1 minute read
LE SPRITZ
from HannahRyan_Portfolio
by tamuccdesign
Print Ad Series, Social Media Ads
Ghia drinks are the all-natural, non-alcoholic solution for social gathering refreshment needs. I elected to create multi-media advertisements for their signature aperitif drink, Le Spritz.
Advertisement
Le Spritz is a taste of summer in a can, so I wanted to show off the sensation of drinking Le Spritz. I created a print ad series of each Le Spritz flavor. Each “paradise” scene for the cans was rendered in Adobe Dimension.
Since Ghia is fresh on the mocktail scene, I created some social media ads to show off Le Spritz to new customers. The three-story ads utilize user-generated content, user interaction, and casual promo. The three main feed ads work cohesively with the print ads to allude to the flavor of Ghia’s signature drink.