Design process book

Mattea J. Bertling Design Process Book

Contents 2 Kikkerland Annual Report ......................................................... 10 T.W. Falling Identity System ............................................................. 18 NW Flower & Garden Show ...................................................... 28 Capelli’s Product Label Design ....................................................... 36 Mulleadys Identity Sustem ..................................................................

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Mulleady’s Irish Pub Identity system Problem- Mulleady’s is a neighborhood pub that offers a variety of services beyond food and drinks, making it a true Public house. The business identity has been lost from location and owner changes.

Opportunity- To build a cohesive identity that reflects the atmosphere of the establishment and expand to more horizons for marketing to the community around Mulleady’s.

Solution- The solution is to use the already existing graphic elements of the building to build the logo and give an image to associate with Mulleady’s Irish Pub. The challenge is to make it look like it’s for an Irish Pub without saying it.

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3

Inspiration

4

Sketches

5

Comps.

6

Final logo

Old Logo

7

206.954.4436 mulleadyspub.com 3055 21st Ave West Seattle, 98199

Travis Sanders FOH Manager

206.954.4436 sanders@mulleadyspub.com 3055 21st Ave West Seattle, 98199

Est. 2001

An Irish Pub

Travis Sanders FOH Manager

206.954.4436 sanders@mulleadyspub.com 3055 21st Ave West Seattle, WA 98199 mulleadyspub.com

mulleadyspub.com 206.954.4436

3055 21st Ave West Seattle, 98199

Travis Sanders

Travis Sanders

FOH Manager

FOH Manager

206.954.4436 sanders@mulleadyspub.com 3055 21st Ave West Seattle, 98199 mulleadyspub.com

206.954.4436 sanders@mulleadyspub.com 3055 21st Ave West Seattle, WA 98199

mulleadyspub.com

206.954.4436 mulleadyspub.com 3055 21st Ave West Seattle, 98199

206.954.4436 mulleadyspub.com 3055 21st Ave West Seattle, 98199

3055 21st Ave West Seattle, 98199

Travis Sanders

Travis Sanders

FOH Manager

FOH Manager

206.954.4436 sanders@mulleadyspub.com 3055 21st Ave West Seattle, 98199

mulleadyspub.com mulleadyspub.com

8

206.954.4436 sanders@mulleadyspub.com 3055 21st Ave West Seattle, 98199

Mulleady’s Irish Pub 3055 21st Ave West Seattle, 98199

3055 21st Ave West Seattle, 98199

mulleadyspub.com

Final Letterhead Set

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Kikkerland Annual Report Problem- Organizing the financial data into bite sized sections without overcrowding or creating chart junk.

Opportunity- Kikkerland is a unique company with a quirky sense of humor. I found out about them when I was visiting a museum and bought a little wind up toy at the gift shop. No other company I have seen has these kind of unique wind up toys.

Solution- The Wind Up showcases not only that they wind up toys but that the creator and events that are put on all over the world could possibly find the next fun product that Kikkerland provides.

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11

Inspiration

12

Inspiration

13

Sketches

14

Wind up sketches

15

Final

16

17

T.W.Falling Inc. Identity System Problem- T.W. Falling is a regional logging company that services the northwest. They currently have no existing logo and are only known through word of mouth.

Opportunity- Most logging companies have the same look and feel for their logo. This project will give me an opportunity to create a logo for the company.

Solution-The solution is to reflect a time where logging was honest work, and use supporting graphics to reflect the fact that everything comes full circle. When Logging is done responsibly, cutting trees down can promote healthier ones to grow in their place.

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Inspiration

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Sketches

21

Sketch before the Computer

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Digital Rendering

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Complex Logo Colors

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Simplified logo colors

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Final Logo Colors and Styles

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Letterhead Application

27

Northwest Flower & Garden Festival Event Promotion Package Problem-The Northwest Flower and Garden Show is held every year at the Washington State Convention Center around Valentines Day. Opportunity- I have the opportunity to use an illustrative approach to advertise the event with more than just words.

Solution- The creation of an illustration that is accompanied by a complimentary color scheme and type treatment. Use of banners, window clings, fliers, and posters will advertise the show all over Seattle.

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29

Inspiration

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Painting

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Sketches

Febr

ua

th 11-15 y r

2015

e

Wash at in g t o n S t r Conv entio n C e n t e

Flower & Garden thwest Nor

See the full event schedule and purchase tickets online @

gardenshow.com

32

Sho w

Final Poster

a r te

2015 t Wash nS e Conv in g t o e n t enti o n C

See the full event schedule and purchase tickets online @

gardenshow.com

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Sketches, Final Flyer & Tickets

Washington State Convention Center

February 11-15th 2015

5

2

Day Pass Day Pass

for more information & to buy tickets go to

gardenshow.com

5 Day Pass

2 Day Pass

Adult Youth

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Day Pass Day Pass

Adult Youth

Day Pass Day Pass

Final Avenue Banner

2

5 1 0

Washington State Convention Center

1 ary 11-15, 2 0 u r b e

F

5

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Window Cling Mock ups

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Capelli’s

Product Label Design Problem- Capelli’s Gentlemen’s Barbershop has three locations in the downtown Seattle and they decided to start making their own brand of men’s hair products for both in-house use and retail.

Opportunity- They have an existing identity that is consistent in all aspects of their business. As this is a contract, I need to create something that fits in with their identity but also has a separate piece that lets people know that it is their product.

Solution- Create labels that incorporate elements of the Capelli’s logo.

This will show that it belongs to them without putting their name on the front of the bottle.

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Inhouse product Sketches

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41

Compositions

Energizing Shampoo

Energizing

Energizing Shampoo

Shampoo

Energizing

Energizing Shampoo

Shampoo

Energizing Shampoo

42

Energizing Shampoo

Compositions

43

Compositions

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Finals

Gentlemen’s Conditioner

Shave

Gentlemen’s Shampoo

Invigorating

Energizing

Daily Gentlemen’s Conditioner

Gentlemen’s

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Final In House Product

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Capelli’s Retail Product Design

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Inspiration

48

Retail Product Sketches

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Retail Product Sketches

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Product Mark sketches

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Product Mark Thumbnails

C C C C C C

C C C C

C C C C C C

C C C C CC CC C C C C C C C C C C C C C C C C C C C C C C C C C C C C

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Final Mark

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Gentlemen’s

ENERGIZING SHAMPOO

ENERGIZING SHAMPOO

8oz/236.6ml

SHAMPOO

SHAVE CREAM

Gentlemen’s Energizing Shampoo

Gentlemen’s ENERGIZING SHAMPOO

Gentlemen’s

SHAVE CREAM

Gentlemen’s

SHAVE CREAM

Gentlemen’s

Gentlemen’s

Gentlemen’s ENERGIZING

8oz/236.6ml

8oz/236.6ml

Gentlemen’s

Gentlemen’s

Shave Cream

SHAVE CREAM

8oz/236.6ml

8oz/236.6ml

8oz/236.6ml 8oz/236.6ml

8oz/236.6ml

Gentlemen’s

8oz/236.6ml

Gentlemen’s ENERGIZING

8oz/236.6ml

SHAMPOO

Gentlemen’s Energizing Shampoo

SHAVE CREAM

Gentlemen’s

SHAVE CREAM

Gentlemen’s

SHAVE CREAM

SHAVE CREAM

Gentlemen’s

Gentlemen’s GENTLEMEN’S

8oz/236.6ml

ENERGIZING SHAMPOO

ENERGIZING SHAMPOO

GENTLEMEN’S

INVIGORATING CONDITIONER

8oz/236.6ml

Gentlemen’s Shave Cream

8oz/236.6ml

8oz/236.6ml

8oz/236.6ml

8oz/236.6ml

8oz/236.6ml

8oz/236.6ml

8oz/236.6ml

8oz/236.6ml

Gentlemen’s

GENTLEMEN’S

INVIGORATING CONDITIONER

Gentlemen’s ENERGIZING SHAMPOO

Gentlemen’s

Gentlemen’s

GENTLEMEN’S

SHAVE CREAM

SHAVE CREAM

Gentlemen’s ENERGIZING SHA 8oz/236.6ml

Gentlemen’s ENERGIZING SHA 8oz/236.6ml

ENERGIZING SHA

SHAVE REA 8oz/236.6ml

8oz/236.6ml

Gentlemen’s ENERGIZING SHA

Gentlemen’s ENERGIZING SHA 8oz/236.6ml

8oz/236.6ml

8oz/236.6ml

8oz/236.6ml

8oz/236.6ml

8oz/236.6ml

Gentlemen’s

ENERGIZING SHAMPOO

INVIGRA ING N I INER

Gentlemen’s

Gentlemen’s

8oz/236.6ml

INVIGRA IN G NIINER 8oz/236.6ml

8oz/236.6ml

SHAVE REA 8oz/236.6ml

Gentlemen’s ENERGIZING SHA 8oz/236.6ml

Gentlemen’s

SHAVE REA 8oz/236.6ml

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Final Two

Gentlemen’s

Gentlemen’s

INVIGORATING CONDITIONER 8oz/236.6ml

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SHAVE CREAM 8oz/236.6ml

Gentlemen’s ENERGIZING SHAMPOO 8oz/236.6ml

Gentlemen’s

SH AVE CREAM 8oz/236.6ml

Final Pick

Gentlemen’s

Gentlemen’s

INVIGORATING CONDITIONER

SH AVE CREAM

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Final Bottle Layouts

Gentlemen’s

Gentlemen’s

Gentlemen’s

Gentlemen’s

TWO IN ONE

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ENERGIZING

SHAM PO O

INVIGORATING CONDITIONER

SH AVE CREAM

Capelli’s Gentlemen’s Two in One a protein-rich formula for Men that provides a balanced solution for healthy hair. With a refreshing blend of Apple and Oak, this cleansing shampoo and moisturizing conditioner delivers a combination ideal for daily use. Formulated with Keratin Protein to rebuild, restore, and smooth, Wheat Protein to provide strength and durability to the hair shaft, and Pro Vitamin B5 and Aloe Vera for moisturizing balance and shine.

To Use: Apply a small amount to wet hair and massage into scalp. Rinse well. For best results follow with Capelli’s Gentlemen’s Invigorating Conditioner.

To Use: Apply a small amount to wet hair and lather, massaging into scalp. Rinse thoroughly.

For damaged hair follow with Capelli’s Gentlemen’s Invigorating Conditioner for best results.

Ingredients: Water, Ammonium Lauryl Sulfate, Cocamide DEA, Lauryl Glucoside, Ammonium Xylene Sulfonate, Sodium Chloride, Citric Acid, Argan Oil, Almond Oil, Aloe Barbadensis (Aloe Vera) Leaf Juice, Diazolidinyl Urea, Caffeine, Coenzyme Q10, Cucumber Extract, Mint

Ingredients: Water, Cetyl Alcohol, Behentrimonium Chloride, Cetrimonium Chloride, Glycerin, Propylene Glycol, Panthenol (Pro-Vitamin B5), Aloe Barbadensis (Aloe Vera) Leaf Juice, Tocopherol, Citric Acid, Caffeine, CoEnzyme Q10, Vitamin E, Mint Not tested on animals

Capelli’s LLC. Seattle, WA 98109 Made in USA capellis.com

Capelli’s LLC. Seattle, WA 98109 Made in USA capellis.com

Ingredients: Water, Glycerin, Stearic Acid, Polysorbate-60, Soybean Oil, Palmitic Acid, ButyleneGlycol,C12-15Alkyl Benzoate, Myristic Acid, Triethanolamine, Cetyl Hyrdoxyethylcellulose, Disodium EDTA, Glycerol Stearate, PEG-100 Stearate, Propylene Glycol, Xanthan Gum, DMDM Hydantoin, Iodopropynyl Butylcarbamate.

Not tested on animals Manufactured for Capelli's

by Seanalytes LLC, 3602 Palatine Ave. N. Seattle, WA, 98103

20002

Manufactured for Capelli's

by Seanalytes LLC, 3602 Palatine Ave. N. Seattle, WA, 98103

20003

Manufactured for Capelli's

by Seanalytes LLC, 3602 Palatine Ave. N. Seattle, WA, 98103

To Use: Apply a generous layer to a clean, damp face. Massage in a circular motion and shave with the grain

Ingredients: Water, Cetearyl Alcohol, Alkyl Sulfonate, Cocomidopropyl Betaine, Glycol Distearate, Hydrolyzed Wheat Protein, Panthenol (Pro-Vitamin B5), Aloe Barbadensis (Aloe Vera) Leaf Juice, Phytantriol, Propylene Glycol, Cyclomethicone, Ceteareth-20, Tocopheryl Acetate, Retinyl Palmitate, Citric Acid, Keratin, Wheat Protein.

Not tested on animals

Capelli’s LLC. Seattle, WA 98109 Made in USA capellis.com

Capelli’s Gentlemen’s Shave Cream A thick, rich cream that softens facial hair, lubricates your skin, and enables a smooth, non-irritating shave every time.

Not tested on animals Manufactured for Capelli's

by Seanalytes LLC, 3602 Palatine Ave. N. Seattle, WA, 98103

Capelli’s LLC. Seattle, WA 98109 Made in USA capellis.com

10001

To Use: After shampooing, apply a small amount throughout wet hair and massage into scalp. Leave on scalp for 1-2 minutes to maximize conditioning, or longer for damaged hair. Rinse thoroughly.

Capelli’s Gentlemen’s Energizing Shampoo an exhilarating, cleansing shampoo that promotes strength and manageability. An energizing blend of Mint, Menthol, and Caffeine revives dull hair and stimulates the scalp. Coenzyme Q10 penetrates the scalp and hair shaft with antioxidants and antiaging nutrients, while fortifying the hair shaft.

Cucumber Extract, Almond oil, and Argan oil moisturize and restore both hair and scalp to a healthy condition.

20001

Capelli’s Gentlemen’s Invigorating Conditioner an energy-infused conditioner formulated to moisturize, strengthen, and protect. Vitamin E and Pro-Vitamin B5 nourish and hydrate the hair shaft, promoting manageability and counteracting dryness. CoenzymeQ10 fortifies hair with anti-aging nutrients. A refreshing and natural blendof Indian Peppermint, Spearmint and Menthol awakens the senses while Caffeine stimulates the scalp.

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Matteaj.com matteaj.design@gmail.com