©
By Ian Hyde & Mattea Bertling
fix your mix!
©
Creative Brief Project: Mobile app design Client: Nature Box Objective: Create a mobile app that allows users to create their own personalized trail mix, view the nutritional facts, and then order it straight to their door. Target Audience: Users of Naturebox, 18-25 year olds, and families with active lifestyles. Obstacles: makeing the app transititon smoothly and efficiently without confusing people or getting them lost. Style & Tone: By using Naturebox’s style guides, the app would look earthy, fun, and fresh. Media: Mobile
Nature Box Link https://naturebox.com/
Style Guide
R-82 G-49 B-28
R-222 G-98 B-38
Type Used PMN Caecilia 45 light, 46 light Italic, 55 Roman, 75 Bold
R-190 G-200 B-81
Mood Board
App Icon Sketches and Final
Personas
Monica, 21
Justin, 33
Marla, 49
Monica is a full-time college student in Chicago, IL who also works part time at Starbucks. She is a 6-year vegetarian and is always looking for good/healthy foods to try. She has a very tight schedule and doesn’t always have time to grocery shop. Monica is a fan of organic foods and loves to snack on her breaks at work and in between classes.
Justin is a full time freelance graphic designer in Seattle, WA, as well as a father to his six year-old son. He loves hiking, going out into nature, and board games. He does his best at keeping a good diet, but he loves to snack. He is also a self-proclaimed chocoholic. Being the artistic type, he loves creating new things and trying new things as well.
Marla is a spiritual healer and psychic medium in Forestville, CA. She loves animals and the outdoors. She often shops at places such as the local Farmer’s Market and Whole Foods. Marla loves staying healthy and being active in her community, she also has a blog that she loves to write in about her daily life, which features updates on her animals and her latest events.
Logic Flow login
Home
Create a mix
saved mixes
select size
view mixes back
ingredients
edit nuts back
fruit
share buy
back
seeds delete grains sweet savory
summary of mix
adjust amounts save
back checkout Share
checkout page
Sketches
Wireframes log out
next
back logo
text
username
button
button
password
button
Sign In to NatureBox
™
button
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fix your mix!
button
©
Sign In
button
Forgot your password
button
Wireframes back
BACK
Nuts
back
Your Cart text
text
Almonds
1 +
Cashews image
image
Custom Mix - Snack -Peanuts -Dried Pineapple -Chocolate pieces -Almonds
Macadamias
Peanuts button button
button button
Continue Shopping
button button
Checkout
text
Walnuts
button
button
Hi Fi
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Trail Mail
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Pick your size Fix Your Mix
Snack
(1 cup)
Saved Mixes Small
Medium
Large Party
cups)
(2
(5
(7
(3.5
cups)
cups) cups)
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Nuts Almonds
Cashews Macadamias
Peanuts Walnuts
Hi Fi BACK
BACK
BACK
Your Mix!
Your Mix!
Your Mix!
Medium (3.5 cups)
Medium (3.5 cups)
Medium (3.5 cups)
Pineapple
Pineapple
Pineapple
Pretzels
Pretzels
White Chocolate
White Chocolate
White Chocolate
Peanuts
Peanuts
Peanuts
Craisins
Craisins
Craisins
Almonds
Almonds
Almonds
tap the item to edit quantity
tap the item to edit quantity
move bars to set quantity
Save
Purchase
Save
Purchase
Pretzels 1/2
Save
cup
Purchase
Hi Fi BACK
BACK
Your Cart 1 +
Custom Mix - Medium (3.5 cups) -Almonds -Crais ins -Peanuts -Pineapple -Pretzels -White Chocolate
Continue Shopping Checkout
Checkout Ship to: Ian Hyde 211 Lenora St. SEATTLE, WA 98121 (707) 555-8342
Edit Shipping Info
01 Custom Mix - Medium (3.5 cups) -Almonds -Crais ins -Peanuts -Pineapple -Pretzels -White Chocolate
Place Order
Congratulations! Your order has been placed! You should receive an order confirmation soon with all the detail s.
The next step is to share your creation with your friends!
Share
Sources http://www.babyfit.com/member_photos/1/1/pretzels.jpg, https://www.google.com/blank. html http://img4-3.realsimple.timeinc.net/images/1105/white-chocolate-chips.jpg, https://www. google.com/blank.html http://ak3.picdn.net/shutterstock/videos/4802228/preview/stock-footage-dried-pineapplecubes.jpg, https://www.google.com/ http://media2.s-nbcnews.com/j/MSNBC/Components/Photo/_new/111129-craisins-3p.grid6x2.jpg, https://www.google.com/blank.html http://us.123rf.com/400wm/400/400/tacar/tacar1105/tacar110500008/9511740-fresh-organic-macadamia-nuts-on-white-background.jpg, https://www.google.com/ http://www.eurocompanysrl.com/amm/immagini/gallery/3210_img_181_img_8_%20Arachidi%20tostate%20e%20salate-jpg_resize-900x600-JPG_resize-900x600.JPG, http://www.eurocompanysrl.com/amm/immagini/gallery/3210_img_181_img_8_%20Arachidi%20tostate%20 e%20salate-jpg_resize-900x600-JPG_resize-900x600.JPG http://thumb9.shutterstock.com/display_pic_with_logo/278836/162571316/stock-photo-alot-of-cracked-walnuts-background-isolated-162571316.jpg, http://thumb9.shutterstock.com/ display_pic_with_logo/278836/162571316/stock-photo-a-lot-of-cracked-walnuts-backgroundisolated-162571316.jpg http://www.colourbox.com/preview/2203846-370790-almonds-background.jpg, https://www. google.com/blank.html http://www.fruttynutty.com/images/cashew%20rs.jpg, https://www.google.com/