Mock Event Proposal for 'on sunday' by Taryn Schneider

for

Contents

01 02

Thank you Note from our Founder

Company Profile About Interlude Previous Clients Services Competition Competitive Advantage

07 08

.......................................... .......................................... .......................................... ..........................................

11 11 11 11

.......................................... .......................................... .......................................... .......................................... .......................................... .......................................... .......................................... ..........................................

15 16 17 18 19 20 21 22

.......................................... .......................................... .......................................... ..........................................

26 27 28 29

Logistics Event Schedule Guest List Floor Plan Cost Sheet

04 04 05 06 07

Components Date & Location Invitations & Promo Video Catering Sponsor & Cocktails Botanicals Rentals & Decals Entertainment & Speech Polaroid Station & Gift Bags

Proposal Details Rationale Aims & Objectives Event Message Event Outcome

.......................................... 0 1

Post-Event Editor Outreach Social Media Tracking on sunday Strategy

.......................................... 3 3

Closing Thoughts

.......................................... 3 7

Appendix

.......................................... 4 0

Thank you First off, we wanted to formally thank you for selecting Interlude to launch your company. This is not a responsibility we take lightly. We understand the importance of aligning your brand with the right PR company, the right event, and the right kind of people. We will do everything in our power to provide you with a one-of-akind experience that will propel your brand forward. We are extremely excited to work alongside you and your team. While you are aware of who we are based on our partnership, we still wanted to offer you a brief biography of our company. We do this for all our clients so that they can truly get an understanding of what we stand for, all our skills/services, and who we have worked with in the past. Following our company profile, we will delve right into the proposal, beginning with our objectives and goal for the launch. The ideas in this proposal are based off our initial consult, which you can see in Appendix A. - Taryn Ford, CEO and Founder of Interlude

Interlude Company Profile

ABOUT INTERLUDE

Thereâ&#x20AC;&#x2122;s something exciting about being between places. While familiarity is something we all desire, it is the unknown that drives us as a company. If one has ever been to a play or a show, they have experienced the thrill of what is yet to come. This space between part one and part two of said show, the intermission, is also known as the interlude. This lapse in time can be defined as, â&#x20AC;&#x153;temporary amusement or source of entertainment that contrasts with what goes before or after.â&#x20AC;? This amusement is what lead us to the creation of Interlude, a leading PR and events company founded by Taryn Ford. Valuing creativity, innovation, and originality, Interlude strives to be the best platform for brands to launch their ideas. Interlude creates classic, innovative events that launch products, brands, and various ideas into motion in the New York City area. By aligning with brands who share similar values and aesthetics, Interlude aims to assist brands of all magnitudes to great success.

Our previous client list includes:

Interludeâ&#x20AC;&#x2122;s services include: Event Production Public Relations Strategic Planning Celebrity & Influencer Relations Graphic Design

New York is home to a plethora of PR and Events companies. With such a large group of talent within the same general area, it is difficult to gage which companies truly stand out. Interlude is an exceptional company with an excellent range of skills, however, there are some other key players that fit into the same category as we do. The companies pinned on the accompanying map are Interludeâ&#x20AC;&#x2122;s top competition.

C O M P E T I T I V E A DVA N TA G E

Selecting the right PR and events company to launch you brand is crucial to its initial success. Here at Interlude, we pride ourselves on learning the ins and outs of every client we work with. We understand that our competition is able to offer similar services but we also know that our company is willing to do whatever it takes to create the best experience for the brands we work with. By choosing Interlude, you will be able to relax knowing that the right people will hear about your brand and the image we help you project will be unmatched by others. Creativity and originality are at the root of everything we do here at Interlude. Having both academic and industry knowledge regarding fashion marketing, public relations, and event planning, our team is the best choice when selecting a PR company to launch your brand to ultimate success.

Proposal Details

P R O P O S A L D E TA I L S

Rationale Why is this event needed?

Since on sunday is an entirely new company and is being introduced to the New York scene for the first time, an influencer launch event is essential to its initial success. This event will drive awareness for the brand through personal influencer relations. By creating meaningful relationships with editors, bloggers, and potential customers, on sunday will be able to successfully penetrate the New York Cityâ&#x20AC;&#x2122;s retail market.

Goals & Objectives What does Interlude hope this event will do for on sunday?

The overall goal of this event is to promote on sunday through an innovated launch event. Successfully executing this event will create lastly relationships between you and your potential customers. Interludeâ&#x20AC;&#x2122;s objectives for this event include:

o1 Create brand awareness in the fashion blogger community for on sunday .

o2 Establish a cohesive, memorable vision that bloggers will want to promote via social media.

o3 Inform event guests about on sunday and all the company has to offer

o4 Provide a memorable experience that editors will want to share with their readers.

Event Message What is the premise of the event?

Event Outcome

Since on sunday is all about fostering meaningful relationships, relaxation, and connecting with the community, the idea of a cocktail brunch seemed perfect. To create the right atmosphere, we will we implementing lush greenery, comfortable seating, ambient music, and of course, delicious food and cocktails. We will serve oysters on the half shell, Bloody Marys, and mimosas to combine both sophistication and the ultimate brunch vibes. The event outcome is to bring awareness and interest to the on sunday customer via influencer relations. By utilizing social media, Interlude will be able to establish immense traction for your brand.

Event Components

DAT E & LO C AT I O N

Date September 24th, 2017

Location Location The event will be helped at Loft 29 located at: 525 West 29th Street, 2nd Floor New York, New York 10001

This space will enhance the experience of the event. It is located only 10 minutes, about 2 miles, from on sunday ’s retail space.

About the Space “Located in the heart of Chelsea’s art district, Loft 29 is an artists’ haven! This spacious 2,000 sq. ft. loft is ideal for photo-shoots, film/TV, exclusive events, and more. Designed by a sculptor, all of the elements in this space are truly unique. Many highlights of the space can be seen in the various textures and custom designed furniture.” -Loft 29 Webpage

The key attributes of this space that caught Interlude’s attention include: High ceilings Open space Blank canvas (easily customizable) Exposed white brick A ton of natural light

Please reference Appendix C for a full photo list with floor plan.

I N V I TAT I O N S

Invitations

Editor Promo Video

The invitations for the event will be designed in house by Interludeâ&#x20AC;&#x2122;s graphic designer and will be printed by Aldine Printing. To embody all that on sunday stands for, we will be implementing a sophisticated design that pulls on your love of minimalism, clean designs, and quality. Please reference Appendix B for a both a moodboard and final design of the invitation.

Prior to the event, we will work together to produce a short, 30 second video that gives individuals an idea about who you are, what you stand for, and why they should be interested/excited for on sunday. This video will be a captivating piece sent to prominent editors and bloggers of your choosing. The video will be created and edited by:

Interlude will personally deliver the invites to each guest. The deliveries will take place during the first full week of September 2017 (Sept. 4thSept. 22nd), approximately three weeks prior to the event date. Since the invite will have a QR code that will state whether a guest has RSVPed or not, Interlude will reach out to those who have yet to do so the week of the event to remind them of the upcoming festivities. We will also touch base with those who RSVPed as a happy reminder.

TUCKER MCDONALD Cinematographer Tucker graduated from the Savannah College of Design with a B.F.A in Film and Television. For this reason, you can rest assured that your video will be in the best hands possible.

C AT E R I N G

Catering Brooklyn Oyster Party will be catering the event. Based on their philosophy, “experts serving oysters and making people happy,” we decided that they would be the perfect match for on sunday. Their founder, Kyle Needam, is extremely dedicated to his company and his passion for the ultimate experience shines through. When you visit the company web page, you are greeted by the description:

“When you eat an Oyster you wake up. You are immediately connected to the sea and the salt, the edge of where the water meets the land, to a place beyond time.” Since on sunday is all about the personal connection and building communities, we believed this philosophy was essential when selecting a caterer. Brooklyn Oyster Party will not only cater the event but they will also set up their bar, break it down, and clean up, making their services extremely convenient. Prior to the start of the event, Kyle and his team will arrive on sight to assemble their raw bar. This bar includes: oysters, crushed ice, lemons, mignonette, Tabasco, and napkins. The company will provide two shuckers for the event to man the table for the duration of the event. Brooklyn Oyster Party’s services cost $1,8000. This price covers all of the components listed above. However, it is important to keep in mind that the $1,800 fee does not include New York sales tax or gratuity. However, we will estimate the final cost and will include it in the final cost sheet for you.

S P O N S O R & C O C K TA I L M E N U

Sponsor

Cocktail Menu

Part of William Grant & Sons Inc., Reyka Vodka is located right in New York City. They produce resourcefully made vodka with the finest ingredients from Iceland. We reached out to them in regards to sponsorship and they were excited to commit to your event. Their sponsorship reduces cost due to their contribution of their vodka. Here is what they had to say when we reached out:

The event’s cocktail menu, mixed by NYC Waiters & Services, will be minimal. As on sunday would say, curated and refined. The menu will read as follows: BLOODY MARY The cure that wicked hangover MIMOSA For all you classy folks

“on sunday sounds has an incredible aesthetic with values that fall directly in line with everything we value as a company. Sourcing our ingredients from Sweden increases the luxuriousness of our product which we strive to align with brands who follow this mentality. For this reason, we are more than happy to sponsor your event.”

CASH BAR Choose Your Own Drink

B O TA N I C A L S

Botanicals To enhance the ambiance of the event, we have connected with Putnam & Putnam who have graciously agreed to work with us for your launch. Putnam & Putnam is one of the leading florists not only in the New York City area but in the industry. They will add a whole new level of luxury and sophistication to this event.

“We lean towards dusty antique palettes and interesting textures. Our favorite thing to do is transform spaces with large-scale installation — that’s where our true talents show.-Putnam & Putnam for Refinery 29..” Putnam & Putnam are famously known for their floral arrangements. Their arrangements have graced events put on by Hello Mr., Vogue, Harpers Bazaar, Club Monaco, and so many more. By hiring a company with such recognition, you are already positioning yourself high within the industry. As lovely as their flowers are, Interlude believes that vertical hanging gardens would create a very relaxing atmosphere. Putnam & Putnam have put together countless instillations but we believe their instillation for BEC Brittain (seen in the Appendix D), is the best representation for what we will have them do for your launch. Lush greenery of all kinds will be placed on large palettes. These palettes will be even distributed on the back wall of the space, surrounding the bar area. For a better depiction, please refer to the event floor plan in the logistics portion of this proposal.

R E N TA L S & V I N Y L D E C A L S

Rentals

Vinyl Decals

While we expect a majority of the guests to be standing and mingling, we will be offering a handful of couches for those who wish to sit. Along with the seating, there will be a few other items delivered to Loft 29 by Taylor Creative Inc. Furniture Rentals. Taylor Creative Inc. specializes in event rentals of all kinds. For your event, we have selected the following items:

We will be working with KNAM Media to create personal decals that will be placed throughout Loft 29. These decals keep on sunday’s brand in the forefront of their minds. These decals will read: #ONSUNDAYWE This hashtag will allow us to track social media posts across all channels. It also allows guests to caption their photos. Below this hasthag, there will be various words that represent what one does on Sundays. For example, #onsundawe: rest, relax, recoop., connect, drink coffee, etc.

Mercer Collection Plush White Sofa (8) White Calvin Side Table Faux Marble (9) White Tate Bar (1 bar, 2 highboys) Tocca Area Rug (1)

#ONSUNDAY These decals will be placed on the tables, bars, small stairs, and other areas to keep the brand’s name on the forefront of everyone’s mind.

Please refer to Appendix E for images of all the listed items.

E N T E R TA I N M E N T & F O U N D E R S P E E C H

Entertainment

About the Proprietor

In our initial consultation we discussed various entertainment options. At the time we believed that a live performance of some sort would be best. However, as we have continued the planning process, we have decided that allocating costs elsewhere would the better choice. We also believe that a curated playlist playing softly in the background would be just as effective. The Interlude team will put together a refined list of DJ, Tom Mischâ&#x20AC;&#x2122;s, music to create the perfect relaxed atmosphere

Since this is a launch and on sunday is a new brand, we believe that giving a quick speech to better connect with your guests would be needed. We admire how fluid and natural you personality is, so this speech will be given whenever you feel most comfortable and should be natural. So, whatever comes to mind in the moment. However, some points we think you should mention are: THANK YOU These individuals are helping you build your brand. If nothing else is said during this speech, it is imperative to thank your guests. ABOUT We believe you should mention who you are, where your inspiration came from, and what on sunday represents to you.

P O L A R O I D S TAT I O N & G I F T B A G S

Polaroid Stations

Gift Bags

Playing, yet again, on the brandâ&#x20AC;&#x2122;s passion for experience, we will be placing disposable cameras throughout the space. There will be 2 or 3 cameras on each of the small tables at the event. Along with the cameras for the guests, Interlude and on sunday will have their own to take company photos. The exterior of the cameras will be branded to match on sundayâ&#x20AC;&#x2122;s aesthetic.

At the end of the event, each guest will be able to leave with a gift bag. Based on your requirements, the Interlude team has selected a handful of items that include: BAG OF COFFEE Bella Donovan | Blue Bottle Coffee CANDLE Birch | Makers of Wax Goods

Polaroids are so hard to come by these days. However, they are still extremely special and offer individuals a classic take on the modern selfie. These photos allow the guests to make their memories at your event tangible. The guests will have the option to either take the cameras with them or allow for us to get them disposed. We can then post these images on social media and your company web page.

JOURNAL Bullet Journal | Bullet Journal MAGAZINE Catalogue | on sunday

PHOTOGRAPHER & SECURITY

Photographer

Security

Aside from the disposable cameras, we have selected Ryker Allen, a student at the School of Visual Arts here in New York City, to shoot the event. If his intimate aesthetic and skill set is not enough to persuade you, his long list of accomplishments in the industry should do the trick. He currently does freelance for Hello Mr. To view his work, you can visit his work at:

Since we have a highly curated list of high profile attendees, we have reached out to Citadel Security to manage the entrance of the event. Citadel has worked for companies such as CFDA, DKNY, FIT, Asprey, and many more. They are highly qualified to do their job and will ensure that the event will run smoothly and safely. Since this is a relatively small event, we will only need one security guard at the door for the duration of the event.

RYKERALLEN.COM Digital Portfolio Allen will arrive on site roughly 30 minutes to the start of the event. He will photograph the space and get some take-away shots of the various bars. Following the event, we will sit down with Ryker and put together a contact sheet of the 60 best images. After this is assembled, we will email it to you to select 30 images for final edits.

W A I T S TA F F & G L A S S W A R E

Wait Staff

Glassware

We will be working with NYC Waiters & Services to provide us with wait staff and bartenders. We will have a bar at the event (manned by 2 bartenders) so that the guests are able to see the drinks being created as well as order personal cocktails from the cash bar. On top of this, we will have 4 wait staff walking throughout the event with small trays, carrying the Bloody Mary and mimosa options. These individuals will also be in charge of clearing the empty glasses and placing them in the kitchen area.

We will be renting an excess of glassware to ensure that the cocktails can be poured throughout the entirety of the event. We will be renting from PartyRentals.Us for these glasses. The items we will be receiving are: C H A M PA G N E F L U T E S 6 oz Signature glass | $0.74 (200) HIGH BALL GLASSES 12 oz High Ball Glass | $0.68 (200) C O C K TA I L G L A S S E S 8 oz V Rock Glass | $1.04 (300)

Logistics

EVENT SCHEDULE

Below is the breakdown for the day of the event. This schedule is for both us at Interlude as it is for you and your team. We wanted you to be aware of all of the stages of our process. Please let us know if you need us to clarify any information in this spreadsheet.

WHEN

WHAT

WHERE

PRIMARY

SUNDAY SEPTEMBER 27TH | ON SUNDAY LAUNCH EVENT 7:00 AM

INTERLUDE INITIAL RUN THROUGH & PREP

INTERLUDE OFFICE

INTERLUDE TEAM

7:00 AM

GIFT BAG PREP

INTERLUDE OFFICE

INTERLUDE TEAM

8:00 AM

LOFT 29 LOAD IN- BAR, SOUND SYSTEM, FURNITURE

LOFT 29

INTERLUDE TEAM

9:00 AM

RENTAL SET UP

LOFT 29

TAYLOR CREATIVE INC.

9:00 AM

BEGIN SET UP

LOFT 29

INTERLUDE TEAM

9:00 AM

IPADS PREPPED FOR GUEST LIST

LOFT 29 OFFICE

INTERLUDE ASST.

10:00 AM

DECAL DROP OFF

29TH STREET ENTRANCE

KNAM MEDIA

10:00 AM

FLORALS ARRIVE FOR SET UP

LOFT 29 MAIN SPACE

PUTNAM & PUTNAM

10.30AM

PLACE DECALS

LOFT 29

KNAM MEDIA

11:00 AM

BROOKLYN OYSTERS ON SITE

LOFT 29 MAIN SPACE

BROOKLYN OYSTERS

11:00 AM

ON SUNDAY TEAM ARRIVES ON SITE

LOFT 29

ON SUNDAY TEAM

11.15AM

ON SUNDAY + INTERLUDE RUN THROUGH

LOFT 29 OFFICE

JOSHUA + TARYN

11.30AM

ALL STAFF EVENT RUN THROUGH

LOFT 29 MAIN SPACE

ALL

12:00 PM

DOORS OPEN & EVENT STARTS

12:00 PM

FRONT OF HOUSE IN PLACE

29TH STREET ENTRANCE

INTERLUDE ASST.

12:00 PM

SECURITY IN PLACE

29th STREET ENTRANCE

CITADEL SECURITY

12:00 PM

GUEST CHECK-IN BEGIN

29TH STREET ENTRANCE

INTERLUDE ASST.

TBD

IMPROMPTU THANK YOU SPEECH

LOFT 29 MAIN SPACE

JOSHUA

3:00 PM

EVENT ENDS

3.30PM

BROOKLYN OYSTERS BREAKDOWN

LOFT 29 MAIN SPACE

BROOKLYN OYSTERS

4:00 PM

RENTAL PICK UP & BREAKDOWN

LOFT 29

TAYLOR CREATIVE INC.

5:00 PM

CLOSING SITE WALK-THROUGH

LOFT 29

INTERLUDE TEAM

ALL

GUEST LIST

JUSTIN LIVINGSTON @justinliv 59k followers

R YA N F I T Z G I B B O N @ryanfitzgibbon 22.5k followers

T U C K E R S TA N T O N @tuckerstanton 4.2k followers

N AT H A N W I L L I A M S @kinfolk 883k followers

GARANCE DORE @garancedore 499k followers

ANTONIO URBANA @goh_anthonio 53.7k followers

ALIVE GAO @alice_gao 981k followers

MOTI ANKARI @themetroman 130k followers

SHARON RADISCH @cacahuete_sr 161k followers

Based on social media traction, position title, and influencer status, we have curated a list of refined individuals in the industry who would be an excellent fit for on sunday. We have provided more than the requested 120 guest number but wish for you to look through and select the final individuals. Above are the top individuals who we believe would be the best â&#x20AC;&#x153;must attendâ&#x20AC;? guests.. Refer to Appendix F for the full list.

E V E N T F LO O R P L A N

KEY Mercer Collection Plush White Sofa White Calvin Side Table Faux Marble Brooklyn Oyster Bar White Tate Bar (1 bar, 2 highboys) Putnam & Putnam Instillations

Based on the floor plan provided by Loft 29, we have put together the event layout on the left. This includes all furniture, the Brooklyn Oyster Party bar, and the botanical instillations provided by Putnam & Putnam. Based on your critique, this can be adjusted any way you would like.

COST SHEET Event Budget & Expenses Budget 50,000.00

Event Budget & Expenses Actual

Budget 49,139.83

50,000.00

Difference $

Actual 860.17 & Expenses 44,376.00 $Event Budget

Budget Difference 50,000.00 $ Description 5,624.00 $ Loft 29 Rental Fee Brooklyn OysterActual Catering

Budget & Expenses Putnam & Putnman Installation 44,376.00 $Event Aldine Invitation Printing

Description

Tailor Creative Budget Inc. Rentals Difference Loft 29 Rental Fee Citadel $ Security 50,000.00 Brooklyn Oyster 5,624.00 Catering $ NYC Waiters & Services Putnam & Putnman Installation Party Rentals Glassware Actual Aldine Invitation Printing Misc. Ingredients44,376.00 for cocktails $ Creative Inc. Rentals Tailor KNAM Media Decals Citadel Security Description Kodak Disposable Cameras NYC Waiters &Fee Services Difference Loft 29 Rental Photographer Party Rentals Glassware Brooklyn Catering $Bags Oyster 5,624.00 Gift Misc. Ingredients forInstallation cocktails Putnam & Putnman Interlude Services KNAM Media Decals Aldine Invitation Printing Incidentals Kodak Disposable Cameras Tailor Creative Inc. Rentals Photographer Citadel Security Description Gift Bags NYC Waiters Services Loft 29 Rental&Fee Interlude Services Party Rentals Glassware Brooklyn Oyster Catering Incidentals Misc. Ingredients forInstallation cocktails Putnam & Putnman KNAM Media Decals Aldine Invitation Printing

Kodak Disposable Cameras Tailor Creative Inc. Rentals Photographer Citadel Security Gift Bags NYC Waiters & Services Interlude Services Party Rentals Glassware Incidentals Misc. Ingredients for cocktails

Party Budget by SDecals preadsheet123 KNAM Media

Kodak Disposable Cameras

Event EventExpenses ExpensesDistribution Distribution Venue

2,400.00

Catering

1,800.00

10% $ EventRentals Expenses Distribution Event Budget & Expenses

Budget 5%2%

2,400.00 790.00Venue

2,400.00

4% 50,000.00 0%

1,800.00 225.00Catering

1,800.00

18% 31%

8,000.00 15,439.21Rentals

18%

8,000.00

23%

10,000.00

EventPrinting Expenses Distribution 2% 790.00 2,046.00

790.00

Florals

Venue Printing

4,997.36 Event Expenses Distribution

28%

Catering Security $ Rentals Hire/Services

14,000.00

$$ 4% Actual23% EventPrinting Expenses Distribution Event Budget & Expenses 2% $ 44,376.00 4% $ $ Other Supplies

10,000.00 2,000.00Florals

1% $$ 10% Security Incidentals 5% $ Venue Budget34% $ Hire/Services Difference 4% $ 50,000.00 Catering $ 7% $ 5,624.00 Gift Bags$ 18% $ Rentals 5% $ Other Supplies $ Florals Actual23% 10% $ Incidentals EventPrinting Expenses Distribution Budget & Expenses 2% $ 44,376.00 $Event

225.00 4,467.26Security 2,400.00 Venue 15,140.00 Hire/Services 1,800.00 Catering Category 3,000.00 Gift Bags 8,000.00 Rentals Venue 2,046.00 Other Supplies 10,000.00 Florals Invitations - Incidentals EventPrinting Expenses Distribution 790.00 Florals

Florals Gift Bags

1% SecurityDescription 5% Venue Budget34% Hire/Services Difference Loft 29 Rental Fee 4% 50,000.00 Catering $ 7% Brooklyn Oyster 5,624.00 Catering Gift Bags $ 18% Rentals Putnam & Putnman Installation 5% Other Supplies 23% Florals Aldine Invitation Actual Printing 10% Incidentals 2% 44,376.00 Printing Tailor $ Creative Inc. Rentals

$ $ $ $ $ $ $ $ $ $

Security SecurityCitadel Description

NYC Waiters &Fee Services 34% Hire/Services Difference Loft 29 Rental Party Rentals Glassware 7% Brooklyn Oyster 5,624.00 Catering Gift Bags

Misc. Ingredients forInstallation cocktails Putnam & Putnman 5% $ Other Supplies KNAM Media Decals Aldine Invitation Printing 10% $ Incidentals Kodak Disposable Cameras Tailor Creative Inc. Rentals Photographer Citadel Security Description Gift Bags NYC Waiters Services Loft 29 Rental&Fee Interlude Services Party Rentals Glassware Brooklyn Oyster Catering Incidentals Misc. Ingredients forInstallation cocktails Putnam & Putnman KNAM Media Decals Aldine Invitation Printing

225.00 2,400.00 15,140.00 1,800.00 3,000.00 8,000.00 2,046.00 10,000.00 790.00

Invitations Security Venue Rentals Hire/Services

Catering Hire/Services Gift Bags Hire/Services Rentals Other Supplies Other Supplies Florals Incidentals Other Supplies Printing Hire/Services 225.00 Security Other Supplies 15,140.00 Hire/Services Hire/Services 3,000.00 Gift Bags Gift Bags 2,046.00 Other Supplies Hire/Services -

Incidentals Incidentals

1% 5% 34% 4% 7% 18% $ 5% 23% $ 10% 2% $

$ 225.00 $ 2,400.00 $ 15,140.00 $ 1,800.00 Amount $ 3,000.00 $ 8,000.00 2,400.00 $ 2,046.00 $ 10,000.00 3,000.00 $ 14,000.00 $ 790.00

1% $ 5% 34% $ 4% $ 7% 18% $ 5% 23% 10% 2% $

$ $ $ $ $ $ $ $ $ $

1% 34% 7%

$ $ $ $

5% $ 10% $

$ $ $ $

790.00 225.00 2,400.00 4,997.36 15,140.00 1,800.00 225.00 3,000.00

1,200.00 8,000.00

2,046.00 596.00 10,000.00 1,000.00 790.00

1,035.00

225.00

450.00

15,140.00

3,500.00

3,000.00

2,000.00

2,046.00 9,479.21

$ 4,467.26

Kodak Disposable Cameras

We have created this cost sheet for you that includes Photographer all of the components of the event along with their Gift Bags Gift Bags corresponding prices. We have also included our fee, Interlude Services Interlude Services 30%by of the overall event fee. Please keep mind that Party Budget by Sin preadsheet123 Party Budget Spreadsheet123 © 2014 Spreadsheet123 LTD Incidentals Incidentals this is the preliminary cost sheet and can be modified based on your preferences or concerns moving forward. Please refer to the email portion of the appendix for all information on pricing inquiries.

Photographer

Party Budget by Spreadsheet123

TOTAL EXPENSES $

44,376.00

Post-Event

P O S T E V E N T S T R AT E G I E S

Editor Outreach

Social Media Tracking Surf all social media outlets to gain knowledge of event reach.

Personal Strategy Steps we believe you and your team should take to keep the hype of your brand up.

To ensure that this event achieves all we intend for it to do, we will be reaching out to the editors who attended the event the week following the launch. We will communicate with them and finalize articles or posts that reference on sunday. While we expect that social media will warrant a heavy response from the event, we want to ensure that the general public is aware of the event as well, as much as possible. We will formulate a small gift for each editor as a thank you for their time and consideration. As mentioned, social media will play an imperative part of the success of the promotion. There will be a large number of influencers with a immense followings across all platforms. That is why we will be organizing a list of all posts via the hashtag of the event. Our Social Media Director will utilize ViralHeat, a “social media analytics service that allows us to monitor various sites, track twitter, and real-time search and monitoring,” for brand mentions across the web, to provide you with the most accurate and current information. As we formulate a list of mentions, tags, and posts, we will curate a list of content with imagery from the event that we will give to you for you to utilize on your platforms when desired. We believe that utilizing this content on your website and personal blog will increase your customers appreciation of the brand. The resources we recommend for your future use, regarding the event information, include:

o1 Bitly, a website that allows you shorten links and track created, “link analytics, gather audience intelligence and measure campaign performance.”

o2 BuzzStream, a website that allows

you, “research influencers, manage your relationships, and conduct personalized outreach.”

Closing Thoughts

C LO S I N G T H O U G H T S

By working with leading professionals, across numerous fields, we are ensuring that your event will successfully portray your brand image and align you with the right influencers and brands. While we believe that this proposal clearly depicts our direction and ideas for this event, please let us know if missed something. Collaboration is a key part of our business and we want you to have as much of a voice in this process as possible. We hope you are just as excited for this partnership as we are. The on sunday brunch will most definitely be the talk of the town.

Appendix

Appendix A

Appendix A.1

Appendix B

Appendix B.1

Loft 29 View 3

Loft 29 View 4

Appendix C

Loft 29 View 1

Loft 29 View 2

Appendix C.1

End of long room with alcove that leads out to the fire escape.

View of the entire room from the back of the space near the kitchen area

Kitchen space at the rear of the space. Leads to the single bathroom in space.

Appendix C.2

1.8

miles

9 19 31

Loft 29 in relation to the on sunday retail space

Appendix C.3

Putnam & Putnam work and inspiration for event instillations

Appendix D

Appendix E