BLACKROCK COFFEE

App Redesign

UI/UX

Brand Identity

Blackrock Coffee Bar is an existing brand originating in Portland, Oregon. They serve a variety of drinks from coffee to tea and are in a market competing with top brands such as Starbucks and Dunkin’. I decided to redesign their app and rebrand their story because I thought they needed a refresh for the ever-changing younger demographic. My objectives for this project were to make the app more functional, easier to navigate, more consistent, and overall, more exciting.

For this project, I made several design choices to elevate the existing brand standards. I rebranded the colour story from red to blue to cater to a relaxed audience and used black and white imagery to hone into consistency. I wanted to focus on mountains for imagery and in their logo because I thought they needed something to tie them back to their roots. Additionally, I’ve added illustrative elements to give the app more of an modern and decorative edge.

STRATEGY: Brand Guidelines & Research

IDENTITY: Logo Design & Visual Design

DELIVERABLES: Mobile Coffee Ordering App no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders. All royalty-free photography sourced from Freepic and Unsplash.

For the visuals of this app, I opted for a minimalistic approach with refined illustrative details. This modern take caters towards the younger demographic while also giving the app a much-needed face lift.