September 2017 sampler this one

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Think pink:

preview of products changing colour for October

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COVERS: Scandal is a new kind of fragrance for women: An elegant aura that it leaves in her wake is sullied by the spirit of the district of Pigalle, the home of the Moulin Rouge and where all the fun happens at night in Paris and beloved by Jean Paul Gaultier. Powerful women, such as Madam Minister, the main character of this story, who is tempted by this scent of Scandal. It’s more than a breath of fresh air - it’s a breath of freedom

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Think pink:

preview of products changing colour for October

contents 6 esprit News A look at what’s making news in your beauty industry, including our regular contribution from author, perfume blogger and multi Jasmine Award-winner, Persolaise. This month, he talks with Perfumer, Nathalie Feisthauer. We also have award-winning beauty nutritionist, Kathryn Danzey, offering advice on looking after our skin and keeping it hydrated as we head into the cooler, autumnal months

24 Do Men Talk Scents?

It used to be, that the majority of male fragrances were purchased by women for the Owner & Founder/Editor Lorraine Wilson-Morris Business Communications Manager Maria Tatchley Art Editor/Production Terence Wilson Regular Contributors Graeme Wilson Jo Sanford Kathryn Danzey Nick Gilbert Persolaise Vicci Bentley esprit Sandron Publishing Ltd 87 Roundwood Way, Banstead, Surrey SM7 1EJ T: 01737 373099 E: esprit@esprit-magazine.co.uk W: www.esprit-magazine.co.uk Subscription Rates £95 UK - £105 Overseas (incl. Rep of Ireland) (non-refundable), inc P&P. Back copies: £12 per issue Print Production Partners Colouration 7 - 15 Falcon Court, St artin s Wa , London SW17 0JH T: 020 8946 4466 E: info@colouration.london W: www.colouration.london Esprit ISSN 1364-9922

men in their lives but with a significant trend in launch fre uency, it suggests that men have grown much more confident in their fragrant choices...read ick ilbert’s fascinating report

26 Perfect in Pink October is recognised globally as ‘Breast Cancer Awareness Month’ when numerous companies pledge their support by turning their products pink, and donating proceeds to this worthwhile cause. esprit features a selection of pink products, proudly supporting the Breast Cancer Awareness campaign

29 Beauty Related A selection of new products making their way into the marketplace include: L’Eau Majeure ’Issey, a masculine fragrance inspired by the energy of water Annick outal launches uit et onfidences, the latest feminine fragrance to be introduced to the ight irds’ collection of gender

olce

uerlain introduce

I, a fragrance that breaks the boundaries

abbana launch he One Eau de oilette, a new interpretation of

its iconic The One fragrance; Anna Sui begins a new journey of enchantment with the introduction of her latest feminine fragrance, Fantasia...plus many more products making their debut

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Articles published in this magazine may not be reproduced in any form without the written permission of the publisher. Sandron Publishing accepts no responsibility for advertising claims made in this magazine, nor for statements made in editorial contributions from external sources, or in those reproduced from any other source.

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editor’s welcome Welcome While typing this month’s Eds letter, I am happily perched on a swing-chair at the water’s edge and the only noise around me is the quacking of ducks paddling

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along the creek and hearing the odd plop of a fish jumping up from the water. Of course I’m not in the UK, but staying in sunny Lusby on Chesapeake Bay, Solomon’s Island, Maryland, USA, on my working holiday. I get to spend time with my dear friends and work from a beautiful location with a beautiful view.

Fortunately, I’m making up for the lack of our British summer sunshine!!

As I mentioned this time last year, many of the stores here are decked-out with everything Halloween…and already discounted, so I couldn’t resist! Also, many of the big department stores have started clearing spaces and shelves making way for their Christmas offerings for 2017. Haven’t seen any Christmas decorations up yet…maybe in a few weeks!!

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Meanwhile, I’m happy to announce that in this month’s issue we have our first feature written by Perfume Writer and Expert, Nick Gilbert, who reports on how men’s fragrance buying habits have changed. Also, with October around the corner, which is annually known as Breast Cancer Awareness Month, (a global campaign to increase awareness of the disease), we have included numerous companies that support this campaign who generously donate proceeds from turning their brands ‘pink’ during this special month.

Furthermore, we have our regular articles provided from our talented Contributors, Persolaise and Kathryn Danzey, as well as News, Spa & Beauty News, and Brand News.

Enjoy the read

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Lorraine Wilson-Morris Editor

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espritnews

A point in the right direction!

American ballerina, Misty Copeland, has been chosen as the new global spokes-model for Estée Lauder’s Modern Muse fragrance brand The 34 year old is to star in the new Modern Muse fragrance campaign across digital, TV, in-store and print.

Estée Lauder launched the Modern Muse fragrance in 2013, embracing the idea of women as muses, living life on their own terms, achieving great things and inspiring everyone around them.

“Misty has challenged the status quo to achieve her dreams and inspired so many young women along the way”, said Stephane de La Faverie, Global Brand President, Estée Lauder. “Misty will bring the fragrance concept to life through her unique story.”

“Misty is all about feminine strength, power, dedication and passion, and you see that in what she does every day, whether she is performing or inspiring the next generation of dancers,” added Aerin Lauder, Style and Image Director, Estée Lauder. “I think she is a wonderful role model and I am thrilled to welcome her to the Estée Lauder brand.”

The Modern Muse campaign was produced by Estée Lauder’s in-house Creative team in collaboration with Spring Studios and Director and Pphotographer, Pamela Hanson. The campaign includes extensive storytelling around the theme,

Three-year deal with NFL The guy-friendly hair care expert, Just for Men, has announced its three-year sponsorship agreement with the National Football League (NFL) seeing the leader in men’s hair colour serve as the Official Sponsor of the NFL in the UK, Ireland Germany and France With research indicating that nearly half (47%) of NFL fans are more likely than the average male population to use colourants, Just for Men and NFL UK are well aligned to engage mutual audiences.

Just for Men aims to drive reach among its existing users, while simultaneously targeting NFL fans, encouraging them to consider and trial products from the NFL in action

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Just for Men portfolio including Original Formula (£8.89), Autostop (£9.29), Moustache & Beard (£8.49) and new addition, Control GX Grey-Reducing Shampoo (£8.69).

Clare Want, Managing Director of Just for Men, says: “Partnering in the UK with the NFL is a great milestone for Just for Men and will help the brand to further stamp its authority on the market.

We look forward to seeing how our fans react to the collaboration and we are excited to see how our fan base grows.”

Just for Men will be supporting the partnership with an agile 360 media campaign, including experiential and PR activities, as well as promotions with selected retailers to bring the partnership to life in-store.

Sky Sports will air more than 100 live NFL games throughout the upcoming season, which kicks off in September, with BBC TV airing two weekly highlights shows.

To help retailers capitalise on sales during the NFL Season, September to October 2017, Just for Men recommends giving maximum visibility in-store to target men in the NFL audience.

For more information on please visit www.uk.justformen.com

“What inspires you?” to personalise the Modern Muse concept to Misty, and engage women in conversation across digital and social platforms using the hashtag #BeAnInspiration.

Misty is featured in the campaign teaching and inspiring young ballerinas and talking about the importance of connecting with the next generation.

“My two passions are dance and Misty Copeland giving back”, said Misty, “and I love passing on knowledge to the next generation. I also have a strong connection to the scents I wear when I perform. The Modern Muse campaign is the perfect way to see another side of my story.”

The Modern Muse fragrance is a Lush Floral Woody scent that features an alluring contrast of sparkling florals and sleek modern woods, and is available at all Estée Lauder counters and at esteelauder.co.uk

news in brief In-house PR for Coty premium fragrances Coty’s luxury division has brought all PR in-house following its merger with the P&G Prestige brands last year.

Brands include Hugo Boss, Gucci, Calvin Klein and Marc Jacobs among others. Main daily contacts are: Rebecca_mccleave@cotyinc.com and jade_craig@cotyinc.com.

Additionally, Orlagh Shanks has joined the team as Influencer Marketing Intern, reporting into Grace Fung, Influencer Marketing Manager, with the team led by Jane McCorriston, Head of Influencer Marketing.

The Coty luxury brands include: Hugo Boss - Gucci - Calvin Klein Marc Jacobs - Tiffany - Chloe - Stella McCartney - Lacoste - Joop - Davidoff - Alexander McQueen - Miu Miu Bottega Vaneta - Balenciaga Lancaster - Philosophy

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Colonia’s lighter interpretation To celebrate the launch of Aqua di Parma’s latest fragrance and campaign - Into The Light - the company’s President and CEO, Laura Burdese, hosted a champagne reception at Lethaby Gallery, Central Saint Martins As guests sipped on Veuve Clicquot and served Italian-inspired canapés, they were presented with a room that was adorned

Navaz Batliwalla, Disney Roller Girl, Maurice Mullen, ES Magazine and David Watts, Watts What Magazine

Mats Klingberg, Trunk, James Massey, The Massey Partnership and Ed Walsh, Alice Made This Acqua di Parma’s Stéphane Euzen, UK General Manager and Laura Burdese, CEO

with huge moss baubles, as well as mandarin trees decorated with glass baubles that included the ingredients used to create Colonia Pura.

Tom Stubbs, Financial Times, Anthony McGrath, Clothes Make The Man and James Massey, The Massey Partnership

This masculine fragrance, created by Perfumer, François Demachy, opens with top notes of bergamot and orange, which intermingle Guests at the Acqua with a heart of di Parma - Into The jasmine, Light campaign and narcissus and fragrance launch

coriander. Its warm base includes accords of patchouli, white musk and cedar wood.

The iconic Acqua di Parma flacon with its Art Deco charm has also been given a new and lighter interpretation. While its classic shape remains the same, the new silvery, matt grey elements underscores its clean and purist approach to refined pleasure.

Created as a modern interpretation of their classic, signature scent - the Colonia Pura campaign, fronted by British Model, Will Chalker, expresses both the refined heritage and a fresh modern masculinity.

London agency represents The BrowGal Glorious Brands, UK beauty product specialists, has appointed Kilpatrick PR to represent LA-based brow brand, The BrowGal, which was first launched in the US in 2013 after years of extensive development The BrowGal collection comprises brow pencils, powders, and gels, along with brow tools, serums and supplements

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Shot by New York-based Fashion Photographer, Josh Olins, the new Colonia Pura campaign launches this month.

The Colonia Pura Eau de Cologne is presented in 50ml/£66; 100ml/£91 and 180ml/£120. To complement the fragrance a Colonia Pura Hair & Shower Gel, £30 and an After Shave Balm, £45, are also available.

Into the Light, Acqua di Parma team

and has been created by Brow Artist, Tonya Crooks, who is responsible for some of the most popular arches in Hollywood, including Mila Kunis, Megan Fox, and Eva Mendes.

Furthermore, the range includes patented blends of key ingredients to create high quality products, to offer everyday consumers the chance to discover their natural brow shape and sharpen up their own look in the comfort of their own home.

Hypoallergenic and dermatologically tested, The BrowGal range is now available in Selfridges, its first UK counter.

For further press information on The BrowGal brand, please email: Harriet Soles at harriet@kilpatrickpr.com or Sarah Martin at sarah@kilpatrickpr.com

esprit september 2017

Breast Cancer Awareness Month

Perfect In support of Breast Cancer Awareness Month during October, an annual campaign to increase awareness of the disease, a large number of companies across the globe generously donate proceeds from a wide range of products that they have turned ‘pink’ during such a special time.

This October, it’s time for everyone to make a difference in one way or another by arranging to do something incredible to raise money in order to help fight against breast cancer in continuing to find ways to prevent, detect, treat, and halt this illness.

The Estée Lauder Companies’ Breast Cancer Awareness Campaign (now known as The Breast Cancer Campaign) was initiated in 1992 by the late Evelyn Lauder who began handing out pink ribbons at the brands’ beauty counters around the world. A year later, Evelyn founded the Breast Cancer Research Foundation® (BCRF), a non-profit organisation, to generate funding that would be solely dedicated to breast cancer research.

Evelyn sparked a movement, bringing together employees, customers, women, researchers, leaders and people, touched by the disease to help find a cure.

On this 25th Anniversary of The Campaign, The Estée Lauder Companies honours Evelyn’s legacy and her pioneering vision. Through the company’s unwavering support

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of funding breast cancer research, education and medical services, its global commitment is stronger than ever. It’s time to end breast cancer.

Therefore, whatever your planned event, big or small, it will count in making a big difference!

An enormous THANK YOU to all the companies that are participating in raising funds for Breast Cancer Awareness Month.

Commemorative 25th Anniversary Pink Ribbon Pin

This limited edition Pink Ribbon Pin inspired by Evelyn Lauder’s pink ribbon is engraved with the message ‘celebrating 25 years’ and accented with two stones, one BCA pink stone and one blue stone to represent that for men in the USA, the risk of getting breast cancer is one in 1,000. From every sale of Pink Ribbon Pin (£10), Estée Lauder will donate 20% to the Breast Cancer Research Foundation (BCRF).

Knockout Eyes

For this year’s BCA Month, This Estée Lauder has created the Pink Ribbon Knockout Eyes Collection that features an eight-piece Pure Color Envy Eye Shadow Palette, Mascara, eye shadow Brush and a mini Double Wear Eye Pencil. The best selling shades come encased in a stylish zip-around make-up bag.

From every sale of this Knockout Eyes Collection (£45), Estee Lauder will donate 20% to the BCRF.

Skin deep

Throughout October, Luxury skincare brand, MZ Skin (www. mzskin.com), will be donating 10%

Tip top Colour

During October, 30% of proceeds of the London Grace ‘Kirsten’ polish sales will be donated to Breast Cancer Haven. The polish is available to purchase from www.londongrace. co.uk and in their five stores across London.

of product sales to the Breast Cancer Haven Charity.

MZ Skin contains advanced antiageing formulations including retinols, peptides, hyaluronic acid and advanced botanicals. Product prices start from £56 to £205.

Styled in Pink

For every ghd limited edition pink blush product sold in the UK, ghd will make a donation to Breast

esprit september 2017

BY LORRAINE WILSON-MORRIS

in Pink The Magic Mitt® wipes away all traces of make-up using nothing but water due to its specially knitted microfibers that are able to penetrate surface oils, while leaving the acid mantle intact. The jane iredale® Magic Mitt® retails at £17.00. www.janeiredale.co.uk

Cancer Now through the selling of its ghd Platinum Styler, £175 (£10 donated), Air Hairdryer, £99 (£10 donated), and Paddle Brush, £20 (£2 donated), all of which have had a pink blush makeover.

Pop in, pop up

Dualit has created its classic fourslot toaster in Petal Pink (£195)

to support Breast Cancer Haven.

When purchased through the Dualit website, £20 from the sale of each toaster will be donated to Breast Cancer Haven.

Make-up free skin

The International Institute for AntiAgeing (iiaa Ltd), will be donating all net profits made from the sales of jane iredale® Magic Mitt® (from 18th September - 31st October 2017) to support breast cancer charity organisation, Against Breast Cancer.

esprit september 2017

The power of pink

For BCA Month Estée Lauder offers its Limited Edition Advanced Night Repair Synchronised Recovery Complex II (£72) with a Pink Ribbon Keychain.

Proven to maximise the power of skin’s natural nighttime renewal, Advanced Night Repair utilises an exclusive ChronoluxCB technology.

For every purchase of this special BCA product, 20% will be donated to BCRF.

The essence of time

GUESS Watches is donating 25% of its profits on its Sparkling Pink watch to The Get in Touch Foundation. The watch retails at £129 and is available from www.watchshop.com

Hair today, gone tomorrow

GHD has partnered with the Little Princess Trust and has launched a

nationwide campaign ‘Chop to your Chin’. This is to encourage people with long hair to proudly chop to their chin and then donate the hair to the Little Princess Trust - a charity supplying real hair wigs, free of charge, to children across the UK and Ireland that have lost their own hair through cancer treatment and other illnesses. The charity can accept a minimum hair donation of 7”/17cm. Join ghd and participating salons across the UK and Ireland to go for the chop.

Very fluttering

RevitaLash Cosmetics proudly donates a portion of all proceeds year-round to benefit breast cancer research. 10% of the profits from sales of the limited editions Pink RevitaLash (3.5ml £104) and RevitaBrow (3ml £99) will be donated to help benefit global Beast Cancer Awareness. www.revitalash.co.uk

Shine like a diamond

Italian jeweller, Gismondi1754 (www.gismondi1754.com), has collaborated with Catherine Walker & Co as a tribute to the British couturier’s 40th Anniversary.

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