29th at Armature Works in Tampa Heights with a record-breaking 230 nominees, members, and supporters in attendance for a fun and memorable night. This year’s nominees and winners reflected the leadership, innovation, talent, and community spirit of Tampa’s Downtown. Downtown has a momentum going that can’t be stopped and we are rolling right along with it!
230 attendees 135 nominations
28
7
jury members
3
finalists
live entertainers
18
1
sponsors
Christine M. Burdick Person of the Year Award winner Leo Rogers of City Bike Tampa
10
award winners
standing ovation
22
Current Members* 201 N. Franklin Tampa, LLC aadmixx Aakash Patel ADEAS-Q Adina Dyer AECOM AIA Tampa Bay Aloft Tampa Downtown Amalie Arena / Tampa Bay Lightning Andy Stern ARAMARK The Articulation Group, Inc. Arts Council of Hillsborough County Baker Barrios Architects Ballard Partners Bank of America Plaza The Bank of Tampa Barker | Cook Barrymore Hotel Tampa Riverwalk BDG Architects The Beck Group Boutique National Breezin’ Entertainment & Productions Bret Feldman BrightSide Downtown Cafe Brown & Brown of Florida, Inc. - Pinellas Buchanan Ingersoll & Rooney PC Burr & Forman, LLP Bush Ross, P.A. Calvin, Giordano & Associates Carlton Fields Catalyst Asset Management, Inc. CBRE ChappellRoberts Children's Board of Hillsborough County Christopher Brooker City of Tampa CJ Publishers (Discover InTown) Coen & Company Columbia Restaurant Group Commercial Florida Management Services Commonwealth Commercial Partners Construction Services, Inc. Contract Furniture Inc. Courtney Lovinger Courtyard by Marriott Tampa Downtown Cushman & Wakefield Dark Moss David A. Straz, Jr. Center for the Performing Arts David Loos DeLaVergne & Company Dechert LLP Denholtz Associates The Dohring Group Downtown YMCA Wellness Center DPR Construction Eboats Tampa - Waterway Tampa LLC Elise Batsel Embassy Suites Tampa - Downtown Convention Center Empire Office Systems Evolve Personal Heath Farley White Interests Feldman Equities Ferman Motor Car Company, Inc. Ferrell Redevelopment Fifth Third Bank Fletcher & Fischer P.L. Florida Museum of Photographic Arts Florida School of Woodwork Florida State Fair Authority Florida Wellness Medical Group Focus Development Foley & Lardner LLP Foundry 119 Frazier & Deeter, CPAs & Advisors Friends of Tampa Union Station Gardner, Brewer, Martinez-Monfort, P.A. Gassler Dental, PLLC Genesis Group, LLC Gensler Glazer Children's Museum
GrayRobinson, P.A. Greater Tampa Chamber of Commerce Greenberg Traurig, P.A. Greenman-Pedersen, Inc. Greenspoon Marder LLP Griffin & Associates Realty, Inc. Harpoon Harry's Crabhouse HCP Associates The Helen Gordon Davis Centre for Women, Inc. HFF - Holliday Fenoglio Fowler, LP Highwoods Properties Hill Ward Henderson, PA Hillsborough Area Regional Transit Authority Hillsborough Community College Hillsborough County Hillsborough County Bar Association Hillsborough County MPO Hillsborough Lodge No. 25 Hillsborough River Realty Corp./ The Jeffries Companies Hilton Tampa Downtown HOK Holland & Knight LLP Hyde Park Village intowngroup Ismail Kazem Jackson's Bistro Jeannette Rodden Jeff Schlotterbeck Jobsite Theater John F. Germany Public Library JRB Solutions, LLC Juster & Associates Kathleen Shanahan Keller Williams Tampa Central Kerri Pocock Kimley-Horn & Associates, Inc. Lauren Campbell Lea Del Tosto MacDonald Training Center Macfarlane Ferguson & McMullen Malio's Prime Steakhouse Marsocci, Appleby and Company, PA Mary Jane Rickles, MHA, CLHMS Mechanik Nuccio Hearne & Wester, P.A. MetLife (Bank of America Plaza) Michael English Mickey Jacob Mise en Place MOSI Moss & Associates Nadine Poliard Novel Riverwalk NRK Real Estate Advisors, LLC Osborn Engineering Oxford Exchange Pedal Power Promoters, LLC Peterson Properties and Management LLC Pierhouse at Channelside Playbook Public Relations Plaza Construction Group PNC Bank Port Tampa Bay The Portico Premier Eye Care of Florida, LLC Prida, Guida & Perez, P.A. Rampello Downtown Partnership School Raymond James Redeemer City Church Regions Bank Related Development, LLC Renaissance Planning Group René Remund Romulus Ignat Rowe Architects Incorporated Ryan Companies US, Inc. Sacred Heart Church Seacoast Bank Sean Baraoidan Seven-One-Seven Parking Services Inc. Sheraton Tampa Riverwalk Hotel Sherloq Solutions
*as of date of publication
Shook, Hardy & Bacon LLP Shumaker, Loop & Kendrick, LLP Skyline Limousine Smith & Associates Real Estate SoHo Capital South Tampa Chamber of Commerce Southeastern Guide Dogs SP+ Corporation Sparkman Wharf Spin St. John's Episcopal School Stageworks Theatre Stantec, Inc. Stephanie Arthur Stephen Smith Stetson University College of Law Strategic Property Partners, LLC Suffolk Construction Company SunTrust Bank, Tampa Bay Sykes Enterprises, Inc. TADA! Traditional & Digital Arts Tampa Bay Area Regional Transportation/ Planning Authority (TBARTA) Tampa Bay Businesses for Culture & the Arts Tampa Bay Business Journal Tampa Bay Fiber Tampa Bay Higher Education Alliance Tampa Bay History Center Tampa Bay Partnership Tampa Bay Rays Tampa Bay Times Tampa Bay WaVE The Tampa Club Tampa Convention Center Tampa Downtown Investment LTD Tampa Electric Company Tampa General Hospital Tampa Housing Authority Tampa Hillsborough Economic Development Corporation Tampa - Hillsborough Expressway Authority Tampa Marriott Water Street Tampa Museum of Art Tampa Preparatory School Tampa Steel Erecting Co. Tampa Theatre Tania Camila Chapela Ayala Tara Knauss-Wilga Taylor | Future Solutions, LLC Tindale Oliver The Florida Aquarium The Toni Everett Company Tower Realty Partners, Inc. Trenam Law Trickey Jennus Tucker/Hall, Inc. Uber UBS Financial Services, Inc. The University of Tampa University Club of Tampa The Urban Charrette USF CAMLS USF Center for Urban Transportation/ Planning Research (CUTR) USF Health Versaggi Companies VHB Engineering Visit Tampa Bay Vology, Inc. Vykin Corporation Wade Trim Walbridge Walter P. Moore & Associates, Inc. WEDU Wells Fargo Bank Westshore Alliance Where Love Grows The Whiting-Turner Contracting Company The Wilson Company / The Vault WSP | Parsons Brinckerhoff Ybor City Chamber of Commerce YMM Enterprises
Membership Levels Starting FY 2019-2020, the Partnership's member levels have been tailored to better meet our member's needs to grow their investment and influence in the Tampa Downtown Partnership.
Visionary - $10,000 Advocate - $6,000
Leader - $1,800 Patron - $1,200 Promoter - $600
Contributor - $300 Individual Downtown Supporter - $125
Events
Receive member pricing to all Partnership events such as Downtown Debriefings, Urban Excellence Awards, and Annual Meeting & Luncheon All employees can sign up to attend bi-monthly Member Mixers
Communication
Receive monthly exclusive member e-newsletter (opportunities to include news about your company)
Access
Members-only exclusive behind the scenes tours Business Directory listing on the Partnership’s website Participation on Partnership committees such as Arts & Culture, Transportation, and Urban Design
Register Online!
TampasDowntown.com/Membership or Email Lindsey Parks, Director of Membership and Programming at LParks@TampasDowntown.com 24
2019-2020 Board of Directors OFFICERS
DIRECTORS
CHAIRPERSON Kevin Plummer Tampa Preparatory School
Paul Anderson Port Tampa Bay
VICE CHAIRPERSON Jim Themides Wells Fargo Bank
Christine M. Burdick Emeritus Board Member
TREASURER
Josh Christensen Suffolk Construction
Tim Koletic Fifth Third Bank
SECRETARY Melanie Lenz Tampa Bay Rays IMMEDIATE PAST CHAIRPERSON Mickey Jacob, FAIA BDG Architects
Randy Coen Coen & Company Santiago Corrada Visit Tampa Bay Robin DeLaVergne Tampa General Hospital Joseph DeLuca Tampa Bay Times
Leroy Moore Tampa Housing Authority Julius Nasso Related Group Barry Oaks Cushman & Wakefield Stephen Panzarino, AIA, NCARB AECOM Kevin Preast Amalie Arena R. Marshall Rainey Burr & Forman LLP Craig J. Richard Tampa Hillsborough Economic Development Corporation
Brian Fender Gray Robinson
Bob Rohrlack, CCE Greater Tampa Chamber of Commerce
Tampa Downtown Partnership
Keith G. Greminger, AIA Kimley-Horn & Associates
Neale Stralow VHB
EXECUTIVE COMMITTEE
Thomas N. Henderson III Hill, Ward & Henderson
Robert G. Stern Trenam Law
Rebecca Hessinger Hillsborough County
Christine Turner ChappellRoberts
Gregory Kadet UBS Financial Services, Inc.
Braxton Williams PNC Bank
Michael Kilgore Columbia Restaurant Group
Bryan Wilson The Beck Group
Laura Crouch Tampa Electric Company
Ben Limmer Hillsborough Area Regional Transit Authority
Kendall Wilson Holland & Knight
Michael English, AICP The Dickman Company
Judith Lisi David A. Straz, Jr. Center for the Performing Arts
PRESIDENT/CEO Lynda Remund
Abbey Dorhing Ahern The Dohring Group John Avlon/John LaRocca Hillsborough River Realty / The Jeffries Companies Jason Collins, PhD, PE, AICP Adeas-Q
Tyler Hudson Gardner Brewer Martinez-Monfort David M. Mechanik Mechanik Nuccio Hearne & Wester, PA Ronald L. Vaughn, Ph.D. The University of Tampa 25
Haley R. Ayure Buchanan Ingersoll & Rooney
Joseph D. Marshburn Bank of Tampa
Jin Liu Carlton Fields Dr. Charles Lockwood USF Health Kimberly Madison Strategic Property Partners
Andy Wood The Florida Aquarium Andrea E. Zelman City of Tampa
TAMPA DOWNTOWN
PARTNERSHIP STAFF
Ashly Anderson Director of Marketing and Design aanderson@tampasdowntown.com
Kacie Blucher Business Manager kblucher@tampasdowntown.com Shaun Drinkard Senior Director of Public Programming & Operations sdrinkard@tampasdowntown.com Karen Kress, AICP Director of Transportation & Planning kkress@tampasdowntown.com Ivy Niven Lupco Events Coordinator iniven@tampasdowntown.com Julio Montalvo SSD Project Manager jmontalvo@tampasdowntown.com Lindsey Parks Director of Membership & Public Affairs lparks@tampasdowntown.com Rachel Radawec Placemaking & Community Engagement Manager rradawec@tampasdowntown.com Lynda Remund, SHRM-CP President & CEO lremund@tampasdowntown.com Michele Smith Operations Coordinator msmith@tampasdowntown.com
26
This report is produced by the Tampa Downtown Partnership, a private, not-for-profit 501(c)(6) organization. The Partnership is a membership organization comprised of companies, organizations, and individuals with a common goal of advancing Downtown Tampa.
Published June 2019 Re-Printed October 2019
For details about this report or to request information about Tampa Downtown Partnership, please contact: Tampa Downtown Partnership 400 N. Ashley Dr., Suite 2125 Tampa, FL 33602 813.221.3686 TampasDowntown.com
