GLOSSIER

Web Redesign, Catalog, & Print Ads

Glossier Inc. is a globally admired digital beauty ecosystem, with a primary audience of indie web surfers, ages 14-38. The brand is minimal yet bold and edgy with the perfect amount of softness. Their brand is unique, clean, and unforgettable. Glossier currently has four brick-and-mortar shops, though a large majority of their clientele purchases online. I chose this client for multiple portfolio projects in hopes of developing a standout campaign with a savvy strategy. Starting with a website redesign created in Adobe XD, followed by a 20-page spring catalog, and two print ads for the brand.

It’s the Lavender Balm Dot Com

I absolutely love the new Balm Dot Com flavors Glossier is putting out, but I have a special place in my heart for the Lavender. I’m in love with this new formula; the color is so natural and beautiful, and it feels like silk, so hydrating and glossy. I am obsessed!

Fiona, 34

Skin Shade: Medium

Skin Type: Oily

HIGH FIDELITY WIREFRAME

Website Redesign

In order to have a strong digital presence and online experience as cool as their delivery packaging, I redesigned an interactive web prototype. With 89% of consumers purchasing online, I aimed to bring the Glossier personality to life through the web, creating an experience for the user that is intuitive, memorable, and visually engaging. I made sure to not only improve the functionality of the website, but foster a closer connection between the brand and it’s audience.

Final Screen Designs

Spring Catalog

The Glossier Spring catalog is a great way to reach their audience by using a medium the brand has not explored in great depth. The catalog incorporates favorite products like skincare and makeup, and includes a skincare guide. The catalog incentivizes customers to subscribe in order to get exclusive deals on their online shop.