Packaging Design

Packaging Brand Identity

Eternitea is a hypothetical brand offering responsibly responsibly sourced and NON-GMO series of teas that is both organic and satisfying. The product offers a quaint series of four inviting varieties of teas that are specifically formulated for dawn, day, dusk, and dark so the customer always has a tea that matches their energy and taste preference. It was important to stay relevant in a competitive market, so the use of bold colours and imagery gave the label a modern edge that matched the brand story perfectly.

The tea market is highly competitive. If you can think of it, it probably exists. My goal was to create a brand that could stand against competitors and reclaim its spot on the shelves. With the new modern age, and tea drinkers’ demographics changing to a younger crowd, it was equally important to create something that resonated with its customer base and felt like something that hadn’t been done before. With this, I was able to create a unique brand identity that utilized bold colours and illustrative elements in its packaging. The brand story was simple, yet effective: A tea series based on the times of day rather than flavor.

STRATEGY: Brand Guidelines & Research

IDENTITY: Logo Design & Visual Design second day minute hour sequence clock duration period moment quantify chronological timeless counting eternal schedule span infinity watch elapse cycle entropy twentyfour decade meridian sundial space continuance eternity

This packaging series was made for a project and illustration photos used in the mood boards and illustration style sections belong to their rightful owners. I have only created the illustrations, designs and logos used in the actual packaging itself, as well as the designs of the brand standards.