Trail Mail

©

By Ian Hyde & Mattea Bertling

fix your mix!

©

Creative Brief Project: Mobile app design Client: Nature Box Objective: Create a mobile app that allows users to create their own personalized trail mix, view the nutritional facts, and then order it straight to their door.

Target Audience: Users of Naturebox, 18-25 year olds, and families with active lifestyles.

Obstacles: makeing the app transititon smoothly and efficiently without confusing people or getting them lost.

Style & Tone: By using Naturebox’s style guides, the app would look earthy, fun, and fresh.

Media: Mobile

Nature Box Link https://naturebox.com/

Style Guide

R-82 G-49 B-28

R-222 G-98 B-38

Type Used PMN Caecilia 45 light, 46 light Italic, 55 Roman, 75 Bold

R-190 G-200 B-81

Mood Board

App Icon Sketches and Final

Personas

Monica, 21

Justin, 33

Marla, 49

Monica is a full-time college student in Chicago, IL who also works part time at Starbucks. She is a 6-year vegetarian and is always looking for good/healthy foods to try. She has a very tight schedule and doesn’t always have time to grocery shop.

Monica is a fan of organic foods and loves to snack on her breaks at work and in between classes.

Justin is a full time freelance graphic designer in Seattle, WA, as well as a father to his six year-old son. He loves hiking, going out into nature, and board games. He does his best at keeping a good diet, but he loves to snack. He is also a self-proclaimed chocoholic. Being the artistic type, he loves creating new things and trying new things as well.

Marla is a spiritual healer and psychic medium in Forestville, CA. She loves animals and the outdoors. She often shops at places such as the local Farmer’s Market and Whole Foods. Marla loves staying healthy and being active in her community, she also has a blog that she loves to write in about her daily life, which features updates on her animals and her latest events.

Logic Flow login

Home

Create a mix

saved mixes

select size

view mixes back

ingredients

edit nuts back

fruit

share buy

back

seeds delete grains sweet savory

summary of mix

adjust amounts save

back checkout Share

checkout page

Sketches

Wireframes log out

next

back logo

text

username

button

button

password

button

Sign In to NatureBox

™

button

©

fix your mix!

button

©

Sign In

button

Forgot your password

button

Wireframes back

BACK

Nuts

back

Your Cart text

text

Almonds

1 +

Cashews image

image

Custom Mix - Snack -Peanuts -Dried Pineapple -Chocolate pieces -Almonds

Macadamias

Peanuts button button

button button

Continue Shopping

button button

Checkout

text

Walnuts

button

button

Hi Fi

Sign In to NatureBox™ username password ©

fix your mix!

•••

Sign In

Sign Up

•••

•••

Trail Mail

• ••

©

Forgot your password?

Hi Fi LOG OUT

BACK

NEXT

Pick your size Fix Your Mix

Snack

(1 cup)

Saved Mixes Small

Medium

Large Party

cups)

(2

(5

(7

(3.5

cups)

cups) cups)

Hi Fi BACK

NEXT

Nuts Almonds

Cashews Macadamias

Peanuts Walnuts

Hi Fi BACK

BACK

BACK

Your Mix!

Your Mix!

Your Mix!

Medium (3.5 cups)

Medium (3.5 cups)

Medium (3.5 cups)

Pineapple

Pineapple

Pineapple

Pretzels

Pretzels

White Chocolate

White Chocolate

White Chocolate

Peanuts

Peanuts

Peanuts

Craisins

Craisins

Craisins

Almonds

Almonds

Almonds

tap the item to edit quantity

tap the item to edit quantity

move bars to set quantity

Save

Purchase

Save

Purchase

Pretzels 1/2

Save

cup

Purchase

Hi Fi BACK

BACK

Your Cart 1 +

Custom Mix - Medium (3.5 cups) -Almonds -Crais ins -Peanuts -Pineapple -Pretzels -White Chocolate

Continue Shopping Checkout

Checkout Ship to: Ian Hyde 211 Lenora St. SEATTLE, WA 98121 (707) 555-8342

Edit Shipping Info

01 Custom Mix - Medium (3.5 cups) -Almonds -Crais ins -Peanuts -Pineapple -Pretzels -White Chocolate

Place Order

Congratulations!

Your order has been placed!

You should receive an order confirmation soon with all the detail s.

The next step is to share your creation with your friends!

Share

Sources http://www.babyfit.com/member_photos/1/1/pretzels.jpg, https://www.google.com/blank. html http://img4-3.realsimple.timeinc.net/images/1105/white-chocolate-chips.jpg, https://www. google.com/blank.html http://ak3.picdn.net/shutterstock/videos/4802228/preview/stock-footage-dried-pineapplecubes.jpg, https://www.google.com/ http://media2.s-nbcnews.com/j/MSNBC/Components/Photo/_new/111129-craisins-3p.grid6x2.jpg, https://www.google.com/blank.html http://us.123rf.com/400wm/400/400/tacar/tacar1105/tacar110500008/9511740-fresh-organic-macadamia-nuts-on-white-background.jpg, https://www.google.com/ http://www.eurocompanysrl.com/amm/immagini/gallery/3210_img_181_img_8_%20Arachidi%20tostate%20e%20salate-jpg_resize-900x600-JPG_resize-900x600.JPG, http://www.eurocompanysrl.com/amm/immagini/gallery/3210_img_181_img_8_%20Arachidi%20tostate%20 e%20salate-jpg_resize-900x600-JPG_resize-900x600.JPG http://thumb9.shutterstock.com/display_pic_with_logo/278836/162571316/stock-photo-alot-of-cracked-walnuts-background-isolated-162571316.jpg, http://thumb9.shutterstock.com/ display_pic_with_logo/278836/162571316/stock-photo-a-lot-of-cracked-walnuts-backgroundisolated-162571316.jpg http://www.colourbox.com/preview/2203846-370790-almonds-background.jpg, https://www. google.com/blank.html http://www.fruttynutty.com/images/cashew%20rs.jpg, https://www.google.com/