by prof: Emanuele Arielli
Eureka is a smartphone app that helps people increase their visual intelligence
what is creativity?
what is creativity? undefined, complex and broad field, debate since decades in psychology
common idea creative thinking is about combining concepts to produce original and meaningful relationship
creativity belongs to everyone! creativity is important for everyday situations because it helps to solve problems
fields of action creativity involves many spheres and intellectual abilities
linguistic
musical
visual
spatial
logical
focus of my research creativity as visual intelligence (ability to think with images)
linguistic
musical
visual
spatial
logical
how does creativity work?
perception
Gestalt principles
REAL WORLD
real image
selective attention
REAL WORLD
real image
SENSORY MEMORY
perceived image
identification
of the image structure
REAL WORLD
real image
SENSORY MEMORY
SHORT-TERM MEMORY
perceived image
codification
of the mental image
REAL WORLD
SENSORY MEMORY
SHORT-TERM MEMORY
LONG-TERM MEMORY
ALBERO tree
real image
perceived image
mental image
recovery
of the mental image
REAL WORLD
real image
SENSORY MEMORY
SHORT-TERM MEMORY
perceived image
LONG-TERM MEMORY
mental image
evocation and manipulation of a mental image
SHORT-TERM MEMORY
without stimulus
LONG-TERM MEMORY
imagination
is the ability to manipulate mental images
imagination
is a faculty common to several processes
fantasy
(also impossible images)
imagination
is a faculty common to several processes
fantasy
(also impossible images)
invention
(practical use)
imagination
is a faculty common to several processes
fantasy
(also impossible images)
creativity
(new and useful)
invention
(practical use)
visual communication creative combinations in visual messages figures of speech are used to create impressive messages
how to train creative thinking?
people could be creative everytime and everywhere
creativity depends on two factors
creativity depends on two factors stimulating environment
creativity depends on two factors stimulating environment
personal skills
stimulating environment
personal skills
stimulating environment
problem:
personal skills
often people don’t pay attention to the environment
stimulating environment
personal skills
problem:
often people don’t pay attention to the environment
purpose:
make the environment more interesting in order to raise curiosity
stimulating environment solution
to use graphical filters with the purpose of detaching from reality and focusing on what normally is not noticed
personal skills
stimulating environment
personal skills
stimulating environment
problem:
creativity techniques are not sufficient
personal skills
stimulating environment
problem:
creativity techniques are not sufficient
purpose:
we need training and constant exercises
personal skills
stimulating environment
analysis:
personal skills
pedagogy of creativity affirms that is important to provoke the necessity of creative thinking
stimulating environment solution
to provide a gym with various creativity tools
personal skills
a tool to increase creativity
concept a daily exercise that, using filters that transform reality, motivates the user to actively investigate the environment and stimulates his imagination and creativity
exercise structure
the topic is given
guide to the relations
exercise structure
the topic is given
exploration through filters
guide to the relations
always a different representation (casual sequence and combination of filters)
exercise structure
the topic is given
exploration through filters
sharing ideas
guide to the relations
always a different representation (casual sequence and combination of filters)
to inspire and get inspired
TOPIC
term
apple, house, bag, lighthouse, ecc.
TOPIC
metaphor metonymy hyperbole synecdoche
term
figure of speech
ellipsis antithesis allegory
apple, house, bag, lighthouse, ecc.
personification
TOPIC find around you something related to a POPPY using ALLEGORY
find around you something related to a TEDDY BEAR using PERSONIFICATION
find around you something related to a LAMP using ANTHITESIS
TOPIC
FILTERS
FILTERS
structure modification
use of Gestalt principles to provide a different perception of the images
FILTERS
ANISOTROPY the bottom element is perceived as a figure background figure
structure modification
use of Gestalt principles to provide a different perception of images
FILTERS
ANISOTROPY the bottom element is perceived as a figure
reflection background figure
structure modification
ANISOTROPY reflection
FILTERS
SYMMETRY mirror CONVEXITY convex mirror DIMENSION zoom ORIENTATION rotation COLOR opposite color
structure modification
FILTERS
structure graphic modification aspect
FILTERS
hue saturation brightness
shape
structure graphic modification aspect
dimension
orientation
FILTERS
original
FILTERS
original
examples of the filtered image
TOPIC
FILTERS
SHARE
community of creatives focusing on ideas
creativity in everyday life
thank you