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EVERGREEN

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PACKAGING

PACKAGING

28 Page Magazine

Evergreen isn’t just your typical fashion publication; this magazine focuses on sustainable ways to interact with clothing. Created in response to the overconsumption of single-use garments in recent years, this magazine strives to move the fashion industry from a linear model to a circular one because fashion should be evergreen. Covering topics from sustainable swaps to the acceleration of the fashion trend cycle, Evergreen aims to lend readers one major takeaway: anyone can build a sustainable closet.

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The cover for this issue of Evergreen has gone through a lot of refinement. The first iteration incorporates more of the rainbow color palette of the brand. With each progression, the color is taken away to emphasize the serious message of the feature story: Who Made My Clothes? In the final iteration, the woman on the cover is reaching up towards the “G” in Evergreen in clarity, drawing the eye up from the striking hand-done type.

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