PACKAGING

The new packaging shows off the dynamic logo in action. Each flavor gets its own logo and set of colors to match the delicious flavor on the inside of the carton. The product reveals on the front of the label is a unique way to show off what’s inside. The bold unity of all the flavors sitting on the shelf together makes them stand out against the competition.

OUT-OF-HOME

Here’s a look at how the new brand looks in environmental graphics. The billboards utilize quickwit headlines and panel extensions are a great way to showcase the brand’s new packaging design for those who haven’t seen the rebrand yet.

Social Media

In order to garner the attention of the younger generations, having a strong social media presence for this brand is key. Here’s a look at the new profile feed that features content ranging from lifestyle to all things flavor. In order to engage with the audience, a randomizer face filter was created that picks out the user’s flavor for them. I also created some GIF animations that can be used on social stories.

Animated Giphys

Annual Report

Here’s a look at how the new brand looks in longformat text. This publication design would be used to show stakeholders and partners how the company did in terms of business the year before. While the packaging of the brand is colorful and friendly, the annual report has a clean, corporate visual feel.