MIU MIU CATALOGUE

Publication Design

Publication Catalogue

MiuMiu is a well-known and respected clothing brand, in which I have created a fictional catalogue that could be used for a summer collection. Usually, summer collections focus heavily on the sun and warm tones, but I wanted to create a twist on this stance and focus on cool tones with a theme of “Cloud 9.” MiuMiu’s client base is both whimsical and inspired. Cloud 9 is an expression for dreamers and an ideal aesthetic.

For this project, I utilized a lot of stacking and overlapping elements to simulate a somewhat “transparency” to the items. In addition to this, I opted to stack the clothing items in a series of grids or rows instead of the typical rows. I felt this was the best way to mirror the photos’ creative direction and structured format.

STRATEGY: Research & Concept Development

IDENTITY: Visual Design

DELIVERABLES: Printed Catalogue

This Catalogue was created for a class project, with no affiliation to MiuMiu. MiuMiu does not sponsor or endorse any of the work shown. I declare no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders. All photography used courtesy of MiuMiu and brand photographers.